look this is my previous Channel's view graph and right here is the last video I've posted to YouTube that hasn't reached 100,000 views two weeks later I posted this video now almost at a million views but it wasn't a lucky accident even my first videos on a brand new channel got tens of thousands of views in just a few weeks so how did I go from making videos getting just a few hundred views to making videos getting hundreds of thousands of views in only 2 weeks well what do you think what's the difference between these
two videos [Music] here's a hint a secret seed is a special code that changes how the game normally works this lets people play with a brand new experience this video pours over everything to say for one secret seed and this one offers to find the craziest seats so how many people do you think are interested in just one feature of the game how many do you think are interested in the craziest most bizarre most difficult things that the game offers this right here is what I like to call a popular area of Interest likewise this
is an unpopular area of Interest so here's the deal I would need to make well over a thousand videos for that unpopular area of interest to be able to match the views I got with one video in the popular area of Interest so I really can't put into words how worth it it was to spend these 5 days researching and brainstorming I know it sounds like a while but hitting the bullseye of a popular area of interest is extremely difficult however my process is yet to fail me so I want to share it with you
today in part one we'll find the popular area of interest of your audience in part two I'll walk you through getting so creative that you get more video ideas than you could possibly make videos on and then in part three we'll go over my checklist that identifies which ideas are worth making part one finding what your audience wants to see it's a simple process we'll create a list of the videos that your audience has shown the most interest in and then look for patterns which reveal what sorts of things your audience is looking for I'll
be using this tool called videoo to automate this but I'll show you how to do it manually as well first let's find the videos YouTube says your current audience is watching in the YouTube Studio go to analytics and then audience if you scroll down a bit you'll see these two panels the videos your audience watches and the channels they watch now I'm going to link the channels and also the ones here uploading the videos into videoo which will automatically find all the videos but if you're following along manually then don't worry you don't need to
find every single video we only need each Channel's top 15 or so most viewed videos in your list anyway now we have a list of the videos your current audience is watching but I'm guessing your current audience is kind of small so we want to get your potential audience as well start by considering any other channels you know of that your audience might like and you can also just open up some of the videos in your list and add any relevant channels that appear in the suggested column now spend at least an hour building up
this list because the best results come when you have pretty much every video your target audience watches in one place obviously there's not a single viewer who's watched all of these or hopefully not but most of the top viewed videos have been watched by a decent chunk of your target audience therefore these videos reveal your audience's criteria for a great video idea sort the videos out by most viewed and look for patterns first note down any reoccurring topics you find here but let's go deeper than just topics let's find out exactly why they've shown the
most interest in these videos you can see my audience loves learning the strategies behind how the best creators are growing the top 12 videos are exactly that so I know that's a great format to explore with future ideas there's actually way too many of these case study videos here so I'm going to temporarily hide the channels making them now almost all of the other videos are either suggesting some method to quickly get results or it's about how to improve your video editing so I'll make a note to brainstorm ideas in that direction and there's a
whole lot more to study with this as well what pain points goals and subjects get the most views does a positive or negative approach work better what words seem to demand attention what concepts do they enjoy the most for example on my gaming channel I found the concept of playing the game with a Twist on it had the most interest chaotic looking thumbnails got a lot of attention too videos based on questions did great as well I know it sounds like I'm just rapid fire listing off all of these but remember I spent days researching
all of this you're going to get stuck at first and that's okay just remember how crazy a good video idea is on screen right now is all the stuff that you need to study I recommend writing it all down to make kind of a research checklist because in just a moment we're going to need all of this stuff for our brainstorming so part two or step two I don't know getting a ton of ideas so there's two strategies that I've been doing to get get my ideas the strategy that's given me the most views is
what gave me the idea for this video on my gaming channel and these two title ideas on the education Channel but actually most of my ideas come from this first strategy just being more creative let me explain even a brand new idea is always made from stuff that came before it no one 3,000 years ago could have been creative enough to invent the printing press we only just started making paper but once all the components were around it just took someone who knew a lot about them to be able to combine them so just as
Gutenberg knew all the components of his invention very well we must know the components of possible video ideas very well those components are the concepts your audience loves the subjects they're interested in their pain points wants and needs research everything possibly related to each of these go down every rabbit hole and search for new stuff that hasn't been seen before fundamentally your ideas are simply unique combinations of different information so the more knowledge you have and the more diverse the knowledge is the more UniQue Ideas you get now I'm going to give you some HK
work this is what I've been doing to be more creative and you should do it too get a notebook to write down all your research notes in then every single day quickly review your notes therefore you'll remember all this stuff and find yourself thinking about it throughout the day we haven't actually gotten to the brainstorming yet but still at this point if you spend some time during the day without any distractions and just let your mind wander freely you'll start to get a few ideas but we want a lot of ideas and we want them
now so what's the best way to brainstorm well first of all you can't force yourself to be creative you have to let yourself be creative so don't sit down and try to think about what you've researched just let the thoughts come to you and science shows being half asleep is the sweet spot for creativity so genuinely the best thing you can do is as follows set an alarm for a little bit earlier in the morning than usual then when you wake up hit snooze and spend like 2 minutes skimming through your notes then go back
to sleep and each time the alarm goes off hit snooze again all right the second strategy is to use Concepts that other channels got a lot of views doing but then change the subject matter to what your audience is interested in now a lot of people make a big mistake with this strategy so I need you to pay close attention so the idea of it is that you look for inspiration outside your Niche so that you can do something that your audience hasn't seen a 100 times before and then you'll find videos that got way
more views than the average views of the channel That uploaded it this will be called an outlier video with an outlier score based on its performance the mistake people make is when they find an outlier video they assume the concept is guaranteed to work for Their audience too it isn't take this example I make videos for YouTubers looking for how to improve their videos so I need a video idea and I just found these four outlier videos which concept should I use blank explained blank stereotypes 21 blank lessons for blank or how to get so
blank you blank obviously one of these last two is the right pick but why this stereotyped concept is entertaining this explained concept is interesting but my audience only cares about content that helps them improve their YouTube videos and only these two concepts are actually helpful but all right let's start the process now I used to do this with vid iq's free Chrome extension because you can go on YouTube and see the outlier score next to each video but that was a lot of scrolling and there was that issue with the incompatible Concepts so recently I've
been using videoo because you can pretty much completely rule out that incompatible concept problem and it's also much faster so first find the phrases that you're Target audience is interested in do you remember how in part one we found the types of things your audience watches the most for me it was quickly get results or it's about how to improve your video editing using chat GPT let's find some phrases that match those desires this is the prompt that I've been using and you can see the results are exactly the concepts my audience loves now on
videoo search each of these and then set the filters to only show videos with high views and outlier scores next take each good concept you see and save it to a video ideas folder but before you save it I like to add a note with how you might use the concept then also select the specific parts of the concept that you like now I also have been saving the channels to a list because look at this I can open up a list of videos from specifically channels making education content to help people reach their goals
although the goals and subjects are different the concepts working for them will work for me too here I can sort by outlier score and then see the best Concepts that my type of audience likes so like you're my audience so you tell me would you click on this how to increase retention evidence-based editing tips or get the perfect thumbnail with this simple hack now I've only shown you a couple of the ways that video helps you get video ideas if you want to see some more ways that can help you out then I put a
link in the description it's $25 a month and if you use my code then you get access to an hourlong video I made just for my viewers I'll break down how the algorithm works and what you actually need to do to get views on YouTube part three or step three I don't know checklist the last thing here is is the most important but this first one is actually the thing that ruls out most of my ideas and it's easy too is to get a fresh perspective on your video idea you see the past year I've
had this channel I've written down every single idea I've got now these ideas at the time of writing them I thought I was a genius but after a couple days how many of them do you think I still felt so good about half of them a third of them not less than a quarter of them I still felt good about so that's going to be a really important test but I just want to point out real quick we're very close to the one-ear mark of this Channel and also very close to the 100,000 subscriber Mark
of this channel so just want to point that out now next test is to make sure that no one's beat you to it with this idea because if your audience has already seen the exact same thing before they can't help but assume you have nothing new to offer so copy or would be title into the YouTube search along with a few variations and then check if the video has been made or not if it has then don't worry most videos have a click-through rate under 10% so there's plenty of new people to watch a video
on that specific thing if you can just make an improvement on the title or thumbnail or put a Twist on the idea then you're good the third and second to last test is to make certain the idea is the best option you have you see if you make a video on just any good idea you get you'll waste your time love him or hate him Mr Beast was right when he said most YouTubers watching this you could pull triple the views with half the work if you just have better ideas so instead of planning to
make five videos with a one or 2x outlier score take the extra time on your ideation phase to find those ideas that give you at least a 5 to 10x outlier score raise the bar for what you consider a good idea if you take only the top 10% of your ideas from this process you'll be sure to get your breakthrough in no time I'll tell you about the final test in just a second but first I want to tell you a little bit about my Discord server if you want to get all of the internet's
best free YouTube education material in one place then you can be like these wonderful people uh thank you guys for being the first 100 users into my Discord server uh you you guys are my best fans the rest of you suck and now beyond the free stuff I'm also working on a curriculum to teach like the actual skills of YouTube it's still in the Prototype form so I need a couple people to test it on I'm looking for kind of like monetized or like close to that point creators who are feeling kind of stuck I
made a form you can go through that see if you're the right fit it's Leo learn by leo.com SL form but anyway it's time for the next test which is to subscribe to the channel no I'm kidding it's actually the last test is to First make the title and thumbnail before you get to work on anything else if you were sat face to face with your viewer telling them why to watch what would you say review their interests their goals and pain points make sure that there's a solid connection between your audien's motivations to watch
content and the value that this video would provide your title and thumbnail have the job of making this connection clear that is making it clear that your video offers exactly what your audience was looking for when they decided to open YouTube If you can't find a way to make that connection the idea won't work now making that connection can be really hard so check out this video here on making a title and thumbnail
