the latest car that we bought for our family is a gray toyota sienna minivan a gray toyota sienna minivan yeah i know it's it's like the stereotypical middle class family ride right um the the funny thing was like i liked it i knew that toyota siennas were all over the streets i i like i i knew that this van was a popular van it's popular for a reason and i liked it for a reason but i didn't quite realize how many dark gray toyota sienna minivans were driving around and then we got one and we
got one and suddenly it's like oh that van looks just like ours that van looks just like ours that van looks just like ours and when that started happening i was reminded of this lesson that our brains find what they are looking for what is familiar to them we have something called a reticular activating system and basically this is this is the part of our brain that is looking for things to be similar looking for things that it's looking for so when you set an intention and you start looking for something or even if there's
this kind of subconscious intention like i just got this thing it becomes easy to start recognizing it everywhere and you find what you're looking for the intention actually sets you up to see it to find it and so when we got that minivan started seeing these gray minivans all over the place well well something interesting has happened recently that i started teaching this concept called a minimum viable funnel and i've started to see it all over the place and i know that it like it's not a completely original product or idea right there there's this
minimum viable product that is a concept from the lean startup methodology that you create this minimum viable product which is the minimum product that you need to get to launch but then i came up with this idea well the same thing applies in marketing so you want minimum viable funnel you want minimum viable traffic you want minimum viable product right like you want those things so that you can get launched so that you can see how the market responds etc and then i started seeing it everywhere and i saw it yet again justin goff used
the term minimum viable funnel and um i i really appreciated his breakdown of like this is the minimum viable funnel for direct response offers and so that's what i want to talk about in today's episode these are the proven direct response marketing copywriting and entrepreneurship success strategies you can use today to write your own ticket and create the life you want i am royfer and this is breakthrough marketing secrets now here's today's breakthrough [Music] okay what is your minimum viable funnel you want to launch a funnel you want to launch a funnel for your online
marketing what is the minimum steps that you need in the funnel to start testing it and see if you have something that's going to get traction or not it's actually pretty simple uh it's and and if you over complicate it it's really easy to end up in a situation where there's just like uh way too much complexity and even if some of that complexity is working it can be hard to figure out how to actually make the whole system work together and so what's the minimum viable funnel well this is what justin goff again laid
out and i can't disagree with him number one is ads you need ads that are going to send traffic to your offer now specifically he talked about paid traffic you can potentially do other traffic sources but i'm going to just repeat his argument that hey you want you you you want to figure out how to scale something quickly one of the fastest ways to do it is to figure out paid traffic okay so you need the ads you need a sales page you need a sales page that sells your core offer the ads drive through
to the sales page the sales page sells your core offer and um and and and the whole intention of that sales page is to get someone to click through to the next page which is the checkout page and the checkout page its sole functionality is to get someone who's interested in your core offer to enter in their information so that you can fulfill on that offer right and then finally there is the upsell now this has become part of the minimum viable funnel because of the economics of online marketing because really traffic costs are based
on the amount that other people who have successful funnels are willing to pay for that exact same traffic so in almost every market there are marketers out there who have effective funnels and they are spending money on traffic and if you want to compete with them you have to have an effective upsell and so to launch a minimum viable funnel in any market you need ads you need ads that you can test with a bunch of different angles you need a sales page and you know if you learn some things from ad testing that you
might want to use to tweak your sales page yeah you can do that but really you need to start with one sales page you need a checkout page which is designed to get someone who has read the sales page or gone through the video sales letter on the sales page or whatever the the message is delivered as who's gone through that and is interested to get them to actually enter their information and then you need an upsell page which is hey like if you're interested in that this is the next thing that you need to
get and when you can dial those things in you can you can start to scale pretty quickly and then you can start to add in all these fancy schmancy things like a second upsell and a downsell and you know additional paths into the sales page and you know you can split test a bunch of sales pages and you can do all this other fancy stuff which is all powerful as you really start to scale and offer to optimize it to the point where oh yeah this really works and we can make it work on a
broad basis but when it comes down to just you know what do we need to do to get this thing out the door ads sales page checkout page upsells and if you can get those out and tested you know that's the that's the first step and that's the whole minimum viable methodology that comes from lean is figuring out how how to get rolling how to get things out as quick as possible and so again like hat tipped justin goff for this for for his minimum viable funnel like these four steps they're essentially like the same
thing that i've done with clients for a long time so you know i i feel comfortable talking about them as well and not just explicitly ripping off justin as i explain those four steps but this minimum viable funnel concept like i i love it because it really does emphasize the power that comes from the lean methodology which is getting things out and getting things tested as quick as possible which honestly when i read the lean startup the first time i thought you know there's nothing in here that claude hopkins didn't talk about in scientific advertising
maybe different terms and talking about modern business right but in terms of the deep core principles direct response marketers have have the best ones have been lean for 100 years or more and and this minimum viable cons minimum viable funnel concept is just yet another reflection of that now if you want to go deeper into my marketing and copywriting training you can check out btms insiders there's a link in the description to my btms insider's training library for marketers and copywriters it's like netflix but for you know marketing and copywriting training and so you pay
one low monthly fee and you get access to everything and there's a lot more in there on building funnels and copywriting etc again the links in the description let me know what you think about this minimum viable funnel concept and maybe specifically about justin's four steps as the presentation of it uh leave that in the comments with this episode and let me know on a scale one to ten how valuable you found it and why along with your takeaways and action items plus tap that like button before you go so you get more content like
this delivered to you and so the magical algorithms of the internet know to share it with more people like you who will find it valuable you can certainly share it with folks directly and subscribe before you go you can subscribe here you can also go to breakthroughmarketingsecrets.com get my daily emails monday through friday including episode notifications and more exclusive content for email subscribers i'm roy for this been your daily episode of breakthrough marketing secrets i always aim for 10 out of 10 value i hope i've delivered it here and i look forward to catching you
again in the next episode i'll see you soon bye thank you once again for tuning in to this daily episode of breakthrough marketing secrets remember check out the links with this episode for even more value now make sure you like comment share subscribe and engage in every way you can to keep this show going and growing and delivering daily value to you i'll catch you soon for your next big breakthrough
