hey hey hey this is liz j simpson founder of the big money movement where we help women experts secure higher paying corporate clients and in today's video i want to address this question of liz as a woman in business is it appropriate for me to show up on linkedin how do i need to show up on linkedin to be effective this question unearths a strong passion of mine oftentimes this question is really do i have permission to be my whole self and bring my full self to the marketplace do i have permission to bring my
unique talents to linkedin i often get this question from women who are in more unorthodox businesses you know they're doing wellness or spirituality or helping with self-awareness and they're wondering if this non-tangible outcome that they create for buyers if it's appropriate for really for them to really speak to their expertise on linkedin or i get a lot of women who are in the b to c space the business to consumer space and they're focused on platforms like facebook or instagram and they're wondering how they trans can translate and pivot their business to linkedin and here's
what i tell them keep in mind the same people that are following you on instagram are oftentimes the same people on linkedin they're just different platforms that have different vibes and personalities but absolutely you don't need permission to bring your full self to the work that you do on linkedin matter of fact we need a lot more leaders on linkedin who are bringing edutaining content right content that provides value and educates but also that's a little bit more entertaining because many of us are tired of the stuffy inauthentic leaders that are showing up on linkedin
your buyer is looking for you to show up authentically so focus less on what is the personality of the platform and i'd rather you focus more on what is your ideal buyer need what are their questions what are their concerns and how can you create content that helps them with their desired transformation i want to hear from you is linkedin an intimidating platform for you do you feel like you have to be something other than yourself to show up on this platform i hear it a lot from women especially women of diverse backgrounds sound off
in the comments below if you're looking for more strategies to land five and six figure corporate deals i'd love to connect this is liz j simpson signing off bye
