How to build a strong NFT brand in 7 minutes | Client case study

so how do you make your nft project stand out from the competition I'm going to be showing you exactly how one of the projects that I'm working with has managed to do that now if this is the first time we meet my name is Leona bud and my mission is to democratize web3 marketing knowledge for most of web 3's history the secrets of how to sell out projects has been kept between a small group of people and these people often ended up launching projects that benefited their pockets and not the industry which is why my

goal is to open the curtain level the playing field so you have all the information you need to go out there build the project of your dream and help shape the future of this beautiful industry that we're all part of and anytime I share a client case study with you I was never paid a single dollar to do that and the reason I do that is having worked with over a 100 teams so far from the whole Spectrum there's often times things I see from the inside that I can then use to show you so

you can learn faster and apply that within your projects and the project that I want to show you and talk to you about today is a project called kpr verse also known as keeper verse it was a very well-known project that launched in 2022 raised millions of dollars on their mint and one thing keeper verse was able to do very very well is that they were able to create a brand that is very unique very different from all the other brands that I've seen in the nft space and that was the thing they've become known

for so what I'm going to be showing you is framework that I've developed that you can replicate into your project and this framework is called the v e t framework and this is something I often speak about but every single think you do in your project whether it's the marketing whether it's the branding whether it's the art whether it's the storytelling needs to fit within the V framework v stands for vision when building your project the first thing you want to think about is what is your vision what are you trying to build where are

we trying to go the E stands for execution how do we intend on getting there and finally the T stands for team why should you bet on this team to help you get to where we aim to go so where are we going how do we intend on getting there and why should you believe that this team has the capacity to execute on these two things and keep perverse one thing they did very well is they have their V very well clearly defined and this has allowed them to build a very strong loyal Community around

the project and from the very beginning days the way kpr did it is their vision is that they want to set a new standard for what brands for what experiential Brands look like they want to create a new type of experiential brand the execution in the early days is they launched one of the most beautiful website that I've ever seen ever they actually ended up winning in 2022 award for the best website in the world not in web 3 best website in the world they were able to do that they showed web 3 how they

intended on bringing that Vision to life they did it through their website and the team behind the project this was not a random team that came out of nowhere and all of a sudden they have a project no again something we often talk about they were a team that were very well respected in the ecosystem they come from the treasure ecosystem well-respected Builders they end up launching a project so this was not the first time people see them or hear about them they had the existing Trust of the nft community so they want to create

a new experiential brand they did it by creating a website experience that was unseen before and the team had all the credibility and trust and this ended up the day of the mint ended up raising millions of dollars just because of that and everything they've done since fits within the V framework kpr verse never came out with a collection they never try to do random activations I was one day sent a Twitter space uh from someone and in the Twitter space they were talking about kpr and the reason it was sent to me was because

myself and my team at un fungible were brought up during that conversation but one thing that stood out from that conversation that reaffirms what I talking about behind me someone was saying how 2023 at nft NYC when every other project were creating parties and and events and drinking challenges what kpr did is that they booked out a venue for a sushi experience and it was actually a very luxurious Sushi experience that they had and they had a very different experience from all the other events that were happening and that holder was act that person that

was talking was actually at the sushi event and he said how different that was of an experience recently kpr are rolling out a new brand initiative called Ramen Wars and they are partnering with a very famous chef called Esther Choy who's very well known on social media and what they're doing do is they are building out an experience a culinary experience with that Chef for the kpr holders so everything they do every messaging every experience fits within that and this is what allowed them to position themselves differently and position themselves uniquely from the rest of

the marketplace so for you watching this if you're still trying to develop your brand if your brand is out there but your messaging is unclear or you're not too sure what your brand positioning is think about it through the V framework where are we going how do we intend on getting there and why do we have a team capable of executing on that and if you want to dive one layer deep so we can bring the point home often times when you see a lot of big web 2 companies come into the space and they

often Time end up failing is because they might have the team oo the car company fat is launching in the nft space that's a great example fat recently launched an nft pass no one talked about it they was was it was a flop they had the team but they came in without a vision what was what were you guys doing here like stay in web 2 what are you guys doing in in web 3 you're not bringing anything new it felt like an outsider trying to come into the space just to cash in on the

attention what is your vision launching in web 3 why are you even here why should we pay attention to you so this is one great example of a team coming in but they don't have the vision and the proper execution another example on the other side is people coming in you have a 17-year-old teenager that says I want to be the future of the metaverse amazing but who are you why should we pay attention to you you're you're nobody so when you have these three beautifully Blended together and you can sew each one of the

V framework together that's when you get a project that stands out from the rest and you are able to build a blue ocean in the web 3 space my name is Lan bu it was an absolute pleasure sharing this moment with you and I will see you very very soon cheers