there are tons of laws and principles and best practices of ux design so many in fact that it could make your little ux heads spin in circles so in this video I'm going to share the four most important laws of ux design that you need to know our first up let's talk about fits law fits law states that the time to acquire a Target is a function of the distance to and the size of the target itself a key idea is to latch onto here are distance and size that means for our users to find
that button or call to action or link that you need them to find it really is dependent on where it's placed in the page or on the screen the problem is that if you don't apply fits law you start placing your call to actions and important content on the page in areas that are too far for the user to really get to or make sense of or that the button itself doesn't stand out because it's not big enough we want to make sure that these important call to action areas really stand out so here's a
few suggestions on how to use fits law in your everyday design work touch targets call to actions buttons anything that is tappable should be large enough to actually be tapped or interacted with if it's too small starts to frustrate the user your touch targets a AKA your buttons call to actions and links should have enough space in between them so you don't accidentally click on one instead of the other make sure there's a good amount of distance between them and lastly these touch targets should be placed Somewhere In Your Design where they are incredibly accessible
and easy for the user to find next up let's talk about Hicks law Hicks law states that the time it takes to make a decision increases with the number and complexity of the choices this means the more choices they are the more that you cognitively overload your users so don't give them tons of choices slim it down and give them the most important choices here's a few ways you can actually Implement Hicks law and start using it right now if decisions need to be made quickly and response times are something that are actually critical you
need to minimize the amount of options on the screen available if you have really complex flows and complex things you're trying to accomplish break them into smaller easier to digest steps and allow the user to go through step by step so you won't over reload them you can actually help users to make decisions not even by lessening the options but by giving them a suggested option by highlighting the option you'd like them to take so for instance would you like to check out now or would you like to go back to your cart or shop
some more we want to go ahead and highlight checkout now we can use a little trick called Progressive disclosure to start revealing items or information or options to them as they step through the process this is really great for onboardings and checkout experiences and numerous other applications before we move on to the other laws of ux a quick favor to ask of you if you could leave a comment down below just tell me where you're coming from what your experiences with ux or just say hi that would be great and actually help with the algorithm
for other people to see this content if you find it to be valuable maybe they would too so leave a comment down below I'd love to hear from you next up let's talk about Jacob's law Jacob's law states that users spend most of their time on other sites this means that users prefer your site to work the same way as all other sites that they already know if you're trying to accomplish similar things that other people are trying to accomplish with their users it doesn't make sense to create some sort of new amazing navigational structure
or system that nobody's ever seen before it makes way more sense to lean on the tried and true tactics and techniques that other people have paved the way with here's a few ways you can actually apply Jacob's law to your everyday work the more a like your product or design is to other products or designs consider taking some inspiration to some of the UI patterns and ux patterns that they're using throughout their work they already know how to do that why not just make it easy for your user next up don't make your users learn
new mental models of how to get from one screen to another or how navigation works from one area into another use similar flows and mental models and structures to make your applications and Designs make sense if you have to make a change and deviate from the norm or the standard that you can find elsewhere make sure you do it as little as possible unless you abstract yourself away so much from what's usable that you end up confusing your users so if you have to stray Just Don't Stray too far and last on the list let's
talk about Miller's law Miller's law states that the average person can only keep seven plus or minus two items in their working memory at any one time seven items plus or minus a few is the maximum that people can actually hold on to and think about it one time before they start forgetting some of the options that have just been shown to them this is a really good time to challenge content and challenge your business ideas and strategies because if you have 50 things that the user needs to select from do they really need to
select from all 50 of those things here's a few ways to actually apply Miller's law into your work figure out ways to categorize and then sub-categorize objects or items inside of your design and if you need to figure out how to sub subcategorize last little tip you don't have to use the magical number of seven if you have less options go with less that's better don't fill it out with a bunch of Superfluous content just because you want to hit seven challenge yourself to have as little as possible on the page to make the user's
experience as good as it possibly can be well that's it those are the four most important laws of ux design some of you out there might be saying well what about this what or what about that one you missed like I said earlier in the video there are tons of laws and principles and best practices in the ux design these just happen to be the four I find to be most important this video was inspired by the website laws of ux I'm gonna put the link down in the description where you can explore these four
C examples implementations as well as tons of other principles best practices and ux laws so check that out if you want to learn more I hope you enjoyed the video if you did make sure you leave a thumbs up subscribe the channel and ring that Bell so you know when more videos like this one come out I hope you're having an amazing week I hope you're designing amazing things making amazing things and using these laws of ux to make your designs even better I'll see in the next one
