I have a question for you how many of you guys have ever tried to write a book now all the things I've been doing in my business over the last two decades the hardest but yet the most rewarding most fulfilling part of what I've done is writing books I've written three great books Doom Secrets expert Secrets traffic Secrets traffic Secrets was a New York Times bestseller which I'm super proud of and a couple years ago I started on my next book all these books have been books about marketing right and I wanted to create a
book more about personal development and success and how to achieve things in your life and I've been trying to write this book now for almost 4 years and I've been struggling and so recently over on Instagram and on Tik Tok I started a really fun series basically each day documenting the Journey of me trying to write a bestselling book and hopefully selling a million copies and it's been so much fun some of these V videos have gotten over a million views or more and people keep loving them and asking for more but they've been on
shorts over on these other platforms so I thought how fun would be to do to make a video right now where I walk you guys through the first seven days of everything I'm doing right now to write a bestselling book and hopefully selling a million copies and I want you to let me know what you think about these let me know about your ideas if you've ever written a book or you thought about writing a book or you have questions about writing a book drop them in the comments down below I'm going to be checking
out these comments and tweaking the presentations in these videos as I move forward but that said here's day number one of writing a best-selling book and hopefully selling a million copies welcome to day number one of writing a best-selling book and hopefully selling a million copies as March 1st 2021 has been 1,76 days that's when I originally signed the contract with hey house to write this book 2 years years 11 months and 9 days ago the question is why is today day number one I've written three books now one of them was New York Times
bestseller only 4% of books ever sell more than 100,000 copies which means all three of my first three books are in the 4% club which is amazing but only 0.003% everever sell a million copies by themselves so if I'm going to write a book that's going to sell a million copies it cannot be good it's got to be great the second book I wrote I remember I had written about 100 pages I feel like the book was good but wasn't great and so I literally went live on Snapchat and deleted the entire book from my
computer in front of my entire audience people were freaking out people were like literally begging me to send them copies of what I'd written but I wasn't proud of it so I deleted it and started over and this book has been the same thing so let me show you what's been happening uh over here over the last 2 years 11 months and 9 days so here are the copies of the manuscripts I've written so far if you scroll through here you can see that there are 105 pages of writing and Ed and doodles and notes
and put a lot into this when I got done it's was like again it was good but not great and as of today I've decided that none of these is right and so I'm going to do something crazy I'm literally highlighting all the manuscripts [Music] and they're gone and so today Starts Day number one where I'm opening a brand new Google doc so the question is why is this time going to be different well because it is been 2 years 11 months and 9 days I am going to hold myself accountable to you and to
me by taking you on this journey and so no more will I let resistance keep me finishing this book and so today is day number one on this writing journey and I'm going to be sharing the journey with you so if you enjoy this please subscribe let people know about it share it comment in it it should be a lot of fun and I'm going to take you on this journey again of writing a bestselling book and then hopefully selling a million copies good morning and welcome to day number two of writing a best-selling book
and hopefully selling a million copies so today if I know the end goal is to sell a million copies I should look at people who have sold a million copies and get ideas about what they did and why they did it um not just from the marketing standpoint but from like how they actually wrote the book how they structured the book what they talked about and so uh this morning I have been speed reading uh four different books the first one is girl wash your face by Rachel Hollis it's my wife's book in fact this
copy is actually signed by Rachel next I grabbed this naked Mind by Annie Grace this one that how to overcome alcohol ition sold multiple million copies and the third one is Jordan Peterson Beyond order I think Jordan's two books have sold over 10 million copies which is crazy so I want to Fig like what do they know about writing books cuz they're not marketers like me they're not using free plus shipping funnels and stuff like that to sell books they're were just writing really good books that people pass on and get media and people share
and all sorts of stuff so I was trying to figure like how they structure their books differently than how I've done in the past and was fascinating as I started going through I sped read girl wash your face at least the introduction in the first chapter see if I can pull pull out like what is she doing differently than everybody else right why was she able to sell I think 5 million copies in one year one year of this book and I found a really cool pattern check this out so what I found in each
of her books is in the introduction is she states there's one core Theory the entire book is based around you read the introductions a couple pages long but it comes down to this one thought right here she says ultimately you're responsible for who you will become and how happy you are that's it and then the rest of the book is all stories and things to back up and actually prove that one the which is kind of cool and I looked at girl stop apologizing her second book I pulled it open um also signed to my
wife kette and I went through here I was reading it and sure enough she says here's the core of the book is that women are afraid of themselves boom and so it all hinges on One Core Theory and that's what's so exciting so in my book right now I have a whole bunch of principles that I want to share and inside those principles I got stories I got tactics I got strategy stuff I want to do but I want to figure out like what is the one theory that the entire book hangs from right in
cells we call us the big Domino right like what's the one thing if I then believe this and everything else falls down then we hit it from a thousand different angles and as I'm looking at Rachel's books I'm looking at Annie's books I'm looking at Jordan Peterson's I'm looking at all these books sold a million copies they're not trying to convince people two 3 5 10 15 things it's all coming down to one core Theory what's the big Domino I need them to believe like the goal of this book and then all the rest everything
else is all there to support and to prove the theory true so I'm excited um again I feel like I have the principal strategy and tactics I started writing for last two years but nothing they weren't all hanging on One Core Theory and so my assignment for today is figure out what is the core theory that my book is going to hang on all right I let you know when I figured out peace good morning this is Russell Brunson welcome to day number three of writing a best-selling book and hopefully selling a million copies I
am talking to more people who have sold million copies of the book so um I actually talked to Annie Grace the author of The Stak in mind I was like how did you write this book to get people who want to pass it on and share it and she sent me a Voxer today kind of went through the entire structure of the book and so I thought um you guys want to hear it cuz I listened to it probably seven or eight times I've taking notes on it I'm like mapping the whole thing out I
just G me so much cool structure on how to structure my book all right step number one the preface so how I think about a non-fiction book is in basically rules of three I think it's a really good solid kind of universal principle to think about it usually starts with like high drama so it's your backstory your origin story at a moment of high drama so the car crashed I woke up at 3:00 in the morning with a pit in my stomach I just gotten this news I just gotten that news so it like really
hooks them in and then the introduction becomes really practical like what this book will do for you so number two now is the introduction in this naked mind the first two sentences of the first paragraph of the introduction make the big hairy promise the promise to the point where it's almost unbelievable but it also makes people hopeful then you might want to say I know that's a big promise I need the rest of the book to prove it to you to stick with me like what if I'm right but I think that promise should be
the first sentence of the book really now we break the book down in Three core sections and each section should have three more points and then I think about that big hairy objective and I say okay what are the three key elements what are the three key points or arguments that support that and then that could be really the three sections of the book in each chapter if you get the the three main points three key arguments and the chapter should follow the same format as the whole book what happens when you do that and
you do it in sort of a repeating structure the brain feels safe so the more the brain can feel predictability in the structure the more open it can be to the new Concepts and the new ideas and then you just start filling it in so when you start with the big overall framework it's kind of like building a house like you're starting with the blueprints so what are all the points I need to make to make this argument the three key ones how do those distill down how do those break down how do I support
each of those arguments once you do that you just outline it and the outline I think is best served if you outline with questions for yourself to fill in later when your brain hears a question it's like Google it can't not answer it you write your outline in question format that way you don't get writer spot it's a flexible rule but it's just a framework to kind of um help kick things off and get the structure right because if the structure is right the information can become palatable you feel smart when you can predict what's
going to happen next even on a subconscious level all right so after listening to that five or six times we went back through Andy's book and I saw everything I saw how the preface worked saw how the introduction worked saw how her book was broken down in sections each section was broken down into smaller steps of three and inside there are the stories the tangents the back like all of the pieces so it gives me a lot to think through as I'm planning out the structure of the book to make sure that I'm not wandering
off in different directions like has happened over the last 2 years so that's the goal and the game plan for today I'll let you know how it goes tomorrow all right I hope you are enjoying these videos if you are please like And subscribe to the channel I'm going to jump back in and keep showing you guys the next days in the series but I want to make sure you guys do not miss this I'm going to be showing you guys the next week here coming up very very soon and I want make sure you
don't miss any of the videos with that said I'm going to jump you guys into the next day hey welcome to day number four of writing a bestselling book and trying to sell a million copies actually on the way to the airport and I want to show you guys a hack that I learned to write faster a lot of times we get stuck when we're trying to write because we are right brain and we are left brain and we're going back and forth and the hack I'm going to show you guys is huge I'm using
on the flight today all the way to Las Vegas let me show you how I do this okay so I'm in one of the rooms I do a lot of my writing in I want to explain that for all this we have a right brain and a left brain right our right brain is very creative our left brain is very analytical it's trying to edit all the time so one of the problems when you write is that you are writing very creatively but your left brain is trying to to edit the whole time and so
a lot of times doing it in Google Docs or something like that it gets hard because you keep switching back and forth and it's hard to get anything done and so there's a new company came out called free write check this out all right so this is called free write this is basically it's like a typewriter you can upload stuff the internet but you cannot edit you can't research can't anything all you can do is write it forces you to stay in your right brain creative brain they do have a back activat that's the only
way you can edit and so what happens you sit down you start typing and you're going to make a ton of mistakes and that's okay cuz after you're done then you send it somewhere else you send it to Google Drive or you can send it to your email and then you can edit it from there just try to write as fast as you can many words as you can workout workout workout then you send it off and you edit it later when you want to go pure left brain okay this is all about staying in
your right brain so you can stay creative again this one is called the earnest Heming way which is so cool this is the brief case it comes with uh but for my trip right now about to jump on a plane I don't want to haul this whole thing and work on the plane with this and so this is the travel free right which came out recently you open it up and boom it's exact same concept here it's got the screen I can write in here the back space only way I can edit when you're done
you click Send boom and for me it's hook to my Google Drive and my email so it sends an email the draft I wrote and it sends it to my Google Drive and then later when I get home from my trip I'll be able to edit it and make it amazing so there you go it's free right travel Edition right here which is amazing over the Hemingway right here all you the plan right now and uh got over 1,00 words written 10,000 characters on FL so that is the power a fre it's nice cuz um
typically you uh you get stuck and you're like I want to find this quot you go research try to find it here I'm just like go find quote and keep typing keep typing and there put done so Happ playing the last hour all right welcome to day number five of writing a bestselling book and hopefully selling a million copies yesterday I was on a flight and I wrote 2third of a chapter on the free write that was all focusing on right brain creativity so I could focus and not get distracted editing and today though was
an editing day so what I'm going to do is I'm basically I'm going to open this up you can see uh I was able to write 1,800 words that 10,000 characters and now I want to send to my computer so come down here and I click the button that says send boom and then your document has been sent all right let's check it out it came in my inbox and there is everything that I wrote I can now grab it two versions of so I'm going grab right here copy that over and come down and
this is for chapter number one that I'm working on Boom it's all in here and then you can see how bad the editing is cuz I'm not able to Ed like I got basically every other word incorrect but it's all in there so now left brain's editing I'm just focusing editing cleaning up getting formatting getting punctuation getting the words right and then the rest of today I'll have a chance to go through and kind of trying to like weave a lot of my notes a lot of my ideas into a chapter and hopefully making it
a cohesive chapter and then we'll have a chapter done so far I haven't even gotten to the whole outlining the book or anything I just wanted to start I wanted to get something written I wanted to get these thoughts out of my head and just into a spot where I start working on and so that's where right now first writing session is done now the editing session is starting and we'll see what happens that's kind of it for today tomorrow I'm proba to spend more time outlining and researching now that it's officially begun so there
you go comment down below if you want to see what I wrote in this first day all right thanks every what's up everybody Welcome to day number six writing a bestselling book and hopefully selling million copies today I'm going to be getting into outlining this is something that I do with every book is I try to create the outline but in my head I think about is the table content it's an Ever Changing document that's always changing and morphing and tweaking people always ask me do you know the end of the book when you start
the answer for me is no I know kind of the direction I'm going but if you look at any of my books like my first outline I have created an entire where I'm starting where I'm ending and I start writing as I go through it's like oh that's s cuz I change it I'm changing I'm changing it and by the time the book is done if you go back and look at the original outline and the last one they're not even close to anything like similar at all it still gives me like a dire to
go so the tool I use to do out my outlines is called it's called workf flowy I think it's a free app maybe you pay I don't even know but it's really simple it's like a never ending bolt list secrets of success and then from there it starts the bolt list and so here's where I start creating my table of contents and so for me um us going to be some kind of preface then I start titling my chapters I call mine secrets and I go to start giving titles like if I know the direction
I want to go from interesting to driven I keep going through all the different secret so click on secret number one and that becomes a new bullet okay what are all the what are all things I want to cover in secret number one from there I can go and I can create a sub bullet point just thinking of each of the the the core beats the core Secrets the core uh chapters I want to hit secret number two I'll go through and what are the things I want to talk about here and then go through
and I add those things and think out what the quotes what the stories what the ideas I'm going to try to get a final outline of the entire book as I see it today again it's can change a million times between now and then but that's kind of goal for today filling out the different stories the principles the ideas that's happen on day number six focusing 100% on getting the table of contents and the outline built inside of workflow welcome to day number seven of riding a bestselling book and hopefully selling a million copies uh
this morning I got up and I was starting working and one of my friends Connor boak who by the way has written probably 100 books 200 books and uh he saw day number five where I showed me editing in Google Docs and this is the text I just got from him he said seeing you write in Google Docs send shivers down my spine I use this app for writing all my books passing along in case it's helpful and he sent me a link to an app called scrier so I played with that setup today and
so far it is amazing so I'm going to show you guys what this uh looks like so you see over here this is the Manus script inside of Google docs I've been working on problem is like right now as I'm editing going back and forth I want to find something I scroll back up through 20 Pages find this SC copy and paste it down and I'm like oh what are the table contents which direction am I going I have to go back up and down and it is chaos he told me to try this new
process and I want to show you what happened and why I'm actually loving this number one it has this really cool side menu they call the binder I have my draft and you make basically folder for each chapter so title page table contents introduction there's a research tab so I have all my research I can go in one spot here put all my transcripts in here all the things for my free I can post in here and all my outlines from different versions of this so everything is here in this amazing little side menu and
the other cool thing is that when you start writing you can have up to two different things you can have the table contents on one side and the chapter over here or two versions of the page you can scroll around it it makes it so much easier to write and to edit and to find things to cut into paste I've had this on my computer now for like 6 or 7even hours and it is insane all of my research all my everything is in one spot and I feel like I can finally get to work
now I feel like I'm a real writer so anyway I'm pumped thank you Connor for this suggestion again this is 2 years of me writing this books I have so much stuff and it's chaos those who know me I'm not a super clean person like look at my office it is always a nightmare I've got uh here's the here's the mail that came in this week and all the books I got like my whole world is chaos and writing can't be chaos because it's too hard to find everything it takes too long so now it's
all one spot organized and I'm homeed so there you go now I can finally get to writing speed of my process and uh hopefully we get this book done sooner or later all right thanks everybody all right I hope you guys enjoyed the very first seven days of how I'm writing a bestselling book and hopefully selling a million copies if you enjoyed this series please let me know in the comments down below I want to keep posting these things and first off getting you guys feedback which a lot of fun and hopefully inspiring some of
you guys to start writing your very first book as well with that said one of the number one questions I keep getting from people over and over and over again is Russell kind of re chapter number one I want to see what you're writing like let us know and I'm not ready to share with anybody yet but one cool thing did happen recently I did an event for young entrepreneurs I call unlock the secrets and for my keynote presentation I decided to share what I taught in chapter number one of the book which is really
helping to understand how your brain works and I did it in a way that was really fun for little kids and so I had a bunch of stuffed animals had an elephant a lizard and some monkeys and I explained how your brain actually works I took that presentation I actually Threw It on YouTube recently and so if you want to see a presentation that's as close to chapter number of the book as I actually have right now you can watch that right now there's a link right here to the video somewhere click on that link
on the video it'll take you to the other video on my YouTube channel where you're going to see similar stuff I'm teaching in chapter number one of the brand new book and I hope you enjoy it so the Link's right here check it out and uh let me know what you think about the content [Music]
