Shopee Ads Changes This 2026: What Sellers Need to Know & Do

Shopee ads update complete beginner guide this 6. Napansin mo ba na ngayong 2026 sobrang daming update [musika] pagdating sa Shopee ads? Kaya in this video, ibe-breakdown natin yan lahat in detail para makapagsimula ka na mag-setup ng ad campaign mo at hindi ka na malulugi sa pagra-run ng ads.

Kung isang seller [musika] ka na nag-uumpisa pa lang or bago pa lang sa e-commerce, alam mo yan. I'm sure sobrang nahihirapan at nalilito ka pagdating sa Shopee ads. Pero tama naman with the new updates, mas madali ng mag-set up ng ads sa Shopee.

Pero in reality, mas nakakalito i-track ang data [musika] at makakuha ng magandang resulta. If hindi mo pa rin ma-figure out kung bakit ang mahal ng ads mo at ang baba ng ROWAS mo, [musika] panoorin mo ng mabuti ang video na to. And I promise you I will help you fix that.

Sobrang dami nilang tinanggal such [musika] as manual ads. Tapos 'yung minimum budget from 40 nasa 200 na [musika] ngayon. At sobrang dami nilang dinagdag na bagong features tulad ng ROAS protection at enhance [musika] speeding.

Kung bago ka pa lang at first glance, akala mo magaganda ang mga update na to. But in reality, kung hindi mo alam ang application at paano gamitin ang mga features [musika] na 'to, mas mabilis ka ng malulugi. Kaya sa video na 'to, ibe-breakdown natin 'yan lahat.

[musika] Kung ano ba 'yan, paano gamitin yan, and how you can use it to your advantage. Anyways, huwag na nating patagalin pa. Let's get to it.

Pero before nating pag-usapan ang mga bagong updates, I want to teach [musika] you ang tamang foundation muna. Ang maling mindset ng mga sellers ay ang pag-iisip na ang Shopee ads ay all about spending. It's about who spends more.

But in reality, yan ang mindset [musika] na nagpapaluho. In reality, Shopee ads is all about data. [musika] It's all about adjustments.

And it's all about profitability, hindi spending. Kailangan mo [musika] munang maintindihan ang pinaka-fundamentals na mga yan. That way, mate-take advantage mo [musika] ang mga updates ni Shopee.

Now, pumunta naman tayo sa mga specifics at ang mga actual tools. So, number one is product ads. Ito yung pinaka-common and basic na [musika] ads pagdating sa Shopee.

Ang purpose nila, simple lang. to bring traffic and visibility through your products. At yung GMV Max Custom Rowas [musika] naman, diyan papasok kung gaano kalakas ipu-push ni Shopee ang products mo.

So kung mababa ang nilalagay mo na ROAS, mas ipu-push ka ni Shopee into a bigger market. And the higher the ROAS naman, that means mas conservative at mas targeted ang approach ni Shopee. Now, hindi ko sinasabi na mas maganda kung mababa or mas maganda kung mas mataas.

All of these settings is all about trial and error and testing. There's no magic formula [musika] pagdating sa ads. It's all about your numbers and your goals.

Pero speaking of profitability, ROAS and your cost per conversion, yan ang two metrics na dapat [musika] lagi mong tinitingnan to know kung profitable ka ba. You need to identify your break even ROAS and your average cost per conversion. That way malalaman mo kung nalulugi ka ba or kung magkano ang kinikita mo.

Ngayon kung hindi mo pa alam ang break even rowas mo, I want you [musika] to comment break even rowas sa comments and ibibigay ko sao ang break even rowas calculator na ginagamit ko. And remember guys, [musika] pagdating sa Shopee ads, there is a learning phase. Kailangan pagdaanan yan ng lahat ng sellers.

[musika] Your first ad setup will never be the best one. Pero every step, every adjustment na gagawin mo, it will help you [musika] get closer to getting the best possible ad setup for your store. Now, in-explain [musika] ko na sa inyo on surface level ang fundamentals ng Shopee ads.

If you want to know more, meron akong video [musika] that explains all the fundamentals and common mistakes na ginagawa ng mga bagong sellers. So be sure to check that video [musika] out if you want to know more. Anyways, balik tayo sa video na 'to which is specifics sa mga updates ni Shopee.

So ang unang pag-uusapan natin ay ang isa sa pinaka-best [musika] new features ni Shopee which is ROAS protection. Parang insurance system iyan [musika] na built directly into your ads. Ang ginagawa nito ay sobrang simple lang.

It serves as a security [musika] na yung sinet mo na target ROWAS ay kailangan maabot. And if it [musika] gets lower than that, Shopee will subsidize the spending. So sobrang ganda ng tool na 'to [musika] kasi may proteksyon ka.

Normally kung walang ROAS protection, talo ka na agad at masakit sa wallet. Alam mo na kung ang ise-set mo na RUAS ay 10, [musika] kailangan maabot ni Shopee ang 10. And hindi siya pwede kumuha ng lower than 10.

For example, ang sinet mo na ROAS ay 5 for [musika] a specific product ads. Pero yung actual na nakuha ng ROWAS ay 3. 8 lang which is below 95% of your target.

Pero dahil sa bagong update na 'to, Shopee actually gives you free ads credit para mababawi mo ang talo mo. Literal na parang may insurance ka at mai-hit mo ang target mo. As long as tama ang sine-set mo na RUAS target and clear ka sa goals mo.

Ngayon, pag-usapan naman natin kung paano ka makakasali sa ROAS protection. And it's actually quite [musika] simple. Number one, dapat naka-custom Ruas ka.

Dito magbe-base ang entire Ruas protection system. Number two, kailangan may at least five conversions [musika] per day ka. That way, Shopee has accurate data to judge your products.

Number three, your actual ROAS needs to be 90% [musika] below the target that you set. And number four, most importantly is you need enough time to let it [musika] run. Hindi pwedeng ia-adjust mo araw-araw.

Mawawala ang ROAS protection if that happens. [musika] Kailangan you need to at least give it 7 days para may learning siya and makapag-adapt accordingly ang algorithm. Sobrang importante ng bagay na to kasi it gives you predictable outcomes.

Sigurado ka na kung magkano [musika] ang pinasok mo, alam mo kung magkano ang lalabas. Unlike before na hindi ka sigurado [musika] and parang sugalin ang ads. So with this new update, as long as you're clear with [musika] your target and your goal, siguradong panalo ka.

And that's the beauty of ads ngayong 2026. Now, pag-usapan naman natin ang pangalawang bagong update ni Shopee, which is ad groups. So before, instead na kailangan mong gumawa ng sobrang daming ads, [musika] you can create one single ad group t's ipapasok mo na lang ang lahat ng product ads.

So ang main benefit and advantage [musika] nito is maslified na ang management mo. Instead na kailangan mong mag-set ng 10 target at mag-monitor ng 10 ads, you can just create a [musika] single ad group. Another benefit of Ad Group is mas magandang budget allocation.

Instead [musika] of multiple budget across multiple products, you can just create a synchronized budget. Si Shopee na mismo ang magdi-distribute based on the performance of the ads. [musika] And the third benefit of ad group is perfect ito when it comes to testing.

Hindi mo kailangan mag-a-allocate ng malaking budget. Hindi mo kailangan mag-create ng maraming [musika] campaign. You can just create it under one ad group, one budget, and one monitoring.

[musika] Personally, ito yung favorite ko kasi you can run multiple ads and test multiple groups at the same time, saving you so much time and [musika] efficiency. And ito guys, I want to give you guys a pro tip na personally ginagamit ko. Pag gumagawa kayo ng ad group, you need to create ad group based on product category.

Let me give [musika] you an example. Sabin natin na binebenta mo ay vitamins and supplements. You need to create an ad group for kids, for moms, and for dads.

Different micro demographics. You need to create a separate [musika] ad group for micro demographics. That way, mas maganda ang testing ni Shopee.

Next, if afford mo, I want you to set unlimited budget. And then after [musika] four or 5 days, tanggalin mo ang mga ads na hindi nagper-perform. That way [musika] mabilis nagte-test, mabilis kang nag-a-adjust and mabilis kang makakakuha ng sales.

And [musika] most importantly, kung gumagawa ka ng ad groups, limit it to 10 to 20 products. That way, hindi sobrang [musika] nakakalito and you get the maximum results. So ngayon, let's move on to the next feature which is promote my new products.

If may bagong upload ka na product [musika] or bagong sellers ka pa lang and gusto mong makakuha ng sobrang bilis na momentum, this [musika] feature is for you. Now, pag-usapan naman natin kung paano gumagana ang promote my new product na feature. Actually, there's two stages.

Number one, sales breakthrough. Sa first stage na to, your goal is actually very simple. Hindi mo kailangan tumingin [musika] sa ROAS.

Hindi mo kailangan tumingin sa ibang data. All you need to see and get is sales. Dahil you're trying to push a new item to the market, getting [musika] sales, traction, and reviews is the most important part.

So ang main difference nito with traditional product ads is speed. Mas mabilis at mas efficient and mas mava-validate mo agad ang bagong product mo sa market. Now, dito naman tayo papasok sa stage 2 which is sales acceleration.

[musika] Dito yung papasok na yung sobrang daming orders pero remember hindi ka pa necessarily profitable. So after ma-reach mo na [musika] ang sales acceleration wherein sobrang daming orders na pumapasok, you need to turn it off. At dito ililipat [musika] mo na siya to normal ads wherein binabantayan mo ang target raw at diyan na papasok ang ROW protection.

So actually all these [musika] features work hand-inhand for you to get the best possible results as long as alam mo ang ginagawa mo. Now let me give you [musika] guys a pro tipp. Hindi niyo pwedeng hayaan ng sobrang tagal sa Promote My New Products ang [musika] mga ads niyo kasi malaki ang chance na malulugi kayo.

This feature is purely to give you the boost sa simula. And then after non, kailangan niyo ng ilipat at i-adjust. So ngayon pag-usapan naman natin ang pang-apat na bagong feature which is enhanced bidding.

Ito yung nire-recommend ni Shopee na taasan ang budget at babaan ng target rowas on [musika] specific campaign days. Personally guys, pag ako ang tatanungin niyo, sobrang hate ko ang feature na to kasi once you enable this, mas tataas ang spending mo, mas bababa ang rowas mo and as a result, mas malulugi ka. [musika] So kung beginner ka pa lang at maliit lang ang margin mo, I recommend na huwag na huwag kang sasali dito.

The only time that I recommend na sumali ka dito [musika] ay ifrang laki ng margins mo at sobrang gusto mo i-push sa market ang mga [musika] products mo. If not, it's better to adjust it manually. Don't give Shopee the control to change your setup [musika] kasi that's one of the biggest costs na nalulugi ang mga sellers.

Next, pag-usapan naman natin ang pinakahuling [musika] update ni Shopee which is rapid boosting and smart vouchers. Kung gusto mong [musika] mag-skill ng mabilis at pumasok sa market ng mabilis, this is your best friend. So makinig ka ng mabuti.

Rapid boosting parang [musika] turbo mode yan for GMV max ads. Kung gusto mong maging sobrang aggressive, you can enable this. Yung pros and cons niya sobrang simple lang.

The pros are you can test product ads really fast at kaya mong i-penetrate [musika] ang market ng sobrang bilis. And the cons are mas less efficient ang ads mo. One of the main problems [musika] pagdating sa product ads ay during the first 7 days.

Lalo na kung bago ang store mo, sobrang bagal gumalaw [musika] ng algorithm. Walang gastos, walang conversion, and walang data. Dito pumapasok ang rapid boosting.

It helps you accelerate the process faster. Now, pag-usapan naman natin ang smart vouchers. This is a systematic voucher na binibigay ng platform to drive [musika] more GMP for specific.

Yung platform na ang nagka-calculate ng strategic voucher [musika] value. That way, hindi mo na kailangan mag-experiment at mag-test. It's going to give you the most optimal amount pagdating sa mga vouchers.

That way, it [musika] saves you time and effort and most importantly, mas gaganda ang conversions ng mga ads mo. Paired together [musika] the rapid boosting and the smart vouchers, make sure na makakakuha ka ng benta immediately. [musika] So ayun guys 'yan ang mga updates ni Shopee mula sa rapid boosting, Rowas Protection, Enhanced [musika] Beeding, ad group at 'yung mga na-mention ko na iba, these tools if used correctly are the [musika] best way for you to scale and succeed this 2026.

Pero kung hindi mo alam ang ginagawa mo and pinapabayaan mo lang ang mga tools na to, this is the guaranteed way na malulugi [musika] ka at hindi mo maabot ang mga goals na sine-set mo this 2026. Now, ito ang key takeaway [musika] and lesson na gusto kong makuha mo. Number one, kailangan alam mo ang fundamentals.

Yan ang parte na hinding hindi mo pwedeng i-skip. Number two, kailangan i-maximize [musika] mo ang ROAS protection. That way, protected angight mo.

Number three, [musika] kung wala kang oras, kailangan mong gamitin ang mga ad group. That way you save time and effort. Number four, [musika] kung may mga bagong listing ka or bagong seller ka pa lang, kailangan mong gamitin ang promote my new products, rapid [musika] boosting, and smart voucher.

That guarantees na hindi ka nagsasaya ng oras. Kung maa-apply mo ang lahat ng tools and features na to, hindi ka lang [musika] basta-basta magbubost ng ads. You will able to scale smart, efficiently, and profitably.

Kaya kung handa ka ng [musika] i-level up ang Shopee mo this 2026, start implementing this features today. Now, kung umabot ka sa parte ng video na 'to, may [musika] regalo ako sa'yo. I want you to comment ads 2026 sa comment section and my team will reach out to you for a free one-on-one store assessment.

And as always, kung nagustuhan mo ang video na 'to, be sure to like [musika] and check out my channel kasi sobrang dami ko pang nakahand videos like this.