it doesn't matter what's happened I don't care what's happened I don't care what you honor this person is on this is what I like you know that why my my life is telling me for me if I was going to be successful I had to be successful with myself I couldn't be successful doing what other people were doing I had to do what I believed in I like to advance every year to advance myself you know spiritually mentally everything I like to advance myself I have more fair going back and losing money he is an
American rapper and businessman he's one of the best-selling musicians of all time having sold over 100 million album he has an estimated net worth of 610 million dollars he's jay-z and here's my take on his top ten rules of success volume 2 rule number one is my personal favorite and I'd love to know which one you guys like the best and as always you're watching if you hear something that really resonates with you please leave in the comments below put quotes around it to other people can be inspired as well and when you write it
down it's much more likely to stick with you as well enjoy I love what I do and even you love what you do you want to be the best at it you know you know you know make music to be second best you make music to be the best so you whatever you do whatever you do not be music you're not sitting here trying to UM you know be just you know be second to Piers Morgan on one of those because a load saint-lo don't want to be that you don't want to be second in
saying lo you're looking at Zane Lowe like are you kidding me in a good way I mean only you know in a good way like are you kidding me like I do this like I've been doing this so long so so sometimes you have to throw your stats out there to remind people your last name better than my first you know it's a true statement to me like there's a lot of people latch things it I mean it's reason without those it's hard to be you know I'm sad and uh you know you just have
to put your stats out there to remind people like yo you know I'm the real deal the worst thing to be is successful with someone else yeah that's a very difficult thing to upkeep and it's very tiring you know I feel sorry for someone who has to walk out the house every day as someone else to make this art and to make something that people connect to and whatever you've made is not you and you don't you're not happy about it but it's successful just to maintain that number of successes it has to be very
draining and you know very sad existence because at some point you have to go home when you go home you know it all the lights off and all everything's up and you have to look in the mirror you have to look at yourself and say man I like Who I am all not very happy with who I am by my third album I had the combination of failing with those pop records and the true and real music that I wanted to make and I blended those two together and I made a song called hard-knock life
and that album was when I knew um that I can do it no one cares whether you live or die and that's where that mentality grows that imma get it on my die tryin if I don't try what am i doing what kind of life but my favorite like these things is wicked in these mean streets none of my friends speak we all trying to win we all trying to win and a lot of times we bumping hands because we all trying to get out that's like the crabs and the barrel mentality you know that
we have because everyone's trying to survive and they trying to survive at any court you have to look at that you got to look at the environments and places we live it and how things are set up and how things are structured and how we're always the last on the totem pole even for my school into our roads so you know everything that would get all obstacles that's placed in front us even I live in condition and broke is a great motivator have 26 floors and there's a ton of them right these low-income houses and
everything is messed up it so living that's like living dummy if this is like that's what I have to live for and I'm going to take a chance to get more it doesn't matter it doesn't matter what happens to me any people feel like people consume music too fast because you create these amazing moments within the moment it's sleeting soon as you put the eye of minds like people haunted for a few days then okay Jay Cole came out while he comes out the next week while lays out now holds out you know me yeah
yeah it's just yeah again again the time that we end right we we have to figure out I mean it's up to an individual figure out how to slow it down because you know it's just going fast and fat so everything is moving even quicker you know information is going quicker you know it's again like you said you know these these great things are fleeting they're going faster and faster and it's up to the individual to slow it down and be like okay I'm living with this album this is what I'm this I choose the
rock so this is going to be the soundtrack to my life for these next couple months or so I'm saying yes that's an individual thing I'm not going to anybody speed up my process I don't care what's happening out there that's just that's the great thing about you know having ultimate confidence in yourself is it doesn't matter what's happening I don't care what's happening on care which you honor this person is on this is what I like you know that a lot of my my life is telling me for me I learn more from failures
and success and it can be paralyzing this um failure and the fear of it my first time I made was album core reasonable doubt which in the small circles was considered the album like in classic album might be album for that generation in the voice of you know people that were going through similar situations but it didn't sell massive numbers worldwide right it was still very niche in my second album because of you know reasonable doubt and its lack of commercial success you know I try to make these records that were bigger and will be
more popular which was a failure going for that success really messed up that project and you know set a bad tone it was a huge learning lesson for me that if I was going to be successful I had to be successful with myself I couldn't be successful doing what other people were doing I had to do what I believed in and what felt real to me and felt true to me I started even in my beginning you know I just lived such a rich life you know a full life you know that you know my
first album I came out I was 26 and I had seen so many things in the streets on my head my attitudes like man oh you know I've seen so much and you know I don't have anything to prove I Know Who I am I'm a very self-aware person you know so when you're self-aware even when you're dealing with someone's ego you can you know when allow it to you you allow their ego to live in its own space you know it's the product only the problem is if you when you and when you engage
that energy that's when it's a problem if you engage the ego with your ego then it's like okay now something has to happen they can keep escalating to a level that can uh we we uh it reversible you know but if you don't engage the ego if you know how to manipulate or play around with the ego or love certain you give light back to darkness right it's very difficult I've more fear of going back going back to you know I like to advance every year to advance myself when you know spiritually mentally everything I
like to advance myself I'm more fair going back and losing money you know like I said when I was I'm lost money I've been broke up in shops they've been blown bread mm-hmm celebrity yeah Oh what it but as well you know money is just a byproduct and that sound it sounds really cliche but it's true of going to you know a great job where as a start approaching you know got on this audience starts approaching September I thought it was only right to bring it full circle being that the first one came out on
the eleventh year um this being the end of the trilogy to put it out on eleventh in this way we could recognize what happened that day because the first time of course it wasn't claimed right you know but the thing about blueprint one is people hold that album like sacred to their heart that's a lot of people's favorite album as I go a classic my favorite jail it's my favorite your favorite jayob lever and I'm like the underground you know backpack nerd do nice think a reasonable doubt but then blueprint actually probably eclipse that is
my favorite jam yeah so that when you put out blueprint three people obviously going to compare it to the first one why didn't you just put out another album why didn't have to be blueprint three I'm used to that type of pressure I put out blueprint I'll put our reasonable doubt you know that was supposed to be the classic you know yeah but you have a reason about reasonable doubt - hold on for second all that sighs oh well I'll get up as a man God cut you up and everything that publicity Volume one right
the volume two in volume three that was another trilogy so I wanted the blueprint series debut trilogy because of what it represented the first blueprint was you know those soul samples that I grew up on it was my blueprint then we loop ring tools me searching for all the different type of music you know that I like but I have a reason to do the third one boom so I didn't do it for a while and I held it off I did the blackout method I didn't all those other albums come but you know it
just was fitting right now where I am in my career for you know me to set the blueprint for my next journey that music is really up I'm like microcosm of life you know my music is based on life and the things I've experienced like I made a song called give it to me which was inspired and totally by a party that I went to by mary j blige it's when she hears that song she knows exactly because she was this you know exactly what I'm talking about so it's pretty much inspired by life so
anything is inspiration a lot of times you're flying at 50,000 feet you need someone to always keep you grounded I have great friends around me who you know I don't shun the advice you know I encourage the advice which i think is very important you can live in your own alternative universe with how people treat a celebrity these days but you know long as you keep good friends around you and also not putting yourself in a box and becoming a prisoner your fame a lot of people wants to become famous they stop doing things they
did they don't go to the store or you become a prisoner of your fame and I I've always been up we're in our cognitive that not to let that it allow that to happen little boy - Brooklyn made it from the start girl out south made it - shots okay I'm freestyling this okay you're just making it up right there we go Oh am i funny did made it out stuff girlf Moscow made it out shot Mumma oh man up shot well Moslems that made it out Shah only goes to show that the limit is
the sky if they gave you lemons and you make lemon pie [Applause] me I'm from Brooklyn hi so I made it off the sky you come out the south you made it from neighbors shining into the shy shy bound got it only goes to show only goes to show at the limit is the sky only goes to show that the limit is the sky life gives you lemons you make lemonade to beat over I'm from Brooklyn stop okay well you're going to start it right okay little boy Brooklyn baby from the stock girl Moscow made
it to the shy gonna shop hate it to the shy yeah hate it for the shot you own me the hand okay keep it small you know quack-quack okay yeah boy from out Brooklyn reading on the star girl from down south Mason shot only go to show that the limit is the sky like geeky limits then you make lemon hi [Applause] [Applause] you [Applause] thank you guys so much for watching I made this video because Eduardo Guzman asked me to also if you want to nominate someone for the next top ten video please check the
description for a link to a video where you can vote for people and put in your suggestions as well I'd love to know what did you take from this video what was the most important lesson that you learned that blew your mind that you're going to immediately apply to your life or your business somehow please leave it down the comments below I'm super curious to find out I also want to give a quick shout out to John Jenkins John thank you so much for picking up a cup of my book through one word and doing
the review on your YouTube channel I really appreciate the support man and I'm glad you enjoyed the read I just want to too much new Pokemon so thank you guys again for watching I believe in you I hope you continue to believe in yourself and whatever your one word is much love I'll see you soon someone has to experiment and go do it first and then you know they'll be the artist you know auditors sit back and watch it and be like okay I like this I don't like that you know I like this part
and they're perfect the methods and then you know and it all pushes your armor forward any time that you try to do something different and you should always try to you know push push forward and whatever you're doing is going to be problems because it has never been done before so you can't again you can't anticipate all the things that's going to happen you know I don't write anything when I'm recording I don't write lyrics I just listen to the music and I formulate the song like just off the top of my head I just
go over the lyrics again and again until I have the song and I just going in I record it so it definitely god-given talent and it was Drive also it was Drive I mean it was tough I mean we toured the whole eastern seaboard that's where I record we did play we we can we listen mashing you yet so we would talk all the way up to North Carolina or just like hit that area not even Atlanta which is all over to North Carolina we would talk just jump in the van and just drive ourselves
and just do endless endless shows I mean with 20 people in the building sometimes generally yeah always believing we get better and better than ever I just shot it I shot a commercial on when this album that came out and it was like keep going back from times to all my album covers and uh you know I had to recreate him and it was and I realized how easy was recreate I had the same haircut the same thing in every single shot so I don't know if I've been grated reinventing myself but um as far
as the company we have the opportunity to reinvent ourselves for out of necessity if everything that's going on you have to reinvent yourself the playing field has changed it's difficult in the music business because the internet and everything that's going on but if you're fearless it's a beautiful time for entrepreneurs the most fun I had in music business was us having this little rinky-dink record company and you know growing up in radio stations and in other places as if we were Universal you know speaking as if we you know we sold a hundred million records
only in fact we sold nothing so it feels like that time again for me because the models have to be redefined and and that's exciting to me I don't know if you ever done right it's almost like climbing a mountain and you see another mountain and you go to the next one and the next one my goal is to have one gold album and know that it became more from there you know and all the way up until the black album didn't became I want I want I want to show that you know artists can
ascend to the executive ranks you know it just kept redefining themself you know and which is why to hold the presidency of Def Jam it just keeps reinventing itself or redefining myself every single day
