Facebook ads are an incredible tool for businesses but most brands are only running one to two ad creatives and then their performance tanks I want to be able to show you the top five ad creative examples that generate a consistent 3 to 5x Ras so that way you can start seeing better performance with your campaigns and if you don't know who I am my name is Chase chapel and we work with some of the largest creators and brands that you definitely know and love so definitely make sure to watch this video to the end so
that way you can see each example that you can Implement with your campaigns today so there's really five ad examples that you really need to know to test with Facebook ads and and I'm going to be using an example from Kylie Cosmetics where we're going to use this product to design five unique ad creatives that convert at a 3 to 5x row as so let's go ahead and go through what those formats look like so the first example we're going to be looking at is a product comparison it's where you compare your product against a
competitor's so I went ahead and designed one of these for Kylie skin where we have product on the Le hand side and we're highlighting three different call outs and those could be anything around your product you're going to list your benefits here the first one is crueltyfree and then we put vegan and then we have clean and then we have their pricing and then we can have their competitor here and call out three different things that they offer that aren't necessarily benefits or comparing that maybe they don't offer cruelty-free so we could just say no
crueltyfree or no vegan Etc the next ad format we're going to have is a before and after after ad creative and that is where you actually show the product in use but the best thing about this is you're splitting up the image into four squares and you're showing the product being used and you can actually see the product that you're purchasing this is really good because people know exactly what they're buying they get an idea of all the variety that you have this works really well in the clothing space the Cosmetic space the ingredient space
if your product is consumable there's so many different ways you can present this and you just show the before and after results of this and here's another example of that where the products on the leth hand side and then we have the before and afters on the right hand side and then we have our new collection which is where you have your new drops or your new arrivals or your new releases with your different products this is great because it's very product Focus you can simply call out new you then use the headline as the
actual collection for the product and then you can have a couple of benefits at the bottom where we use these icons these are very simple they're straightforward people can easily understand these and they definitely convert and then we have our reviewbased ad this is where you pair an image with the review and as you can see I also have the product included here so that way people know what the review is about and they might think oh this is just for clothing but if you have your product over to the le- hand side or right
hand side people know immediately what you're selling and then we have the review labeled below and then we have our products benefit based ad this is where you list out the benefits and this is a simple ad headline is why we love it and then we have the different bullet points for why people should buy by the product and why we're selling it and I've gone ahead and put together five templates for you that you can use all you got to do is just click the link below this video you're going to be able to
access these different templates and you can just drop your images in here paste everything and you're good to go on launching these into your Facebook ads so I'm going to go ahead and set up a campaign now and walk you through how to actually build all this out so go ahead and grab this file drag and drop in all your images and then let's build out these five creative examples to together so that way you can start generating a consistent 3 to 5x row as so I hope you've gone ahead and put the images together
because now we are in our ads manager and we're going to build out our first campaign and the reason we really want to test multiple ad creatives is because it allows the algorithm to identify which one's going to perform best it lowers our risk in terms of us not being able to generate results because we have multiple different formats that will resonate with unique audiences and each audience might have a different creative that work works better than the other which increases our chances of getting more results than not and because of this if we only
have one creative we launch and it works for a few weeks well once it goes down in performance if we don't have any other AD creatives then we're going to see a drop in results whereas having multiple unique creatives allows us to combat that so let's go ahead and build out our campaign the first step is choosing sales because we're going to be optimizing for purchases we'll hit continue and we're going to start with a manual sales campaign and this is going to be our broad audience and a broad audience is just simply allowing the
algorithm to optimize for us and because we have five unique creatives the algorithm's going to pick up on where to actually show this to people and we're going to hit next we're going to do website and then we'll choose purchase because we want to get purchases so that's the event we'll optimize for and once again we'll just simply name this Broad and as we scroll down here we'll start with a simple budget of $5 to $10 you'll choose your location we're going to keep our age range open and allow the algorithm to choose that for
us we're going to use Advantage Plus placements because we want to maximize the opportunity to get results and then we're going to build out our ad so I've gone ahead and uploaded the images here the first one we're going to use is an us verse them ad we're going to make sure we choose original on all these aspect ratios we'll hit next we're going to leave some of these on we're going to leave music we'll leave relevant comments these can all help increase results because it's Dynamic and then we're going to hit done now we
have our ad uploaded and with each of these creatives we're going to write in a unique add copy so I've gone ahead and added in our first primary text and we've added some emojis we've called out some additional benefits and we want to make sure we obviously have our competitor's information buillt in here but this is just for an example and then for a headline we're going to use holiday high gloss Trio because that's the name of the actual product we wanted to let people know what they're actually buying so that way they can purchase
right away then we're going to fill in our description most people miss out on their description we want to make sure we leverage the full set of information here that's available and then we'll choose shop now we're going to turn off optimize text per person because this is how the formatting of the text we want to show we'll leave our info labels and then we'll add in the actual website we want to send them directly to this exact variant so that way whenever they click on it they can see the actual product right away and
then we want to add in our tracking parameters because Facebook's notorious for either Under reporting over reporting or just showing where we got purchases on the wrong ads or audiences so to know for certain where we're actually getting purchases I want to make sure to use surge so that way I can track more accurately where our celles are coming from so definitely make sure to sign up for Surge and get a free 21 day trial you can use the link below this video I'm simply going to connect the tracking script here so I'll go ahead
and copy the UTM from Surge and then I'll place this tracking script here so that way we can track inside of surge where our purchases and orders are truly coming from so now that we have this ad fully set up we can then go ahead and name it the first primary text and we have our us first themad and then we're going to duplicate this and we're going to go ahead and create our next version and so we'll remove that ad creative We'll add in our next image and then we'll adjust our primary text because
we want to test different unique copy to see which one's going to convert best we'll simply just add in new arrival and then that is our next text and then we'll simply name it once again we don't even have to make any other adjustments this is pretty simple once you already have the images together and now we're going to move on to our third image and then we're going to switch up this ad copy here and now we have our third variant and then we'll go ahead and make our fourth variant so there we have
our fourth ad variant we have our best lip gloss and as you can see each one has its own unique ad copy and this allows us to hit different audiences and find out which creative is going to convert best because if you only have one add copy and it doesn't work well if you have multiple images then you're already at a disadvantage because that copies limiting your ability to get additional purchases whereas having multiple variants increases the opportunity for success and there we have it as easy as putting five ads together and we can go
ahead and preview these and see exactly what they look like we have our us verse them ads so that way people can compare our product against another person's product and see why our product is better than other options available a and then we have our before and after so that way they can get a visual idea of what this looks like if that audience is interested in seeing how it's applied on different skin types and different lips and they can see all the color variants so that way they know exactly what they're getting we've even
listed out the different benefits that they can receive and then we have why we love it specifically so that way people can understand what are the impacts that will have by them ordering this and then we have our new arrival which we call out exactly and then we have our new arrival which if people have already ordered with us before or if they are looking for new products to try out there now they'll know because we're actually highlighting this for them and then our fifth and final ad which is our review-based ad which gives validation
from a customer's perspective and then they can see exactly what product they're ordering and these are the five ad variants that you need to test to be able to see if you can generate a consistent return and AD spin so definitely make sure to launch these creatives and let me know how your performance is and if you want more insights like this to see if you're good fit for our one-on-one ads Mastery mentorship where we help you with your Facebook ads your Tik Tok ads your organic viral marketing to be able to sell out your
store without even spending a dollar on paid ads then definitely make sure to reach out because we'll walk through one-on-one with you not only how to set everything up optimize and scale so that way you can actually go from 10K to 50K to 100K even 300K plus months with your online store and once again it's your favorite digital marketer here Chase Chapel cheers and by all
