Imagine setting up an AI phone receptionist for local business once and then getting paid every single month for years to come. Here's a preview of how this AI sounds like. An estimate.
>> Is there a specific time that works best for you? >> Tomorrow morning. >> Got it.
>> By the end of this video, you will know exactly how to set up and sell this AI receptionist and have the software and templates ready for you to start making money as soon as possible. According to Invoka, approximately 27% of calls of US home service businesses go unanswered. And research from Forester and Invoka shows that only about 42% of those missed calls ever get a return call.
Meaning more than half of missed calls are never being followed up on. So what does it mean for us? Most importantly, it means there's a huge problem and therefore an opportunity vacuum for us to fill in to help local businesses.
Here's the road map for this video. Step one, we set everything up inside the AI platform, even if you've never done it before. Step two, I show you the math behind the pricing so you feel confident selling this to businesses.
Step three, I show you the best places to find businesses, how to reach out to them, and what to do during the sales calls. The industryleading AI software that we are using in this video is go high level. Around 2 million businesses in 84 countries already use it.
And now you can join the party by using my promo link below to get extra 14 days of free trial. You're welcome. Okay, so how do we set everything up inside the software?
if you never done it before. Okay, so step one when we are inside of GoHigh Level and that's it says Griffin Digital. This is my brand name and it's a white labelled version of GoHigh Level.
You can rebrand it so that people do not know it's GoHigh Level. You can name it whatever you want. There you go AI agents in here and then you click voice AI.
You go to agent list and then you click create agent and then you click create custom agent. Click continue. So here you name your business and then you name your agent.
I named it Jessica after the voice and there are different voices male female different languages and different accents. And then in the agents initial message something like this you have reached test business and I'm your friendly AI assistant. Our awesome team is a bit busy right now.
So I'm here to help you out with anything you need. How can I help? I've heard a lot from business owners that uh and also from people who do engage with those AI receptionist that they a little bit of pissed after realizing that they've been talking to like an artificial intelligence for the last couple of minutes and they hang up.
So we don't want to fake it. We want to right away tell people that team is busy. So I am here to help you with anything you want which kind of like puts them at ease and it will help people be a little bit more comfortable talking to this agent.
So uh it's going to be test business everything is good and then we click next. So here as you can see uh knowledge base. So we can create a new knowledge base and this is kind of like where we enter all the information about our client like what prices they charge, what address they are located in, what days of the week they work on and the times and then maybe some intricate things like what services they offer and if this then that kind of thing.
So what we want to do is we want to click create new and then we click create knowledge base in the top right and then we can call it test 101 and then create. What we do now is we add source and then webcwler. So now again we navigate to this document and now we want to copy this and paste it to chat GBT and then here instead of this link you want to paste your client's website.
Right now I'm just going to go to Google and find random website. So I found this landscaper and I'm just going to copy the link to their website and then paste it to CHBT and then submit. Okay.
And now you just want to copy this whole thing and paste it into a word document. So you create new document you paste it here and then what you do is you copy you click share and then sure save and then you want to do in from restricted anyone with the link is a viewer and then you copy link and you go back to go high level and paste the link here and then extract data. Okay, so our AI has been trained on what was in the document.
And then what we do is we just go back. We go back to our a agent list and then my agent 1113. And then we click on the agent goals.
And then here we want to select our knowledge base. We just created test 101. And as you can see, basically the AI will use this knowledge base when the questions are about the business, services, products, basically everything that the AI doesn't know, and it will just reference the document.
Uh here in the prompt, we want to use the prompt here. Depends on your industry. If you deal with clients that are home service based, then we also might want to ask for the home address of the people who are calling.
If it's on site, like for example, dealerships, right? You come to the dealership to buy a car. Like you would want to remove it.
And uh but for us right now, the landscaping example, we want to keep it in. And then we just kind of like copy this whole thing and then paste it here. It's already pasted.
And then you want again click save. During the call the voice AI agent will collect the name and it will update the field in the system last name, home address and after the call it will make a summary of that call and then all of that will be sent as a text message to the business owner on his phone as a SMS message. Uh if we click to phone and availability a few more things by switching this toggle on or off.
Right now AI will answer all the calls. But if we toggle this on the it will be as a backup. So if the business owner does not pick up within the first 20 seconds then the AI will answer the call.
But if we turn it off then AI will answer all calls. So um for now we'll just you know let it handle everything. And now let's test it out.
So if I call this number here AI should pick up and let's see what happens. You have reached test business. I'm your friendly AI assistant.
Our awesome team is a bit busy right now, so I'm here to help you out with anything you need. How can I help? >> Can you help me take care of my garden in the backyard?
>> Got it. We can definitely help with garden care. Could you tell me a bit more about what you're looking for?
For example, are you thinking about landscaping, maintenance, or something else? >> Yeah, like trimming, taking care of the flowers. >> All right.
So, you're looking for help with maintaining your garden and taking care of the flowers. We can definitely assist with that. Could I grab your name to get started?
>> Yeah, sure. It's Daniel. >> Thanks, Daniel.
Could you also share your last name so I can note it down? >> Yeah, it's Gibba. >> Got it.
Daniel Gibba. Is the number you're calling from the best one to reach you at, or would you prefer to share another contact number? >> No, this one is fine.
>> Perfect. I'll note that down. Could you also share your home address so we can arrange for someone to take a look at your garden?
>> Yeah. Why do you need my home address? >> Good question.
We ask for your home address so we can arrange an in-person visit to assess your garden and provide the best care for your flowers. It helps us plan the service more effectively. If you're comfortable sharing, I can take it down now.
>> Can it be just like a a phone call, an estimate? >> All right, Daniel. I'll make sure someone from our team gives you a call to discuss your garden care needs and provide an estimate.
Is there a specific time that works best for you? >> Tomorrow morning. Got it.
I'll arrange for someone to call you tomorrow morning. Is there anything else you'd like to add or ask before we wrap up? >> Yeah.
Why AI is involved? Why can like a real person pick up the phone? >> I totally get where you're coming from, Daniel.
AI is here to help make things quicker and smoother, especially when the team is busy or after hours like right now. But don't worry, a real person will follow up with you tomorrow morning to take care of everything. You're in good hands.
Anything else on your mind? >> Thank you. You've helped a lot.
>> You're very welcome, Daniel. I'm glad I could help. I'll make sure the team reaches out to you tomorrow morning with your estimate.
Have a great night and take care. >> Pretty good. Boom.
Just got an SMS. So, this is how it looks. Uh, you've just missed a call from Daniel Gibba.
Phone number. Call summary. The user, Daniel Gibba, inquired about garden care services, specifically for flower maintenance.
The AI agent collected necessary details and arranged for a follow-up call to provide an estimate the next morning. And also, an email is sent to a business owner with the full call transcript so they know exactly what has been discussed. And when they are ready tomorrow morning again because this is like after hours uh they're going to see that text message and they're going to call them back and provide that estimate.
Now I'm just going to show you a little bit more about the instructions. So we basically give the in the prompt like kind like the personality the role tone purpose uh core instructions is you know we also we always want to reference contact summary. So if I call again because it knows my phone number and it puts all of that that has been discussed in the call summary and it will reference next time.
So it will say hey Daniel you've been calling again about your um garden flowers. Uh how's it going? Has one of our team members reached out to you yet?
Right. Um so it will reference that past history. And for new callers establish trust by asking like clear discovery questions.
objectives, contact details, first name, surname, reason for calling, and then keep your response under three sentences long because we don't want her to kind of like keep on going going going like for like. So do not repeat the same sentence word for word. If you don't know the answer, say a team member will promptly reach out to you within that with that information.
So uh structure call zero uh returning call recognition uh again call summary name and then if it doesn't exist start fresh by building rapport and asking warm opening questions. Um discovery phase ask questions designed to identify callers needs. Uh phone number confirmation.
So like is it the good phone number because some people might be calling from like an office phone uh not their personal phone. Home address. um don't insist, right?
And then tell them it's for a free in-person estimate and then booking. So if we have the home address, we want to book uh like in person and then if there's no home address, then it's just kind of like going to be an estimate call and then prompt support and assurance. So kind like assure the caller that the message will be delivered wrong numbers and spam like if it's clearly spam it will just acknowledge and disengage so we don't waste time money on those uh spam calls.
And then conclusion uh close with a clear confirmation of next steps. And yeah and again during the call we can have those actions here. For example, we can transfer a call to a real person if someone like hey like I want to talk to you can you put me through to a real person.
Uh we can try again and forward it to a real person but that might just go to voicemail because again he didn't pick up in the first place. Now we're trying to transfer it and it doesn't work. But we can transfer it to another person uh if there are like multiple people on the team and then trigger a workflow here.
Workflow and I'm going to show you the workflow. This is like the text message that I received with the summary and the name and the details. So we have update contact field and that's kind like what I did here during the call.
Uh I updated the name. Uh for example here first last email we can get the email as well, city, state. So we can update couple of things and keep it in the system while the AI receptionist is talking on the phone.
She will be putting that in the system and then storing it. And then we can do appointment booking. So we can actually and then we can link a calendar and then we can link that calendar to the business owner's real like Google calendar.
So, it's a two-way sync and then uh we can see like what spots are available and then we can book in their calendar and then people will be reminded by SMS and email about their appointments and then for example update contact field home address again street address home address of the caller here's an example of how it would look so if I did provide my address it would put in the system as well and it would put that address in the SMS as well so after the call summary so we already went through that uh It looks like this. So call summary uh AI call summary is the field that we will put it in. Um okay and then yeah and now if we go to automations and we look at this AI receptionist workflow this is how it looks.
It's super basic. It basically like there is no trigger nothing. Uh the condition is address is not empty.
So basically if there is address or if there is no address because if there is address the text message will look like this. Name, phone, home address, call summary and if there is no address, name, phone, call summary without the address. Super basic.
Now you know how to set up an AI receptionist. But how do we price it for our clients? Okay, here's some basic math and I'm going to link this spreadsheet in the description so you can use it for yourself.
This is uh an example of a landscaping business and again those are the numbers that I've collected through a little bit of research and that can be done for all different industries. An average number of calls per month that a landscaping business that has been in the business for more than 2 years usually get calls per month 200 and then number of missed calls average is 27 and then ignored uh follow-ups 58%. So inbound call close rate in the industry is like almost 14% from those inbound calls.
And then average revenue per client first month is 250. So it's low ticket but they get those subscriptions and then kind of like in the first year almost like a 12 month month lifetime value is 1,500. So how we calculate uh and how we price our services 64 is on the low end and then 383 on the high end and then the average is like 224.
But to round it up and to make it look nice is $197 per month. Is that is like a reasonable price for this. But you can go lower like 97 per month to start with.
And how we came up with this number is also the industry return on investment target is 5 to1. So for every dollar they spend they should get five back and gross margins and industry 30%. So anyway those are their boxes and how they are calculated.
So we multiply this by 27% multiply by 58% multiply by 13. 6 and we multiply it by $250 and we get this number which is missed monthly revenue. This is revenue not gross profit to get the gross profit to get like a super super like accurate uh number that the like founders and owners actually care about is this is like monthly gross profit they miss out on is 319.
If we charge $300 per month, they will still be profitable by recuperating their investment basically by like $19. Uh and when it comes to revenue, it's much more than that. So, uh those that are not savvy business owners are not super in-depth on their gross margins.
They just want to get as much business as possible back and they care about the revenue, but the savvy business owners care about the profits. And then we basically divide that number by five. So 5 to1 to get the price of our like uh how much we can charge for this.
Right? If we do the 12 month lifetime value, we're going to get uh missed annual revenue from the missed calls is close to $6,000. And then missed annual profit is close to $2,000.
And based on that, we divide missed annual profit by five and we come up with this number 383. So on the high end like a 12 month lifetime value we can charge $383 per month for this AI receptionist. On the low end for the only first month gross profit we can charge $64 per month and an average between those two numbers we can do like 22 to4 or 197 which is more reasonable and you can again just to get them in the door you can discount it to $97 per month and it based on industry.
So, some higherend, higher ticket uh industries like roofers for example, one job is not going to be $250. It's going to be $9,000, right? So, it all depends on your industry.
Car dealerships, one sold car is like $4,000. So, those numbers will have to be adjusted a little. Also, this is the website template that you can also get access to.
And uh here's a ROI calculator. This is more simplified version. It doesn't have like additional things as ignored follow-ups.
So in here average client value for example is again same thing 250 miss calls per month around 50 and average close rate is going to be 14%. And we do the math monthly money left on table 1,500 and then we charge 91 197. So return on investment 788%.
Amazing. So this kind of like the math that they can do themselves on their own phone or computer. And if they click this button, they can call the AI agent, AI receptionist and u test it out for themselves.
If they scroll down here is where they can enter their credit card information and basically opt in to try it out. You can also do like a 7-day free trial here as well, which is pretty cool. Pro tip for pricing, especially when you're just starting your agency, is to undercharge just to get in the door.
And then once you are on a good terms with your client, you can offer them additional services like Facebook ads, Google ads, search engine optimization, smart websites, reputation management, and the list goes on. That will turn your $99 per month client into $1,000 to $3,000 to $5,000 per month client. And all of it can be done inside of this one software.
Go high level. Now you know what to charge your clients. But how would we find local businesses?
And how do we pitch them our services? Over the past few years in my agency, I found these methods to work the best when it comes to finding local businesses. Number one, my favorite is Google Maps.
Two options. Option number one, you just go to Google Maps and you type your industry niche near me. So, for example, landscaper near me.
And then one by one, you just call them up and use the scripts or you just go to the website and then find the email and then email them. And what I also do is I copy the name of the business in the another tab in the Google browser and I say business and then owner. And then right now even with the Google AI it will kind of like scan the all the websites and find the name.
So when you do those calls you can already mention the name of the owner which is super super sweet and easy. Uh and you can use that name again in emails. Now second one is local Facebook groups.
They again have a lot of warm leads. Everyone is super kind of like engaged. Add them as friends and then message them and you can make posts in those Facebook communities.
Third one is Fiverr lead scrapers. So, there are people that you can pay from like $40 to $150 and they're going to scrape the internet and find again business name, uh, website, phone, email of the owner, some additional things like how many Google reviews they have and what's the average rating. Also, they can even do like personalization.
So, like what that business has accomplished so that you can include that in the email. I think it's well worth it because you have a bunch like a huge list of things, you know, have it all organized in a list and you can go one by one, call them or email them and save that time instead of just going to Google maps and one by one doing it yourself. You can pay someone to do it for you.
The next thing is we need to know how to pitch our services to local businesses. And here's a quick mindset shift. Business owners don't care about AI.
They care about only two things. More money in their pocket and more time back in their day. They don't care about tools or softwares.
They care about results. And therefore, your pitch needs to make sense even without mentioning AI. For example, I built you a system that gets you more leads and jobs while you sleep.
Let me know if you're interested to see how it works in action. Here are some more examples. For the phone call script, you want to call them up and then ask for the business owner.
Then they're going to ask who you are. You're going to introduce yourself and then you will tell them that you are just on Google Maps and you saw that they have a lot of raving fans in their Google reviews, but they don't have that many Google reviews. and that uh you want to partner up with a local business in the industry like for example I I'm looking to partner up with a landscaping business in Toronto your city to scale their business to grow their business and you want to ask them this question how close to capacity are you can you take on more business and then they're going to tell you how they doing in their business if they have any problems and you want to continue that conversation and then slowly introduce the basically the idea of this uh mis call revenue recovery if they ask you can tell them about the AI But you want to schedule another phone call.
It should be a video call. How about uh we schedule a video call for later this evening so that I can demonstrate how this whole thing works. For the email template subject line, more leads and jobs while you sleep or without lifting your finger.
Hey business owner, you have a lot of raving fans. Basically, you want to praise, you want to give them a compliment. Uh, and then I'm excited about your industry and I recently built this new system to help you bring in new customers and I am hoping I can pilot this for you.
Would you be open to quick call so I can show you? Happy to buy coffee for your time. I truly think I can help you bring in more business with my system.
This is kind of like a customuilt for you approach where we pretend that it's all customuilt for their business, which it can be. We want to trigger their curiosity and then to book video call. The coffee thing is a little trick basically shows that we are respectful of their time and they will never claim this coffee but even if they do you can just send them through uh Starbucks app like a little gift for like basically you can give them a coffee through Starbucks app.
Uh not a big problem but again 99. 9% of them will never ask you for this coffee thing. For the Facebook community, it's a cool thing because there are a lot of warm leads and you just want to join a bunch of communities in your niche in your city and then kind of like build up a little bit of engagement before posting and you have to be careful with posts because a lot of those communities do not uh basically they will ban you for self-promotions and you have to be careful.
So with this post that uh you see here, I just built a software that generates leads without spending money and looking for people to try it for free and give me feedback. So it's almost like we're doing research. We trying to help the community by giving them something for free.
And yes, you can give them 7-day free trial for testing the software which and then they will be paying uh whatever you charge 97 197 depends. And with all these three methods regardless you want to hit 100 outreach points or like basically whatever you do is like one point whether it's a call, email or DM, right? And you need to have 100 points per day for at least 30 days to really test this business out and to see great results.
And I promise you, like if you do 100 points per day with follow-ups for 30 days, you're going to be you're going to be making money. You're going to be very very successful long term. So, uh you also need to log everything that's happening and schedule follow-ups because again, majority of the business happens on the like day three on the third, fourth, fifth email.
And then reactivation DMs, are you still there? Are you still interested? until you're like, "Okay, he is consistent.
He is persuasive. He is committed. I'm going to give him a try.
" Right? That's how it usually happens. Uh you just have to commit 100 outreach points per day and you will see great success with this.
Now, the thing that everyone is scared about is the demo calls. Like how do you show it? What do you talk about?
How do you close them? And here's the flow. Step number one is build rapport.
So that's kind of like shows that you're a human being and you understand emotions and you can connect with people. uh which gonna go a long way and help you throughout the conversation. And then second one is ask about their business.
You basically want to take on a consultant's role and analyze their business, right? You're making kind of like a business audit. Okay, what are you doing?
How many calls are you getting? How what's your average client value? Uh how many calls are you getting per day?
What's your close rate? What's your gross margins? Uh what are your plans for growing this business?
Uh what have you done? like what has been improvement since last year and where you want to be in a couple of years, right? So like are you are you just want to stay still or you want to grow this business because if you want to grow this business we need to do things differently kind of thing.
Third one is present industry numbers, right? So uh we want to especially since you're starting you don't have much proof. So you want to lead with statistics right and research and this is what like this industry your industry is seen and this is what's happening.
So, um, are you experiencing the same in your business? And then you want to demo the AI receptionist. Let them call the number on your website.
Let them speak with the AI reception receptionist and then let them analyze how good it is. It should be good by the by the time you have those demo calls, you should already set everything up for your own like demo website and it should be working. So, then fifth one is present your offer.
So um give them like basically the price and the reason behind the price. Uh again we did the math and you can even like do the math with them uh after everything they mentioned about their business. You can do that if you want because it's kind of like it makes sense.
It's logical. So if they are hesit hesitating you can give them offer like a discount for for like fast action. So like if they sign up today they're going to get a discount.
And if they still like on the fence you can give them a guarantee. It's only monthtomonth, so you have nothing to lose and everything to gain. And even if you're not satisfied, I'm going to give you money back.
So, you have like money back guarantee. Plus, it's monthtomonth. They have nothing to lose and everything to gain.
So, like what are you what are you doing? Give me a credit card. Uh anyway, again, we all like we doing this and we might even lose a little bit of money in the beginning just to get that uh traction and to get them in the door to get our foot in the door of their business.
So that month two or month three we can offer them additional services again Facebook ads, Google, etc. etc. So that we uh transition from $100 a month or $200 per month service to like $1,000, $2,000, $3,000 service.
The final one is closing. So uh this is kind of like the phrase that you can use. You can memorize it.
It's like, hey, business owner name. Look, it's easy to put things off and everyone procrastinates like crazy nowadays. So everyone's to want to wait a bit, think about it.
So, I mean like the the ticket price is low, so they shouldn't even be thinking about it. But anyway, hey, look, it's easy to put things off, but I truly believe results will speak louder than my words. Can we go ahead and implement this for your business?
Uh, here's the link on the website. You can just scroll down and you can enter your credit card information, which is also like you want to make it easy for them to pay. No like invoices, no um contracts, nothing.
Just like give them a link and I'm going to give you the template for the website, right, for the checkout page and everything. you just link your stripe uh and then to this website and then they can easily check out and right away like the payment is in. So which makes really easy for them to like for us to on board them because the speed to payment kind of matters a lot and then after that you will need to onboard them.
So basically create an account in go high level and then create that AI receptionist that will then be u recovering those missed calls for their business. Congrats. Now you have the entire formula for making money with this business model.
But this video is only this long and I couldn't fit every intricate detail. So if you are ready and go ahead, use my link below to sign up for gohead level. You're going to get extra 14 days free trial.
And I'm going to send you all my additional resources like the template website template where you have that return on investment calculator and also the checkout page to collect payments from your clients. And I'm going to send you the SOP document, onboarding SOP document. basically what to do after you get the client inside of the GoHigh level to set them up correctly.
Thanks for watching.
