We were getting a subscriber for half a dollar or a dollar you know you never open your own car door when was the last time you opened a door I don't know do you ever just sit there and scroll Tik Tok you know if I was married no one would know money all around me she think I'm the best you have no skills go off social media entirely yeah I mean it's like where do I go from here guest book cut it cut it Episode two the man the myth the legend we're live when I
address you should I say Vlad or should I say bza cuz you I don't think you're public about your name right Mr bezza Mr be now before we dive in we do have to thank autod DS for sponsoring today's episode you want to make some money online Drop Shipping is one of your best options to do so especially if you're starting out from scratch it's how I got my start and I'm still doing Ecom 5 years later and Autods is your One-Stop shop for all your Drop Shipping needs they are one of the most respected
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right now okay we were actually at dinner when we DMD you we were kind of thinking about how to RZ you get you get you on the podcast and we're Thinking we'll plant the seed right now maybe in like 6 months we fly out to Dubai we make something happen but as like as we're about to type something up the sui comes in we start chomping after we're done Max checks us phone you're in LA and it's like we can make this happen as second guest so I appreciate you moving quick no bro it's uh
I like to spend as little time in the US as humanly possible so uh I thought hey you know cuz I'm here and as I said I'm not Doing any more podcasts for a while but you're the one person I'll make an exception for thank you brother why do you say you don't want to be in the US a myriad of different reasons um but I think let me put this way I also do want to clarify the my experience of America is in the true America I've been to La I've been to Miami I've
been to New York all these places you know quite a few times for business I feel like New York is the most authentic version of Those three uh I need to spend a little bit more time in Middle America I need to spend a little bit more time in some rural places uh and I think I'll probably get more of a true essence of what America is actually like so I say I don't like America I think I've just from a young age not been fond of America when it comes to geopolitics America's involvement in
many different places in the world but As a people I do like the American Spirit and there are things I do definitely adore about America I just haven't had the time to go to the right places to truly experience it yeah I mean we understand with LA especially it's it's pretty crazy what's going on I mean most people are gone now it really seems like a ghost town here sorry to interrupt you but it really is it's weird there's like a weird Aura here you talked earlier About this house man you kind of freaked me
out what was that about you're talking about goat sacrifices no no I'm basically it's there was a little mix up with uh our other place and you know we ended up having to get accommodation sorted last minute and this place is obviously you know massive very nice this is a place that uh post Malone always stays out apparently but it just gives me La gives me creepy Vibes and then like I don't know anything any Place I know that like a superar star has stayed at I don't know just gives me even creepier Vibes are
you a religious man I am I've prayed since a young age religion is I've always believed in God religion is something that I think religion is really one of those things that should remain private uh I am religious uh and I just feel like I'm going to be entirely honest I've noticed in the last couple years That people will weaponize religion and people will use religion to Garner a specific audience that they feel is useful to them so that's why also for me I will take a photo and I'll interact with fans anywhere except for
two places which is my home and place of worship place of worship is just one place that is between me and God that's the one place for me to be me and no one else um so to answer your question I am religious wow that's awesome yeah I mean I've kind of picked up on some of the videos you've made some of them do tend to have some like some of your core values they seem to come from a religious background which I really respect I saw one of your videos earlier it's one of your
recent uploads and I'm looking at the video and it's got 2 million views and it's a lecture on speaking out against porn and I mean that's that's such an awesome thing that you can Garner 2 million views and Impact a whole generation of young men with these values it's I mean it's unheard of like the kind of views you're pulling no I appreciate that I listen I want to make something very clear I am no saint I am very flawed in many many ways uh but I also don't think you should trust someone who thinks
they're a perfect human so bear in mind I am 23 years old I grow up very very very quickly you know I feel like a grandpa in most facets of my life but you I'm Just still trying to figure things out uh I think a lot of my passion when it comes to teaching the things that I've learned whether you agree with my methodology is a different story uh comes from the fact that you know I grew up without a dad and listen you can talk about skin color you can talk about uh where a
person grows up you there's so many different benchmarks you can look at the one Benchmark that time and time again sets You at a disadvantage is coming from a single parent household and obviously single parent household most of the time means that you know single mother household so I think there's just a lot of things that I painfully had to learn myself so I think that's why I like to speak to the young men of Our Generation and as I said you know I'm not perfect but I try my best yeah I think that's great
I mean as far as talking to men there's a reason you do that right You're in that position you're taking care of your mom which is awesome and we saw the video you buy your mom a house a flat an apartment right um that must have been a massive goal right and I'm just curious how you set your goals do you come around to that it's like oh well maybe eventually once I have enough money and I'm in a position to buy that house I will do that for her or was it very intentional where
you're okay I will buy my mom a house within the next Five years and you tell her that how do you go about setting those goals no I think it's I told her you know everything that's happened I told her from day and I think I think it's important that if you have you know these goals and these aspirations I don't know if it's necessarily best to tell your friends because I'm going to be very honest with you your friend today may not necessarily be your friend in three Years or five years and you know
the world does work in funny ways as pure as you might think someone's heart is sometimes their heart isn't always in the right way and you know with that said your family family can get difficult family can get very difficult but at the end of the day I truly believe that your parents always mean the best for you so I think your family is that one section of people that if You have dreams and goals and aspirations tell them they probably won't believe you you know if you're at home and you live you live at
home with your parents right now if you tell them listen in 5 years I'm going to pay the mortgage off they may not believe you but I don't think there's any part of them that will uh feel threatened by it or hate or anything along those lines so I was very intentional with telling my mom everything that listen I'm going to You're going to be driving this car you're going to have this house down to every single detail so yeah it was it was a very very big goal of mine and yeah I mean that's
massive I think that's that's beautiful and you do talk about taking care of your mom a lot and you're very very close with your mom we could all tell um do you have any other family that you associate with with have a relationship with listen I'll be Honest it's pretty much just me and my mom uh the rest of my family is in Russia so that's where I guess family gets difficult sometimes I do try to um fly them out and have them visit me and my mom in Dubai and you know now it's a
little easier that we live in Dubai when we lived in London it's a little bit more difficult with visas and stuff like that but yeah I'll be honest it's I'm an only child so it's pretty much just me And my mom and I guess where I'm from in the world not only being Russian but where I'm from a place called dagistan it's Middle Eastern and it's just a very if you're a if you're the only child and especially the only son like you have to take care of your mom regardless well have you had any
like negative interactions with you know maybe your extended family seeing the videos seeing the lifestyle and reaching out for the Wrong reasons I've had you know I've had my biological father reach out uh I've had I actually have a couple half Brothers uh they've reached out and you know I'm not emotional about it you know I'm not I have no hate in my heart I just think you know if you miss out on so much of a person's life I don't think you if you want to Forfeit yourself from The difficult times I don't think
you then get to benefit from when times are good so as I said you know I'm not emotional I'm not uh I don't hold any hate in my heart about it but yeah they've reached out but it's uh I don't think it's of any interest to me do you aspired to start your own family 100% 100% really I don't know I just couldn't never imagine myself being like 45 in the clubs doing this like it Just and I believe in a single family as well I also want to make that very clear I don't believe
in I don't believe in this whole multiple wives blah blah blah all this like I believe in a wife and a husband and a family and a nurturing home and I think for me and by the way I also want to make that very clear because I've said things in the past and it's interesting obviously the Social Media stuff has blown up a lot in the Last year and a half or so and there I talk in a way a lot of times I I I say I say things and I S sensationalize things just
because that's kind of my way of interacting so so you know I've said things in the past uh like uh I I've said I don't want to get married right now because I know for a fact I would cheat and then people just remove that first thing of like yo I'm being honest like that's actually a good I'm saying I don't want to lie to a person and say That I can be monogamous right now when I just know I can't be but obviously they just chop that up and say I will 100% cheat when
I'm in so you know all that to say that I believe 100% in marriage I think that when the time comes that I do get married and have a family it's something that's extremely important to me and yeah I believe in a traditional family we're definitely on the same page Vlad and I got married not to each other this year we have our own Beautiful wives um so we're on the same page with that I think it's a beautiful thing you know when there's a husband wife but I will say I was confused as to
where you stand cuz again you have those kind of uh clips of floating around of you saying that but then we also know about the Vault I have like a separate Vault where I keep uh my birkens my Kelly that's crazy and my watches for my future wife we know you got the Vault so is that you think that vault's going to Open up anytime soon yeah I think listen that's another thing where I think religion and your family are two things I don't understand when people put that out um I can tell you right
now that you know if I was married no one would know uh I just don't see the point in having a big public relationship and you know when the time does come that I am married it's not going to be something that's public I think it doesn't need to be something that's hidden I would have You know no qualms if in you know three years we run it back when you guys are on episode 237 or whatever and you know I have absolutely no issues wearing a a winning ring but just like the relationship itself
being public and out there I just don't I just don't I don't understand why I don't understand why people want to be this like social media there's there's nothing good that social media brings to a relationship I have never ever seen a Public social media relationship that has not ended in divorce uh or if you look behind the scenes there's a lot of and there's a lot of stuff that people just would never even imagine so yeah I think listen that Vault might open up sooner than I uh sooner than I imagine you know another
thing I've said publicly in the previous podcast is from a young age I and I'm talking from the age of like 12 13 14 I always said that I'm going to get married when I'm 38 Maybe have kids when I'm 40 and the reason and this parlays into you know some of the clips that have gone up out there that have kind of Taken what I've said out of context the reason I wanted to get married and have a family so late is because when I have a family I want to do it right like
I want to actually look at the woman I'm with and be like this is a forever thing I don't believe in divorce I understand some people have difficult situations and This and that but like I don't I don't go into something thinking oh this might end like if I'm making that commitment that's a commitment for life so you know that's why I always said I want to get married at 38 or 40 because I wanted to get all those years out of my system uh but I think uh yeah I think it'll be a lot
sooner than that that's for sure going back to your Clips MH so there's something Interesting about that so we've seen this your blowup through all these different clips floating online and TJ might know you from the clips but Max and I we know you from way back we've been we've been watching your conent for a while in fact we know you from I don't know tell me if this rings the bell I see money all around me she think I'm the best yeah so I'm a 17-year-old High School Dropout she seem money all around me
she Think you to talk about that yeah that was um yeah back in uh 20 this is the start of 2018 okay I think I put a live on yeah I put a live on New Year's Eve 2017 going into 2018 I had a client of mine at the agency and basically they came to mine or a potential client they came to mine came to me and they wanted me to HUB grow their Channel but with ads so I'd never done it before so I didn't feel comfortable signing them on Uh and I'll be honest
I'd never thought about advertising to get YouTube subscribers so I ended up you know throwing together a little ad and I put it out at the beginning of 2018 and I think we were getting a subscriber for you know half a half a dollar or a dollar back then uh in US European market so yeah that was just at first it was a little test uh to see whether I could deliver that service for clients um and then it Ended up turning into something that I ran personally for a while it does really well I
mean we all saw it you know five years later I mean they're sticky you know I still I still could picture the ad it work out well uh listen I got a it worked out okay I got off maybe 100 100,000 subscribers and then it started trailing off and the the ads weren't performing as well but but then you transitioned to organic right how how Was that that completely different demographic Market you know you have to yeah so I'll be honest I was terrible at organic for years um you know I wish I had your
number a lot sooner I probably could have gone a lot further in that time uh so from 2019 um I made a lot of mistakes with Organic for example I turned off monetization CU I just didn't like people advertising all my videos Um and that's a massive mistake you definitely don't want to do that if you're trying to grow YouTube channel MH and I've got Tristan here who's been my head of content for coming up on four years now and you know Tristan can tell you even 18 months ago the amount of effort we' put
into YouTube like it was just like a side little thing so we' make a video no editing or minimal editing at some point well maybe back in in 2019 I would just hit record take the SD card out like chop the beginning end bit and that's it would go up on YouTube but Tristan can tell you we uh you know we used to I used to shoot a video and then on the day we would decide the thumbnail we'd make the thumbnail in like five minutes uh on the call on our meeting and then we
decide the title and I just didn't really give much thought to it and in all honesty two years ago I was going to go off social media entirely and it was actually my business Partner and my software company they convinced me to stay on because you know you look at the success of companies like clickfunnels and when you get paid to acquire a customer you're you're breaking pretty much every rule in the software game in a software game you got to take on crazy amounts of investment you know you're going to be down $60 $180
for some software companies $400 $500 day one and Then obvious obviously your LTV will uh adjust adjust an account for that and then you've got companies like clickfunnels who are literally breaking even or getting paid to acquire a customer to to acquire a customer that then funnels into clickfunnels so you know when my business partner told me about that he's like listen as as one of the founders of this company you you basically have the Ability to 10 20 30 X's compy in the next 12 24 months and you're being so selfish that you're thinking
oh you know I just don't really enjoy social media let me just go off it and when he kind of painted that picture I was like okay I see fair enough and I'm one of those people that's always quite honest about their intentions you know there's periods in my life where one of my favorite say is I don't have the appetite for that right Now and I just never really had the appetite for having a huge social media I put up one YouTube video a week we didn't really take it that seriously but when he
said that I was like okay cool if I'm going to do this like let me actually do this and I will kind of give my team the flowers and give our organization the flowers which is there's a lot of people well first of all let me make something clear except For like Vlogs or stupid channels we grew 2.6 million subscribers in 12 months and that's impressive until you find out the fact that we still are growing 250,000 subscribers every single month there's the there's no YouTube expert on Earth that can teach you that there is
no one who's had our performance on YouTube or come even close in anything to do with self-development uh Fitness anything except for like stupid Vlogs back in 2016 no one can really compare and the other thing is there's one thing it's one thing having success and it's another thing being able to say that I made a conscious decision that I'm going to have this outcome and I executed on a plan and it got there because there's guys you know even guys like um who's that Sam Sam suik Sam suck right like you can't teach that
he's just authentically himself like he's not he didn't come up with a plan like I am Going to hit these numbers at this time so he's you know he's his results are incredible but you you can't teach that do you know what I mean so the fact that I'll always be so proud and I always give my team such flowers because we sat down and we're like we're going to hit these numbers and we're like we're going to do this this this this this and here we are could we get into that plan what do
you mean cuz well from from the side it seems like you just went exponential Out of nowhere but I know behind the scenes you guys must have been doing like a lot a lot of crazy things so was there like something that was an instant switch that changed everything for you a certain strategy or anything like that I know you do crazy stuff with the thumbnails man you get wild with those so listen there's uh some stuff that I'll tell you off camera okay um because there's some stuff that you know I I don't necessarily
believe there are Certain spaces that are hyper competitive and I I don't believe in the whole like I do think at a certain point there's certain things you shouldn't share cuz that is your special mhm that's G you to where you are so I'm better share some stuff off camera but stuff that you know we do you know you mentioned the thumbnails year and a half ago we implemented an entire team uh and we have three full-time thumbnail people And bear in mind we only upload once a week so they're coming in every single day
and there's a new split test that's being done on old videos so and for each split test they provide five options so we're getting 15 thumbnail options for every single video and there's only one video that goes out a week but we're doing 30 rehashes every single month so I can genuinely from B my heart say that I don't need to upload for another year and I'll get 5,000 Subscribers every single day guaranteed so that alone is just one thing that's propped it up there's a lot of other stuff that we do I'd be happy
to share give us s man uh I I'll share it off camera off camera I'll tell you you know with other departments MH you know I looked at when it comes to short form we get this year we'll probably finish up around 3 billion views on short form uh and we have I think that department Is just what 18 20 20 20 people so we have 20 full-time people uh who just put out short form Clips so I think we're putting out 7,000 piece of content a month yeah 6 7,000 pieces of content a month
and that number is an impressive Rive it's more so impressive that that's all inside an organization cuz you know you can put out like I looked at what happened with Tate and his affiliate program and that was his biggest blessing and his biggest curse blessing Because he blew up curse because he blew up sometimes in a way that wasn't beneficial to his brand so I wanted to be omnipresent and I wanted to take over short form but I didn't want to do in a way where you know I already started to see the effects of
things I was saying where it was getting chopped up in the wrong way and I I just didn't really want that so that's why we built an internal team and it's worked out well we get around 250 million views A month was that part of the premeditative plan like a few years ago to do short form no that was a plan last summer so yeah around 18 months ago we implemented that and your new um your new business educate educate doio is that like are you going after after Master Class are you going after the
war room what's going on there I basically just wanted to create master class but for hard skills and I wanted to get the people that I respect the most on board Um you know for example we just got Jordan Welch on board uh he's coming on and teaching Ecommerce the thing is I can only teach What I've Done um yeah so I can teach agency and maybe a couple other things but also I need to be able to teach what I've done cuz I've done e-commerce I do seven figures a year with e-commerce but that's
not cuz of skill like that's just because I have an audience so it would be wrong of me to try to pretend that like I could teach That to someone so yeah there's many ways to make money um there's a few ways that I don't think I'll ever teach inside of educate and quite frankly I think it's a little immoral I think it's a little immoral to tell beginners that they should get into crypto trading or stock trading or things like Amazon FBA and spend six grand on stock but you you know for example things
like e-commerce you can get started with very very minimal money you know you can get Started with just Tik Tok and that's it and use that to validate a product so yeah basically educate is you know our our motto is we want to have 10 times the impact on someone's income for 1/100th the price of a college education and that's what we do is the motivation behind this business does that stem from your hatred of University because I've seen again we talked about Clips but I've seen some crazy Clips out there do you truly just
like have a issue with University let me put it this way I don't have a hatred of them because I understand why it is the way it is I just I wish people would I wish people would have an understanding that the only reason college is expensive as it is is because of student loans if there were no student loans the prices would be one10 and I am a a listen I'm a I try to do business as morally with morals and ethics but I'm Going to be very upfront if if the government came out
with a scheme where anyone can get a loan for 10,000 and use that on online education I'm telling you right now my prices would go up so I don't blame the universities because of course there's far more money in the market now and people can basically split up their education over 30 years or 20 years or whatever it may be so I don't necessarily blame them For uh their pricing I understand why it's happened I just want people to see it for what it is and I think when something year after year after year gets
more expensive and the results are worse and worse and worse you know even at educate and last year we've had 40,000 people apply to work at the company we don't we don't look at CVS we've never once asked for a CV so you know we what's a CV I don't Know it's a resume right a resume okay is that CV European thing probably a resume so um yeah and that's just the direction that things are going in you know if you want to become a doctor if you want to become a lawyer of course you
have to go to college it's you know there's no question about it but I know what most people want and most people want Financial Freedom that's usually the first goal after that Usually they want time freedom and then after that if they can get it they want location freedom and it usually goes in that order and most people go into college they think that they're going to get Financial Freedom when they won't they think they're going to get at some point you know time Freedom or that's what everyone aspires to but like you're not going
to have a job these sort of traditional jobs and have time Freedom If you work at a law firm you don't have time Freedom that's not a thing uh and most definitely not location freedom I just uh urge people to ask themselves what do they actually want in life can we diagnose TJ real quick sure so I'm I'm going to go to college next year actually so I mean what are you studying uh computer science okay and what outcome do you want from that I mean honestly it's kind of just like a something to fall
back on you know right Now I'm doing the the Drop Shipping all the e-commerce stuff um but I mean if in case it doesn't work out you know then College will be the move computer science I'll be I'll be out here coding and if you don't mind me asking uh are you paying or are your parents paying I'm paying but it's like it's not too much especially the college that I'm going to it's not too much but yeah okay interesting I'll be honest for me personally it the thing is I Don't know you well enough
to know whether that's authentic to you like since when did you start getting interested in that world in college no in uh when it comes to programming coding I was never really interested man um honestly yeah then to to be honest bro I just think it's a cop out like I think so I think honestly you are trying to go down this path like go loop-de-loops to just end up here when you could just go straight there yeah But it's like um parents recommend it he recommends it you know um so it's like should I
listen to them or no you know but one thing that's really important for you to remember is the fact that your parents advice is not going to be applicable to you and that has nothing to do with your parents you need to understand that when you have kids your advice actually won't be that applicable to them you need to remember that in 20 years time when you tell your children This is the best way to do things you are going to be wrong as well in the same way for your parents their parents were're wrong
and saying like there's certain life principles that always hold true you know the way to carry yourself the you know if your parents tell you how to have a happy healthy marriage you should listen to them these are Timeless things but if your parents tell you this is the best vehicle the best career vehicle to get you uh get you to where You want they're teaching you outdated models and as I said it's nothing against your parents it's just you are going to teach your children outdated models because in 20 years time what I think
and what we experienced the truth that we lived will not be our children's truths so you can teach them Timeless principles um but yeah I just think I don't know if it's necessarily wise all the time to listen to your parents for hey this is the best career path right Now because things change so quickly yeah so you're saying like 100% just put it to what I want to do if you don't mind me asking how much would the entirety of your tuition be um I don't think that much probably like 10 20K in how
many years per semester per semester no no I don't know about person for four years how much would it be well let's say it cost you 50 5 that's fair yeah overall tuition yeah in four years I Guarantee and listen I'm a master proponent of online education I guarantee that for 20 grand you're going to below 10 you're going to SP if you spend over the next four years if you spend 20 grand in online education or let's say even 10 grand on online education 50% of it will be a full waste like just be
not scam but like you'll get into it and you maybe learn a small little thing 25% a quarter of it will be okay I learn a thing or two and 25% of It will be truly life changing and you won't know you know you're going to have to buy probably a basket of things and some stuff will work and some stuff won't but you still would have spent one tenth or you know one5 the amount of money you spend at online education and you four years of experience like four years of time I'm telling you
right now if you were an apprentice for a company if you were a free intern for a company for a year the things that you would Learn as long as you choose the right company by the way because some companies are so bloated that you just get you get lost you're one of you know 3,000 employees and they don't about you so as long as you choose the right company just my personal opinion I don't think it's something that screams out to you as a actual authentic passion of yours I think whenever I hear the
fall back or it's something to fall back on that Rings alarm bells for me uh I think The only thing that you can fall back on is your skills like whatever you learn and nurture in the next four years that is your insurance policy that is your retirement fund it's you you are the retirement fund not where your piece of paper says this that because our parents are not they're not being malicious it's the the God's honest truth is that even 20 years ago where you went to school actually was the insurance policy 30 years
ago that was the insurance policy If 30 years ago you went to the right College you are set for life that is correct but that's not the world we live in these days so you can't really take outdated advice and you know take that as gospel so yeah somebody clipped that that was a good rant I mean yeah I'll take your advice for sure cuz I was like I was really on the edge I didn't want to do it I was always a hater of college you know back when I was younger but then like
reality kind of hit and it's Like oh I'm 18 I have to make my decision and then I mean really okay yeah I'll tell them o we do have to interrupt today's episode because I just got word that you want to get your bread up you want to make some money with Drop Shipping and the sponsor of today's episode autods can help you with that they're one of the top Drop Shipping order fulfillment Solutions right they are the ones fulfilling orders for tens of thousands of drop shipping stores so They know what products are actually
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think if you've got if you're at the massive advantage of having good people in your circle people that can mentor you and guide you yeah I just don't see how that isn't a better route to go than you know wasting four years on outdated knowledge and quite frankly getting ripped off but Then also it's like I'm not only doing College it's like like half and half you know college and in business so that's also a route I was thinking of taking but you know I think it'd be better if I just went 100% And all
in into my business you know MH yeah yeah I listen I'm not one of those people especially when it comes to online business I'm not one of those people who thinks you know burn the bridges and just start a business and this that cuz I hear like I even have like 34 yearolds ask me and they've got like a wife and two kids they're like you know what I'm just going to drop everything and work on my business I'm like are you in are you dumb what world are you living in you have kids like
don't quit your job what are you doing you have you always have to ask yourself what do I have to lose and the Beautiful position in that you're in is you have nothing to lose bro if you up for the next and this is Also why I'm such a big proponent of business models where you up and it doesn't ruin you like the thing is you know this is why I'm just so against like crypto traders who like that's how you're going to get rich as a beginner it's like yeah you could you could also
lose all your life savings and you have no skills at the end of it like listen I've made a legal amounts of money in crypto but I'm also I don't think I'm an expert I just got lucky like I put a million dollars into Bitcoin in November of 2020 wrote it dropped it down held on to I'm No genius right so if for the next three years all you did was work on business and at the end of the 3 years you had made no money the skills that you would have learned it would have
been you would have acquired far more skills in the real world and actually being practical and being around you know Gentlemen like you have in the room then sitting in a classroom and learning from some outdated professor and all this and you would also have far less debt on your hands as well basically you're safe as bed B has a Drop Shipping course $294 you'll be all right bro correct I already have you heard here first but I'm going to take that as Financial advice if it doesn't work out I'm going to come right back
to you and I'm I'm going blame it all on you Bro yeah we make sure to put a disclaimer on screen so I appreciate the advice though no my pleasure but as I said bro even if you lose $1,500 like I don't mind I don't ever care that someone tried a business and lost $1,500 that's okay it's or $2,000 or as long as it's not an amount that really you for the like even if lost 5 grand you tried a business you gave your all and you failed it's how you lost it if You spent
5,000 and you put into a crypto coin and you lost your 5,000 what did you learn from that you took nothing away from it now if you spent 5,000 and you actually tried to start an uh e-commerce business or this business or that business or you invested into education and then for 12 months you had no success or 18 months you had no success with the business and then three years later you have success like at least you you took life lessons from That you're going to blow the money anyways so so for me it's
never about like failure is not something to be concerned about or and I don't think people should expect to win in the first year that's the other issue that like you know it's it's so funny I see comments sometimes they're like oh but you know you always tell people to get rich quick and I'm like do you watch anything I put out there literally like one of my biggest messages is go look at My YouTube I've been uploading since the age of 15 I was very open and honest when I was broke I was very
open and honest when I used to take the bus to bookstore called Brixton book mongers cuz I couldn't pay cuz I was reading a book a week so I couldn't afford to 50 a month on books so instead I go to bricks and book mongers and buy books for £3 PS so that way for1 pounds I've got my entire reading for the months like you can see all of that Documented and you can see that I failed for a long time there's clear as hell com uh documentation that from the uh time in which I
got my first client to when I got my second client 7 months now most Won't Wait 7 months if they're not making $10,000 a month within 7 months they think you know you know something's wrong with them blah blah this that like people just need to set their expectations if you told our parents like sometimes you just need to sit with Someone older than you and explain that it's been you started a business and it's been 9 months and you make $33,000 a month in profit most people online these days they think if they make
$3,000 a month in profit within N9 months they're a failure go tell your parents that go tell a older entrepreneur you know that cuz here's what they'll tell you they'll go okay yeah so I took my entire life savings I invested into a business and After 3 years we were profitable like we we're living in Looney land we're living in a delusional world but see whose fault is that like I feel like even I'm partly to blame like we're putting out these crazy numbers out there and do you ever feel like bad about it I
think as long as it comes with a I I think these things are fine as long as they come with disclaimers that's why I try to give so many disclaimers around my life and that's why I even try to give Disclaimers around the fact that I am currently living the worst quality of life I have ever lived the quality of life I had three years ago four years ago was eclipses this 10 times even though I was making 10 to 20 times less money so even though people use that barometer of money I like to
cuz I said I see a lot of people and they're like oh I'm have so much money I'm so rich my life is perfect and I like to come on here and Say that listen if you would like to emulate my life you can feel free but here's the drawbacks and here's the downsides so I think as long as you are open and honest with people and you tell people hey for the first year just consider it a write off now if you do end up making $2,000 a month $5,000 $10,000 a month because let
me tell you there's many cases of it and it happens way more than you could ever imagine like making money online these days it's So simple it's not a guaranteed it's not guaranteed to happen you might stumble and you might trip along the way but it's it's honestly never been easier to do it but you got to go into with the expectation that for the first year I won't have any success if you have some success great that's fine so yeah to answer your question I I don't think it's your fault if you set the
expectation clearly that I achieve this This is not normal don't expect to get the same results but here is what is more likely mhm while speaking of on like putting up different kinds of content your Instagram man your Instagram is something else it seems like your lifestyle is a movie I want to know how like how what percentage of that is actually your life cuz we were like we were I'm not going to lie on our way over here we were buming a little bit we were in the back of the Suburban Eating sandwiches and
I was we were talking like bro would Ean eat a sandwich right here like this bum uh area so you built up this like image of just insane High class do you ever just chill on your phone yeah of course bro we last night we went to Barney's Beanery we went to like a bar like I I've I enjoy that sort of stuff far more than anything high class or this that like my my favorite memories so far this year were in Nepal when we went and Visited the schools out there and we're sleeping intense
we're spending four hours a day you know driving through the mountains to get to schools and we're like you know it's bumpy and it's uncomfortable and but those beautiful moments when you're on top of the mountain with just your boys and your team and you're you know you're drinking a beer and you're having fun like that's nothing comes close to that so listen The the stuff I post on social media I think a lot of people do like my rule is and you know I've got my head of production here as well like you know
he's the one who takes all the content like Alex knows I will never pose for something you won't catch me posing I'll never set up a scene I'll never this like if you catch it you catch it that's it I'm not going to sit here and try to like look cool in front of this and that and I think that's why a lot of people Likes my content cuz you can tell it's like most of the time it's on the iPhone on 5x Alex is far away from me I don't know he's filming so um
yeah it's just it's some snapshots into my life but I wouldn't tell anyone to go look at my Instagram and try to like take any value from it I'm always very honest of like what platforms are valuable what platforms are not my Instagram is just a little random insights into my life um but you're not Really going to get any value or substance from it where you're describing is still beautiful you're in the mountains you're enjoying time with your boys do you ever just sit there and scroll Tik Tok yeah for sure yeah you're just
chilling on your phone I I listen I didn't have Tik Tok until maybe 6 months ago or 9 months ago uh I downloaded Tik Tok cuz I you know obviously I was getting the stats from the team and the team were like yo You're getting 250 million views a month on our short form accounts and I was like you know what like I should probably download This and like figure out what this is um so yeah I I've you know sometimes I scroll on Tik Tok sometimes I like I don't know sometimes I yeah I'm
a normal listen I'm a normal human see I can't imagine that because of like the crazy like high class the doorman the you know you never open your own car door when was the last time you Opened up a door I open it listen I I open a door all the time listen you know yeah yeah listen I I open doors I open doors for other people I listen even my team sometimes if I get out and you know I'll open the door for the team listen it just depends the situation you know sometimes obviously
I've got security I've got drivers but sometimes it's just me like sometimes I wake up and I just want to Go for a coffee run and I get in my car and I go to drive-thru and I just clear my mind with a drive so it's you know it's but yeah I I'm I'm a normal human I think talking about it on a podcast is great because you know if you just hop on Instagram and you see that but you don't see this hourong two hour long podcast and you just see only that then that's
where we're confused you know see have you seen it have you seen him open The door today man I don't know I don't know maybe he might be lying that's not it is not confirmed ladies and gentlemen you saw that rant on on Instagram on the stories a couple hours ago um we're on top of it yeah yeah we're we're active real time yeah but what's up with that how did you just out of nowhere I think I was in I was in Vegas last week for F1 and obviously first time in Vegas I'd never
gambled in my life um And I don't know just I guess being in that environment it made me it made me quite sad to see it firsthand and listen I I've been offered an eight figure deal plus bonuses last year um or sorry earlier this year for gambling so it's something that I was aware of and then I saw all these people promote gambling and this and that and I I thought I was like what that's so strange like what addictions could you Openly promote and like people are okay with it like I I was
just thinking about if influen out there influencers out there had like drinking parties and they had three-hour streams dedicated to just drinking and getting faced like that wouldn't be acceptable and then if it was a drug party like that wouldn't be acceptable so I was like why is it that gambling is the one thing that they're allowed to promote and like make it such a idealistic thing and you know it's Crazy because everyone does it and I've talked openly about my respect for Drake as a in terms of a career perspective and you know I
had some people be like oh but you respect Drake and I also just want to make something very clear you can the same applies to me you can respect my business career you can respect my or maybe you don't respect my business career but you respect my stance on this like you don't have to agree with a Person in their entirety so like I can still respect businesses uh or Drake's longevity and not agree with the fact that I think it's whack that and I know how much she's making um you know I have how
much he's always trying to get out yes he's ly no okay I'll be it you'll be it all right uh cuz I know a lot of these people okay listen I don't agree with it whatsoever but I know a lot of these people um he makes it's a set retainer At and and the the crazy thing is I look at I know what I know and I look at the Drake gambling stuff and sometimes I see him with his boys and I'm like yo that kind of looks fun and that's like me in my position
knowing that like you're never going to win a gambling yeah it's crazy I mean if at the end of the day it's a numbers game if like a certain percentage of gamblers will un alive themselves and you just put this many people onto gambling in a way I Mean no listen it is crazy when you do look at statistics and you look at there's certain people out there with so much influence and maybe because they'll that actually when you think about it because they'll know through their referral link they'll know how many people they signed
up so I guess statistically you also know how many people you may have had brought to that outcome so yeah that's a heavy heavy thing to live with I guess and the audience audience is so young too with all these streamers there's kids watching it you know no 100% did you consider the figure deal no no no I didn't because I don't want to sit here and say I'm a perfect person I'm going to be tell I don't know if I was broke and like my mom's in a difficult situation and this and that if
that deal landed on my lap if I wouldn't take but it's just I've been very blessed to have a life where I've taken My career quite slow and steady I know a lot of people who would have made a million dollars at 18 and just pissed it all away so I've been quite disciplined uh in general so hungry people are very dangerous people and I've known that from a young age that I'm a very smart person I think if you're a very smart person and you're a very self-aware person and You're a very diligent person
but you're hungry you're a hungry person that's you become a very dangerous person to society so that's why I always made sure that you know I was very um slow and steady with my career and I made sure that you know if the devil ever came knocking I didn't have to answer you taking it no honestly realistically I mean 15 million right now in front of you well I don't have that and I probably wouldn't hopefully By by the time I get those kind of offers I won't need that money so I think it kind
of comes with that no way but as far as um you say you take your career very slow and steady um steady wins the race is that one way you avoid burnout you know you've been at it for such a long time you said you know you didn't take content super seriously but there are videos that you posted 201617 right it's a long time to be posting videos fairly consistently I think Anyone if they lived a week in my life would retire at the end of the week like so I'm probably a bad person to
ask how do you avoid burnout and I think this all comes down to like the whole authenticity thing I think at the end of the week if someone lived my life for a week and they knew what I have they would they would end the week and they go why am I doing this like I could have retired list I'm sure I could have Retired in 2018 but like I I could have like really actually generally retired eight figures net live off that I could have done that to two and a half years ago two
years ago I don't burn out because I what else would I do so like when I get I feel like burning out also has to do with you have another life in mind whereas when I'm feeling bad or I'm feeling tired or I'm feeling down I'm not thinking like this isn't The life that I want because I know that I I don't want to retire like I don't want that quiet life cuz I said that's just not authentic to me personally and who knows maybe later down the line maybe that changes but for right now
I'm living life in the way that's you know is true to kind of my character but you have toyed around with the idea of quitting social media yeah it's something that seems more and more appealing day by day um and I think it's I think it's a few things first of all social media is Ever Changing uh and I know that you know within listen I know that really Within 3 years maybe four five years Max like I will not have anywhere near the same relevance as I do now and I think a lot of
people it really a lot of people up when they have careers that are shortlived uh to think that it will just keep going on forever and ever so I know That there's you know a few more years where people really genuinely want to hear what I have to say and then after that point you've heard what I've had to say many times and that's also why I take these long breaks from podcasts because I don't want to come here and say the same thing again and again and I think if you listen to my podcast
even a year ago you can tell like I've had New Perspectives and who knows maybe in a year who knows maybe you know Something massive changes in my life who knows maybe I'm a father you never know so maybe that totally warps and changes my perspective I think that there's something nice and poetic about going out when you're on top I do you know even certain footballers I look at them and they're playing until and I get it's tough when you really really really love it and you know they're playing until they're 38 39 it's
kind of like you know what would have been really baller like What would have been been the real like gangster move just like go out at 33 when you're like still kind of up there and it's like that's that's really cool to me and I'm very comfortable with that because your career online or people's interest for you online is is very shortlived whereas your business career is something you can play for decades and decades and decades and just because I go offline I'm actually going to take my career 10 times hard like my business 10
times harder because listen don't get twisted if you're a social media Superstar and a world class athlete if you're trying to be the world's best tennis player but you're also a social media Superstar on the side you are always going to be beaten by the person who is just a world-class tennis player I am a worst business owner because of this whole Social Media stuff now I don't as much content as there is out there you know bear in mind I actually Don't spend much time on social media I make one YouTube video a week
uh the short form stuff on YouTube is just like cut up stuff from stuff that's online you know sometimes we'll sit down and do a little Q&A session but I spend maybe creating content online I spend maybe I don't know six hours a month like an hour a week some of that two hours a week Max well so what are your days is actually like if you're not spending it on social Media a lot of calls really a lot of because I uh when I was younger I never used to understand when I saw successful
people and I'll be honest even guys like U you know Gary ve I remember seeing his days in the life and seeing that he has 12 meetings back toback and I was like that's not a real work that's like not real entrepreneurship and here I am in a position where for the past like really year and a half 2 years that's my Life like my life is just back-to-back meeting whether it's in person whether it's on Zoom whether it's it's phone calls whether it's you know calling SE suite at my different companies uh speaking with
my family office speaking with my internal Finance team looking over reports like it's it's just a lot of managing what I have uh you know meetings with private Banks and uh wealth management firms and you know like for Example all of yeah all pretty much of October was just spent studying the bond market because I've just been putting millions and millions sometimes even in a week into bonds because the yields have been so High um so it's just very boring stuff where back in the day I used to look at and I'm like that's not
real business and now kind of at the position where I am with uh as much of a team as I have around me it's just meetings reports SE Suite Wealth Management legal Finance when's the Bugatti coming how does he know about that that's right after the Steak deal um how does he know about that do you guys tell him um who knows yeah who knows well like I said c collection big fan of it I think it's very classy um same with your style your your clothing choices you you kind of claim that you're a
grandpa and and you wear boring Clothes you know I don't see you wear anything super flashy even though I know the stuff you wear is probably more expensive than a Gucci shirt you know but you don't have that Gucci shirt you know so how did you create that style curated I think growing up in Europe helps a lot I think that's definitely a big part of it I think growing up in Europe helps a lot I think uh my friends definitely help and I think also making A lot of money at a young age uh
helps because I don't know I guess you get to a certain point in life you feel like you have nothing to prove uh and you always have to wonder who do you attract with certain things like I know that the sort of people that I want in my life whether that be friendship romantically whether that be from a business perspective they're not attracted to Big Labels and logos and this and that like that would be I'm going to be very honest with you like if someone is in like a full Gucci who like I I
actually wouldn't do business with him and I'm I'm being I'm just I'm being dead serious because for me that that person is a liability because they care too much what people think like even you know people tell me all the time like oh you know you you try to show off or live this lifestyle or this that like I I Told you for me it always comes back to like I do the things that are authentic to me people have started to like Watchers in the past few years I've been buying Watchers since I was
2018 I've buying PEX Rolexes this that and like that wasn't cool back then like yeah I mean come on bro no to maybe some watch collectors but I guarantee you right now you wouldn't have known what a nus was in 2018 2019 I mean I don't know what it is okay all right so no but you know like the world didn't know what until they were considered an investment like two years ago mhm people didn't really care like really most people had no idea if you we up a tech but I was buying up watches
because like that was just one of my hobbies heres was one of my hobbies whereas like in 2018 people really cared if you had cars I did not build a car collection until this year because until This year I just actually didn't really care or have much of a use for it like for me cars were Transportation vehicles and if I wanted to have a car that was the most impressive to people I would buy like a Lamborghini or this or that but it's just not authentic to me and I would just rather kind of
like that's why I like all my cars as well are two-tone like they're black and gray like I just want to just yeah like you know I I could buy a super crazy this That showof car like that's why I like my GT3 it's just it's just simple it's you know it's and in Dubai I will say I can be a little bit more flashy like in London it's Range Rover every single day like in London if you have a car outside of a Range Rover like you're you're just drawing unnecessary attention to yourself and
in a place like London just not worth it do you have any fan encounters yeah I mean listen I'd say there probably 5 to 10 people a day that Try to come to my house uh even though it's I live in a gated community I live on an island technically uh and I you know what I have recently we actually just built an outpost outside my house so my security lives in my house with me um so I have security that lives in and you know my house is like a fortress with the cameras and
you know a lot of stuff that I can't say on camera but uh um but now we even have an outpost with 24-hour Security patrolling my house and it's like yeah I I guess that definitely is some of the drawbacks of social media and and stuff like that um but yeah I'd say 5 10 people a day trying to come to my house I've had people uh dress up as deliver drivers like uberit drivers to like get in past the gate like sneak in I've had people Forge DMS back and forth like photosho say like
no no no he he said I can come in and all this stuff goes to my Security anyway so sometimes like I I don't see it but like sometimes like Axel just tell me the stories of things that go on like I've had people swim to my house um just yeah crazy crazy stuff um but when it comes to sort of like inperson inter and the thing is I know like they're not bad people like I don't it's it's more so flattering than anything that like you've changed someone's life to point point they just Like
cuz if people kind of overstep the mark which sometimes people do and that's why as well I think a lot of people don't understand why I have security I don't have security because like I would be more than happy to have no security and roll around the street without any watch or this like I don't give a I don't have security because I have someone trying to kill me I'm not a big mobster gangster blah blah this that because if you're in that position by The way you're an idiot like if you're in a position
life where people are out to kill you like you are you have failed so monumentally that you're going to have to look over your shoulder if someone wants to like so there's nothing cool about living that kind of style the reason I have security is because of honestly like external and fan interactions 99.9% of my interactions are super positive every once in a while like you Know maybe every hundred one out of every hundred fans just kind of oversteps the mark you know just um as I said for me a place of worship uh if
I'm praying that's just like one place like I just want to be human like don't record me uh if I'm small things like if I go for a run uh you know especially there certain hot spots like Cape Town where I'm getting stopped every two minutes and like I actually stop my run gladly I'll Stop my run and take a photo just like once it starts getting into like the three four minutes of conversation I'm like I am actually running like I'd be more than happy to do this normally and that's where security is good
because you know we have a specific sign we have like seven or eight different signs and gestures I do which means different things um to varying degrees uh and you know it just I don't have to be the bad guy and cut off a Conversation and blah you know I kind of have my team that takes care of it so you speaking in codes them yeah I do certain interaction sometimes even like I'll be honest even sometimes females are a little can be a little too much oh man poor you you poor thingy it sounds
it sounds bad but like I'll give you an example if you ever see me in a photo with a female I will never ever put my arm around them like for example if it's a guy like and he puts His like arm around my shoulder or back like no issues you know I have no uh no problems with that my security has no problems with that but like a female I will never touch a female in a photo um yeah so sometimes I'll be honest sometimes females can be a little too forward I don't blame
him [Music] my pleasure
