How to find affiliate marketers for your product? Now, I'm going to really encourage you to not go the maybe, "I can list family and friends to sell my product for me. " Don't go that route.
I'm going to teach you in this video, how I went to find the right people who actually wanted to sell my products for me, let's dive in. Now, the first time I ever saw some of these principles I'm going to walk through with you here. I actually was working at clickfunnels and I was, I'd only been there for probably two or three months and Russell was working on the next iteration of a product that he has called, Affiliate Bootcamp, and he asked me if I wanted to go in and create some videos, some strategic videos on how certain affiliate marketing you know tactics and strategies, and it was really apparent to me that those affiliates who took that training.
There was a there's a wide divide between the new people who really didn't understand this stuff and they're like, "Of course, people are going to want to go promote my stuff for me. " There's a big divide between those people who wanted to go sell it, who needed to go sell it, who were experienced to who honestly really didn't know what they were doing. What I got to witness was Russell attract people to him to pitch his products.
It was really fascinating, I'm going to teach you more about that over these quick principles. This first principle here is really about having commission breath, alright. You ever heard that phrase before?
If you are talking with a salesperson and they're not really listening to. They have what is sometimes called commission breath. When you're talking to affiliates, you need to have commission breath.
If you're trying to attract people to come to you, to sell your product, have commission breath. That's why they're there, they want to know about the money. They want to know how much they're going to get if they sell your product.
They want to know if there's going to be usually what is called, a 2nd Tier Affiliate Commission. They want to know those things. You need to have commission breath.
Selling people to sell your products. Selling people who will then sell your products is sales. You have to sell good affiliates to come sell your product for you.
That's a big key thing to understand with this, it is sales. The same thing that you're doing to sell a customer to buy your product. You're selling people on using their time money and attention to sell your product for them.
Both are sales and until you think of it that way you probably aren't going to get good affiliates to come promote for you. Understand that an affiliate is motivated by commissions. So, you got to have that commission breath and you need to start selling because that's the language that they talk in.
They're salespeople just like you as an entrepreneur, you're in sales. So are they as an affiliate marketer, they're a salesperson and so, what they want to know is exactly what's in it for them. That might feel weird because it's a different language than you speak to your actual product customers.
Your actual product customers, you're solving a different problem for them. But if you start trying to get this big batch of people to come sell your thing. You're speaking, you got to speak a different language.
You're not speaking the same language as what it takes to talk to your customers. You're talking money. Now, this might sound weird but I like to longboard a lot.
Longboarding is so fun you know, on the road, road longboard. Longboarding is one of those skills though that is really easy to pick up. But the gap between beginner and expert is huge.
You know what I'm saying? It's like I started playing the ukulele. It's really easy to play that instrument.
Like pretty good out of the gate. But the gap between like it's a low barrier to entries is for you know in terms of skill. But the barrier between beginner and expert is massive.
Affiliate marketing is no different. It is very easy to become an affiliate marketer and it's actually really easy to get a massive pot of people who say they want to promote for you. But the chasm between those new people and the real experienced affiliate marketers that you really want promoting you is gigantic.
It's way more than an 80/20 principle. I'm gonna say like, one percent of affiliate marketers are actually really good at it. The rest of them are just people who don't have a product and they think that being an affiliate marketer is somehow easier okay.
So what I'm telling you, you're looking at how to find people to promote your thing for you. Understand that you kind of have to hunt down the big ones. You kind of have to hunt down the big the serious affiliate marketers that actually understand how to play the game.
Because 99% of affiliate people who come. . .
I'm saying this because for 2 or 3 years I had maybe it's probably 10 to 20 people a week, asked to be an affiliate for me and of all of that I had maybe, I don't know, 10 do anything. It's like total, they made a lot of money. But we had to sift through a ton of people to find those bit.
That's why I'm saying that okay. So just be aware if you're trying to find people to promote your product. You're gonna need a thousand people that say they want to because they commission breath, "Oh, I smell it.
" It's like, yeah. You're getting all these people coming in yeah, of course, I want to go promote the thing and sell that thing. But it's not, you can go through them.
You got to hunt down the real ones though and be willing to sift through that and go through that. That's part of the game. We played that game for several years and then we're like, you know what, we're done sifting.
Let's just not do it anymore. But some of you are like, "I want affiliates that's gonna be part of my major strategy. I need other people selling my product.
" That's fine, be aware of the fact that what I just told you though. Tons of people, "Yeah, but the actual reality is affiliates are usually pretty lazy", and you gotta incentivize them like crazy. That's why we write pre-made emails and pre-made images and put together pre-made.
. . and load them with all these tools.
Because it increases the chances of doing something right promoting it all. One of the best ways that you can get people to actually take action while you're sifting through is to create contests. Just start creating contests.
That's a reason for them to act. You're giving people a reason and that is very, you have to manage this. I'm telling you, this because a lot of people ask how we got such a big affiliate army.
It is a management, I don't know, it's a lot. You gotta put a lot of time and effort energy into managing an affiliate program. It's not this just like sit back on the beach laptop lifestyle kind of a thing.
You gotta manage a good affiliate program. Before I get into the third principle third and final principle of this. Please go and hit the like button subscribe.
Let me know what you think about this. I'd actually love to know what you've done. It'd be kind of cool if everyone kind of pitched in.
What have you all done to get affiliates to promote for you? We kind of create a bank of cool information down below in the comments. What is it that you've done that's got the coolest affiliate group to you, to actually promote for you?
Alright, I'm gonna give you one of the biggest tricks ever. It was so fun to watch, it was so fun to be a part of it. This first story I told you about Russell building a training about how to be an affiliate.
Guess what he actually did? He said, "Hey, marketplace. You want to learn how to be an affiliate for free?
". He created a free program. Guess what all of the examples were?
His own products. He trained people how to be an affiliate marketer for them. He taught them how he's an affiliate but all of his examples were using clickfunnels products.
What do you think happened? He created an affiliate army out of people who are not planning on being an affiliate. I watched the magic of that and I was like, "We gotta go do the same thing.
" So I created a program it was free for a while, it's no longer, it's a dollar. It's called, Affiliate Outrage and Affiliate Outrage has brought tens of thousands of people through in the last two or three years. But all my examples are with our products.
Well, what do you think that did? It was a free killer 30-day program. It was a really awesome amazing program, and what that did is it brought a massive list of people coming in.
But since I'm using our products as examples. A percentage of them became affiliates for us and we're just auto recruiting this massive army. It's one of the easiest ways to go do this.
Think about any kind of like a sales company. They do something very similar. Like, if you're bringing in salespeople, if you're bringing in phone people.
They often will say here's the course to go through to be successful selling our product. You're doing the exact same thing. Here's the course to go through to be successful selling a product.
The difference is we made ours free for a time it was free and that brought a big pot of people coming in and I'll tell you that when one of my is my second product hit a million dollars and it was a few years ago and it was cool to watch. That of the million in revenue. I think about 200 grand was from affiliates doing exactly what I'm telling you right here.
I taught them how to affiliate my products, general principles. But it was my things were the examples. Strongly encourage you to do the same.
I was about to end the video and I realized there's one more thing I want to teach you that's kind of a sweet hack. I love affiliate marketing and I know more about it than I think I did, and one of the ways to go find killer affiliates is there are really cool platforms out there that literally attract people to put their product on for other affiliates to go find. So, if you're trying to find people to promote for you.
Put your product on a service like ClickBank. ClickBank is hundreds of thousands of products that affiliate can go to and say, "You know what, I want to affiliate for that", and they just grab their affiliate link. It's really cool because it attracts like literally, there's hundreds of thousands of affiliate products on ClickBank.
Some of the top ones are making 10, 20 even more grand a day. It's a massive, it's not a new thing at all. I kind of feel like it's.
. . I don't know it's almost like Facebook in some terms of pro affiliate marketers.
So, I would go to a place like warrior forum, that's another one. I'd go to ClickBank, I'd go to and what you start doing is put your product on affiliate marketplaces and big affiliates are watching them and so, that's one of the easiest ways to also feel like, "Steve, I don't want to go create a course around this. " That's totally fine.
I regret, I strongly recommend it like, I was just talking about. But another fast hack is just to go in and start putting your product on other affiliate marketplaces, they'll come to you. That's probably the only time that phrase is true.
Hey guys, thanks for watching. I have a really cool free gift and it is a small mini-course that will walk you through more of my affiliate strategies. As you can see, I'm really into affiliate marketing, it is not actually the core of my business but it's been one of the greatest lead creators for what I actually sell.
If you want to learn how I actually go create really powerful affiliate programs. Both for me promoting, getting people to promote, and the simple automation that I kind of in some ways made up on a few places. It's free, it's a free mini class.
Go to makeaffiliatesgreatagain. com and the 5 day free mini-course will get sent to you for free.
