these are the nine strategies that transformed me from being truly terrified of rejection to closing deals with confidence I picked up some of these strategies by working with the top sales experts in the world and others I picked up the hard way which was going from making $55,000 a year to millions of dollars a year today through learning the art of selling so let's dive into the nine most effective sales strategies that can change the way you sell and change the way you live ladies the first strategy is for you it is time to flip
the script sales isn't gross it is impactful it's only gross if you don't actually believe in your product think about being a car salesperson you would feel really gross about being a car salesperson if you're selling cars to people who can't afford them of course you're going to feel bad about yourself and you're going to think that sales isn't for you but now think about yourself as if you are the car sales person for a Lamborghini dealership you're bought into the product you know that the product is premium you also know know that you are
not selling this product to somebody who can't afford it so the art of the sale is going to feel a lot more interesting it's going to feel fun because you know that you're selling product that you actually believe in this makes sales not gross because what you're now doing is solving that person's problem so get sold on the product and if you aren't currently sold on the product sell a different product don't work at a place where you do not actually believe to your core that the product helps people because when you believe that it
helps people changes everything think about it like you are truly helping somebody make a decision that gets them closer to achieving the life that they want my single favorite quote from Grant Cardone who is a master of all Masters at sales he says to the extent that you are sold you will sell but if you are not sold on the product it's why your sales numbers are going to be bad so whenever you're thinking that you're a bad salesperson that the product doesn't work just remember let that little trigger go off to the extent that
you are sold you will sell and then the reverse is true to the extent you aren't sold you won't sell so how do we get you sold on your offering so that then you can sell when you are bought into your product that is how you feel everyday selling it you're helping people make a good decision get closer to their dream outcome their ideal scene for themselves and you are the conduit to allow that to actually happen but in order to help someone else achieve the life that they want step two is you have to
get sold on you you can't sell others on your vision if you aren't sold on you first the first time realized that I wasn't sold on myself was when I was sitting in a conference room and somebody asked the question why would somebody buy from US versus our competition I didn't have a good answer because the reality was they should be buying from the competition because the competition Works harder the competition knows more about the customer's problem and does actually create a better solution but as soon as I realized that that was the problem and
that I wasn't sold on me and how I had helped solve that problem I just prioritized solving those problems and I took more responsibility so that I could actually be sold on the product but also be sold on myself see when you know that you're not putting your all into something you know that you've told yourself you want to wake up early you want to work out every day you want to eat right and you're not doing those things you're not showing up as your best self it's going to be really hard to get other
people to buy in on themselves and make investments in themselves because you know that you already let yourself off the hook but if you didn't let yourself off the hook in life if you actually held yourself to the highest standards that you have for yourself you would then hold other people to those standards as well so the biggest hack in sales outside of having a great product and believing in your product is actually getting sold on you well for me personally I had to get sold on working out every single day showing up as the
person that I wanted to be instead of the person that I was at the time I had to have a totally different vocabulary and learn words that I didn't know and didn't feel comfortable with and kind of felt like a little bit of imposter around because if I was able to hold myself to this new higher standard and get sold on myself I was no longer willing to accept no from other people because I wasn't accepting no for myself you have to know why you should be trusted and ultimately this comes down to trusting yourself
I know that when I wake up every morning I can trust me I can uphold my commitments I can follow through with people I can do the things that I say that I'm going to do because I am the person that I tell people I am so if you aren't sold on all of those pieces it's going to be very easy for you to see that your sales numbers are off the good news is you can start small and you can start today start by keeping promises to yourself you tell yourself that you're going to
get your butt in the gym at 5:30 tomorrow morning get your freaking butt in the gym you tell yourself that you are going to wake up at the first time your alarm goes off and you are not going to hit snooze don't hit the snooze button it is these little tiny choices that you make every single day that either build into your confidence that you can trust you or erode your confidence that you can trust you so start small once you're sold on you and your product strategy number three is to start offering Solutions everybody
on this planet has a problem do they want to be more beautiful do they want to look younger do they want to come across as more classy more elevated whatever it is that they have a problem around there are solutions on this planet so when you think about your role in sales it is as simple as you just asking what their problem is and understanding their problem and truly providing the right solution for their sted problem so I like to think about this when it comes to somebody who wants to buy a car well what
is the problem that they're solving you see before I bought my first car when I was 20 years old I had my grandma's hand me down and my grandma's hand me- down was a gorgeous 1993 Buick Century it was silver it was like a couch in the back it's very fluffy and rode like a Grandma's car it's honestly today why still drive like I'm a grandma because I drove on a Grandma's car for the first four years of me being able to drive I would show show up to my job making $8.32 an hour with
all of these cars in the parking lot that were so nice and so beautiful and knew they were made within the last decade and then there was me who had my Buick Century and I was so embarrassed by it so when I did get the chance to buy this car the salesperson understood the pain point I was trying to solve it wasn't just because I wanted a car for the purpose of getting to and from work or to and from my friend's house was because I wanted to no longer feel embarrassed but at least I
wasn't showing up being mortified by the car that I was driving so I'm so thankful that the person who sold me my first car they did their job they ask me all of the relevant questions so that I could properly figure out what car was in my budget what car would no longer make me feel the way that I felt and I was so proud I showed up different every day to work cruising around in my little three Series BMW I was honestly through the moon so think about this when you're selling somebody they have
a problem it might not be that they want a car maybe they want to lose weight they feel really insecure in their body they don't like the way that they show up to their work every single day they don't like the way that they show up to their significant other every single night they feel just a lot of Shame you're solving that problem that pain point and you can only get there by asking really great questions ask yourself what the customer needs and then think about how your solution can make their life better easier and
more fulfilling the fourth strategy bust a common myth you see you don't have to be aggressive to be good at sales you actually just have to be authentic one of my beliefs around sales is that the customer's money is in better hands with me than it is with them this has gotten me over having difficult conversations where I'm fact finding with customers and I hear their pain to be able to move them through that process so that they can get the results on The Other Side by making an investment see if they don't make the
investment they're not going to get the change and I know that I can help them I actually believe in my product and I believe in me so their money is better off in my hands because I have success stories I have things that I can point them to to say if you do this this is what's going to happen for you inside your business and because of that confidence I'm able to go through a sales cycle with somebody and really move them through all of the fears all of their self-loving beliefs because I am sold
on my product and then I don't have to be aggressive in the process I'm just working them through the steps so they can actually get their desired results and see this is why women are better at sales because you can solve these problems with empathy while also holding them accountable I put myself in my client shoes I don't need to be aggressive when I just ask myself this question has anyone truly held this person accountable to their goals most of the time I can answer that wholeheartedly and say no no one has ever cared about
this person enough so they're going to make this investment and in exchange I'm going to care about them I'm going to get them the results that they're looking for and it has the opportunity to entirely change that person's life so there's no need to be aggressive around here we just listen we back a great product we get sold on ourselves and we help people solve their problems next is the fit strategy which is all about rejection and how hearing no makes you feel but here's the deal this is a question I ask myself are they
actually telling me no or are they just telling me that there is something that they don't yet know about how my product my service is the answer to their problem and it's my job to build this bridge for them so that I can help them see what they don't currently know so that they move forward if the prospect says no don't take it personally it just means that you haven't fully made known the value of your offer what does the buyer not know instead of you just talking about the value what about a full demonstration
if you're selling skincare and you show me how you can put the under ey patches on and all of a sudden the little wrinkles underneath my eyes just they vanish I'm going to get sold very differently then if you just tell me that it's going to reduce my under eye wrinkles there's different things that you can do in the sales process to get the client to actually know more about your product that is on you as a salesperson but luckily as a badass woman in business it's really easy for us to think about different ways
that we can show people what the successful end product actually looks like my theory on why women hate rejection is we are normally chased it's something very biological something that is very normal and so it's actually abnormal for a woman to accept rejection because we're so used to just being pursued that's how we were made well if you can get over this and I believe you can you will be lethal in a sales environment because a woman who is smart and confident and can take rejection and keep showing up deadly you are a freaking gangster
and just by you learning this skill set alone you will make so much money in your career because so few are willing to go through that little tiny period of discomfort through the rejection phase to actually get what they want which is on the other side the cool thing about sales is it's actually not personal it's something that is not you so you are not being rejected the product is being rejected so how do you make the product more appealing to the person that you were trying to sell it to and take yourself and your
ego and all of your fears and worries about rejection and just remove it from the equation because the good news it's not about you next up strategy 6 is realizing that everything that you want in life is on the other side of a yes my favorite gr Cardone book called sell or be sold you are either be being sold by somebody else's ideas what their concept of what your life should look like or you were selling them on where we're going to dinner tonight where you live do you live close to your family every single
thing in life is a sale so are you selling or are you being sold I realized that for much of my life I was just being sold 7 years ago I realized I was a victim in my own life I was being constantly sold on what my significant other wanted to do what my parents wanted me to become who I thought I should be and never really looked at myself to say what do I want where do I want to go and in this process of listening to other people and getting angry that I wasn't
where I wanted to be I realized that because I wasn't sold on me and I didn't know where I was going it was very unlikely that I was ever going to get there but that first sale started with me so when you think about your customer are you sold on where they're going see I think one of the greatest gifts that any salesperson can have is them believing that their customers's whole life can change through working with them the way that they view themselves the way that they walk into rooms can actually be impacted by
the product or the service that you're selling to them just remember that when you are the one selling you're getting somebody to a destination that they might not believe is possible for them to go it is your job as the salesperson to get them over all of the potential roadblocks all the potential traffic delays all of the accidents that could happen along the way from getting to where they're at to where they want to go you are that bridge you are that person saying you've got this I will be your GPS I will help you
we can overcome this this is important to learn because you are in the driver's seat if you really want to be a great salesperson you have to take on that responsibility of being in the driver's seat and having more confidence in where your client can go than they might have in themselves strategy 7 is something you have definitely heard your parents say over and over again which is practice practice practice practice practice and just keep practicing I remember when I first tackled this idea of sales and I use this tool called Cardon University C University
provides 15minute sales trainings where you can learn how to ideally overcome objections and get the deal done back when I wanted to learn the sales game I started training every single day I would watch 15 minutes every day on some training topic whether it was learning how to greet somebody how to fact find and really understand what their motive was how to ask really great questions in order to overcome objections to close the deal see I needed Tools in every single one of those areas so I set up the discipline to train every single day
7 days a week for at least 15 minutes and this training allowed me to go into every conversation ahead of time thinking how am I going to sell in this conversation it could have been the most mundane conversation maybe it's with my husband and he and I are deciding where to go to eat I would decide ahead of time I want to go to the F place I feel like Vietnamese food I do not want to negotiate so I would start the conversation knowing that I had this intention to go to F eat some great
yummy soup and when I would go to have the conversation with him I set my intention we're going to go get F and when he's like no I don't want soup every night I would practice the overcoming of the objection so it got me in this habit of every single day practicing what I was learning so that I could actually improve on what I was trying to get better at you have to practice if you want to be great at sales and here's the deal you do not want to practice on your customers ideally you
are practicing with with your friends with your co-workers with your family with your children with your spouse you can do so much in such a short period of time to get really great at sales if you just commit to practicing every single day and using the tiniest little opportunities as your shot to say this is what I want out of this conversation this is where I'm going to drive this conversation to I'm going to handle this objection in this way I might even give the other person an objection to give me so then I can
practice handling the objection and you start to create a game out of everything that happens in your life that brings us to the eighth strategy which is to know when to stop selling you see too much talk can absolutely unsell your customer have you ever been to your favorite restaurant you show up there you're excited to order your favorite appetizer for me that' probably be meatballs and then the next dish is going to be your favorite pasta but you know that instead of having the normal pasta they have the special pasta on the side that
you can request and then for dessert you've just been salivating all day thinking about your favorite dessert that you're going to order your favorite restaurants and when you sit down at your favorite restaurants the waiter comes over and the waiter is nice friendly maybe a little bit new and the waiter proceeds to tell you about the specials and Orient you to the menu for five minutes this is an example of overselling I was already sold on every single thing prior to even showing up I was even going to add in a cocktail just to have
an extra little spice to my evening but now my mood is ruined because I've just had to listen to Somebody try to tell me all these things that I already know when my mind was already made up this is one of the most important questions that you can ask in any sale and ideally you do it as quickly as possible because you do not want to oversell somebody the question is have you heard enough to make a decision it will Amaze you how quickly you were able to move through deals because you asked the simple
question and I take zero credit from this because Grant Cardone himself taught me this I will never forget the very first time that I was in a sales situation with Grant it was 30 seconds into this presentation and it was supposed to be an hourong presentation and he Slams on the table without the other person knowing cuz it was a virtual call and he said M it mute it and so one person's still making the presentation I mute it and we're like smiling and he says ask them have you heard enough to make a decision
and I look at him and I'm like you just just HED no he's like ask them so we unmuted the call and we said so have you heard enough to make a decision and the person said no and we continued on with the presentation 45 seconds later he hits it again and he says ask so he asks so have you heard enough to make a decision and the person said yeah I'd like to move forward and I was shocked because it worked the person didn't want to hear all the things a lot of the time
you don't want to know all the information when you're buying something so ask the question have you heard enough to make a decision and your conversions on your sales will go up and you'll think it's magic but it wasn't it was just Grand Cardon people have to know what they want right away so don't ignore the signs number nine is our final strategy to mastering the art of selling which is accepting your failure you can completely mess up then recover and still get the deal I cannot tell you how many deals I have blown I've
messed up the person's name I've been so nervous that I didn't do the demo correctly I fumbled around and showed how nervous I was and never even asked for the cloth because I was just so embarrassed and guess what if you can hold this one piece of data to be true it will change your life when it comes to your confidence in the sales process no one thing blows a deal you can mess up you can make mistakes it is okay and you can still actually get the sale you could even be too aggressive with
somebody and put a little bit too much pressure on them I know we're not super aggressive but sometimes you can be like you just have to do this you have to do it today cuz it's going to help you maybe it was a mistake but the mistake doesn't have to Define that that relationship doesn't ultimately do business with you so hold this to be true that no one thing blows a deal and then you're going to be able to walk into these conversations with your shoulders back knowing I can be a human being I can
make a mistake and even if I make a mistake it doesn't have to blow the deal because I can still get the job done think back to a time when you've been in a department store you were trying on a pair of shoes maybe it was a shirt and you really liked it but you didn't like it enough to move forward at that moment and then the salesperson maybe put a little pressure on you and wanted you to buy and you got frustrated you left you didn't want to buy it any longer you moved away
the next day an event comes up where you need those shoes to match the dress so what do you do you go back and you buy it because the fact that that person might have been a little bit too pushy or said something that potentially even offended you isn't the thing that stops you people change their minds constantly you are not the same person that you were yesterday you're not the same person that you were an hour ago honestly you aren't even the same person as you were when you started this video so don't think
that your customer is the same person because they have new considerations they have new opportunities no one thing blows a deal and never overthink your mistakes these are the nine strategies you need to start mastering sales and if you love this video check out my next video on brutally honest business advice for women
