The Full Story of MrBeast

I'm burnt down screw this all we need is 20 million dollars hey netflix how much would you pay me yeah we're in 2d every other day we'd have mental breakdowns you're funny you want a job just put this out there i did not enjoy being here so i make videos what's up everyone welcome to the collin and samir show i'm samir i'm colin and Every week on this channel we talk about the latest in the world of creators so if that interests you make sure to subscribe after we put out our breakdown video about our

time with mr beast a lot of people in the comments were asking for the full interview this is the longest episode on our channel but for us experiencing 72 hours with jimmy was so educational and we pulled so much value from just being with him i feel like spending the time to watch this Full interview can really teach you a lot about mr beast and just a lot about the career of being a creator this episode of the collin and smear show is brought to you by jelly smack if you want to check them out

the link is in the description but more on them later in this episode colin roll the intro [Music] all right so i have a question for you if can you describe to everyone watching where we are right now yes so uh i got a Mic on so i can move around yeah yeah i just bought this brand new studio and a hundred acres of land around it and this is where we're filming all our videos going not all but all our indoor shoots going forward i mean ask me more questions there's so much to talk

about it's how much how much did this cost and how long in the making has this been so the land around it obviously the studio the renovations and everything and obviously we don't pay it all up front But in total it'll cost over 10 million dollars but it's probably not a good way to start it because like there's so much explanation people it seems excessive why would you just buy this you know what i mean like the reason we bought this is because of you know it's i've spent the entire day explaining to we had

office and a bigger office than a studio a bigger studio than a third studio and then like and now it's consolidating and it's like if i just It's a weird way to start it because now it just sounds like i'm being expensive and lavish for no reason when there's a strategic reason why you know what i mean yeah i mean you obviously you started in your bedroom right at the cost of zero exactly but still i'd rather i'd love to work our way up not just going hey look at this because now i just seem

like some dumb rich youtuber yeah yeah so not only are we here in your You know brand new studio but we're here in your hometown and i think that's been one of the most interesting things to experience is spending a day with you here you've been spending time with your mom even some of the places in texas that's a fun sentence but even spending time uh here in your hometown like we've met people who grew up with you yeah which is really interesting like everyone asks us Like i think people know that we're from out

of town so like hey what are you guys doing here yeah we go we're filming you know some content they're like oh with mr beast yeah they're like oh i played baseball with him uh and it's really interesting to meet people and recognize like you are still in your hometown and a lot of people who are from small towns in in the us uh they think like i gotta get out of this town to find success so why Did you stay in this town and how do you think you found success staying here honestly it

really was easier to just stay here you know as i started making the videos bigger and bigger and hiring people and i got warehouses and studios like you get so anchored down like oh you're just gonna relocate all your employees to la and buy a studio space there that cost 10 times more why you know like what what are the negatives of being in a small Town i would argue with the internet and things like zoom where you can talk to everyone and we're so interconnected like there really is no need to pay 12 more

tax because of what is it state tax in california and then on top of that pay like three to five times more for rent and and all this other stuff it's kind of it's almost silly to be there in our position did it ever cross your mind though that maybe you're missing out on opportunity to collaborate like Not really never no i mean if you're good enough friends with someone they'll come down like you guys came down here yeah if there's someone i really want to hang out with like yeah or i could just fly

there when i need to that plug is going to annoy me it's dead now um thank you thank you for getting rid of it but you know like if i really want to hang out with someone they can just come down you know i mean it's like a Four-hour flight yeah i actually think on the inverse spending the day with you and like shadowing what at least half a day looks like i don't even think we saw your full day we we met up with you in the middle of the day that's true yeah and

it was like boom boom boom we were going like thing to thing the thing and i think what i realized was being somewhere like this the positives actually outweigh the negatives so much and that there's so Much focus okay and you are like you're really moving from thing to thing to thing like i think we watched you workshop about four videos in such a short amount of time yeah and that i thought was one of the most interesting things and just sitting there in those meetings understanding how you're thinking about what needs to happen and

then additionally having the facilities and the team members who are ready to custom Make things for the stories like i don't know if people realize i didn't realize and i've been watching your videos i've talked to you we've interviewed you i didn't realize that every set is like custom built for the video based app to come yeah but i mean you would think that okay let's reuse that or let's you know we could let's see how many videos we can film in this set gotcha but you know what i mean like it's just like it's

Part of the story so you started in your bedroom yep at what point did you start re like investing into the videos at a different scale great question literally put on me the entire time when i used to make like a dollar a day i saved up for months and i bought a microphone way worse than this microphone and then i saved up for like half a year and i bought a computer I and i the whole time i was like recording on my iphone so i was recording and editing on my iphone uh when

i first started and then i got a microphone you could plug in i got a computer to edit on and then after like two years of just filming on my phone i had a hundred plus thousand subscribers but i still didn't have a camera because those things cost like a thousand bucks or i was stupid i didn't realize you could buy like g7x for 400 Um so then i bought a camera and after that i bought monitors for my computer and i just kept going and reinvesting and then i took pizza delivery people 100 bucks

and then i tipped a homeless man 10 grand and then you know gave away cars gave away houses and last 10 take take hand off a million dollars keeps in basically the entire time so like for the last like eight or nine years like every dollar i've made i just spent it the next month on content and i just did That every single month and it just kept getting bigger and bigger and here we are so you give away millions of dollars now five hundred thousand dollars at a time like large sums of money but

when you first started giving away five thousand or ten thousand it's first started with the hundred dollars literally like even less than that like donating like ten bucks to twitch streamers and stuff like that but like the first real irl one i Would order a pizza and i'd tip 100 bucks i think i did like three in that video so it's like 300 but when it gets to 10 000 that's when i think the people and i would imagine people around you like your mom are probably like jimmy what are you sure about that exactly

like what was her reaction to that well so i i did my first brand deal i'm sure you guys have heard the story but for people that know i uh i was offered five grand For a video but this is when i was like 19. and there's so much money it's like mom look look and uh i i was like double it and i'll walk outside i'll give it to a homeless person and they're like no you won't that's like double it and i like pacing around my neighborhood for three hours convincing this guy like

on the phone just double the money i promise the video will go viral and i'll give it to homeless friends i was like ten thousand Dollars just looks better in a title it'll get more views i promise your your app will do better and i ended up getting ten thousand dollars and then gave it away and my mom's like why don't you just give away eight thousand dollars nine thousand why all ten thousand i was like mom it'll look better at the title and it's just better you know and um that's basically that yeah how

did you know that you know giving away a hundred bucks i guess it's Natural but like why why does it make such good content like what one of those things is something i've always enjoyed like even when i was i wanna say poor i don't wanna over dramatize my story like you know we weren't ever the poor but i didn't have as much money if i saw homeless person i would you know open my wallet and give them almost all the money i had it's just fun you know because then you see the reaction their

face light up stuff like that and so it Kind of was just something i always enjoyed because there were so much easier ways to get views back then than like having to give away money and less stressful stuff but i just enjoyed it and i thought it was interesting to see people's reactions and like to try to like they're expecting a dollar and you give them 100 and they're like oh my god you know yeah um so it's kind of like a mixture of what i thought was interesting but also what i enjoy if That

makes sense were there other people when you were growing up making youtube videos around me no no no that was the biggest problem is i thought it was a freak of nature cause like people would tell me all you do is talk about youtube you're too obsessed with youtube like get a life like from 13 to like 19. i never met anyone who cared about youtube like not even outs and so i was so untalkative people thought like there was problems with me because i just Wouldn't talk to anyone because all i would do is

talk about youtube and after a while like you realize no one cares like you just get labeled as the guy that just only likes youtube and and so i kind of just like didn't talk at all and then when i was 19 and i had like 10 000 subscribers maybe it was like 18. and that's when i started meeting a few other youtubers online and i realized like i'm not a freak i'm just like obsessed with youtube and that's okay You know you just got to find other people that are like that most people want

to talk about south park when you're younger or when i was younger or cartoons or whatever and i back then was figuring out how to drop ship or how to better edit a video or stuff like that like bring that up about a high school lunch table well i guess now people can bring that up at a high school lunch table 10 years ago and see what they say they're like what the [ __ ] you talking About what's interesting is i went back and i you know i i did this a while ago but

i did it recently again where i go to oldest uploaded videos on your channel you have some videos that are actually kind of similar to the videos we make where you were talking about other creators and how they were growing back when i did call of duty commentaries yeah yeah so you would play call of duty and then you would talk about yeah other Creators i thought that was really interesting studied so hardcore like there's i don't remember the youtuber's name but some youtubers uh ad revenue he was hacked and it was leaked and it

showed that he did made like 300 grand over three years and i made like two videos on that and i was just so shocked i was like guys and i remember like telling everyone i know and they're all like who cares i was like guys youtubers can make money yeah yeah i thought it Was just cool to be did you know they could make money i'm like a stupid teenager like really young i was like how is this possible i was like that's so much money that's more than like my mom makes you know in

like so many years and i was i was mind blown by it and like i would find stuff like that and just make videos on it because i thought it was cool and some of those like you were uploading minecraft videos called duty videos did you have like a Community when you first started uploading like did you notice people in the comments that were the same people not really there's like maybe like two or three people that would comment on each and back then which i think small youtubers should do is i would reply to

every single comment and so i think a few people caught on that they would all i would always reply and so some people would just be like i wonder how long it'll take for him to reply and like so That was a lot of my comments when i was smaller but at least it kept him coming back and it's like it got to the point though i was getting hundreds a day and i was like okay like maybe i shouldn't spend an hour a day doing comments and so i dialed it back what type of

content did you start feeling like okay now there's a like consistent subscriber base coming back to watch these videos that's a it's a hard one That one i i honestly have no idea like because so long ago it's all like a blur like i just remember like making videos and i remember being like dang like everyone's telling me like you're stupid you know you're very awkward like you know how why would you make it there's millions of people trying and i just remember being like i don't know i just like it i'm going to do

this or i'm going to die trying kind of things also I was a really a big [ __ ] back then but i just after just grinding year after year there's probably some blur between when i was 17 18 19 somewhere in there it just started to get a little bit of views you know what i mean yeah it seems like sports is probably the most it's really like the only thing right that's like the accepted thing here everywhere you drive it's like a baseball field there's basketball court Soccer yeah we met someone today and

they said they played baseball with you and then they also said that chandler was really good at basketball yeah that's good yeah so maybe we'll have to take him on next because tonight yeah we'll take him on like yeah i mean that looks good the footage isn't gonna show but i'll just show one clip from the basketball yeah we played basketball last night yeah and i think they scored like two points okay okay Four by the way yeah it finished ten four ten four times it was me and sam he scored like one basket he's

like look at the club you showed me before this also i just want to say that i had a steal before the basket that's why i had the assist double double highlight it's interesting because it does seem like sports is like the most accepted thing here but you you dedicated yourself to something completely different and uh Did you mind at all that feeling of like everyone being like what are you doing of course i mean you just it's weird i think the problem is like if you i've told this story years ago probably would have

helped it's so much more acceptable now like yeah everyone wants to be a youtuber everyone wants to be a tick-tock or like a growing up now like you can just tell by the people and and the numbers and explosion of social media that like it's A lot more widely accepted and also it might also be where i grew up in north carolina it's different than la but back then like it really just was a strange thing you know what i mean to like want to dedicate your life to being a youtuber and being that obsessed

and so for me like there's probably like zero people within a one one-hour radius of me that actually loved youtube like i did and anything like that so it's just like if you wake up and every day you Obsess over something and you live and breathe and that's what you think about that's what you do that's what you study on and off that's what you stay up every night grinding and no one else even gives a flying about it it's like you just feel like a weirdo you know like an outcast and and i was

also like just dumb back then i didn't realize oh well i just need to find different people i thought like oh my whole life i'll just never enjoy talking to people yeah and Then i met other youtubers and then i started talking to them like 10 hours a day and like then that's when the channel really started taking off yeah one thing you said to us yesterday you sat and like kind of roasted some of our our content our videos and it was like so informational and educational for us and it's not stuff that you

haven't told us before but being around it is so important Right sitting in your meetings and understanding how important was that for you to develop a community online of a fan of friends friends like yeah that's just where you just so like imagine a world where it's just you working solo and you work 12 hours a day every day for like a year and you're just grinding you make a mistake you learn from it you grind you mix make you learn from it and you do that for like a Year and then imagine a different

world where you have four friends who are also equally grinding in something similar friend number one makes a mistake on friday he teaches the other four people friend number two makes a mistake the next week teaches everyone and then like you're all learning from each other's mistakes you're all constantly studying 24 7 and downloading each other like after a year you're like two years ahead of the guy who was just solo it really Does make a difference especially like my friend group when i was like i met a bunch of people and i had 10

000 subscribers and we all like we agreed not to drink we didn't do drugs like we didn't date we didn't do anything we just literally obsessed from the time we woke up to the time we went to bed that's literally all we did it it's wild like i've told this story before but for people who didn't listen to our other podcasts like one day i literally got up And we had an 18-hour skype call and then i went to bed and that's all i did and we were just tearing apart youtube videos studying trends and

stuff like that i don't even know how i got food like pretty sure i was just ordering food so i didn't have to leave my house so we could keep working like it was that level obsession it was just dumb it was so unhealthy you still talk to some of those people oh i talked to all of them well not all i talked to Most of them wow are any of them here in person with you now no no uh one of them his name's dylan um yeah i i thought about him for the next

week after that he's so smart yeah he's super sharp about him yeah uh rebound yeah yeah yeah he's really really sharp yeah i like him a lot and so he's always been kind of like my sounding board and like if i have a question like i'm like i don't know what to do like he's Usually pretty good at helping me think it out like i've probably spent ten thousand hours talking to him over over the course of like the last six years it's wild yeah i think what's interesting is that you know you made all

of these friends and you had to skype them right like no one was here with you in person but we were spending time with you yesterday i mean there's people everywhere serious organization not only is there yeah that was back When i edited my videos set them all up tore them all down did literally everything all by myself i didn't have like a single employee until like four years ago like personally for me i've had a it's been tough for me to add employees because i have a hard time like giving up control and i

don't understand i feel like that's like a really good strength of smears how did you go uh from even just making That decision to hire one person it was it's brutally hard for me man the first one was just an editor and even then it's like because i i so particular and how i wanted it he used i so and i also didn't have office or anything when i first started so i just set up a computer in my room and he would come over and edit the videos after i finished and i would just

watch him edit and then i would just be like why'd you cut that why did you cut this that's Every editor's dream is to have someone sit down nightmare i know i know i know but i was like well like you know every youtuber says it's like no one will ever be able to replicate my style it's i gotta edit it but news flash someone can it's actually not as difficult as you think but back then you know i'm a teenager i didn't understand that at the start it was just a lot of like micromanaging

like that um but even then it still freed up so much Time because i just kind of got to the point where i was like i can't stand editing i had edited probably like a thousand plus videos in my life at that point between that channel and other things that i'd done i was just like i just don't want to do this i just want to make videos and so that that first one and then i just was like oh why don't i bring like i think i did a video where we like smashed 4

000 plates like dropped them to see how they'd break and It's like well i'm gonna hire just someone to help me pick up these plates and you know hire someone to help with this and and then it just you know i started with like two or three people and then every month i just hire someone else as the videos got bigger and here we are four years later yeah ever almost every podcast i feel like you've been on or every time you talk about youtube you always talk about how you reinvest everything back into the

Channel literally and i think spending time with you here what i noticed is that's actually not just money it's time yeah you also reinvest all of your tickets live and breathe yeah you invest all of your time into it and i think that's something that is beneficial of being where you are is that you have that ability and then also the concept of hiring is just so that you have more time to invest exactly right yeah yeah a lot of people like again the Thing is everyone has different priorities you know if you want to

make a few hundred grand a year and just you know coast or whatever like you know not everyone has ambition and stuff like that but if you really do want to be the best you can possibly be be the biggest youtuber you should look at hiring as a way to free up your time so you can do more important things and even then hyper optimize every little minute and anything that isn't work you should Outsource to someone else so you can recharge so you can work again you know yeah so we also went to multiple

spaces while we were here when did you start filming or when did you get your first space outside of your bedroom oh that's a hard one i mean the videos just kept getting so much bigger i can't tell you which video but um it just the win if you watch my videos when i stopped filming in my room and i started filming outside i it gets so hot Here yeah i don't want to just film outside and i burned so easily and so then we got the there's like a an old firefighter this building or

whatever like the floor was yellow it was hideous there's two garage doors where the fire trucks used to come in and out that's where we our first ever like studio it's a really small warehouse i started off in my bedroom like we talked about earlier and then i got a little office building like one Room basically but it's two rooms they weren't really that big and then we outgrew that in like three months and then and you know my mom told you guys the story yesterday and then i got a bunch more office space like

four or five offices and then i got like a little warehouse then i got a bigger warehouse and then i got kind of like a campus like two warehouses because like the videos were Getting so big and you have to be you have to work on multiple videos at a time because most of our videos takes months to produce and i don't just upload two or three videos a year so if you're working on like five videos at a time and one of the videos takes up an entire warehouse and another video takes up an

entire warehouse well then you can't work on the other three because two warehouses are full so that's what led us to getting this big place because It's so huge we can work on multiple videos here at the same time that just for you youtubers that are wondering like how do you get to this point like it's usually a slow snowball you know when you're first starting you're saying okay i'm now making x amount of money i can spend x amount of money on my videos i'm saying i made money i spend money yes all of

it yeah forever the thing that we not only um realize from talking to you but actually sitting with your Mom and and looking them at it yeah so jimmy's sat us down and showed us his finances which was amazing it was so educational but the thing that is i showed him how i lost half a million dollars on a video so you go from making money spending money to making money losing money yeah on some videos on something you have to make money For it yeah so i guess i was going to ask you like

when did you get that comfort level of saying i'll actually spend i'm okay with the entire time ever since i was 13. i'm even though i wasn't monetized at 39. i know i think i got monetized i was like 15 or 16. but ever since i got my first youtube paycheck i just always spent it back on youtube was that because the belief was distribution is the most valuable thing I just want to be the biggest youtuber i could be i was not like i mean i don't know i'm a dumb 15 year old like

all my friends play what is it balloon tower defense class and talk about that i don't know i just was like i want better equipment to make better videos and then and i just want to make better videos then i mean now i'm a lot more strategic but back then it was just like i just want good videos you know what was your relationship to Money when you were growing up uh i mean it's hard because i don't want to like overplay it you know it's not like i was like wearing where my next meal

would come from but we weren't we weren't the most well off like there it was very quickly came to a point where i was making more on like a single brand deal than my mom made an entire year and she was like raising me and my brother and sister and stuff like That um it was but did you desire money like when you were younger i've always want money so i can make better videos so i can grow my channel yeah but it's like no i mean like dude like the the type of stuff i

do now is would have been unfathomable to anyone back when i was younger like so unfathomable it's crazy like if you told me when i was like 15 that one day i'd make 100 grand A year i would have been like what the [ __ ] yeah people make that kind of money right like i thought it was crazy that a youtuber made like 300 grand over the course of a few years you know what i mean like it's like it was it was pretty brutal like you know a few hundred bucks was like out

of this world insane back then you know yeah the video we talked about yesterday where you lost half a million dollars on that though when when you Look at that number does that worry you well no i mean at the end of the day i could spend less per videos if i want to i'm just focused on making the best videos possible period i don't care about making money i don't care about time i don't care about it i just want to make the best videos on the planet but at any point if i was

like oh i need to stop losing money i just you know don't spend a million dollars on the next video just spend 100 grand you Know what i mean yeah one thing colin and i were talking about yesterday um after we left we were like this is i think colin mentioned to you that this feels like the modern day movie studio right like we're going into creative meetings we're listening to development we're uh understanding like production problems that you guys are trying to solve you all drove in here yeah this morning and we didn't even

we didn't even feel like there was Something in here there was a huge truck in here and we were just went about our you know i guess yeah that's normal yeah that's normal here that's fine yeah that's funny did they come to get stuff removed yeah yeah they came to pick up stuff but it's a it's a modern-day movie studio but you're actually even at spending 200 000 for what you're making for the type of distribution you're getting uh it's actually way less than tv is spending yeah right i know no it's It's interesting too

because if i go to them like hey just for fun you know that's like hey you want to give me some money to produce a tv show like no it's like oh it's like okay i guess i'll just hey i have no interest in doing that type of stuff but uh it's funny because sometimes i poke at them to like see if they'll give me money and uh and no one is i guess they just don't believe that i can do dope stuff with like a million dollars like even just Something as simple as like

a million dollars an episode to like just go give away money to people yeah like they'd be like no it's like i spend that for almost my youtube videos at this point and i know it would like kill it for them yeah but i mean at the end i just want to be a youtuber i don't really care to do that type of stuff but you know it's always fun to be like hey netflix how much would you pay me right all right quick break from our Conversation with jimmy to tell you about the sponsor

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all year long and tons of creators work with jelly smack so if you're a creator and you think that you'd be a good fit for jelly smack head over to jellysmack.com click get in touch and tell them colin And samir sent you all right back to north carolina and our interview with mr beast i mean part of like seeing all the different spaces was we met all these different teams it felt like there were so many different departments so many different teams that we met and everyone first of all is incredibly nice here everyone has

been so nice to us like we feel incredibly taken care of um but outside of that like everyone is such um like you've curated a team of people who Are just so hard working it's like all about the work yeah there's no fluff i'm blessed i i agree we got a lot of great people here and obviously you know like the the videos we do where uh now i'm drawing like like selling houses for a dollar yeah from putting a million orbeez in someone's backyard or whatever what the stupid things they're doing or filling a

person's house with slime like i can't do that on my own obviously i Need help so uh right bless yeah so how did you go from hiring one editor to hiring the next person the next person just like it's not like i just woke up one day and i have dozens of employees like it was just like i've literally just been hiring like a person a month for the last four years like you know it's the the videos it's like because it's also not like you know i gave a homeless guy 10 grand and then

you know The next day i'm buying everything in five stores you know and needing a hundred people to fill dozens of u-hauls and stuff like it was just a slow progression up and along the way we just pick up a person and another person another and how do you find people because i think that's something that youtubers have a really hard time with i don't really know i mean i've been doing like i said four years like yeah it's a very very very slow grind hiring all These people uh i honestly there are way more

qualified people for that uh if someone knows how to find great talent please reach out to me i'll pay you yeah i l i personally loved the creative meetings i thought those were the most interesting to be in just the way you guys are thinking and the way like everything has to fit together and you're thinking obviously very much in in like terms of retention but your whole team is also thinking the exact Same as you should yeah and like the problem solving you guys are doing is so specific to um right you know what

i mean like it's not it's not problem-solving that if you walked into a movie studio that they're thinking about and i think actually that's some of the problem with what's happening in hollywood is that they're thinking about the fact that something on netflix is competing with one of your videos Do you know what i mean like when i'm on i'm watching an internet video whether it's netflix or youtube like you're on the same playing field so yeah you actually have to compete in the same well i'm sure they shoot for retention as well we're just

we're very very serious about it though i don't like using cinematic shots or you know unless like you have multiple cam setups here like if i'm talking to this camera and you're not cutting it for too long That's boring you'll lose retention but if i talk and you cut to that angle while i'm talking and come back and you know it helps it and it's not bad to be obsessed like if people aren't cleaning up that means they're entertained you know so i'm hyper obsessed with just making sure people actually like what they're watching yeah

yeah yeah i think the thing is though netflix sure cares about retention but they're grabbing content from all Over from people who aren't basing all of their data and analytics off 10 years of just uploading to netflix right right and that's what's entirely different about creating for youtube is that you're taking the metrics from one place and have been for the last decade or more which is it just gets op when you just do it and and you just study year after year after year after year and you learn from every mistake and you have

other people doing it and you're Teaching each other and like like if you want to be a youtuber if you're watching this right like and you're thinking in the scale of 10 years like if you literally are grinding and you're obsessed and you're just every day studying and and learning you surround yourself with smart people and you just work like hell to be honest for 10 years like there's probably a good chance you'll make it but if you do that over the Course six months or a year i don't know you know um but that's

why i like i like to think over the span of a decade a lot of people are very short-term sided but you know as long as you're innovating adapting reinvesting i think if you do it intelligently like you have a good odds of i don't know like killing it you know after we uh hung out yesterday i went back and watched the fbi video again and I watched the first 40 seconds and i was sitting with colin showing him like a lot of what we talked about i was seeing in the first 40 seconds and

i was like you really do all those things and those first 40 seconds were so jam-packed and you introduced so many new things like so much new stuff between both the visuals too i mean even the the concept that you say in the first 40 seconds first of all the visuals are already changing but you also say there's an nfl Stadium there's a private jet there's a maze this is why you should watch the video yeah see these things yeah yeah and like the thing people undervalue the most is literally the first 10 seconds of

the video like yeah i can almost i think i can quote it uh i tied up an fbi agent i have a hundred thousand dollars in this bag here's a knife good luck and i just run away like it gives you everything you need yeah no wasted words short concise and then tension how much Time do you spend on those openings i'm a perfectionist i i really it's so important like that's your uh first impression for everyone clicking on the video so like i like the whole time leading up to that i'm just constantly obsessed

with mostly the first minute just like making sure like if i were to click on this video i would like the first minute and that it would hook me yeah i mean yeah you had a video of ours that you said you were interested in the Thumbnail you clicked on it and you were bored after five seconds i can tell you it was the one about the hype house yeah why everyone's leaving the house yeah and i showed them on my phone yeah i was like i the title and thumbnail made me tap and the

red bar was like so tiny you could barely see it cause i clicked off in eight seconds i was like this is me and my house four days ago before you came down clearly you just didn't grab me yeah and Yeah that was really eye opening for us and we now you recognize like i think a lot of times you you talk about obsessing over the content and really getting into it and i think sometimes it's hard to understand what that exactly means and then when you said that i was like oh that's what it

means it literally means that there's a there was a big problem and you predicted that about 40 of the people left yeah in 10 seconds it was exactly 40 i could tell Yeah and and i i told them the remedy for this is they need better friends 100 no no offense to people that are their friends i know that they like you but the fact that no one's like calling you up after you're uploading that and just roasting the hell out of it and going like dude this isn't the best you could do like and

it's not uh a knock on you guys it's actually them like someone should say like hey you guys are too smart for this like you're better than This you can make a video better than this which is what you should do yeah and i think that that is what i was going to bring out you have their phone number call them and say that call us right now you watch a video and it's not i don't want to swear too much freaking perfect call them and say hey this is garbage here's why fix it you

can also dm yes if you're a friend and you're watching that's on youtube that's not on us like Even like my fbi video like you know my team is working on that for months and i'm whatever we probably spent over half a million dollars between everything and i uploaded i'm like this is like a perfect video it's so good we're so perfected and then you know i have like two or three people that call me they just [ __ ] on it and i'm like oh that kind of hurt my feelings i'm like but he's

right you know like this part was a little fake this scene was a little Drawn out could have done this a little bit better um and it's like that's what you need no matter you there's no such thing as a perfect video like someone should always call you and get on your video because it could be better like that's because imagine if someone does that every video and you upload hundreds if not a thousand videos over the next 10 years and every single time someone's critiquing you and you're applying what they're critiquing like imagine the

Compound effect over that time span it's it's invaluable but if you upload 100 videos and very few people are sitting on them then like you just lost so much compound effect something you told us yesterday is that we need to have a checklist of all the things that need to be checked off because i talk to him quite frequently that's true and every time i give him the same advice and he'll apply some of it and then he'll like revert Back and i'm like god dang it put it on the checklist so i can tell

you the things to do and then going forward just check them off before you upload a video so you too yeah we talked about that today because one thing that we realized was everyone on your team also is holding you accountable for some of those checklist items and that's when we're like oh we need our team to hold us accountable because sometimes i'm like no that doesn't actually matter Like that would be an extra two hours of work yeah and they're like yeah that would help retention yeah they're like who the [ __ ] are

you wait you don't want the perfect video i'm like you're right you're right let's do it that was the thing that i think i was so excited about in those creative meetings was everyone was on the same page like it wasn't just like hey whatever jimmy says exactly and i thought that was really cool because i'm not an omnipotent being Like i need pushback you need people to like there are people with better ideas than me you know like one of the op things about hiring people is like you know if you're editing a video

you can probably only devote 20 of your time to it or whatever 30 40 if someone else is editing it and that's their job they can dedicate hundred percent of their their work time to it right so since they have three times the amount of time to edit that video they Should be able to edit it better than you even if it's only 20 better because they have more time same with like thinking creatively or like building sets or doing anything like you you have like as youtubers especially people who build side businesses and have

side channels there's like 50 things that need to be done and if you split your time amongst it they're all only getting a few percentage of your time so like someone should be able to Do that job better than you because they're giving it a hundred percent of their time and that's like the op part about hiring people which is obvious you know yeah when you first started hiring people it sounds like you hired people for the execution right like i filmed a video i needed edited so i can move on to the next thing

yeah well that or and then i was like i don't like moving boxes sure yeah i'd rather but i need like i need This to move from here to here yeah like one of our first people is literally just like he just did chrome work he would just move boxes he was happy pick a box move it or i need this thing or whatever yeah when did you then start hiring people for to look forward to other videos right so not just stuff that you've shot and needs to get done or production slow progression i

mean yeah because i'm I'm sure like uh just three years ago we probably like came up with what we were gonna film like the week before yeah like yeah like planning months ahead and like working on because you know like if i'm burying myself alive i can't do that next week right or i could now because i've done it but but when we first came up with the idea like that's something that takes like 100 days like you gotta build the coffin you gotta bury it for ten days to make sure it works you gotta

You know figure out how to get air into it and the medic and all that type of stuff then make the area look nice so it's pretty on film and figure out lighting da da so um it's just like the videos just slowly got more more complex and obviously i just had to bring people on to figure it out how far in advance are you planning i do know tariq just how far out is the calendar isn't it three months Yeah right now it's not too far out three to four months so yesterday though we

went to three creative meetings back to back yeah about three videos that are pretty much immediately in production yeah right we're gonna spend or i'm gonna spend 100 hours alone on island it might change i might push the output as right now that one it sounds crazy but yeah from the creative meeting and then uh a different video for half a million Dollars so i don't want to spoil and what was the third one we talked about it's uh the escape room oh yeah and then i'm gonna attempt the world's hardest escape room yeah and

that one that's the one specifically where we were like oh because it's the world's hardest escape room each room is part of the story so each room needs to be custom built exactly based on retention we scouted all the best escape rooms they're pretty terrible so we just Decided build our own so we can make it epic um and obviously since i'm building i'm not the one doing it but uh it if when you guys see the video it's well you guys know but it's a pretty cool twist when it comes to retention obviously there's

things you can do in the first 30 seconds the first minute are there checklist items you have to get people to 10 minutes to 15 to 20. yeah i mean it's very hard with a single storyline if you're doing like a double Digit minute video to just have that one thing drip their entire attention throughout the whole video and pay off at the end um so typically if you're doing a longer video you should introduce like a side story and like re you should have some plan halfway through like to re-engage them so they don't

just get bored you know i mean like if i just said like if i handed you a camera i had a camera i was like okay if he tags me he gets 100 Grand and then i just run and that's it it's just me running through the woods and him just running through the woods after me you can't make a 15 minute video out of it you know what i mean but if i do that and then like three minutes in i pull a lever and a bear comes out and starts chasing him and he

has to get away from the bear i don't know obviously we wouldn't do this but kill the bear and then he starts chasing me and then six minutes in i jump across The lake and as he goes to jump through i press a button that shoots him to the moon whatever you know what i mean like now the sudden it's interesting and you're watching right and that's it right one it's just a single story and it's boring the other has side stories that like re-engage people so that like introducing other narratives uh well actually yeah

you know how we were talking about dylan earlier yeah he just said i'm getting close to 70 percent i'm Almost a decent youtuber and he sent me a graph wow or his new video had uh 65 retention oh wow i told him if he doesn't get 70 retention on a video then he didn't do something right well i don't even want to pull up our attention yeah 70 that's what you need if it's below that figure out how to get higher we're probably at like 40 percent right now so we got some more we were

talking about here a lot of times in our videos we'll be Like this video is about this this this and that and we were like well what if we actually held one back and at that four or five or six minute part we're like and the one thing we didn't tell you yeah was this yeah and then also it like takes another direction but i also think the thing you said that i think is important is that it's not always just a bear that you have to bring in as a dual narrative right it also

could be like you mentioned the visuals right in a lot Of our videos we have like really fast moving visuals custom animations that's what makes it interesting exactly like if you're not a creator who's doing maybe bigger stunts or anything like that and you are explaining things your visuals can be as simple as an ant crawling on your skin and biting you yeah like it doesn't have to be right or in the case that we were talking about some of these shorts creators are gaining massive viewership by making Subway sandwiches or making ice cream and

telling stuff shut up and dylan lemay they're they're like i mean 82 million views making ice cream and telling a story yeah so it's like there you go that's visual it's interesting and there's another narrative where he's telling a different story about there's i mean you could probably paint a bowling ball and people would find it entertaining like there's An audience for everything you got a good personality you're passionate and like you know you present it in a way where it's entertaining like people will watch it i'll watch anything at this point we're all messed

up in the head one great example of uh adding other narratives is your reacts channel i think it's really interesting because you guys are i watched your parkour reaction yeah and you and chris are reacting but at the same time uh nolan Is losing money when chris says a word exactly he can't say and so it's like already i just said something that's multiple narratives that are happening at once that are there's the visuals of the parkour which are already really interesting there's your reaction then there's nolan losing money exactly and then the payoff at

the end where you're like well how much does nolan make exactly my favorite one is on the react channel we do this thing where uh it's The video start of the video it's chris and his grandma and i go every time chris laughs he lose five hundred dollars and then we kick his grandma out of the room and i show him a bunch of tick tocks and then uh you know you watch to see how much grandma makes is reacts your most profitable channel most profitable well it depends how you quantify that and percentage like

expenses revenue or By total revenue expenses to revenue expenses then yeah reacts because it doesn't cost much and so anything we make off reacts that put in the main channel which is how we kind of got here because i got to the point where the main channel would make hypothetically a few million dollars and i'd spend a few million dollars a month and i was like well how can i get more money to burn and so then we started gaming and then gaming started making Money and i just take that money and the next month

throw it on the main channel and i was like oh this is working well and then we started react so now we just take a few hundred grand a month from that we just throw it on the main channel and yeah and just like these things exist just to pump money into the main channel so pretty soon when this place is done everyone will be in here and everything will be in here not everything not everything okay even This place like because we're working on mini videos on the main show at the same time we'll

be able to cap out like two or three and so we'll still have to use our other studios once like i told you before we're gonna build an expansion of this out back and have basically two of these then we'll potentially be able to do them because like if we did world's arch our world's hardest escape room i mean it's probably gonna take up all this space behind us and then um you Know if we did like would you rather style video would you rather have a lamborghini or a house you know like and then

we built sets and probably take up that side and then if the third video after that's like eating the world's largest slice of pizza well this place is full but at least like even just doing that though is revolutionary for us right but who will be here it will be now like creative accounting everything yeah exactly all the people that helped Me pull off these videos yeah it'll be beautiful what's the um i guess workplace culture that you hope to create when everyone's in the same place oh that's a hard one i don't even know

i just just want to make the best video as possible a culture that helps get that and i you know hopefully one day you know as we build up other companies and things go well like we just make tons of money and everyone who helps me get there i just Want to make them riches out to be honest yeah is there going to be a basketball court here yeah inside no outback probably i mean there is a hoop like half the boys that are here play basketball it's funny how did you meet um tariq because

he grew up oh that's a funny story come on in come on come here so uh here you go this is my victory so Basically this this is before i had any employees i uh i was like i need uh i need people to help me with the like just do these videos i just need help and i don't know why my like 19 year old peanut brain i was like or maybe i did have like two or three employees but i was like comedians are funny like comedians would probably be like they'd probably be

fun to work with they'd probably be very Helpful maybe he'll make me funny or he'll rub off on me and so um i went to a comedy show and and tariq was doing comedy and like a bunch of other people were doing comedy there and all the ones that made me laugh i just was like writing down a notepad and then after the comedy show i just walked backstage and they're just like and i yo you're funny you want a job and like we're like Yeah does this guy know about that we're in north carolina

and they're like okay and i was like no look look i'm a youtuber and um and then i just somehow managed to drag him tomorrow how many subscribers did you have at that time like a million yeah yeah like 1.1 million and i so they came over you know i filmed a few videos with him and uh some of the other guys and then he was like oh i'm sorry i just got a Job at the hospital in one month classic touristy colleges i go hospital job in a month and i'm like tariq be my

cameraman i swear to god i will like this channel will blow up we'll hit 10 million subscribers i'll make you rich and he's the truth yeah and he's like hospital and so then tariq left for a year for him specifically this is his Story and then a year later like you know um and this now i have quite a few employees for like six seven million subscribers tree no maybe not that high maybe like three or four and tariq's like yo i [ __ ] hate working at the hospital and he's he's like i'm miserable

and i'm like well you're in luck i still want you get your butt over here and then he started like he'd go to hospital and work at night and i was like yo i want All your time like quit and uh and you know his family wasn't the keenest on that but i was like ah you'll be fine and here you are yeah here you are he was like editing in my attic and uh stuff like that uh yellow floor studio yeah yeah at the attic the yellow floor because this wow the studio was for

filming and then there's just an attic you know it's like all right we got an editor and we just installed ac so how many Years have you been here tariq uh coming up on three so three years two and a half years now yeah it could have been three and a half what's what what's your perspective of the difference between when you first started to being in a space like this oh man like just experience and seeing him grow too like i joined when jimmy i think was 18 or 17 at the time so that

was that was cool to just see when i first reached out you i was 19. yeah yeah because Three years ago i was 20. so that's when i first started yeah and uh and just seeing him grow and seeing his motivation stay that motivated at least me personally to like pushing so many people when i brought him on back then they're like yeah it's like we're gonna be the biggest youtube channel ever i was like i don't care i'll [ __ ] die trying like i'm gonna obsess and grind and they're always like You know

eventually you'll get burned out eventually he's gonna slow down he can't just grow like this forever i was like no and so there were a lot of good people back in the day but it's hard to like put your bet your entire life and everything on a 19 year old that honestly sure is socially on youtube yeah on a youtube yeah and like a yellow floor stupid warehouse just making [ __ ] up every day but i mean The only thing that was consistent is like i wake woke up every day and i grinded and

i obsessed and i was like i'm gonna i'm gonna die trying like if we don't make it i'm gonna try until the dad die and put this on record he would tell us we would be like the biggest in the world every week like everything i would pull them in our little room and i i remember because like even chris like it's hard To get him to quit his job all these people they're like this is just a youtube channel what if we're irrelevant in a year this is years ago and i have like one

or two million subscribers i'd always have to pull my few employees in a room right on a whiteboard i was like here's what everyone's doing here's what we will be doing okay we're going to make this money i'm going to spend it all i'm going to work work work then i'll be like just circling draw things And i'd like and i'm concluding that we will have 10 million subscribers by the end of the year and this one we're like on two in january and everyone's like you're dumb like even i had friends with like three

or four million subscribers they're like you'd be lucky if you even got close to me by the end of the year and like that one year we went from two million to ten well actually it was like 12 million subscribers and everyone was just like what And i like i was like drawing three-year plans it's like this will be here this would be here and this would be here and like we killed all of it but even then like when i showed it to all the boys back then they're like nah this is stupid like

you're out of your mind like you know we're not going from two to ten to thirty and whatever and i'm like nope this is what we're doing we're gonna obsess obsess obsess no one get a life grind grind Here's what we're doing and then it just it just happened yeah i got one more question for tariq so you said that you saw him and he was a comedian and you thought that'd be fun and work with a comedian now tariq is the one that helped us set up this entire setup knows more about cameras than

most people i've met how did you know how to use a camera yeah so i i did cameras before um i met jimmy but then i saw like i told you the Story i saw a video of him just on the road and i was like this is in my town like i have to meet this guy and so you know i reached out to him on twitter and then you know from there he started coming to the comedy shows and then you know all that kind of tied together so got it yeah it was

cool it was really cool i got lucky that i got a comedian that actually had experience right i just had never seen youtube before because i mean i was like so dumb Back then i was just like yo yeah that joke was funny about the dog you want to get a job you want to help me figure out how to bury myself alive because you're funny it does seem like the the thing that the x factor in your growth and i feel like the reason why it can continue is because of the ideas and you

you know it's because i'm obsessed and i'm crazy like i will spend every dollar back into the channel forever i don't care i just Want to be the biggest but it seems like you have like a unlimited source of ideas somehow like every time you put out a new video even if it's a something similar to your other video it's something new yeah how do you keep new ideas coming like how is how are you i feel like the ideas i have always been great even when i was like 17 and yeah like the videos

like hi me in five years like have you ever seen someone make a time capsule on youtube even to this day No one's dumb one like i don't know like back then i was i feel like they're pretty creative counting to a hundred thousand i don't know but it's still different and obviously now i have a lot more help you know coming with ideas and stuff but it's just i like when i was younger uh i'm not as hardcore because we got hundreds of ideas now you know but when i was Younger like i would

train myself like to lose the dream so like when i was dreaming like you do this thing where you like stare at your hand like 30 times in a day and you do something and then like in your dream if you saw your hand you'd realize you're dreaming you can control what you dream about and i like tried to like strategically brainstorm ideas while i would sleep and like i'd wake up in the middle of night and write down ideas were you Successfully able to lucid dream uh okay i haven't done that stuff in years

i'm not as hard anymore when it comes to that stuff um but yeah there were some points where i would like i would wake up and i'd have ideas and it was it took so long to get yeah that's hard to do yeah very like that you have to like actually work on i think part of the problem but part of the advantage for me is like all i did was obsess over it during the Day and typically what you think about what you dream about yeah so even if i wasn't loose and dreaming i

was just dreaming about videos and filming and then i'd be like oh this is cool and just wake up and write it down i had a problem i would like only watch things that like inspired me so i would like try to watch a different show or different things or different genres for inspiration Like i would i had what i would call like an info diet and i would always like try to add new things so i was so obsessed with how didn't because really like like if i tell you to come up with an

idea you're just gonna yeah whatever you're gonna be like gatorade or water or whatever right but no one knows what yeah that may not be you take all these they maybe take the labels off i thought it was the weirdest thing if i roasted Them for it but um but if we like i've told you guys this story a million times but if i open a dictionary here and we just you know flip to a random page and we pick a word and the words flowers right then we'll be like okay uh i bought a

flower i i gave my girlfriend a fly i gave my girlfriend 100 000 flowers i gave my girlfriend a hundred thousand flowers on valentine's day right you just go like that i gave tariq a hundred thousand flowers i put a Hundred thousand flowers in the moon you do that for a few minutes and then you just flip to a new page and you're like what's this word and you just like so you that's the like the slowest form of doing it and the worst way to do it but that's in taking inspiration getting inspired and

seeing what comes out and it's really just doing that and the more effectively you can take in inspiration and see what happens in your brain the better ideas i think what's interesting Though is like obviously you call yourself obsessed yeah other people you said when you're younger called you imagine spending 10 years of your life only thinking about one thing every waking hour of the day you mentioned earlier that people were like you don't have a life right but we've been here we spent all day with you yesterday behind the scenes i feel like you

do have a life like your life is Youtube yeah but you do have a life friends who were hanging out playing basketball yesterday exactly like there's like a lot more happening that people probably don't understand because all they see is what happens within the box exactly well that was one of those the slower days you know like typically it's a lot more extreme than yes maybe that was an anomaly yeah exactly jimmy's cleared the schedule because we were in town yeah colin and smear come To town exactly we had to make sure play basketball but

um yeah it's the thing is like you're an idiot until you're successful then you're smart whatever you know i mean so it's just at some point you cross that tipping point and people go from judging you and being like you're too obsessed with your freak blah blah blah to like oh like whoa congrats look at you you you hire people and provide jobs like you're Cool good job you know yeah it's like kind of blurry where that line changes yeah that is really interesting did you like engage in your typical high school life i guess

like prom and i don't know other stuff like that none of that i was so obsessed i'm telling you it is unhealthy helps there's not a single person on the planet that's been more obsessed that same times fan as me because it's physically impossible yeah almost every hour of the day that's what I was doing in math class and english class in any class any time of the day i was thinking about youtube non-stop the last 10 years one of our first videos about you was during your sub to pewdiepie campaign we were like oh

mr beast is kind of like the new pewdiepie and we were talking about it this morning and we were like that actually couldn't be further from the truth yeah the title is mr peace is the next pewdiepie yeah and we were like Actually they are completely different wait you did you guys did a video yeah it wasn't exactly about how you were like pewdiepie i was just saying you are the next person to reach that interesting i remember the mystery is the first youtube billionaire and then no there's one before it one before i think

yeah we did an interview for you oh yeah we just made a video i don't think i ever saw that one yeah i mean it's it has of The videos we've done with you it has the least numbers yeah it didn't get the number one but it's fine i think so yeah we did that video but then we were thinking like wait that is really far from the truth because like pewdiepie is a completely different type of creator he's he's uh i mean i think he still creates in a really similar way to when he

first Started out right and you keep evolving and changing the way that you're creating you know just different people different aspirations so at the end of the day like with him what's admirable it's like 90 percent of creators like if they had that number one spot and that long they would have been such egotistical pricks they like would have changed and you know he never wears designer clothes or flexes on people or looks down on people A lot of his friends or the people he has in his videos aren't like super clouded out you know

i mean like that is that's the thing that i would take away with him like it's really respectable that like he really didn't change much you know yeah obviously you know more about youtube than anyone and you've been following it for a really long time yeah when boxing came about was that unexpected for you well the thing with Boxing is it's literally two people putting everything on the line right you cannot tell your meme you know what i mean like you're risking your reputation um your dignity all that so like it kind of is the

perfect thing to like be a big spectacle and cause the world to stop because if you get two titans or two big you know names that a lot of people know of and they're both like hey we're willing to risk it all one of us is walking away with a fat l on her face You know like of course like it's the perfect formula to be a big spectacle are you as captivated as everyone else by the way i love it it's fun to watch i mean like you know i don't put a ton of

thought into it but when they happen invite the boys over get some popcorn enjoy some dudes getting punched i feel like it's fun i've bought every fight i find it to be so entertaining yeah you know i know you started when you came up with ideas You'd look at a dictionary and find a word uh you have people just throw things at you and then you try and come up with new ideas exactly when boxing obviously was taking place on youtube did it throw a wrench in your head at all of like oh well maybe

since that's the ultimate spectacle maybe if i combine it with something else and do this or yeah the only problem with those is it's like so much time i got so much going on so many employees so much that Depends on this channel like i just can't spend six months just you know training three times a day or two times a day so i mean tons of ideas popped in my head but are they ever going to happen no because obviously i got too many people that depend on me i've had people ask me to

box i'm like bro like if i just spend the next six months training like people lose their job like i don't care to do that do you think there's another sport that has That much tension in it that that youtubers could do yeah i mean every sport simon did with soccer well minus baseball i think baseball there's too much uh delay between action that that won't ever pop but basketball would be phenomenal soccer boxing i think will always be the top because it's just like it's two people putting everything on the line i don't think

it gets much better than that to be honest yeah it really doesn't and and i just feel like The tension that when you put two unexpected people together like i thought that the social gloves event was the most interesting out of all of them but you know what's fascinating is i talk to other people who aren't as like into social media as we are and they're just like who are these people i don't care yeah i guess that's true i guess you have to care about you have to know who the people exactly we're just

so entertained by talking youtube we know All these smaller people they're not know all of them but you know you've kind of heard of them but um and you're just like wait what's gonna i mean okay so let's go to logan floyd it's just like what the hell is gonna happen this guy's bigger than that guy but that guy's more experienced than this guy so that's a good one the questions are just so all the boxes on the undercard like you weren't glued to the screen you didn't no no i didn't exactly and Exactly how

you felt on those is how everyone felt on the social club one that aren't like super into social media they're just if you don't know and you've never heard of them it's like why do i care yeah that's why not just watch professional boxers you know do you do that a lot where i feel like you do it sometimes in your videos where you build some of the backstory of the person before they win a little bit that's one of the critiques I get that i could do better yeah it's so hard to like get

people attached to someone yeah while also like keeping retention and keeping the tension and stuff like that that's one thing i got to learn a lot on it's like how to how to let someone tell their backstory in a way where i don't lose viewers i do feel like that's something that tv does really well they tell they tell back that also to me 90 times boring right but if there's a way to do it in a Condensed fashion where then the viewer all of a sudden cares about this person and if they win or

lose then it creates a whole different you know yeah even then like take any tv show that does that upload to youtube let's see the retention graph about right it's piss-poor yeah just to be honest so what entertains mr beast like what else are you entertained by oh boy that's definitely changed over the years i mean i watch a ton of anime I love anime it's like it's so creative and different and i feel like that inspires me so number one's anime and then number two is like i just try to watch a bunch of

different stuff so i'm just always learning because you know you can never learn enough and like there could be just one simple thing you learn through watching like an educational video that just like changes How you think and like allows you to just make better decisions for the rest of your life what was the first video you filmed in here uh that i i don't know i don't know when you're gonna what is this when does that one come out probably a while because there was i'll tell you this there's 50 cameras used and there's

a hundred people we'll put it there when you see that video you'll know you'll know and could that video have been shot in one Of your other spaces or no no no this uh that this place has like eight different ac units because it gets like so hot and so this is the only building we can keep cool and it rained three different times when we're filming and here we got like padded roofs and especially designed to cancel out the rain noise but all our other places you just hear like the whole time and you

can't film during that and um just everything about this place was perfect for like a long ten Day shoot so you started investing into like you know you got that space with the yellow floor and then you've got well i started with an office right the opposite office then yellow floor space yeah so the first space was the office building we saw with those oh it's smaller there's the one she said it was two buildings over oh right okay so so you had office building in that studio in the next studio the next studio next

duty and now you know you Have all these different studios like what um this investment is really significant yeah i think i walked into a spider web walking in here and i okay don't think i got it sorry you're like this investment's big i'm like i got a spider this is a really significant investment and then additionally the you know when we sat with your mom and looked at your financials yeah every video is a really significant Investment i don't think i said this to you when we got out of there i was like i

don't think there's no way there's someone else spending that kind of money on youtube videos right no no there can't be no i i would be best friends with them yo teach me i think the from you know you spending the most to even the next person it's probably a pretty serious gap well and on top of that with how frequently we're uploading two i Mean yeah most videos are over probably like half a million dollars at this point so does your mom have the same because she kind of looks over that part of the

business like does she have the same relationship to uh money that you have of like hey let's just reinvest she's just gotten to the point where she like just accepts it like i mean we've ran out of money many times and had to get a loan to keep Going or whatever but she just knows i'm not going to stop so years ago she just gave that up she just gave it up and obviously now that we're this big like there's not as much to worry about but yeah i mean like i would make 50 grand

a month and then i'd film a fifty thousand dollar video that would end up costing sixty thousand dollars and oh we're ten thousand dollars negative and then yeah she'll be like okay once we make this back and we're in you know Green like let's let's put some money aside i'm like nah let's keep going we made sixty thousand dollars this month it's on an uptrend and just keep going one thing that was really interesting is we talked about that video you she literally printed out the financial statements for certain videos and one of the videos

was where you were giving away houses and that obviously cost you know just shy of a million dollars just shy Of a million dollars and you told us how much you that video made in on adsense yeah how much did that video make on that sentence a million dollars uh wait less than half a million dollars so i'll tell you that yeah so less than half a million dollars on something yeah cost and then there's a brand deal on it but even then yeah after everything's said and done because that's not including the cost of

the people to produce it and stuff like that so it's closer to like 1.3 million to do the video we're definitely not gonna make over a million dollars on that video so how does this place how does this investment of 10 million plus dollars how does it become uh profitable i don't know i just want to make the best videos possible i'm not a businessman i'm a creator i just i want to make the best videos possible this helps and i believe as long as we're doing everything in our power to make the best videos

possible People watch them and i don't know i'm a lunatic i think it'll work out it's a lot of faith in youtube a whole ton of likes but i've been doing it for 10 years now i'm not losing faith now i think youtube's gonna get bigger and bigger and bigger it comes installed on every android device which is like 85 of all operating systems and 90 of searches in the western google which youtube pops up on i think you know like i've told You guys multi-times gaming viewership in the last two years has doubled like

you can throw up the tweet the report's like that's factual in the last two years and two years ago gaming was freaking huge and it's doubled i think youtube in 10 years is going to be bigger than we all imagine i have no no freaking down in my mind so you're expanding digitally now across the world and you're also expanding physically with mr beast burger exactly so dude It's so funny because we got so much stuff going on i'm like oh that's kind of everything yeah and they're like oh yeah that's right we have mr

beast i was sitting here earlier before we started recording and i got a notification on my watch that was like hey here's a promo for beast burger was it at 4 p.m yes yes oh perfect yeah that's that's when we sent down the notifications today because that's about it's the perfect time where if you're Ordering lunch around like five or six like it's a reminder but i was just like dinner sorry you say ordering oh okay i was about to say i was like what what time do you eat lunch yeah yeah so like uh

the conversion's best yeah and it's also like if i tweet about it or to a post like yeah i had to start i'm an idiot i don't know i never ran a restaurant like sometimes i'd do like a swipe up at like 10 p.m for beast right Right most of the restaurants are closed right and then one day i was like man these swipe ups aren't really doing much and then i realize i'm doing it whenever all the restaurants are closed and i started doing it like 4 p.m and i'm like oh i'm an idiot

beast burger obviously that's everywhere in the u.s over a thousand locations over a thousand locations the fries are amazing every time i talk to him i love the Fries did you know your fries are amazing i'm like yes guys are really good i get it the fries are really good talk to me about when does beast burger become a physical place i can walk into well what's what we were talking about before the podcast we're working on breaking ground in our first place uh our first physical restaurant i won't spoil where okay but uh yeah

we got the first one in progress and eventually i want to scale Up and do other ones i got some fun i don't know if it's possible like i'm gonna say stuff it might not be doable so if this isn't what ends up happening like it's not on me i'm going to push the boundaries but i would love to well it's also different because the covered world but you know how like mcdonald's used to always have the slides behind yeah yeah i want those back i want to put those at b spur locations i want

to And now the other stuff i'm not going to say because if i don't do it then people are like you should you do this but i have a bunch of ideas like modernize the restaurant um but maybe there's a reason restaurants don't do it so we'll see as uh we're designing the first one currently have you thought about how you keep customers coming back like is there a retention strategy at the restaurant yeah uh well hopefully it's just the food's amazing you know what i mean um And i i mean everything whoever obviously at

the end i'm waking up and i'm obsessing over how to make the best youtube videos possible so as we build out the beast burger team like whoever it is like yeah i don't i don't want people to have to wait in a line at a fast food i don't want to like whatever other people are doing i don't care i want to be a modern restaurant that just on everyone somehow i don't know how i don't care i don't care if it makes Money just i want the best experience possible yeah that's going to be

really cool because do you think about those as like sets for your no i mean i think about that i think it's just a independent business like it's uh i mean beefsburger has kind of a good ring to it like five guys like yeah yeah yeah five guys didn't exist and i was like hey i'm gonna go start a company in five guys I mean it's not that crazy my name like i like the name beast burger i think the the menu is phenomenal like i think it has a chance like independent of me just

to grow you know i mean like if five guys can be successful like why can't piece burger you know especially for obsessed innovating and adapting and just reinvesting everything just literally what i did on youtube i want to do at the restaurant like it makes money it's profitable and i'm just like Yeah just keep it like grow grow like don't give me the money you know so keep growing eventually take the money put it into the main channel ah with that one i just wanted to keep just reinvesting and just growing and growing and well

go build another restaurant go do whatever you know which business outside of uh the main channel and youtube are you most excited about that you're involved in no i mean at the end yeah i would give it all up for the Main channel i just want to be the biggest youtuber i can possibly be make the best videos possible that you got to have laser-like focus if you lose focus and you get too scattered brain then you just like that's how you just fall off or like we see a lot of creators they start doing

too many things and yeah then like their content fades and what got them where they was isn't there anymore and when the channel dies so do all those businesses and stuff like that Like yeah laser-like focus i just want to be the best youtuber i can why do you want to be the best youtuber i don't [ __ ] know yeah i just ever since i was 13 i just made the decision i was going to be youtuber i was going to die trying sounds different hearing me say now but i had that type of

like devotion when i was younger like even when people would tell me it's crazy when ever no odds in my favor with no equipment no nothing no social skills no editing no Camera no one to teach me no one to help me i just like i don't care i'm gonna figure it out i'm gonna die trying and i like even in high school like you know when i'm 17 and not making any money well i'm making money off youtube like 100 bucks a month but nothing crazy and i have horrible grades and like you know

people are like okay well what are you gonna do after high school and i'm like i'm gonna be a youtuber and they'd be like how and i'd be like i don't know But i'm gonna make it happen it's like i just it's just i feel like it was programmed in me that sounds weird but i just feel like i just have dna that just like you're gonna be a youtuber like not in a sense i was destined to make it but that like that's just how my brain has been like i'm gonna be a youtuber

or i'm gonna be 80 with a thousand subscribers like there's no world where i wasn't a youtuber in my future like that was it people thought It was crazy it didn't make sense it didn't make sense to me either i was just like i'm going to be youtuber and people be like i don't know i'm going to be one i'm just going to figure it out i don't care like if i never made it you know and i only had 5 000 subscribers i would probably be working at mcdonald's still just grinding youtube every hour

i'm not working and like just going hard until i became a Youtuber do you ever entertain the possibility that one day you won't care about being the biggest youtuber i guess that's not my main focus but the main goal as it should be is to make the best videos possible because if you're making the best videos possible you'll get all the things you want like if i want to go beast burger we'll make the best food as possible but i want to be the biggest youtuber make the best videos possible so that is what i

i guess i might have Missed poke earlier that is what the laser focus should be making the best here possible and 99 of what a creator wants will happen if you do that um and i mean i'm going on 10 years and i love it more than anything you took my channel away from me like i don't know what i would do yeah one thing i think i've learned about you just spending time with you here is that you love strategy i do you love strategy like First of all we went into jimmy's kitchen and

there's so many versions of katan yeah i like katan more than monopoly because monopoly which i was telling you guys is like very dice and luck face but katan is so strategic and like data and stuff like that also if you ever play poker with jimmy he's got a lot of strategy i love it yeah he's got a lot of strategy and his facial strategy yeah that i think jimmy was like you really Need to be having strategies like you shouldn't have done what you just did i was like three times in a row like

every time like uh the flop would happen and he just fold i'd like at least act like him yeah he's like helping me have a better game against him what does uh what does mr beast do for fun uh i don't if you're not making videos i mean in a perfect world i'd love to go hang out with elon musk or stuff like that yeah but Obviously that's not possible um it's like there's levels like if i had like the perfect friend group i'd go hang out with other entrepreneurs i'd go hang out with people

and just like if right next door there's another youtuber i just walk over there and be like yo teach me something that at the end is what i love the most but whatever anime or stuff i try to just work as much as i can because i don't know i just enjoy it you know yeah is Your dream that more um creators come here yeah i mean even just being friends with them like i call you like at least once a week pretty religiously mom you know i have a rotation of that but i just

i'd love to like revamp the list of people i call every week like i always just call people to people listening and just like be like yo teach me something that's how you stay on on on your a-game and you're always Learning and i don't feel like it's just run dry like you know i i don't i don't i haven't met like a new youtuber in like months that i'm like wow like this guy's a genius and i'm not saying there's not one i'm just like i haven't found that person like i'm actively like right

now like i would hire someone to just give like and pay serious money for someone just give me a list of like up-and-coming youtubers that i could like talk to on a weekly Basis and just learn from you know what i mean yeah and i i don't know it used to be so abundant before but you know i've talked to probably 500 youtubers at this point so i've like squeezed the list dry you know what i mean yeah but yeah that i would i would love more than anything just to talk to other smart youtubers

and learn from them you have any theories as to why that is that it's run dry i don't know i mean youtube's bigger Than ever more creators are coming up than ever so i don't know why i i mean like you know obviously you got a rock and tyler aloe vera and they come up and i'm sure there are tons of other people i don't know why i'm showing them to find them i mean there's probably so many people that went from like whatever 100 000 subscribers to over a million in the last year probably

10 000 plus you know what i mean yeah um but i don't know where's the master list You know i mean someone give it to me you know well but the hard thing is probably like 90 of them do it as a hobby which is nothing wrong with that but they're not like laser focused intense you know i mean not like probably 99 of them you know what i mean like i need a list of that 100 that are like living and breathing and obsessed you know what what do you think that like the archetype

is of someone who comes and either works with you or works For you here like what type of person are you looking for um i mean the biggest thing is you gotta be interested in the youtube space like even if you're like the best uh logistics person in the world like if you don't love youtube you're not you know you're not interested in learning about it you're probably not gonna have too much success because everything we do is from the standpoint of making the Video as good as possible so um if you're not obsessed about

that it doesn't matter if you can figure out how to get a truck on mars you know i mean if if you get it there and it's not positioned the right way or doesn't have certain things inside of it that makes good content or dot it out whatever is best for content then it doesn't really do much for us you know what i mean and if someone wants it like let's say Someone doesn't want to be a youtuber but they'd love to work for a youtuber like how do you learn to do that how do

you how do you study that that's a hard thing that um i mean for people we're interested in i mean we just bring them down and just have them shadow us follow our people and we just dump our brain in them but for people that don't have that opportunity i mean just study just study youtube Watch a ton of youtube i mean on like people trash on internships and i don't we don't really do them but if if i wanted to learn how to be a youtuber i would just find or an internship with a

smart youtuber and just be like yo you don't have to pay me i'll work my butt off just let me learn you know just let me do this until i feel like i've learned enough and like you would learn so much from people doing that i Actually think though that one thing that you can do because like you said everything relates back to the video every a lot of what you're talking about relates back to retention actually and like how to make someone what's the point of making a video if you don't watch it exactly

so i feel like one strategy of studying when you say study youtube is taking a youtube video whether it's yours or another really popular video right we were talking About vox yesterday because that's the closest thing to what we're trying to do right is vox and so i think one strategy is to take that video and actually take a notepad out and just write what's happening in the video exactly literally write down like the first 30 seconds what is happening and that's what i did with your fbi video because i was like okay let me

just understand what was jimmy talking about what's happening in this video and then when you write it Down you're like wait a second 40 seconds has gone by this many scene changes have happened how many was it like a dozen it was at over 12. yeah it was over 12 scene changes there was introduction of new information at each maybe you know six seconds and you had added in a twist by 40 seconds where the the telephone the telephone and the entire time there's tension of him chasing exactly so And the scene changes actually the

first scene change where it's like a drone shot of you sprinting out happens in like probably four seconds yeah right and so then i was like wait a second okay so we now we we aren't going to do that exact thing we don't make videos like that but we have to in that amount of time have that much happen exactly so how do we do that and that i think just again you've you've called me for a year everyone Knows this yeah you call me once a week for a year but coming here every time

dumpster on his videos which yeah as weird as it sounds that's usually what it takes like i coached the guy from like like i mean the guy who's been doing youtube for like six or seven years and like he was like making like whatever like twenty thousand dollars a month then i coached him up to the point where he was making like 250 grand a month Yeah and like but it was like a similar story to you like a constant year of me just beating his head and be like no you dingus do this and

he'd be like no like here's why i do this this is this like that's wrong but whatever there comes a point where you can't like you can't force someone to do it you just back up and and then eventually usually people like come around to it and they try it and then they try a few things also easy to convince yourself That like you're not you don't make the type of content that could get that many views yeah right but you guys should be getting in a perfect world like four or five million views a

video like you should right like there's you guys are smart enough like if it's not then it just wasn't a good enough video in my opinion right i mean even the videos we did though your most viewed videos could be way better right what do you think gets us to a million Subscribers well subscribers is an arbitrary okay so a million million views no you should ask me what helps us make the best videos possible that's the only question you should ask me subscribers don't matter views don't matter i mean they do yeah but all

that comes everything you want as a creator comes from making the best videos possible and thumbnails but it's easier to you know make thumbnails the video part is the hard Part and that's the thing that you're known for no one's known for having no one's like the biggest youtuber in the world because they have the best thumbnails right it's also because they have great phenomenal content you know what i mean like that that's the hard part that very few people do well and that's what people remember you know i mean like you're not gonna have

some random dude when you're walking down the street at Periscope like yo that's the guy with the great thumbnails you know they're gonna be like no that's the guy with the phenomenal videos that whatever you know held his breath for 40 minutes underwater or things like that so that's a tip for you guys but also you guys watching ask how can i make my videos better do that every single day for years and then you'll probably get views i feel a lot like if we put out a video and we're frantically changing Thumbnails afterwards we're

already way too far gone not that it doesn't help to change your packaging but i know when we have a really good video exactly like i know it's really good and that the title and the thumbnail if you upload a video and you're not like you're you're not like this is a banger this is going to bang no doubt in my mind even Though you're going to be wrong nine percent of the time then it's not a good enough yeah you still have to have that feeling even if you should have spent more time let

the audience tell you you're wrong don't put it out when you already know you're wrong exactly yeah yeah 100 how do you know when you're wrong how do you know because you have some videos you have enough if it's 10 out of 10 yeah and it did worse than your other Nine videos and it's like okay but you have videos you you don't even upload sometimes exactly i mean you just the thing is like it's hard it's a lot harder for us because like what we're doing are big productions over the span of months things

get distorted i visualize a giant amount of money and this and someone scooping it up and a tractor and then you do it and it's not as epic you're like oh this is kind of lame you know what i mean like um So it's just i just watch it honestly and i just like if there's ever a moment where i'm even slightly bored i'm like cut it and if there's something where i'm not just like wow you know like the whole time then it's like don't upload it it's not good it doesn't weigh on you

at all that you're like man but i've probably invested over 100 videos of my life like completely filmed i've spent probably i don't even want to pull number on it But but ungodly amounts of money on on videos in my life that don't get uploaded i don't give a [ __ ] best video possible or get it out of my face i don't care what's the last video you didn't upload uh well it might this one is kind of on the fence we're re-editing it but uh if you never see it then uh we did

a video where we built like 10 sets and i built like 10 replicas of banks and it was uh rob this bank i'll give you a hundred Thousand dollars and then so like bank vault number one the the boys had to break into the bank and whoever broke into the bank first got what was inside the votes empty and i'm like so this volt's empty and some of the other volts are empty but one of these volts when you open it will get 100 grand and so they had to break in so there's like they

had to break into a bunch of banks and all them were empty and then after like nine ones the tenth one which They're like none of these banks have the money in they finally break in i think i don't want to spoil it but one of the boys broke in and then they open it there's a hundred thousand dollars in cash it's like congratulations you robbed the correct bank and yeah it's cool but the sets were a little bland and the bits weren't as funny um and you know just i didn't think it was as

good as it could be but hopefully on our we're like on our 12th edit Hopefully this one maybe fixes some of the problems i'm having what's the hardest video you've ever made whether it came out on the channel or not oh boy well let's see oh god tariq you have any inspiration throw on me yeah i mean i'm team trees was i mean i enjoyed it but that was that was a ton man i mean me and mark rover worked on That for like eight months leading up to him i don't want over his hard

drive maybe was seven or six and uh i was like it started with me wanting to plant a million trees and uh i was reaching out to all these youtubers that you know do environmental stuff and the gist was just like you're crazy you're like this just isn't possible you just can't plant a million trees they're like it takes like hours to plant like a hundred and they're like what are you Thinking and then i'm like yo mark can you build me something to plant trees and like so me and mark are like scheming how

to plant a million trees and then i was closing in on 20 million subscribers and i like i did like this thing where i gave my 3 million subscriber pennies 4 million subscribers like popcorn 5 million blah blah and someone on reddit was like you should give your 20 million subscriber or for 20 million subscribers You should plant 20 million trees i was like mark i know a million is impossible but get this let's plant 20 million trees to celebrate me hitting 20 million subscribers and he's like you're a [ __ ] idiot and i

was like let's do it and then we're like you know as we ran down the rabbit hole we're like there's no world where we're doing this and then we're like well what if we gather all our fans and we do like different events and plant them and then we're like nope That would still only play like a hundred thousand like that that won't work and then like okay well what if we pay people to do it and then or what if we do seed drives what what if we uh have our fans buy seeds we

sell seeds at cost they buy they plant in their yard and then we do research for a month and we're like ah it's an it could be an invasive species it could do more harm than good i don't know if i trust 14 year old billy to Understand whether or not they can plant that next to a pine tree so then we're like and we're going on for months on months we're just figuring how the hell do we plant 20 million trees every week we're having calls and then um we uh i remember how we

got connected with the arbor day foundation they've planted like i i don't know the exact number but i know it's over 100 million trees they're Experts like this is this is what they do and um they're just like yeah we can plant the tree they told us their costs and we were like can you get it down to a dollar and they're like i mean yeah at scale we could we could plant a tree for a dollar and i was like boom there you go and me and mark were like okay all we need is

20 million dollars and they can plant the 20 million trees for my 20 million subscribers i'm already past 20 Million subscribers at this point but i'm like [ __ ] it we're in too deep and then now it's like okay how do we get 20 million dollars so we can plant 20 million trees and then we um we just started figuring out slogans like there's so much stuff that never even made the internet like trick shot for trees we were going to try to make a viral tick tock trend and get it where like you

did a trick shot and if you missed You had to donate ten dollars to plant ten trees and then you had to challenge someone else like ripping off als ice bucket challenge yeah and so we're developing this for like a month and then we're like literally like testing it and then like i'm shooting a trick shot donating trees i'm challenging people like in these fake videos and we're like roasting and we're like nah this this isn't going to go viral like no one cares right um and then we're Just workshopping all this and then i

don't know how we landed on it but then we're just like you know what we're just going to get our audience to donate and we're just going to get every youtuber we know to make videos on it and we're gonna just magically pray we don't only raise five hundred thousand dollars and look like biggest idiots on the planet and so we somehow got a list uh it wasn't from youtube it was like some company that does a lot of youtube Data they sell to like media companies and they just gave us a list of like

all the biggest youtubers like on an excel sheet and me and mark just like it took forever man we're just going down the list and i'd be like do they follow you on twitter no do they follow me on twitter no do we check our instagram we'd find some way to reach out to that creator or someone who follows us that follows them will be like hey give us some contact and we'd be like hey doing This thing make a video about trees tell your fans every dollar they donate boom and we went down this

list dm'd over a thousand of the base craters got hundreds of them to make videos on it they all launched at the same time as our videos and like and yeah in the first day we raised millions of dollars and we crushed our 20 million dollar goal the quote of the night is all we needed was 20 million dollars but that campaign that wasn't the Problem it's wild man there's so many like literally it was six months of me just being and mark mark more so than me i'm i'm of the kind of like ah

okay let's do it nature what mark's like every other day we'd have mental breakdowns we're like we're not gonna raise 20 million dollars what are we crazy like we should we should do two million dollars and i'd just be like nah Let's do 20 million dollars i hit 20 million subscribers mark it's a funny story and then i would convince them i'd be like uh and also it's 20 million dollars by 2020. see it's a good slogan and he's like oh well if you put it that way i guess we'll just keep the unrealistic goal

i mean that was a big success though that was that was huge that was a huge success and it is the biggest thing i've ever done yeah i mean literally not all 20 million have been planted i think like 13 12 13 somewhere in there has been planted i think all of them all 20 million will be planted by the end of next year and yeah i think that's a really good example of like you make the best videos possible and then you can do anything like you can do such interesting things like if you

want to plant 20 million trees you could do that if you're making good videos yeah but Like and the thing is like 99 of people if you had that idea like i mean that was so much time man so much times and so many like it started with a million and it's like a half a year of just non-stop obsession and grinding and reaching out and learning and learning and learning and trick shot for trees and this and that all just culminating to that final end point and like 99 of people would have gave up

like they would have gone i want to plant a Million trees if someone would have gone you could only plant a hundred and they would have been like oh well guess who can't do it do you do you think uh do you think attention is the most valuable currency in the world well of course i mean if you could post something and everyone in the world would watch it you'd be the most powerful man on earth so of course simple question yeah it's Just curious if you had that opinion i did yeah yeah i have

the same opinion that's where that conversation ends so what you did with mark was really successful do you have plans to do something different yeah so this year on the it's a few days after the two-year anniversary of team trees we're launching team seas i don't want to give away too many spoilers you know one dollar might get something out of the Ocean we'll we'll reveal it then but if you are a creator which i know you guys have a lot of creators that watch you hit me up or mark rover uh team sees is

happening this year we're gonna try to raise more than 20 million dollars which is terrifying i need your help i'm i'm sick to my stomach thinking about it raise one dollar for every grain of sand on the beach yes yeah sure sure yeah yeah Team trees was definitely the biggest reaction that i remember like for just global headlines yeah everywhere elon musk donated a million dollars so we had this leaderboard the more you donated the higher up you got so like it would like get like a ego match for people and like so like someone

would donate 100 grand it'd be number one and someone turned in 101 and then someone donate 200 and elon musk donated a million dollars to be number One which i thought was cool and then um toby from shopify which i love shout out to you you're like super cool uh donated like a million and one dollars so he took the spot from elon and just sat up there and i thought that was funny that's so good yo toby if you're watching this when t sees happens dm me that'll be fun we expect over a million

dollars we expect 1 million too no i'm kidding even if you don't donate it'd just be cool though get your thoughts on It but over a million and two would be nice oh is that what we're doing just pure frustrating millionaires um i'm curious just if you uh in terms of youtube like i'm really curious your perspective on the vlogging format like creators like emma chamberlain okay like how do you think that plays into the concept of like she I mean her viewership is really significant and sometimes she's just like at her house making coffee

and making a peanut butter jelly sandwich sure like how do you think she captures that much attention well i mean it is entertaining she's a naturally funny person and like that is a skill being um like i i couldn't do that or if i did like it wouldn't be so off the cuff like she she's just an actually witty and Funny person like chris in my videos one of the wittiest people i've ever met in my life like you could just drop this gatorade bottle and he'd say something i'd just make you laugh like crazy

and it's like how where did that come from right um but at the same time you're limited by your personality like she's doing well she's you know top one percent of creators but i mean how many views a month like 40 or something like it's great it's phenomenal but it's like There's she's tied down to her personality if you don't like emma then you're not gonna watch your videos you know what i mean and so there's only so big that can take you and even if you do get super big it's legit like literally just

all on your shoulders it's a lot of weight and a lot of pressure so that is a lot of pressure because yeah the product of the video is your personality well yeah because if you're depressed or you're going through stuff you know It's harder to make videos you know what i mean um but yeah but at the same time like you know a lot of people just enjoy making that type of content so yeah that's true yeah i asked you uh yesterday do you need to be in a good mood to film a video and

you kind of say you said like i don't really have a choice because if i don't then i just burned half a million dollars yeah on some videos here but also your format Lends itself that you don't always have to be in a good mood because like it's the story work that went in beforehand that ensures the reaction whereas like for emma she probably does need to be in a good mood exactly like she does have to be in a good place for her personality it's like two drastically different creators yeah it's almost like do

you try and take out a lot of those variables when you're planning a video i don't know i Just do whatever i think will make the best video possible i mean i hate to always fall back on it that's that's the driver it's just whatever i think will make the best feel possible like if i thought telling people more about myself or being more personal would make the video better i would do it but i think most people like for the most part like they want to see me run for an fbi agent they don't

want to hear me go oh also guys tomorrow's my mom's Birthday you know what i mean like they're there to see me run from an fbi agent you know what i mean so but we did tweet about they call her daddy's podcast yeah you replied to that tweet and you said i'm starting a podcast and there was a lot of people who were excited about that like people took it as a real headline yeah yeah there were some people who press outlets that said mr b announces podcast i mean i the only Reason i would

do a podcast is to make money to be able to do bigger youtube videos so if i thought that i could make enough or make a difference i'd be able to eleven my content 100 i'd do it it's just like that it's it's study big youtubers it happens time and time and time again they like they get big they start side projects they lose focus their channel falls off and then all that stuff fades away with it you know i mean you just you gotta be Focused at the end day that that's what matters main

channel mister beast and all this other stuff supports it you know what i mean right now when you download the youtube app your picture is on there yeah like you on the google play store i don't know story yeah so on the google play store when you download youtube your pictures on there um how much do you interact With youtube do you give them advice on youtube not really no do they reach out to you at all i mean at the end of the day like what am i going to tell the army of 100

people or a thousand people that work on this part of the thing that like yeah my five second thought of opinions better than their analysis you know i mean um no i think they do a good job i think they they take responsibility um and I just i do it's crazy that you if you have a hundred subscribers you have five subscribers if you upload a good enough video it will get views like if you're not you're just i don't want to make such a definitive thing take this to the grandson i don't majority of

the time you're just not making a good enough video if it's not getting views you know what i mean um if that's your goal to get views obviously if your goals not to give views then who Cares you know what i mean um but you can get a million views on a video even if you have 100 subscribers if the video is good enough you can promise i've seen it happen a bunch so next to youtube right under it is there a platform that you like the most next to youtube no i mean i i

like them but it's youtube youtube is what i live and breathe take them all away i don't care i just want youtube youtube's the future In my opinion of television it's the biggest it's it's not going anywhere it's the most dominant and i just i love youtube more than anything why do you think it's so dominant like what makes you i told you like android it you know comes on android phones google and it's just has such a deep catalog and there's so many people on it has the best monetization program like you know youtube's

paid creators more than any Other platform in history you know probably more than the other platforms combined you know what i mean um it's just i love it i love it so much i don't know i think the algorithm also promotes better storytelling like the barrier to entry of the title and the thumbnail if you actually back up that title and thumbnail it requires that you told a compelling story i agree and then like when it comes down to Retention if you actually keep someone from zero to 15 minutes you've done a good job of

telling a story my my problem when i load up youtube on my tv is that there's too many videos i want to watch it's gotten too good at recommending me videos that i see like four on the top row and like the you know top half of like another four and i'm just like i want to watch all these what do i do what type of videos are those like what Are you uh like it'll probably be like uh how uh us aircraft carrier gets food and or delivers mail um you know air flight patterns

and planes and then this one will be like how this random guy on reddit turned a thousand dollars into a million and stuff like that you know and then there's like the random like um what aristocal top people in ten thousand years whatever ago stuff like that um But yeah it's always like they're always so interesting and i know like like i'm gonna watch most these videos because i've watched thousands of videos on my account so it's like it knows what i'm i'm gonna watch and it's just like it's it's so hard at this point

for me i don't know if other people have this problem like the algorithm's getting so good that i think they need to serve less videos because i don't i'd stresses me out i'm like Like which one do i pick i want to watch them all is there an analytic that you wish you had uh the i would love to be able to see what a bunch which one do i say that's a hard one i would love to a to be able to do a b testing thumbnails i think we all agree like that one

i don't even know what to do second i'd love to see Like if someone if someone watches selling houses for a dollar right they watch this video they watch all the way in to the end and i would love to be able to see like if they win watch another video and another one right or a better example if you like like i did last sleep circle for 10 grand right i'd love to be able to see okay well every a lot of people who watch this when then win and watch like last leaf slime

and then actually you can see that i just Wish i don't know like i wish there was just an easier way to show it like you follow viewers well you can click on a video to suggest and see which would suggest it i guess yeah i guess i'm just too lazy to dig through that um it'd just be cool to be able to see the viewing patterns of person but the more i'm speaking at the more i'm realizing there'd probably be privacy concerns yeah if you could follow a user so yeah So i'm like now

i'm going to start back battling maybe that is but you mean like in aggregate like if it said honestly but it does kind of show you that it's like yes people from this video are coming to you how about this i'm an idiot and that just disregard everything i just said there the the more i think about the dumber that was so there was a couple things on your financial statements that i found really Interesting yeah just yeah i loved it my favorite part they're fun to talk about because no one's ever seen them before

yeah so one of the the parts of your financial statement was also merchandise and i feel like it's not something we hear about that often with you unless it's like you're writing everyone's name on the wall giving away tesla yeah um how do you interact with that are you Like does it interest you i saw that it's like available in retailers yeah we're in zoomies and that's going well i um i don't know i don't i i just like i'm so obsessed with like making the pencils possible that i just yeah i hate promoting merchant

videos because it drives people off the site which hurts retention and you get promoted less and then if someone's gonna watch that video in the next video they watch this video You send them to buy merch they don't watch that next video all around so it's like i could make i mean ungodly amounts of money if i promote a merch every video but i just don't want it i just want to make the best videos possible you know so um yeah it's it's not what it could be basically fraction of what it could be if

i like most videos i don't even mention merch Imagine if i promote a merch every single video you know what i mean like i would sell a bunch but i don't know i just i just want to make the best feel as possible and i don't think promoting merch makes a video better but sometimes they but let me back out a little bit sometimes i do need to promote it because some videos cost over a million dollars and i don't do a million dollars per video on ad revenue so You know yeah all right so

we did a youtube money calculator to see how much money your channel has made in total in its lifetime okay lifetime lifetime okay the main channel okay and so that's often 12 billion views 12 billion views okay so the number it gave us was 28 million dollars so it's assuming like a 2.3 rpm interesting i mean obviously i've spent tens of millions of Dollars on my videos so the money has to come from somewhere i will leave it at that you know what i mean okay all right because you've spent more than that of course

yeah i mean tens of millions of dollars have gone into youtube videos like because i've taken all the money from the gaming channel the react channel all the other stuff i'm doing all my merch all the brand deals everything gone right back into it yeah I don't know i mean there's probably gonna be a day where i'll spend over a billion dollars on just youtube videos in the future that's so crazy uh obviously i'm nowhere near that but i'm talking like you know two decades from now or a decade yeah yeah but in a year

you're spending lots more than i just said yeah yeah way more fun i mean like some months we're spending Like four or five million dollars on videos yeah yeah so crazy i saw it in the financial statements yeah that's something try lighting a soccer field or something right you kind of remember renting an nfl stadium yeah or any of that type of stuff it's it's expensive but let alone videos yeah as team guys i Don't want to get into that man it's just how many people work here i don't know the exact number you know

because you know some people are higher and we had a lot of yeah but i mean it's it's a lot obviously dozens of fun dozens of people i'll leave it open for interpretation you guys speculate do you ever feel you talked about like people always suggested that maybe you would get burnt out on youtube do you Ever feel burnt out like are there times where you feel like i think my definition might be different than others you know like some people are like i'm burnt down screw this i'm done i'm done i'm done you know

like never never at that point but yeah like if if i'm going like you know i go from time i get to the time i go to bed like three days in a row i'll be like okay like kind of want to like take half a day off and like chill or like i'll feel it Coming and stuff like that but this is what i'm doing to the day i die i don't care like i love this more than anything nothing's ever brought me a fraction of the joy what are the in-between moments like for

you when you're like buried alive for 50 hours like the because we don't see all of it well you do in between each thing we show time lapses so you could see i was in there the whole time but i mean yeah still you Know what i'm saying i don't see your reaction i don't see if you're enjoying it uh in the middle of it i'm not i'm not the point is to enjoy that one here let me uh just put this out there i did not enjoy being buried alive so we're all on the

same page my back hurts from laying on a wooden board for 50 hours uh that the thing is like um you know sometimes i got a little claustrophobic and i'd be like oh god Like i can't stand up if i i wanted to and but i'd just be like you know we did our research we we tested it we buried the box for like you know what was it uh do you know i don't care like five ten days beforehand like we did extensive research so every time i'd be like oh god i can't move

there's thousands of pounds of dirt on me i could die i'm like nope i did the research trust meth i'm not gonna die you know What i mean i had to just remind myself multiple times like you know you're good because like it's it's it was a see-through coffin so it's different than just a normal one every time i look up i just see dirt and it's like just the only thing stopping that dirt from just suffocating me and collapsing on me is just this glass like this thick you know and that's the only thing

staying between me and whatever like eight feet of dirt so We were in uh one of your meetings yesterday and yeah it's for any upcoming videos and they brought up that there are boa constrictors and then bow constrictors were a real threat yeah to this production to you and that you know while they're not poisonous yeah they can crush your body in a matter of you know minutes yeah exactly so we'll keep the medic within a minute so the discussion was around Where the medic should be so how many medics we should have yeah we're

putting a 2 medic station so they're close enough that they can stop me from getting killed by a boa constrictor so have you developed an appetite for pain for for managing fear and discomfort well i mean we just it's strategic like we don't we don't ever do anything where i could die like buried alive there was a zero percent chance Anything would happen to me like we did our research we've hired consultants we spent over a quarter million dollars spent on that confidence there was no risk i was probably safer down there than i was

up above the ground and like genuinely i mean that i was safer in that box than driving the car home afterwards uh if you really think about it just like when they say you're safer in a plane then you aren't driving a car um and so you know it's like we don't Leave anything up to chance we're very tactical and we account for all that stuff but like opportunity to die is one thing but like just discomfort like feeling oh well discomfort feeling claustrophobic getting really really sunburned it's weird like i like when i counted

100 000 or even before that i cut a table and half with plastic knives which took god knows like days of just sawing um because i was in uh math class when i Was in high school and i just like i had plastic knife in my pocket from uh lunch i don't know why i put it there and i just like saw it a little bit i was like oh wait you can cut a table in half like on my desk you can cut a table half a plastic knife and then i just threw it

away and then later that day i was like wait a minute and then i just like i ran to the store late at night and my mom's like what the [ __ ] are you doing i'm like just buying knives she didn't know As a youtuber like doing videos back then and i had no money or anything but i just bought like five dollars worth of plastic knives and i just grabbed one of our tables i just started cutting it and i hit record and i was like hey guys i'm gonna cut this table in

half of plastic knives and then it's just like i thought it would take like four hours but it like a dozen go by and i'm not even halfway done and i'm just like cutting a table and half plastic knives I don't know why it was so dumb i think if i was your mom and i was watching a video of you watching paint dry i'd be like what does jimmy do you came on the back right right after i dropped out of college and had to move out good times yeah she thought it was going

crazy wait so you dropped out of college and then you moved out of your well have we talked about i don't think we've Talked about that i don't know okay let's talk about college yeah so i didn't want to go to college i don't care but i i sure you should i'm not saying it's bad blah blah blah but for me i i hate i hate school i hate it i hate it i hate it i just want to make youtube videos it's all i ever want to do that's all i ever wanted to do

but i didn't have the best grades in school didn't really have a job i wasn't making enough after i graduated high school so My mom was just like either you go to college or you move out like you're not going to live here and not go to college whatever she wants what's best for me she's it's not her being mean it's like obviously she didn't think this magical youtube thing would work out so she's like you gotta have some type of future you can't just bet it all on the internet forever till you die and

um yeah so i just i want i need to say the story in A way where it doesn't make my mom sound mean because like she she did it because she loves me but um so i go to college it's community college it's not that expensive whatever and i just couldn't stand it man it made me just so depressed i just i hate i hate stuff i just want to be a youtuber that's it and so after two weeks literally just two weeks i just stopped going but i didn't have enough money to move out

i wasn't making anything so i just didn't tell my Mom and then i would act like i was going to college and then i would like just sit in my car in the college campus and just work on videos or edit or um just work on a script or something and then i'd come home and i'd be like hey mom college is great and then i'd keep working and um that can't last for that long yeah no thankfully i don't i don't remember what happened i remember sitting in like on the stairs in front of

one of the College classrooms i was like talking to james one of the people you met and i was like yo i don't know what the [ __ ] going on but like i've just been grinding grinding every other day and i just paid like 20 grand a month i was like i'm i'm ready to like tell mom i thought i'm failing every class and i i move out tomorrow he's like okay and i just i picture that because it's like 11 p.m and i'm just pacing and then i'm like Yeah mom i i'm i

have zeros and everything i haven't been going and i was like i'll move out tomorrow and then i moved out the next day and she was so mad but i was starting to finally make money and so i could afford to move out and there you go how much longer after it was uh that your mom started working with you uh probably then a year after that yeah and then i quickly got to the point where i was Making a whole salary every month and it was like why are you working and people thought i

was dumb the first thing i did was retired my mom um and people were like why would you do that you should save money for yourself and i was like i love my mom she's great i'm actually the best mom on the planet like your mom's second whoever's watching this um but yeah i put her through a lot with poor grades poor everything and like i mean in a world where like you Know i failed college and nothing comes out of this youtube thing okay it's just funny i think what i could tell from meeting

your mom was that your mom loves like the story of you yeah becoming who you are today she loves it so much you go around to all the other studios and offices and there's really like there's no photos of you on the Wall for the most part there's no like pictures from videos screenshots there's a lot of play buttons a lot of there's a lot of play buttons i'll say i'm sure they're playing a clip of them there's a lot of play buttons but it wasn't until we went to the office where your mom works

yeah where we walk in and it's like a mr beast museum and i was like oh okay so she's the one who's nostalgic yeah about this entire journey yeah cause uh I met before i did that thing like two weeks into college i was like how i was like trying to negotiate with my mom i was like all right here's the deal i'll go to college if you do all my homework you do all the homework she's like no negotiation i was like i can't do this i was like i have to make videos like

this is this makes me sad this makes me happy and she's like this doesn't make money this will make money and i'm like but This makes me happy and she's like no and that's i forgot that part that's when i stopped going my mom wouldn't agree to do all my homework now they're funny stories and i don't know why so early in the semester we had this but we had to pair up with random people to do a project and i had a partner and i just never came back and like i've completely forgot about

it but we were supposed to be working on something and like three months later he messaged me all right no At three months sorry jump like um like two weeks later he was like yo um we still doing this and i was like i'm never coming back to college and he's like so do i tell the professor uh and uh and then he messaged me like two months later he's like oh yeah they ended up going easy on me because my partner laughed and he like called me and told me about it and like it

was like the running bit in the class Because she just we got a project together assigned and then i just never came back and he was just left with the whole thing and everyone else had a partner well he may have gotten him a better grade through sympathy exactly that's what he said and so i'm glad it worked out for him but it was funny i felt so bad it's funny your mom told us that story too about how when you started making more than her paycheck every Month like that's when she was like oh

which was a big deal for us we didn't have any money yeah like again i don't want to over dramatize it but we really didn't have much and so like the second i could like she didn't have to work twice on wednesdays and maybe could take a little bit of time off and she could like actually breathe for the first time in her life and stuff like that how did she like see that like where was That money coming from from adsense or from brand deals or from everything i know at this point i wasn't

selling merch yeah i mean i was probably doing brand deals for no i didn't even do my first brand deal until i moved out uh because i that the 10k brand deal was my first one and that was when i was living at my new house so that was after i dropped out so yeah i was probably doing like 20 30 grand a month in ad revenue so whoever gave you that First 10k brand deal got a lot of bang for their buck adam from quidd yeah got it shout out to him he works at

current now and he's really smart oh that's cool he's cool we still work together to this day it's funny because he's just oh that's crazy for other companies yeah that's crazy yeah yeah you've had a lot of long-term relationships with uh with these because i'm not going anywhere i'm gonna be here in ten years yeah that's interesting like with honey and with uh With current like those are like that now it sounds like it's even longer term with adam that's cool exactly um i mean hiring adam has cheat codes for your company because he just

knows so many creators and like if he was just at some company that's doing like a million dollars a year in revenue or whatever i'd still probably work with them just because i like to do you know what i mean yeah it's kind of funny so this space now this is now the Official like biggest single investment you've made of course by uh 20 billion folds as we like you guys are only seeing the inside of this space but there's also a lot of space yeah i don't even want to go too in-depth sure more

acres than you could ever need we're going to build 20 000 square feet of office we're going to build a replica of this i mean the problem is like i talked about before if you you know we have multiple Warehouses but if you since the videos take months to do and you know and i want to upload an ideal world for a month so and if videos take 90 days to do you know what i mean like that's 12 videos that in the next 90 days you got to do and um and if you're not

working on them now then they won't happen in 90 days and so it's the bottleneck space you know what i mean like i've told you guys this a million times but this is for for you Guys like if uh you know one video is taking up all of our studio well we have 11 other videos to work on they can't have until that and so um we just need tons of space to be able to work on videos months in advance because if we don't they don't happen you know what i mean what do you

think would be like a dream collaboration or dream video to do out of here do you have something like that dream collaboration or dream video Not dream but meaning yeah yeah like dreams would be my dream there you go uh yeah i mean if he did a face reveal there's no way he would let me get the call for that but if he did like in one of our videos he just pulled off his mess that would be that that would be epic yeah just all of them if i can pick whatever i want then

craft the ultra viral video it'd be like corpse and dream and all these people Lined up and it's just like one after another just take the mask guaranteed 200 million views i know i when we were playing basketball last night and uh sapnap was like yeah live with dream i was like oh wow so so you've seen the face like hey you want to sketch it out for us do i not ask what color is his eyes yeah that was funny yeah that would be a Very viral video that would be why of course but

obviously you just don't need all this space for that that's true true or maybe you do maybe you do it in a way where you do need the space my dream is uploading consistently which yeah that that is a bigger thing um we just we're all like some months i don't even upload videos some months we upload four videos some months we upload one it's just like what does Consistently mean for you is that once a week or is that or you're just saying anything right now i just want to upload once a week but

long term in the future like three plus years from now i'd love to get to the point we're doing two original giant spectacles never wore seem better than everyone else [ __ ] huge ginormous best videos damn world videos twice a week do you think that any of your other videos are sorry do you think any of the Other channels will pass your main channel ever no no no you don't think so even like foreign language even like india like could india the hindi one uh could that pass the main one audience wise more people

could watch it but i doubt it would pass the main just because you know it's dubbed it will get up there though a large percentage like the espanol channel and i'm sure you're you're showing it as we're doing this like it's getting two plus million views Per video and you know i mean it's the same videos dub you know what i mean yeah so which that already is wild for dub content totally but it's like this it's actually a classic strategy in every other yeah every entertainer or whatever i'm a huge fan of anime and

like i i saw this one video of naruto where they like compare a really emotional scene in like 10 different languages and it's just fun i mean when i used to go to india when i was a kid i Would watch friends in hindi like really you know i'd sit there yeah and like do you speak hindi i understand it fluently i don't speak it so here's sentence in hindi uh sure yeah come on yeah namaste [Laughter] alaikum it's like peace be upon you it's calming just to hear people it is yeah yeah i don't

know why it really they're Watching to learn more about youtube they're taking notes and i'm just like hey talk in arabic it's like okay cameraman talks in arabic comedian cameraman speaks okay we got the formula it's interesting like if you don't know what someone else is saying and it's a different language you can sort of like surrender the fact that you need to understand exactly that you need to like pay attention to Comprehend you're just listening i kind of get that you know yeah you're just like i do i don't have to i just get

to enjoy that yeah just sit there and la la la yeah yeah but that's why visual storytelling is so important like just stuff that doesn't need language that's like the stuff that at least i've seen ghosts the most people and i know we've been going on for a while but now it is the time to hit us the most important question Because you're re-hooking the viewers you're telling them this video is not over what's the big question to keep them watching last time you were on our channel you told everyone that if they subscribed you

would pick one of them and give away a thousand dollars or actually no you guys you told them that we would get it did you do it yeah we did it we did it because we did it no no we did it and we filmed it too yeah yeah My question now for you is if people are watching this video and they subscribe how much money do they they get if either how much money do we use okay how about this if you subscribe not you but one random person that does i'll give you this

gatorade bottle i'm gonna give it to you okay and they'll give you 500 bucks okay deal there you go you can get this unopened actually Here let me let me make it less valuable okay here we'll just drink a sip clip this sell this on ebay with this clip someone paid 500 for this we are literally going to take this so if you subscribe to the channel you can win this and you can win 500 bucks so you can pick one random person all you gotta do is hit that subscribe button we're closing in on

a million subscribers the second they just Start getting 70 retention on a video we're closing in the second they do the things they tell them yeah yeah all right can't wait to find out who gets it whoever gets it don't drink it watch this gets like nft yeah that's gonna get nft uh cool okay cool i mean i'm i'm happy with that i'm happy that's that was awesome yeah that means we should abruptly in it for good retention