The question is often asked: who can do SEO? Because SEO is technical So people think it's not for them, because they either don't have an IT degree, or they don't know anything about IT. Or they never will be able to do that.
So, in this video we will discuss who this course is for? And what do you need to do for this course? And what not to do?
And if you need anything, how will it help you? So, the first thing you should understand is that this course is for everyone. It means that if you don't know anything or you haven't done anything?
And if you knew about Google for the first time? If you got to know about the search engine for the first time? You can still take this course.
We have designed this course in a way that anyone with any background will be able to learn this. In my view there are four things you need to take up this course and they are very important. First of all, you have to have passion.
If you don't have the dedication to learn it, you won't learn it. The second thing you need is a commitment. It's not something you'll do once, and after that, you just let it go and it will be done.
Continuing to learn this is actually success. And if you keep learning it, you will learn more and your knowledge will remain updated. As you grow, you will understand it more.
So keep that in mind if you are doing this course, do it thoroughly and do it with commitment. Complete all the assignments so that you understand it fully. The third important thing is curiosity.
It is very important, you must have the ability to learn new things. You should ask yourself questions like if it is like this, then how does it happen? If it happens then how will it happen?
When you start knowing this, you will start learning many things by yourself. And this is the curiosity that has brought the man here today. The fourth thing is the ability to learn.
So it is a very important role. Even in forgetting some things, most people cannot forget old things, and cannot learn new things. This is the scale of learnability.
Which states that you have to change some things over time But in the next few years those may become obsolete. When things go awry, when information becomes useless, it is better to leave it. And it is very important to adapt oneself according to the new things, the new environment that has evolved.
So unlearn, meaning forget what has been learned. And learning new things again is also a very important skill. And the one you want, because if you have already learned some things.
If you have an impression in your mind of how Google works, it may not necessarily be the same one you find here. You may come across things against your beliefs, against the ideas you thought you had, so you always have to keep yourself open to new things. So you'll have some room for the things that you may have never heard of and things that you may have heard of in some other way but now you know in some other way.
Besides this, if you have these skills that I am going to tell you about. If you have them, you can become a good SEO or a good digital marketer. The most important thing among them is the knowledge of the Internet.
If you don't know about the internet, no problem, you can learn it. But if you know the Internet, you will understand things faster and better. So are the websites along with the Internet.
If you know how websites work, how they are run, and how they are built, then the course will be very useful for you. Because you will know how to optimize your website. Again if you know how search engines work.
So it is also very important for you that you already know how search engines work. And how to optimize after that. So, it will be very easy for you to understand this course.
But it is not mandatory. Just like HTML and CSS, HTML is the language. Which is known as hyper text markup language.
And the entire internet runs according to this HTML language. As many websites as you can see. There is a background language of the internet on which websites are designed.
And what do those websites do when you see them? The coding for them actually is done in HTML language. That language is taught to developers.
They know it. And developers generate the code for whatever website you want to design. They write the code in HTML and make you a website out of it.
Similarly, CSS is the name for Cascading Style Sheets. CSS handles the design elements. So HTML tells you how the structure of the page will be.
But the design you see is controlled in CSS. For example, inside the design, how big is your heading? What font do you want to use?
What will your background color be? What will be the color of the text? Which text will be larger?
Which would be smaller? Where are the things working? Where is it not working?
All these things are linked from somewhere to CSS. And it improves the design. Keep in mind all these things that I have just told, if you know them, then it is a good thing.
If you don't know, then there is no problem. You can learn it now and you can follow it as well. These are not mandatory but it is very good if you know them.
But the most important thing that I can tell you is if you know marketing. If you have done a degree in marketing or business, that skill will be very helpful here. Those skills will help you.
That the idea of traditional marketing you possess will enable you to apply it in digital? So, don't miss it. Because those marketing and other skills of your business can definitely help you with digital marketing.
And with digital business skills, you can run a good business, enhance your skills and grow with it. Now we will talk about who this course is for? So, for example if you are a freelancer and you are already doing jobs somewhere.
Or if you want to become a freelancer then this is an ideal course for you because after this course you can work at your will and find clients while sitting at home. According to your time and according to your capacity. So, this course is a complete job ready course for you.
Right after this course or somewhere in the middle, you can start your professional life. If you haven't started the job yet but if you are already a professional and if you are doing a job, whether you want to grow in the job or you want to switch, this course is relevant for you. Because this is a new skill and it empowers you with a new ability in your existing job.
And if you don't have this skill then you can use it to go to a new job. In the same way, if you are a businessman and you want to grow your business, even then this course is useful for you because businesses are growing in digital and your competitors have all gone digital. As you would like to go digital, you will also have to learn digital marketing.
And again, as we mentioned earlier, search has a very important role in digital marketing. And if you learn search and search optimization, you will be able to grow your business through search. If you are a housewife.
If you cannot go out of the house for any reason and you feel that you want to do something. And if it is not suitable for you to do something sitting at home, then you must take this course. Because after that you don't need to be bound to a location.
You need not to go to any office. You can earn your livelihood sitting at home. You can grow and run your household.
So this course is very useful especially for those people who cannot go out of the house. Or those who are perhaps doing routine studies, or want to do an extra job. These people can continue with their jobs under this skill.
There is a lot of demand for it online and in the market and you can easily learn it and generate a new income stream and a new employment opportunity. If you are a senior manager in a company or if you feel that you should not do SEO yourself and your team should do instead, even then the course is very important for you. Even if you don't do it yourself, if you don't know how SEO works and how to do it, you won't be able to get it done until you know it.
So if you want to get it done, it is very important for you to understand how it works. So even if you don't do it yourself, you will be able to get it done. If you complete this course, people will not be able to cheat on you.
People will not be able to tell you what is possible, what is not. So this course is also very useful for those of us who lead the teams and who want their team to grow. Then they can take this course along with their team.
They can also lead their teams by doing the course alone. And most of the people start hiring after completing this course because now they know what is the usefulness of this course? And what is the utility of this skill?
How does SEO work? And why do they need SEO? So they go and hire new people from the market.
Get work from them and grow their business. So, if you're looking for a job and you've just graduated. Or have you been looking for a job for a long time?
You are not getting a job according to your degree? If you think that your degree is irrelevant or your degree is not in demand? This course is very useful for you then.
Because fresh graduates can also generate their pocket income immediately by doing this course if they want. If you want to take it up as a full-time career, you can. And especially those who are not getting jobs at other places.
They can join this field comfortably because the demand in this field is very high and the workforce is low. So in this course, I will help you learn how to earn a good income? How to secure a good job?
So, if you don't have a job, instead of looking for a job, go online to find projects and after finding projects online you must execute them. So as if this course is for all those who want to improve their employment. Those who want to earn from new places, and want to get more visibility or more traffic on Google by improving your business or your team.
What will we learn in this course? Let me tell you a little about what we will do in it. So that you will be clear what we are going to learn in it.
And what we might not learn. First of all, we will understand what Google is and how it works. It is important to understand Google, because unless we understand Google, we will not be able to rank on Google.
We will try to understand Google, which is currently the largest search engine in the market. So that if people search on it and if they are searching for your product, they should find it against that particular product. Then we'll talk about how search works and how Google grows and builds its engine.
Then we'll talk about HTML and what websites are. So if you have no idea about HTML and the website, then in this course we will discuss a little bit so that you will have an idea about HTML and websites. How is SEO dependent on HTML and the websites?
And how can you utilize it? Then we will talk about the course properly. What is SEO actually and what steps are there to follow?
How will we grow? How to reach step 10 from step 1? And what do we do?
How to rank on Google? We have divided all these things into different sections according to a strategy. It has on page, off page and technical SEO, in which you will continue to learn these skills.
And gradually we will start from the basics. And till advanced level you will understand how things are done and how to do them. One important thing let me tell you that in this course you don't have to work alone.
Basically if you think some things are too technical you don't necessarily have to do it yourself so like I mentioned in the beginning if you think it's technical. Or you think that you can't learn technical anymore because you don't have an IT degree, so remember that you can't do everything by yourself, you often have to get people to do things. When you understand what things you have to do yourself.
And what other things have you had people do? Then it will be clear to you where the role of the designer is involved and where the role of the developer is involved. And where you can combine both and grow your company.
So, there is no need to worry that if you don't know IT, you can't do this course. If you don't understand, we try our best to explain it to you in every way. One thing you will remember is that digital has a very important role in digital marketing.
So, we can't miss digital, so technical things will also be discussed in digital. The best way for this is that if you don't know how to do it technically yourself, you must have the knowledge about doing it so that you can get someone to do it and so that we can make digital marketing successful.
