How To Sell Your Idea For $512,000

for a while now I've had this idea of bringing together successful online entrepreneurs so we can learn from each other share ideas grow together and recently at my yearly adcon conference I brought that idea to life I made an offer that generated $512,000 from stage and I want to break down the offer that I made for this new program what I said why I said it how I said it and what you can learn from this presentation to make your business more profitable and effective as well but first if you're new here my name is

John husband and father online entrepreneur and founder of AD clients.com and over the last 10 years I've launched multiple online businesses that have surpassed $30 million in online sales without hustling 24/7 sacrificing my personal life or stopping doing the things that I love to do and now I teach people how to do the same so that being said let's Roll the clip and I'm going to give you a director's commentary as we watch me present this offer that made over half a million dollar in 20 minutes and I'm going to tell you exactly why I

did what I did let's check it out so what I'd like to do before we go to a break if it's okay with you is at this point in the event I'd like to share with you a way that some of you not all of you some of you may wish to work with us at ad clients and we can help you to scale your business would that be okay if I took a few minutes to do that would that be all right yeah thank you that's awesome there's something really uh really important that I

just did I I I did something called permission to sell and this is the idea that you don't want to surprise your audience with an offer whether you're at a live event like I am here adcon or whether you are on a virtual event a webinar a zoom room maybe you're doing an online challenge whatever the context if you go from content and roll straight into an offer it can still do well but you've got people with their backs up with their guards up you know they weren't expecting it and now it feels weird the

tone of the presentation has changed so it works quite well to just include the audience in the decision to move toward an offer so that's why I just said there look what I'd love to do is share um U an opportunity that I've got that some of you uh might be interested in would that be okay if I take a few minutes to do that and you can either get your audience to give you a hand raise give you a yes in an online chat room or you can get them to just shout out yes

uh you know like I did in this particular presentation and it really softens the room and it gets everybody ready for what's about to come which is an offer um so it's just getting the frame of the room uh right I'm looking for 20 or so people from adcon 2024 to join us for a unique Mastermind experience this is not just a coaching program it's a mastermind and it's a group that I've had for the last little while it's a group that some of those individuals are right here in the room right now and we've

been working together behind the scenes and we've had some of the most breathtaking conversations around my boardroom that you can see here at ad clients HQ a really really impressive group of individuals making a difference in the world doing some awesome numbers in the business and I've protected this group I've actually not opened up the door to this at all and it's not something that many of you have even really heard about because we just don't really let people in you get to sit with me in my office for 12 months and it's quite a

big deal and and I need to protect my energy as well and and so this has been and and I truly believe is still the most exclusive and most powerful Mastermind group in in the UK for coaches experts and service providers and and some of the people that are in it just so you know we've got Phil Harris who spoke last year who was here last year again remind me yeah so you will have seen him speak amazing uh business owner he's doing well over a million dollars a year with his course business so just

to pause here real quick because there's a little bit more of this coming but let me just explain you know what I'm doing I'm in a unique situation where the the offer that I've made the idea that I had was actually one that I very very Loosely implemented a couple of years ago it didn't really get any traction and the reason didn't was because I was really really restrictive as to who could come into this group I allowed some of our existing clients to come up and work with me in a smaller more intimate group

and then we locked the doors to that and we've had just a a very very small number of people people in this in this room so that puts me in this unique situation where I've had the idea to expand this group to grow and scale this group to allow more people to come in and join what we're doing and so for that minute and a half I've taken time to build the the um the fomo right people feel that they've already been missing out there's there's been this group that's been operating and it sounds amazing

it sounds incredible they're having awesome conversations and I didn't even know that this group existed and now they're being presented an opportunity to hear about it so even more so it will create this feeling of I don't want to miss out on this and because it's a high level group of people and there is a bit of a gatekeeper to get in I'm now as you're about to see going to use the examples of who's already in the group and the size of their business and the things that they're doing I'm going to use that

to help me attract more of the right people because if you hear who's in the group you're going to gravitate towards that right and absolutely crushing it came and taught some of his amazing Instagram strategies last year he's got a huge following on social media he's in it Faceook who's in the audience with us right now I gave him a shout out during alli's session he's in our Mastermind group and spoke at our event last year summer is in this group and she flies over from America to be a part of this she actually spoke

last year as well again an incredible seven figure uh business Lisa Hugo is here in the room and she also spoke last year an incredible communication coach and speaking coach and she's in our group as well Ryan pinnick spoke on day one anyone find his presentation slightly entertaining anyone so he's actually in our group as well so you get to hang out with Ryan he's an awesome guy and really you know gives from the heart Franken blancan massive business came to us oh a friend of franks where where were you raise your hand again oh

good man all right just you just like him you want to be friends I'll introduce you man join The Mastermind and you can get to meet him so Frank's in here okay so let me pause here because I want to point out the good things that I've done in structuring this offer but I also want to point out the things that perhaps looking back I I would change and when somebody's shout something out in the audience during a Content piece that's not much of a a disturbance but during an offer it's really important that for

you as the presenter you stay in the zone of that presentation and making sure that you described the offer in the way that you intended and that threw me off just a little bit but I thought it would be a quick interaction oh you're a friend of Franks yeah I am awesome we move on right but he shouted out I interacted with him and then I couldn't hear what he was saying and I couldn't even see him in the audience cuz the lights were too bright so that actually ended up being something of a pattern

inter but of the wrong kind that was not helpful and interrupted the flow so I wouldn't do that again in hindsight and he came to us when he was at 20K a month and he was stuck just couldn't move forward the guy does2 million dollars sorry Euros two million euros a month now in his business and just an incredible entrepreneur just outw works everyone I've ever seen I mean the list goes on incredible ERS Andy who's going to be speaking tomorrow Carla incredible business over in America as well Lucas who I mentioned earlier he slipped

through the cracks through a mutual friends introduction we let him in and he's been absolutely awesome and just so many other incredible ERS we've got be be and be to see alikee and and it's a small group and we've kept it small and uh and we're going to be opening it up for the first time in a couple of years and really give you an invitation here at eom to be a part of this and like I said I've decided with the group's permission uh to do this you know we actually had a chat about

this guys like would this be okay should we make an offer should we should we find some more people to come and join um our group and and I cast some vision for the plans that I've got which I'll share with you now and they're really uh quite exciting so I've just done something interesting here as well often times with programs and masterminds of this kind the person at the front in this case me is not as involved as the program designer makes it sound like they are and with this program in particular I really

am I am so uh close to these clients I interact with them all the time some of them on a daily basis and so I want to convey that because if there's ever a potential objection that someone might have to a program that you're describing you want to preh handle that objection you don't want that to have to come up later on so if you can creatively handle that objection meaning you weave that objection into some part of the way you described the offer that's one of the most powerful ways to handle objections because subconsciously

that objection is being handled for them and so by me saying something like I went to the group and you know and with their permission we decided to bring some new people in I cast vision for them and they were all in agreement and we we decided to do this it really makes it sound like John's right there in the mix with this group like this isn't a program where he's really distant John's there talking to them even getting their permission for adding more people in and so um it's going to start to soften that

concern of is John really around in this program so that's why I did that I truly believe you will see the fastest largest and most exciting leaps forward in your business that you've ever experienced I don't think there's anything like this I really really believe this and let's start with first who this is for because it's really important okay because it really isn't for everyone in the room you have to be at a certain stage so let's talk about it you already have an established lished a business or an offer already okay beginners newbies in

the room I love you but this isn't actually for you if you're just getting started if you're just learning what a funnel is and just trying to get your Instagram account set up then this might not be the place for you yet you need to have an established business you need to be uh you know having that that goal of getting to seven figures you know some people nothing wrong with this some people are very happy just looking to get to six figures a year and just sit there and post there and they're very happy

that this won't be the group for you we're having big conversations we're thinking about big stuff and we're all looking to get to that seven figures eight figures and and and Beyond and so you need to be having that big that big mindset all right you want to go to some big things all right you are perhaps feeling stuck at a certain level in the business and every time you try to move forward something breaks if that's you I've been there I've overcome it I know exactly what's going wrong and I can help you solve

it um and the other things that you see there on the screen all right you just got to be at a place in your business where you've got the wheels are turning so I've got a list here of all of the uh requirements for who this is for and it's really important and as you're about to see I've got another slide about who this is not for now sometimes bit like the objection that I just mentioned we can kind of weave it into the content and the story a little bit but I actually find having

a slide like this that just very well articulates who it is that I'm after um it's very beneficial for someone to be able to look up at the screen see a bullet list and see themselves in that bullet list I think it's very very important and what you'll notice here is I've got a number of things on the screen some of which are exciting statements like this is for you if you aspire to this right you aspire to having a seven figure business right um you're you're craving that hypergrowth so I'm speaking to you know

their personality and like where are they going and how driven are they but I'm also qualifying who this is for by explaining some of the pains that they're experiencing like you feel stuck at a certain level of income and you can't grow without something breaking every time you try to do it well I know that for the Avatar that I like for this particular program that is a constant thing that they would be experiencing and so by saying that it gives them confidence that I understand the problems that they've got and therefore by association I've

probably got the answers you know and so there's a subtle subtle amount of NLP in this presentation where we're just saying and doing things that just help someone to realize that this is the author that they need and that I understand them and I'd like to say at this point because this is really important to me different people have different styles and there are some people that will double down on speaker manipulation right they don't have a program of any value but they're so darn good at selling it that they will still sell out the

program and have a high refund rate and all of that nonsense I don't subscribe to that in any way shape or form I don't want to have an event where I have delivered zero value and then I roll into an offer and that offer is so packed to the brim with NLP sales persuasion manipulation I just don't subscribe to that in any way shape or form what I would rather do and what I have found to be a far more effective strategy and I recommend it to you as well is overload on the value that

you provide and people will want to come and do some work with you and it makes making offers so much easier for example think about the context of this event these people are at our annual uh marketing and sales conference here in London which by the way Shameless plug it's called adcon you can check it out at adcon .co.uk it's a phenomenal event if you want to come in for it really it's amazing and I've just shared three days of some of the most amazing marketing and sales training the value has been so darn high

so by the time I get to this offer people have already decided whether they want to work with me or not they've already decided if John makes an offer I think I'll be interested and then I can just use some very subtle framing uh techniques and uh speaker communication tips and tricks to uh hold the attention of the room but there's a line that I personally simply won't cross and it's being demonstrated um here the wheels are turning and now it's time to scale equally who who this is not for it's not for you if

you're brand spanking new to this entrepreneurial Journey you're still deciding what to offer you need help to launch your first ever funnel you don't have any clients yet and you're currently in panic mode in your business because absolutely nothing is working we love you we can help you and we can support you we've got other programs for that we would love to talk to you about getting you started this won't be the group for you ultimately this is for those of you with an exciting business already and that you need to light a fire under

it and scale it to seven figures F three components in expansion and I'm so proud of us bringing all of these three things together because I don't think anyone else does this number one is the coaching within it I'll talk more about that in a second number two is the community that you'll surround yourself by and number three are the connections that you're going to be able to make and the people that I will be able to connect you with and it's a 12mon experience okay the goal is the fastest and easiest path to scale

your business to seven figures and become the go-to expert in your Niche while working with Extraordinary People along the way so let's start with coaching real quick let just walk you through this you're going to get to spend uh good time with me and my team unpicking and unpacking every problem that you've got and solving it for you we've done it we've been there we know the hurdles with that eight figure blueprint wherever you're stuck we will be able to diagnose very quickly where you're stuck why you're stuck and help you move forward so that

thing continues to move and we've got a few ways that we're going to do that number one quarterly multi-day Mastermind meetups these things are now what I want you to pay attention to as I go through the coaching elements we've got three elements right coaching community and connections as I go through just the coaching piece notice how I'm not going into the details of exactly what we're going to be doing what we're going to be looking to achieve how we're going to achieve it the exact steps to take to scale the business what type of

traffic we're going to run what type of sales funnels we're going to build I'm not going into any of that because the reality is that's not um the way this offer has been designed this has been designed to be a 40,000 foot view I want you to just look at this and go that group sounds phenomenal I'm going to get the coaching I don't quite know exactly how it's going to work out but I'm going to get to work with John and his team and I'm going to get their help then I'm going to get

the community then I'm going to get the connections those three things coming together this feels like insane value for money so the more I go into the details the more I would actually create more questions more confusion and so I'm not doing that so just notice that as we go through so fun and you will leave uh just more motivated than I think you'll ever feel coming out of one single room we we do it at our HQ at ad clients and uh we may end up doing it at London sometimes for you know the

the bigger you know Christmas get togethers and things like this but here in this room we get to work my business is currently operating in around 5 to six milon a year I know all of the issues that you'll be coming up against and I break them all down for you at these quarterly masterminds we're able to share with you stuff that we're testing stuff that we're trying things that's working we talk about the things that don't work so it's just as much value coming into this room and learning what to do and also learning

what not to do because we tried it for you and it didn't work so every quarter you come into this room you bring your problems we work them through and then you leave and your problems are solved and then we go for the next cycle we also have monthly live trainings again things move really fast in this marketing world something that worked one month may not not work the next month you need the updates you need what's working right now and so every month I'm going uh live on a webinar with you and we're going

to break some new stuff down for you teach you some new strategies things that is working uh for us and then you'll be able to ask questions and we interact it's really personal voice awesome we just we just hang out on Zoom all right got our expansion Academy I'm not going to go through all of these but these are some of the core strategies that we'll be working through in your business when you come into this masterm we'll do some of these immediately and we'll work through some of them over the course of the year

and if you've got problems in your marketing it's probably your traffic is is locking the business entirely or your lead acquisition is not where it needs to be you've not got the right front end funnel getting the right numbers and so on and so forth and there's some things over on the operational side that could be the issue as well these are the things that we're going to focus primarily on inside of this program and ultimately my team becomes your team uh as well all right I spent hundreds of thousands of pounds in payroll and

testing and and having some people join the team and having some people leave the team we have tried lots of stuff all right my team becomes your team we've just got an amazing amazing team of experts and they're there for you all right and I'm person in your corner this is that program where you just get me on tap it's really cool you got any question you just hit me up all right we're in groups together you can just message me there's no gatekeeper I really really really love our our expansion clients and and any

question that you have just comes direct to me if it needs to be uh for me so ultimately we'll teach you everything that we're doing in our 5 million plus a year operation nothing's off limits ask any questions that you need and we'll work Incredibly Close with you for the next 12 months so that's the coaching so you can see in literally a matter of minutes I've described how the coaching will work or at least what what they're going to get and I've shared just enough that they will realize okay I get John I get

his team they're doing 5 to six million a year they clearly know their stuff and here's the kicker don't forget they've spent days with me now in this room U where I've demonstrated the value that I can provide which is why I don't need to oversell here I don't need to come across as desperate I don't need to pitch too hard because the room already know me like me and trust me and dare I say believe in me and so all I need to do is just give them a Whistle Stop tour of the type

of stuff that's going to happen in the program and people will be interested in joining which of course which of course they were and by the way side note this since adcon is a program that we periodically now will be opening and closing every now and again we'll do another little cohort and bring a few new people in and then we'll close off again I have no idea the time of uh the year or the month that you're watching this um but click the link in the description box or maybe it's popping up on the

screen I'll take you to a page where there's information about this expansion Mastermind if you're watching this and going damn this looks pretty good actually I think I might like something like this there'll be a link around here to go ahead and get some more details and if we're open you can check it out if not I'm sure there'll be a wait list or or something like that coaching loads of stuff in there my team can help you unpack all of this and understand it more if you need to I'm not going to have you

make an investment with me here today it's simply going to be to have a chat with my team so they can unpack this more the second is the community all right when you get in a room with people like this it's extraordinary this event is exciting right have you enjoyed being here around other people like this yeah yeah it's awesome it's so motivating and it's so inspiring but now imagine doing it in a smaller setting where you know everyone in the room is a winner everyone in the room is doing the same type of business

as you shooting for the same thing the the feeling you get every time is awesome and it takes one Connection in a community like this to transform the trajectory of your business this book is actually an example of that because the person that I met that helped me with this book in two uh two weeks we did this before Adcom is someone that I met in a mastermind Rob Moore I met him in a mastermind uh probably half of the speakers on stage I met in a mastermind when you get into a high caliber group

of individuals it will Elevate you like nothing you've ever experienced before and some of those connections turn into speaking opportunities and podcast guests and all sorts of cool stuff it's amazing we have lots of fun together we go out we have nice dinners we entertain you we got some really cool stuff that we do and there's accountability in the community as well right you leave adcon and you wonder if you're going to take action yeah there you are Joan and you wonder if you're going to take action and then maybe you won't and you procrastinate

well if you know you're in a group of individuals that we're all high Achievers and we're all going to take action we're meeting quarterly for that accountability we're meeting once a month on our live trainings for accountability we're Ming each other in our groups which is the next thing we have a mastermind Community for that and so you're it might just be worth pointing out at this point that as I mentioned earlier I'm not focusing on traffic funnels sales strategies that we're going to teach them in this program and that truly is by Design because

this offer don't forget has has been constructed for the type of Avatar that I want I'm looking for ideally for this expansion program I'm looking for people that already have an offer they're already generating some clients they already have sales funnels they already have some kind of traffic that's running but maybe now scaling has been something that's keeping them stuck not understanding the numbers that they need to be able to scale um not structuring the business properly not building their team in the right way not being able to scale their traffic the funnels are start

starting to break so if I was creating an offer here at adcon for a more entry level coach then I would probably be describing more about what we're going to build how we're going to build it what we're going to do and what's the exact Journey but that's not the Avatar I'm looking for expansion the people I want for expansion will resonate with just this idea of just 40,000 F foot view we want to get you the accountability we want to get you the connections we want you want you to meet people in the community

that's going to be able to help you and uplift you we want to surround You by an incredible group of people that will keep you elevated and keep your head above water like all of those things are descriptions of a program that my dream Avatar would like so there's a massive lesson in this when you're creating an offer it has to be designed and described for the Avatar that you have in mind and so you're going to be able to ask questions to each other and support each other it's amazing that's Community the third thing

are connections I love connecting people I really do it's so much fun and I've already been doing it as much as I can back backstage I want to connect you with these high-profile individuals that you otherwise would perhaps have no access to I want to facilitate the access so we're going to be bringing guest trainers on our monthly live training course I've already got a bunch of these lined up incredible uh entrepreneurs doing things that I just don't know how to do and we're going to bring them on well I was talking with Lucas just

the other day about this and and I was asking him what stuff he wants to learn more about in expansion and he said well you know School groups I'd like to learn more about that I said great I'm going to find the school expert and I'm going to bring them on one of our monthly live trainings so I will feedback from you as to what you want to learn I'll go find those people and I'll bring them in an example of this is our guest sorry our quarterly Mastermind that's coming up the next one's next

month this in June how many of you got value from Adam st's presentation yesterday yeah awesome almost all of you in the room well he's coming to our Mastermind at next month and I've got him to do a deep dive on this branding stuff in a small room of 20 to 30 people and he's going to be able to tailor it to every single one of you in the room same with Joe heids he hasn't spoken yet he's speaking later on today but let me ask you a question how many of you think you could

learn something from someone spending $150,000 a month on Facebook ads give me a whoop if you could all right give me a whoop if you think you could learn from someone spending $150,000 a week on ads give me a whoop if you think you could learn from someone spending $150,000 a day on ads let's go yeah so he's speaking l so obviously I'm creating a little bit of banter with the audience and you know doing that third whoop you know got a few laughs around the room and um again if you can create any kind

of subtle uh laughter smiles you know good fuzzy feeling around the room it really helps when you're in the middle of an offer because although you've done permission to sell at the very beginning although people's guards are down um there is still something about an offer that people are like where's this going you know how much is it going to be what's so anything we can do to continue to bring their guard down and soften them um will really help so doing something saying something that gets a bit of a giggle but a laugh makes

you look a bit silly um all of that stuff actually really helps speaking later on today actually so don't go running away he's speaking this afternoon he's doing some crazy stuff and he's coming to our Mastermind as well and then I have a huge surprise um adcon we have budget to do the big stuff right bring in some big guests I want to start to bring that feel that caliber down into our masterminds and and so the idea of dragons being an event is exciting you come along and you get to see them on stage

and it's it's cool but I want to get you in Intimate settings with some of these people and um in my Dragon's Den video that of course was completely fabricated um I said that I wanted to do I know you can't believe it it was so believable um I said that I wanted to do something with Sarah Davies just perhaps not today well I booked her for our next Mastermind or at least no sorry not not June's October's um it's done it's agreed and she's coming and so you imagine being in a room with someone

of that caliber she's an incredible entrepreneur and she's actually an incredible person and she'll be in that room 30 of you it's not just to Quick shake a hand and maybe snag a picture it's actually getting to spend some time talk to them get some thoughts on your business from there I am so excited to have SAR Davis atas it's going to be incredible and this train will continue moving I've got some awesome guests lined up I I want to put people in front of you that perhaps you wouldn't have been able to get in

front of we've also got meet and greets at adcon you know last year our expansion members were able to come and meet Neil Patel get a picture Ali abdor our expansion members were able to come and join us and get a picture you know just can't do it for 500 people but we can bring through some people and we did that today and so when you come to our events and our meetups we'll make sure that we're doing that for you and lastly and I want to be very careful with how I say this is

not a promise but you already see from our lineup that so many of these people are in my Mastermind already they spoke last year some of them are speaking this year some of the speakers that are uh speaking over the course of the next three days some of them are now coming into expansion they've already said that they want a spot now that we're opening up so we got some really cool people in here and I'm looking for speakers on my stage that I can trust and I can't really build trust with you in two

days but I can certainly build trust with you if you've been in my Mastermind for a few months and so those opportunities may come up and if there's anything I can do for you like that I would I'm looking for those opportunities to be able to do it all right so nothing like this coaching Community connections I think is absolutely epic it's a program I'm so excited about and I I'm really really buzzing that we're inviting some new people in so so here's the deal it's 12 months it's 19995 uh British pounds plus V8 don't

blame me blame the Batman right and that's for the full 12 months um to get into this group it really is just a chat with my team and notice how I very confidently very quickly addressed the price I didn't speed up my language pattern if I had sped up it would have made it sound like I'm not confident in the price um but I did move through it very confidently and very quickly and if you deliver it just right it will display that confidence to the crowd because the reality is I'm tremendously confident at that

price I mean what what people get inside of this expansion Mastermind is ludicrous for that price it is insane right it cost me I probably shouldn't say this but far more than that to get some of the headline speakers in that I'm bringing into the expansion Mastermind even just one headline speaker costs me more than that to bring them in and so that person gets to meet interact with get a picture with the likes of Sara Davies and other amazing entrepreneurs and uh so the right person can see the value in that immediately the coaching

with me and my team for a full year the community and I've already demonstrated through the offer the type of person I want in so they already know who they're going to be surrounded with then the connections on top for the person it's a no-brainer so I don't need to do any of the weird you know hey it's this price but today it's this price and if you act right now I'm going to slash it with this price and if you do it right now I'll throw in this thing I'm not needing to do this

price drop because I can just very confidently say the price knowing that the right person realizes uh the value but now I'm about to explain um what qualifies you uh to get in because there is actually a process they can't just buy it so let's check that out and we'll see if there Synergy and explain more about that in a moment so when you talk to them if you need to chop it up a bit we're very happy to do that we're very relaxed on that no issues uh whatsoever but just know that that works

out to be about 1,666 per month and for that you could very realistically you could hire one crappy marketing agency that four weeks ago went through a course on how to be a marketing agency and now here they are as your one expense that could have been the same expense as to get into expansion you could hire an entry-level marketing assistant someone who's just trying to help you right just trying figure out what this marketing stuff means and they put a post on Instagram for you so yay we posted no we could use that same

fund to get into expansion you can invest in a a little bit of gold and see what that does or you could get into a group like this for 12 months and subit yourself in an environment that's going to elevate you that's going to help you scale with my team the community and uh and the connections if there's an opportunity for you to help the audience to quantify what that expense really means um it's a good thing to do I mean they're already going to see that price tag of 20 ,000 or um 25,000 us

it would probably work out to although at the time of you watching this video there's a very real chance that the price is already gone up we've incrementally increased it um since adcon so um you know check out the link that I mentioned in the description box for the for the update um but people are already going to see that price and they're going to start to work out what that would mean but by breaking it down monthly and sometimes you can do this by breaking it down to a daily expense and then draw comparison

to what they could get for that money and it will start to become a complete no-brainer cuz for the type of person that I want an expansion they are already spending 2,000 on a marketing agency that sucks or hiring a marketing assistant and it's not going very well they're already doing these things and they're disappointed by it so now I'm able to com you know draw this comparison that for the same price you can get everything for a whole year that I've just described here they go wow okay that actually does make a lot of

sense um so I just thought real quick with the last few minutes that we have rather than just hearing this from me I want you to from a few people that are in our group they're literally going to speak for 30 seconds each so if you want to come up who would I speak to Lucas Andy Lisa if you're in here in Fez as well you want to jump up here real quick I'm going to grab a mic if you don't mind oh you just go under a table yeah give him my hand as they

come up Lisa let me give you a hand it's very bright here we go let's let's start this end just literally 30 seconds these guys have been in our expansion group for a little while while it's been closed off just rapid fire what's it like should some of these people Jo okay I joined expansion because I wanted to scale to the next level and this is the place definitely to do it and if you are an entrepreneur and you've got a small team you need a community of people that you can you can get together

with you can bounce ideas off you can learn from when you hit a ceiling and you get stuck then John and his team they have all the answers to help you to get through that and get over the hurdle and get to the next level um I think it's it's just a wonderful Community to be in we learn we bounce off each other and and if you're thinking about it i' say just just do it thank you Lucas yeah um I I found my way into this program and really needed help like instantly time was

the most valuable thing to me and the help as you showed was the thing that we needed it changed everything and just made it feel so much better and I I honestly feel I you wrote It's a team with your team and I feel my family has extended and I'm I'm I'm super happy to be in this program amazing thank you man yeah I think from my perspective um I think running a business is really hard and I think there are a lot of quite rightly quite specialist individuals and I've spent a lot of money

um with people on funnels or on SEO and things like that and I think for me it was kind of the 360 solution um but actually to be honest um over the years I've been doing this John penth he's the only guy that's ever actually made me any money I take that I take that oh yeah I mean um the the online you know world is constantly evolving it's moving so you can't really stay static so you know just like having these guys I mean I'm being asked all the time to say Fe are you

still on your own doing all this and and I say well yeah also no I've got like one of the most amazing like teams uh you know there if I need help with ads or videos or again just strategy with John um you can't really you've got this net of just people that just mean that as long as you apply yourself just ask these guys they're just got all the knowledge so uh so yeah that transformed my life and yeah that's it amazing thanks give him a big hand please take the seats thank you thank

you so much so anytime that you can have testimonials um to back up the offer you know definitely worth doing if you've got people that have been through your program already that they've love and they've loved it utilize that right you could do it through a video testimonial if you're at a live event bringing them up on stage uh is actually a really really good way to do it because now those around the room as they're thinking about maybe joining expansion they're going to be able to bump into those people now hey did you really

mean what you said up there on stage and now I know that I've invited people up there that will speak well of me in the program because they loved it right so now you've got walking talkinging testimonials around the event which would really help wonderful I I greatly appreciate that and look I just wanted you to know that this not just me up here saying this stuff it really has been a tight-knit community that we're opening up the door to and if you feel in that place where okay I've got the wheels moving I know

what offer is and I've got a bit of traffic and I've done some funnels I've got some clients but every time I try to scale it doesn't work something breaks I need to get around a group like that we would welcome you with open arms if it feels like a good fit so if interested you can't join today we really do need to figure out if it's a good fit for us and also for you so how this will work is we will start with a chat sometime in the next few days I'm going to

give you a QR code in just a moment and a link that you can visit to book a call I will give you a heads up that of course we have 500 people in the room and I've got three people on my team ready to speak to you and they've got about three or four slots a day so it's going to fill up quite quickly and also the time slot that you want might go pretty quickly as well so when the QR code comes up in a minute if you are interested scan it as fast

as you can fill out the expression of interest and then there's a calendar on the next page and you can go ahead and book a time slot that works for you sometime uh in the next few days but please understand this this is not a sales call it's actually the complete opposite to that I actually want to put you off and my team have been given this instruction we want to make sure that you're a good fit so much so that we might say some things that scare you off we might say some things that

just don't uh relate to you and we would like to get that done on that phone call so that we're definitely on on board here so we need to be extremely selective with this our our expansion program is very very time intensive for for me and the team and if I can be honest we spend a lot of time together I kind of need to like you you need to be an okay human being and if you're not I probably don't want to spend time with you so we just want to make sure that it's

a good fit and we we would 1,00% prefer to take less people than accept some of the wrong people I'll keep the group small if we if we need to all right so here's what will happen on this call it's nice and simple number one we'll get to know you your business your goals we'll probably talk about how you found adcon and maybe even get your feedback on that would be awesome number two we'll determine whether our expansion Mastermind would be a good fit for you number three we'll answer any questions that you may have

we're very happy to to have that conversation number four my adviser that you're speaking to will jump off the phone share their notes with me and my leadership team okay it's really important that I'm aware of you and your situation and then I'll sign off on there and we'll wait until we've spoken to everyone so we do need to be able to speak to you all as soon as possible after adcon because we're going to wait till we've spoken to you all and then we'll see who we feel would be a good fit and then

we'll get back in touch with you and we'll invite you in that'll happen on a second conversation and at that point you can decide if you want to come in so the first phone call is zero pressure you know the price you know who's in it you know what it's about if that sounds even remotely interesting and you want to explore you may as well have that conversation let's chat we're both going to have a chance to go away and have a thing anyway so that's the end of the presentation and as you can see

towards the end there I'm now really softening the the invitation to book a call with my te team and I'm really encouraging people to do it I'm basically talking about the fact that there's really nothing to lose there's everything to gain you may as well have that conversation I'm only able to do that because for the last 20 minutes I've made it really clear who I want if I hadn't have done the first part and I was just trying to get as many people to book calls as possible then we would have a lot of

wasted conversations right we'd have a lot of people booking calls that weren't the right fit not even close but because I've done what I've done and I've said what I've said and I've positioned the program in a way that's speaks only to my ideal dream Avatar now for those in the room that are kind of thinking about it I want to put my foot on the gas and make it really clear look you may as well book this cool so go ahead get that done and um you know we really look forward to speaking with

you so that was my offer and we got almost the amount of people that we were after we're looking for about 20 or so people we had 18 people from adcon come and join expansion uh believe it or not we practiced what we preach we really did turn many people away we had about 55 56 phone calls booked some people it just wasn't a good fit for others really wanted it and we just we weren't feeling it but we found our 18 that we felt really happy with and then we also sold a whole bunch

of our other coaching program which is basically a step down from expansion so a lot of people that were interested in expansion but weren't quite ready they were excited to coach with us in another program so all of the sales together 512,000 in about 20 minutes not too bad listen I'm speaking on stage all over the world at the moment and I've got another presentation up here that I think you'll enjoy where I break down a $10 million sales funnel that I put together so