hey guys this Tony Robbins listen I've got a video here for you today that I think you really enjoy I am um for the last I guess nine months or so since the economy took its giant uh collapse all over the world in different areas financially I've been meeting people that are trying to figure out what to do financially and I've bought so many people in business who are trying to figure out what to do their customers are responding in a different way they're hanging on to their money and they're concerned and so I thought
you know the traditional approaches to business are not making a difference so whether you're looking for you an opportunity to figure out how to have second income stream or you have some form of business you're considering being in or you're in and you want to learn some tools these guys called me up and said can we come by I'd love to chat with you I said well we're going to chat let's put it on film so we just knocked around and what they wanted to ask me was look you know we spent enough time with
you we know you know how to get people to take action uh I said well come on over and let me kind of get inside your heads a little bit let me see why you follow through why do so many people say they're going to do something and then never follow through and a few people do something inside their had in heart they gets them to follow through but there is an answer because there are people that do follow through and there are people that never did before and then they've never followed through in their
life and now finally they break through and that's what I try to focus on is what those people so what do these people need to get started why aren't they starting we all know the answer is fear but the difference with you guys or me or anybody who's followed through is we're more afraid of the what life would be like if we don't follow through then the person who's willing to settle for what they got and kind of Hope it'll change and maybe purchase something for the moment and then not follow through on it it's
almost like people overachievers have a little more fear they're a little more afraid of missing out they're afraid of not being there or they got a strong enough reason to follow through so I'd say if you're looking at home you want to give somebody some value go where do I start I'm sick of this that's a damn good place that's probably why they bought the product in the first place but now escape from that for just a minute what's that they bought they bought the product to escape from that state just for a moment so
because because guess what what makes people excited is progress you don't have to be at the goal yet to feel alive again you have to make ress and the first step to progress and making the decision and buying the product but then they don't do the Second Step which is open the damn thing up I think another powerful distinction that you're hitting on here is the fact that a lot of people that have breakthroughs in their lives like including Frank and I both in different you know um success stories situations whatever you want to call
them is that you know people typically hit rock bottom yeah before that must is a reality right so in thinking of that you know because a lot of things as well like we hear in marketing you know like if you had a gun to your head right now and you had to make money the next you know 48 Hours what would you do and that really resonates with people but so I just wanted to bring this into the conversation because I think a big part of the market of all these people aren't people that have
their backs completely against the wall yet that's right okay so they're not in a must situation yet they're in a desire situation where they're okay in their lives they do have big dreams and Ambitions they do want greater things but it's not pushing them yet to the point where they will do what it takes to master the must so so what do you think how how did people go from not having their backs against the wall when they have no choice to say I'm totally sick of this right to to conditioning their minds to go
from their situation where they are which may be okay yeah to getting something greater well think about this what pisses you off and what excites you is all relative you know $300 a week no $2,500 excites him more that memory to this day than even the million bucks you know he did in you his first 24-hour version right or you breaking the form in a mile a million bucks that was out of your mind tell me about that for a second what did that feel like you make a million bucks in 24 hours nobody in
history of the internet's done it Euphoria yeah just unbelievable what was your it wasn't even about the money that's exactly right that's exactly right was really about the money it I wasn't thinking like oh that's how many cars I can buy no it just wasn't it was just uh it was just breaking through like another like barrier of of of progress so at that point it wasn't about your back to your wall at that point what it was really about there a further point for my fear is what it was for the point for your
fear and for some people and I think in some cases it's also a recognition of who I am and what I'm capable of so for somebody whose life is already great this is about what if I could take on another skill that could create more freedom for my life and just saying I'm not having to go out and try and do it all perfectly right now what I'm going to do for the next eight weeks is I'm going to do one I'm going to create a little ritual I'm going to do one thing a day
to condition my mind right so I get strong so I follow through I'm going to read something I'm going to listen to something I'm going to immerse myself I'm going to go for an intense jog or I'm going to go lift weights but I'm going to do it consciously to get in a state where I'm going to follow through that's number one because people follow through when they're in state second I'm going to get clear about why this is a must for me it's not because my back's against the wall but because I want to
master of life that could create some Freedom I'm not going to mastered overnight but I got the system I got the plan I'm going to do one thing a day I'm going to work on one subject a week this week's going to be about figuring out what the right product or industry is next week going to be basics of building traffic and each week I'm going to make a little progress and I'm going to get to a goal whatever that is I'm going to make 1,000 bucks my 300 bucks in a week I'm going to
get to my 2500 that first 2500 is the most excited unbelievable the first $300 I remember most life changing too it is the most life changing I remember I was supposed to be a truck driver making 24,000 a year because I'd be making the most anybody in my family had ever made how that work out for you yeah real well thank God I'm not driving a truck right I think you could dve the truck I fig out I could pull it with my finger man I could do it with my teeth I could pull with
my teeth right 36 Grand a year was the goal if I could make three grand in a month I did that was out of my mind and it was like could I make 10 grand a month then it was 10 grand in a day then 100 Grand a day then could I make a million dollar in a day I a day where I made $400 million in a day the stock value the company I took public my personal stock once you break through then it just becomes a game the people that are getting your products
have not yet broken through in most cases the Breakthrough happens by conditioning your mind every day by feeding it a role model or story it's putting yourself in a peak state where you fall through by getting physically strong it's creating a little ritual of doing a little bit each day and then you get momentum the most important thing of all is what we start out with why absolutely why is it a must for you it doesn't have to be you're against the wall but it has to be something you're hungry for because the only difference
in people is hungry and if you're not hungry get around people that are hungry and something will hit you as a man I knew was capable of more so people can change their standard by getting around where it's better people can change their standard by getting Associated what's true like the bills they got to solve the problems they got to do it or they can do it because they're excited because something new they want to take on everyone's different but they got to find the why and they got to come up with some daily rituals
to get them going and just do a step at a time that's where you get momentum so you know think about what's the Holy Grail between somebody taking action or not it's one word certainty when somebody is absolutely certain they you know common word is believe right but you know you can believe at a general level or you can believe with certain when you're absolutely certain that if I do this it's going to get that result and that result is going to change my life you'll do it when you think it absolutely not going to
work you're never going to do it the middle no man's land of maybe it'll work maybe it won't that's the piece that kills people right so if it's a must for you you got to make it work right in our case right it's an example if it's not a must for you and you're not sure you don't know what to do so I years ago I look around and say okay how do people get themselves to follow through they haven't been following through what's the difference and I started interviewing hundreds of people literally and eventually
thousands because I had thousands in my events so I'd ask the group to give me their feedback I came up with this model it's like the Holy Grail of belief or the Holy Grail of momentum it's like the difference between what makes the rich get richer and the poor get poor right and the difference we all know is mindset but like how's that built so this is what I did I create these stupid little four little boxes and I'll scribble it here for it you think about the first thing that determines whether you can do
something or not and I put that in this first box at the top here on the left side it's potential like what's the potential of a human being like when you guys started you proved something no one had done in history you ran the four minute mile right for Godly knows how many centuries they're trying to run a 4minute mile Roger banister does it how did he do it do you remember you did it in this industry right you made a million bucks in a day no one had ever done that in history right after
you did it a bunch of other guys are doing it because it became possible Roger Bannister didn't just go physically practice he made a shift in his head he practiced in his head because he could never achieve it physically so he had a change in his head first so the result became certain enough he believed it and then his body got him through after Roger bister in that four-minute mile within two years 37 people ran a 4-minute m when no one in history had ever done it now here's how it works the potential for anybody
getting your product is extraordinary they could do what you've done as much more or less they can do whatever they want to do the potential is there the Market's proven that whether or not they taing that potential has a lot to do with what action they take which is the question you came to me with right like you know God hell's potential but they're not taking action and we all know that the action they take is going to determine the results they get that's pretty obvious so most people have a belief about what their real
potential as a matter what you tell them and that affects how much action they take and of course that affects the result and then ironically that result reinforces their belief and then that belief affects it so give you an example let's say a person has unlimited potential we all agree but they take little action little results why because they have to start with a problem with their belief they don't believe it's really going to happen for me maybe for Frank CN because he got the cool hair and stuff or maybe it's for you because you're
so driven but it's not Me Maybe Tony Robins cuz she's a freak got these big teeth whatever their thought process is right they got this thing right but what happens is if you believe that there's very little potential how much action you going to take nothing nothing little and when you take little potential with a little action what kind of results do you get lousy little results and when you get little results what does that due to your belief you go see I told you this was a waste of time sold you this wouldn't work
and then what happens you tap even less potential you take even less action you even worse results and your belief gets even weaker and this sucker feeds on itself until you are in the downward spiral poisonous it's poisonous and it's self-fulfilling now what if something could happen that could come along and fill you with a sense of absolute certainty not like I believe but I mean well you know in you guys's case mine as well we knew cuz we had to cuz we burn the boats there was no other option we had to find the
way we had we weren't going to live that way we all did it in different ways and for different different reasons but in essence that was it if you get yourself in a state of certainty that this is going to work I'm going to find the way and if this doesn't work I will make the way then you tap a lot more potential and when you're certain in your potential you take Massive Action when you take Massive Action you really believe in something you get great results when you get great results your brain goes see
I told you I was a stud I told you this thing would work out now you're even stronger you tap more potential take greater action greater results that's how you win from 300 bucks in a week to 255 days to 100,000 in a month to a million bucks in a day same thing with you and we get momentums why the rich get richer and the poor get poorer now some people go out and they go well I'm going to take a bunch of action all right I'm going to open this product I'm going to try
it they'll say to you I even did it but it's like a Salesman who goes and knocks on the door and he knocks on 100 doors and says you don't want one of these do you yeah exactly right and even if he doesn't say it verbally his face says it because he doesn't believe it's going to work so his voice his body the execution is so weak maybe if he talks to 100 people somebody's going to buy out of pit they don't want his kids to starve right but he's not going to get the result
so the core difference in people is how do you produce certainty when the world isn't giving it to you you go out and you try and you try in your case your 100,000 in debt nothing's working how do you keep yourself going the way you did it the way I did it the way you're doing it we may not have done it consciously is we didn't change our potential that was there and it wasn't even taking more action taking more action with a belief it's not going to work it's not going to change anything we
got results in our head that made us feel certain as if it had already happened true or false for you true right so give me an example so people know I'm not just making this crap up well I mean just like when I had nothing I already knew I was driving like Ferraris and Porsches and stuff CU I always wanted those cars I already knew I was going to have them it was inevitable right I inevitably you know that was just my inevitable outcome but how did you do that did you have a ritual did
you think about it regularly was it one time you thought about it or was it something you had an obsession towards I had an obsession towards it I mean I used to go I used to work in a video store which was the last job I ever had in my life thank God and uh I used to go to to work almost every day and I used to bring two magazines with me to read on my breaks Entrepreneur magazine just to read about business and everything else to read about what other people are doing looking
for role models and I used to carry an auto trader with me and I used to look at Porsches that were for sale and people always used to ask me what are you doing with that auto trader magazine I'm like well I'm just picking out the Porsche that I'm going to buy right when I'm which probably got you a lot of crap I did I people made fun of me I actually had a boss at that job tell me you know you really shouldn't do that to yourself John because it's it's very very likely that
that is never going to happen that it's very likely that you you're never going to have that car yeah that's that's the kind of belief he was trying to put in my head and I was like no you don't realize that it's it's inevitable right that I will drive here sometime in the near future with that car when I'm not working for you right and drop movies off for you to put back on the Shelf you can buy a product but you also with that product have got to condition yourself you got to make it
a must and you got to get a ritual and if you do it whatever you used to dream about you thought was so huge you'll just live it you'll live it like you lived this yesterday like we're all living the life that we envision because we had to and because we played this game with our head we got the belief to be real by seeing it enough times and feel it enough times to our brain believed it and then it made it happen which raised the potential which made us take more action which got us
better results which raised our beliefs again that's right and then that's what that's why the rich get richer and the poor get poorer so instead of bitching about it change it this process is the Holy Grail it's where the whole game changes and anybody can do it and they can do it in a few minutes and if they do it a few minutes each day then they get a different life they do it a few minut at one time their life changes for the day it's we're defined by our rituals everybody's got rituals certain things
they do every day and what we three have in common and anybody that I know of who has a life that they're living that was once a vision is we saw it again and again again even when it didn't work even when you lost 100 Grand even when I'm working as a janitor there was something we would not give up on and if somebody watching wants to change their life they got to decide what they won't give up on and then puts in the state at momentum by couple little rituals that's all and I think
especially when it comes to anything related to making money like making money products or promises or courses people are so inundated with scams and all this garbage true garbage that you know their natural thinking is that they're so skeptical well if anything's ever going to work that thing has to prove it to me before I believe anything the problem is to defend thems so they won't be disappointed again they lower their expectations so someone will say to me well I'm skeptical or I'm pessimistic and my response to them is no man you're gutless it takes
no guts to be skeptical you don't have to have any capacity to be a Critic and now with the web you don't even have to own that you're the one being the critic and can burn somebody and you know anonymously right I said you know what it takes guts to believe and if you think something's going to do it for you without you putting your guts on the line you might as well forget it right now so this a that I'm skeptical or they got to prove it to me it's the biggest lie what that
really is is you're fear talking you're so scared of failing you don't even want to get your hopes up and if you don't get your hopes up you might say well what if they get their hopes up and somebody gets disappointed how many disappointments have we experienced in our business GRS and in our lives the difference is some people take disappointment let it destroy them other people take disappointment let it drive them and you get to choose are you going to turn this thing into why it didn't work and a bunch of stories and excuses
or you going to take this thing that didn't work and figure out what are you going to do to make it work and it may not happen the first time the second time the third time but the people that are Relentless find the way and it's the common denominator of all these guys that are kind of our friends or family and money Masters you know the new money Masters is they all did it with Will nobody here inherited the stuff everybody figured it out and keep figuring it out and it's going to keep changing and
you say you know what you know 1% of of 99% of the money being made is being made by 1% of the people because only 1% of the people will condition their mind and condition their body and follow through some daily rituals the rest will tell a story about why it didn't work how it wasn't their fault and you you got two things in life you got results or you got a story when do people's lives change in a moment it doesn't change in 10 years your life may suck for 10 years but there's one
moment when your whole life changes the moment you decided you said no more and I'm doing it and you kicked yourself in the ass and you made yourself go do something right when you finally said enough no more I quit or let's begin or I love you there's a moment when somebody's life changes and that can be gotten in a couple of days so people watching don't have to wait until they've mastered everything they got to get started and do what's next and just put themselves in a state where they start making some progress there's
something inside of every human being that will make it click that'll make it so that today is not like yesterday and tomorrow will be different forever and that process is an emotional hook and what I hope is people watching the stuff maybe something in here will piss them off enough or remind them of something or say there is a plan and it isn't just luck and if I just get my big enough why and I get a little system for get conditioning myself and if I start to feel overwhelmed I just do one next step
and I keep learning and keep moving forward I will get there and if we accomplish that out of this conversation then this conversation was kickass and fun not just for us but it'll be something that we'll be really proud of a long time whether it happens or not really has nothing to do with us but whether or not people take it in as real and do something with it I hope they will that we can control think they will thanks a lot thank you
