How to land your next 5 clients for your Content Agency

yo what is going on guys so in the last week I had one of my students Hamza who has been absolutely crushing it with this new ad strategy and um I put a lot of thought to it you know I've been really trying to figure out why it's working for him and how you know how we can just literally just turn this ad on and just generate a lot more leads because a little bit of story about hams up um he came to me with like zero uh he's pretty much is like an editor and

we positioned his offer um into like a complet completely new industry right so right now he's servicing dentist so he went into a completely new industry um he knew he obviously knew about it but he had never serviced uh a dentist before I think he serviced like maybe one or two but it was something completely new to him so it definitely out of his comfort zone but you know we what we did is we zoomed out and we looked at the possibility of what this agency can actually look like at scale and it it's obviously

something that it very you know intrigued him and we always want to think long term and not in the first you know month or two cuz two months you know we've been working together for like three months now the first month and a half to two months is literally all just constructing the offer you know dialing in his messaging just really even figuring out his messaging what type of content he should be posting optimizing his IG like all of those things um but now now that we have the foundation built because usually it takes a

little bit to build your foundation right like we need to make sure that the house is built on some concrete and not on some sand which a lot of you guys when you're scaling your agency you want to scale so fast you want to get to that number 10 20 30 40K whatever the number is you want to get there so fast when you haven't even built the foundations right like good things take time this isn't Amazon Prime but yeah the first month or two we were just building the foundations but now that he's starting

to ramp up ads he's really starting to book calls and close deals and he himself is said he's like he's he's just like he's just the happiest person right now cuz he's really starting to see his vision come into fruition but what is the actual ad strategy that has been working for him um well I'm just going to break it down for you guys so hopefully you guys can get some value out of this and maybe even implement it in for yourselves but basically what he's doing he is running a before and after edit um

I'm sure you guys have seen this before like it's not really like anything new but he put some money behind into this and his cost per click is 19 like that's ridiculous you know like anything under a dollar is a cost per click but 20 under 25 cents is just beautiful like my ads right now I think are around like they're literally at a dollar so I'm testing out a new stuff but my cost per click literally at a dollar um but his overall like creative isn't anything crazy it's just a before and after but

the thing about him is like he's targeting dentists with this so this is one of his clients who's a dentist so he's targeting dentist and the audience that he's actually doing is he pulled a list of dentist emails and he pretty much created a look likee audience so he can Target a dentist using meta but something that I'm going to have him test out is remove the actual you know Premiere Pro sort of view or whatever the editing view is and just literally put in headlines dental clinics read caption right dental clinics or dental or

dentist read you know call them out to make sure like you know you're reaching your ideal Avatar and have them and write read caption and have a caption on the actual thing that you're offering right like whether it's a personal brand whatever it is like d dentist like imagine what you know what this could do to your business having some great content so that I'm going to have him test that but this is absolutely crushing for him right now I think he's paying around a dollar a follower too which means that if you're going to

spend $100 you're going to get a 100 followers and typically 10 to 20% of those 100 followers are going to be qualified to dentist so if you know if you spend $100 a day he's be reaching anywhere from like 80 to 100 followers and then he's going to be getting anywhere from like8 to even like maybe even 20 dentist a day based off those numbers so um but this ad this ad strategy guys only works when it's stacked on an optimized IG profile a good offer and great nurturing which is everything that Hamza has so

his offer is dialed in right now like he knows what he's selling he's hopped on Plenty of sales calls he's hopped on Plenty of calls with dentist so we really understands the you know how to actually sell it but he understands his nurturing like he understands the content the messaging as well so this ad strategy only works when you have your middle of funnel really dialed in because realistically guys it's not that hard to gain attention you know like you yourself can literally run this ad um put some money behind it and you're going to

start to gain attention that's not the hard part like realistically anybody can do that the hard part is this right here which is your middle of funnel right CU you have the top of funnel it's going to lead to followers which your leads but this is the part that you really need to focus on because the ad will drive you a lot of traffic but we don't want to be associated with just video editing okay we need our content to really depict our offer and the real value that we provide so this is really just

getting people through the door this ad right here is just getting people through the door like getting dentists through the door oh okay cool it looks great but once they actually get through the door you need your middle of funnel to be so dialed in you need you need your um you need your profile picture you need your bio your content your messaging you need everything to be so dialed in so you can actually show these people that hey I'm not just a video editor I offer more things and here's how I can help you

that's that's like the really that's that's that's the hard part you know because the goal with this strategy is to get our our our Niche interested in the ad and the editing so just shoot us a follow or check out the page but now we need our Instagram to be really dialed in so like this is the call to action right whatever um but now we need our Instagram to be really dialed in you know like your bio your content Etc so think of it as a really easy way to get people through the door

then you sell them on the main offer that you actually want to sell like Ham's actual offer is more than just video editing it's just whole funnel um to help dentists actually get more clients with content so that's that's the actual but the way he's going to get the way he's because we've tested many ads with them and the ad that's really worked for him is that that's way to get people through the door and you actually nurture these people right because I used to work at a supplement store so we used to do the

same thing we had something called an inbody which is basically a machine that measures your body fat your composition like your BMI all that like it pretty much it tells you what your body fat percentages which is you know really cool so we used to promote everywhere that we offer free and body scans like hey just come you know and figure out what your body fat percentage is and that's how we got people through the door but once you know once they were in the doors we would sell them on the main offer which is

actually supplements right oh by the way we also have this like that's the main offer you know and when people follow us right when people follow us we need to attack them and DM them to get them on booked calls so when somebody follows us they see our content they see you know what we actually have to offer they see that we serve as dentist that we really understand the niche and we really understand how they can drive more traffic using content and the IG funnel right so that's what that's where our middle of funnel

needs to be our middle of funnel and the content needs to be you know talking about the actual problem these dentists have because we're the solution but list like like this isn't anything new though guys like car dealerships do it you know do the same thing they promote these crazy deals on commercial but once you get to the actual dealership all the cars that they you know that were on promotion on the actual commercial all of a sudden are sold out but they got you through the door which is the first step now it's up

to the salesperson to be really good and to get you to look at other options they have on the lot which is basically like the middle of funnel the nurturing and your bottom of funnel the sales now obviously we're not false promoting anything like we're not like these douchebags the car dealerships who's saying hey you know crazy deals blah BL blah blah we're just getting people hooked on this stuff cuz our audience think that they need cool video edits right but once we get them through the door we actually show them what they actually want

which is half the I mean 90% of the time is more leads for their business right but this is also where you need to understand like what buying stage is your ideal Avatar at are they are they aware of their problem you know are they problem aware are they solution aware like the whole five-step cycle so you can start you know so you can really figure out your marketing strategy and your content strategy based on where you know your your buyer is within that cycle but yeah this is a that strategy is absolutely killing but

again like this is the easy part anybody can turn on an ad and make that where the real juices is just middle funnel you know how are you actually going to book calls how are you going to make people show up to the call how are you going to close them what offer you going to sell them what content should you even be making all of those things are stuff that you need to figure out because that's that's what's actually going to convert these people um but yeah figured I'd make this video for you guys

also I created a 100 page guide showing you exactly how to scale your content agency um literally took me like 20 hours to make and it's I'm not joking it's literally 100 pages but I'll show you step by step everything that you need I talk about ads I talk about your offer I talk about systems if you want access to that just uh click the link down below as well but with that being said guys I will see you on the next video