your website is the most valuable asset you have as a business it's one place where all your potential clients go just before they decide if they want to work with you and it will help them decide which way is up to you everything you put on your website or leave off of it the words you use the sections you include and the images you choose will help push that decision slightly toward yes or toward no in this video I'm going to do something I haven't done before and I'm actually going to dip into the principles
that I teach inside my signature paid program the profitable website launch pad to give you seven solid tips tricks and lessons that you can use completely for free to help your website get that yes so let's jump into the first lesson don't be a hero it's not your job so many business owners make the mistake of positioning themselves as the hero on their website but that's not the way to go you know your website visitors AKA your future clients hopefully are the heroes on their own Journey they ever problem they want to solve or a
goal that they want to achieve and they're really looking for someone who's been through it before to guide them through that Journey so your job as a business owner is to position yourself as the mentor who helps them get what they want the word hero sounds good but the so-called hero in any given story isn't actually very heroic at all until the end the mentor however they enter the story from that position of strength they've already been there done that so you want to show your website visitors that you understand their problems and goals and
that you have the expertise and experience to help them achieve what they want you want to make it clear that you're there to support them not to brag and make yourself look good right that subtle difference right there is what will make your website feel so different from your competitors as it turns out people inherently love talking about themselves so so when you have a business that wants to talk about themselves meeting a client that wants to talk about themself they're at an impasse right the business can't break through because the client isn't interested in
hearing it so turn the tables by talking about your client suddenly they're going to be super interested because they can now see themselves reflected in what's being said on the site and I'm happy to announce that this week only the doors are open again for enrollment in the profitable website launch pad it's my start to finish video training program that's going to take you all the way from xero through a strategic fully functioning WordPress website that's live and online and 100 optimized for those yeses I'll tell you more about it at the end but just
know that you can go to westmcdowell.com launch to learn more and sign up before it's off the table this Friday night okay back to it Launchpad lesson number two benefits outsell feature all day long and that's mostly because people make purchasing decisions based on emotion 95 of the time a great example of this is the story of Apple's iPod so when it was first released Apple could have focused on all the technical features of the product like the storage capacity and battery life that was what everyone else was doing but instead the marketing genius that
was Steve Jobs marketed the true benefits of the iPod that you can carry thousands of songs in your pocket and personalize your music experience now that resonated with the world on an emotional level and helped to establish the iPod as a cultural icon people didn't buy the iPod just for its tech specs you know they bought it because it made them feel good and it really enhanced their listening experience when you focus on the benefits of your service you connect with your customers on a much more emotional level and you make them feel good about
their purchase by highlighting how you improve their lives you you tap into something much more Primal in your prospects and create a desire and a motivation to choose you okay lesson number three but features have their place too so remember how I said 95 percent of buying decisions are based on emotion well that's not the whole story my friends it is true that decisions are first based on emotion and for most people that's enough but for some they're going to feel the need to back up that emotional buy-in with logic and that's why you still
want to include features on your website so they shouldn't be quite as prominently positioned as your benefits but you absolutely want to show all the things that your clients can expect when they work with you so that those more logical prospects can mentally start checking things off the list inside their mind building up your perceived value in the process and of course inside the launch pad I break this whole benefits versus features thing down in detail with a really smart formula to help you uncover and talk about your best benefits and features in a way
that actually is going to mean something to them all right tip number four service pages are home pages so I don't know about you but whenever I search for a specific service in Google and I get to a page like this I don't exactly love what I'm seeing do you this isn't good this isn't nice this is a pure SEO play right I'm supposed to read this and want to work with this business most service businesses put all this work and Care into their home page but then they completely drop the ball everywhere else so
if you're crafting your home page with all the right elements in the right order to you know persuade prospects wouldn't it make sense to do the same on your other money Pages too 100 especially when you consider that a whole lot of people may not be going through your homepage to find you they might be searching for one of your specific services and that's the page that Google decides to show them and you'll make a much stronger first impression if they see something more like this than like this and I saved this one for lesson
five because it's the five second rule nope not that one this is the rule that says that your website has about five seconds on average to communicate exactly what you offer and why that should matter to your future clients if it takes any longer than that to process they are gone baby gone so we're pretty much talking about putting some really smart strategic stuff right up top here in what we call the hero section of your page and here's a really quick formula that you can steal use your big headline here to talk about the
big time result that they can get or the problem that they'll get solved then in the sub headline get more specific about how you deliver that that result that one-two punch right there accomplishes so much it says what you do why it matters and it does it in well under five seconds so people are gonna read it and get it and be like okay let's see what else they have to say Okay lesson number six always play your wild card now this is a direct reference to a lesson inside of the launch pad where I
talk about how every type of service business there is can benefit from all the other sections I've helped them create but at the end of the day every business is a little bit different right so there's going to be something that'll put those still undecided people over the top to decide to say yes to you and that thing is going to be a little bit different from what works for you know Joe's mechanic up the street and they go into four really powerful wild card section types inside the launch pad but you generally just want
to start from the most common objection you get all the time and then use it dedicated section on your home page to rebut it so whether it's through stats that help you make your case or your unique approach and why you're different from the other guys or even a mini case study you know there are any number of ways that you can overcome that objection and I go into some of my best ways inside that lesson in the launch pad and our next lesson is don't reinvent the wheel there's actually an already worked out website
flow that any service business can benefit from this has come out of me working on service business websites for about a decade and the more I tried the more this layout was solidified for me just because the results that it was getting were measurably better than with any of the other sites where you know my client's objective was to go more creative with it so here's the deal Google actually did a study where they asked thousands of participants to rate a bunch of websites across all these different Industries on how beautiful they thought each website
was and you may think that the people would rate the more creative looking sites higher right well it turns out the opposite was true time and time again they upvoted the sites that looked simpler and had a really familiar structure simply because that familiar feel allowed their brains to focus on other more important stuff the ones that people had to think too hard about what was going on and where things were they found that distracting and off which made them like it less now this isn't to save your website needs to feel cookie cutter far
from it so within that overall structure there's plenty of room to be branded and unique and inside the launch pad I'll show you all of it you'll start off with my proven site kit template which lets you choose different section blocks to tell your story your way but the cool thing is no matter which you choose you'll still be sticking with a layout that works then I'll give you all my best guidance on choosing the right images colors fonts and styles so it's still going to look like your business in the end and if these
lessons get you at all excited about what's possible when it's done right and you want to apply them to your own website to see more clients coming into your business every single day then this is the week to get in on the action my start to finish video training program the profitable website launch pad is officially open for enrollment but doors do close again Friday night and midnight Central Time and here's what you're going to accomplish by the end of the program with me virtually by your side every step of the way so in module
one I'll help you create your magnetic sales message all you need to do is fill out the online workbook with all your own unique details about your business and your clients and the framework will do the rest then in module 2 we'll turn all that raw messaging into the finished copy for every page of your new streamlined website we'll also talk about choosing the right colors and images all that fun stuff too then in module 3 we'll get you all set up with your lead magnet that's going to help you build your Runway of future
clients and finally in module 4 that's where we bring all this new content to life and create your fully functioning beautifully designed WordPress website you won't need to start from scratch you're going to get my Pro Design site kit which gives you lots of layout choices and will serve the content that we created perfectly and because you get to choose your own layouts and it's all your own text images colors and fonts your site's going to look completely unique to your business and like a pro designed it and when you enroll you get to join
the members only Facebook group which lets you ask me all the questions you want which I answer each and every week in our live q a video so you get support from me personally and this does come with the no questions asked 30-day money-back guarantee so if you enroll and you don't like it all you got to do is email my team asking for a refund and as long as it's inside those 30 days you're gonna get every cent back so you've got nothing to lose here just click right here to see all the details
and if you have any questions about the program just leave it as a comment below and I'm going to try to answer every single question I get personally so click right here and I hope to welcome you on the inside today
