it is easy to lose all of your money when it comes to investing into marketing for your business but here are eight things that you can invest into right now today that are actually worth every single penny hi my name is Dan Brock the deadbeat super affiliate I've made millions of dollars online while being basically probably the laziest person you possibly know and in this video I'm going to show you how to take a small amount of money and use it to turn what is normally a commodity business whether it be as an affiliate marketer
or a product Creator use it to turn it into something that people take out their wallets and hand you cash and a lot of it all right that was pretty high beat but let's get started so number one is if I could go back in time I would invest into stats and tracking let me pose a scenario to you let's say you have video number one that you publish on YouTube and video number two that you publish on YouTube how do you know what you say in video number one or what you say in video
number two how do you know what actually drives the results so can you imagine if you were able to figure that out and over the course of promoting your business you knew exact what that that you could say or what to write that gets you the most amount of sales well you can only do that with stat tracking so tracking where the sales are derived from so this is what differentiates an amateur marketer from a professional marketer and this is how you compound your experience over time it's all through stats and tracking so you can
use software like Google analytics or click M magic if you want to pay for it now once you have that in place then we can do things like sponsor communities so to give you an example from one of the companies that I created and RAM I used to sell hosting and I what I would do is I would go through my customer list and look for websites that were related to Tech or gadgets or anything internet marketing related and I reach out to them and I'll be like look I noticed that you have a little
Forum about blank Tech usually Tech related well what I post to you is that we'll actually host your community for free we'll give you all the server space you could possibly ever need we'll do it for free in exchange all we ask for is a little Link at the bottom of the Forum it's going to be intrusive and you won't even know it's there well that those investments in those communities were the best sources of customers I ever had they were willing to pay higher prices they stayed longer and they turned into evangelists for the
business so I took what was normally a $10 a month expense and was able to convert that into a lead generation machine that eventually resulted in thousands of dollars a month for the customers so as long as the Price Is Right sponsoring communities where people hang out in your target market hang out hangs out could be one of the best Investments that you can make in your business and the reason why it works is that it conveys a certain status to your business that you normally wouldn't be able to get otherwise and another way to
do this is with celebrity sponsorships let's say go to like Kim Kardashian and hand her 50 Grand to have her give you a shout out what I'm talking about is finding even local celebrities or even DFT celebrities in your space and you can offer them a small monthly retainer and even affiliate commission to promote your product or to give you a shout out now there's a twofold benefit here number one they're going to send you customers from their own audience number two in your marketing when you're able to show that you have celebrities endorsing your
product this is how again you raise the perception of value for the product that you're offering that status kind of rubs off on your product by being associated with them so just make sure you pick the sponsorship wisely this is something that if you build into your business it's going to pay off for years to come usually you can get it for pretty cheap and the next thing to invest into is package design we as humans believe believe it or not when we buy something we're not really investing into what the product does usually it's
the way it looks so just take Apple for example the actual Tech in the Apple in Apple computer well actually they've improved it a lot recently but let's let's just say 5 years ago it was always behind as far as the tech specs were concerned the computer itself what you bought was not really as good as say a Windows computer but because it was packaged and it had a nice the the Aesthetics of the product is what made it Stand Out and because of that they were able to charge premium pricing so the way your
product looks the packaging that it comes into is immensely important I'd even say it's more important than the actual product itself so you can't go wrong investing into the Aesthetics and the packaging of your product this raises the perception of value and once you do it it's basically something that pays off forever because it's done you don't have to change it and again it's all about marketing so package design is marketing another thing that works really well is investing into copywriting so make sure when you're find finding a copywriter it's not just some random Schmo
you you you hire off of upwork for example you're looking for people that are have credibility in your industry that are proven to be good copywriters so you're you're going to spend a lot of time trying to find a solid copywriter so looking back on my own career one of the best investments I ever made in addition to sponsored community and celebrity endorsements was uh hiring a vetted copywriter so someone who held status in the industry just by saying that you had that copywriter work on your product attract people to promote your products it attracts
people to your products and it usually converts better so I have never lost except for one occasion where I didn't vet the pro the copywriter properly and yes this is expensive like personally I've spent up to $30,000 to have someone write would be like maybe a 10-page sales letter for me but the increasing conversion that you can get by having like an amateur upward copywriter versus a seasoned professional who actually has status and credibility in your your Market is leagues notable leagues apart so that's small investment small but for what it can give you in
return it's just it's been probably the best investment ever made in addition to sponsor communities and in Celebrity endorsements okay then next this is something you can't really lose on is get good lighting audio and video equipment so the microphone that I'm using for example yeah I I realized there's a little Echo I'm still trying to solve that problem but the AUD this microphone for example was $1,000 but this is something they've used in sitcoms for the last 20 20 years just because it's known to work it's durable it's going to last P basically probably
for the next 30 Years so that small investment that I've made into this video this audio equipment it's something I can use across all my YouTube channels and it's going to continue to pay off dividends because just the sound quality is so much better it's going to give you that edge it's going to increase the perception of the information you have to share whether you're an affiliate marketer product Creator whatever you just can't lose it's something that's going to last for a long time this lighting equipment I can get the bus probably for pretty cheap
it's going to continue tot work as long as I don't break it for probably until my career is over so invest into good quality video equipment so do your homework figure out what that is next thing is to that you can invest into that pays off is bonuses for your products so bonuses are what allow you to take what's a commodity product and turn it into something unique so you can with some creativity take A500 to $1,000 investment create a nice little side bonus that either overcomes an objection or increases the perception value in your
product for very inexpensively and you can take what would be a $1,000 investment and overtime turn it into $100,000 by improving the value of your product for a little bit of input and another thing that can provide immense value to you in a marketing is getting press releases I know this is sounds old school but press releases can number one increase your SEO value of your website and number two when people go and search your company or your website you're going to have all these cool listings from sites like CNN Fox News Yahoo all of
that is going to increase the author the perceived authority of your company and number three it can actually lead to some organic news coverage or or press for your business which is immensely Valu valuable when clients see that you've been in the news it elevates you in a way that the fanciest copyrighting could never do so press releases has this video been valuable to you so far well if yes we can take what I just taught you in this video and take it up like 10 levels High and to do that you should watch this
video right now it's titled it took me 24 years of marketing to learn what I'm going to teach you in 14 minutes so we're going to elevate everything into that you just learned in this video if you want to give you more value you should watch this video right now my name is Dan Brock the de beat Super affiliate it's nap time
