what's up everyone good to have you back today I really want to talk about something that's been on my brain for a long long time this idea of anti-trends you know we talk a lot about Trends and building startups for those Trends U but I don't think enough is talked about about anti-trends and today I'm going to talk about how you can come up with startup ideas based on those anti-trends how to identify anti trends some of the tools I use and just kind of bring you in inside my workflow because why [Music] not so
let's talk about why I care about anti-trends in in the beginning so in software in startups it's a very competitive place and everyone goes for those Trends and what I've noticed it's actually quite easier to go to those anti-trends now what am I talking about what is an anti-trend if everyone is talking about ai ai free might be a great way to position your startup there might be so much demand for AI free that yes there's billions of dollars going into building startups for you know that are AI um and you see like every agency
website saying Ai and every SAS website saying AI what if you uh what if you didn't what if you said AI free and these are the little things when you identify an anti-trend like that and you're first um it's a really good Mo so you know the question is like how do you come up with anti-trends well number one you go out there in the real world and it comes to you you just see it um now now in the example of the AI free thing I actually saw I'm going to share my screen so
sorry folks who are Audio Only I actually saw and I tweeted this I saw that there was this study that said AI is a turnoff for consumers so a new study suggests artificial intelligence and product descriptions lowers purchase intent with implications not only for Brands integrating AI but of The Wider category challenges of the technology faces it it has become widespread point is if you don't use AI on your website especially in I think B Toc I think good things might happen for you so how do we identify let's talk about some of the tools
that I use uh when I when I want to identify a trend or an anti-trend so uh and some of these by the way are so underrated so listen or watch to the end so you you understand all of them one is uh Pinterest here I'm on Pinterest this is actually Pinterest Canada one of the things I definitely uh just because I signed up when I was in Canada uh one of the things that you see here is a bunch of Trends so these are some Trends in Canada fall outfits weekly change of 30% monthly
change of 400% back to school obviously dress to impress home gardening color book Nails okay interesting main character mode has a 10,000 plus monthly change Sun Soo spaces 10,000 plus when you start seeing these 10,000 plus like these are things that are are getting real big so one way to come up with ideas for anti-trends is just to look at what is trending on platforms like Pinterest and do the opposite of it and yeah I see that brat is is trending a little bit here but even brat you they talk about brat summer and now
it's demure fall like that's the anti-trend to brat right um there's always an anti-trend so let's just say you know I've been thinking about this trend around slow living now what is slow living slow living I just noticed that there's a lot of talk around like hustle culture working all the time deadlifting cold plunge wake up at 5:00 in the morning don't don't you know don't stop work until 10 p.m. um that sort of thing it's kind of the opposite of my My Vibe actually so I think that slow living is going to be a
more more important Trend um so I'll use a tool like Pinterest Trends to go and see like okay where am I going is it going down is it going up the one bad thing about Pinterest Trends is that it does only go to one year but what I like about it is it tells me related Trends so minimalist living rooms so now it gives me ideas right so I I start with my anti-trend and now it gives me ideas around what are the products that I could actually be building here so maybe there's an opportunity
to create like the slow living interior design agency um cozy and you see you know cozy bedroom you see these are these are terms that are coming up and then it allows me to go check through popular pins um so I can open up a p a pin here that's popular um so let's just say this one living slow learn to do nothing put down your phone accept rest drink water go on a walk social media cleanse learn to say no smile be still connect with your community you know all this stuff and what allows
me to do then is like now I'm learning about what is resonating with this audience I'm learning about what are the philosophies and principles of this particular uh community and in this particular anti-trend and it gives me ideas and then I just take out my notebook and I start writing down what am I observing you create a little page take out a pen you take a little page and you say observations and what am I observing about this anti Trend I'm observing that uh you know putting down your phone is like a big part of
it or resting is a big part of it and then I ask myself what are products and services that I can go and create so that I you know I can monetize and you know build a community in that space sh don't tell anyone but I've got 30 plus startup ideas that could make you millions and I'm giving them away for free these aren't just random guesses they're validated Concepts from entrepreneurs who built hundred million plus businesses I've compiled them into one simple database compiled from hundreds of conversations I've had on my podcast but the
main thing is most of these ideas don't need a single investor some cost nothing to start I'm pretty much handing you a cheat sheet the idea bank is your startup shortcut just click below to get access your next cash flowing business is waiting for you so that's Pinterest um there's also of course Google Trends that you can use which is similar so let's go put slow living and you can see over the last five years this is worldwide it's progressively going up um this is beautiful to see you know I look at this and I'm
like there is certainly some opportunity to be building in this space this is a trend I like to see it's not like up into the it's not like crazy growth and I actually almost like that better because uh to me this is a sustainable uh sustainable growth then you can see uh what people also search which I find really interesting but I always check the questions to me the questions is is the most important uh place to start what is slow living how to practice slow living what is the art of slow living this basically
puts you in the mind of uh people in this anti-trend so Google Trends you know it's completely free to use I don't know why more people don't use it I forgot to I forgot to say so I actually added this Chrome extension I have no affiliation with them at all but it's this Chrome extension called Glimpse discover Trends before they're trending and it just maps on it basically just supercharges Google Trends so so it also adds things like related Trends which is super good to know um so I can go and see all the related
Trends and Glimpse gives me that I think it's free to use and uh you know I haven't paid for it or anything like that um and and that's really really you know helpful obviously to to know related Trends because then you go back to your go back to your um your notebook and you start writing what are the related Trends and and why you start asking yourself like why are these related Trends why is um why do we think food sustainability is in there sustainable business Euphoria party like what do these things mean and it
puts you down that rabbit hole the other interesting thing about Glimpse Plus Google Trends is it gives you you know where are people uh like where the where's the most activity on social is it on Twitter is it on Instagram you can see here it's a it's very much on in stagram so when I'm in when I when I decide I want to create a a Social account to build an audience here because you know me I always like to start with the audience uh you know yes it's nice to be on Instagram because that's
where the people are but maybe I go on Twitter maybe I go on Twitter because uh the competition isn't there and there's an opportunity to do that you know I have a friend who um is a coach um and health coach and she was on Instagram and she's like where else should I be and I was like you know go to LinkedIn go to LinkedIn cuz you know health coach for busy entrepreneurs her Niche no one's you know no one's talking about health stuff on or not a lot of people are talking about health stuff
on on LinkedIn and she's built like a huge a huge audience on there so it's and and you know when there's not a lot of competition there's uh it's worth peeking in and then you can see the topic map so you can see like self-care Green living journaling I just find this to be a helpful way to um to just see what is going on in a bird's eye view and then these are the uh Google Trends related topics and related queries so you can see like just what are you know what are some breakout
topics um slow living with a princess um these these you know you can just start scrolling through them having fun spend spend 30 minutes here spend 30 minutes and start um observing and uh and and and writing down um another way to obviously discover trending topics so you'll find things that are trending and look for anti-trends is um if you do download Glimpse you can go to the Discover Trends tab you can go to discover Trends tab you can you know click into things Home Improvement let's say and it takes a few seconds but it'll
pull up like what are the different graphs and what's starting to um go up what's the search volume um so you can see like AC cleaning High income business and then from that again you have to come up with ideas uh around around what what can I be building here and uh I've talked about uh how I use Gummy Search in a previous video a fous YouTube video how to do that um and I think I might create a video and pod around how to validate some of these ideas if if if enough people are
into that uh comment on the YouTube if you want if you want me to create a video around that or pot about it but um coming up with ideas are on places like on Gummy Search or just asking yourself okay what do these people need so Glimpse SLG gooogle Trends is something that um is very very helpful um another thing that I do is is I'll go to a platform like Cloe and by the way in a previous video everyone calls it made fun of me of call that that I call Cloe instead of cloud
um but I speak French and you know think about Jean clode vanam you you know I wouldn't call it Jean Cloud vanam that's not how you say in French though I'm sorry I'm gonna keep calling it clo um I might be wrong in in English but that's how you say in French so um so then I then I go to Cloe and I'll say I want to build a business in slow living give me a list of the top creators in slow sustainable living and top websites I can go show I can go check out
for some compet competitive research slow and you know now I I I generally like to like really Define what it is slow living is the antithesis of hustle culture and then give me uh 10 of each let's see what they come up with so then I've got the list of the top creators in slow sustainable living and then I'll just go and check them out and then the top websites so this like add this to your document add this to you know and some people don't like writing down that's fine put it into a notes
file like literally a notes file you don't have to use anything fancy the reason I like writing or using just a notes file is not using something fan you just you know go with what you got and then you can take some of these websites like you know let's see what slow. Co is I haven't checked this out okay so it's a a newsletter for for for slow living and then you can go and you know so I'll generally like look okay what okay there's something called the minimalist.org [Music] and what sort of traffic like
you know how are they doing um and then I'll just start literally playing around like what are the opportunities any low hanging fruits in terms of SEO um back links I'm always interested to see like how many backlinks do they have what are their top pages top pages are interesting because it it signifies like okay what do people actually care about on these websites that gives you Intel into into what to do the organic compet ition is really interesting um so just play around with um a atfs and just see how competitive uh these anti-trend
ideas are um because that'll give you confidence um around what to do um where the opportunities lie um so I would I would definitely do that you can also go to the keyword Explorer and just see how difficult certain terms are and then I also love looking at the questions you know me I love the questions part like what is slow living um and this just is it's it's it's interesting to see interesting to see where are people clicking in from like randomly Indonesia for example is like the top search volume so it's like that's
really interesting what about Indonesian culture lends itself well to slow and then how hard is it to rank in Indonesia and do I want to rank in Indonesia or do I just want to rank in the United States um so these are the type of questions that uh you get to ask yourself it's amazing um when you're playing with some of these tools um another tool that I use um so once you have the list of the creators you can use a tool like view stats which is uh Mr BEAST's tool they also have a
Chrome extension and you can actually plug in so let's just say um be more with less let's see okay does this person are they trending up like are they trending down are people list you know let's let's go let's go see so pretty small 11,3 like a lot smaller than I thought like not doing much so I look at this and I'm kind of like there's there's not much competition here at all let's go check how about this guy Joshua Becker and by the way I'm doing this just so you can like jump in my
brain how I think about things like feel like a lot of you have asked like how do I how do I live cook basically so I'm going to do more live cooking podcast and YouTube videos so this guy is crushing it he's you know definitely adding subscribers he's making thousands of dollars a month um um things I look for is like how many videos he's doing I also love to look at long views versus short views I like basically don't even acknowledge short views anymore it's all about long views in terms of affinity so if
there's a lot of long views it means that there's a lot of trust here um I look at I have to look at you know what videos he's doing too right um this might not be all slow living so this might this you know look it's like some stuff about just tidying stuff and decluttering but there's also stuff of like 10 reasons to escape excessive consumerism so there's definitely uh a part of it that's L still living in a part of it that's just like minimalism so there you have it I gave you my secrets
I told you exactly how I find anti-trends which are kind of like the trends you should really be really be paying attention to and I hope you liked it and if you did uh like comment and subscribe just so more of this stuff is in your feed it's the least you can do you want your feed to be dialed if you want more of me in your feed you got to go and do that and it also just lets me know that I should be creating more videos like this um I did a video on
how I find startup ideas with AI and uh if you haven't checked that out already go and check that out and if you want me to do a video on and Pod episode on how I validate startup ideas let me know and and I'll do it for you I'm here for you this is what these are about uh lifting the veil giving new startup ideas and uh it's more fun when more people are building you know and uh let's uh let's go get him all right hope uh hope this got your Creative Juice is Flowing
I know it did mine uh thanks for listening and uh I'll see you next time later [Music] baby
