most salespeople are haphazard in their prospecting I see it all the time maybe you'll send an email today you'll make a call tomorrow and in a couple of weeks you'll follow back up with another phone call there's no consistent process to actually connecting with a specific prospect what I have found is that you want to use every single tool at your disposal and make it part of one consistent process in this video I'm going to teach you the most effective cold lead generation strategy out there check it out I would like to introduce you to
the sales prospecting campaign this is a methodology of connecting with cold prospects that is going to completely change the way you connect to those people it starts by laying out an intentional process for actually connecting with those people in the first place a sales prospecting campaign is all about mapping out your entire process for actually getting in front of those prospects the goal is that you are ultimately going to touch your prospect at least 7 to 15 times during this process and so what this means is that you're going to have a strategic mix of
letters of packages of phone calls of voicemails of emails of drop ins you are going to lay out that process what is each step going to look like so does it start with a phone call followed by an email followed by a package let a couple of days go by follow up on that package with a phone call and an email and a voicemail and then follow up on that assuming you don't get through with a letter follow up on that with a call with a voicemail with an email laying out your entire process for
every single prospect and what you're ultimately going to do is you're going to track your process in a CRM the beauty of this system is that you will know exactly where you are and you're actually going to schedule each step in your CRM system so when you make that call and then you send out that letter followed by that email then you will schedule the next step right in your CRM tool to follow up on that package or letter with a phone call laying out exactly what this process looks like even making it visual so
you can really see what those steps are and the beautiful thing about having a sales prospecting campaign is that even if you don't engage the prospect right away you're slowly but surely getting on their radar most of your competitors out there are just haphazardly calling emailing doing whatever they can to get in front of the prospect but the reality is is that it's not part of a consistent and strategic process that's what's going to set you apart from your competitors so there you have it it is the single most effective cold lead generation strategy out
there I want to hear from you which of these ideas did you find most useful be sure to share below in the comment section and I will get to every single comment that I can for more videos on lead generation strategies just click right here or visit mark Wacom where you want to find a bunch of other great resources that are going to help you take your sales to the next level
