so you have decided that you want to start an online business this year and the model that you landed on was the content agency or creative agency model well you're in the right place because I've built multiple six-figure content agencies in the past and I've also helped well over a dozen people at this point do the same thing as well in this video I'm going to show you step by step how you can start a successful content agency with just $100 to your name now this video is still going to apply to you if you
have way more money to invest and you are going to be able to just accelerate some of the parts of this process so without any further Ado let's jump into step number one so step number one is choosing your service that you are going to be selling now within this umbrella of creative agencies and content agencies there's a bunch of different type of creative services or content services that you could be offering you could sell short form content you could sell long form content you could even sell creating ad create for e-commerce Brands and you
could also add some other elements as well that are more marketing related to a Content service to create like a hybrid of the two I recommend choosing a service to sell that other people are actually actively getting results with meaning there should be at least a handful of agencies out there that you can find who are making at least $50 to $100,000 every single month selling that exact same service and the reason why for that is because that shows that that there is actually a service Market fit with that thing because if you were to
come up with a brand new service for a brand new group of people who you are not even sure that they will actually need that service your likelihood of success is much lower than if you go into something that is kind of proven to work now I'm not saying to copy someone one to one but don't try to reinvent the whe either another thing that I would recommend you when it comes to choosing your service is to try to choose one that can be positioned as an Roi or return on investment offer what I mean
by that is that you should try to tie your service to the result that the business owners are looking for which at the end of the day is pretty much always going to be getting more clients customers or sales so for example in my opinion a pretty bad offer to S right now would be I will help you make short form videos because that is something that basically anybody can do at this point so you don't have a lot of Leverage in your offer and also there will always be someone who can undercut you in
terms of pricing but if we just add a few extra elements to it and we position it differently in an Roi way then it could sound something like this we will help you generate more attention through Instagram using short form content and we'll direct that attention to a landing page and also your Instagram DMS where we are going to play Setters to set up appointments for you and get qualified prospects into your sales calendar every single week now we are basically selling the same thing we are selling Maybe video ideas a bit of scripting the
actual editing posting it for them so getting them attention with short form content but we just added helping them create a landing page as well and on top of that you know hire a Setter who is going to call up the leads who opt in on the landing page and also message people in Instagram DMS to set up appointments for them and now our service is way more valuable because instead of you just making them the edits you're actually getting them sales opportunities into their calendar which could be worth thousands and thousands of dollars for
them so I want you to start think about it this way where are actually helping them get a direct result that they want from your service in terms of choosing a niche I'm a big believer that niches don't saturate but offers do so if there is a niche that has problems then there is money to be made there the key thing is to not just try to offer exactly the same one to one with the same pitch that everybody else is doing because that can get saturated right a certain offer a certain way of positioning
an offer it can get saturated and hard to sell but if you just find little ways to position yourself from a different angle or be more unique with your offer by uh slightly tweaking something then as long again as you can solve a certain nich's problem there is money to be made there and saturation is actually kind of a good thing in some sense because again it's proof of concept that there is money to be made and when it comes to the competition thing right you need to think about this the people who are afraid
of competition are those who are not willing to innovate or who are comfortable and they are not willing to go above and beyond for the success of their client the market is big enough for everybody who can actually solve a problem properly so if you can make the best short fir content there will be still place for you and there will be still clients for you who will want to work with you even if there's a lot of competition let's say you have 5,000 people competing against you okay you need to realize that probably 90%
of them never had more than one to three clients so they are newbies as well so now the actual people you are properly competing against is like 500 people maybe 20% of those actually have good service delivery good systems and processes so then now you have like 100 serious competitors but think about it there's actually tens of thousands of potential prospects and now you are down to only 100 other competitors so even though it might seem like everybody is competing with you a lot of them are not serious and they don't have the experience either
so it really comes down to who wants it the most and also don't forget that you only need a tiny Slither of the market to make let's say 6 to 10K a month right let's say you charge 2,000 per month for your services that's literally only three to five clients in any given month I do recommend you to Niche down and just choose one group of people that you are going to help because it will make your job a lot easier because you can just focus in on their problems specifically and make also like the
the language so to say of your website or your messaging very specific to that Target Avatar are in terms of what Niche you should get into I like to look at these questions number one what are you interested in number two what is a niche that you are going to stick with for long enough to actually develop deep expertise in which takes 2 to 3 years at least number three does the niche actually need this service that you are selling number four do the nich's customers need what the niche is selling to them so is
it a sustainable market number five is the niche growing or is it shrinking for example the new newspaper industry has been shrinking every year for the last 10 years whereas media and social media has just been growing year on year and number six is this Niche made out of completely just broke people or are there actually successful business owners there as well who make money and who can afford High ticket service now the third step is going to be setting up your landing page and your website so in terms of the software to use for
this you can use literally whatever you want but if you are on a budget then car is a great option for you because they even have a free version or you can get a $9 per year subscription I would also recommend you to purchase a custom domain which you are going to be able to connect to your landing page which will make you just look a lot more professional and you can also get a simple logo with even an AI logo generator now I've made an entire video about how to structure and build out your
landing page step by step so I'm going to leave that video in the description but basically some of the key things that you should have in there are number one a sales video on top of the page where you tell people who you are what you do how you can help them and you ask them at the end to book a call with you you should also showcase any previous results you got for people or showcase any testimonials that you have on your page explain your service in a visual way maybe with like a certain
type of graph showcase some of the key selling points of your service and what are the main pain points that it solves for your Niche and you should also integrate a calendar onto your website so that people can directly book a call with you on there I recommend using calendly for the integrated calendar which you can get started with for free but also the paid version is not that much it's around $10 to get started with now step four is fulfilling the service and finding contractors I'm not going to go too deep into this as
we have also made a video about this previously on my channel but in general you want to obviously look for people who are not only a good fit in terms of their skill sets but also on a cultural level right so people who are willing to work hard who have a long-term vision and aren't necessarily just in it for a quick buck and who want to grow with you together in terms of where to find people who you can Outsource the services to or contractors you can also call them one is upwork right you can
find a lot of very amazing and talented people on upwork you can also use different communities like editing communities to find these people so for example School Discord Reddit and Facebook community are also a good place to look you are going to have to filter through a lot of people but there will be some hidden gems here and there and also Twitter is another great place to find very talented editors now it's important that you don't just hire the first person that you talk to at the price that he pitches you or she pitches you
what you want to do is you want to actually talk to 10 to even 50 potential candidates and then find out which ones have the best pricing for the best quality and also you know which ones are the most reliable and you should even ask potentially for some You Know sample videos that they've made before and you know you want to get kind of feel out how's their communication how's their style and then before you would actually you know take someone on for your future projects I would even recommend you to do maybe a 30
minute you know video call with them and just have a conversation get to know them a bit more you can tell a lot more about a person after you've talked to them for a bit and got to know them a bit better you know if something feels off or whatever then you can kind of hopefully avoid hiring the wrong person now once you have find people to Outsource the service to step five is to actually land meetings so you can then eventually close your first client there are two main options I recommend people to get
started with number one is email Outreach it is something that a lot of people say is dead and that it doesn't work but our students in my community C creatives are getting results with email every single week and closing clients left and right it's just just about making sure that you do it properly and uh that you have a really good you know flow sequence so in terms of the software to use for email Outreach you don't just want to use your Gmail account and then send out hundreds of emails from that the chances of
you actually Landing in their inbox and not in spam is going to be very very thin uh so you need to educate yourself more about email Outreach if you want to actually see results with it ideally use a service like instantly which you can get started with for about 37 a month uh and not sponsored by them it's just the software that we use you want to make sure that you have multiple domains that you are sending the emails from that they are warmed up so everything is set up properly and uh you have you
know your follow-up sequences and uh all of that is done for you so that's one you know route that you can go down which is the cold email route where you are going to be getting someone to scrape leads for you or you will do it yourself or you buy a list and you feed it into a software like instantly and you just do a lot of volume and eventually here and there you will have someone who's actually interested in what you have to sell and you can book meetings from that so that's one route
you can go or you can also go down the Instagram Twitter or Facebook route where you are kind of selling it through social media you can also you know go and uh message people into the DMS or uh just also start creating content and um have people come to you the reason why I recommend people to start with outbound Outreach right where you actually message people so do cold cold messages at first is because it's a lot more controllable than you putting out content and hoping that somebody will book a call with you I'm not
saying that that's not worth doing I would definitely encourage you to start building your brand as well from the beginning and put out content on YouTube Instagram and Twitter but at the same time you don't want to just rely on that but I do recommend it because I found that if somebody has a great brand on YouTube and they're putting up valuable videos there and also on Instagram then even their cold emails for example are going to perform better because the the Potential Prospect who sees it can actually look into you right and see that
you are a real person who's actually providing value in the form of videos and they can get more familiar with you now in terms of you know getting started with IG or LinkedIn or Facebook or any of these a couple things to look out for is to number one optimize your profile so make sure that you know it looks kind of professional and make sure that people who land on your profile have a way to book a call with you or go to your landing page and also make sure that your bio clearly states who
you are helping and you know what problem can you actually solve for people your offer should be very very easy to understand when it comes to getting meetings and cold Outreach of any sort and even content to be honest volume is key and consistency is key you cannot really just send out 10 emails and expect clients to land in your lab for example most of our students they do anywhere from at least at least 1,000 to 3,000 cold emails every single month right and that's going to allow you to land multiple meetings every single week
that are actually qualified and help you get clients also tracking your numbers is super important we have a whole tracking sheet instead of our community where we track some of the key numbers in the whole sales process and Outreach process and we have different kpis that we need to hit and that actually allows us you know to reverse engineer where's the problem in the whole system and then we can just focus in on that and solve that specific thing so make sure to track your numbers and know your numbers right know what your open rates
are know what your response rate is know what your booking rate is know what your show up rate is your close rate all of these things you should be tracking step number six once you are actually getting people on sales goals is to close them I'm going to quickly walk you through the simple process that we use to close clients on a day-to-day basis the key thing that should be at the Forefront of your mind when it comes to sales goals is that your job is to number one Define where they are so what is
their current situation with their YouTube channel Instagram Channel business whatever it is that you are actually selling them right that's relevant to them where are they right now then figure out where they want to be so what is their desired outcome that they would would like to be in and then after that what you want to do is you want to very clearly highlight the gap between their current situation mean meaning where they are right now let's say with their YouTube channel and then where they would like to be let's say getting you know 100,000
subscribers and making $100,000 every single month from their Channel and then you want to highlight the fact that okay this is where you are this is where you want to be obviously you have tried this and that in the past didn't get you there and then if your service is actually you know a good fit for them then that should be the thing that Bridges the gap between their current version of reality where they are and their desired version of reality which is where they want to be and you need to remember that good salesmen
they sell Futures and they sell Futures that the prospect wants more than what is the current reality so that's the the mindset I recommend you to go into sales goals is like figure out where they are where they want to be highlight the Gap and then kind of like pitch Your Service as the uh bridge between those two places I also like to break down the sales goals into six simple stages so stage number one which should take up around half of the call is the questioning phase so this is where you get to really
understand the prospect what kind of business they run how long they've been doing what they are doing you know what are their biggest struggles at the moment what have they tried in the past to solve it basically anything that would be relevant to you understanding their problems and their current struggles better if your service can help them solve those pain points and is actually a good fit for them then the second stage is going to be pitching your offer now this shouldn't actually be this super long process it can be done in just a few
minutes and it should be concise and easy to understand for the Prospect and then you also State your price at the end of the pitch after that stage three is going to be answering any potential questions that come up so if the prospect has some specific questions regarding how a certain part of the service works or how the payment would work or whatever the case is you can go ahead and answer those questions you might also have some objections come up at that point which then you want to handle right so I have also made
uh another video about this specific topic as well so I'm going to link that in the description below too but basically the main difference between objections and genuine questions is that objections are more so just a facade right they are an excuse or something that uh is just there so that they can delay making a decision on whether they want to move forward with you or not and yeah people come up with objections all the time on sales calls so it is something that you need to learn how to handle and on the other side
questions are just genuine questions and concerns about how things are going to work so you want to approach them slightly differently now once you have answered all the questions and address any sort of objections that came up and you managed to get through them and the prospect wants to move forward then you move into stage five which is going to be just signing the contract and then stage six which is going to be getting the invoice paid and after that you can on board them so that's it I hope you enjoy this video and it
helped you get some more clarity on how to actually go about starting an agency like this obviously there is a lot more nuance and detail that goes into every single step so if you want help with implementing all of these things and doing them together with me then I'm going to leave a link below this video where you can actually also book a call and talk to my team and I to see whether you would be a good fit to work with me and my team and grow creatives now regardless I really hope you enjoy
this video if you have any questions feel free to ask them in the comment section down below and I'm going to try to get back to every single one of them and thank you for watching I will see you in the next one
