Over half of content creators quit within the first two years and that's because of burnout. I am someone who has been around for 7 and 1/2 years as a content creator and so I definitely am very familiar with the concept of burnout, but I want to prevent that for you. So we're going to be talking about this idea of why your channel's not growing and how this relates to your capacity to actually allow for that growth.
Number one, to be able to grow you have to manage and have the capacity to allow for that growth. Now I know as someone who is constantly working on channel growth and business growth and income growth, I know that you can have this great desire, but definitely not have the capacity. As someone who I am, you know, being able to work a jobs and being able to have a child and manage a family and extracurricular activities, my gosh, it is hard to run a full-time business.
And once you actually earn full-time income from a content creator channel, from an influencer channel, it becomes a near full-time job and that is the reason why so many people quit. It can be exciting to make the money, but when you don't have the capacity to deal with the negative comments, the capacity to deal with all the requests and expectations of constant posting and responding and engaging, it easily leads to burnout. Now, as a content creator coach, something that I've really seen happen over the years is this concept where you may be posting and you're just getting average views, let's say, and then all of a sudden you have a video or a video series that pops up and then all of a sudden you start getting crazy growth.
Let's say, you know, it hits like a million views and then all of a sudden you're getting thousands of followers. And then you're like, "Oh my gosh, what do I do with this? How do I make money off this?
" Like, "Whoa. " All of a sudden there's a huge expectation put on you. I have a friend who has gone through my coaching and she is not in our pet niche, but what happened was she had she implemented all the things we talked about and had insane growth.
It was on my side very exciting because I was like, look the processes work, I promise and it works outside of the pet niche in which I coach. However, the problem was that immediate well, I say it was over 3 months, that sudden change. And that huge load of new expectations put on her was something she did not expect.
Right, so we all think like you can just post a video here or there, but all of a sudden when you start thinking about this as a business, it becomes a big time consumer. The responding to comments, posting your Instagram stories every day, maintaining your engagement, keeping the algorithm happy with you and trying to make it so that you can turn your followers into super fans, there all of a sudden is a lot that you have to consider and people just aren't ready for that. And that's okay because you don't know what you don't know.
But this is what I'm going to encourage you. So if you are someone who you desire that growth, you desire the income growth, you desire to have more followers and to build a business out of your influencer channel, this is what I'm going to recommend to you. The first thing that I need you to actually consider is what systems and processes do you have in the background within your routine, your lifestyle, the accountability and whatnot.
What do you have set up to maintain and to sustain the amount of extra load that's going to be put on to you. For example, something that a lot of people don't recognize that they need to have is simply an accountability partner. And that is someone a friend, a coach, a spouse, anyone who is directly you're able to connect with them directly who can be there for you during the ups and the downs, the excitement and the struggles.
So, I always recommend if you're really going to be trying to say, make your pet famous or just be an influencer, I deeply encourage that you have another person on board. It is a wild roller coaster being an influencer. You're going to have extreme dopamine highs and really rough times of, let's say, imposter syndrome and feeling like your content's not good enough.
So, the systems, the routines, those are the things like having a content calendar or having time you set aside every single week or every single evening, for example, where you spend time on your business. You're learning, you're researching, you're posting, you're editing, you're creating, you're filming. There's a lot that goes into this and what I always recommend is that you know what you're going to be getting into before you deep dive into this.
Having a repeatable system can literally look like you just having time on your calendar to work on your business. Or, what I always recommend, having time set on your calendar to review what you have created, what you have posted, looking at your analytics and figuring out how you can improve and grow based off of what you've already done. It's also so important to have time with a coach, with an accountability partner, someone who can be that like third party and look at what you're doing, look at your processes, look at your goals and tell you what's realistic.
Or, obviously, if that that's more of a coach, but an accountability partner saying, "You know what? You have been really working yourself hard, you deserve a break. " Or, you know, them being the person you need to just encourage you and motivate you to keep on pushing on.
Having routines, having systems is so important if you're going to have that growth. I know we're talking about like, "How do I like grow and make your channel bigger and better? " which is so important, but if you don't have the systems set into place to manage it, you're going to be just like one of those other creators who by year two is unable to sustain the amount of work that it takes to do this.
So why isn't your business growing yet? Why isn't your social media channel, your influencer channel really growing yet? What I want you to ask yourself right now is why are you unable to put in what it takes for this to work?
Maybe you do need time to just set aside every Sunday one hour to look at your content, look at your analytics, and to actually ask yourself what went well and what didn't go well, and what is something that I can change this week to improve. Or it could be getting a coach, getting an accountability partner, something that really just makes it so that you have the outside encouragement. That's why I created the Pet Influencer Secrets group coaching program so that everyone who joins has a group of people who are their cheerleaders, their motivators, who they can both aspire to be and learn from each other.
It is like this perfect utopia of everything that you would need as a newer content creator. Growth is actually an identity shift. It's not about just getting more followers, getting more views on your content.
It is truly an identity shift. If you want to learn more about the concept of how to really shift your subconscious and your identity, there's a playlist on my channel called the 90-day challenge where I take you through an entire training of how to shift your subconscious and this concept of your identity. So definitely go to the channel and go find that playlist.
But if you're interested in more just pet influencing and how to get started as a new content creator, down in the description I have a bunch of different resources listed out for you, free, paid, different things depending on where you're at in your journey. And this is all set up for you so you don't have to figure this out. So, you don't have to experiment and fail over and over again to try to get like where everyone else is at.
I've laid it out for you. I've set it all up for you cuz I've been through every up and down of the journey of being content creator to the point to where now I coach and help other people do these exact same thing. So, check those out and I'll see you in the next video.
