hello so welcome back to another one in this one I'm going to go over my Facebook ad strategy for testing and scaling uh pretty straightforward probably simpler than most of you guys would expect uh but first let me be a guru and get this out of the way cuz comments in the last video were telling me this is fake you could see last month here boom there you go hit the refresh I don't like doing this at all um but the comments doubt so I have to soon enough I won't um there you go okay
here's the Facebook ad strategy so first I'm going kind of just go over the strategy then I'll actually just go inside Facebook and show you um so testing there's pretty much just two parts to the Facebook strategy and is just testing and scaling right um I do both of mine together so my testing campaign is let's do it like this we have one main campaign I CBO or now Facebook calls it Advantage Plus budget this isn't an Advantage Plus campaign this is just straight manual normal then within this keep it simple for now we have
an adset this is going to be a flex ad or Flex this is now on ad level and it used to be called uh DCT now it's Flex ads because dcts are going away but it's the same thing and then within here I have one Flex ad very simple now I will launch about at my scale I'm launching about 12 of these a week um as you spend more you need more winning crat for Facebook to spend to to continue scaling so as you increase your spend which we'll talk about in the scaling part uh
you need to also increase your CR output okay but to start I recommend doing anywhere from 1 to 4 a week assuming you're testing with like 100 bucks per day or more you need the budget to match how much how many adets you have in there how many ads you have in there if you have 100 bucks a day and you have a 100 you know different ads you want to test in there it'll be a bit much and hard for Facebook to optimize because you want to consolidate spend to the best of your ability
so Facebook can learn better and better in that one area if that makes sense so I would recommend let's put it up here here $100 per ret minimum so once again if you're testing four I'd recommend 400 bucks a day you can get away with less 200 250 uh but the fastest learning the fastest way to move will be about $100 uh per adset per day okay so you would just take this now once again I'll go like this here this will here be the exact same right so in the same campaign you'd have hopefully
this is this on the screen here there we go let's say you're launching would be like this and so this would all be right under the same campaign excuse my beautiful drawing here now within each Flex campaign or sorry within each Flex ad I'm stacking these 10 3 3 two this is and once again afterwards I'll go inside of Facebook itself and show you how I set this up but this is 10 creatives three headlines we go creative headline three primary texts and then to descriptions uh we don't always have 10 it really depends I
usually prefer to stack it but this will be anywhere from five to 10 ads in the single Flex ad now what's important is that in each singular uh once again Flex ad whether it's at the ad set or ad is the same thing because there's only one ad in the ad set here right so it doesn't make a difference when I when I talk about the flex ad I mean the ad level each adset slad is separated by angle or by concept so we're not mixing different angles and mixing different concepts within the same Flex
side because we want to see where Facebook spends to um and optimize from there because Facebook will spend to what ads can scale because oh where'd that go let's pull this back up here there we go so Facebook's going to spend because on the asset level we are looking for lowest cost Facebook will spend to where it's going to get the most purchases and so Facebook will spend on whichever Flex ad it think get the most purchases and if it's not performing well it just means your ad sucks you know straightforward so this here will
be the same in each ad different concepts if you don't know what concept or angle is I think I have another video on the channel to go watch that because I'm not going to go over that in this one so that's that now let me move this down a bit before I get to the scaling part you're going to let this run for seven days days no touchy seven days don't touch it let Facebook optimize okay let Facebook optimize after seven days if it's less than seven days um and it's just doing terribly then sure
step in and cut or low the budget or something but I always let it run at least seven days because Facebook takes time to optimize especially when we're running CBO um this is very important you gota let Facebook do its thing and find you your buyers so after let me make some room here you would let it run for seven days one of three things is going to happen right first it's hitting your Target and better it's beating your target right if you wanted a $50 CPA it's coming in out of 40 or 45 great
two it's at Target or three I'll move this over here so you guys can see it it is uh over Target now if it is hitting your target or better great don't touch anything your campaign is profitable is making you money just increase the budget which will get to in scaling but don't touch anything you're fine it's working leave it let it continue spending let it continue to optimize it only get better over time especially with the flex ads the more these things run the more spend they get the better they get I've had Flex
ads running for years years straight at this point without having to touch them if it's at Target you want to optimize the campaign to see if you could bring it under Target so usually this would mean oops usually this would mean uh turning off the different adsets or ads that aren't performing and or launching new ones alongside it so if you have let's go back up to this right let me bring out a color here if this one here called Flex add number one is performing and these two aren't you very simply will just turn
off this one and turn off this one so now you only have one add live and launch two more that's it and you repeat that process until your campaign is hitting the Target and you can increase your budget very straightforward okay if they're all working or only one's working now let's assume this if I'll just keep it red if this one this first one here is working and this one and this one are not working and you're still hitting your target leave them on don't touch it whatever is working in the campaign you're hitting your
target leave it it's working do not touch it so if the overall campaign is hitting your Target and beating your target just there's nothing to optimize you don't need to optimize anything if it's at the Target you need to try and optimize to make sure it's at the Target so that's when you start optimizing on the ads set or add level and if you're over Target same thing you're going to optimize you're going to optimize excuse my handwriting and kill losers and launch next test that's it you launch them if it works you leave it
running if you launch it and after seven days it doesn't work you kill it and launch more that's it I launch mine every Monday or Tuesday I'm launching 12 a week at this point okay and we should be running more to be honest at the at the budget the campaign's at so that's it hitting the Target in better scale at the Target optimize three over Target optimize kill losers launch next test that's it that that that's literally it so scaling increase budget that's it this is all you have to do you have one campaign you're
running all the flex ads in there as you have winning test that campaign's already going to scale because your scaling campaign is now your testing campaign and vice versa you test it works hitting the target you could increase the budget you're scaling okay so that's it you just increase budget now when I'm increasing budget I'm increasing anywhere from usually about 10% to all the way up to about 100% it really depends on how much you're hitting your target right if you're at a if your target is a $50 CPA and you're coming in at 30
well you have a lot of room to get to 50 you could push the budget harder if it's at a 50 and you're at a 45 or you're at a 40 you're a little bit closer you can't push as hard so then maybe just oper 10 to 20% usually most people fall in the middle or not in the middle but closer about to the 10% and do about a 20% increase if you're trying to take it slow go on the go on the lower end uh if you have a lot of room and things are
really crushing it just just go for it push push the limits you always have to push the limits to see what breaks to be able to know what's optimized next and move forward right so that's it that's literally it for scaling okay now a few things on when you're doing this here after you increase the budget at a certain point you will hit the target once again your Target's a 50 you're at a 45 you increase budget maybe you get to double your budget now you're at a 50 well what do you do the same
thing we went over here when you're at the Target you always just come back to these three that is it right I'll even add this in here at Target optimize and that's it right uh scale so once again be very very simple if you're hitting your target if you're at of 50 and you're beating it increase the budget by doing this right Tada if you're then scale now you're at the Target you optimize you kill the losers what's not performing you optimize the adset level or the ad level you kill the things that aren't performing
you leave what's running and see if that improves the CPA and now if you're hitting the target what happens if it does work and you hit the target well to no surprise you go back to step one and you scale then when you're at the Target you come back to step two great now what happens when you optimize and it still doesn't work well now you go to step three you optimize which you just did step two right still didn't lower it you kill the losers and you launch your next test and what do you
do after that you come back to here and if the new test didn't scale well you optimize this and if the optimization didn't work that's a terrible Arrow then you just come right back to here with this one again okay so you're just rotating through these three non-stop this is the simplest I think I could explain it and you're just continuing going through those three okay so other things I want to mention on scaling a secondary Advantage Plus campaign so I do also have an Advantage Plus dropping campaign with a z % cap on existing
customers because I only want it to do prospecting to the best of my ability because Advantage Plus already does a lot of retargeting uh this isn't like a scaling campaign for me this only is probably about 10 to 20% of the account spin um and it hly mostly does retargeting for us more than anything else so when I find winning ads these winning Flex ads I literally just duplicate the flex ad I go into Facebook hit duplicate and put it into this Advantage Plus campaign that's it right and for me this mostly does retargeting it
has a higher frequency than our normal broad cold campaigns and that's fine it's 10% it does its job overall it helps the account CPA some people have this as their scaling campaign I've never really been able to push the budget on it like I have on just like the one normal testing and scaling campaign but I use that as retargeting and you L just duplicate the flex ads you could also find the post ID from that winning Flex ad and put it in there but recently for me the post IDs have not worked at all
I just put the flex it in there and they've been crushing way more than the the post ID itself and so I'll show you what this setup is on Facebook too um that one's pretty straightforward um and last but not least the most important part I need to hammer into you guys' head is when you're testing these creatives like scaling in Facebook has nothing to do with your testing setup right you could do this or you could test or you could test with cost Caps or you could test disadvantage plus if your creatives work and
you have a good offer and good product it's going to work and you will scale right it comes down to that so don't think you're going to implement this and all of a sudden you're going to start scaling this is what I do it works for me it's a very Consolidated structure which makes my results super consistent um and it just easy to scale and very easy to manage right because it's all all in one and that's it I just repeat this three-step process right of launching the test like this and just going over that
non-stop right launch the flex ad did it hit the target no is at the Target is it over the target follow those steps and I just rotate through those right but this is only going to work if you have good ads a good product good offer and a converting landing page or product page whatever wherever you're sending your traffic right and so when you are scaling and you're launching your new creative you need to make sure you have a creative process in place where when your tests lose you learn from them you analyze them you
make your best hypothesis as to why that didn't work or it did work and bait your next test off of that what you're trying to do is the most important thing here we'll put like big step one in your creative testing is you're trying to find the core messaging slash angle that converts at the start of a product launch this usually requires a lot of testing but once you find this once you find this you simply make a ton of more ads with this oh God that Arrow angle that's it so you have to find
the core messaging an angle right let's say you're selling a dog bed and it's like like dog anxiety helps cure dog anxiety and that's what it works well then just keep making ads around dog's anxiety because it works and this core messaging s angle is what scales if you make a bunch of ads in this angle and you're not scaling it's because that messaging or core angle one isn't portrayed well enough or two that messaging isn't broad enough to convert a bigger audience right so you need to find the core messaging SL angle that's that
converts and I guess and scales then you rinse and repeat that will easily get you to at least six figures a month and multi figures a month once you do that you simply find more winning angles so to be clear once again this isn't some secret some Secret Sauce like it does not matter how you meet you buy on Facebook in my opinion like yes there's there's practices is what I'd call them but if your ads are good it will just work and you will scale so you're not just launching random ads in these Flex
ads you're not just throwing 10 random ads into these Flex ads and thinking it's just going to scale each one of these ads calls a concept or angle and at the initial phase we're trying to find the angle that works and converts and then after that we're just rinsing repeating and making better and more ads under that core messaging and that's what scales you because when it comes to your creative testing you're doing one of two things you are improving efficiency which essentially means you're lowering your CPA and you do that by finding new winning
ads or better versions under the same angle so once again if the anxiety angle is working you have one winning ad and now you have two or three winning ads under the same angle that are better than the first one your overall CPA will drop and now you're more efficient and two is you go go for volume and this is where you're trying to go into new uh I guess it's call it new Target audiences or new pocket audiences and how do you do this you don't use interest targeting you're on complete broad sill and
you test new angles based off the messaging in your ads Facebook will know who to serve the ad to that's it so one improving efficiency it will get you to multiple six figure months without a doubt you find one really good core broad angle that really works for your target audience you scale the out of that by making a lot of good ads in there once you keep making new ads and new ad under the same core messaging an angle and it's not working anymore add another angle repeat the process add another angle repeat the
process okay so now let me go into Facebook and actually show you what this looks like so here's an ad account first we'll go over that one CBO campaign and pretend you're just launching from the start um sales going a manual sales campaign we'll we'll call this test why not you probably name it better than that we are not using a catalog we turn this on Advantage campaign budget once again let's say we're launching with three Flex ads ad to start so we'll go 300 bucks that's great uh that's all good new adet right this
would be Flex add one this is an old pixel you have your pixel selected then you go for purchase we're leaving all this as it is you would schedule the next day at midnight locations um I Target worldwide to start I'd probably recommend United States depending on what you're selling or where you're located but I'd probably start USA and then expand to worldwide after that we are want to go switch to original audience no no end date we're going leave that completely broad completely broad completely broad that's completely fine I don't touch any of that
once again this is going to be the same thing this going to be Flex add one right here you hit flexible I turn this off and here you go you could add 10 videos up to five primary text so once again this would be like I'm not going to do it all but primary text one right there you go this would be primary text two and so on right there you go same thing with the headline one two and WR three three and then I do two descriptions one putting random things in there to fill
it up too so I would put 10 videos five to 10 videos I usually do more if you can because why not test more 332 put the your you're sending it to turn this off sometimes Facebook messes up the format if you do that shop now and you launch you would come here all you would do is duplicate this boom this would be Flex ad two this would be Flex add two and all you do is come down here and you change these up to match the concept you're testing in this ad set in this
angle in this ad that's it you have three of them hit publish that's it that's the setup now for the secondary Advantage Plus scaling campaign you would go sales Advantage Plus shopping right I'm not going to bother with the name I go website not website and app purchase your same thing whatever whoever you're targeting the location budget i' probably start off at about 20% your daily budget it's called I don't know 100 in this case this you would click and put zero and I don't have it clicked on because I have to go set the
existing customer so what you would do would you be you would upload uh from your email marketing clavio or whatever you use for email marketing your customer list upload that to Facebook and set that hey I want 0% of my budget going to that list right that way you're not just going to the same people you've already converted same thing next day at midnight and I would absolutely not do the Advantage Plus until you're scaling and spending on the main campaign this is just a secondary campaign that does a lot of retargeting for us and
brings in a good CPA right so here you're not actually going to create any ads you're going to import the ones from your Flex ads right so let's go back to the flex one once again I say this is the flex campaign testing campaign I would literally hit duplicate existing campaign pretend it's there there it is Advantage Plus shopping duplicate publish that's it that is literally it okay so hopefully that makes sense if any other questions leave at the bottom um but don't don't I know this was probably a very slow technical video um but
this is exactly what I do to do over a million a month and it just works it's very Consolidated it's very simple which lets you put the focus where it needs to be which is actually on creating good ads that convert right that's what's going to scale your brand a decent product with a decent offer with a decent converting converting landing page and then just scale your content get better at making good ads and you will scale that's it okay so if you enjoyed it subscribe leave some leave some comments and some questions and there's
a link in the bio if you want to check it out if not that's too cool and I will see you in the next one
