If You Have Multiple Interests, Start This One-Person Business

I am extremely excited for this video we're going to talk about the best oneperson business for smart people going into 2025 or any year after but what you'll realize is that this isn't a business model and it isn't necessarily for smart people now I want you to imagine the future with me a future where creators are the new teachers online courses are decentralized schooling individuals pursue their interest and teach those with a similar personality creating a better learning experience education is more efficient affordable and results oriented than a conformist Public School System anyone can choose

courses and creators that align with their personal goals they aren't locked into one area of study that breeds narrow-mindedness and dependence on Society for a job or paycheck more people Embrace deep generalism and become polymath which are prerequisites for becoming a freethinking individual learning teaching and earning collapse into one ideal and meaningful lify style thanks to advancements in technology and the spread of information the thing is you're experiencing this right now you are currently watching a video with information that could change your life and this information wouldn't dare be taught in schools because it doesn't

benefit them so you can think of me as a teacher right now but as we'll find I I'm not really a teacher I'm just a person sharing my interests and you're learning from them in a beautiful way in my eyes this is the future of Education entrepreneur ship and work as a whole all signs point to it all right so let's take a look at some data the first is from stripe and the gist of this screenshot is that Creator growth isn't stopping anytime soon the next two images that I'm going to go over are

from hosen thread on X I'll put the link in the description to that and it's on a very similar topic so this is my take on it we've talked about this many times before but you can treat this video as a refinement of the ideas so you can have more clarity on it the way I see it Creator growth is the only logical option going into a world where Ai and automation makes meaningless work optional and while social media may change the desire to get paid for being yourself or to do what you want and

receive the value the human connection from another person is going to remain throughout the rest of History throughout everything and if you haven't noticed evolution is about solving problems it's taken a lot of problem solving and Technology to get to this point that we're at where this opportunity is available to you and the thing with that is that we're on the verge of solving the problem of doing work you hate that has been a problem since the dawn of time humans don't like doing work they hate so what do you think has influenced the direction

of Technology being built and just the direction of evolution in general it's been work that people hate doing problems frame the technology that is built to solve those things but it's taken so long so much technological development to get to the point where we're not going to have to do work that we hate so the only other option is work that we enjoy because nobody is not going to work retirement is a myth and an illusion that nobody actually wants cuz when you go on a vacation or you try to simulate retirement once you're there

for a week two weeks you get the gist it becomes normal it's boring you want to change you want chaos you want more confusion in your life you want that balance because the highs don't make sense without the lows you can't be happy unless you have a reference point of being sad work isn't meaningful unless you have rest this life is reserved for the polyas autod daa and those with an unquenchable thirst to acquire a diverse set of Irreplaceable skills let's go further look at this graph there are now 50 million content creators spread across

different platforms and if you know me I'm a big fan of X and so I don't know how much this graphic took into account but X is growing every single day this pie chart is kind of Legacy in my opinion with the social media that is coming up and growing now beyond that Freelancers compose 46.6% of the workforce increasing substantially from 36% in 2020 the crater economy is predicted to double from 250 billion to 480 billion by 2028 people think they're late to the party when it's just getting started the economy favors profitable business models

Tech enabled businesses like creators can operate at 95% profit margins with digital products and services causing more development in that domain for new platforms and tools again again with how technology and evolution is shaped by the desire to solve problems like work you hate it also moves in the direction of what's working therefore the Creator economy and last big companies are requiring leaders at their company to be active on social media for brand reputation less corporate marketing more human marketing the point is is that everyone's becoming a Creator because it's a Creator isn't what you

think it is it's not a content creator it's putting yourself online it's a thing that everyone does does and will be required to do if you work at a company a progressive company you're probably going to have to be on social media or they're going to have in-house creators that they build to be on social media for the company if you have your own creative work how do you attract an audience nowadays to that creative work if you want to be independent you build an audience or you can go with a publisher for a book

or a record label for your music but if you just want to be independent and do things yourself you can now you don't need a centralized instit intution to help you make that thing a success it's all in your hands now and you have the information to learn any skill imaginable the thing with this course of evolution in solving the problems that we hate is that technology has gotten so good you don't need 10 people 10 programmers to build a website anymore you just sign up for webflow or WordPress or Squarespace and you build it

you have all of these things you can whip up a landing page in an hour and many people think that AI is just going to replace creative people and if it does then maybe you deserve to be replaced but at the same time that's not what AI is going to do AI is going to allow more people to acquire more skills and utilize more skills faster so they can do things independently they can do what massive companies used to do as one person I can be a designer I can tell AI to whip up a

landing page in 5 seconds I can code an app with all of these new AI programming tools that are coming out it's less about the ual grunt workk of doing these things and more about having the level of psychological development and idea generation to take you in the right direction it's more about being the Constructor of the narrative The Constructor of the vision and building towards that because that's what's unique that's what you have to feed AI anyways is the vision the goal it's a system that helps you achieve the goal the point is is

that living in the world we do right now is a superpower for poly mass and generalists people with just that want to make a lot of interest work but it goes even deeper we need to talk about why smart people shouldn't go to college so we'll start with a quote from my book knowledge not found in schools is the source of money not found in employment people are losing trust in the institutions and ideologies that failed to give them the secure future they promised so here we have more data another graph that show how much

people trust mass media and I would assume that this graph is also very similar if you were to put it on the topic of religion or schooling so the media do we trust the media no religion do we trust religion no schools do we trust them to secure our future no does that mean that education or meaning or information are a bad thing no it means that the source of those things are changing AKA they're going from centralized institutions that have annoying agendas to an individual who can think for themselves schools narrow your mind on

the elusory status of a nice job and large paycheck religions narrow your mind on a singular cultural perspective that fails to make sense of reality jobs narrow your mind on a replaceable and repetitive string of tasks that won't be worth what you're being paid now as technology advances these things in the past were necessary jobs were necessary to make an income religions were necessary for a lot of people to make sense of the world or make sense of their place in the world and schooling was of course necessary in order to get on page with

the rest of society but if if we're an intelligent Society it course corrects we understand hey we went a little bit in the wrong direction like a a boat steering towards a lighthouse sometimes you get blown off course and needs to course correct and this is reality correcting itself and of course those things don't want you to leave them the religions the schools the jobs because it benefits something bigger for those who value self-education and personal responsibility you are quite possibly experiencing the most important time of your life for those who can't think for themselves

or open their mind to New Perspectives you will probably suffer for the coming years until you hit rock bottom which forces a perspective shift and growth in ego development theory which we'll talk about a bit later there is a lower stage of development called the conformist stage and this is you could describe this stage as people who can't think for themselves or people who conform to a group's values and worldviews so something like a religion or a bible thumper that's the perfect example of this or someone who is programmed with the beliefs of their parents

and just never question them they they regurgitate everything they say when someone when they're interacting with the world they're kind of just like a vessel for someone else's beliefs it seems that as new generations gain more of a collective voice the conformist stage which is mostly occupied by Boomers is slowly starting to fade out from the general population more people are occupying higher stages of development this is the hidden importance of social media and the internet social media set the foundation for the distribution of education meaning and work the lines have blurred no Central institution

has control over any given culture personal brands on social media teach their interests share their belief system and make an income doing so by providing a product or service under their brand in other words there are more perspectives for people to explore there isn't a singular perspective that you were raised in in your culture that would get you killed in another culture people think I've talked about this before but Christians think they would still be Christians if they were born on the other side of the planet and that is not true at all your values

and your beliefs are determined by how you were raised you start as a blank slate you're telling me that if you raised on the other side of the world and with parents from a completely different perspective and worldview that you would just somehow magically understand and choose Christianity over something else absolutely not no you would not no chance that is like a 100% chance that you would not do that the point behind that is that reaching the next stage the pluralist stage where you're actually able to hold different perspectives or observe different perspectives you start

to break out of that shell so why is this such an important turning point in history it's exactly that reason there are so many perspectives that are pushing people into higher stages of development one anyone is free to share their interest and beliefs on the internet two anyone is free to self-develop acquire new skills learn from others and contribute to Humanity by providing their own product or service three education determines an individual's potential and if that education is dominated by a school system with an agenda that doesn't account for the individual's goals and development we

are entering a new golden age education shapes the future because it shapes human behavior you become what you consume education expands your perspective and allows you to spot opportunities in unknown territory education is programming you've been educated your entire life but you didn't choose that source of information until now in other words we're entering a human economy a connected economy that finally reflects natural patterns a purpose economy where people can choose to learn and educate themselves from those with a shared vision and goals now why does this work because people have different needs for understanding

many of you here watching this resonate with what I say and teach but there are plenty of people that hate me but what they don't realize is that they're getting very similar if not the same information from someone that they just relate with more the traditional student was assigned goals that left them dumb and replaceable they were assigned a teacher they were told to pay an outrageous amount to take out loans that would be impossible to pay back drowning them in high interest that keeps their mind trapped in survival mode due to the stress they

try to solve that stress by getting a job making their life even worse and by the time they know it they either forget that they were meant for more or get overwhelmed by how much work it will take to dig out of that mess the modern student can choose their own goals find a teacher invest in their own education and once they've achieved that goal they can evolve as all things do to the next one or they can fulfill their higher needs of becoming the teacher and passing down what they've learned so as you can

see this oneperson business model this best oneperson business model is become is learning by becoming the student and then earning by becoming the teacher how are you going to create anything worth Distributing if you don't become a person of value yes to join the new hyper profitable economy you will need to do something with your life but conventional education won't cut it the current school system is just that a system A system that molds you into the workforce it teaches The Obedience and skills necessary to work a job in the old economy so if you

want to make money in the new economy then obviously you must seek education from those who have results in that domain courses coaching and content from Brands and creators that have created those ways of making money a lot of people like to label courses as a scam and this is becoming less of a thing the people that just immediately label a course as a scam are stupid and some of them can be scams sure that's common in new domains before they self-correct and there are regulatory measures in place to prevent that but there are regulatory

measures in place the Creator economy is self-corrective because there are people that call out the scammers and so all it takes is a bit of critical thought and due diligence to make sure that you aren't being scammed the thing here is that the overwhelming majority of courses are good and that education is absolutely necessary to change human behavior from the bottom up people don't understand that education is a billion times more important than any kind of physical product or other business simply because it changes human behavior in Minds from the bottom up your physical products

and other businesses are useless unless the person buying those things has been educated to the point of having the mind and being the person who would buy those product or services so in other words if you want more customers for your physical product or other business then maybe you should create an education product at extremely high profit margins open a new Revenue arm for yourself and create more customers for your business in the meantime if you are a Solar Company or not a Solar Company if you sell a lamp for your room right if you

sell a lamp that isn't LED you know it has all the benefits of sunlight or it it's close to it it's one of those lights that is healthy to turn on at morning and at night then maybe you should create an education product about light health because the more people you educate on the importance of not shining LEDs in your face at night the more people are likely to buy your product that's just one example so with education and info products the worst thing you can do is avoid learning from those who are creating the

future in front of your eyes new jobs are being created left and right the ones where Boomers will tell you to quote unquote get a real job creators are forging A New Path creating value building teams and hiring High agency individuals the creater economy is the new school system becoming a Creator is the new career path a holistic career path that allows you to pursue and monetize any interest you deem meaningful and important set a goal find creators you resonate with drown yourself in the information they provide watch new opportunities register in your awareness and

act on them like your life depends on this the last thing I'll touch on there is that you have to realize that this is interest agnostic you're watching this because you're interested in self-improvement and business and maybe philosophy but there are a lot of other interests that exist out there there's crypto there's Fitness there's Health there's anything any topic there's a Creator doing that thing and there is a successful Creator doing that thing not all of them are successful but usually that's just a lack of development and as we'll talk about in the next video

that's a lack of intelligence because intelligence is your ability to learn from your mistakes not quit the sign of unintelligence is quitting because you can't see that a mistake can be overcome and fixed and that success can be achieved under any circumstances okay now we need to discuss this oneperson business thing in short a Creator is a oneperson media company that's what we're becoming that's what your school system is it's less about media and education and more about both under one specific person so other people with a similar personality and goals as you aka the

person that they're going to learn and improve and get results best from and change their behavior and change their life that's how it's determined on the individual level if you understand Evolution you understand that individuals Industries and life itself oscillate between unity and Division centralization and decentralization this is a generalized principle of reality like the ocean evaporating into droplets condensing in the clouds and once it's heavy enough raining back down to nourish plants serve other beneficial ecological functions and repeat all over again we are entering in a era where the pendulum is swinging from institution

to individual entropy and wealth are two polar ends they're two sides of the same coin entropy is increasing uncertainty or disorder wealth is increasing order or certainty so as one decreases the other increases so those that only have the half-truth perspective that entropy is all bad and that everything is just decaying and going down that's the universal law right everything is decaying the Sun is dying out the world is dying out your room gets messy etc etc what they don't understand is wealth as uncertainty or disorder increases the more opportunity and resources you have to

build wealth wealth is increasing order through value creation like turning wood into a house low value into high value now all of this philosophical nonsense is to say that we live in a time of deep uncertainty and distrust for institutions grip on our minds but that's not a bad thing it simply means we have more information more ideas more resources like no code tools that other value creators have birthed and more abundance to work with as individuals if you understand that that is incredible so the first point here is the future of Entrepreneurship social media

is where the attention is right now social media is a free technology that has radically changed how we learn and acquire knowledge to improve our quality of life for Value Focus people lower development people focused on memes and toxicity shouldn't be your focus here social media is how you join the future of work and yes I've talked about this in previous videos like ideas are the new oil I believe that what we do as a majority to generate wealth will evolve from physical assets to digital assets physical businesses have online stores and audiences to expand

their reach and provide more value corporations are breeding in-house creators to bring more personality to their robotic company individuals like Ali abdal or productivity Overlord left their job as a doctor he posted med school videos in the market told him they wanted his productivity advice so it was a no-brainer for him to do the thing that had more value considering they did surgery on a grape and in return He makes more than 10 doctors combined so that's the future of Entrepreneurship the second Point here is to become a value Creator not an influencer not a

personal brand not a content creator a value creator that is your job social media is just a vessel social media is just a temporary tool that may go away or evolve somewhere in the near future but being a value creator is the style of one person business it's just the way of life that you have to live going into the future to build wealth AKA anti-entropic you have to reverse entropy by generating wealth how do you do that value creation if we observe Evolution's Arrow let's assume that the goal of reality is to unify Consciousness

we can assume this direction by noting patterns of increasing wholeness matter to biology to psychology to Spirit each transcends and includes another atom to cell to molecule to organism letter to sentence to paragraph to chapter to book materials to infrastructure to surface to house all intelligent life is moving toward higher orders of Unity by creating value or creating wealth to combat disorder and uncertainty from entropy now if we take a look at the stages of psychological development we can note a similar pattern as one self-d develops they move from egocentric to sociocentric to World Centric

to cosmocentric they expand their circle of concern their desire shift from selfish survival to selfless contribution so who is this whole crater business thing for in my eyes it's those who land between the achiever and strategist stage and above which is a little under half of the population as you can see by this graphic it's for those who love to learn have results with specific skills or interests and want to lean into their natural desire to help others and evolve now the achiever stage which I talked about a bit before and I'm talking about now

and I'll talk about a bit later is the stage that I think is most characterized by people that are being introduced or are stuck in self-help self-improvement like surface level self-improvement and business stuff so the stuff you see on YouTube everywhere the shallow business or making money advice the shallow self-help advice of like oh install these habits in your day or do this daily routine or the relationship advice of like how to get laid in 5 seconds and then above that to individualist and strategists of being able to adopt more perspectives and go a bit

deeper and start to think for yourself more I would recommend that you go read Suzanne cook gr's nine stages of nine stages of ego development just look that up on Google and you'll find the PDF that you can read or just do more research go down rabbit holes for this topic but that's who this is for it's for the people that have the skills they have the interest to improve they are improving and beyond that now as I said before it's not that everyone can't do this everyone can once they reach a certain level of

development but it takes time to reach that level of development and people before those stages in the lower stages is that this won't even make sense to them it's like you uh when you were a teenager me when I was a teenager when I first started hearing about spirituality and all this woo woo lingo that they use it didn't make sense to me I'm like you're insane you're crazy and now it's like oh I get it yeah I understand because I'm at the place where I can understand so people that are like oh this crater

economy stuff is [ __ ] or this deeper perspective of how Dan looks at the Creator economy where it's not just posting content and using content templates and becoming like this churn and burn vessel for money it's about something deeper it's about meaningful work oh no Dan's crazy for thinking that no way so here's another graphic from slow SL ww he has a great summary of the nine stages I actually found this graphic after reading the 90 page PDF from Suzanne cook grer and then finding his stuff to find graphics for this so Props to

him but the most beautiful thing about a creater business model is that it is stage agnostic for the most part it can be used as a forcing function to move from conventional to postconventional and as I've tweeted before self-development is a gateway drug into entrepreneurship because you realize that improving others is the next level of improving yourself at higher stages contributing to mankind becomes a top priority and desire since money and wealth are anti-entropic creating value products and spreading knowledge content is a viable way to fulfill that desire getting paid to be and actualize yourself

now a last Point here humans Find meaning and enjoyment at the edge of their abilities when the flow of information is maximized when they feel as though they have the skill to take on higher challenges so if we consider ourselves creative vessels for reality to flow through that is what a Creator business is what is more meaningful than that the lifestyle and work and teaching and learning all of these things that make life meaningful in one lifestyle allowing you to do it all and survive we learn create and teach we solve our own problems and

sell the solution to increase the tail end of wealth and contribute to the unification of Consciousness okay so we understand that the future of Entrepreneurship lies in the individual's hands whether you want to consider yourself a Creator or not it's wise to become a value Creator to just create value you do that by solving problems you do that by Distributing the things that you learn you do that by learning teaching and building or learning teaching and creating you give people the knowledge and tools required to change or reach higher stages of development so now we

need to ground this in practicality by creating your public school system because as a Creator you are a teacher as a education-based value Creator you are a teacher that is the style of one person business so there are three things that you need as a value creator that is focused on education and improvement over being an influencer that is focused on memes and entertainment the first is brand an extension of yourself how you display your mind online a way for people to find and follow your perspective number two is content how you distribute education knowledge

and wisdom to help others around your skills and interests and the third is product a system for helping people solve a problem and achieve a goal your brand is the world you are inviting people into the perspective you are helping them adopt the goal or level of development you are helping them Reach and now while this is Illustrated in your bio and your profile picture and all of that fun stuff I believe it's further Illustrated in content your brand is a culmination of ideas in your readers Minds over the course of 3 to 6 months

it's an environment it's a world you're allowing people to come into and follow so your goal with content is to create that world for people to explore you're creating an ecosystem you're creating a world you're creating a small scale Marvel or Star Wars that people can become obsessed with and learn and dive into and make a part of their identity a higher more expanded holistic identity because you don't get rid of your ego you expand it to the point of being at one with reality so if you can help people adopt and grow into a

more expanded ego you're doing the right thing because the ego what is the ego the ego is the Storyteller it's The Interpreter of reality you don't get rid of it it's not how it works you make sense of the world in stories but the more expanded the more dissolved the limits of your ego are allowing it to expand the more holistic and higher you can make sense of the world in a story you tell a more holistic story you see the universe as Universe one song you see it as the highs and the lows you

understand more perspectives you can see it from multiple different angles you don't get reactive or attached to one specific worldview like being a Christian or being a freelancer or being a keto diet Advocate you can see all perspectives and their specific use cases in alignment with the level of development that other people are at and how they view the world and how they act within the world and you can have empathy for them etc etc so back to content we want our content to be interconnected like reality is we want to like Marcus aelis would

say live in accordance with nature but we want to build or create in accordance with nature we want our content ecosystem to be interconnected and organismic like an organism not quick and fragmented sales funnels that make you feel like a sleazy marketer doing everything you can to maximize profits it's not that you can't do that or that you shouldn't at lower levels of development that you need to grow through and please don't confuse lower stages of development with bad when they are necessary and you're going through them just like everyone else but I'm assuming you

are pursuing this line of work because you want something deeper than that which you are currently aware of in other words we're building a Content ecosystem I personally do this by writing social posts every day posting those across all platforms taking the top performing ideas expanding them into deeper newsletters or threads posting my newsletter on my personal blog or site turning those newsletters into video and podcast scripts linking my products throughout for people to discover embedding my videos in the corresponding blog plugging that blog on all social platforms and then it feeds into each other

it's cyclical now since I'm only focused on writing posts and newsletters and sitting down to record that once a week this doesn't take more than one to two hours a day because I've done it for long enough it's a very efficient system and of course building and experimenting with products or things like cortex or the startup that takes more time that's what I do outside of the day but the base of everything that I do and the thing that makes it a success is the writing for 1 to two hours a day that's what I

teach in 2hour writer now what this content ecosystem does is creates a cyclical and interconnected school system for people to explore and get what they need according to their goals and of course we only have so much space to go into here so as I mentioned to our writer or digital economics if you want like everything and all courses not just writing then check that out or check them out and just see which ones a fit for you which one aligns with your goals right now so that you can learn best from and if none

of them align with your goals no problem so you build your content ecosystem that's how you grow your business that's your traffic mechanism that's how you attract an audience or readers or traffic in general rather than paying for paid ads which isn't a bad thing you can do that too but there's paid ads there's SEO there sponsorships for like podcasts or YouTube videos or newsletters but building an audience as the base with a Content ecosystem for people to dive into is a free and accessible way to build traffic develop your skill set and get good

at this thing that's what you need if you aren't making money it's because you don't have people you don't have an audience you don't have traffic that you send to your product so the fourth thing here the fourth point is to build and sell a high value product now a warning here is that this section Also may get long and complex but I think it will provide a meaningful perspective on selling a product the future of Entrepreneurship is a blend of education meaning and value exchange you can see it all around already individuals are creating

anything from courses to clothing to software to holistic physical products that help rather than hurt Humanity when I say sell high value products that's what I mean something that raises people's Consciousness something that raises their well-being helps them improve rather than food like lunch Le or Mr Beast bars that make people sick and that just show a lack of awareness and education around nutrition and what should be put out there now there are infinite ways to do that to remove the limits from people's minds to help them improve to help them grow so I'll leave

that to your own creativity but if you want my opinion education products are the best place to start as we talked about earlier info products they're nearly free to create and distribute you can start with something as simple as an ebook and let it evolve into more complex courses or cohorts with time physical products can be helpful but a physical product isn't necessary for change I don't need the aura ring that's charging on my desk or the eight Sleep mattress that's in my bedroom I just don't need those things if I have the education on

what it takes to have good sleep those things are just like helpful bonuses yeah the the physical product why we're evolving to digital over physical is because we have everything we need to survive and survive very well Beyond Survival to just enjoy and find pleasure in life from the physical world there isn't much more Innovation to happen that isn't just a nice to have of course that's that's for us that's for the individuals that are building people people like Elon Musk who are building rockets and may take us to Mars and who are the elites

which are a good thing that are raising the tail end of poverty we're not those people so the physical world isn't much value to us yet until we build the cash flow in the digital and if we want to go into the premium physical space then we can but honestly just think about that for a bit it's actually insane that we're just in the starting zone of the digital world and Innovation within the digital but the physical has advanced so much to the point where Innovation is very difficult it's reserved for the elites and that

I don't see that as a bad thing they're the ones with the resources to take us and push the physical world into this next layer of evolution it's very cool to watch starting with education to me seems like the most straightforward fulfilling and truly impactful approach to having an impact on the world not to mention the economy favors the profitable and the market demand is high for education in an UNC certain world there's so much information out there this is a common objection is like why I sell an information product when it's all online is

because the more information out there that isn't ordered or organized causes more uncertainty and confusion that that isn't helpful to people more information means more opportunity for wealth creation with the education products you have to understand that polarity but the thing is is you can't understand that until you do it cuz that's the other thing that's the other objection is but won it get saturated not really because we talked about entropy as a universal law and as more options and uncertainty increase so does the potential for wealth creation resources increase efficiency increases evolution is forced

of course the landscape May drastically change over the next 10 years but that's why we build an audience develop ourselves and put us in the right position to both spot and take advantage of that change in other words if you aren't doing something in the modern world at the Leading Edge of evolution then how are you going to take advantage of that next thing there's so many things that you've missed out on simply because you've been on the tail end the other thing here is that live learning tools like zoom and these course platforms and

Con Academy and all these Public Schools going into uh online education more people are investing in further education outside of schools this is such a beautiful thing because usually and maybe why certain Generations were so underdeveloped for a long time is because they'd go to school and then education would stop they don't further education when it matters the most when you're differentiating yourself e-learning is being adopted at an accelerated rate so the General market and opportunity for Education products have increased exponentially the space that we're in it just seems like we're overwhelmed with these products

and services these courses but in reality the supply doesn't match the demand yet now also on the topic of saturation why would people buy from you over someone else are there are enough info products on the market if we look back at the stages of psychological development I believe there isn't enough education until everyone reaches the unit of stage or higher which is unlikely to happen in a long time cuz the thing here is that you don't just put out an education product and get rich you can make a decent amount of money but if

you're in this if you're in it for the meaningful work then your products evolve as you do you feel the desire to share what you've recently learned so as you continue to develop and create and pass down what you're learning you're helping people reach higher and higher stages in the context we're concerned the achiever and pluralist stages can most easily be spotted by those deepen self-help professional development in business cultivating relationships emotional management and Regulation and beginner levels of spirituality in other words the ET interal markets we've discussed before health wealth relationships and happiness if

you watched any of my oneperson business playlist you've heard me say those things time and time again because that's where all burning and profitable problems lie that's where high value problems lie human problems most people building products and services that are pretty profitable aren't solving human problems they're not actually helping people yeah they get rid of some like minor problem of oh I created a vacuum cleaner that helps me do things faster but in terms of development there is very little out there now as I mentioned before social media and YouTube are currently flooded with

videos and content from Within These stages right the the achiever and pluralist so a lot of self-help a lot of business a lot of relationship stuff but it's very shallow the reason it's shallow is because it isn't focused on vertical development it's not focused on getting people to the next level it's focused on horizontal development which you're not going up a stage you're staying and locking yourself into the same stage so it's more confirming beliefs than it is changing them and help raise them to the next level so all this business stuff about oh sell

sell sell work 12 hours a day and that becomes your identity you're just getting stuck in that stage Until you realize it's unsustainable able and decide to move up a stage the other thing is that you can Target higher stages you you can there are people that do that there's the Deep esoteric wisdom on the internet right now that you can go and find but for most people it's not going to register for them they're not going to understand it they're still going to gravitate back to the more shallow self-help stuff but that doesn't mean

that there isn't a smaller percentage of the world that will benefit from those things so if you want to go for that smaller more Niche audience then be my guest and props to you now let's get to the point how do you create a profitable product first choose a medium so ebooks paid newsletter a course a cohort coaching Etc two choose a domain so your product can have a blend of topics but its main focus should be on health wealth relationships or happiness three sell to your past self reflect on a problem that you've solved

in your life this can be as simple as a budget worksheet or teaching a skill in the wealth domain fitness program in the health domain or even a productivity system four is sell what's already selling but better so research what's currently selling on the market and make it your own five is experiment with a unique system so test a plethora of others methods like training programs or productivity planners and then six map and build your product create an outline that solves a big problem and helps customers reach a desired outcome in their life remember that

product creation 101 you're helping spark transformation you have a goal and you have where they are now where they are now where they want to be what's in between that map that out that's your curriculum that's your coaching program that's whatever whatever it may be map it out like you're outlining the table of contents of a book and then seven filter everything through your own perspective remove information that doesn't align with your goals and include information that helps people adopt your perspective mental monetization Link in the description can help more with this next people learn

best from those at their stage or those a stage or two above it who can look down and create a map your map is your product other people can sell a similar product and talk about the same thing but some people will never find them you don't follow some someone for what they teach you follow them because of their personality and goals I can search online for a web design course but what if I don't have the initial interest in web design to begin with what if I'm introduced to it from the person I follow

at that point the only person I'm buying from is that specific person you have to stop assuming that people just innately have the interest that you're talking about just because there's a billion web design courses or fitness programs or other things on the market doesn't mean that people are all interested in those things and that they're just going to go actively search them out that's the point of attracting people to a brand and persuading them as to why your things are more important it doesn't matter how saturated the market is when you create a market

by exposing them to their next level of self-development through your product now I'll end the video here but in the next few videos there are a few topics from this video itself that we need to go over like intelligence or diving deeper into the stages of development or other things like that so the next video is going to be something along the lines of like how to join the top one 1% of intelligence but in the meantime if there if you want to continue watching a video of mine I would recommend the value creation video

you can either search that I would just search value creation danco and watch that video because that will help you understand product creation a bit more there's also you have $100,000 trapped in your head there's a lot of different videos there the onep person business playlist so check those all out uh download cortex my knowledge management app to store all of your knowledge and use it to write other links in the description for all that fun stuff like subscribe thank you for for watching bye