what is up you guys welcome or welcome back to my channel my name is marguerita and today we're going to talk about four things that you absolutely need to know in order to succeed with drop shipping if you're new here i started drop shipping in 2018 and in the past one month my business has generated two million dollars in revenue i am definitely a reliable source of information when it comes to marketing drop shipping and e-commerce i have absolutely nothing to sell you i just like creating these videos to give people reliable and up-to-date information
on what's going on drop shipping marketing and e-commerce space so if you're hungry to learn then definitely keep on watching the four topics we're going to talk about today are custom content custom packaging giving your product the actual brand name and omni channel marketing which are four things that you absolutely need especially today okay so now let's start with the most asked question literally ever do you need custom packaging to start a brand a drop shipping start absolutely not i actually did not have branded packaging until i sold over 8 000 pieces of my current
product so it's definitely not something that you need to worry about first the main goal is to make profit and to reinvest the profit so if you're starting at a low budget like me just focus on selling the product and learning really good marketing tactics whenever you have the profit and you have a better relationship with your supplier you can move forward with the custom packaging process but at first just focus on having really good marketing and making profit get started before it's perfect i know a lot of us get stuck on like no i
can't launch until it's perfect i can't launch until i have this i can't launch until i have that just launch literally just launch and you're gonna see how great it's gonna be once you just start learning that's the thing you're not gonna know all of the things until you actually go in there and start learning i am working right now on influencer marketing i didn't know anything about influencer marketing last year or whenever i launched my first influencer marketing campaign every time i launch a campaign i learned something from it so you just launching your
store and starting to brand a product you're just gonna start learning so much along the way so just start before it's perfect and you're gonna see amazing results okay so now let's say you have started your branding drop shipping store and now you've made profit and you're ready to reinvest your profit and start getting branded packaging so this is what you're gonna do the first thing is you're gonna message your supplier and ask them how much is it to add your own branding to the packaging of the box this may add a couple dollars to
your cogs or your cost of goods sold but your brand value is going to go up so much really just envision your customers opening up your product with your packaging on it and posting it on take talk and on their stories and all that stuff it's going to be super exciting so although you're going to see that initial increase in cost remember that the brand value is going to skyrocket once your supplier tells you how much it's going to cost you have to ask them for the dimensions of your box so they're going to give
you the length width height depth all of that information that you need and that's the information that you're going to give your designer moving forward but just make sure that you have the dimensions before you start now you're going to start looking for inspo look around at brands in your niche and see what their packaging looks like what their logo looks like what their colors look like and just start getting branding inspiration from several different brands okay and then this part you're gonna have to get a little bit creative but it's going to come together
trust me you're going to go into canva and you're going to create a mock-up of each side of your box packaging so you're going to create a mock-up for what the front looks like what the back looks like what the sides look like and you're going to start putting together things that you saw from other brands that you really like for example maybe in one brand packaging you like that they have a whole bunch of customer reviews on an entire site of their packaging and you want to include that on your packaging or they have
pictures of customers using the product things like that so that's something that you can start getting what we did for our packaging that i like a lot is that we got our most viral tick tock videos and we put all the viral tick tock videos with like the amount of likes that it got all on one side of our packaging so whenever our customers get their packages they see that we are promoting on tick tock like if you want to post your content and tag us go ahead and we tend to go viral and it
shows it right on the packaging so it's kind of enticing for them to go and post about it okay so this is what a sample mock-up that i made looks like we got our product picture is going to be some of the benefits from our product our logo our tick tock instagram website this is what one side looks like just with our brand logo the other side has the variants and the back we'll have instructions on how to use the product and detailed shots of our product you are going to send something very similar to
this to a designer on fiverr and they're gonna make your vision come to life you're gonna let them know my brand colors are for example black white pink and purple please make the packaging look like that and on top of that send them the inspo that you got this your mock-up is just going to give them an idea of what you're thinking so that they can get close to your vision at least and it's going to make sure you guys are kind of on the same page plus all the info you're going to send them
you're going to give them as much direction as you possibly can so that they don't have to do a lot of the thinking because you already have kind of a clear vision of what you want your packaging to look like after you receive your finished product from the freelancer on fiverr make sure that they send you an ai file of the new design and that is the ai file that you're gonna send over to your supplier so be like this is the ai file of the content that i want on the outside of the box
can you please print one out and send me a video or pictures of the sample or they can even ship it to you if you want but the process moves along a bit faster if they just send you pictures and videos of what the final packaging looks like one time we're changing up the packaging of our box and our supplier sent us a picture and the entire thing was backwards like it was a handle and like the pictures and the text and everything was backwards we were like hey is it okay if you guys flip
the picture over for it to be right side up so definitely ask for samples before you get a mass production done all right now let's talk about custom content because custom content is really one of the things that took us from six to seven figures and i'm going to show you exactly how we did it at first we did not have a lot of budget and what we were doing is that we were finding products that were already selling on social media and then we were trying to run it up and go viral with the
same exact content that the other business posted so it wasn't new content it wasn't following new trends it didn't have any trendy sounds it was just recycled from what they did and we thought we were like why isn't this product selling for us and it's selling for them because we were using recycled marketing ideas and tactics and to really succeed specifically in tech talk you need to be original and you have to have really good content so that's when we decided we are gonna start making our own content we're gonna ask our friends family our
followers on instagram like we need people to model our product and that is the content that we're gonna start using for our ads the first thing i did is that i ordered the product and had it in hand and i started asking my neighbors my friends my family i was like hey can i please record you using my products just a couple clips a couple seconds like i'll take you out to eat this and that like whatever like can i just please or take a video of you using my product family and friends of course
they were so down for it things like that so i started recording more and more people i was going around town i posted on my social media i was like i will meet up with you for 25 to 50 dollars if you record these clips for me so in my notes i would have trending sounds trends that were like really popping off right now and how i could incorporate them with my product and i would have random people from my city or my friends use these trends and like join in on the tick tock sound
but with my product and that's kind of what really started getting the ball flowing on our tick tock accounts so that started working really well for us our content started blowing up and we were pretty much doing kind of better than the competitor that we found the product from so it's pretty cool it was time to take it to the next level so we found the creator marketplace and if you don't know what that is it is a website where thousands and thousands and thousands of creators from tick tock sign up so that they're on
this database where brands can go in and ask them to do paid or gifted partnerships so we started exploring a little bit with the tick tock creator marketplace and it is literally life changing let me show you guys how it works what is up you guys welcome to the tiktok creator marketplace let me tell you this website is a game changer it really changed the way that i personally started working with influencers so i know that you're gonna find this website super super helpful if you're trying to break into the influencer marketing space so let's
get started right here just click on creator search perfect and now this is all the different creators that they're trying to show us right here we can put that we're only going to work with people whose main audience is the in the united states of america because we only sell in the united states we can sort them by followers average views engagement rate you can even sort them by interest which is my absolute favorite filter that they have here because if you know you're selling a baby product you know that you want influencers who are
in the family niche to promote your baby product things like that this is an absolute game changer right here if you're selling a women's product right here we want our audience to be female we have the age that they are things like that and once you apply it it's going to show you all the different influencers who are in that niche that you want and you can start vetting out which ones would be a good fit for your brand next you would simply just click this button here and add them to a short list so
whenever you create new influencer campaigns you can just add the influencers that you already vetted out into a campaign a lot of the influencers do gift exchange for promoting your product and some will ask you for payment you're just going to have to pick and choose what you decide to do we do both um some influencers are always happy to receive free product and we're happy to work with them so for example these who negotiate a price they will most likely accept free product exchange and some people will tell you straight up like i'm doing
a hundred fifty dollars for a post but if the engagement rate is good and if her audience is a perfect fit for your brand then it could be a really good investment especially if she does really well you can put her on a monthly contract of her creating consistent videos for you but we'll talk about that in another video i just wanted you to see the potential there is with tick tock creator marketplace we've been using this for a couple months now and we have so many influencers that work with us now on a consistent
basis this has really changed the game for us and it's a really good way to just step into influencer marketing um i really recommend that you guys start playing around with this and i'll come out with um maybe a youtube video tutorial on how i've been using it and how i've been able to scale with this but definitely start playing around with this you guys it's really really bad all right now let's talk about giving your product an actual name creating an actual brand name for your products is going to set you apart completely from
the competitors because as you market your product by its name that you made for it it is becoming separated from other people who are selling the same product everybody can sell the same exact product but if you're marketing your product with a special specific brand name for it nobody can sell that product because that is your branded product so for example glamnetic lashes the magnetic lashes that you put on they are in ulta all this stuff when that brand came out everyone was selling magnetic lashes it was one of the hottest drop shipping products out
and they went and created a super catchy trendy name for it glamnetic and they started marketing glamnetic laminated clamnetic everybody knew glamnetic lashes versus people who were also selling the product it was trending it was doing good they just called it magnetic lashes anybody can sell magnetic lashes and whenever you're promoting your magnetic lashes anybody can go first of all and steal your product you are not promoting any specific brand you're just you are just advertising magnetic lashes so anybody can go on google magnetic lashes and all these brands of magnetic lashes are going to
come up but if you're consistently engraving it in people's head laminated glamorettic glam netting people are going to go on google and type in your brand name glamnetic automatic for magnetic lashes you're going to start creating those connections when someone says your product name they're going to know exactly what you're talking about another example is soul set versus the sunset lamp anybody can sell a sunset lamp i know thousands of people who have sold a sunset lamp but only one soul set that is them they are the ones that branded it and they were the
ones that got verified on take talk and they're the ones who really blew up because they're if you are promoting a sunset lamp you can type sunset lamp into google and all these different sunset lamps are going to come up but if you're engraving soul set into people's head they're going to search up soul set and you are going to come up giving your product a special name gives it its own identity and that's what really sets it apart from it other people selling the same exact product for example you can call it shapewear or
you can call it skins anybody can sell shapewear but you are building a brand you know your brand needs its name your brand can't be shapewear because that's just the product description your brand needs a skim's name so for example someone just released their winning product and it was a bluetooth headband but they don't call it a bluetooth headband they call it the sleep band it is a trendier catcher name that people are actually going to stick to lastly the most important part of having a special brand name for your product is the ability to
trademark the name i have the best story you guys our products went viral on tick tock multiple times and then everybody on amazon thought that they were going to start selling the same product with our name immediately we took down hundreds of people on amazon using our brand name because we trademarked it they were using our hype our clout to sell the same product absolutely not because we made sure that we had the best name for the product and that we trademarked it it was our brand and it was getting searched up so much on
google that other people were like oh let's start using this name nope because we trademarked it and it was our brand name and that's going to give you so much control over your share of the market all right lastly let's talk about omni channel and it's actually one of the most important parts so definitely pay attention having an omni channel presence basically means that you're on several different media channels tik tok instagram snapchat pinterest youtube google that is being omni channel and i know it sounds a little bit overwhelming but hold on it's really not
as hard as you think hear me out this is how we've made it work we create content for tick tock and the cool thing about tick tock is that you can create content there and since all the other social media platforms are trying to be tick-tock you can take that content and put it on all the different media channels you can post it on instagram reels facebook reels youtube shorts pinterest idea pins and even snapchat you can literally take that one piece of content that you posted on tiktok and share it on all these different
platforms so now that one piece of content has 10x it's reach it's really really important and it's actually not as hard as it may sound okay so pretty much what you're going to do is you're going to post a video on tick tock and download it with the website called snaptic.app and it's going to download it without the watermark and it's going to download it in hd so it's going to be super super high quality which is really important whenever you're going to put it on all the other platforms if you're going to instagram reels
facebook reels pinterest idea pins and on youtube shorts what i personally recommend is that you have your va virtual assistant do it if you already have one do it one time show them how it's done and they're gonna be able to follow it pretty straight through because it's pretty tedious like you're gonna do the same thing over and over again so if you just share a video with them of how you did it they're gonna be able to do it no problem if you don't have a virtual assistant yet and it's just you just take
a couple minutes at the end of the day and just post it on all the platforms because it's really gonna 10x your reach and that one video that you made one time is going to get literally so many more views than it would have if you would have just left it alone on tick tock the video would have died on tick tock where it could be growing on all the different platforms super important sometimes it's really cool because since the other platforms are trying to be like tiktok some of the videos might even get more
views on instagram and facebook reels than it did on tiktok because it got caught in the algorithm probably faster it's easier to get caught in the algorithm and they're going to get pushed out way more than on tick tock so make sure that you're just stretching those pieces of content as long as possible it's going to really make a difference in your business and you're going to notice also for google if you're trying to get into google what we did is that we hired someone on upwork to get our store set up with google merchants
set up get some ads going someone who had a really good experience and now we just monitor it they handle the whole setup portion and now we just make sure like that the cost per purchase is good and that it's doing well and if anything needs to be turned off which it doesn't usually happen then we turn it off but since people are in there looking for our brand name they already have the intent to buy so that's how we actually got google figured out so if you're not really like super intense and some things
like that and you just want to get it done definitely go to a brick and hire someone who has experience with google and i'm sure they're going to be more than happy to do it all right you guys this is the end of the video thank you so much for watching don't forget to like subscribe and follow me on instagram margarita and i will catch you guys here next time
