how to make Facebook ad hooks that convert today I have a very fun video for you guys we're actually to be playing a game today where I'm actually be showing you a few different headlines SL hooks that have worked really well and I'm basically going to quiz you and see what you do and you know you're going to drop the your quiz your answer below in the comments but we're going be diving into hooks headlines those key things right here cuz I was reading this book called tested advertising method meod get tested advertising methods and
actually pulled this from that book right there so just give you guys a little preface but we'll learn some cool stuff about headlines and hooks you know how to make your headlines and hooks way better inside of your Facebook ads so let's get started so first off hooks what is a hook and if you create an image ad or a video ad it's going to be the first thing that people see on the text right here so this is a photo ad right here so this is the hook on this photo ad if this was
a video in the first three 3 seconds had this text right here that's the hook it's that text people see now there's the Facebook headline which is kind of below the creative then there's the body copy and then there's the hook on the creative I solely believe that 80% of the stopping power comes from that hook and visual hook so you have the text Hook and the visual hook so they both coincide with each other but that text Hook is super super important because it's the type of people that attracts or like it attracts your
ideal audience to watch that creative or look at that creative if it's a photo now why do hooks fail and the biggest things is that it's pure curiosity like people will say things that's just drives curiosity that's it so you'll get a high stop rate but you have very very poor conversions cuz you're just grabbing anyone and everyone and it's purely just curiosity another one is too clever they try to be too clever with the hook that people miss the Mark I see this so often with you know fresh copyright ERS and fresh advertisers that
are writing like Hooks and headlines they try to be too clever to where it misses the mark So and another one is that don't have it listed right here but another one is it attracts the wrong audience and we'll go over a few Hooks and headlines today that attracts the wrong audience now the hooks that win they call out the Right audience they promise a benefit and they make people want to read more so on top of calling out the Right audience and calling out a benefit or promising a benefit it still makes you curious
enough to want to continue to read just like this YouTube title right here how to make Facebook ad hooks that convert it drives curiosity but also it promises a benefit to it now let's play a game basically what I'm going to do is is I'm going to show you a product and again I pull this from tested advertising methods so some of these products won't necessarily be like Facebook ad products but use context on how you apply this to Facebook ads then what I'm going to do is I'm going to show you a product then
I'm going to show you two hooks on a slide so basically give you like a and b and you're going to pick the right or wrong hook now all of these hooks are are very good so just be clear here that this is going to be a little difficult and then basically what I'm going to do is I'm going to show you your answer there's 10 hooks and I want you to keep track of all 10 which ones you got right again you know like this just to kind of see where you're at in the
Spectrum don't beat yourself up if you get a low score and I want you to comment that score below please be you know ethical about this this is actually kind of fun to do so you know don't be the person that like skips through and gets a perfect tin but you know purely cheated on the test so yeah so let's do this let's begin and let's review some hooks so this is a product on how to start a business from home so this is a course that teaches you how to start a business from home
all right just think about that for a second a course that teaches you how to start a business from home all right here's our two hooks to a $25,000 man or woman who would like to be making $50,000 or here's proof that this training pays financially all right make your decision in your head cuz we're going to be going over and looking at the winning hook here in one two three all right so to a $25,000 man or woman who would like to be making $50,000 this is the hook that worked well for this now
let me just specify real quick why this worked number one it calls out a specific dollar amount and also it calls out a specific audience so when I say dollar amount it calls out that hey for people who would like to be making $50,000 now from a dollar amount it or from an audience it calls out people who are roughly doing about 25,000 a year which could even say is kind of close to like minimal wage or you know your lower wages from there now I'm just going to prefe this real quick with the fact
that for Facebook if you were to write a headline like this for Facebook you could still say like to a $25,000 man or woman cuz you're calling out an audience but you couldn't specify $50,00 ,000 actually it's not illegal but you you can't make any solid income claims like hey if you purchase this product you will make $100,000 now what you can do is you can do a testimonial from someone who actually got results from your product and you could say here's how Suzie made you know here's how Suzie went from $25,000 a year to
making $50,000 a year so it's still saying the same thing but it's not making a hard claim it's just showing how this work one person did that it's not saying hey if you buy this course you will make this amount even though it's kind of under the same circumstances and two it has to be legit you can't say here's how Suzie did that and if the FTC ever audits you and you can't produce a Suzie that actually did that you're going to have some severe issues legally with that so just want to kind of call
that out real quick just so you guys can understand how you can actually apply this to Facebook ads right there so but yeah we've seen we've seen some success with uh brands that are selling courses and stuff like that hey here's how suie went from 25k a year to $50,000 a year all right now I'm not sure if it'll work for you or not you know there's a good chance it probably won't work for you actually but uh it worked well for suie cuz Susie actually put the work in and the effort and stuff like
that to make it work for her so you know it's potential but we can't guarantee that at all you know now if you're saying hey guaranteed to make $50,000 by taking this product that that becomes an issue right there all right let's go over to the next product hair growth so think of a product that you know maybe you can rub in your head and it'll grow hair it's all it does okay all right 60 go 60 days ago they called me baly okay if I can't grow hair for you in 30 days you get
this check all right I'm going to reveal the winning headline in three 2 1 all right 60 go 60 days ago they called me Baldi so actually have all of these these is like one of them that tricked me to actually got this one wrong as well but let's just kind of break this down of why this worked well 60 days ago they called me Baldi number one it's a transformational one so when I mean by trans formational is that it shows a transformation it's just it's worded in a way that you know it's worded
in a clever way but a clever way that works well okay so it calls out the Right audience and that's people who are basically looking to go from Baldi to something else if they used to call me Baldi then what just so happens it implies understand this it implies a benefit that you'll no longer be called baldy and what's the opposite of that means you have a full head of hair stuff like that so another solid one right here 60 AG go they called me Baldi you know 60 days ago they called me broke you
know just to like kind of like put you guys in another perspective right there 60 days ago my creatives did not convert at all all right so again just kind of throwing out some key things right there all right product this is a life insurance so for those who are not familiar with life insurance basically just you know something happens to you in the future you know like you die or some like that what will happen is life insurance will actually go and pay your family and your friends friends and stuff like that so it's
something you invest in essentially to where it takes care of your family members and whoever's on your life insurance policy with some Financial backing so that way you don't leave them with nothing so this is life insurance here's one question you shouldn't ask your wife the next one is get rid of money worries for good all right pick your hook and let's look at the next one three 2 1 all right get rid of money worries for good now why does this work well because this one right here promises a benefit from reading this article
or watching this video or whatever it is if I watch this it's going to show me like how to get rid of monies for good all right now the next one is playing the piano course so course essentially on playing the piano or you know how to play your piano whatever you want to call it I'm saying that so wrong all right a few months ago I couldn't play a note here's a strange way to learn music Here's a strange way to learn music a few months ago I I couldn't play a note okay 3
2 1 here's a strange way to learn music This is actually one of the few ones that I actually you know got wrong as well and you know now that I look back at it I understand why and that's because this one promises a benefit right here if here's a strange way to learn music whereas a few months ago I couldn't play a note it doesn't really promise a benefit it's arouses more curiosity and the other one while it's curious it also shows a benefit to it now this one's also too if you look at
it a few months ago I couldn't play a note this almost kind of goes with the 60 days ago it called me Baldi so this is kind of close to that one so that's also why it confused me as well so the only thing I can say is also if here's a strange way to learn music is that it's a lot more specific to the headline now again I got these from the book tested advertising methods and they said here's a strange way to learn music actually outperformed significantly over a few months ago I couldn't
play a note so just is also to like this is all backed headlines as well for this but uh yeah so it's a very specific benefit that you get if you go for this and also two it's also here's a strange way to learn music so on top of being a benefit it's also calling out a specific audience of people that's looking to learn how to play you know a musical instrument whereas a few months ago I couldn't play a note you know it you know that could be like maybe this could be like a
good sub headline for example so like here's a strange way to learn music and then boom like below it a few months ago I couldn't play a note maybe but yeah so just want to kind of throw a little further analysis for you guys um what I think about these next one is retirement planning so uh you essentially you know use this type of product in your earlier maybe like 20s or 30s you use this product in like your 20s 30s or something like that essentially where you kind of put a little bit of money
away each month with every check and uh to essentially make sure you have enough of retirement to when you can retire when you get old there so here is the two headlines a vacation that lasts for the the rest of your life how you can retire on a guaranteed income for your life all right 3 2 1 how you can retire on a guaranteed income for life now here's the why this one worked as well because this is a great example of driving curiosity just to drive curiosity a vacation that lasts for the rest of
your life like you know you immediately actually think of a real vacation whereas how you can retire on a guaranteed income for your life this is more specific and promises the benefit that we need so like a vacation that last the rest of life don't get me wrong like that's a benefit it implies a benefit because that's a benefit being able to be on like vacation rest of your life but it puts you in the wrong mindset compared to how you can retire on a guaranteed income for life it's a lot more specific to what
our audience wants the next one is the Wall Street Journal magazine so uh you know before digital and these phones and stuff like that you know you used to get this magazine in the mail it's like just like stack of papers that like pictures and like you know little like articles and stuff like that and that's one of the ways we'd consume content back in the day now we got these things called phones so we don't really get these magazines in anymore so just going of educate you guys for those who kind of forgot what
magazines are but yeah so this is the Wall Street Journal so basically writing ads for the Wall Street Journal how $27 started me on the road to $75,000 some $75,000 jobs are looking for applicants all right three two 1 all right how $27 started me on the road to $75,000 this was an easy one guys so let's just take a quick look at it how $27 started me on the road to $75,000 he's basically just talking about how like the magazine itself only $27 and it started me on the road to $755,000 so it didn't
say hey it it made me $75,000 it just said it started putting me on the right track to making that type of income so no promise it does promise a benefit but it doesn't promise a benefit it implies a benefit that you'll make more if you read this magazine now some $75,000 J jobs are looking for applicants this right here makes it seem like it's a job posting article so like attracting people that are basically looking for these types of jobs right here so just keep in mind on that all right so product weekly book
Review magazine so I want you guys to just think about really quick when I make my Youtube videos where I'm reviewing ads and I just kind of like give you guys a video that just sits down and and reviews a bunch of ads that's exactly the same thing here but it's a Weekly Magazine so instead of like you pulling out on your phone you're actually getting a magazine from Nicko that's reviewing different ads and that's it then I'm breaking them down so I just want you to keep that in mind before I show you these
next hooks now except instead of ads for this one it's books this fascinating literary circle now open to you can you talk about books with the rest of them all right three two one can you talk about books with the rest of them so this is the one that actually won the best and this is actually an interesting one too because honestly I quite frankly got stuck on this one as well so let's just take a look real quick this fascinating literary circle now open to you so the reason why this one did not win
is because this one it implies that it's more of like a book club and this is a magazine that gets delivered to their door with a bunch of viws from different books so this right here would attract the wrong audience it would attract people looking to join a book club so that one's completely scratched off but this one right here this is one of those that's kind of like okay this is kind of clever you know where it's like it's borderline clever that I would really push for can you talk about books with the rest
of them so you know maybe for someone who subscribes to uh you know for example if you watch my YouTube videos for ad reviews you know you likely want to uh watch these ad reviews and you know you might even want to talk about ads with me so maybe that's kind of like the objective with this one right here people want to be able to talk about books and stuff like that like these people in these magazines and stuff so that's why they read these magazines maybe if I understood the market a little bit more
I could actually kind of give a better analysis right there but that was my best take of why this headline and kind of hook worked well but uh yeah and obviously yeah this one did work the best in this test right here all right next one is a product which is a dancing course so this course literally teaches you how to dance why good dancers are more popular than walkarounds how a far pass made me popular all right this is just like I forgot I want to say it's either Italian or French an Italian or
French kind of like acronym or something like that all right 3 2 1 so this one how fall pass made me popular this one actually uh one now why because it implies the benefits of becoming popular now this one also too I struggled with because I didn't really know what this was so that's also another thing you have to really keep in mind now if I'm targeting A specific group of people that you know like dance and they have like some level of sophistication to dance nich then maybe they understand this word and that's why
it worked well but for the most part I chose this one as well if you chose this one so no like problem at all and why because I didn't understand this so I just went with this right here but I do understand you know this fall pass made me popular I understand the benefit part but this one also too still kind of implies the benefit why good dancers are more popular than walkarounds the only problem with this is that we're already kind of like we're targeting good dancers whereas like we're trying to teach people how
to dance from the beginning so just again just showing you guys some different perspectives on that all right a treatment for a nerve for nerve disease I messed this up wrong but basically what this means is that hey people have a nerve disease and there's a treatment that we are ping pushing for them Okay thousands suffer from sick nerves and don't know it have these symptoms of nerve exhaustion okay 3 2 1 all right this one one right here now this one was also a pretty clever one not clever one but like a pretty direct
one that I I chose correctly as well why because thousands suffer from sick nerves and don't know it it's like I don't care like it's not it's not like a what's in it for me and I see a lot of people make this claim and it just I don't know doesn't work have these symptoms of nerve exhaustion question mark this actually look good because I'm actually calling out and people who kind of have like this idea or I'm calling out people that are curious in this and people are kind of going through and testing themselves
and when I say testing themselves they're going through these symptoms and seeing if they're like diagnosing with them so but it arouses to write curiosity and then also to and it implies the benefits that you know if they read this they're going to get some level of U benefit from it so all right and this is the actual last one right here and this is a set of books containing top literature from around the world so think of like kind of like some natural National Geographic books I want to say this is the one that
was kind of unclear of of what this is so I I also got this incorrect but how to get rid of an infity inferiority complex the writings in these Immortal books are as stirring as the mightiest Deeds of History all right 3 2 1 how to get rid of an infar complex did win now again look I had an issue with this one as well because I didn't really I didn't have enough context on the product and this is a big thing like if you don't have enough context on the product it's hard to be
able to talk about these key things without having more context because if you better understand the product you can better understand what's the benefit what's the audience wants and those things like that so I didn't really understand the product so I kind of went with the writings and these Immortal books as stirrings the mightiest Deeds of History because it's kind of like it drives curiosity and it also kind of promotes the books a little bit now with that being said how to get rid of an iny complex does not promote the books at all it
actually implies the benefit of people reading the book and this again is the common theme and when we talk about the product and and the product and kind of like what the product is it doesn't really get us much like strength but if we talk about a benefit people are looking for and imply that in the headline it does substantially better because it's focused on the people and hooks and headlines they need to be focused on your audience not your product so just keep that in mind so I really hope you guys enjoyed this video
this is something different if you guys want to see more of this I can keep pulling out some more kind of like these quizzes type videos I would love to do more I think they're pretty fun I'd love to do some more so drop some comments below drop your score below as well I love to how many you got right be honest like you know there's really like if everyone says a tennis is boring so I would like to see some people have different scores and stuff like that and if you see any type of
headlines or anything like that that you have questions about drop them them below cuz I would love to shat out with you more about that make sure hit the like button make sure H the Subscribe button for new videos every Monday Wednesday and Friday and uh you know if you're interested in me having to run your ads done over $100 million in revenue for clients with Facebook ads so click the link below to book a call with me and my team or if you want me to Mentor you also click the link below to be
mentored by me I teach a lot of people how to build better ads that convert and level up as a marketer and love to help you out as well so thank you all for watching my name is Nick Terio I'll talk to you guys later peace out
