Time to Rise Summit 2026 | Day 2 Replay

Welcome back everybody. It is day two of the time to rise summit. We are so thrilled to be back with you. Drop one word in the chat right now. How you feeling? Let's raise that energy. Oh, it is blowing up. Yes. Hello. So happy to be here. Hi from all over the world. Wow. I'm excited. Let's go. Woo! This is the energy we want to bring to every day of the summit. Here we go. Feeling less on fire. Let's go. Wow. You guys are incredible. And this is what the Time to Rice Summit is all

about. And I don't know about you, but I didn't sleep last night. Yes. Get that music up. I'm feeling good. Hello. Hello, our gold card experience members. As I was saying, I did not sleep last night because of that energy from yesterday. And then I decided to go into the Facebook group and I watched your stories and I was so so touched. In case you missed it yesterday, my name is Renee Marino and I'm so thrilled to be your host, your guide, your teammate right alongside you on this journey. Back in 2020, I came up

to the hardest point of my life. I faced a lot of loss. I decided to shift careers and that's the exact time that I said yes to attending Tony's very first virtual summit just like this one. And through that event, my life was transformed. And it's just it's such a gift to be able to be here in front of all of you now, knowing that I was sitting right where you are. And now I get to be a support for you. So, it's such a such a gift to me. So, give it up right now.

Give it up for yourselves. Give it up for Tony. Give it up for each other. I feel that love. I'm sending it right back to you. Right back to you. Wow. My heart is so full right now. We have such an amazing day today. We have a lot to do. But first, I want to do a quick check-in. Let me see in the chat. Drop a line in the chat if you did your hashtag new story in the Facebook group. Yes. Yes. Yes. Amazing. When when I tell you I just I was in awe watching

your stories. And I want to take a second to call out one person who said something that really struck a chord within me. Her Name is Allesandre Montero and she said, "My new story is that I don't think the world owes me nothing. I actually think that I owe the world and I owe it to myself to serve." Wow. It was such a beautiful perspective shift and I took written notes from that. So, thank you, Alisandra. And this is the power of our community. And this is why we want to have you keep showing up

for yourselves and each other. We want to honor each and every one of you for showing up and playing full out because this is what it's all about. Stepping outside your comfort zone because that's where the beauty of life resides. And here at this summit and inside our community is where that transformation begins. We all learn from each other. And I learned a lot. So, thank you. Keep showing up for yourselves because that's how you win prizes. And we're going to be giving away more prizes tonight. We are giving away the last tickets to unleash

the power within. That's right. That's right. I said the last tickets to unleash the power within. But remember, you got to be here the entire time with us, start to finish. So, I want to know who commits to being here the entire Time. Write let's go in the chat right now if you commit to being here. Yes. Let's go. Let's go. Today, today we are talking about our identities or our personal brands. And your identity is who you believe yourself to be and who you believe you're not. And so many of us have not revisited

our identities in a really long time or maybe ever. So today is really going to open up your minds and your hearts. And then later, we're going to transition to love and passion. Get ready. It's my favorite day. And we're gonna bring a beautiful, very special guest, the beautiful Sage Robbins, who's joining Tony. Yep. Give it up for Sage, my dear friend, my soul sister. And she is going to join her her beautiful beloved. And they're going to do a session on relationship. So get yourselves ready. Get those notebooks out, right? Pen to paper, part

of that old school way of communicating. And you know, we don't do anything without energy first. So we're going to get those quick movements in. Just three minutes. And Tony is standing by with a big smile. He cannot wait to see you guys. All right, I'm gonna bring to the stage his very dear friend Who's been working with Tony for over 20 years. He is an expert in physiology. And this is who Tony trusts to keep his body ready and active. And we're going to do the same exercises that he did today with Tony. So

help me welcome to the stage the founder, yes, of Posture X, Brian Bradley. Good morning. Good morning. Good morning. Amazing. Amazing. Amazing. Okay, guys. Good morning. I'm glad everybody's here. I want to show you guys something. Um I uh did this on my Instagram to show people basically what the body Let's see if you can see that. It does it does it pan in? Does it pan in? Does it pan in? Does it pan in? Right about there. Look at the collapse of that ankle. That ankle collapsing like this, guys, is a major problem. And

the reason why that happens, I was just working with somebody backstage here. When the foot collapses like this, some people are going to look at the foot. But what if it's not the foot that's collapsing the ankle? So many of you yesterday closed your eyes and were like, "Man, my body weight is different. One foot's doing something completely than what the other One's doing." That type of imbalance could show up in an upper back, neck, shoulders, everything that you're suffering from where you're coming in going, I must have slept wrong. When you're sleeping in the

same bed that you've had for the last 10 years, it's not the bed that's the problem. Possibly it's the machine you're putting in that bed. Does that make sense? So, think about the chair you're sitting in right now. Your butt's in your chair, but is it even? It may not be. So, get a good feel for what your chair feels like right now. Like, sit down in the We know it's the chair built by the lowest bidder, right? We didn't spend a huge amount of money. I have a $150 gaming chair because it lays down

and I can take a nap in my office. I didn't buy it because it was going to hold me in the right position. So, get a good feel for that. If you're standing, you can check your balance, but what's it feel like sitting in that chair? And now, let's have you stand up and I'll run you through a change. So, here we go. I want you to take your feet and I want you to pigeon toe them. So you can look at mine. I brought a little color in here Today. Here we go. We're going

to take my feet and turn them all the way in like this. Pigeon toad. Get the legs tight. And now interlace your hands at the back of your head like this. And pull it back. You're only going to hold this for about 20 seconds. Just feel that. Get your legs pushed back. Feet are pigeon toed. Hands on head. Elbows back. We're going right after these deep muscles in your hip called the primary hip flexor. And we're getting your upper back to play along. So, pull those elbows back. I see a lot of people trying to

do this. Trying to do this. Remember when your shoulders used to move correctly. Yeah. Well, we have a big day for you today. So, balance is everything. When you're balanced physically, you're going to absorb so much more from Tony and team. I can promise you that. Okay. Come on out of it. Shake it out. What's it feel like standing there now? Things should feel and when you sit back down in a minute, they're going to feel like they're completely different. But I want to wake you guys up. Let's go. We're going to do 10 seconds

per side. The greatest abdominal exercise ever. Cuz I Know we got to get the energy up. We're sprinting. Ready, go. You're only doing 10 seconds. 5 4 3 2 1. Switch sides. Energy up. I know Tony wants you to the next level. Let's go. Faster than yesterday. 3 2 1. Have an amazing day. Let's go. Give it up for Brian Bradley, everybody. All right, it's time to play Fal. So, everybody raise that energy up and help me welcome to the stage the one, the only Tony Robbins. Thank you guys. How y'all doing? One, two, three.

Shake the building. Awesome. Yes. Get a virtual high five or a fist bump out there. If there's somebody beside you, go for it. Grab a seat. Feeling strong. That's it. How y'all doing this morning or this afternoon, wherever you are in the world? If You're feeling frost strong, make that fist and say yes. Say yes. Say yes. I know many of you are cuz I couldn't stop watching your videos last night. I really want to thank you for taking the time and doing your homework. And it's so wonderful to see how quickly people can shift.

How many made a big shift yesterday in your story and the way you're looking at your life? Right. And the videos, some made me laugh, some made me smile, some made me cry. I was still watching them about 3:30 this morning. I finally cut myself off. If you got a message in the middle of night there and you see it's from me, that's from me. They're audio messages, so you'll hear my voice and know it's me. But I thought that first of all, we have a 100,000 more people that joined us today. Over two million

people. Give a hand to all the people joined us. Yes. So, I asked my team if we might make a little recap video. Just a quick one for all of us for the people that are brand new joining us, but for everybody else, just a quick review of what happened yesterday and maybe a couple videos from the people I Watched last night. So, about three and a half minutes. Let's watch together. Take a look. This is the time to rise summit 2026. How are you feeling? I'm so excited to be here. We have over 2

million people joining us from 195 countries. Give it up for everybody that's joined us here. Ladies and gentlemen, our goal here is to come together as kind of a family from all over the world and to focus on the fact that there's two worlds, right? There's the external world and there's the internal world. And you can't control the external world, but we can control our internal world. Meaning what we experience out of this life. When you create anything, stress disappears cuz that's what we're made for. I think a breakthrough is a moment in time when

everything changes. What helped me start to have the breakthrough was there was a podcast you're on one time and you said the biggest problem that most people have is they think they're not supposed to have problems. And the second thing you said was when people have a blueprint of what they want and it doesn't match the reality of what they want. They call that Depression like that. My depression just stopped. I want to meet you personally. You're going to come to my Unleash the Power Within seminar as my guest. I'm going to bring you up

there. I'd love to meet you, man. I actually did UPW with a seminar with you last year. At some point, you talked about what's the worst thing that could happen if you continue in this. So, my struggle was that I felt like unlikable when you talked about where could that go. It's like, okay, well, that will lead to depression. My brother took his own life in 2020 and that was the gestalt. I don't want to follow him. That huge moment where you had us walk through that hard hard time. Yes. And go don't do that.

And suddenly I had that breakthrough of like no I don't want to do that. And I changed my story from I'm not likable to I don't care if people like me. I give her a hint of that. That's awesome. What keeps people from breaking through is they have a story about why they can't break through. What is a story? It's just a set of beliefs you tell yourself over and over and over again. You know, Tony, but how do I change my story? You start with The right sequence. And the first thing that creates change

is changing your state. When you're in the right state, your brain comes up with the right story. And then you will find the strategy or you will make the strategy. I don't know how long I've been running, but I had this so much energy, so I had to run. My old story is that I'm a loser. I am weak. I am scared and I can't do anything. But my new story is that I can do anything. I am no loser. I will do this. I would change my state. I will keep running every day because

I'm a in a bad in a bad my state. I am so freaking out. I have never had so much energy and so much power. I'm not enough in my marriage as a mother as a business owner. If I was enough, then my life would be different. It would be happier. And when Tony said, "What is your new story?" And I was laughing. I was jumping and laughing so much. Then I was crying. is like shedding my old self and reminding me of who I truly am and that I have always always been enough. My

old story was that I was a loser, dropped out of high school. My new story is that I'm going to level this up. I'm going to Get better. I'm going to use my magician, my especially my warrior, my lover, my king. And with with the knowledge that they have, which is in me, I know that I'm going to find a purpose. Yes. You know, there are so many videos and I've sent messages to many of you, but uh first of all, the first lady there who was running, Christine is her name. She's from Denmark. She

went running at midnight in the freezing cold because she hadn't run in 10 years. And she was doing everything she could to snap herself into that strong state. You could see the energies in. Give a hand to Christina. That was amazing, Christina. And the gentleman in the desert there was Dennis Allen who also made such beautiful shifts. Give it up for Dennis. Beautiful experience here. And there were so many. I mean, I could have picked hundreds, but Justine who was the lady talking about being enough from Melbourne, Australia. Um, I just I want to address

what she's talking about because it really relates to today's content. Today's content is about this concept of identity. You could think of it in business as your brand. It's the most important distinction That influences your life. Like there's all kinds of stories, but the glue that holds them all together is who you think you are and who other people think you are. That's what I mean by a brand or by a personal identity. And you know, women in particular, ladies out there, I just want to salute you as women because women have so many identities.

I'm so associated to this probably even more so at this time because you know I see my wife and and our family together and it's like Mary all of us together and I see the women of my life work around the clock because their mother their wife their sister their daughter their businesswoman their I get overwhelmed and I you know one of the things Justine had said in her video was you know it's just if I was enough everything in my marriage all these things my business like everything would be would work out would be

perfect. And the answer is remember Rome yesterday he gave such great great feedback. He remembered that phrase where I talked about that the biggest problem people have is they think they're not supposed to have any. And tomorrow I'm going to give you something called The hero's journey which I promise you will for many of you that think your life is in such pain and there's no future. It will shift you in the way you understand life completely. But for today, I want to work on this thing, identity, because people get so overwhelmed and thinking like,

if I just was enough, that's the biggest thing I hear people say so often. And you are more than enough, but you're not enough when you only use one part of yourself. How many yesterday just by using four parts of yourself, your warrior, in fact, right now, touch your warrior and make the sound of your warrior. Full tilt right now, everybody. Come on, do your warrior. Make the sound of your warrior. That's it. Feel your warrior. Feel that warrior. That's it. And then and then touch your magician. Wherever your magician is and make the sound

of your magician, everybody, your magician. That's it. Whatever your magician sound is. That's it. And then go to your lover right away and feel your lover and make the sound of your lover. And then just as quickly go to your sovereign, your king or queen, that part of yourself. Make the sound of the sovereign. Feel the feelings of the sovereign. Yes. Then open your eyes and tell me how many feel like you're more than enough when all these parts of you are alive and available. Make some noise if you do. Right. So I think Justine

I I asked to see if they could find Justine. Is do you have her? Is she pop Can she be popped on the screen? Is she there in person? My team, let me know. There she is. Justine. Give it up for Justine, ladies and gentlemen. Let's get her on the screen there. Did you get my message last night, or I should say this morning? I did. I was very surprised. Well, good. Well, I just wanted to reach out to you. I I think one of your goals is for women to know they're enough because you

found that part in yourself last night. You made that shift. Absolutely. And I hope that today that when you're going through this sense of identity that maybe we can expand your identity, but also remember it's it's not whe you're enough. We all going to have Problems. The goal is to have better quality problems, right? Not the same ones we've had in the past. And as we expand, that'll happen. But one of the things I want for all of you, and I'm telling all of this, but for you, Justine specifically, having watched the whole video, we

only show it a few few seconds of your video, is you need to condition this. I know you understand it now. So all of you just now when you activated the warrior, when you activated the magician, when you activate the lover, when you activate the sovereign, what you're doing is changing your biochemistry, you're actually putting yourself in a different biochemical level. Now, if I they did this at the University of uh Irvine in UC Irvine in California. They took a monkey, a group of them, they taped down four of their fingers and they just bent

their finger like this 10,000 times. Now, everybody just do that. Make make your finger do that for a second. You do it too, Justine. Right? Just make your finger do it. Now, how'd you do that? I don't know, Tony. I just thought it. Well, when you're doing this, what you're actually doing is connecting neurons In your brain. It's a big word. It just means nerve cells in the brain. And when you do it once, you get one thread of connection. When you do it twice, too. Well, when you do it 10,000 times, you're wired. You've

wired yourself for a lot of pain in your old identity, and now you've had this brief experience with me where you had an awakening. It will go away unless you condition it. I want to tell you some good news, though. Guess, by the way, when they did this, the monkey built it 10,000 times and then he untaped the monkeykey's finger. What do you think the monkey does? For no reason. Cuz it's wired, right? It's just that's what I've been wired to do over and over again. Many of you, not just you, Justine, are wired for

the pain in your life because you had painful situations. Me, too. But then you kept them, right? It's like when people go to therapy. The unfortunate part sometimes in therapy is many therapists will have you go back and relive everything and describe it and explain it. Well, every time you relive it, you're making this stronger. The way you stop this is you interrupt It. You interrupt it. You interrupt it. If you don't use something, you lose it, including those patterns, right? But better than that, they found something interesting. You didn't have to bend it 10,000

times to wire them. They discovered a little secret. If you bend it each time and they stimulated the pleasure center of their brain over and over, they could do 200 times, they get the same effect of 10,000. So to be still, it's like aha, right? And each time they bent with the pleasure, it got like a hundred connections. And that we need to condition in every single one of you. So we did it for a little bit. That's why I'm doing this for you guys. I'm not holding back. Obviously, we're doing three hours a day.

Today will probably go just a little bit longer. I'm going to give you everything I got during this time, but that's why I want you all to come to the event because there is no comparison to 4 days of 12 hours a day doing this. It'll be in your body. You won't have to think about it. And in that realm, because you were so open and cleared, I want to invite you to come to unleash the power within and march with me. You're going to be my Guest. Oh my god. Right. All right. Thank you

so much. You're welcome. You take care of those kids. You take care of yourself. And I know you'll use what I teach you to help other women. Give a hand. Yes. So what we're going to talk about here, this identity, this brand, it is like I said, the glue that holds together all your other beliefs, it's the there are many beliefs we have. We have beliefs about life. Life's a [ __ ] and then you die or life's like a box of chocolates. You'll never know what you're going to find inside, right? If you think

life's a war, life is really tough. If you like life is a party, you're going to have a different life. Our beliefs control everything. So we have beliefs about people, beliefs about business, beliefs about finance, beliefs about ourselves. And the beliefs about ourselves are called identity. Now what is a belief? I want you to jot this down because people talk about a belief. What the heck is a belief? So jot down a definition so you get what it really is. All a belief is is a feeling. A belief is a feeling of absolute certainty. A

feeling of absolute certainty about what something means. In other words, when you believe that you are intelligent, you're certain you're you're intelligent. If you believe you're sexy, you're certain you're sexy. If you don't think you're sexy, you're certain you're not sexy. By the way, are there people out there that are really beautiful but don't think they are? Yes or no? Give me a shout out. Yes or no? Yeah. All the time. Are there people out there that are really smart but don't believe they are? Yes or no? And that's because of the conditioning of the

same story over and over again. Remember I gave you the example of Gobles in World War II. Hitler's right arm is PR guy. He's the one who said, "Tell lie big enough, loud enough, long enough. Sooner or later, people believe you." Well, most of us, as I said yesterday, are Hitler to ourselves. We say things over and over in our head. It's not what other people said to us. Because you might say, "Well, I'm this way cuz my parents said all these terrible things to me." Well, they probably said some other things, too. How convenient.

You remember the negative ones, right? That's being a victim. And by the way, Someone can tell your whole life that you're beautiful, you're intelligent, you're smart, you're amazing, and you cannot believe it. And someone could tell your whole life you're a w worthless piece of you know what? And your brain could say screw you. I'll show you. How many agree with me? Who knows this difference here? Make some noise. So, we are not the result of what other people say to us. We can buy that if we want to be a victim. We're the result

of what we've told ourselves over and over again, right? Right? We may have used them as a trigger, but it's we. We're the ones in control. Remember I said you can't control the outside world. You can influence it. But the one power you have is take control of this inside world, which means this and this, your head and heart. And beliefs are what share that. Because when you feel certain, it controls what you notice. I'll give you an example. And this may not work right now because you're in a room, you know, but I want

you to try something really fast, real simple. Look around the room you're in right now and see everything that you can see is brown. Or you can look here in the screen at my place and see everything you see is brown. Look for anything brown. Anything you find that's brown. Look for brown. Look for brown. Look around. Don't miss anything. Okay, close your eyes. I'm going to give you a test. Close your eyes. Now, I want you to tell me everything you just saw that was green or red. Right. Okay. Now, open your eyes and

tell me by show of hands and by thumbs up, how many of you saw a lot more brown than red or green? and and write in the chat, why did you see more brown? Why did you see more brown than red or green? Why? Just put in the chat. Why'd you do it? Yeah, because it's what you were looking for. You focused on it and that's what you found. Right. There's an old phrase, you might be familiar with this. Says, "Seek and ye shall what? Find." By the way, watch this now. Look for Look around.

Look everything you can find in your room that's red and green. Both. Look for red. Look for green. looking around or you can look at my screen, whichever you want. Now, raise your hand if you found more red or more green this time. Make some noise. Why'd you find it? Because You were looking for it. Okay, so you say, "Okay, Tony, what does that matter?" Well, let me tell you something. Your brain once it believes something looks for what it believes and it only notices that. And even if it's not there, even if it's a

negative belief, but you think it, your brain's going to find evidence for it. I'll give you proof. How many saw beige [ __ ] called it brown just so you could feel successful? You know how many saw burgundy called it red just so you could feel good, right? So if you think somebody is mean or they're a terrible person, you're going to find terribleness in them. You're going to shade their beige into brown. Do you follow me? If you think you're not a good person or you're not worthy, you're not anything, you're going to shade

something that isn't that into something worse. If you meet somebody, what determines your relationship? Because by the way today our first half we're going to do on identity and branding. By the way this will change your income because if you work for a company the only way you grow up is by having a brand in that company. And if you own a company if you have your Own company how many of your own company your own business I'm sure is how many of you know then brand is the most important thing because it influences people

more than anything you're going to say. So, we'll talk about that a second. And then, but later after our break, we're going to come back, give you a little extra session with Sage and I just briefly on passion and love and how to end any argument in a matter of minutes where both people are happy and there's no [ __ ] and nobody's plating, nobody's faking it. It'll blow your mind. So, that's what we're doing today. Just give you a picture. But coming back to this right now, if we understand that if we think for

example, let's say I'm in a seminar and I look down and I see somebody in the front row and it's this lady and I notice that, you know, every time we do something she takes care of other people or she passes out water. I just know she's super kind and she looks out for other people beside herself. I might generalize in my head an identity for her, a set of beliefs. She's a kind person. She's a warm person. She's a loving person. How many follow this? Say, "I." Now, if I go to interact With her,

will that influence the way we interact a little or a lot? A lot. Right? What if I think, "Look at her. She's up there smiling at me, trying to manipulating me. This woman's just a manipulating bee, and she may not be, but if I believe somebody's a manipulator, guess what? Now, when she does something, I'm going to interpret it differently." Watch this. If I think this person is a generous, giving person and they're mean to me, if you like, how many of you have ever had a friend you're super close with and then you know

you had an experience that wasn't so pleasant, but then afterwards you didn't change your view of them, you just said, "Oh, they're probably having a bad day." Who's ever had this experience with somebody else, right? How many of you ever behaved in a way where you hoped other people said you were having a bad day? Right? But watch this. If the person's kind, I think they're kind. They treat me mean, I go, they're having a bad day. But if they're a manipulator in my mind and they do something nice, what's the first question in your

head? What do they want? See, your relationships are controlled by your beliefs. And we develop Identities in a relationship just like we do everywhere else in our lives. This is the controlling force of life. Just write down beliefs create and beliefs destroy. If we don't uncover the beliefs that are destroying the quality of your life, then they will take it away because they'll take away your emotion. They'll take away your energy. They'll put you in a place where you start to believe that is feel certain that nothing can change. Listen, every one of us, as

I said yesterday, is going to go through that extreme stress. We're going to lose family members. We're going to have, you know, businesses be shut down by government with a COVID. We're going to have, you know, economies that change. There's going to be so many things that are going to happen in your life. But you know what? Aren't you glad you showed up for this positive seminar about life? But is it true? Well, we all How many agree we're all going to go through extreme stress? So, the secret is not to be fearful. The secret

is to get stronger and better. So, when that happens, you can deal with it. In order to do that, you need certain beliefs to carry you through. And so, Many of you when I was listening to before and afters, you came up with a new belief. But here's the only challenge. We got to keep it. We got to keep it where it comes up when you don't feel like it. That's where the conditioning comes in. And that I can't do in just three hours with you. You're gonna either do it on your own and come

spend the time with me and do it. But if you do it, you won't have to work at it. It'll be like, how many of you ever done something so often that you don't have to think about it? Who knows what I'm talking about here? It just flows, right? If you have to think about it, it's too late. But the first step we can do together today, which is we're going to uncover how you create identity or in business, how or in your career, how to build your brand. I'm going to give you a five-step

system to do it. But first, let's just investigate its power a little further. Okay? So, let's do this. Think of it this way. This is what a belief or an identity belief does. Identity belief is who you are. It controls everything. So if you are told, you know, Lance Armstrong, Lance Armstrong developed a belief early in His career that said,"I always find the way to victory. Nothing stops me." And that belief is so solid, so strong that imagine if this happened to you. The doctors came to one day and said, "Guess what? You have a

tumor in your brain, in your lungs, and in your testicles, which is a little inconvenient when you ride a bike for a living, right? And guess what? This guy's brain did not say my life is over. He did not come from a place of I'm stopped. Nothing even close to that. His mindset said I will find the way and he did live strong and everybody said he was going to survive and he not only survived, he thrived. However, that same belief I always find the way to victory is why he used performance drugs which were

against the rules and it cost him his reputation unfortunately and I he done incredibly well before then but everyone else is doing them so he did them too cuz he had to find the way to victory. So your identity can be a double-edged sword in one area can make you strong and other area can make you weak and so we have to discover where the advantages and disadvantages are and shape them. Now identity is What controls everything. If you develop the right identity, if you change your identity, which many of you have done at some

point in your life, you went from believing you're one kind of person to another. And by the way, when did you come up with your current identity? Your current definition of who you are. For many people, it was 10 or 20 years ago. You wouldn't use a phone from 10 or 20 years ago. It's not a phone anymore anyway. It's a computer in your pocket, right? You think it was stupid. It was ridiculous, right? But we're using the same software that we developed 20 years ago and we're using it to govern what we can do

or not do. When sometimes when I go to have somebody do an exercise, they'll go, "But I'm not I I'm not I can't do that. I'm not that kind of person." When did you determine what kind of person you are? Maybe it's time to explore expanding it. But let me give you a definition of identity first in terms of its power. I want you to write this down if you would because it's a little wordy, but it's very important. It's understanding that identity is the strongest force in the human personality. Just write my identity is

the strongest force in My personality. The strongest force in any human personality is the need to stay consistent with how we define ourselves. We'll put it on the screen for you. The strongest force in the human personality in my personality and your any human being. The strongest force is the need to stay consistent with how we define ourselves. So when he says, "I find the way to victory no matter what," that defines his wellbeing. And so he's going to use that everywhere. If you've developed the belief that I'm not worthy, I'm not enough. And you

keep that saying that enough to yourself, you'll begin to believe it with certainty and it will be true. Other people will feel like you're not enough because you don't even feel like you're enough. How many follow this? Say, "I." If you have you ever done this? Have you ever said you're going to do something and you went to go do it but it was really uncomfortable or you're a little fearful and so you put it off, right? And you procrastinated and then you get upset with yourself and say, "No, I'm really going to do this

and you commit to do it and then again you procrastinate, Right? And then after enough time, you know what people do sometimes? They go, I'm a procrastinator." Now, there's a very different thing from I procrastinated to I am a procrastinator. Once you're procrastinator, you're going to always procrastinate. You're just going to accept it. You lose the ability to change your life, but you get comfort in not being discomfort, not having the discomfort of seeing you're not keeping your word with yourself. How many follow that? If it makes sense, makes a noise. So, I know I

got you out there with you. If you want to make a change, it's an identity change that makes change permanent. When people come to my events, when you come, if you decide to come and join me for four days, my entire goal is to have you expand your identity so that things you'd never do, you do. And I I'll just give you an example. Who here, just by a thumbs up, if you're on YouTube or you're here where I can see you on the screens, raise your hand if you once smoked cigarettes and then one

day you stopped and you never gone back. Who's done that out here? Make some noise. You'll be Happy. Awesome. So, if you stop smoking, you don't smoke anymore. And one day I come by and say, "Would you like a cigarette?" Do you say, "What brand is it?" No. What do you say to me? No, Tony. I'm not a smoker. Now, notice how that was said. I'm not one of those. See, sometimes people are they'll say to me, "Okay, I'm on day four of not smoking or I'm day five of, you know, not overeating or I'm

day six of not using this drug." And and I always know they're going to go back. How do I know? Because they're counting the days so they can tell people how long they lasted this time. See, if you shift from I'm, you know, this to I'm a health nut and you own that identity, you won't even try those other foods. It It doesn't take any willpower. It is a literal shift. If you know in the Bible, there's a story of one of the great apostles and his name was Saul and he became Paul. And it

happened, if you know the Bible story, this guy, regardless of what religion you're in, supposedly God knocked him off his camel, smashed him into the dirt, and blinded him for a few days. And when he came out, he was completely changed. And he, What he said was, "What I once loved, I now hate. What I once hated, I now love. That is an identity change on a massive, massive scale. But identity also controls your success or failure, my friends. Let me give you an example. Think of identity as being like a set point in your

mind. I'm sure you've heard about people get a set point on their weight, for example, like they keep they might gain or lose weight, but they always seem to get back to that place. Well, the set point in your mind is kind of your comfort zone. It's not your goal. It's not what you want. You might talk about what you want. You might talk about your goals, but it's what you know and it's what you've gotten comfortable with. And so we tend to come back to that set point or that identity. So let me give

you a metaphor. If we set the temperature in this room at say 68° Fahrenheit and now the temperature in the room starts to drop, right? 65, 64, 63. Around 61 or 60° if this is a metaphor for your set point. Imagine 68 degrees is a metaphor for how much money you're comfortable with. Not what you want, but what you're used to. Or 68 degrees is a metaphor for How intimate you're willing to be, how how much you're willing to be vulnerable and connect with someone at a deep emotional level. You're a 68 degree. Way more

than that, you can't imagine. Less than that wouldn't feel very good to you. Or 68 degrees is how close you can be to your creator or to your kids or how your physical body, what not what you want, but what you've gotten used to. making sense? So then imagine that 68 degree standard for yourself drops down to 60 degrees. Well, what's going to happen is then the brain inside that computer inside your brain's going to kick on and go, "Hey, hey, hey, what are you doing down here? You're a 68 degree." And you're going to

feel pressure and you're going to push and things are going to heat up to get back to where you need to be. Who's ever felt this? Like things dropped so bad one day you something inside you clicked and you started changing things? Make some noise if you know what I'm talking about here, right? Okay. It also happens on the other side. Let's say 68 degrees, certain amount of money, certain amount of happiness, certain amount of great intimacy, certain amount of whatever, And then you start doing better than you expected for some reason. If things start

to go really, really well, you go 68, 70, 75, 78, 80, 82. Around 88 degrees. The computer kicks in and goes, "Whoa, whoa, whoa. What are you doing? You're not an 88 degree. It's not who you are. Yeah. You're you're you're this is you're you're just playing a role. This is not who you are. And then what happens is you're a 68 degree and all of a sudden you lose your drive. And then if that's not enough, the air conditioners kick in to bring you right back down to where you think you deserve to be.

People talk about it today as the impostor s syndrome. The imposttor is you've gotten better than you thought. And because you're not used to it, you're used to this. you start to question it and create doubt and often it brings you back to where you were. who's experienced this also where you just had this great surge and then maybe you started to sabotage your own success like maybe you're in a relationship it got really good and you said something you're like why did I say that that was so stupid who's done this before make some

noise if you can relate to it ladies And gentlemen so your identity is the thermostat on your success or failure and so if you want to transform your life you don't need to change your identity but you got to expand it right we got to take it to a different level so the question I'm sure many of you be asking yourself is okay Tony this sounds really powerful but how do I take that absolute certainty about things that limit me and get rid of them and expand to another well I usually do a fivehour process

if you remember yesterday I think it was Katie was the lady who talked about remember with the red glasses she went through this experience where she not being able to deal with it and it was so intense she broke through and said no I don't want that I don't care what people do popped on her red glasses and she's being herself right whatever she wants to be that's the process but I can tell you how it works and I can have you you could do it on your own also. It just requires intensity. But here's

what it takes. Mo at the most basic level. It takes doing things that your old identity would not allow you to do. Like you know if you normally say I never jump and scream and Celebrate and all that that's silly [ __ ] and all of a sudden you just go do it and it feels so good and you feel like a little kid and you feel awake and alive. All of a sudden you question your own identity. Here's the first step. Just write down the way to get rid of a negative identity starts with

questioning it. Questioning it, not accepting it. Saying what what's what's [ __ ] about this. How is this? Well, I've been telling myself this for how long. How long would I make this decision about this is who I am. This is how I'm going to live and this is what I'm about. Right? Questioning it is the very first step. If you can start to question it, you can produce doubt. And I'll give you an example. What does it mean when somebody says they're having a midlife crisis? We'll take the typical generalized person. A man turns

40 and now he what does he do? He questions everything. He questions what he's doing, whether it's worthwhile. He has a sense of mortality for the first time. Some men and they'll go like some some leave their relationship or they buy a red Ferrari or whatever. They're they're just they're questioning what was and they have this sense of Timing like there's only so much time. I I got to do something with my life. Now all of us do this at different levels and usually most people again I'm going to make this as a generalization because

everyone's unique but most people go somewhere around seven years somewhere 5 6 7 8 9 10 years between five and 10 years around seven where they commit to something and they go for it and there will be a time and I wonder if you've experienced this where all of a sudden they start to question like is this who I really am? Is this what I'm made for? Is this what I'm going to settle for? or is this what I'm meant to do? Or isn't there more? Or am I in the right career or the right

job or the right relationship or right anything? Who's ever had this questioning period? Make some noise if you know what I'm talking about. Give me give me a thumb up if you're in YouTube. Give me a thumbs up so I know you got it right. Okay, good. So, if you've had that questioning, it usually freaks people out because you know who you are and now you're questioning it. Now, here's what's interesting. Everyone goes through it. But most people don't tell you. So you think There's something wrong. Somewhere in that five to 10 years, say seven,

it happens. And then one of two things happens. You all of a sudden wake up and you say, "No, this is what I'm about. No, I just want to do it better and more in my relationship, in my business, in my career, and you recommmit and you continue even more." And you'll probably go another five, seven, 10 years before you question again. Right? And then some people go, "No, I want to make a change." And they suddenly make a change. They end a relationship. They change their career. They do something, they move in a new

direction, they have a new aliveness. I want you to know this is not it feels like a crisis, but it's actually an opportunity for you and it's allowing you to actually consciously decide what your identity needs to be. Now, most people don't consciously decide just out of fear of their react. And most people get triggered because of mortality. Meaning, it's a weird thing in our cultures around the world. It's different in every culture. Asian cultures have more honoring. So, those of you in Asia know more honoring of those that are older. American culture Is all

about youth. So many people and someone once said midlife is the day you realize there may be more days behind you than ahead of you. Who knows what I'm talking about here? Who's had this day at this base? And I'm going to be in a couple weeks 66 years old. But man, I feel strong as I did when I was 25. I feel like I can do anything. But I am aware of something I never thought about when I was 25 or 30 or 40 or 50 or 55 or even 60, which is man, the

racetrack isn't forever, right? Hopefully I have another 30 years. I go to 92, but I've lost a ton of friends are younger than I am. I got a bunch of others, but if I listen to my life insurance guy, he's like, "Oh yeah, you know, man's average life expectancy day is 75, 76, and I'm 66. I got a decade left. Holy shit." But there's something valuable about also letting time be something that makes you re-evaluate and decide who do I want to be for the next 10 years. Listen to my friends. 10 years from now

you're surely going to arrive. The question is where you going to be? How you going to live? What are you going to create? And whether you're 25 or 30 or 40 or 50 or 60 or more, 80, there's I saw some 80-year-old Ladies and gentlemen out there going full tilt. Some of them did made their stories last night. I was so touched and it was so cool to hear them say like, "No, I'm going to live life fully." Because if you're in this moment, the moment is so alive. And then there's so much available to

all of us, but we need to use identity, not let identity use us. How many get that? If that makes some sense, give me a thumbs up. Give me some noise out there. So even talking about it. So the question is who are you and who do you really want to be? And if you only look at one part of yourself, if you're in a down energy state, your identity is going to be lousy. But if I get your warrior or your magician or your lover or you know your king or queen or sovereign or

I get all those together, who you are will be more than enough because you'll come up with better answers. So that's why the fulcrum of change is always energy. It's always your physical body. I call it physiology first if you want to change things. But again the fastest way to make a change is make a change in the actions where you get yourself to do something. That's why when people come To unleash power within for example at a in-person one we'll do firew walking. The one that people do at home we actually send you wood

and we have this breakthrough process where you write down the most limiting thing we're going to work on. And after we do the whole process, we teach you how to break through that wood karate style. Most people take a year going through karate to do it. We have kids doing it. Like a lot of kids, a lot of families do this at home as a family. And you cannot believe the breakthroughs that people have because on the other side they have the truth that they're going to go through and they break through it. There's something

about doing something. Jumping out of an airplane when you would never go skydiving, walking through fire, breaking through wood, stepping up and sharing even though you normally wouldn't share. Many of you did that last night. How many of you last night did something you would never do just by the sharing? It was uncomfortable, but you did it anyway, right? Every little action you take like that is giving you a chance to expand your identity. And that identity controls everything. Now, by the way, I'll give You a classic example. Uh during the Korean War, American servicemen

actually did something they'd never done in any war before that. They gave information to the enemy even though they're trained to not give anything. You're supposed to say your name, rank, and serial number, and that's all that's required for you to say in war under the Geneva Convention. And so, they're all trained never to give an information. But there was a mass amount of information that was shared and men that seem to be turned by the Koreans. And the reason is the Koreans understood how to shape someone's identity. So, here's what they did. You're in

a prison. Instead of just beating you, they they isolated you. They had you go through experiences, but then they call you in for interrogation. Traditionally, interrogation is somebody trying to beat you up, threaten you, do everything they can possibly do. They didn't do that. They did something much more sinister. They have you sit down for hours and hours and just talk to you, right? Sounds like me talking to you, right? It's hours and hours, right? But they would just talk to you about your life, about business, About all these things. And then they'd casually start

talking about the war. But this would go on for 12, 13 hours straight. People exhausted. And they weren't mean. You had a glass of water. You know, everything was fine. They didn't give you anything. They didn't give you some gift. But at some point, your brain is so worn down. They would say, "Now, by the way, I mean, you got to be honest, right? We didn't invade your country. You guys came here and invaded us. You guys are on foreign soil. This is our home. You're the ones attacking. And by the way, you don't like

communism. I understand. But everybody here in in Korea, North Korea, we're we're all employed. You know, you have unemployment. You have people living on the street in your country. And they keep going and going and going till finally they'd say, "Come on. I mean, you can at least tell the truth. I mean, isn't it true you have people unemployed?" And they get one little opening. Well, of course we have unemployed people. Well, we don't. you know, whether you got to brush the street, everyone has some work dignity here. And they go, "Okay, Well that's great."

And then then they'd say, you know, "Okay, well, did we invade your Well, no. Well, well, okay then. Let's be honest. We invade your country. You invaded us, right?" Well, yeah, we invaded you. They would do this 18 hours till they're so tired. They could keep their eyes open. And they'd have the guy now saying, "Well, communists have full jobs. We don't." They had a list of things and they said, "Well, let's write that down." I go, "I'm not going to write it down." They didn't give an incentive. It's like if they beat him, he

could justify, "I said these things because I was forced." If they gave him something that he needed because he's starving, he could say, "Well, I did it for the food." Their genius was they just wore him down and then he'd write this in his own handwriting and sign it and then they'd send him back. They weren't mean at all. And they didn't give him a gift. But here's the most interesting part. Then they would read it over the loudspeaker, kind of like social media today. And all the other prisoners would hear that John just said

this and this and this and this and this. And they'd finally go to him through The walls and say, "Did you say that?" And you're like, "Why could you say that?" And everybody's angry with him. And he's well cuz it's true. And in that moment, his identity changed. All the reason was the Chinese understood this. The Korean Chinese, they understood if you get someone to do something where they feel like they've done it on their own over and over again, they will then shift their identity. That's who I am. And here's the problem with that,

because you've done this to you, too. Um, uh, Justine, who was just with us, Justine was judging herself because she behaved certain ways and they weren't enough in her description, right? We define ourselves often by what we do. But the truth is, how many have ever done something stupid that is not who you are. You just got in a dumb state or frustrated state or angry state. Who's ever done this? Make some noise. Well, everybody does the best they can with the resources they have. When you're in a lousy state, you do stupid things and

then all of a sudden you go, I'm stupid because I've done these stupid things. But if I get you to do some great things over and over again, you suddenly go, "Man, maybe I'm really great." And you start to believe it. You start to feel certain. So, let me give you an example of how my identity changed. Cuz this Tony Robbins guy, I created him. It's always been me, just like you're all those pieces, but I wasn't using my warrior, my magician, my lover. I was using my lover a lot. I wasn't using my king

very much. And so, I was fearful. I I had a hard time doing things. And I I was remember I was in high school and I was working as a janitor trying to support my family. And Christmas time, my mom got really upset with my fourth father and he chased him out and he went back to Chicago. And the next night, which was Christmas Eve, my mom, I started defending my dad. Wrong thing to do. My mom again was a great human being. But when she drank alcohol and mixed it with prescription drugs, she got

very violent. So, she's chasing me. She used to grab my hair and smash me get head against the wall till I bled. It was It was brutal. I'm not telling you like I'm a victim because if my mom had been the mom I wanted to be, I would not be the man I become. I would not have become this strong. I would not I became a Practical psychologist because of her. And so much of my goodness comes from her. And I acknowledge that she's passed a long way now. But what I want you to know

is when she chased me out with that knife that night, I knew she wasn't going to kill me, but I wasn't going back in. So, as I told you, I slept on the hill, then all of a sudden slept in somebody's room. But the what changed my life was I'm going to these banks. Now, I had a 1960 Volkswagen first that I had started with that I earned at 40 bucks a week as a janitor. It had no carpeting. I went to a back of a a carpet store where they threw out remnants and I

glued the carpet in. I glued it on the C. It had no reverse. So, I had to park on a hill to get out of stuff, but it was my car. So, she kept my car and I had like $17 to my name. So now I got to take buses to go to clean out banks and I I work for a company where I realized, hey, I don't want to be paid by the hour. I want to be paid by results if I get greater results. So I found I could do two banks at one

time in the middle of the night while I'm still going to school instead of one, make twice as much money as long as I did a great Job. And I did. But to get there took almost an hour and a half of taking buses and then an hour and a half back. But it's the only job I could get certainly to earn that money and still wake up in the morning and go to high school. So what changed my life? What changed my identity? I come out one night. I finished usually about 1:30 in the

morning, 1:45. And there was a 2:00 bus. I had to be there for that because if I missed that bus, I'm screwed. It's 16 miles home. And you know, I had nobody I could call. There nothing I could do. I had no net. So I'm out there waiting for the bus about 10 minutes to 2 and 2 o'clock comes and no bus. And 2:05 and no bus. And 2:15, no bus. And it's freezing. It's now 2:30 in the morning and there's no bus and I'm starting to go, "What the hell?" And then all of a

sudden it's 2:30 in the morning. There's nobody's nobody there. A car comes by and the guy rolls down his window and goes, "Hey buddy, you waiting for the bus?" I said, "Yeah." He goes, "Didn't you see there's a bus strike?" And he drove off. A bus strike? How am I going to get home? So, you know what I did? I was so angry with my mother to start with, I used Anger. Now, anger won't last. You'll burn yourself out. So, I started I was like, I know what I'm going to do. and show her. I'm

going to run home. Well, that was 16 miles. I'd never run two miles before in my life and I wasn't in shape. But I started running and I ran out of anger real quick. And I remember I'd read this book called The Magic of Believing by Claude M Bristol. It's one of the first books I ever read and it was about how to program your mind, how to condition your mind, right? So I I I remembered in it he talked about doing incantations. Now, not an affirmation. Let me make the distinction as you move the

book out. Affirmations when you do this where you go, I'm happy. I'm happy. I'm happy. I'm happy. And your brain goes, read between the lines. I'm not happy. Right? You know, it doesn't convince you of anything. What makes it an incantation or an incantation? Same spelling, different influence, is when you speak it aloud with total intensity. So, you use your body, your face, your voice, and you repeat it over and over again. And what are you doing? You're changing your beliefs by saying it, feeling it, experiencing with so much Repetition. So, I just started doing

these simple ones while I was writing. It's like, every day in every way, I'm getting stronger and stronger. And then I go, every day in every way, I'm getting stronger and stronger. Every day in every way, I'm getting stronger. Every day in every way, I'm getting stronger and stronger. Every day in every way, I'm getting stronger and stronger. And I did that. Then I went happier and happier. Then I went more and more joyful. And then I went healthier and healthier. I ran 15 of those 16 miles. The last mile, I had shin sprints. And

I I just walked the last mile to walk it off. But to this day, I know I found that man inside me who can push through anything. I did it because I I found a force inside. Like you're a warrior would be an example of that that would not be stopped. And to this day, that person is inside me. And whenever he's needed, he's available to me. So it's like I became I shaped this Tony Robbins guy. And I want you to shape you to become all of you. Because remember, when you get stuck, it's

because you're using parts of yourself, not using more of yourself. If this sounds exciting and something you want to do for yourself, make a little noise out there, ladies and gentlemen. Stand up for a moment. Stand up. Get some energy in that body. Stand up. Stand up. Get some energy. Make a sound that makes you feel strong, ladies and gentlemen. Make a sound that makes you strong. Make a sound of excitement, ladies and gentlemen. something you feel excited about. Yes. Grab a seat. But don't sit down weak. Sit down strong. And if you feel strong

again, make that fist and say yes. Say yes. Say yes. Awesome. So that's how we shape our identities and it's really conditioning. But your body is a part of that. Like getting yourself to do something. Remember I said that philosophy of stretching that Jim Ran taught me that if you say I can't do something then you train yourself then I must and just do it. No hesitancy. If you keep that habit up you'll just keep growing and growing and growing and pretty soon you're going to wake up as a different person with a whole different

view of life. It does not Matter what your circumstances are and everyone's going to have these extreme stress moments. You might have four or five in a row. You may have lost multiple family members in your job and it feels like it can never end. You're in winter, but winter never lasts. What follows winter? Everybody put it in the chat. What follows winter? You know what is it? Come on. Spring, of course, springtime. And it's easier in springtime. If you push through the dark night of the soul, you will discover who you are. You'll discover

who your real friends are. And you will devel immunity to future challenges. you will expand your identity and that is the only way to have lasting change. Anything less won't do it. But you got to condition it. So let me just give an example. A belief is nothing but a feeling of certainty. Right? So I want you to try something right now. Stand back up just for a second. Stand up just for a second if you would shake your body out. Shake it out. And all I want you to do just for a moment is

stand the way you do when you're not. Do this. Think of a goal you have. Think of a desire you have. Something you want to achieve, something you Want to make happen, a dream, a goal, a desire. If you got one, put a thumbs up so I know you got it on YouTube. If you're in person here, let me see it right here. Make a little noise. Awesome. Now, I want you to try something. I want you to see the difference in your body because your body gives you an identity. You might think of your

body like changing the channel. Like what if I told you there were invisible waves going around the earth and someday you'll have a box in your pocket that you can click on and you'll attach to those waves and you'll see someone on the other side of the planet in that box. If I said that to you 100 years ago, you said I was insane. Or you're going to fly to the moon and back. They call those people lunatics. That's where the name comes from, lunatics. Because that's insane. Of course, we've done it multiple times now.

And yes, there are invisible waves. But what if your body was like a channel changer and your thoughts, the ones that come to you, depend on which channel you go into, like almost like cable, you know, there's a comedy channel, right? There's a drama channel, right? There's a channel that has epic Movies, there's adventures, there's actions, there's mysteries. Where how use your body determines it. So think of your dream or goal and watch this. Put your body in a state you do when you're just like hoping it'll happen. You're not really sure. You're just kind

of hoping so. Like, you know, I really hope it works out. I hope I Where do you put your hands when you're hoping? What do you do with your hands when you're not sure? Where are your shoulders? How do you breathe when you're not sure? Yeah, I sure hope this works out. Yeah. Yeah. I sure hope they lower my taxes. Oh, sure. Right. Oh, yeah. I sure hope so. Hope. I hope I hope. Okay. Now, I want you to notice where your shoulders are. Notice how you're breathing. And notice you don't have any certainty. Where's

the weight in your body? Is it one side or the other? Some of you are sitting. You won't do it sitting. You got to stand or you won't know the answer. So, please stand up so you can feel it. Right. Right. And you'll notice if you look at people on the video, you can see most people are swaying a little bit. It's really hard to know what you're certain about When you're moving back and forth. Now, try this. I want you stand. You' be standing right now if you had absolute certainty that you're going to

find a way or make the way. And by the way, first make a sound of absolute certainty. If son of a goat, I said, "Do it again. Do it again. Do it again. Do it again. Do it again. Do it again. Do it again." Say yes. Say yes. Say yes. Say yes. Now, now notice how you're standing now when you're absolutely certain. Where's the weight in your body? Is it going back and forth, or is it right down your center? That's right. Where are your shoulders? Forward, medium, or back? Are you breathing full or shallow?

Feel that difference in your body. This is certainty. Say the word yes as strong as you can five times. Go. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. That's it. That's it. Now feel that in your body. And this side, if somebody said to you right now, I think uh I need in our relationship, I need a little time apart from you. You might say, no problem. And walk out the street and say one word, next. Make sure Yes. Say yes. Say yes. Say yes. Say yes. Say yes. If you're in this state and

someone says, "You're fired." What would you say? Thank God. I've been looking forward to starting my own business. Right. Heat. Heat. Victory. Victory. Victory. Victory. Yes. What could you make happen in this state? Would you sit on your ass hoping it'll change or would you take action immediately? Write down right now what you're feeling. Just put in the chat box. Sit down strong. Put in the chat box. What are you feeling right now? What could you do in this state? What could you make happen in this state? Put it in here right now so I

can see. Unstoppable, powerful, capable, action, strong, centered, everything, determined, become the new me, powerful, positivity. I can do this. Everything complete, grateful, unstoppable. It's my time. It can be done. It one. No one. It's going so fast I can't even Read it now. I'm my sovereign. I'm strong. Yes, I feel it. I'm in it. Come at me. Nothing stops me. I accomplish. I make it happen. I'm my own hero. Execute. I accomplish. I'm excited. I'm capable. I'm happy. I'm powerful. I'm alive. That's just going so fast I can't even keep up. Let's go. I can

do it. Give everybody a hand for that, ladies and gentlemen. Give him a hand. Yes. Yes. So, this state brings out a different identity. How many get that? Make some noise or give me a thumb up if you get that. And listen to me right now. If you're not achieving, if you're not experiencing the love, the joy, if you're not having the inner pride that you want, it's not because you're not enough. It's because you're not using all of you. You're not using more of you. And you may have to condition this. That's why I'm

not here to sell you. I'm not exactly holding back. I could have done two hours for free. I could have done nothing for free. I'm doing three days with you giving everything I possibly can. But you got to invest in you if not with me for 4 days where you'll get this feeling In your body where it's natural because otherwise it's going to fade. You don't get to keep this. You don't go to the gym one time and then you're fed for life. So I'm doing three days to give it to you regardless. But invest

in yourself. That's how I got here. And if you can come join us, find a way to come join us and get this conditioning or find some other way to get it in that body. Because if you do, it's completely a different life. And if you don't, you cheat yourself. And by the way, when you see somebody that's incredibly successful at something and you think, "Oh my god, they're so lucky." You don't realize what they've invested. When I had nothing, I was investing in all these things cuz I remember I saying, "I don't have the

money to go do this." And then one day my brain said, "If I don't have money to go do this and I don't do this, I never will have the money because I'm using the same brain with the same thoughts." And so I made those investments. I I took money for my rent to go do this in the beginning. So do I believe in this stuff that's made me who I am? It's called self-education. Well, I interviewed Warren Buffett recently. I Wrote Money Master the Game. Some of you, how many anybody here have read more

money master the game, the book out there? It's the number one bestselling book of this century. It's only 25 years, but 26 years now, but still on finance. And I interviewed all these brilliant people. I interviewed Warren Buffett. I said, "What's the most important investment you've ever made?" And and I thought he was going to say Coca-Cola or Geico because I know all his investments, right? I was studying them. And he said, "Tony, it's what you teach." I said, "What do you mean it's what I teach?" He said, "It's investing in yourself." I said, "Interesting."

He goes, "The best way to stop inflation is not worry about inflation. It's become more. The government can't tax it. when you get better skills, better understanding, better execution. He said for him, he went to Gail Carnegie when he was really young and he said, "If I hadn't done that, you wouldn't know my name." Cuz I had great ideas, but I couldn't communicate them. And Gingham changed everything. It was the best investment of my life. He said, "Coca-Cola, forget Coca-Cola. This is it." So, you got to do It for you. And when you go to

do it for you, you got to think about it from a perspective of conditioning. like how do I lock it inside my head so I become a force of nature? And I and I'll give you another fun example. I I have the privilege of working with some of the greatest athletes in the world. How many of you are familiar with basketball, the NBA in in America? Familiar with the NBA basketball? So, I'm fortunate work, you know, I have all these incredible rings from championship rings from teams I've helped turn around and I own a piece

of the Golden State Warriors, one of the better teams and I've coached them. And there's a player on the team, if you're not familiar with him called Steph Curry. He is the greatest three-point shooter in the world. There's no one even close to what he's done. He's a guy, if you know him, see him, he'll shoot the ball from almost half court, right? And he's like he he he turns before after he releases the ball, he doesn't even wait for it to go through. He jumps on his mouthpiece and he turns and kind of looks

at the crowd and he goes swish and people go crazy. Most incredible thing. So you look at Him and what do you think? Man, what a skill. What an ability. What a gift he has. Write this down. Gifts are created. Gifts are created. I'm here because I did the investments myself. He did it. You know why he invested himself? Not only is he invested in a million coaches over time, but if we just took his college career because I watched him. I've worked with him train. He made Let's put this on the screen. I'll give

you these numbers. Jot this down. He practices 500 shots a day, seven days a week. No matter what, he makes the over and over and over the same thing to make it perfect. He's That means he does 3,500 shots a week. That's 168,000 shots a year. He's been doing this over 15 years of his career. That means he's done 2.5 million practice shots. So he can make 3,376 of these three points in games. That write down this. You are rewarded in public for what you invest and practice in private. You are rewarded in public for

what you invest in yourself and practice in private. He makes it look easy cuz he's done the work. By the way, how much conditioning know this little finger thing? Do you think he's done by doing two and a half million of those? By the way, That's just during his professional career. He did this during his college years as well. If you want it, there is no free lunch. You've got to do the work. So, I can show you and I can get you to change in a moment, but if you're going to have your rest

of your life change, you got to condition it. Who's with me on this? If you are, make some noise. Give me a thumbs up. Let me get out there. You're going to do this, right? Okay. So, having said that, just for a second, stand up just for a second. Shake your body. We're going to change gears. Shake your body. Come on. Make the sound of excitement again. Yes. All right, grab a seat. Feeling strong. Sit down in a peak space. And what I want to show you now is I'm going to give you a a

master class in like 35 minutes if you stick focus with me on how to build your brand, how to build your identity in your career if you work for someone else or if you have your own company, how you build a brand. It's not that complex, but its power is amazing. So here's the first of those five keys. The first key to understand to have the power of a brand is you Got to understand the true power of an identity or a brand. If you don't get how powerful this is, you won't follow through. You'll

understand this stuff intellectually and you'll write your notes and you'll go, "Oh, that was good and I'm really glad I listened." But if you're going to change your life, you got to get it in here, not just up in here. Okay? So, how powerful is a brand? Well, let's look at it this way. If I said to you right now, in fact, I want you to do this. If you got a pen and paper or you got your iPad or whatever you got in front of you, I want you to write down I want you

to think of a soft drink company. The first one you think of and just write it down. Don't say it. Just write it down. If I said think of a soft drink company, first one you think of, write it down. All right. Second, I want you to think of a computer company. A big computer company. First big computer company you think of, write it down. Big computer company. And then I want you to think thirdly, what is if I you're thinking of a search engine, throw it up there for everybody. What's a search engine? The

first one you think of when you think Of a search engine. And then fourthly, since we're in that world of AI, if I said you thought of an AI company or tool, what's the first AI company tool you think of? If I say, what's an AI company or tool you think of? Okay. And let's do a little exploring. All right, everybody got it? So, first of all, raise your hand. Put up on the screen. How many thought of Coca-Cola when I said a software company? Give me a thumbs up there if you're at YouTube so

I know if you got it. Come on, show me. Make some noise. I can't see everybody. All right. Um, I can see only the people on the screen. I can't see at home. I'm seeing a lot of thumbs there. But when I ask this question in a seminar with, you know, 10 15,000 people in a stadium, 95% of the people say Coca-Cola. Is that wild? Do you think it gives them a little advantage? How many of you think of Pepsi when I say a soft drink company? Raise your hand or thumbs up if you're there.

And if you look around, it's like, you know, about 5% of the poor souls that are floating on their own, right? Do you know that Coca-Cola has goals for how much fluid they want you to consume of theirs every day, including water? They Are literally I saw the numbers the other day. I forgot how much it is, but it's for every human on Earth. Their brand is so solid that whether you drink it or not, you know what happens? People go into a restaurant and say, "Can I have a Coke and people at Pepsi hate

that they mean is a cola, but they own the they own the category." Okay, let's go to the second one. How many of you thought of Apple computer when I said a big computer company? Make some noise. Give me a thumbs up. Apple. Once again, Apple gets about 85 to 90%. And how many thought of Microsoft? Okay. How many thought of Dell? Okay. All right. So, you know, the same lady who drank Pepsi thinks of of Dell. That's interesting. That's fascinating to me. I see you there. Anyway, not a lot. Apple dominates at a level

that is ridiculous. Let's try a third one. When I said a search engine, how many of you thought of Google? Raise your hand. Numbs up. Google gets 98% on average. How many thought of Yahoo? By the way, who started the first engine search engine was Yahoo. They were the dominant force and Google came along with a better system. They came up with a system how to categorize and also how to get people to bid for ads and they dominated. Now they're do. How many thought of Bing? Raise your hand if you thought of Bing. Anybody?

One person, not even one person thought of Bing. One person, one person thought of Bing. Okay. So, do you think Google has a little advantage in this situation? And then finally, on the AI side, how many of you thought of chat GPT? How many of you thought of quad or anthropic? Few of you. Good. How many thought of perplexity? Very tiny. How many thought of Google's Gemini? So right now all these are being measured. Some people are saying that Gemini is better than ChatbG. Claude in businesses a lot of people perplexity might be the best

search engine for just getting your answers quickly. But ChatGBT owns the category right now. Everybody gets compared to them. So that is how powerful brand is. How about this situation with me? How many of you before you joined this program had a positive impression me already? That's why you joined. You read something or heard something or someone told Raise your hand if you had a positive impression. Give me a thumbs up before you showed up. That's why I can show up anywhere in the world. I show up in China and you know I show up

at the Mercedes Center. I'd never been there before. 12,000 people, right? I go to India. I was I go in the the desert. Any day in my life, I walk outside and I get stopped by a dozen people a day and share with me, "Oh my god, you changed my life." And I always say, "No, I didn't change your life. You did, but how did I help?" And they'll tell me. And I love hearing those stories, but it's brand and it's cuz I've been doing this for 49 years of constantly adding value. You know, good

news travels fast, but bad news travels faster. So, the good news is if you keep doing good news, it'll overwhelm the bad news even if someone tries to say something about you that's not true. So, here I am almost five decades later still serving people. So what I'm trying to get is it's not an overnight thing to build a brand, but depending upon the size of the market, it can be. If your brand is in a company and someone's not a side who they're going to let go of or who they're going to Give a

raise to or move up, you have to be a brand in that company that they think of as like this person is the smartest one, the hardest working, the quickest, the the best, the whatever it is that are the qualities needed in that company. And if you do that, you have a huge advantage. If you really do it well, like in my category in the world, I'm I'm the number one brand in my category on earth. That's I'm not being ego. It's just that's what we've built. But there's a reason for it, too. If you

think about it, if I a lot of people that when they, you know, want when they want to send something overnight, they'll say, "Will you FedEx this?" And they don't care if it's Federal Express. But the people at UPS hate that, right? They go, "No, they mean send it overnight, not FedEx it, right?" But FedEx was first. They overd delivered. They built this brand and now it's really hard for people to compete with them because they own the brand. They literally own the category. Or some people say, "Will you pass me, you know, the Kleenex?"

The people at Scott Tissue get really angry. They go, "Kleenex is not what it is. It's tissue." Right? But they own the Category. How many follow the power of this? Make Make some noise if you see the power of this. So if you get the power of this, then your job is to tap into it. So if you're going to tap into it, what are we going to do to tap into it? So let's give you number two. Throw it up for him. Our next step is to start to identify and articulate what's your competitive

advantage. If you work for someone else, what do you bring to the table that would make them want to move you up in the company? And by the way, you should work on becoming worth it. You should work on saying, how do I build more of skill sets or abilities? is maybe it's time to study some AI. Maybe it's time to develop some skills on communication. But you got to come up with what your advantage is. If you have a company, you got to be able to articulate quickly. Why should I do business with you

versus someone else, right? If you can't articulate it, you have no brand. If you can't articulate it, no one else is going to. So, most of us are so busy working, we never stop to think about think about this. People will get on their knees at a 7-Eleven and reach behind a set Of other drinks to get a Coca-Cola, right? In fact, years ago, the biggest mistake in marketing history was when Coca-Cola got competing with Pepsi. This is back in the 1980s, late 80s, early 90s. And the biggest uh star in the world was Michael

Jackson by far. And they hired him, and they made new ads for Pepsi called the New Generation. And they had this cool music and all these young people and people are fully alive. And so now if you wanted to be a young cool person, you were to drink a Pepsi. Coke was old and kind of outdated. And they were so effective that they then added a second campaign which was a taste test. And in these blind taste tests, and they did commercials this over and over again, they'd have people drink two different sodas and they'd

say, "Which one you prefer?" And 80% of the time they said Pepsi. And Pepsi started getting a big market share. And Coke freaked out and overreacted. And if you were old enough to remember this, they decided who they think they are. I know what we'll do. We'll just change the formula. We'll come up with new Coke. Anybody alive at the time remember what happened when they came Up with New Coke? Anybody remember? Put in the chat box if you remember what happened. What happened when they suddenly came up with this brilliant idea of doing new

coke? Something people never had before. Yeah. It bombed. It failed. It melted down. It was a disaster. That's correct. People not only were angry. Classic drinkers of Coca-Cola. That was their brand. They went on strike. They blew up some of them with like guns and things like that. They said, "We're not buying any more of this crap." And it was kind of like the most recent example of that was Bud Light when they put a trans person on and trans good, bad, or indifferent. I'm not here to make a judgment about it, but it wasn't

aligned with their brand, which is like guys playing football, drinking beer. Wasn't really that. And so they had the same blowup. They lost billions of dollars because they were misaligned. Coke did the same thing. So Coke came back within a few weeks and went, "Excuse us. We're so sorry. We're going to bring back the original formula and we're going to call it classic Coke." People went, "Damn right, that's what I'm drinking, right? My papy drank that. I Drank that. We're all going to drink that." And they saved the company. And then he kept New Coke.

And they lost money on it for 18 years before they finally made money on New Coke. So your brand, man, it has power, but you got to articulate what is your advantage over other people. So I'm going to ask somebody. Someone raise your hand. Who owns your own business? Let's do it that way. Owned your own business. I'm going to call on you and I want you to tell me. All right, let's go with this young lady here. Yes, ma'am. Let's bring up Kimberly. Give it up for Kimberly. Yes, Kimberly, where are you in the

world? Uh oh, I we got her volume. Where are you in the world? Uh, Spring Lake, Michigan. She's in Michigan, ladies and gentlemen. Give it up for Michigan. Tell me, why should I do business with you versus someone else? What's your business? Um, so I am a veterinarian. Okay. Um, and I opened my business in 2023. Okay. Uh, we are an urgent care. um which is a new a newer concept I guess like you know it's a little popular on the west coast and east coast. Um so I built my business off of looking at

some other urgent cares that were popping up. Okay. Um so yeah, we were very successful in the first year. Um, and I think it really just came down to being available for people who did not have like an established veterinarian uh that they were taking their pets to and we, you know, we'll see anybody and we have a walk-in, they walk in, they kind of sign up on our Q system. Um, but more than that, I think it's like the intentionality behind the business. Um, like I went into this because I wanted to make a

better life for people in this industry and have a a work environment where people liked coming to work and there were, you know, set values and things that could make us like proud of what we do and that we could work together in a team fashion. Um, sometimes that's not always the case in the vet world. So yeah, I think we just bring a lot of um we help people out and we let them know that, you know, we're going to meet them where they are at and with what they can do um for their

family member really because that's what that's how people look at their pets. Um they are very important and so it's a matter of just saying hey we can do this we can offer you this and if we can't Then we will send you to the people who can help you out. That's wonderful. Well, first of all, how many uh were convinced to go there based on her presentation? Okay, if you look around, uh but let me ask you a different question. How many of you like Kimberly and feel she's totally sincere? So, Kimberly, I get

who you are and I love who you are, but you barely answered my question. And the question people have is why should I do business with you versus someone else? Now, someone who's patient would listen to your whole description, which I'm happy to do, but not everybody is. And so, what's happened is you start to have it. The the quick answer was we're here for you and your pet 24/7, 365, and we have the finest care you can imagine with pure compassion or something like that. How many would be convinced by that? Raise your hand

if that would convince you to go there. So, if you look around the room, we took it from 10% to like 75%. So, I'm not saying that was me roughing off top of my head and I would still say it with more emotion and caring. But what happens is all the other reasons you're doing it won't convince somebody else to do that. That's why You're doing it. This is a mistake that most of us make as entrepreneurs and I've made it myself. So, this is not a correction for you. It's just feedback. Most of us

create a product or service that we want. Like you want an environment like that. And by the way, I respect that immensely. But what you have to stay focused on is you have to fall in love with your customer and only think what do they want and what can I tell them in the shortest period of time because people's attention span today. Is it big or small everybody? Which one? Big or small? Give me a little signal here. That's right. Very small. So you won't get the chance usually to tell all that. They're going to

make a decision in a few seconds. So your 247 was your biggest advantage. Right. You By the way, she did something brilliant. You should give her a hand for this. She modeled something she saw working somewhere else and brought it to her community. Give her a hand for that. That's fantastic. Amazing job. But there will be a time, Kim or Kimberly, I don't know which what do you prefer, Kim or Kimberly? Kim is fine. Yeah, Kim. Kim, there will be a time, Kim, where there will be many other urgent centers then and your competition will

change. So you have this you have to refine what is the advantage you bring that no one else does. What will you bring to the table? So everything you said is great. I would just tighten it. I'd make it more succinct. And I make it so that somebody who's less caring and doesn't care about you, but only cares about themselves would still bring you their business. Because in order for you to succeed, you got to serve all kinds of people, not just the ones that have big hearts. The big hearts are going to come with

you in a heartbeat. I'd bring my dog to you in a heartbeat. I get it, right? But not everybody's going to do that. And I want you to succeed with everything. Plus, brand has to be tight. Like Robins equals results or energy or whatever it is you're going to do. It's got to be enough that someone gets their head around very very quickly. Okay. Is that helpful? Yes, it's it's very helpful. Thank you. Give her a big hand. Thank you so much. Yes. All right. So, I want all of you rather than do more strange,

Let's have all of you right now do this. Sit up in your chair with some energy and I want you to write down why should I hire you? Why should I give you the raise? Why should I move you up in the company? Why should I do business with you versus someone else? And I'm going to give you three minutes and I want you to write like crazy. But but when you do it, bring your warrior to the table. Make some noise out of your warrior, ladies and gentlemen. Make that warrior sound. Bring your magician

into it. What would your magician say? Bring your lover into it. Bring your sovereign. Write from that playful state. And don't try to be perfect. Just write something. And if you don't like it, cross it out. Write something else. You got about three minutes. Let's keep refining. Why should I do business with you versus someone else? Why should I buy from you? Why should I give you this raise? Why should I give you this position? Why should I hire you? That's what a brand does. Let's do it. And try to be specific if you can.

Everybody says because I give good service. That doesn't Mean anything. Say something no one else says. And think about it. What do you want to bring to people? What will uniquely bring to me more than anyone else? If I hire you, if you move up in my company, if you if I want to do business with you, what will you do better than anyone else? What will you give me? It's lots of different things. Try to make it succinct. What's your advantage? Why? Why should I do you versus a competitor? and then once you got

an answer if you want you can put it in the chat. Some people already are. Thank you. I like that. Julia, I've been doing this for three decades. She says, "And there isn't a problem I can't solve." Nice. I solve unsolvable problems in a creative way, Delus. Cuz we practice what we preach here, April. Nice. Because we never give up, Mike. Nice. Because you are our priority. No one else. true trust and transparency because you deserve the best driven for success. Let me show you specifically what we'll do better than anyone else. That's nice. Nice.

Less than a minute left. Cross anything you don't like. Get to the core of it. The essence. What's the simple essence of why they should do business you with someone else? Hire you. Take you to the next level. What are you going to give them? What are you going to deliver? Nice. You'll spend more time in this later, but I want you to get just the essence start on this. I'm sure you're going to refine it. Doesn't need to be perfect. Just better than what you used to say. The highest quality at the lowest cost.

Nice. We underpromise and overd deliver and we'll give you a guarantee. Nice. Marriage where you feel safe, seen, and treasured. Oh, that's a nice That sounds like somebody doing marketing for a wedding. I like it. All right, 10 seconds. And what's nice is there's lots of people giving their answers on the screen that you can bounce off of as well. Tamir, I see your sign. Yes, that's awesome. on your computer. Thank you, buddy. All right, 5 seconds. Time distortion. Look up if you're done. So, I know signaling you got your core there. Give me a

thumbs up if you got a nice foundation either on YouTube or here. Awesome. All right. So, this most important thing is this is your first run at it. So, if you understand the power of this and now you start to articulate it, that means you take the time to consciously design it and keep refining it. The next step you really need to do is practice communicating it effectively or congruently. That means it's One thing to write it down. What you got to do now, if you were and I in a normal live seminar, I'd have

you in a group of people and I have three or four people where you tell them this people you don't know. Here's why you should do business with me. Here's why you should hire me. And then they give you feedback whether it works or not. And then you do the same for them. So I'd encourage you is to practice saying this and then go to people and say, "Hey, if I shared it this way, does that move you? Does that tell me if that works or not? Am I getting through? Does that make sense? Because

you need to have another perspective beside yourselves. And you got to practice it because you have to think about it to say it. It's worthless. It has to be something that inside you. You feel it strong and it flows. That means you got to practice getting in your body. Who's willing to do this for yourself here? So, give yourselves a hand here, ladies and gentlemen. Okay. So, you got the first three. Understand the power of it. Then you're going to do it. Start to articulate it. practice communicating in congruently. Then the fourth One is live

it because if you don't live it, no one is going to listen to you, right? It's like, you know, you go to a a doctor that's all broken down and ill all the time and go, "Make me healthy. What the hell?" Right? And people do this. People go to therapists that are really not doing so well in their own life or they're single, they've never had a relationship, and they go to them for marriage counseling. It's just like, what? In our society, we take people very often that are financially distraught and we put them in

a project with other people who are financially distraught and we wonder why they don't get better because there's no role models. You got to live it. Or we take people that are a little crazy and we put them in a funny house with other crazy people and say, "Why don't they get better?" You and I have got to make ourselves live it. One of the reasons I got in this business originally is I went and heard Jim Ran speak and I was like, "Man, these are the principles I need to live to have a great

life." Well, what if it was my life? What if I was teaching? Well, if I teach it, I got to live it. And if I'm sitting up here and I'm 30 pounds Overweight and I'm broke and I'm frustrated and pissed off and and in a relationship, I'm miserable. I hope the hell you wouldn't be listening to me. But none of those things are true. So, we got to live it. And if you live it, you're going to be able to communicate it even more powerfully. It's like a virtuous cycle. The more you live it, the

more you can communicate it, the more people feel it. Cuz write this down. You can't move people if you're not moved. You can't touch people if you're not touched. Right? If you're going to communicate something, it's got to be something that's in you that you experience that you own. Right? So, we've got to make sure it's not just intellectual what you're doing. It's got to you got to have a feeling for it. One of the reasons I'm watching all night long with you guys, I don't mean to watch all night long, but I get caught

up is because then when I come here, I feel I feel like I know you guys. Even though I know every one of you, I've got a feel for your lives and what's going on. and I can deliver at a different level congruently that allows me to live it. So living it is really critical. And when I say live it, I want to show you an example of somebody who was had a real rough time, but again figured out that there's some part of himself, an identity within himself that's more than what happened to him.

And he built a little brand and built a company from next to nothing with resources people would say you wouldn't have. Take a look here real quick. We'll show you. All right. Tell me your name. Where are you from? My name is Jeffrey Martin. I'm from Youngtown, Ohio. My childhood was pretty pretty rough. Um I was raised by my grandmother due to my mom and dad was um on drugs and both in and out of prison. It was horrible. It was scary. Like it'll be times we'll be in the house, the house will be pitch

black. My mom up and up and down the stairs, she in and out the windows. We waking up in the middle of the night, there strangers in the house or we waking up for school, there's nobody home with us and stuff like that. We not eating and when the school started coming to the house due to us being missing from school. Um that's when My grandmother stepped in the picture. U my grandmother, she did the best that she could for us. she was retired from GM, so she um took up a a second job. If

it wasn't for her, um I wouldn't be where I am today. My biggest problem when I was younger, I was I was a big follower. Like I said, I was just exposed to to to so much at a very young age. And the and the more exposed I got to that, the less focused I got on school, sports, it was the lifestyle. I seen the guns. It was always, you know, stack some money here, stack some money here. You might run into a bag of drugs. That was just part of the culture of being in

the streets at a young age, having probation officers, going back and forth to juvenile, going to juvenile prison. I'm trying to figure out how can I get stuff that, you know, my I can't get provided for me. I was trying to be trying to be something I wasn't and bite off more than I could chew. Like I said, it was just following after everybody else. I was 19 when I got shot. Like I didn't find out I was paralyzed probably like till a couple days later. Like after I woke up, you know, I was in

ICU. And once I kind of woke up and was functioning, you know, they kind of set me down like, "Well, Mr. Martin, this is your levels TAT, T7." And, you know, pretty much you going to need people to live with for the rest of your life. And right then and there, that was a breaking that was a breaking point for me. It it it took it took a different me to build myself back up. And I'm not going to say I made the change right then and there, but I started taking baby steps, going to

the gym. I started reading, like, you know what I mean? I started trying to break old habits, trying to find new habits, you know what I mean? And I actually came across Uncle Tony Robbins. That was one of the first books I read on finances. Uncle Tony's voice is so powerful. How you doing out there? Like when you like it'll stop you in your tracks powerful. You know what I mean? The idea for the lawn care business came in that it's just got right around the corner to this day. He has some some tractors sitting

out on his front yard. So I took my son, I said, you know, let's let's go look at these lawnmowers. And and the guy was like, "Go ahead and ride it around." To see how you like it or whatnot. You know what I mean? I fell in love with it. Like, damn, I feel like a man again. Like, this like this feel good. Like, it started off small, but I I use the same strategies from the streets as I do with business still to this day. And and I never thought I never once thought about

what if it didn't work and the chair. I never thought about that. I got inspired instantly by you. So, I said I said if Tony could do it, I ain't gonna get I ain't gonna jump the gun that said million. I believe we could do 250,000 uh this year. Two weeks ago, we signed the contract for over 140,000. So, by the grace of God, by everything that you helped me with, we on target to hit 250,000 this year. Give him a hand, ladies and gentlemen. That's incredible. Giving back is important to me because of where

I come from. Being able to provide opportunities for other people, um, being able to give back to the community, that's huge to me. I'm focused on specifically mastering what it is that I'm doing so that I can have the impact that I want. I'm willing to change the things that I'm I need to change and I'm willing to grow. I'm willing to put people's in places that I'm not good at. It's about us growing together. So, I just really want to grow with a a a group of people, take a group of people to the

next level. If you somebody that's looking for a breakthrough, if you somebody that's looking for relationships, if you somebody that's looking for somebody to steer you down that path, if you looking for somebody to help you get over those fears, to break those limited beliefs, he going to give you the knowledge, but you got to do something with it. So, from where I come from, being a follower and attracting myself to things that didn't mean nothing to me or the things that I thought that meant something to me to where I am now, I can

honestly say I'm a role model. I can honestly say I inspire people. I can honestly say that I have an impact on people and doing it honestly. I used to be a follower and now I can honestly say I'm a leader. Give it up. Say what I want to say. Say what I want to say. If I can say one thing, Uncle Tony is, man, I love you, Uncle Tony. That's only one I can say. Appreciate it. And Jeffy's watching. Give it up for Jeffrey. How you doing, brother? Put it back on. Let him hear

you everybody. Jeffrey, I just want to acknowledge you once again. I've acknowledged you a few times, man, because I think you're just story is such a powerful example of changing identity, man. Going from follower to leader. You're not just a leader, you're a servant leader, man. You're serving your community. You're taking other people up with you and you're just proof of that can happen. You practiced everything we taught here. You got a whole different brand. And how's life? How you doing? Um, honestly, I'm doing pretty good. You know, with the on the journey, you know,

you had backslides. You know, you backslide, but the thing about backsliding is is getting back up. That's right. And and building a stronger character as you fall. You know what I mean? Because you know when you trying to get to to new levels it get it get hard. And when you at A certain level you think it's you when you at a certain level you can't see the next level until you trying to achieve it. And then once you trying to achieve it you you realize that it's a little it's further than what you thought

it was. And it's it's a lot more work a lot more grind a lot more grit than what it did it than what it takes sometimes. So you have the grit to do it. And here's the thing I can remind you of dear brother is that I always overestimated what I do in a year but I underestimated what I could do in a decade or two or three or four these days almost five for me. And what I'm going to tell you is if you keep moving forward and I know you will as you already

have. I mean where you are from where you were is just ridiculous. But now your standard's higher right now. You feel bad if you're not going at the same tempo. But the one thing I want everybody to know is life is bursts. There's times when you're going going and then it feels like you're not making much progress. because it can feel frustrating or you feel like you're dropping down a little bit, but what you're consolidating and then there'll be another burst and you'll find Yourself go up there. But I want to tell you, if you

never made another burst, where you are now from where you were is nothing but respect, brother. And I know you're not going to settle for anything less. I know you just I know you just got bigger numbers and bigger people you want to help. And I really honor you for that. Give it up for him, everybody. Give it up for Jeffrey. Love you, brother. God bless. Yes. By the way, I see this happening so often. People have these explosions, explosions, and then they get here and then they want to go to the next level and

it's not quite as easy. It's like learning in front of sport. You know, in the beginning you make so much progress and then it's harder at first to go to the next level. But if you keep at it, you'll find there's that burst that will happen, but the burst usually happens with a new skill or a new insight or putting yourself in a new environment or some new conditioning and going next level. So, he's living it. How many see he's living it, ladies and gentlemen? giving it To himself like everybody else. There is a final

step. Step five, you got to market it. You got to market it. Because otherwise, I realized early in my life, I had these tools and skills and ideas and I cared so much. I wanted to help people. But I realized if I don't learn to market it, my ideas are going to die on my lips. No one's ever going to know anything I've shared with them unless I can get people to want to know about it. And that's what marketing is, getting people to want to know about it. And the best marketing is not just

advertising. Like today, you know, it used to be you could advertise yourself into a brand, but today it's a little different. You know, years ago, it used to be that people would see an ad and that on average it would be four exposures before on average they made a decision maybe to do business if they were going to do business with a company. Today, it's 16 experiences. Now you can take that 16 smaller if you can stop just marketing by advertising and you can do what I call added value marketing or VAM value added marketing.

I called it VAM. Value added marketing means in your relationship you Have a brand. You know if you're constantly trying to figure out how to do more for the person you love which you did in the beginning. In the beginning of relationship tell me guys what would you do for someone you love? What would you do? Anything right? Anything. and it lights you up to do it. But as people get around long enough, they start to get familiar and then they start measuring. Well, you're doing this, but I'm doing that, but are you doing enough?

Then it's a transaction. If you want a great relationship, you need to have great marketing. You need a great identity with your husband, your wife, your boyfriend, your girlfriend. If you want to do well in the company, the best way is add more value. I'll tell you where I learned this. Jim Ran, my original teacher, I went to him one day. I finally got personal access to him for a lunch because I'd performed so high and I was at this lunch with a group of just five people. I said, "Mr. Rona, I have a burning

question." I said, "You know, I had four different fathers. They were all good people, but we were always broke." And he knew about the experience of my childhood when we Had no food at Thanksgiving. And I said, you know, that was a great experience. But I said, the thing I can't understand is like they were good and yet, you know, three of them were were laid off. My other father, you know, he went up and down. He was in sales. And I don't understand. I said, I don't understand how a school teacher in those days

was making $35,000 a year. I'm showing you how old I am. And some guy in a hedge fund made a billion dollars this year. I mean, that is so unfair. And he said, "Tony, listen to me. You're right. We're all equal as souls on this planet, but we're not equal in the marketplace." I said, 'What does that mean?' He said, 'If you go to work for McDonald's and you complain about having minimum wage, you don't understand in life, in business, and in enterprise, not your soul's value and your economic value, you're valued by how much

value you can add to others. If you go to work to McDonald's, it's not designed to be your ultimate job. It's an opening job to learn because anyone can do it. Anyone can learn to do that job in a few hours. In fact, today it's robots starting to do it, right? They won't even need humans. It's That simple. So, he said, "It's not that valuable. Don't complain." He said, "Tony, think about this. That is it possible to make 10 times as much money in the same amount of time? Do people do that?" I said, "Well,

yeah, a hundred times amount of money in the same amount of time." I said, "I get people do it thousand times." I said, "How?" He goes, "That's the question you have to answer. and you think the school teacher is underpaid, but the school teacher is a good person, but they're not all equal in their skills. He said, "Did every school teacher change your life?" I said, "Well, no, but I had some great ones." He said, "Name them." So, I thought, and I named three teachers in my entire schooling history, and one really influenced me. And

he goes, "That's really wonderful, but they all wanted certainty. They weren't willing to bet on themselves." So, if you have to have certainty, you earn less. He said, "They're not willing to keep adding value." And he said, "And many of them will not improve because they don't have to. They get tenure and they've worked with a small number of people. If you help a billion people a little bit, you're going To have an unbelievable life both emotionally, spiritually, financially, and everything else." He goes, "That guy you're complaining about made a billion dollars. He made a

40% return for his investors. Those investors are paying for college tuitions. They're providing retirements. They're for companies providing corporate retirements." He said nothing moves his value. The average person in those days was giving an 8% return. He just saved people 30 years of compounding, 20 years of compounding, 10 years of compounding. He's worth a billion dollars. Said, "So your goal should be to find a way to do more for others than anyone else in your category. If you keep getting smarter, stronger, better. If you've developed the skills and you add more value than anybody else,

you will not have to worry about anything economic in your life. But more importantly, you'll feel good about who you are as a man. And I never forgot that. And today, I have 121 companies. We do 12 billion dollars in business across industries as different as AI, education, hospitality. I mean, all these different industries I'm in. And the one common denominator I've done in every company that I've ever taken over or become a partner in is we figure out how do we do more for anybody in the industry than anybody else. And that's what builds

your brand. Vam value added marketing that means do more for others. So you should think if you work in a company not how I demand more how do I do more by the way how do I add value that people want lots of time you go I did all these things for you but that's not what they want what do they want what do they need if you do that you're going to build a brand and I'll give you a quick simple example because if you're building a brand in business for example say you had

your own company you don't have to have a brand that's worldwide it's just like the area you market to so I have a friend that years ago Uh, his name was Mike Glickman. And I was I think I think there's a couple years difference between us. So I think I was like 20 and he was like 17 or something like that. And I I met him because he was so passionate. He was passionate about real estate. And I was early in my career. And as you can imagine, like super young and I'm this kid going

out there trying to talk to me while They can succeed. Like how who are you to tell me this? Well, it's not me. It's Jim Ran. You know, I was representing him. But he ran into the same problem. First of all, he was 17, loved real estate. So, he couldn't get a real estate license till he could sign till he was 18. So, he used to take his bike and then finally a car, and he deliver those little magazines, you know, that show all the homes that are for sale just so he could be part

of it. Then at 18, he becomes a realtor. And he goes to work in uh a place called Enino, California. It's uh in the valley outside of Los Angeles, upper income community. and he's knocking on doors trying to get people to list with him or, you know, be able to sell real estate with them and nobody's buying. I mean, nobody's buying. And after six, seven months, he's doing a job on the side to pay his bills, but his career is real estate. Who's ever been really frustrated? Like, you worked your tail off and it seems

like nothing's working for you whatsoever. Anybody like that? So, he's at this level of frustration and he came to me and goes, "How do you do it?" Like, people look at me And they go, "He's too young. He doesn't have the experience. I don't want to list with him, but you're advising these people. And I said, the way I've done it is results. If I got results for somebody, you can't argue with that. They don't care how old I am with it. And that's how I did it initially. I said, but what I did is

I add so much. I do more than they expect. I don't just do what they've asked me to do, and that's starting to build me a brand. And I said, if I were you, don't do what every other realtor does. If you do what every other realtor does, and you do a little bit better, you get a little bit of advantage. What do they all do? Even if you're not a realtor, you know what they do? They advertise. They do open houses. Today, they do social media, right? Same basic things. I said, "But if you

do something no one else does, you'll stand out." And I said, "You should find a way to add value to the community you work in. You don't have to have a national brand. You just need your community." In real estate, they call it a farm. The number of streets or within a city that they work that they work on. And I said, if I were you, I would say, What can I do that would add massive value to the community that I just do because it's right and I'll do those things over and over again

while I'm selling my real estate. And people start to know that you're more than just another realtor, another salesperson. So he thought about it, thought about it. He didn't come up with anything. And one day he came to me and he said, "You know, I think I got a great idea." And I said, "What is it?" He goes, "Well, you know, the trash strikes going on. there was a trash strike in in California in LA area and it had been going on for like at that point for like almost 3 weeks. Well, you can imagine

if you live in a really wealthy community and every day the trash doesn't get picked up each week and it starts building up and it's on the curb and dogs get into it and cats and I mean all of a sudden your your community smells and it stinks and it's ugly and you're mad and every day you come home and it says on the news, you know, day 27 of the dash trash strike. He said, "Tony, I thought about it." And he goes, "There's no end in in sight for this and people are angry and

it's also making it so the community Looks terrible. No one wants to buy it during this time." He said, "I had an idea. What if I hired a private trash company just to take out all the trash of the little community that I serve these whatever it was number of streets?" He goes, "And then and then I go to everybody and I get them to pitch in." I said, "No, no, no, no, no, no." I said, "This is a genius idea, but I said don't ask him to pitch in. Just do it." He goes, "Well,

Tony, it's going to be expensive." I don't remember how much it was. I'm going to make the number up. $3,500, $4,000. Be a lot in those dollars at that time. I said, 'You could never advertise for this.' I said, "Just do it. Just do what's right and it'll eventually get." He goes, "Not tell people. Don't don't take their money." I said, "Here's what's going to happen. They're going to go home and they're going to be anticipating the smelly yard, smelly streets, the horrible place. They're going to drive home and everything's going to be clean and

beautiful and that's going to change their what? Their state. They're going to feel so happy. Oh my gosh. And they're going to sit down the TV that the night And they're going to turn on the news and they go, "Day 32 of the trash strike continues." And I said, "And they're going to wonder where their trash went." In fact, people go, "Who stole my trash?" Right? That's what people start to do in their head, right? And and I said, "And he said, and then but I'm going to tell them." I said, "No, you're not going

to tell them. Let them figure it out on their own." And I said, "And when they call you, because they eventually will." I said, "Do not let them pay you." That's exactly what happened. People called him up and I said, 'But when they call you, you say, 'Listen, people say, 'Well, why? Why didn't I think of that? I should I want to pay my fair share. He goes, "No, no, no. I can't. You are you the Yeah, I did it." Well, I That's brilliant. Why didn't I think of that? Let me pay you. No, no,

no, no. Why not? Listen, I'm a realtor in this area. I just want to take care of the community here. It's It's making everybody crazy. And I thought this is something I could do to make a difference, but I got to pay you my part. No, no, no. Well, what can I do for you? Well, if you ever want to list Your house or you want to sell a house or you know somebody who does, I I hope you think of me. What do you think that did to his brand overnight? He became the most

popular realtor in that community over the next three years. The guy had not made no money, made $1.2 million in commissions and was 90% of all sales in that community. Give it up to Mike Lickman, everybody. Brilliant guy. All right. Stand up. Stand up. Yes. How many of you How many of you excited about expanding your identity personally, your brand? Make some noise if you're up for this, ladies and gentlemen. Now, let's do a little exercise right now while you're standing. Shake your body out. Close your eyes. And I want you to just think for

a moment if you had to describe your old identity. What was your old identity for yourself andor for your business in your life? What was the limited identity you may have accepted? Like I don't have enough capital or I'm not this or I'm not that, I'm not. Whatever it was my old identity was because your story is anchored by the identity. It's the glue. You can change the other Parts of your story, but if you don't change how you think of who you are, nothing changes. If you want other people to experience you differently, then

you have to experience you differently. You have to decide this is who I am now. So, first, let's make contrast. Put your body in the state you're in when you feel like you're not enough in your business or it's not strong enough, you don't know what to do or you don't have enough capital or don't have enough time or you're not beautiful enough or not smart enough or you know too worked over or don't have enough time or whatever stories you gave and I want you to notice what you do with your body and out

loud I want you out loud please because if you just think it it doesn't change your brain out loud say my old story excuse me my old identity was I'm a person who or I never get the job or I can't get this piece or they don't let me move up or I can't compete with the big guys or go ahead say it out loud. You're limiting old identity. Say it out loud. Just like you're like you're going on a rant like you're a little pissed off or frustrated or sad. Whatever you're feeling, just go

on a Rant. Just say it out loud. There's no one around. Just my old identity for this. My old identity in my work. My old identity in my relationships. My old identity in my life. My old identity was what was my old My old identity made me feel. My old identity made me act like my old identity cost me what? My old identity limited me in what way? All right. And then now snap yourself into a strong state. Make your move. Make your move. Make your move. Say yes. Say yes. Say yes. Bring your warrior

back. Make the sound of your warrior go. Make your warrior. Warrior. Warrior. Warrior. Bring your magician. Bring your magician. Bring your magician. The one who can change it all in a snap. Bring your magician now. Bring your magician. Pick the sound of your magician. Bring your lover. Bring your lover to your identity. Bring your lover. Bring your lover. That's it. Bring your lover. Bring your sovereign. Bring your queen or king in. And now feel them all in one central place inside you. And from this place say, "My new identity is who I really am is."

Say it out loud. Whatever comes through you. My new identity is who I really am. is how I really am going to live is what I'm really going to do with my life is what I can really do with my business is who I really what I really can do for people is what I'm really going to change is my true identity is my true identity is who I really am is and this identity makes me feel what this identity makes me experience what that's it and with my new identity how my life will my

life change How my life change with my new identity? What will I achieve? What will I enjoy? What will I experience? What will I make happen? My new identity is my true identity is. Feel it right now. This is who I really am. Say it. Feel. Say it again as if you're starting fresh. Who I really am. My true identity is out loud. What I'm here to create. What I'm here to come. Who I really am. I am pure what? I am what for people. I will deliver what I deserve. What I get to experience,

what I get to give, what I get to share, what feel it all. And what are some rituals that you can do to keep this going? What are some rituals? What is something you could do each day to bring this part of you to the surface, to keep this identity, Not just hold on to it for the moment? What could you do with your body? What you could do with your voice? What could you do each morning or afternoon or evening? What are you going to say? Say it out loud. What are you going to

do to keep growing this identity? and keep expanding this identity. Keep strengthening this identity. And then when you know who you really are, celebrate it like you're a little kid. 1 2 3 go. Wake it up and celebrate. that energy. Oh my celebration. Come on. I want to hear you. Yes. Awesome job. If you can feel in your body, sit down in a peak state and go yes. Say yes. Say yes. So with a new identity, your beliefs will change, your emotions will change, your story will change, your actions will change, and your results will

change. How many get that's true? If you're on YouTube, give me the thumbs up. If you're at home, make some noise. Show me. So listen, we've got one more day tomorrow. We're not done because I'm going to bring a very special guest out right after this little break here in a minute. But we're not going to break yet. I want to really invite you come join us. I'm not here to pitch you anything. You can see I'm not holding anything back. But look, look what a difference we can make in three hours or two hours,

but to make it stick, you got to condition it. So, I want to invite you to come to Unleash the Power within and join us. And we put something together that's really special. But just to remind you, here's what it's about in just three minutes. Take a look. How do you change your life long term? It's raise your standards. personal power. That to me is the single number one foundational key to all success. If you use it, you can get everything else that you want. Hey, Justin, what are you listening to? Tony Robbins. You should

listen to it. I got plans for after this. I would describe Unleash the Power Within for me as the first place that I felt like I was understood. It is a chance to consciously rewire your limiting beliefs. It's time to solve your own problem. No one else is going to do it. Are you ready? During UPW, you're going to have the experience of figuring out what is it you really want. You're going to make some decisions going to create tremendous momentum. Are you ready? You're going to get through the things that would normally stop you.

I want people to understand the science of this. The Snid Lab is one of the top genic laboratories literally in the world. Now, you're going to see pure science by Stanford that shows no drug compares and no drug therapy even comes close to the impact of these events. 93% of the people had no clinical depression whatsoever and the remaining 7% had significant improvement. Even better, 17% of the people went in there with suicidal ideiation, thinking about suicide. Every single one was no longer in that state. Afterwards, I came away with it's not about motivation as

much as it is allowing people to tap into what's already there. Number one most transformative experience in my life. It's time to take your life to the next level. business challenges not inflation or not, problems in your relationship or not. So, I'd like to invite you unleash the power within. It'll be people from 195 countries. If you want to change your results, this is where you do it. It was not only a mindblowing experience, it changed my life. The most life-changing fun experiences we've ever had. It's time for your comeback. It's time for the next

level for you. Every step this morning, every thought, every awareness, it's just amazing. What's the greatest story of humanity? It's the comeback. We're going to find what's hold you back in all these areas. Get it literally out of your body. Decision is the ultimate power. But what if you and I started to have a new belief and that belief was that everything Is happening for me. You are completely missing out if you do not go on this journey. This is you unleashed. Yes, I'm so easy. I get dirty. I look at my own program cuz

I know what it does. So, um, I'm calling to your heart and your soul. Don't cheat yourself. Please give yourself the chance. I'm not going to hold back. And many of you are not going to take advantage of this. Obviously, I didn't do this for that. I'm here for you for another old day. And we're here this a little bit more this afternoon with some incredible stuff for you. But there's nothing that matches four days, 12 hours a day of wiring. Nothing. And I would love to have you have the experience of transformation that'll happen.

And if you don't do it, I'm still for you in every way. But don't cheat yourself. And but and I've done something here. It's like I'm here because I invested so deeply when 17 years old investing $1,200 is like $10,000 ago Jim Ran seminar back then. It's nothing like that at all. Uh and I've done a special package here just for the here that you guys will love. So I'm going To have Renee walk you through it real fast and then uh we're going to take a little break and then I'm going to bring on

my favorite speaker in the world, Sage Robbins. Ladies and gentlemen, I love you. And we're going to show you how to end. Who's ever been caught up in an argument and it just it just tore you up inside cuz you couldn't solve it or it went on way too long? Who's ever been in an argument with somebody you love like that? We're going to show you a tool that really works, but you'll end it so quickly and both people are happy. It's not somebody's plating. It's the truth. But right now is your chance to do

this. So, let us show you. Let's have a big hand. She'll show you real quick what this is. Hope you'll take advantage of it. We'll take a quick break and I'll come back to finish up. Okay. Give it up for Renee. Everybody give it up for Tony Robbins. Okay, I'm just going to take a minute or two to walk you through what Tony has shared with you that he's created just for you here at this summit. You know, Tony's been doing this for 49 Years. I mean, you saw the Stanford study. He has refined his

knowledge into a system that gets results like nobody else. And he's created a package so you get results like you've never seen before to have the greatest year of your life. This is called the 2026 rise up experience. And in order to have total transformation, you need three things. You need to create momentum, put yourself in total immersion, and you need a simple implementation plan to make that transformation last. So here are the three steps. Step one, create momentum. Personal power is the most successful personal and professional improvement program of all time. It has changed

30 million people's lives. And now it has a brand new incredible AI upgrade. It's called Personal Power Plus. It will literally guide your answers to every question you have every step of the way. It just takes 30 minutes a day. So you can do it driving in your car, on a walk, or even cleaning your house if your husband won't do it for you. You know what I'm saying? You get tremendous momentum to create absolute change in your life. In fact, if any of you here now have Used the original personal power and it made

a difference in your life, give me a thumbs up. Make some noise. Yes. Yes. This life-changing system is just 3.95 and you get instant access the moment you enroll today. Step two, total immersion. This is what we are here for, you guys. You get a live virtual ticket to Tony's legendary event. You just saw that incredible unleash the power within video. Now think about this. Think about what we're doing here for just three hours in Tony's basement. Now imagine what's possible when we're together for four straight days, 50 hours with the world's number one life

strategist inside his state-of-the-art virtual studio where we all get a front row seat in one weekend. We shift our mindset. We master our finances. We master our lives. There is no event like this on the planet. And if I sound passionate, it's because I am. I have had my life transformed through Unleash the Power Within. My husband Michael and I, we attended together. And after we left that event, not only did we connect deeper and get closer, but we took our finances to the next level. And we finally took action and Invested in real estate

just like we had been dreaming of for years. And it's not just us, you guys. Hundreds of thousands of people's lives have been transformed through Unleash the Power Within. A standalone ticket is $495. And trust me, it should be way more for the transformation you get because this is what total immersion is all about. And finally, step three, implementation. Shortly after the event, we're going to bring you back for 90 minutes to help you integrate every single thing that you learned at Unleash the Power Within into every area of your life through Tony's sixstep action

plan. This is $195, but it's truly priceless for the accountability that you get to make sure that that knowledge becomes actionable knowledge that changes your life. Now, if that wasn't enough, Tony said, "I want to do something even more special." So, I have a question for you right now. What do you think is the number one pattern that keeps people from living their dreams? I'm going to tell you right now, it's five words. I don't have enough time. Who's heard or said that before? Make some noise. I know I have. So, he's got the solution.

This will show you how to immediately save 10 hours a week, 40 hours a month, so you have the time for what matters most in your life and to do something you've always wanted to do, like learn a language, write a book, or even take a vacation, maybe away from your husband who won't clean that kitchen. You know what I'm saying? The solution he created is called the Time Mastery Life by Design. And this package includes Tony's RPM fasttrack course, the proven system thousands of top performers use, including Tony, to design their extraordinary lives, plus

a 90minute live activation workshop before unleash the power within begins. So you can also come to one that's scheduled after if that's more convenient for you. So we have two of those live activation workshops. This program is $395. So just to review, here's everything that you get. You get personal power plus with the AI. You get a live virtual ticket to unleash the power within. I'm talking four days with Tony Robbins. The postevent take action workshop and the summit only bonus time mastery life by design. The total investment for all of this is $1,480. As

you've already experienced here, Tony is the real deal and he is so passionate about your transformation. He said, 'How can I make this so anyone who really wants to attend and change their lives truly can? If you take action now, you get all of this. I'm talking the entire package top to bottom for the summit only price of $4.95 or two payments of $275 if that serves you best. Just $495. Think about this. Tony did this because your life matters. If you're willing to invest in yourself, he will overd deliver for you. All you have

to do right now is go to joinun unleash.com to make this real for yourselves and to add a cherry on top when you join us. This is so so beautiful. We're going to donate 25 meals to the 100red billion meals challenge on your behalf. So while you're changing your life, you'll be helping those most in need to change theirs. Look, there's literally nothing to lose. And I mean that quite literally because we provide a 100% money back guarantee. I mean, this is crazy. This means that if you attend the first day and you are Not

blown away mind, body and spirit, we will give you every penny back. Again, this is a summit only offer and we want to be very clear about that because that means once this summit is over, it's all done. The offers are gone. The price point is gone. And this is the lowest price that we have ever offered. just to get a clear picture. Okay, think if you were to buy a great concert ticket to see one of your favorite artists, it would be $495 or more. I mean, Taylor Swift just had her most recent concert.

And her ticket was upwards of $1,500 a ticket. And that's for two to three hours of entertainment to feel good for a moment. And that's great. Trust me, I love concerts, too. But what happens after we are talking about 50 hours with the world's number one life strategist to have not just a wonderful experience but to have life transformation. I mean this is a no-brainer. And I know two things that hold all of us back are time and money. But the truth is let's get real here, okay? When something matters to us, we find the

time for it, don't we? And we all sometimes have that resistance within. Oh, can I afford a ticket At that price? I know because I did it myself. When it was time for me to get a ticket to unleash the power within, which by the way was way more expensive back then when I was going, I started to feel that resistance within. But then you know what I did? I tapped into my warrior, my magician, my lover, my sovereign, and they were like, "Yes, yes, yes." So I was like, "Okay, let's do this." And I

have never looked back. If I did not say yes, I would not be standing here in front of all of you. So do yourself a favor. Give yourself the gift of self transformation. Go to join unleash.com right now while you're in state. Make this real for yourselves. And if you've decided now that you're going to join us, type I'm in in the chat right now. Let's see. Okay. Okay. Mallerie's in. David's in. Joe's in. Yes. We are so excited for you. We're going to take a quick 10-minute break to get you enrolled. And when we

come back, we're going to have Tony and Sage with you here live. We can't wait to celebrate you coming to Unleash the Power Within with us. So, go get enrolled right now and we'll see you in a few minutes. One year ago and today I am literally 80 pounds lighter. And I feel the weight of the world off my shoulders because I am who I know I always was. This is the coolest room, the most high vibe, the most energetic, the most powerful positive room you're going to be in the entire year. I learned how

to change my state. And I started realizing that energy is everything. And one really powerful thing I learned is that everything starts with your physiology. It starts with your physical body. The way you feel creates the life around you at the event made the difference. It's not like I learned it and then I had to go do something. We did it right then and there. So, it changed me in the moment. From that state, I had absolute certainty. There was nothing getting in the way of that vision. I went from basically broke to a multi-millionaire

in the course of a couple months. Reality changed because my energy changed. The way I felt changed, so my thoughts changed. I wanted to retire from being a judge and become an entrepreneur. I wanted to become an author and I wanted to find love. And those are the things that um I was kind of stuck. I didn't Know exactly how to go about it or even if I could. It wasn't until I got the right tools and I got in touch with who I really was that I was able to make those things happen. I

have been attending Tony Robbins seminars since I was 15 years old and I really attribute a lot of my success to those techniques that I learned and as as an adult coming back and going coming to these seminars to not only be around amazing energy, amazing people to have the tools, it's not just a pump up. It's like no, these are actual pragmatic things that you can actually do to apply to your life to make actual measurable progress on a day-to-day basis and for the rest of your life. specialist had told me at the hospital

in 2017 and 18 seven different times that you are not walking again. You're you're you need to accept that, you know, when I started beginning to shift my mindset a lot more. That's when I got my license. That's when I started going outside. That's when I was able to walk. That's when I there's a lot of things going up a driveway. I started working out more because that's when the shift began. I'm literally a miracle. Like I'm I'm surprised I'm even alive To be honest with you. That's what makes me so grateful. I feel like

I came here for a moment. I feel Brown color. Heat. Heat. Doo baby. Hey. Hey. Hey. Hey hey hey. Hey. Hey, hey, hey. feel like I'm falling out Treat me like we stay on Feelaster. Pull me closer. I'm not broken hearted Take my lovely Pull me closer. closer. Yeah. Welcome back everybody. We are so excited for those of you who have decided to join us and unleash the power within. How you feeling? Let me see. Gold card experience. Hello. All right. If you have already enrolled, write I'm in in the chat. We want to see

a blow up right now. I'm in. I'm in. I'm in. Oh yeah. I'm in. I'm in. That is what we are talking about. I know what Unleash the Power Within can Do for your life and I'm just so thrilled for you. So, who else? Come on. It's still going. It's still going. It's still going. I'm in. I'm in. Hi. Thanks for saying hi to me in the chat. All right, everybody. Now, I would like to just say a huge congratulations. You guys have been so absolutely incredible. Tony's on the side. He's crying. We're crying. Sage

is crying. I mean, this is just such a beautiful moment in time. So, thank you. Now, I'd like to bring out the absolute beautiful, incredible Sage Robbins and Tony Robbins together. What a beautiful team. What a beautiful pair. And they are going to come out here and they are going to talk to you about a couple things that matter most like love, like passion, like relationships. So help me welcome back to the stage my dear friends, my mentors, Sage and Tony Robbins. Yes, it's just me. My wife doesn't have her headset on. She made a

pre-announcement there. She's going to join us after we do One Piece first. Uh, by the way, I just we're not all just cryb babies here. Yes, I I am I am an emotional creature, but my tears are more just because I Know what's going to happen because I've watched so many of your stories and I'm so so grateful so many of you are going to commit this time for yourself and I'm going to overd deliver for you. And I'm not done here. If you didn't decide to do, can still decide later. But regardless, I'm going

to keep delivering for you here. Um, we're going to change subjects now. We're going to go to relationship. And why relationship? Because, jot this down. The quality of my life is the quality of my relationships. How many agree with that? By the way, make a noise if you agree with me on that. If you do great in your business and you're miserable in your personal relationship, you're going to be miserable. I don't care what's going on. And it's so crazy that so many people in life sacrifice, you know, to make money or to do something

else in their life. And you can do all of it, but you can't sacrifice your relationship. And I think one of the reasons is that most people feel more control of their business or their career. So they spend more time there because when you're dealing with a creature from another planet, which is if you're in a in a relationship Of any sort, you usually have your opposite masculine and feminine energies. Even if you're in a gay relationship or a lesbian relationship, usually if there's passion, there's masculine and feminine energies, opposite energies. This Earth has energy

because there's a north and south pole. opposite energies. If you try to plug something into electricity, you've got, at least here in the United States, those two pieces that come together to produce the energy of your life. So there is a tremendous power around relationship. And for most people, this is the area of the most pain and the most joy. If you play it wrong, it's the most pain. If you play it right, it's the most joy. But you got to understand that these people are are unique. You're the creature you're with is unique. And

I'm I'm very you'll get to meet my creature pretty soon here, the one who's touched my life the most, my wife Sage in just a minute. But I want to first we were trying to think about what could we do for you in such a short period of time because I know we're going a little bit longer today, but it's only because we only have three days and we just want to give everything We can and so we couldn't leave out relationship and so we thought about it back and forth about how to share this

with you. And I I think the most important thing to get across to you on relationship is that what messes relationship up is just a couple things. Jot them down if you would. The number one thing that messes up is expectations. You know, when you first get in a relationship, I've mentioned this several times. You've fallen in love with somebody, you want to do everything you can. Your whole life is about lighting them up. And when they're lit up, you feel so good inside. But then what happens over time, people tend to hit something. Jot

down the law of familiarity. The law of familiarity. The law of familiarity simply says this. that says if you get around anything enough, if you get around anything enough, sooner or later you take a little bit for granted. If you get around anything enough, sooner or later you just start to take a little bit for granted and you don't mean to. It's just human nature. And then what starts happening is you have expectations. Well, you should do this or I should do that. And it becomes transactional. You're noticing what you're not getting. Versus in the

beginning of the relationship, it was all about you giving and your giving made you feel good. Ultimately, in a relationship, a relationship jot down is a place to go give. It's not a place to go get. If you're going to relationship to get, you're almost always going to be disappointed because there going to be times when your partner is in a low state, a low energy. They're feeling overwhelmed and you're wanting all this love and they're in a state they don't know how to change their state. 99% of the population more than that doesn't know

how to change their state and meaning directly in control. I I take top CEOs in the country. I take multi-billionaires. I take children. I take prisoners. I take every walk of life. Almost nobody's been taught how to direct their own state. We do it through drugs. We do it through alcohol. We don't like how we feel. People drink, they smoke, they medicate, maybe they work harder, maybe they shop. But almost nobody shows you how to instantly change your own biochemistry in a way that doesn't have negative effects. So you Can't expect your partner is going

to be where you want them to be all the time. And so part of what we really look at when it comes to relationship is how do you get rid of the expectations and how do you start to actually connect back the way you were the state when you first met? How many of you are in a relationship right now, committed relationship? Give me a thumbs up if you're on YouTube or make some noise. How many of you are single and looking? Single and looking. Make some noise. Raise your hand. Keep your hand up so

other people see you. They can write down your name and follow up. Just kidding. Okay. So whether you're in a relationship or not, one of the things that you have to navigate is that in the beginning, like I said, it's easy. The third challenge for people is communication. And men and women uh definitely their brains are trained differently. Regardless of what we tell us about us culturally or what we want to believe that's political, women have more connections in the brain. That's why if you say something a woman, she doesn't just connect to the word

gentleman. She connects to the emotion as well. That's why She'll remind you what you said 22 years ago one time that upset her, right? It's because her memory is so strong. It's like if I said to you, "Where were you on 911?" You all remember. If I said, "Were you on 811 of the same year?" Most people have no clue. Because remember I said the other day information without emotion is barely retained. Feminine brains connect them. Masculine brains can just hear a word and keep it out of the emotional realm. And that creates challenges in

communication. But here's what I want you to write down. Everyone's a great communicator when they're feeling good. Right? No one has a hard time communicating when you're feeling good. What I want to show you and what uh Sage and I decided to show you is instead of just telling you, I'm going to teach you a little technique, but instead of just telling you, we're going to show you a little video of a couple that we worked with so you can see live how this really works as if you were here in a real seminar with

us. And then she and I will come out together and we'll answer some questions and field some of those pieces for you to get it in. But here's what this is really About. When people are in a stressed state, most people are not good communicators. I'm not a good communicator in a stressed state. So, how do you get people out of stress? Well, remember we talked about people getting stuck? Well, one place, how many gotten stuck in a relationship where you're stuck in an argument and it got worse and worse and worse, right? So, if

we're going to get out of it, there's lots of tools, but the one that Sage and I found that we found was really valuable. We had we do relationship seminars sometimes, you know, for multi-day go to every level and we look for great, you know, information, great, you know, tools that you can get. And we met this woman, Dr. Julie Cwell and she wrote this book called the relationship skills workbook and it had lots of things in it but there was one little technique that we found to be really valuable and it's called so sew

if you want to write it down sew and here's what so is based on and you want to just write this down. You want if you want to not have an argument and still be authentic in other words you're not hiding your feelings you're not just ending it by giving up. If you're going to Be authentic, then what you have to do is not say things that are argumentable. Does that make any sense? And I'll give you an example what I mean. If I say to you, you are making me so feel so frustrated. You're

making me feel so overwhelmed. You're making me feel so unhappy. You're making me feel so anything. You're the other side's going to say, "No, I'm not." That's arguable. But if I say right now, so first starts with the word sensation. So let me give you that real fast. Sensation is the S. E stands for emotion, which is what you're feeling. And the W stands for what do you want or not want? What do you really want? Okay. And so her so technique is when you get stressed and you're upset with your partner, most people just

dump on them, right? This, you know, I want to talk to you. We need to talk. Nobody loves to hear that, right? or we got to have this conversation or I'm really upset about this or you said that or you did this or you didn't do this or you didn't do that. That's all arguable. If you don't want to have an argument, don't use arguable sentences or statements. No one can argue with the sensations you're feeling. We can argue What you're telling me you did. I didn't make you feel that way. You can tell me

what you're feeling sensations. No one can argue with the emotions you're feeling. And no one can argue with what you want. And so I know this sounds overly simplistic right now. That's why I'm going to show you in real life how it works with a couple. It'll make more sense. But I want you to just first get that down. If if we were if Sage and I had some upset and one of us was upset, either one of us, we come the other person and we don't say you did this or you didn't do that

or I'm pissed off or I can't believe this or I can't believe that or I expected this or didn't none of that. We start out with we come to ourselves. We take 100% responsibility for what we're experiencing and we don't blame the other. And the way we do it is I'd say to sage, "Well, what what sensations are you having?" We've taught our daughter to do this. She's four and a half years old. She said, "Daddy, even if she's instead of saying I'm sick or this, what sensations are you feeling, honey?" She was, "Well, I'm

feeling I'm feeling my stomach is kind of moving and I'm feeling this feeling Tightness in my in my throat and I'm really kind of have a hard time breathing, daddy." Oh, okay. And then I can say, 'What are you feeling? Now, there are millions of feelings you could call and there's lots of words like, "I feel like I'm out of integrity." That's when you're in your head. Please write down, "Get in your head. You're dead." If you're in a relationship with someone and you get in your head, this argument is going to go on for

a long time because the mind is constantly fighting to be right. And in life, you should decide. Do you want to be right or do you want to be in love? There's only two choices. right now. You don't have to lie or be deceitful or keep your feelings inside, but you can't make someone else wrong and expect you're going to be right. So, there's five real emotions, core emotions. You talk to all the experts in the world, they have different names for them, but these are the five. You should jot them down. The five are

sad, mad or angry, scared, which is fearful, glad, which is like happy and loving, and excited or surprised, which can also be aroused or feeling sexual. Those five core emotions are The base. Now, you may come up with other emotions that are subsets of that. I'm I'm enraged. Well, that'd be very angry, right? Or I'm scared to death. That's, you know, really fearful, right? So these five are the base. So here's how it works. You go to someone instead of making them wrong. You come to your center and you say, "Hey, can I just share

with you right now and you could do it with your partner. You see they're upset." Instead of waiting for them to build it up and be pissed off, you could say, "I can see you're feeling a lot." You know, "Honey, can you tell me what what sensations you have in your body?" And this takes a little practice, but then the person will say, "Well, I'm feeling this." And it just takes a little practice. You'll see. We'll we'll show you in the example. I'm feeling this this this. No one can argue with sensations. There's no argument.

And then what are you feeling, honey? Well, I'm feeling sad or I'm feeling mad. But you know, usually people are feeling a mixture. They'll say, I'm feeling mad. Anything else? Well, yeah, I'm feeling sad, too. And I'm feeling scared. Say, okay, what do you want? That's the W. What Do you want? This is the problem in arguments. People argue over [ __ ] and they never come up with what they want. You expect your partner to read your mind. What do you want? Well, I want to solve this. What do you really want? I I

I I want I want you to give me more focus or attention. I really want I want you to hear me then. Once you know what somebody wants, if you love them, it's easy to get there. But it's hard to get there if you're being blamed. It's easy to get there if someone says, "I'm having these sensations. I have these feelings and this is what I want." Honey, how many would respond positively to that? And not feel it. So, I think what I'm going to do is show you this video. But before I do, the

biggest challenge that we have in relationship is we think that what we see, hear, feel, the meaning we give things is the same as the other person. And then we're upset when they don't respond the same way. I I'll just give you one example. The difference between masculine and feminine energies, not men and women, because let's be honest, some men are more feminine, some are more masculine, some women are more masculine, some women are more feminine. But overall, the depest part of you, we all have a core and our core responds to things. Now, if

you're masculine and you see a problem, every man in this room, any man who's even slightly masculine knows our life's focus is solving the problem. We're designed to solve it, kill it, and if you can't destroy it, shrink it, or try to forget about it. That's what men do. masculine energy, feminine energy wants to share its problems with each other. Right? Ladies, how many of you when you have a problem, you want to share the experience with someone so they understand and appreciate it. Right? Men don't want to share the problem. We're we move up

in the world by solving it. So, this becomes a fight like you're not listening to me. You don't care. And he go, "No, I care because I'm going to solve it for you." And then, no, it's not that easy cuz the feminine wants to feel more. It's not just solving. It's want to be felt. It's want to be understood. If you want to be felt and understood when you share your problems, raise your hand, ladies. Make some noise. And the men see you. Okay? So, we think we're having the same experience. Women, you know, You

women think men are just hairy women that need coaching, right? But we don't like coaching. Men don't respond to coaching. If you say to a woman, if you're a woman, you say to another woman, "Oh, I don't know about that lipstick color on you." Or, "Oh, I don't know about that eye shadow or that dress. I don't know if it's right." You might think, "Who does she think she is?" But the next time you go to put on that lipstick or put on that dress, ladies, raise your hand if you'll think about it and think,

"Oh, I don't know if I should do this." Raise your hand. Make some noise. That's why you like to coach men because it works with women. But if you say to me, Tony, are you wearing a blue shirt? You wore a blue shirt yesterday. You day, you know what? I'm going to wear a blue shirt for the rest of my life. That's what masculine energy does. It It responds to challenge. Feminine energy responds to praise. And by the way, gentlemen, if you say to your wife, you should be like this, it doesn't work. It'll make

her more masculine, and you'll say she's being masculine. You did it. If you don't step up, she will. Any woman can do What any man can do, obviously. And the feminine energy, if you're there, if you don't express it, you're not going to feel the connection that you want. So, having said that, I just want to give you a funny little tool that might make you remember that we all see and hear things differently. Do you guys all remember that thing that swept the internet for a while? It was like, is it a golden white

dress or a blue and white dress? How many Give me a thumbs up if you're at YouTube. You saw know what I'm talking about. Well, there's another example of this that my friend Ellen put on her show a while back. Take a look. I want to talk about the biggest controversy since this dress. Do you remember this? All right. Now, I personally see a golden white dress. How many people see a golden white? Okay. How many gold white out there? Show me. How many people see a blue and white dress? How many see blue and

white? Just screaming doesn't make more of you. It just you just just a arm up helps. All right. How many of you heard have heard of this Laurel and Yanny thing? Okay. All right. Not the comedy duo. They stopped touring years ago. The old Yanni and Laurel. All right. I'm talking about the viral sound that is tearing the nation apart. Listen carefully to this and then you're going to tell me if you hear Laurel or Yanni. Laurel. Laurel. Laurel. Laurel. Okay. How many people hear Laurel? How many people hear Yanni? Again, yelling does not make

more of you. You still are not as many people as the correct people, which are laurel. It is Laurel. It's Laurel. Now, Laurel, it's so easy. It's Laurel. So, mo more mo more of you hear Laurel. The people who hear Yanni, I'm going to have to ask you to leave because uh it's crazy though, isn't it? I mean, we can hear the exact same thing and then hear something completely different. Uh how many of you have husbands and you tell them to take the trash out and put the dishes away and they hear have a

beer and take a nap? Totally. Same thing. And yet they hear. So this morning, this morning I heard something that blew my mind even more. Okay, I'm going to play a clip. Listen carefully to this. All right, now I'm going to play a different clip. The juice of lemons makes fine punch. Now I'm going to play the first clip you heard. It's like a horror movie, isn't it? Clearly, you could hear the juice, the juice of lemons, right? Makes fine punch. At first, you just hear static, but then the brain knows what to listen for

and then you hear it. Apparently, it comes down to pitch and the power of suggestion. And I think that's a good lesson to remember because, you know, there are times that we're going to disagree and it doesn't matter who's right and who's wrong. And what makes you better is really listening to somebody else as long as they hear Laurel. Give it up for Ellen. Yes. How many of you, by the way, hurled Yanni? Who heard Yanni? Raise your hand. Make some noise. Thumbs up if you're there. Okay. How many heard Laurel? Raise your hand. Make

some noise. Thumbs up. We split the room. The correct answer was Laurel, just so you know as well. I agree with that. Isn't it amazing though how we can hear, see the same thing, hear the same thing, And have a completely different meaning. And when you're doing it through a nervous system that's called feminine, which by the way has a radically different biochemistry in case you haven't figured out than masculine, it's completely interpreted differently. And that's where a lot of challenges come from. But no one can argue with the sensations you're experiencing, the emotions you

may be feeling, and what you want. So, let's show you with a couple. By the way, this couple uh we were at a relationship, a program that was related on relationship with a group of our platinum partners. It's a six- day program and it's a few days in and this woman decided to share with her husband something she' never shared before and he decided that it was over and they were going to leave the seminar. So I got my trainers to get them say come to the morning first I'm going to show them one thing

they can go after that but don't let him leave and this is what happened. Watch. Give her a hand ladies and gentlemen. No it's Kit for God's sakes. Give her a hand. this. What did you discover as a pattern? I think one big primary one for me was Deletion. And we had a big moment last night because at some point last night, someone talked about leaning into faith over fear. And there was something in our relationship I had not admitted for the 12 years we've been married. and I shared it with him and when we

woke up this morning things were off for understandable reasons and we both said should we leave and we didn't give me that that's beautiful by itself right and honestly what I shared is I was deleting it from my memory like when he would ask me about it he kind of knew about it and I would just say like no I don't that never happened it's not part of it and so I was fully incorrectly rewriting my past and it I think it put me in the second thing. It put me into a state of the

helplessness because I was living with something that was in the past more than like 12 years ago and I was living the pain all the time and I hadn't addressed it and we were never going to move on in our relationship until we did. Um and that was because even if you try to move on some part of you had not moved on, Right? And he could feel that because he loves you. Yeah. Even if he doesn't know the content, he can still feel it. And so could you, more importantly or equally importantly? Yes. So

where is it now? Well, you told me we're going to tonight do the sew process and I'm probably a little sh scared about doing that, but well then let's do it now. So, let's do it. So, let's see how this process works. I want to do it because it'd be helpful for them, but would it be helpful for you, too? So, let's just do it real quick. You'll see how easy it is and you don't have to have anxiety about it. So, first of all, it's only three steps. Second of all, it's called so. So,

you'll remember in essence what it is. S is you're going to describe something that only is inarguable. What's it make inarguable? It's what you're experiencing, not what thoughts you're having. What's arguable is when you tell me you made me feel, A, you're blaming me. B, I don't make you feel anything. And C, often you say a feeling that's not even a feeling. It's a concept, which is why it Doesn't get solved and why it becomes argued. So, the first step is if we're going to communicate, a we want to be in a good what? Ideally,

a great state. So, it' be good to just change in advance. Like she gave you hugging to start with. Should we start with hugging? Yeah. Oh, let's go for it. I like that little giggle. That's awesome. Maybe we were on and on and on and off again. But this time around, I see it through a different lens. Now that we're standing in the sunlight now that I'm looking into your eyes, feels right. Yeah. We were always on and on and on and off again. Yes. So, that was quite beautiful. Did you enjoy that? It was

a great hug. It was a great hug. Did you see how she was looking in your eyes at the end? Yep. Looking up at you like that. What was What was she communicating? Safed. That she's safe. Yeah. What else was she communicating? That she loves me. Yes. She's also saying thank you. If you looked in her eyes, there was a big thank you, wasn't there? Definitely. Yeah, It was beautiful. From this place, you guys knew anything, you certainly. So, so we want to say things that are not arguable. And if we catch ourselves doing arguable,

we can just go, hey, you know what? I'm new at this and I think I just said something arguable. Or your partner may assist you by saying, I don't know, any is that arguable? I don't know. What do you think? I've had my own history. So, so I want you to describe to him the sensations you're having when you start to have this thought. What's the emotions and what do you want? S E W sensations, but you got to make sure it's sensations. Stabbing is not a sensation. That's something being done to you. There's a

tension or there's a pressure or there's a weight or there's a lightness. There's a texture. It's smooth or rough. Think in terms of kinesthetic submodalities, okay? Heavy, light, those types of things because that is real. By starting with your own sensations, you will start to end the hypnosis of the words you were using. Because remember I said to you, the words you attach to your experience become your experience. Well, you have certain words you use a lot. So, You keep feeling the same feelings and you think it's your partner and it's your actual words that

then create real emotions. But, it's the words creating them. And it's because you're starting with a small selection of words when you're upset instead of a broader one. So tell him what are the sensations you're feeling when you are going to talk about this. Is that what you want to deal with this thing you were talking about? What are the sensations or how I feel now? How I feel right now having talked about it is I feel very shaky all over. That would be the sensation. Where are you shaky? And this is what you can

do as the partner. It's not an interrogation. It's sincere interest. Honey, where are you feeling shakiness? I'm not questioning. I just want to know. I want to I want to fully feel or understand what you're experiencing. Ladies, how many would appreciate that if somebody gave you that feedback? By the way, that's not what most men want to do because we want to just solve it. The way you're going to solve it is feeling her and bringing presence to her and then she will solve it, not by you telling her. Now, if she asks you what

to do, that's Different. But I wouldn't give it to start with any more than you want to be coached. Okay? So, what are the sensations? You're shake and you will you take over. I'm just gonna listen. Where are you shaking? My whole my whole body feels shaky and then my heart just feels um a little bit in pain, a little bit heavy and nervous. And I think the emotion that I have is feeling really scared um about how you'll feel after what I shared. Is there any other feeling besides scared? Sad. Yeah, that's good. We

want to know them all. Does that make sense? Okay, so you're feeling scared and what else? And sad. Anything else? And and mad. Oh, and mad. Oh, good. Oh, good. We got all three. Those are the three. Mad at myself. That's a really good question. Well, is there any part of you feeling glad that you talked about this? Yes, actually. Yes. Part of me is feeling glad that we that feels like a weight lifted off to my chest. A big weight off my chest that we discussed it. Wow. Is there any part of you that

feels um excited or more alive? Actually, yes, I'm excited. Oh, Isn't this becoming a more encouraging conversation now? It's getting better and better. Now, by the way, gentlemen don't always understand this because most men don't really go deep into their feelings in terms of discussions. But women very often don't know what they're feeling until you ask them. Ladies, raise your hand if it's true. I couldn't understand this in the beginning. Like, ask my wife, "What are you feeling?" Well, I don't know what I'm feeling. Well, who does if you don't? That was not the right

response. Right. Not a good one. I learned. So, what's beautiful now, what's already happened, Will. Tell me what's happened inside of you and tell me what's happened inside of her. Start with her. What's happened inside of her? I think she's letting go. What gives you that sense? I think you're right. But what what gives you that sense? I'm curious. Well, you know, I can see it in just her physiology. Yeah. And we talked about it a little bit before, but even more now. Even more. It's great to see the progress. You know, I I'm avoidance.

So, you mean you were? I I was You're not right now. Look what You're doing. Well, the opposite of avoidance. So, be careful about how you label yourself. That's what I was trying to do with these pattern reps. The most difficult pattern to break is when you make it your identity. That's why I didn't want you to go back. Well, my childhood is even though that may have been an initial source. You can make different choices and people do. People go in environments where they were not loved, not hugged, and they're extremely secure. They just

decided God gives them that security or the universe does. So, when we look for the source, we often lock oursel in that that's who we are. So I'm very careful about whatever I attach the words I am to because whatever you attach the words I am to with enough repetition and enough emotion you will be even if it's not true. So I'm think it's really useful know that I have been that but I try in my language to break the pattern as well because otherwise words are hypnotic. You saw it on stage that's all it

was was words. Words are very hypnotic. Certain words are extremely hypnotic based on your history. Certain ones you've used so much, They just instantly put you in a trance. Most people in a relationship go in a trance. What is a trance? You're inside, not outside. So, you're not experiencing this. You're experiencing your past and you're attaching it to this. So, then you think this is that. This is not that. That is not this. And you don't need a pink Cadillac. I don't know why I said that, but it's helpful. Continue. Yeah. Yeah. And I mean

I So I was sitting waiting in line out here for the doors to open and she had a break from work. So she texted me, "Should I come down and we can talk about the plan to leave?" And I said, "Sure." And then when I was thinking, or really not thinking, feeling, yeah, I thought to myself, I guess this part was thinking, I'm just going to do the opposite of what I would usually do in this case. And so what I'd usually Well, that that I said to you guys earlier, the fact that you got

that so quick, I only said it once. That's great. Gentlemen, this is the secret to your success with your woman. Do the opposite of what you want to do when things are crazy. I promise you it'll be better than the [ __ ] you used to do. Continue. So, When she came down, what would you have normally done? I don't know what I said. Let's, you know, pack up the car and let's get out of here. And you did what instead? I said that must have been very difficult for you last night to Oh, I

want to hug you. Come here. Come here. Brother, that's awesome. It's beautiful. Beautiful. That's gorgeous. That was your soul speaking, not your head. I love you. Give it up for him. Beautiful. What? What pattern did he just break? What always makes you suffer? Focusing on your self. What did he do instead? He entered her world. How did that make you feel? Really great. And then he gave me a hug. Yes. What besides great though? Dig in a little bit. What did it really feel? You were coming down thinking what? That we were going to fight

and leave. And what happened instead? Instead, he acknowledged how he thought I must have felt in that moment and um showed me that he was going to try to make me feel safe and secure going through it. That's how I felt. Wow. How Special was that? It was really special. And then I didn't do a good job. That's okay. What did you do? Test him right after you delivered good stuff. I don't remember. You have you have memory. It was some kind of test. It was uh like we should you should really try to talk

to Tony about how you get stuck in the past stories. That's a great thing to do. Talk to Tony. That's what you say when someone's considering leaving. That's a great strategy. Now, why did you do that, gentlemen? That was a what? It was a what? Is it the last one? No. No. There'll be many more. That's what you have to look forward to the rest of your life. Perhaps you could say it's the way in which she proves to herself how much I already love her. And I'm willing to play that game because I do

love her. That's the game of my life. Please continue. This is quite a narrative. It's been a busy day. By the way, these two human beings are demonstrating what all of us want to do for the rest of our lives. Do you get it? This is an issue that is highly charged. And instead of going in their own pity pots, which they both are doing at times, but they decided, they chose to be awake To their own responsibility and their out of that their own opportunity to make it even better. That when this bone heals,

if you break a bone, this is a fact. When it heals, it becomes the strongest bone in the body. People that never broke a bone live in fear. If you have a child and you protect them and never broke a bone, as adults, they're afraid to break a bone. But if you broke a ton of bones and you're still fine, you don't fear breaking bones and so you have a great life. Some of us have overprotected our children. You think they should never see an argument. They should never be that. Then they're going to walk

into a world that's imaginary and isn't true. And they're going to be massively disappointed when they are not as perfect as you tell them they are all the time. And when everyone doesn't meet their needs like you did. This is beautiful. Please continue. Where where should we go next? Do you want to talk? Sure. Well, then what's the third question? She told you what her sensations were. She told you what she was feeling. By the way, she was feeling some good things, too. That's good for you to take in because guys are so afraid that

you're Going to be unhappy because they really want you to be happy. Not cuz they're weak. Because their core is to make you happy. Now, some of you don't want to be happy, but the person you hurt when you do that is yourself. And she's not doing that. She was openly, sincerely expressing and she didn't know till he asked. So, it's good to ask, are there some other emotions in there too? because then she became aware of them, which will make this process easier when it has some glad and excited in it and even sexual,

not just sad, mad, and scared. Now, we got more to play with. Isn't that nice? Now, she could have said, "No, those are the only things I'm feeling, and I'm also that's making me feel, okay, I understand, but I just I want to know your core emotions. Thank you. What do you want, honey? What do you want? What What do you want? What do you not want?" That's the W. And so, Discipline, by the way, is not to go off and make a bunch of emotions that aren't emotions that you call emotions that are concepts

because that'll make this arguable and it'll also be about blaming, which will make this go nowhere. And he made it even easier by Way of saying that must have been hard for you. Means he got out of himself, which makes her feel incredibly safe. And then she'll test him. What do you want? So, what do you want, kid? I want to love you and be with you for the rest of my life. And I know that. And we were meant to be together. Keep this right. Don't change it up. We don't need to take this

too far. We're feeling it right where we are. You got me under. Yes. So, please. So you Yeah, she's got questions to ask, right? Well, you've got sensations. You've got emotions. You've got things you want. What were the sensations you were feeling? I felt a knot in the pit of my stomach. Any other sensations? Pain in my heart. Was that tension? Was that heaviness? See, when you say pain in your heart, you're going to start making up a metaphor. Do your best to be as specific as possible. And you're not correcting me. You say, "Well,

honey, what is that? Is that like a heaviness? Is that a Tension? Is that a Honey, what is that? Is that a heavy?" It was like a very low stressed heartbeat. By the way, is it nice to know that's what he actually experienced instead of making [ __ ] up in your head? And he can do that authentically. There's nothing arguable about that. And he's not making her wrong. It's just what he was experiencing. And what emotions were you feeling when you felt those sensations? Sad and angry. Were you scared at all? No. Are you

sure? Maybe. Thank you for that honest answer. We hit a trifecta once again, ladies and gentlemen. It's amazing. Sad, mad, and scared. Wait, wait, wait. Why did we celebrate the trifecta? Because that means it's a bigger thing that when we solve it, we're going to grow even more. It was only one. It's a pitily little thing. Who wants a pitily thing when you can rip open some big [ __ ] and get rid of it? Is there another question about emotion? Were you feeling any other emotions? I guess I was glad to hear the truth.

Good for him to acknowledge that and for her to know that because one of the things she's beating herself up about is the question of should I Have told him or not. Things were going so well and I almost ended my relationship with telling him. But her authenticity and her courage by him finding his strength in between it all actually will make this deeper and more because she won't be withholding and he won't be wondering. So there's some gladness in there. By the way, when he acknowledged that he didn't know that 100% till she'd asked

it either. So it's not just women. Any other emotions? No. We'll change that later. There you go. Just a look in your eyes, smile on your face. By the way, why not break up your sewing with some nice music and laughter? Why not in the middle of it say you're going to feel different later. How cool is that? What a great example. Give him a hand for this example. We're not done. We're almost there. What's the last question? What do you want? And by the way, notice this is can feel like a scary moment, but

it really isn't because if she knows what he wants and it's authentic, that's a lot better than making [ __ ] up in your head. And she might have to give him what do you not want? And if you have the courage to do that knowing that underneath it all you love each other and you're committed to each other, it makes it a whole lot easier. And if he pauses, ladies, don't be scared by the pause. He's trying to figure it out in his head. Yes, he knows in his heart, but his head's still a

little involved, but how could it not be? Because it was a shock. It was a surprise. So, people tend to go to their head with that as a way to protect themselves. Everybody does. And most men do not think in terms of their emotions unless they've trained themselves to do it. So, it's not him being evasive, but that pause for a lot of women, they feel crushed in that moment. And then you're feeling crushed. Your energy will drop. As your energy drop, he'll get a different signal. And then He may respond in a way that

you don't like. But you have to be willing to hear whatever he says and still trust we're going to get through this because I'd rather know what he wants and doesn't want than not know and make it up in my head. Is that true for you? Definitely. Okay. Go ahead and ask him. What do you want? I want to be a husband that provides for you the safety and security that you can have total open communication with me. Wow, what a beautiful thing to want. What else do you want? I want to give her the

attention that she deserves. You take over. I'm not running this process. What else do you want? What do you want from me? Nice question. Courageous question. And she did it with a beautiful smile. Did you see the delivery? Did you hear the tone of voice? It's not just the words, my friends. It was beautiful. Even if he's got inner conflicts also, he's wanting to articulate. He's trying to find it. By the way, he wants to do the perfect thing. That's the only thing slowing down the communication, but there's nothing wrong with slower communication. I want

you to feel free. Me, too. Isn't that a beautiful honor response? That's gorgeous. Is there anything else you want or don't want you want to tell me? Yeah. I want I want her to be able to Don't tell me. I'm not involved in this yet. I want you to be able to disentangle yourself from old stories and I want the same for me. I want the same. And I want to rewrite our narrative like our meeting narrative. Our love story. Our love story. How many found this beautiful? How hard was it? It's not hard when

you put yourself in the right and you're starting from the outcome which is we're going to do this so that we can just be closer. We're going to deal with whatever life brings us. Life will bring us other things too. Some of which we will be in control of. Some of which we won't. Some have nothing to do with each other. Some will. But what a great thing to go on the journey together called life with love as its base. So, you guys choosing to hang out together or you leaving? Yeah, we're leaving right after

this. Get a room. Give it up for him, ladies and gentlemen. Come on. Give it up for him. Stand up with some energy. Wake up your body. Wake it up. Make a sound that makes you feel great out loud. Right. Make a sound of excitement in your body. Go for it. Make the sound of your go. Yes, they have a seat. Well, how many were moved by that and saw how powerful it was? Give me a thumbs up if you were right. I was reading all your comments since the video is playing. I could watch

all your comments at the tempo and I was really touched how most of you removed. It was Also interesting. There are people like she cheated. That's unforgivable. Um, if someone murders, we put them in jail. And I thought, this is interesting cuz if you're saying that, I know you've just been hurt in the past, but that hurt now is becoming a wall. And the wall you're using to protect yourself is the wall that imprisoned you. And so, and other people use words like, you know, what if you're dealing with a narcissist? That's the newest word

everybody loves to use, to blame their partner for being selfish. How many of you have ever been selfish at moments, even if you didn't mean to be in a relationship? Make some noise if you've ever done that. Once you label somebody, you destroy the relationship. And labeling is the fun thing because it feels so much better to make it about them than to look at ourselves. The only way a relationship transforms is when you take a 100% responsibility for what's going on in your relationship, not 50%. When you do that, by the way, if you're

in a relationship that isn't right and you keep giving giving, there's a point and we can give you answers in this where you can finally say, "Okay, I've gave everything this. It's not the right relationship." You can make a change. But blame almost never works. So, we like to do some Q&A for you just real briefly. We'll take a couple of them because I know we've gone over on time. Who's open for some questions real quick? We'll like to do that and then the gold card members will do a special one for you afterwards. So,

we're still going to do that. But, I wanted you to meet uh the most important person in my life, the person who's touched my life more than the others. Ladies and gentlemen, welcome Sage Robbins. Hi, everyone. Hello. I love you beautiful people. Yes. Well, thank you for joining me here, honey. It's a gift and it's so beautiful to be with you all. I've had the privilege of watching and witnessing and experiencing just the culture and the community of love that's been cultivated here. And you're just all so gorgeous. Your willingness and your support of one

another. It's it's love and action and it's our nature. Um, and I'm so passionate about love. I get to love this man every day of my life. And Our daughter's listening right now. Hi, honey. I love you, sweetheart. That's awesome. Well, we've been together 25 years, coming up 26 years now. About what the heck? Never imagined. You know, this this little creature here, I took her and dragged her from her little hometown and all around the earth. And we've together been able to change and work with so many people's lives. But I thought we'd just

do a few questions. I know we've gone over time, but maybe we can just do a couple on relationship. So, if you got a question, raise your hand and let's just let the camera people grab somebody. Grab somebody with their hand up. Let's bring them up. Okay, here we go. We got Demi here. Give it up for Demi. Hi Debbie, where are you in the world? I am in Denver, Colorado. Denver, Colorado. Ladies and gentlemen, I hear it's warmer there than Florida right now. I don't know how that's possible, but that's what I've heard. It's

crazy. So, tell us what's your question, Demi? Yeah, so my question is I am just Getting ready to hit our 5year anniversary with my husband, which is super exciting. Um, and I just want to know how to keep that spark alive. I know there's all these rumors about the seven-year itch or you just get stuck in a rut and obviously life has been crazy for us. I mean, on top of finances, my husband has had some job difficulties. So, at sometimes we're down to one income and we're also um navigating infertility right now. And so,

there's just a lot of emotions and things when I come home. It's just how do I navigate dealing with with all of those feelings that are coming up on top of just trying to stay in this happy state in our marriage? Well, I'm gonna let Sage do most of the talking here because I've been talking all day and you've been hearing my point of view. So, I want you to hear us. But one seed I'd plant with you is um you don't have to be happy every moment. You But you do need to feel connected.

Like it's not always happy. Anybody thinks that's absurd. Um but but meaningfulness is what people are looking for. Meaningfulness is raw and real and connected and caring where someone isn't being blamed for the environment. Blame is what starts to destroy A relationship when you're not experiencing what you want. That's why we taught you this little se so technique because if you can start to train yourself to say this is the sensations are the feelings and this is what I want your partner has an opportunity to you know reciprocate or you can ask them what are

you experiencing and men by the way again aren't usually used to talking about their emotions but they can find the sensations and if there's only a list of five they can pick out which emotion it might be and and but they do know usually if they dig in what they really want so I think that's part of it but what would you share sweeart yes hi hun thanks Hello Demi, nice to meet you. We had, you know, life offers it to us all. You know, if we're human, everybody's the challenge or the context we went

through in our own relationship. It was a 20-year journey to have over a 20-year journey to have our daughter. And there was numerous miscarriages and uh over time and over loss and disappointment of what life's challenges that we started to navigate through the containership of our relationship. It taught me that the pain is it's it's an opportunity To feel more to become more intimate to allow our hearts to be broken open to a greater more authentic version of ourselves. That's what loss and pain and miscarriage really schooled me as a human and as a woman

Demi. So I I really feel you and I have compassion because I know that journey deeply. And I think it's powerful to know that in this containership when two people are willing to I'm going to take responsibility for my experience of life. You know, and like Tony had mentioned, we drop blame and demonization and recognize that it's a gift. It's a gift to love. It's a gift to share love. And when we, you know, we all fall asleep and can do some lousy things in life and, you know, be harsh at times or be curt,

but in this space, you know, who's ever willing to go first? It's like, you know, just tidying that up. Honey, you know what? I wasn't my best self and I'm so sorry and I've been scared and overwhelmed and thank you for just being with me because sometimes what happens as younger version of myself I expected to you know I demanded him and it's been my experience that we respond men and women respond differently from making a request Or an invitation and then we feel pulled to one another and and it's also being vulnerable. Yes. Like

if you're aggressive, it's very hard because what's happening, men are pulled to femininity. I remember we had a woman who was in her late 70s and she was telling me, you know, men don't pay attention to me. I'm not attractive anymore. I've lost all these things. And so she'd hardened because of all the pain she'd been through, right? So when you're hard, it's interesting thing about men. You know, many women think men are jerks or whatever the case they are. They can be all so can women be at times, right? But we have this thing

inside of us to we're called to someone who's vulnerable. And I I I did a series of experiences with her. I won't bore you with the details. But afterwards, she came, it was a multi-day seminar, and she came back the second week for the program. And she shared this experience, and she looked totally different. Her face was so relaxed. She was beaming from ear to ear. And I said, "What's happened to you in a week?" She goes, "Well, I went to the airport." And she said, "I got totally overwhelmed." And normally I Just gritted through

and everything else. And she said, "But at one moment, I literally just dropped my bags. I stood there and I started to tear up." And she said, "Five men, old and young, all started coming running to me. How can I help you? What's going on?" That's what we're made of. But very often when you're not getting what you want or what you need or even about your partner, you're just overwhelmed, there's a hard surface and there's no attraction to that hard surface. I don't mean attraction like sexual. I mean attraction to serve you. So your

vulnerability I saw just a moment ago when Sage was talking that you could relate to something she's saying, your whole face changed, right? You got a little teareyed. I felt myself want to come through the screen and help you. Right. How many men can relate to this out there? Make some noise, gentlemen, if you can. Right. Me, too. And so my wife, you know, she's been the she she overstates how she's demanding. She's not been demanding. Absolutely. But she's a but she's a source of she source of intensity. Aggressive. Yeah. You've been aggressive is more

than demanding. She's an Aggressive person. She's the sweetest person I know. The most aggressive person as well. Yes. But she also has the capacity to do what we both do, which is, "Hey, can we start fresh?" Yes, that wasn't my best self or that had nothing to do with you or you honey. This is what's going on. And we sincerely apologize. And it's a race to get sane. If either one of us, that's happens so little now after 25 years. And this [ __ ] about seven-year itch. Sevenyear itch is you no longer are focused

on giving. You're focused on getting. And then everything changes. Then it's a transaction. Then it's not about love anymore. Then it's you did that, you did it's all about blame and and it's all about causation and all that BS. For us, it's been 26 years. I'm more attracted, more connected, more in love with this woman by far than when I first met her. And I thought I was head of heels more than I could ever be then. And there's no [ __ ] to that. But you have to renew it by constantly coming fresh. If

you start labeling your partner, you start putting those narcissist, the jerkoff, it doesn't care. Whatever stories you tell, remember the stories control your life. So, I love what the couple said. If you watch them, she said, "We need to change our narrative." He said, "No, we need to change our love story." Yeah. I know how a couple's doing because I'll say, "Tell us how you guys met originally." And if they get emotionally connected telling the story, I know that relationship is still alive. If they go, "Well, we were here, we met each other, and this

thing happened, you go, oh, there's trouble in this place." Right? So, it's up to us to constantly renew. Remember, I said the law of familiarity, you get around enough, you know, you buy a car and in the beginning it was such a great car. Let's say you're a young person, got this new car, you're so excited, you drive by, you see it in the, you know, in the windows of the, you know, the the bank and you think this is the coolest thing. Smells good. And then one day you get like a somebody, you come

out of the grocery store, something and somebody's got a dent in your car. A dent. your brand new car. How do you respond? Oh my god, I can't believe it. Oh, you got so upset, right? And you deal with it, right? And then, you know, a few weeks later, Another another dent. Oh my god. But about the fourth one, it it's a car. And that's you've gotten familiar. I'm not talking about your car. I'm talking about your relationship. You've got to constantly renew it. That's our job. Here's what I'd say to you all, everyone listening.

90% of success in a relationship is selection. You say, "Well, I've been married 10 years. Why didn't you tell me before I picked this person? No, no, no. I don't mean who you select as your partner. I mean who you select to be in this relationship. See, in the beginning of the relationship, how most people are is you're doing everything to love them, share with them, connect with them. You select this incredibly generous, beautiful, generous lover is what I'd call it. Most people in the beginning are a generous lover, but then they forget to select

that person because they get habituated. They get familiar and they have expectations. And now as you're not meeting my needs versus, hey honey, this is what I'm feeling. You know, I'd love your help. Yes. Right. I don't expect you to have to do this. It's not your responsibility, but I'd love your help. You will find most people, Humans, men and women, will come forward in that situation. Does that make any sense? Yeah, that makes perfect sense. You're lovely, Demi. Give her a hand. Give me a hand. Yes. Okay, let's have another person pick somebody else

and we give Okay, here we go. This is Haley. Haley super. Give it up for Haley. Haley, where are you in the world? I am in Durham in the UK, but I'm South Africa. Tell us what's your question. My question is actually about relationships with my father. Okay, great. So, a little bit different. Um, my mom passed 12 years ago and that changed the dynamics of everything as it does. And so we've had a tumultuous relationship. still makes me emotional, but I'm at a level where I need I feel like I'm gonna shift into my

next level, but this relationship is keeping me where I am right now. Um, can I can I just can I intersect just for one second? Is it this relationship or the way you experience it? The way I experience it. And and I I know that sounds I'm not I'm I'm just trying to offer you an insight just for a moment because What happens is we coast over things and then we think it's outside of ourselves. If it's outside of yourself, it's unsolvable. And that's the frustration I feel in you. So the first step, if I

if I may offer it to you, is like, okay, the way I'm relating to my father currently is holding me back. Not my father, not my relationship with my father, it's the way I'm relating. Because you could change that that fast. I know that sounds impossible, but you could, right? Please continue. And yes, thank you. The what you said earlier, expectations. I was like that's cuz it's all me, right? It's what I expect of the relationship. Yes. And so yes, that's just it. Just what you said is just just so so currently he doesn't meet

your expectations of what you think a father should be or do at this stage of your life. And how does he not do that? is he not supportive? Tell us what that is and then you you share honey. I'd love to. Thank you. Um yeah, I so I live in the UK and he's in Africa so we don't see each other that much which is difficult already. It just puts distant distance distance physically. Um yeah. So I suppose the expectation is I'd like to See him more. I'd like to speak to him more. And again,

I can fix that, right? Yes. Yes. You're kind of answering your own question. It feels like a little bit. What What just change? What just changed in you just now? What just changed in you? What do I just feel in you? What do I see in you right now? Yeah, I get to change it. You get to change. But give her a hand for that. That's huge. Some of you go, Some of you say, "What's huge about that, Tony?" The difference between have to and get to is the difference between rich and poor. I don't

mean money rich and poor. I mean happiness rich and poor, joy rich and poor, right? Depressed, angry versus loving and connected. And and one word changes our belief. And our belief is that feeling of certainty. So she's going from certainty. This thing is holding me back to wait a second. If I take responsibility, I can do something about that if I don't have the same expectation. Right? By the way, whose love did you crave the most growing up? Your mother or your father? Not who did you love the most. I'm sure you love them both.

Whose love did you crave the most? My dad. Yes. And who who Now, This is the key question. And by the way, I'm only asking her this question. None of you should answer this question right now. Whose love did you crave the most? Your mother or father? You may have loved them both. Even if you didn't know them, even one of them died before you were born. Whose love did you crave the most? And then the second question I want you to without thinking, give me the answer. Who did you have to be for your

father? and your understanding. Who did you have to be? How did you have to be? Don't think, just say it, if you don't mind, please don't filter. I had to be I had to be what? Successful. Okay. What else did you have to be? Grown up. What else did you have to bake? How to be successful? How to be grown up? What What does successful mean? You have to be successful at what? And how would you know if you're successful? How would he know? Yeah, I was it was always that pleasing. I have to please

I have to please um at at school be good. Um get the best grades. Be good. Give the best grades. Make everybody happy. Get the trophies. Yeah. Yes. Yes. And by the way, did you get good at pleasing? I'm so good at pleasing. And by the way, by the way, has that in some areas of your life been useful been that it's created great relationships or it's helped you in business? But then there are other areas that sense of responsibility that makes you crazy because you have to please everybody. It's like the young lady, what

was her name? It was name Kate, I think, with the red glasses. It it becomes a burden. And so now you're still feeling the burden. I got to please him and I don't know if I can ever please him because he always wants more. He might want more because he wants more for you as his daughter because he wants you to have everything and he doesn't know how to communicate it because he's a man. He doesn't know how to communicate his feelings. And so he's pushed you and now you're like, I'm doing it on my

own. I don't need to please you anymore, but I want you to love me. Right? What if he already loved you and you just weren't noticing it because he doesn't communicate it the way you normally would take it in? Is that possible? Is it possible he Totally loves you? But his love strategy is not to come and be with you. His love strategy is to firmly support and challenge you to keep growing and you call that maybe never feeling appreciated or fully loved when he actually does love you. And by the way, he's probably harder

on you in some ways as much and more than he would be a son because you think the son's going to get hardened by society, but I got to prepare her. A lot of a lot of fathers overprepare their daughters out of love, but then their daughters don't feel loved. I'm just wondering, is it possible he loves you more way more than you realize, but he just communicates it differently? Like Yanni and Laurel, right? And that that was my question. How do I meet him where he is at? I'll sage give you that. Hi, Haley.

You know, we it's been my experience. we meet our parents where they're at. Uh by recognizing that this life is precious. I went up this summer and I went up for a trip that was supposed to be three days and ended up being three weeks and my I just spoke to her before I came down. My sweet mama has dementia and uh I never imagined that things would move as quickly As they did. And just it's such a sacred chapter to be able to love our parents. They brought us into this world, you know, to

let our parents off the hook, to see them as human beings. I have had the privilege to get to know my dad as a guy, as a friend. Beyond being my father, I've just really, it's been intimate. Um, and it's in text messages, it's in calls, it's in unexpected visits, but just uh tuning in. Dad, hi. You know, we have innocently as we expect, you know, our parents like to do this thing. We miss the gift of being able to love them, of being able to show up for them, of being able to hold space

for them when I don't know, it's it has so schooled me, Haley. And so I just invite you to simply get to know what's your father's name? Dave. Dave. Get to know Dave. pretend drop dad and just fall in love with the beautiful man that he is and ask him questions as if he was a friend and rebirth your relationship and bring meaning and purpose and love and support because I really truly believe it's been one of the greatest gifts of my adult life. We're not always given the opportunity. You know, we life can be

taken from us in an instant. And so my mom Has schooled me this past year and my invitation would be don't wait. Yeah. You call your daddy. Thank you. Maybe maybe make a little visit to Africa. It wouldn't be a bad thing to do. You can make it happen. It'll be an adventure you won't come back from. You might come back to the UK, but you won't come back the same woman. But you got to take the labels off and you got to realize that time is precious beyond. And we never know how much time

we have left. So those we love, there's nothing more important than to express that and to feel that. Are you up for it? Good. We want to send us a picture of you. Send us a picture of you and your dad. Send us a picture of you and your dad. Our team will send it to us. Okay. They'll give you our email. Give me that boy. Heat. Heat. Yes. Well, we've taken way over the time here, but do you have anything last you want to share? I do. I've had the privilege to witness this beautiful

man transform lives, heal lives, awaken hearts, to witness people come home and to live their true nature. And I would never be standing Before you today. I would never be who I am, Tony Robbins, if it wasn't for the gift of our bond, of our relationship, of all that we've shared, our friendship. It's been such an extraordinary gift and you have only scratched the surface. For those of you if you have felt realigned, if you have felt breakthroughs, this is only a scratch to go through this right of passage and to go through an immersive

process like the power of unleash the power within. I can't even put into words the level of transformation, the level of rearranging, the level of remapping, of resurrecting, of renewing. It is miracle after miracle after miracle and I invite you I invite you to join us to enjoy this beautiful man uh because it is lifechanging and claim who you and I are all destined to be and I look forward to being with you. I look forward to seeing you there and it's been a privilege to be with each and every one of you. And Tony

Robbins, I love you. I wanted to say I wouldn't be the man I am today. I can say with my heart and soul I wouldn't the man I am today without this woman. I love you so much. Give it up for Sage 12 as the one and only. Make some noise if you feel great inside. Yes. So, make a note for your assignment tonight. Here's what we're going to do for your assignment. You're going to go on Facebook. You're going to do my #my identity or you can do that little TR code there if you

want that code there. And you're going to do what we did yesterday only. Now, it's going to be identity. You're going to say my old identity, my old brand was I used to think this about myself, be this. This is who I am now. My new identity, my new brand. And then tell people how this new identity is going to expand your life in 2026. how it's going to change your life, how it'll change your business. Share it because everybody shares touch everybody else as well. Who's up for a little homework here to make it

happen really quick? All right. And then we got a few prizes and again hopefully we'll see many of you at Unleash the Power. Then we have one more day tomorrow. Give it up for Renee. She's going to walk you through it. Give it up for Give it up for Tony St. is now. Your future is now. That's right. Your future is now. Okay, just a few quick announcements before we close out this beautiful day and give away the last tickets to unleash the power within for our winners. We want to first say congratulations to those

of you who have have enrolled in the 2026 Rise Up experience. We are so excited to see you at Unleash the Power Within and we are so so thrilled that you get all of the incredible bonuses as well. And I personally can't wait to see you at the Life by Design workshop next month. High five. I will see you there. Remember everyone, this is a summit offer. So when would now be a good time to join? Just go to joinunlease.com right now. Now, let's talk about your assignment. We want to keep it tight, okay? 60

to 90 seconds. And again, those questions are, what's your old identity? What's your new identity? And how can you expand it in 2026 to change your life? Like Tony said, get in state, get that energy up before you click record and go live. And for those of you, I just want to say side note, I see some of you just writing your Your information, your stories. We want to see you on video. Step outside that comfort zone. All right. Keep it tight. Keep it heartfelt because tomorrow we give away the grand prize, which is a

trip to Fiji, baby. Yeah, you want to cheer for that. This is Tony's gorgeous resort, Namali. And I can speak from personal experience. I have been there. It is absolutely incredible. So remember, when I say I was where you are, I'm serious. And I want you to know that I showed up on video in that Facebook group. I got vulnerable. I even shared you guys that I sing my incantations. Okay? Every day in every way I am getting stronger. That's what I did. I shared it. And that that was incredible because people got to see

the real me. So get vulnerable. You want to do this. Put your heart and soul. And now to give away the winning prizes, tickets to unleash the power within. Here we go. All right. Our first winner, a little drum roll, please, is Tia Hawaii. I hope I said that correctly. Tia girl, if I messed up the pronunciation, I'm sorry. Congratulations. She had an awesome change in her physiology. She went from depressed To smiling, very filled with gratitude for the community. So many comments from members who felt uplifted by her share. We're going to see you

at Unleash the Power with them, baby. And our second winner, get ready to go to Unleash the Power Within, Aaron Masslin. Yes, Aaron was a big hit in the community. You could really see the pain when he talks about his past story. And it sounds cheesy, but when he says, "Take lemons and turn them into lemonade," you can see his eyes light up and his body language change. Congratulations to our winners. Look at all the love in the chat. Wow. Now, for everyone else, if you were holding out on getting involved and becoming a part

of our Rise Up Experience 2026 because you're thinking, you know, I might win a ticket to Unleash the Power Within. So, I'm not going to take that offer. I'm here to tell you that's it. Those are all the tickets we're giving, baby. So, you want to go to join unleash.com right now. Join us. We want to see you there. And remember, yes, let's get that music up. Let's let's let's remind ourselves why we're here. And just remember, you don't just get the ticket to unleash the power within, which by the way would be enough in

itself. You get all of the incredible bonuses that go along and that go away after this summit's over. So, I want to remind you right now what you get. You get the personal power plus which is an upgrade from the original version where you get the AI guiding you on a 30-day experience. Do you understand how valuable this is? You get the postevent take action workshop to integrate everything that you learn at unleash the power within to make sure it's actionable actionable knowledge and the time mastery life by design to give yourself more of our

most precious asset everybody. our time and most importantly you get 25 meals donated on your behalf to the 100red billion meals challenge. Now go to join unleash.com right now and tomorrow is our last day together. Can you believe it? It went so fast. Remember we start 2:00 p.m. Eastern Standard Time, 11:00 a.m. Pacific Standard Time. Early is on time. On time is late. So get here a couple minutes early to get settled. Have your water, Your coffee, because Tony is going to take us on an incredible journey to show us how to close the gap

from where we were to where we want to be. If you're a Gold Card Experience member, stick around. We're going to take a quick 10-minute break and then Tony and Sage are going to be joining you to answer more of your questions for about 30 minutes. Now, let's close this day out in Peak State. Blow the roof off this place with our energy, everybody. Come on. Yes. Go to join unleash.com. We cannot wait for you to join the family. See you at unleash the power within. And golf cart experience members will be back in 10

minutes. Have a great night. Hey, Yeah. Yeah.