what's popping everybody today we're going to be going over my personal Facebook ad strategy for hitting consistent 10K days here in uh the beginning of quarter 4 of 2024 um let's get into it so the very first thing you're going to need are creatives to scale I'll show you guys how I like to do my creative testing uh basically if we go over here in uh my October creative testing I like to have a separate campaign for that and then inside of here I like to have a single um adset uh where you can start
it off I like to name it with the concept you can see here these are just concept names so your concept and then one country that you're targeting it to I like the variable that changes to be um my ad creative right I don't want the I don't want multiple countries when creative testing personally and then I like to test here with Advantage uh plus um inside of the ad level I like to go uh flexible ad format the multiple uh Vari of a concept and then a few primary texts one winning headline that I
know one description that I know works well and then sending people directly to my PDP um so that's the structure that I like to do for Creative testing you're going to need to test a lot of creatives to identify uh some winning ones um typically I like to run these for at least 5 to seven days and then my criteria for killing them um is I go in here and I'm like okay after let's just say 5 to 7 Days um I'm like okay is this making me money right and if we take a look
at um the last you know like let's just say 7 days you can see we had some creative tests here and you can see this guy here the answer is yes I've been able to spend you know $800 on this to generate 28 purchases so that's an example of what it looks like um if 5 to 7 Days passes and you're it's not getting any purchases it's not performing well I would kill it and continue creative testing right so the very first prerequisite I want to make a very clear to being able to scale to
10K plus days is to have a some creatives that you can put more budget behind now let's talk about where I would put this budget and how I would structure it um to be able to scale said creative further let me just get a swig of water before we we dive into that okay so what I like to do is I like to create um a single ad set CBO campaign we're going to go and dive into uh this one here and I know this has two I know this has two adsets in here we're
going to pretend that there's not two and we're going to pretend that there's only one in here and we're going to talk a little bit about how I like to set uh these scaling campaigns up so again single adet uh CBO um and what I'll actually do is let's set this up together I know there's some uh some that prefer to see kind of more of a step-by-step process and I want to you know I want to provide that in this this uh in this video um so we're going to go ahead and just do
sales uh new campaign sales continue let it take its sweet time manual sales campaign and then in here again i' would like to do top of funnel let just say CBO um and then your product right so I'm just going to say pfn that's for our pet face necklace product so um you can put quite literally whatever your product name is here so I just say product name name um and then we're going to want to have I like to turn off catalog ads turn on campaign uh Advantage campaign budget and then you're going to
want to set this to you know a scaling budget which I like to say starts at a minimum of like $100 oops um and then we're going to go over to the adset level this adset we're going to call um ww for uh worldwide for this uh scaling uh campaign I would Target all of the countries uh that you guys can ship to so if you can ship to like let's just say US Canada you know you could say US Canada um if you're shipping worldwide you can do you know ww for worldwide and then
if there's any other things that you know about your Target demographic that responds to your creative I know that for mine 18 to 44 is typically the range people buy so that's what I'm you know going to do for mine um and then we're simply going to go over here select website go to pixel um select your pixel uh for conversion event we're going to want to select uh purchase and then we're going to want to scroll all the way down here in the locations you want to add all of those countries that you can
ship to um and then we're going to leave this on Advantage uh plus audience right I've been seeing this perform quite well for us um and then you're going to insert I'm going to leave the Advantage Plus placements on as well and then you're going to essentially insert your winning ads all right so the winning ads that you've identified through what creative testing you're going to get those ads and you're going to relaunch them in a new flexible right so this entire strategy using fa that new Facebook feature for flexible ads all of those get
launched in a flexible um and then you're going to want to put obviously all of those all of those ads in there let's just say you know this one this one and this one were my winners and then some copy that you know Works maybe some new copy let's just say we're in October now it's like Halloween's coming up so maybe some like Halloween themed copy you know what I'm saying and then like headlines the working headlines for you the working descriptions for you your product page URL that's it right shop now um that's how
to set that up um let's talk a little bit about scaling it so after you launch this um it's going to look something like this guy here and I'm going to just go ahead discard these edits so it's going to look something like this guy here and now how do you actually you know scale this manipulate this on days that it's doing well you can increase the budget anywhere from 20% I would say on a daily level that's that's playing it safe if you see really good performance with this you can get more aggressive with
it by increasing the budget like adding a couple hundred to it every time um if you take second route anticipate lower performance at the beginning until it learns and one of the biggest tips for this campaign structure is make sure to let it learn don't like just turn it on for a day and then get freaked out that it's not performing that's all I got for you guys if you're interested in learning how to create killer creative just shoot me a message on Discord I'm going to be doing more content there uh just raw like
this talking about my Approach for creatives and how we're planning to scale to $6 million uh this quarter for with that said I'll catch you guys later take it easy
