if you are to draw the social awareness campaign of a lot of the successful brands that are launching today in web 3 this is what it would look like with this being time and this right here being attention and most of these campaigns today as we are seeing in 2024 are being built through airdrop campaigns so airdrop campaigns if you haven't seen the last video I made it was all about this and the two types of airdrop campaigns that we we have been seeing Brands successfully roll out in the nft space however when a lot
of the founders see this strategy what they feel to see is right here the cut off the trigger that leads to the airdrop campaign this part of the funnel right here the early stage of the marketing funnel that creates and triggers the compounding of social awareness and social attention this is the innovation of web 3 it creates incentive align ments between the customers and the brand when I hold a token I want that token to do well so I want the brand to do well and what I'm more likely to do when I have aligned
incentive with the brand is to go out there and support the brand and talk to my friends about the brand that I own and this is why we've seen that in web 3 attention seems to compound and the trigger point that we've seen right here can happen in two distinct ways the first one of those is connection Arbitrage this is where for example the example of Pac Moon that I was giving in the previous video who did an incredible job at rolling out one of the most successful social airdrop campaigns that we've seen in the
space what they had is the founder of Pac Moon Pacman is a very well-known respected founder in the nft space he is the co-founder of marketplace blur and part of his marketing team good friend of mine shout out to Loland who is also a watcher of this YouTube channel he has spent years building his personal brand building his name in the nft space and has built some of the strongest Connections in web 3 and this has allowed them to all of a sudden trigger the launch of this campaign but understandably most of you ladies and
gentlemen that are watching this video today might not have the connections or might not have the hundreds of thousands of dollars on budget required to trigger a successful ambassadorship or marketing campaign that could create the ripple effect that could then lead into an airdrop campaign the second one of those trigger points that we are seeing a lot of very successful Brands roll out is the following starting off with an nft project that is then going to create your core Community to unlock explosive growth and today we are going to be talking about this specifically what
does that look like and how is it you can replicate it I'm going to be giving you two client examples of mine projects we work very closely with today that were able to utilize nfts as the trigger point for a later on down the line airdrop campaign for their ecosystem and by the way if this is the first time we meet my name is lon brood and over the last couple months only in 2024 through my growth marketing agency un fungible we've had the opportunity to help our clients generate over $40 million worth of nft
mints as well as token launches and I make these videos for free to democratized access to web3 marketing information so you can go out there build the brand of your dream and help shape the future of this beautiful industry that we're in called Web 3 now there are two reasons why opting for an nft launch at the early stage of the project right here might be strategic the first of these reasons is positioning as I've discussed countless times in the videos that I've made positioning in web 3 is of Paramount importance and when you have
the ability if you are to recall the three Niche theory that we have right here which is health wealth and relationship these are the three core niches that exists and every product every solution you have is nothing but a subf frtiz of the three different niches in crypto we are in the wealth ecosystem people are active here because they want to make money so right here if we are to break it down the sub niche of wealth that we are in happens to be web three one way of doing that is through nfts and through
positioning by going sub Nitch before you go up Market into web through because when you are launching a token you are pretty much in the biggest Niche that exists in web 3 the token Niche you are trying to appeal to 100% of the entire Marketplace but by going sub Nitch all of a sudden you have the ability to subf fractionalize yourself tap into a smaller Market but one that is more Niche that is more likely to resonate with your brand messaging one of the client that we work with very closely is Pixelmon Pixelmon not only
started in web 3 as an nft project they went and position themselves as an expert in gaming another example of a brand we work with is citizen conflict corpo they also have an erop campaign happening right now Nifty Island another project they have an N drop campaign happening right now all three started in that specific sub Niche and sub niching allowed them to number one as I said resonate with a specific Target consumer that is into web 3 gaming and that is a lot more likely to resonate with their product so that is the number
one strategic reason why starting off with an nft drop is worth considering for you the second of these reasons is loyalty building what do I mean by this if we are to break down the different levels of customer engagement this is where we have up here we have high engagement at the bottom we have low engagement on the left we have non- buyer and on the right right here we have a buyer someone who has interacted with our ecosystem monetarily at the very top right here so non- buyers by high engagement this is where we
have our supporters these are people who support now at the bottom low engagement non- buyer this is where we have the onlookers these are people who perhaps have are on X they might have never engage with your brand they might have seen you but they're not really part of your ecosystem they've never interacted with you in any meaningful way whether monetarily or with social metrics that you look for right here at the bottom low engagement but are buyers these are often times token holders I have a fascinating example for you my brother has been getting
into crypto over the last couple weeks and he sent me a list of the top coins that he is looking at one of them is the shrap token I answer the WhatsApp message he sent me I was like brother do you know what shrap is he's like no I'm like this is from this game web 3 game called shpo we've actually worked with them on the Twitter spaces front so me being in the nft space I know who they were but for him he does not but he knows the token so you can see how
all of a sudden tokens are a low engagement initiative but they are constitute into buyers and often times tokens do move on to becoming users of your ecosystem they end up engaging in your ecosystem in more meaningful ways so they end up moving up the acquisition the buyer engagement Journey but tokens is a lower engagement than what we have right here at the bottom which is the golden Zone and this right here are nft holders why do I say these are nft holders nfts by Nature are scarse so there's the scarcity element that comes with
it you can only have collections between 3,000 to 10,000 nfts sometimes less tokens you have billions of tokens sometimes out on the market so nfts has this carcity element and nfts also have something that is again another Innovation that we've seen which is symbolism and identities all of a sudden people have the ability to symbolize their belonging to a specific Community through nfts through the digital verification of ownership using the nft as a profile picture as your access to the community you're a lot more like to want to become part of a community like actually
part of the community AKA joining the Discord and engaging in the conversation when it's limited to a small amount of people who have similar interests a token you're sharing the a Discord which is not common by the way but you're sharing a Discord with hundreds of thousands millions of holders and that is a big reason why culturally Discord is so big with nfts where you have a two-way conversation versus with tokens you have telegram channels who are often time broadcast channels update channels you don't often have a two-way conversation with token and that is a
response to what the market wants the market with nft wants deeper engagement for their ability so all of a sudden we realize and we understand how starting off with an nft collection if we are to go back here allows you to all of a sudden kickart the amplification event that is going to allow you to roll out more meaningful campaigns often times we've seen Brands be able to build thriving ecosystems entirely off their existing nft Community Pixelman Julio the founder one of the projects we hope on they were able to raise $8.8 million in token
pre-sales entirely off their existing Community without even needing to go out and fetch new customers their existing community supported them and allowed them to raise close to $10 million in token pre-sale this right here they were able to build a strong Community I have another example for you Nifty Island they recently launched a play to airdrop campaign with their metaverse and it all started with their existing nft holders what they then did is nft community they have a metaverse and one thing you have the capacity to do through their metaverse is to bring your digital
character as your metaverse if you're a board ape you can play as a board ape in the metaverse if you're a sappy seal if you're an isuki if you're a pudgy penguin you have the ability to bring in your avatar and play as your avatar in the metaverse so all of a sudden they were able able to lock in Partnerships and onboard a lot of different communities into their ecosystem entirely off the nft ecosystem and now they are going even one step further with the island token that they are going to be dropping I think
in the first week Charles the founder gave me the data they were able to get 20,000 registration on the metaverse on their game in the first week and they now have thousands of daily active users on the platform all of this primarily through nft community and all of this is going to act as support to the actual token when it's live it's going to give them an initial boost in volume it's going to give them an initial boost in Awareness it's going to give them an initial boost in brand credibility that they can then use
and go up market and sell what they have to their Community another example is this brand called corpo corpo they started off with citizen conflict as their main nft built out a collection built out the community it was a free nft were able to bring people together quickly swiftly and effectively and now they have launched the airdrop campaign for the corpo token and the way the airdrop campaign works is number one all citizen conflict holders are entitled to receive an airdrop however there are a lot of other things they can do people can do to
get tokens Beyond owning the nft if they go play the game they have the ability if they log in every day to the platform they get nfts if they complete daily quests that are presented on the platform platform they get tokens if they accomplish treasure hunts quests all the different things that you can create all of a sudden you get points that eventually get redeemed as airdrop tokens so all that to say the initial nft Community the fact that they started with an nft Community then moved to the Token allowed them to bootstrap on their
attention On Their audience and Kickstart a marketing campaign that has allowed them to scale more towards the masses so right here all of a sudden we can start seeing how nfts fit with than a broader Market execution strategy if airdrop campaign is your objective it doesn't have to be not every brand should have a token but if that is all of a sudden you can see how nfts fit into that and all of a sudden all the things we have spoken about on this channel the founder funnel using the founder profile as the main awareness
generation methodology to bring attention to the ecosystem founder funnel I have a complete video about this I would invite you to watch collaborations the second strategies so collaborations all of a sudden here this is where all the Twitter spaces ambassadors and all the other marketing campaigns that we have spoken about on this channel they allow us to unlock this initial growth in project in attention in liquidity in Revenue that is going to allow us to execute and to bootstrap a larger bigger marketing campaign that is going to allow you to go up Market to a
market that is larger more competitive but also more profitable often times so this ladies and gentlemen is the nft token dual marketing strategy that we are seeing a lot of Brands utilize today and the blueprint is still being written we are still experimenting as we saw from my previous video a lot of the airdrop campaigns are evolving very quickly two weeks ago was popular with social campaigns are no longer what is popular today and what it's going to be be popular today in8 weeks I can guarantee you it's going to look very different so all
that to say the ecosystem is quickly changing what is working today might not be what is working in 8 weeks but you know what they say history never repeats itself but it sings a similar rhyme so I wouldn't be surprised if in 4 weeks 8 weeks two month 6 months down the line this is still a very alive and thriving way of acquiring customers however the actual details the ins and outs the the execution is going to look very different the colors of what the strategy looks like will look different but the actual core the
skeleton will remain standing ladies and gentlemen my name is Leon ab and it was a pleasure sharing this time together I hope this video was helpful and I can't wait to see you in the very next one cheers
