How to Use MEMES to get RICH

the meme industry is projected to reach $6.1 billion this year that's an annual growth rate of 21.6% that's four times faster than the entire fashion industry one well-placed meme has more economic impact than the entire Milan Fashion Week just Google Pope in Balenciaga so why should you care well we're reaching a point where Millennials that's you are now in executive positions your job is growth okay whether that's growing an audience a personal brand or a business and memes are currently outperforming everything in this video we're going over the psychology behind them how companies successfully implemented

meme marketing and how you can use it without being cringe in the process welcome to alux the place for future billionaires come to get inspired okay so before we get into all the nitty-gritty strategies let's just take a moment to acknowledge that Meme marketing is well it's kind of weird I mean how do we even get to the point where companies are making cringy Reddit posts and roasting their Twitter followers instead of advertising like normal well the truth is humor's been a part of marketing since the very beginning back in the early 1900s when the

field of advertising was just starting to figure itself out witty slogans and playful Jingles were The Cutting Edge Coca-Cola had upbeat and playful slogans like the Paw that refreshes connecting their brand to Joy and togetherness Campbell Soup nailed it with their M good jingle which became a cultural staple and another great example is Kellogg's cornflakes with its slogan the original and best these slogans weren't just clever people remembered them because they were sticky simple and you couldn't escape them for a while that made a lot of people a lot of money but when radio came

along in the 30s everything changed advertising over the airwaves was totally different because if listeners got bored or annoyed they would swi to another Channel now advertisers had to figure out how to keep people entertained while simultaneously getting their message across and one of the best ways of course was to make them laugh one popular way to do that was through comedic skits so for example peps cident toothpaste ads used a recurring character who made listeners laugh while promoting cleaner teeth Jello took it a step further starting an entire radio show themselves with one of

the most famous comedians in the us at the time and it worked listeners stayed engaged and sales skyrocketed but just when advertisers thought they'd mastered radio television arrived suddenly humor wasn't just heard it was seen like for example in the 1960s when Volkswagen started selling cars in America they launched the think small campaign instead of bragging about being flashy they poked fun at their small cars it was bold self-deprecating and it worked in the 80s McDonald's was probably leading the pack with their Ronald McDonald and the Hamburglar skits kids would see those and beg their

parents to take them in the 9s though funny tv ads were becoming something else Geico managed to make Insurance of all things entertaining by creating the Geico Gecko a character who was annoyed so that many people called him thinking they could save thousands on car insurance and of course remember Budweiser's was up campaign and 1999 you know the one it was just a group of friends saying what up over the phone but it went viral before viral was even a thing people were repeating that in their daily lives and it became a Hallmark of Pop

Culture at the time but once the internet came along and millions of people started using it well advertising was never the same every once in a while some brand makes an ad that was universally appealing and the internet would make sure to spread it far and wide like in 2005 Nike released a video of Ronaldinho pulling off an unbelievable football trick with Nike boots on and it was the first YouTube video to hit 1 million views or in 2007 Cadbury chocolate released a video of a gorilla passionately playing the drums to in the air tonight

and even though it had absolutely nothing to do with chocolate it went insanely viral but you know the truth is Brands had a hard time adapting to the internet back in the days of TV just about everyone was watching the same shows it was a pretty pretty unified culture right even if you had a few dozen channels to choose from that's nothing compared to the millions of websites Facebook groups and YouTube channels on the internet every single one of these online groups had developed their own language their own inside jokes in their own micro culture

as an Advertiser you were no longer thinking about just one unified group to send a message to with every passing year reaching a broad audience got harder and harder for Brands until slowly some of them began to crack the code when Twitter came along Brands began to engage with regular people but often in weird ways fast food brands were especially good at this you would log on to Twitter and see Wendy's roasting McDonald's for their broken ice cream machines Taco Bell got into fights with just about anybody and Denny's often encouraged people to get married

at their location in Vegas the internet gave Brands the freedom to experiment to get weird and to connect in ways that TV never could they weren't just selling products anymore they were becoming part of the culture itself but as social media has evolved brands have had to evolve with it new platforms like Instagram Snapchat and Tik Tok came with new challenges and New Opportunities some brands have faded Into Obscurity some have survived and a select few have managed to make billions from social media because they finally cracked a code their strategy memes now it's no

coincidence that Meme marketing has taken off in the internet age in a world where attention spans are short and competition for eyeballs is fierce traditional ads just don't cut it anymore but memes are the ultimate example of guerilla marketing for the digital era lowcost unconventional and designed to surprise but what actually is it about memes that make them such a great marketing tool how do they grab our attention stick in our minds and make us trust the Brands behind them well it all comes down to psychology and to show you how it works let's break

down some of the most iconic and most effective meme marketing campaigns from today's biggest brands all right so few brands have mastered meme marketing quite like dueno right if you've ever scrolled through Tik Tok chances are you've seen their Infamous Green Owl mascot duo in one of their chaotic skits in one video Duo might be sobbing dramatically when someone ignores their streak in another he's breaking into somebody's home to remind them to finish their lessons or holding their dog hostage until they finish their Spanish lessons it's absurd it's funny and it's painfully relatable to anyone

who's ever struggled to stay consistent with learning a new language and that's exactly why it works memes thrive on shared experiences those moments where you see something and think oh that is so Me by tapping into this Universal guilt of putting off aack ask that you know you should be doing Duo connects with its audience on a deeply personal level it's not just about selling a language app it's about relating to Their audience in a way that feels natural funny and undeniably human memes are the perfect medium for that but when it comes to Turning

frustration into comedy gold well Ryan a is in a league all its own now Ryan AIS built a name for itself as one of Europe's cheapest air lines often at the expense of leg room and customer service and generous bag policies for years they were the airline that you'd love to hate the one you would book for the price but complain about during the journey let's just say that Ryan a has a reputation but you know instead of running away from it they embraced it if you've spent any time on Tik Tok You' probably come

across their brutally honest and hilariously self-aware videos using a simple face filter on the nose of a plane they crack jokes about everything from their hidden fees to their windowless window seats and customers who travel with jeans on Twitter they often sarcastically clap back at complaints saying oh you expected leg room on a 10 yearold flight adorable it's self-deprecating brutally honest and perfectly tailored to the kind of humor Their audience loves this strategy works because of its sharability when a brand can make people laugh at a universal experience like the quirks of traveling on a

budget well that creates content that people just can't resist sharing by leaning into their imperfections and using humor as a weapon ryion air flips what could be negative press into viral moments they turn complaints into content and passengers into fans making their audience feel like they're in on the joke rather than the joke's Target it's proof that memes can help you turn even the most infamous reputation into a marketing superpower and just you know in the age of social media fast food brands like Wendy's McDonald's and Burger King well they've turned their rivalry into a

marketing spectacle it all started with Wendy's the Undisputed Pioneer of Twitter humor so while most brands played it safe Wendy's decided to take a risk with Savage roasts their Infamous roast me campaigns encouraged fans to insult them and they of course had their own two cents to say about it when one user tweeted asking for directions to the nearest McDonald Wendy's fired back with a picture of a trash can they've also gone and called Burger King food inedible and chick fet's mom a ho when it comes to fast food the competition isn't just about Burgers

and Fries no it is also clearly about personality and that's why pretty much every big consumer brand has tried to replicate Wendy's Twitter strategy in some way because when it's done right this kind of humor humanizes them it makes them feel like real people you'd want to follow not faceless corporations trying to sell you something traditional ads just they just cannot replicate that and plus a little sass can go a long way now if one thing about internet culture is certain though it is that it's constantly changing and that's hard to deal with for most

companies but there's one that turned this into their greatest Advantage Blend Tech proved that with the right strategy even the most mundane products can become internet Sensations so the concept was simple anytime a new trend took the World by storm or a new tech product or movie dropped Blend Tech would upload a YouTube video that at first seemed like just another review but then they remind you about the real question on everyone's mind will it blend and apparently a lot of stuff does when the iPad came out millions of people watched in awe as the

Blend Tech Total Blender reduced it to dust in glorious is slow motion it wasn't just with tech either Blend Tech Blended everything from golf balls to glow sticks to action figures often tying them to major events or viral Trends in one iconic episode they Blended a stormtrooper featured during the hype around a new Star Wars movie they didn't just create content randomly they stayed one step ahead of Trends and it helped them to sell millions of dollars worth of blenders internet culture is lightning fast but whether it was a product launch or a pop culture

event blend Tech's will it blend series captured that moment by proving that a well-time joke can turn even the most ordinary product into something pretty extraordinary and that's all fine and good but what about good oldfashioned memes right well there's nobody who does those better than Netflix rather than just promoting their shows through traditional ads Netflix transforms its content into cultural Moments by leaning heavily into meme culture they consistently Leverage mem worthy moments from shows like stranger things squid game and even older hits like Naros they pull out quirky character Expressions relatable quotes or dramatic

scenes and turn them into sharable posts that dominate social feeds these posts are actually ads for Netflix but on a regular Doom scrolling session you couldn't even tell they're just as entertaining as anything else you'd come across and that's why this strategy works like magic Netflix blurs that line between advertising and entertainment instead of pushing traditional promotions they embed their shows into internet culture making them feel like a natural part of everyday online conversation this approach it doesn't just promote their content it deepens the emotional connections with their audience fans don't just watch a show

they share it meme it and talk about it creating a ripple effect of Engagement that brings new viewers into the fold and at the end of the day Netflix is a cultural engine and memes are the fuel that keep it running but what does all of this mean for the future of business because look okay meme marketing is not a fad it's a reflection of how the internet has completely reshaped The Way businesses connect with their customers today some companies are even building their entire identities around humor and memes take liquid death for example their

products look like something in between a beer and a Monster energy drink but it's just a regular water with an extra code of rebellion humor and Edge their brand is equal parts absurd and Brilliant memes are a new language for businesses memes aren't just a shift in marketing no it's a new language that you have to understand and participate in not just to observe from the sidelines but the real beauty of meme marketing is that it's accessible you don't need a billion dooll budget or a team of experts to reach thousands sometimes millions of people

and that's the exciting part in today's digital age the tools to create connect and influence are already in your hands the question is how will you use them if you're ready to take control of your future the alux app is here to help you do just that with daily insights expert courses on personal growth finance and all the tools you need to unlock your full potential the alux app is your companion for turning your bold ideas into big wins and the best part is that inside you can actually see as you make progress towards your

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you'll never regret investing in it is your education and on that note Alexa we're going to wrap it up here for today but we'll see you back here next time until then take care my friend