Make More Money With These CTAs (Call-to-Action Masterclass)

in this video I'm going to show you exactly how to create the perfect call to action CTA for your affiliate e-commerce or service-based website and I'm going to be backing this up with years of psychological research and AB testing data you're going to learn how to pick the perfect button color that's going to grab eyes off visitors that visit your website and how to write text that gets the clicks I'm also going to be sharing the exact ctas that I've AB tested to get the best results with solid CTA optimization you can literally double your

conversion rate and I'm going to be showing you proof of that later and my goal with this video is to teach you how to do this so you can do it for your own website now before I go into beast mode talking about ctas can you just take one second to smash the like button no really it just takes one second and once you do it I promise to make these arrows stop cluttering the screen okay awesome let's get rocking the first and funnest thing to tackle when it comes to your ctas is your button

color you need your call to action buttons to stand out from the background of your site so my question for you is what color is your website if we look at my site digity marking you'll see that the general theme of the website is green and I've chosen red as my CTA color because it pops off the page you can't miss it how did I know to choose red easy Google the term color wheel and you're going to see a whole bunch of images that look like this identify the color of your website and then

look at the opposite end of the color wheel to find your optimal CTA color also known as the primary action color this color will be both complimentary and opposite from your website and will pop off the page so as you can see in my case have a green website and red is on the opposite end easy peasy lemon squeezy I want to highlight the importance of having a single color theme of your website if your website looks like a bag of Skittles was dumped on it then no colors are going to stand out at all

websites like these are a hot mess some tips for ctas avoid hot Reds like this one it's just too abrasive to the eyes and it makes it overly difficult to read the actual text on the button a red like this one is much better as long as it works with your site also the opposite but complimentary color to Blue is orange many people have blue website themes and unfortunately orange isn't the best converting color but you got to stick to best practices so orange it is what you can do is play around with the Hue

of your orange by split testing which I'm going to show you how to do later now once you decide on your primary action color for your cdas you're never going to use that color anywhere else on your website you want to make sure the only time you use that color is for your call to actions this trains your readers to only take action when and where you want them to namely when you're making money and this is called color discipline but what if you have multiple things that you want your visitors to do on the

page let's say your primary action is getting them to make a call and get a free quote but you also want to invite them to read customer reviews if they're not quite ready to pull the trigger enter the secondary action color where you just invert the colors it's still going to draw the eye but just not as much as the primary action colors easy breezy you can also try an adjacent color in the color wheel but now we're getting back to Taste the rainbow situation so just do the inversion technique now before I get into

some concrete examples of ctas I've tested that bring in the big bucks I want to give you some advice on how to write them yourself here's five tips for writing the words that go within your called actions first make it short and sweet generally short phrases are going to outperform Long phrases on the buttons second make your buttons time sensitive by using words like now and today such as download now third the word free is a magic word so if anything is being given away from free like a free quote or whatever make sure to

mention that fourth always include an actionable verb in the call to action so free quote today isn't going to perform as well as get a free quote today and fifth you want to describe what the user will expect to get once they click the CTA on my homepage lets people sign up for a free training I have on affiliate SEO and it's been split tested at least a dozen times it's short uses the word free has an action word get and describes exactly what you'll get when you click it now over the years I've collected

tons of call to actions that do extremely well in various categories affiliate sites e-commerce local services and Lead magnets let's take a look when it comes to affiliate websites readers typically have two concerns that prevent them from clicking first they want to be sure that they're reading a real review and that's all on you and your copy but beyond that they really just want to know that if they click that link that they're going to get the best price possible in this experiment we were split testing this visit official website called action that a client

had on their site not a bad CTA at least it's actionable and describes the result we put it up against click here for lowest price which also conveys the benefit saving money the result all four buttons that we replaced on the page increased conversions in the lowest Case by 85% in the highest Case by 283 per. this client doubled their affiliate earnings with that simple tweak but then we tested the new CTA versus a red version of itself and increase the clicks by an additional 33% this is the power of split testing which we'll get

to later click for best price or click for lowest price are both amazing for affiliate websites but the jury is out on whether or not that's legal for Amazon associate sites depending on which Amazon employee you ask it may or may not be okay so don't take the risk and instead go with my recommendations for Amazon sites check current price or check lowest price the language on these CT implies that the price could change and you need to click to find out for funsies I want to show you the worst call to action possible this

is going to be interesting Feast your eyes on this thing why is it so bad especially because it's been generated by Amazon well first the reader doesn't need any information anymore they know the price they know where to get it and guess what they don't need to click anything to find out they'll go buy this product when they're off work and have more time second it doesn't even look like a button third a 4 Cent discount now I wonder why Amazon would create a button like this do we okay I think I don't know another

example of a bad one is this learn more button really didn't I just have to learn about this product by spending 5 minutes reading this review now you're telling me I need to learn more no then we have this other check price and availability on Amazon button which is great for Amazon never tell someone where they can find something because they don't need to click anymore once you do the jury's also out on whether or not you need to have Amazon written on your Amazon ctas but as far as I know there's no enforced requirement

now I know I've been pooping on Amazon a lot but when it comes to making e-commerce ctas there's no better model to look at than Amazon themselves their yellow ad to cart buttons pop off their navy blue Pages super actionable short and sweet the buy now button is straight to the point and uses time sensitivity and their buying now with one click button is the same thing on steroids instant satisfaction for local service-based websites here's a list of my favorites free personalized quote get a free report book a free consultation get a free inspection get

quote in 1 minute with the exception of the last one all include the word free why because it works now if you have email lead magnets on your website which I recommend everyone does even Affiliates here's what I recommend first your best call to action placements are typically in the middle of the content with what's known as an inline button and the text here needs to fill up the button otherwise it just looks weird so break the short and sweet rule keep it benefit driven and use all the trigger words now I just gave away

a ton of effective scas but the truth of the matter is if you want to move from an A to A+ you need to split tests all websites are different they have different goals different customers and different layouts only AB testing will reveal what is the absolute perfect CTA for your site with the split test you're comparing one version of a call to action to another and you're dividing up the visitors of your website so half of them are going to see version number one and half of them are going to see version number two

for example see this SEO done for you button at the top of digity marketing that goes to my agency I didn't just choose this at random I split tested it against hire me SEO agency and Outsource your SEO and it outperform them all and the thing is I'm not done split testing I'm not assuming that our winning CTA is the ultimate champion of all time split testing is a full-time Endeavor now if you're an affiliate website owner I got an outside the box Little Nugget for you that I've discovered with split testing at the beginning

of your article put a last modified note with a recent date we found that an increased button clickthrough rate by 14% my favorite paid tools for split testing are vwo and optimizely in the description below I put a link link to a video on how to set up a split test with optimiz Le now if you're looking for a free tool I can recommend nello and also in the description I've left a link to a video that my home girl Julie made on how to use nello now here's some absolutely crucial best practices when it

comes to making call to actions don't Place aggressive ctas too early in the buyer awareness cycle if someone is searching for something like the benefits of juicing they're not quite ready to buy a juicer they're just curious about its benefits so instead get them into a free guide guide like this diet guide that Healthline uses next if you're doing affiliate marketing having a comparison table at the top of your post is almost always going to convert better than not having one but you need to make sure that your comparison table is 100% mobile responsive and

that it looks good on mobile devices otherwise the CT will bleed off the right side of the page and they won't be visible to your readers next make sure you're putting a CTA all the way at the bottom of your page a lot of readers don't want to read because they know what they want they're ready to convert and they expect there's going to be a call to action at the bottom of the page so give it to them and make sure to subscribe for more content just like this