How to Brand Yourself and Unique so that you can Stand Out

good morning beautiful people today we got a beautiful video about branding and how to utilize it to your potential so that you can get more views and grow your channel as quickly as possible branding is basically something that you can use to identify yourself so if there's a bunch of people that makes content on YouTube about like Fitness videos and you have something about you that makes you stand out that is contributing to your brand that is you that is your brand right where whe whether it be the way you look your personality you got

like red hair or you know things of that nature like it doesn't have to be something like crazy out of this world but if it is crazy and it works that's even better because then you stick out like a sore thumb and people know oh yeah that's Lord heck oh yeah that's this guy that's that girl you know what I'm saying and I'm going show you exactly what I did to kind of um that helped a lot with growing my Tik Tok account the one that I started last year and it got to 400k in

less than a year and this was when I was streaming a lot and I kind of purposely did it in a way where I knew like oh yeah we got some potential over here so let me switch over my screen the thing that I did differently amongst all of the other gaming creators and I'm not saying I'm the inventor of this thing or whatever right is if you guys play Call of Duty you guys know that you can only play the game with a PS5 controller Xbox controller or Mouse and keyboard right um there's ways

to play the game with other controllers but I was like hm what if I play Call of Duty with Nintendo switch controllers these little bad boys over here right and like within like the first few clips of me posting it on Tik Tok it blew up immediately right I sto throw it in the air just look at the clip that was not supposed to happen oh the tracking guys so basically like it's not normal to see someone playing Call of Duty with Nintendo switch controller so that kind of became my whole brand and it still

is so I kind of migrate to different games it doesn't matter what game that I play but I'm the joycon Nintendo Nintendo switch guy so when people would approach me in public they'd be like yo you that guy that be playing Call of Duty with the Nintendo switch controllers that is branding you see what I mean like your example of branding doesn't have to be that extrem but like that will give you the upper hand because it's like now people want to come to your stream or your content and watch your videos because you do

something that somebody else isn't doing you know what I'm saying so you kind of have that leverage you know what I mean and if you could read the comments you know what I'm saying um you can see that there's a lot of people that are just like baffled by this you know what I'm saying and that's why I labeled a caption the way that I did remember in your videos when you're doing Tik Tok IG YouTube shorts whatever always put a caption so it gives the the the user whoever scrolling past the video a second

to kind of give your video a chance and be like let me read this this caption and see what it's talking about and then it'll give you a little chance but if you just slap it on the screen nine times out of 10 they just going to score right past the video right but anyways it says when people think my gameplay is fake so the backstory behind this is I was streaming cuz you know stream on both Tik Tok live and twitch and the the the reason why I do that is because when you stream

on Tik Tok live it's kind of like you get a lot of viewers right because it's like a swipe app and if you could maintain their attention you could pivot them over to Twitch right and that's usually the goal for people they want to grow their twitch because they can that can turn into subs and then you could get reoccurring monthly Revenue right but anyways I was streaming on Twitch and Tik Tok at the same time and there was a lot of people like oh this gameplay is free recorded this is fake and then basically

I was like it's not fake and then I just recorded not recorded but I was just like throwing showing people like that it's not fake I threw the controller in the air as you can see in the first couple seconds of the video oh Lord like I stopped throw in the air you know what I'm saying and then I proceed with showing people how to play how I play you know what I'm saying O the tracking guys and it doesn't have to be nothing like of this world but that video itself like that was the

video that kind of established my brand you know what I'm saying and then you have other examples I was like hm how could I take it up a not so I bought another shotgun controller that is like bro why are you playing with that like what are you doing so I bought this controller turn my body I got to use the chair to turn my body you feel me pre-recorded gameplay it is not pre-recorded bro like what like what are you talking about bro this is pre-recorded how was it pre tell me how so anyways

I was just kind of getting more and more extreme with the ideas and that's what made my content different from all the other Call of Duty and all the other Gamers that was out there because now people will come to my live and be they would ask me like for example if I was playing uh any other game right even Madden for example I remember I bought Madden and I configured it for the switch controllers and I would have to throw actually throw my hand and then it will throw it um throw throw the throw

the football across the map if I can find that clip let me see if I can find it let me see Madden Lord hex Squad like I was just being very like I guess like I was having a lot of fun with the idea here we go here we go ready get y' [ __ ] together stupid pass anyway like now it's to the point where like they expect me to play any game with a Nintendo switch controller because I've established that brand and I don't mind being a Nintendo switch controller guy it's hard to

play the games like that but it it at the end of the day you want to grow a brand I'm not trying to be the best player in the world so when people come in my live and be like you suck I don't pay it too much M you know what I mean um I kind of just play into it sometimes sometimes I have bad days obviously um but for the most part that's my brand I'm known as the Nintendo switch controller player guy that plays any game when it comes to my gaming channel now

for the dance Channel I was always the guy that had a different color like locks different hairstyle and they just love my energy like how you guys love my energy in the comment sections in my YouTube videos as well you guys be like yo your energy is genuine it's awesome like it's a breath of fresh air right that is branding you know what I'm saying I'm not forcing it this is how I act most of the times maybe slightly a little bit more enhanced but in real life when I'm having a good time this is

exactly how I act you know what I'm saying and like that's all all a part of branding you got to give people a reason and like a way to basically isolate you from the masses you know what I'm saying and that's how you get those people like a kaai Sonata speed uh a Chris Brown you know what I'm saying a God dang Beyonce or Michael Jackson uh you know what I'm saying a shamik mo you know what I'm saying you just get those like Superstar status people not saying everybody's trying to be a superar a

lot of y'all are just trying to get um a business running and that's the same too right something called the Blue Ocean strategy right and that basically means that a of a sea like on the in the ocean right everything you you want to kind of find a way to make your product or your brand stick out from everything else it could be the slightest difference right like me playing with the Nintendo switch controller on a game that everyone plays uh on on on on a regular Xbox controller you know what I'm saying and they're

like oh wow this guy's playing with a Nintendo switch controller what the hell what's going on here they're going to give you that extra Grace to figure out what's happening and then they're going to be like oh wow he's actually funny too you know what I'm saying so that's that's a way to kind of reel them in you know what I'm saying get that hook get that get that that extra you know what I'm saying that's a hook in a sense your brand can be used as a hook and I I would always do that

you know what I'm saying and it it can really like if you can make that brand consistent that's how you get brand deals and people reaching out to like to you and being like Oh I want to pay you so and so like $3,000 for you to make a a post on your on your platforms on Instagram Tik Tok YouTube and this that you know what I'm saying that's how you start getting brand deals because you're a brand now you get what I mean and you're not just some random person person posting stuff on the

internet you actually have some kind of identity to you right that's why it's kind of hard for for faceless channels to get brand deals even though that's not their focus a faceless Channel usually they have like multiple one person runs multiple channels and they try to get the like money from each uh uh Whatchamacallit YouTube channel or Tik Tok page cuz you can do facelist on typically anything but that's like it's not an easy thing to do but it's not imposs I have a friend that literally does that um I've been thinking about doing it

too I ain't going to lie but um yeah you want to have a brand even with the facelist you can have a faceless brand as well um and I feel like that's one of the the the the the things that can really like shoot your success on YouTube or any um social media platform for that matter up really quickly like if you have something that really sticks out and you're like oh wow people you know people are going to just be like questioned by it or concern or raise a eyebrow to it I feel like

you should incorporate that in your brand right the the the same way if you have friends in real life that tell you like you you have a certain personality trait like you're really outgoing or like you're funny or things of that nature like and they're not lying about it cuz you could tell like people can just be lying just because they're your friend but if you have like a like a genuine funny like personality that can be utilized in so many ways you know what I'm saying and these are things you can learn as well

if you want to implement it in your personality you could do that but um there's a lot of people that are like you and that would relate to you and you should know that you know what I'm saying I feel like you could utilize that on YouTube because um YouTube is kind of moving in a space where people are looking for more like I guess real content now authentic content and I I I I attribute that to to why my videos as of lately have been doing so well because like they're not looking for like

the super crazy editing and things of that nature there's room for that still of course actually um I just don't want to like sound like I'm I'm like outting you guys or or doing something like that but yeah the reason why my content works is cuz from what I can see in the comments people are say I'm a breath of fresh air when it comes to like my talking head videos um they say I'm funny even though I don't I'm not trying to be funny I'm like for real like you know what I mean um

and it's just genuine you know what I'm saying so I don't force it I just come on the camera I say my peace and it comes off a certain way when when people receive it sorry about that notification that was probably somebody just subscribed but again I feel like if you have something to offer whether that be your personality um advice you know what I'm saying maybe you have your brand could also be that leverage that you have is the amount of expertise you have in a specific uh topic like say if you're really good

at tennis you can be that person that that you know what I'm saying gives tennis advice professional tennis advice or do tennis coaching there's people on YouTube that do that you know what I'm saying say if you got a like sculpted body and you just you got a 32 pack you know what I'm saying like you can teach people how to do that you know what I mean and and and do gym workouts because your body is your brand in a sense because you know what I'm saying it's as crazy as that sound but it

is if you're a fitness influencer the way you look is it will determine how well you people receive your your message cuz you can't be a fitness influencer and be out of shape it just doesn't work like that you know what I mean unless you're like on the older uh side of the spectrum that's fine but nine times out of 10 a fitness influencer has to represent what that word means you have to be fit you know I'm saying you got to be able to jump 40t into the air and come back and land without

breaking any bones you get what I'm saying all right so with that being said take some time to think about your brand um think about what you want people to you know what I mean know you as and think about the longevity of it as well like would you be okay with being known as this kind of person for this amount of time you know what I mean um and yeah that's that's really all it is for this video you know what I mean um if you need any examples of branding just look at my

page for example um look at any any any influencers page any influencer that has over 100,000 subscribers followers things of that n nature you can get some um Whatchamacallit some kind of idea from them if you're doing a fitness Niche look at their page look at Fitness influencers and see what they're doing copy them there's nothing wrong with copying right copy them if you're a gamer you could copy be right um you might not want to do the switch controller thing because I'm already doing it just going to look like a duplicate of me um

but hey to each his own you know what I mean I'm not blocking it and I want to sound like a person that's like hey don't do it because I'm doing it you know I mean go ahead I don't care um actually invite that