Print on Demand Challenge $159K In Sales | Ep. 12

this past week our print on demand store did over $30,000 in sales now this is our 12th week of running it as part of our print on Dem challenge where we're taking the store completely from scratch to over seven figures in sales and I'm doing this to show the step-by-step process so that you can follow it in your own business and hopefully recreate these same kind of results that's why in this video we're going to break down the sales from this past week and share exactly how we were able to Skyrocket up almost 100% from the previous week and later in the video I'm even going to show the exact ads we're using along with our profit and so you can see exactly how much I'm taking home at the end of the day without further Ado let's jump into the numbers I'll start off with a little refresh for you so you know this is legit no funny business all right so starting off on the 18th which was a Monday which is typically our lowest sales day of the week we were up up 51% from the previous week we did $3,400 in sales just about and then on Tuesday we jumped up again to 4,100 and this is up 150 the previous week and if you've been following this you know that the last two weeks we were down on our projections so we really had to pick things up and I'm going to share in a second what we did that turned things around so dramatically cuz they're going great now then on on Tuesday we did almost $4,300 which is up 145% previous week we only did $1,700 that day then we came very close to hitting $5,000 in sales on the 21st and then it dipped down slightly to 4400 on 22nd and back up to 4,800 and then we finished out the week with a $4,400 Sunday so all in all not bad but what were the other key stats for the store this week we had a conversion rate of 2. 64% it's not bad it's slightly uh higher than we had been seeing cuz it was up 15% we had a dramatic increase in the number of orders which you might say yeah duh your sales went up by 61% another important number to notice is our returning customer rate so the percentage of the sales that we had that came from customers that have already ordered from us in the past was down 29% which is that's a little clue means that it was not some magic that we worked in our email list or something like that to get people to come back and droves it was something in the ads that we fixed and your second clue is that the number of sessions increased by 35% so we were getting a lot more traffic to the site similar breakdown though Mobile versus desktop far more mobile it's always going to be that way predominantly Facebook Instagram tiny bit of YouTube which I'm not even sure how we would be getting that and before we jump into the ads and show you what is working so well what's the new strategy we implemented let's take a look at where we're at in the challenge overall and to date since starting on July 1st we have done just under $160,000 in sales which is pretty awesome because you know from the previous videos that we normally are at about a 20% profit margin which means this is around3 to $335,000 in take-home profit and I want to emphasize again that while I know there are Drp Shipping videos out there that boast sales like 10 20 grand in a single day that they're able to start up just like that that while those sales are possible the flame that burns brightest burns out the fastest something like that is the saying but that's definitely the case with Drp Shipping those people people they find one product that hits really heavy it it generates a lot of sales and it burns out and you have nothing we're building here is a brand that is not going to go like this and then that it's going to go like this it's the compounding value that we're building it's the emails and the contacts and the customer list and the LTV and the product catalog that we continually building out and all the product expansion opportunities so it's not a one and type scenario it's something that we're going to be able to continue to build on and not only build on it and have it compound in our growth but also be building brand equity in something that we could ultimately sell if we choose to so in our ad account the week of the 11th to the 17th we spent $6,300 at a 2. 44 row as and the week before that we spent $5,700 at exactly the same row as so we holding relatively steady at lower row as cost per click was 54 and we are at lower spend but then this past week the 18th to the 24th we spent over $7,000 at a 3.

4 Raz which is a insane jump now the good news is that this didn't require any marketing Wizardry or anything else all that I did was follow the exact system that I'm going to be sharing with you in a detailed 2hour training just for now know that if you follow this system that I'm going to map out for you you can get results just like these and it's honestly much much simpler than you think all that it requires is two things number one is making sure that you have good products that people want basically do you have good designs for your products that are in a popular Niche number two is testing a lot of creative and the creative testing is honestly really easy cuz I'm not a graphic designer I'm not a super creative personality so I'm not in like canva for hours on end all that I do is I take my procedurally generated mockups and throw them into Facebook ads and let Facebook turn them into carousels slideshows different formats and see what works best but it just takes time it takes hours to upload all of them and click through it I can probably Outsource this eventually but as of now now I'm the only one doing it so you can watch that detail training to learn the step-by-step piece but I'll give you the cliffnotes version now it's that I had my campaign structure here really just comes down to these main campaigns and I had ads in my testing Library basically my Bullpen that while the rest of these campaigns were running normally like the ones that are actually spending the most amount of money see like 3 grand, 15005 00 this one's less than half of them and it's normally honestly less than even that I just the testing started doing so well that I just started increasing the budgets on them but basically I have a bullpen of ads that are on Deck waiting for when my current winning ads burn out the reason I do that is that as soon as they burn out which will happen creative fatigue is inevitable cuz people will get hit with your ad again and they'll get tired of it and Facebook will stop pushing out to new people cuz performance will start to dip you want to have new ads that are ready to that are just sitting there that you're able to copy and paste right into the account to pick up the slack and this past week is an exact testimony to that strategy working well because the one change that I made was I saw that my performance had been dipping consistently for the past two weeks so I went into the testing library and grabbed one of the winning products that I have in there which I have at least five or six sitting there right now and I C copied it to the other campaigns so this is inside of one of the campaigns that I copied it into I can't show the adset name cuz that would give away the brand and there's lots of little copycats out there but anyway so I have four ads in each ad set and I noticed that two out of the four weren't spending like at all that means that Facebook has identified them as just losers or at the very least worse than all the other ads in the ad set so when my performance started dipping I just went into the adet and took those ads out and plugged in the new one and I plugged it in across all four of these and what do you know overnight that winning ad started getting all of the spend across all of these ad sets so that's how you're able to quickly turn around your ad account basically just comes down to testing and more testing there's no sexy one Silver Bullet answer to it but it it works so that's how I turn around the ad so quickly and now let's take a look at the profits and see how darn worse it is to have turned things around by putting in the effort in the ad account something happened to the recording so now we have a new hoodie but anyway this past week for our Topline sales we did $ 32,8 one70 then quickly deducted from that however is our discounts and refunds which we did 2,5 5635 which the majority of that comes from the fact that we're giving away a 15% discount which is driving a lot of sales so I'm pretty okay with that and our next largest expense is prini which is $1 13,694 182 beautiful we're making them a lot of money moving on to our Merchant fees which these are the transaction fees we spent $1,528 Facebook ads cost $711 1924 Google was $25. 59 overhead has remained relatively consistent and is $83. 33 per day which comes out to $83 for the week then we have our printify rebate for 5% which came out to $479 30 and my favorite credit card aside from the MX gold card cuz it gives 4X points is is the capital 1 2% cash back which this week earned us $432 126 which brings us to a grand total profit in our pocket at the end of the day of $8,498 which is pretty exciting cuz it's a massive leap up from the previous week and it's roughly a 30% margin for us which is really strong and our overall return on ad spend including everything was was about a 4.