(calm hip hop music) - Business owners listen up, because this video is for you. Today, I'm gonna break down inbound marketing for you guys. We're gonna go over what it is, how it works, how it's different from the traditional outbound approach, and why you should create an inbound marketing strategy to grow your business.
Hey, everyone, it's Rimi from HubSpot. If you like this video, then make sure to give it a like, and hit that subscribe button down below (digital bell dongs) before you go. Some of you may already know what inbound marketing is, but for anyone that doesn't, inbound marketing is a strategy where you create content or social media tactics that spread brand awareness, so people learn about you, might go to your website for information, show interest in your product, and potentially make a purchase.
So basically, it's taking a more human approach to marketing, rather than the traditional type of marketing that we're all used to. That kind of marketing is referred to as outbound marketing. Using this method looks more like pushing messages out to potential customers.
You know those random ads that pop up, or email blasts that end up in your inbox that you never signed up for? Those are examples of outbound marketing. Outbound marketing also includes activities such as trade shows, seminar series, and cold calling.
So you put in all this effort with outbound marketing, hoping that your message resonates with the right audience. (upbeat hip hop music) This approach is proving to be less effective these days, and it tends to be more costly than inbound marketing. HubSpot has an inbound marketing course that you can take for free to learn about inbound marketing techniques, and develop an understanding of its core tactics.
Make sure to check the link in the description box for this course if you wanna learn about creating content that is relevant and that will also optimize your marketing processes. So now that you know the general difference between the two, let's talk about why inbound marketing is a better approach to use for your business. When you do marketing the inbound way, you're setting up your website in a way that attracts visitors naturally.
If you aren't sure how to do this, let me introduce you to the Attract, Engage, and Delight model. At HubSpot, we call this the flywheel. The way you attract is by creating a strong content strategy.
This looks like defining specific goals, brainstorming content ideas, conducting persona research, and running content audits. A successful content strategy will attract your target audience at every stage and keep them engaged, even after they've purchased from you. If you have no idea where to start, or how to create this strong content strategy, then make sure to download our free marketing plan template.
This will help you outline your company strategy, all in one place. It has sections for your target market, your budget, business summary, and more. This is a really helpful tool, and it's completely free, so make sure you check it out.
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- [Narrator] HubSpot. Grow better. (upbeat hip hop music) - Having a strong content strategy means using tools like social media, blogging, ads, and videos to attract.
Social media is a great place for you to turn leads into customers, and run ads to help people discover your brand. Blogs are a great way for you to establish credibility and allow people to find you through SEO. If you wanna learn about creating an SEO strategy to rank on Google, then make sure to check out this video where I break it down, step by step.
Once you've attracted the right audience, you can now engage. Once visitors turn into leads, you can use things like email marketing, or chatbots to engage with them and nurture those relationships. This can look like giving them information on the value your business provides to them, to focusing on how your customer service team handles calls or emails from interested prospects.
The engagement stage is all about great communication. You're not really selling anything here. You're just simply listening to your customers, and prioritizing providing the best customer experience possible.
Engaging with your leads helps build authority and trust. That brings us to the delight stage. Here, you're ensuring that your customers can easily connect with your service teams to resolve any issues that they may have.
Once you've closed a sale, your relationship with the customer has just begun. (energetic hip hop music) This is a crucial part of the buying process, because you want them to promote your brand, and share their positive experience with other consumers. You can incorporate things like surveys, and request feedback to show your customers that you care about their experience with your company.
You can also offer them incentives by having rewards like sales or giveaways for when they complete these surveys. Not only will this satisfy your customers, but it's a great way for you to gain their loyalty, and see which areas need improvement in order to continue growing your customer base. The flywheel is a business model that illustrates the momentum your business can gain by prioritizing and delivering an exceptional customer experience.
By using the inbound methodology, you'll be able to grow your business and build long-lasting relationships with your customers. Your customers then continue to come back, or share their great experience by word of mouth. This in turn keeps your flywheel going and growing.
They may even refer their friends. If you guys have any questions on inbound marketing, make sure to leave them down below. Thank you so much for watching, and I'll see you next time, bye.
I mentally know that I'm gonna mess up this line, 'cause I've been messing it up, so then I just mess up again.
