[Music] so I am joined with Corey and we're back with another five minutes with okay so your question is how do you do a topical map you have five minutes the timer starts let's start no okay to create a topical map first of all you need to decide which section will be the core which section section will be the aor and in the core section you have to focus on a single entity let's say we go for the online casinos in this case in this case you will need to actually process all the type of
let's say individual casinos and all the processes and let's say types of games like board games or sports betting card games for instance chance games and other strategy games and the slot as you say slot machines and the slot games as well and then you will need to go for the further down for instance for poker there are also types of Poker and for every type of Poker there is a different type of Casino one more time so this is the game angle then you will need to get also the type of the casinos or
also the casino attributes let's say the mobile app of the casino payment options of the casino the bonus types once you have the bonuses of the casino you will need to go also for the withdrawal conditions customer support or other type of sections the important thing is that you don't have to create a new page for every attribute in this area sometimes the mobile app customer support and security they can go in into the same page payment methods as well yeah as well and sometimes let's say payment methods is it can be a different page
or it can be go together with the bonuses types as well this is the core section when it comes to the aor section you can go for let's say we talk about poker right there you can go for poker rules poker tips and poker types poker history the famous most famous poker players poker tournaments and many other things about poker whenever you have this outo section and whenever you get a new click from there and when you show actually a satisfaction signal for these clicks you can transfer these Authority and satisfaction signals to the core
section through the internal links you can process all the poker players and at the supplementary section which means the bottom of the content you can link back to the best let's say poker casinos in this case or best let's say the poker rules or poker tips and again some other type of sections you can link out to the from aor to the aor or from aor to the core but most of the time we don't link from core section to the outdoor part another component for a working uh proper topical map is actually Source comp
context if you are a casino affilate or directly Casino itself or if you are let's say Casino technology provider or whatever you are your topical map will will need to be changing you will need to reflect your angle your Source context is important this also visible or seen in the Google Google's latest internal API L and uh another one there is that once you have chosen your Source context you have to choose a central entity the central entity should be appearing swide it means that your site should have a main focus and you should reflect
it and on every page on your website if you run if you want to rank for the best online casino in this case actually you will need to be mentioning this phrase in your boilerplate content and also in your main content which means top of the content or supplementary content which is the bottom of the content even if you talk about let's say the poker game types or I say Texas hold them poker for instance at some point you will need to mention actually top casinos or online casinos for this purpose as much as possible
and if you want to ex if you have budget you can expand it further you can focus on gambling gambling types even gambling addiction for instance or gambling psychology and you can also go for Casino finances or how to run a casino or anything related to casino but these things as I say according to your Source context they will need to be distant out or or they will to be closer as much as possible and this Central entity brings us back to the central searching content uh in entire website you should reflect certain type of
predicates nouns and adjectives in your title text H1s and through entire heaing structure that you have and every individual paragraph images and Al text if you break the context you will Breaking the website a contextless or irrelevant paragraph will be decreasing the relevance of that section and that section will be decreasing the relevance of entire page it will be decreasing the relevance of other linked Pages too the that's why keeping all of them actually organized is very much more important and if you have these five components core section outdoor section Central search intent Central entity
and the source context if you bring these five things together you will be able to get a better top better topical map for the last 30 seconds I can tell the important thing is that if you use same principles if I use same principles and he or all the other people who want drink for the best online casino wants to use the same principles the rest actually comes to the micro semantics which means micro micro optimizations swide create marginal changes and of course it's about holistico it's not only about semantics it's also about links it's
also about technical SEO and branding and brand effect as well if you bring everything together you will be Vin thank you you done it very well in five minutes I throw my um what one thing just add to what you've said and I think this is where a lot of people mess up their topical Maps is they don't have a source context so they're just correlating to if they're a gambling affiliate site they'll just correlate to a casino site for example yeah and another thing is that they most of the in my experience they I
say it is in changai in Zak a topical map is not list of keywords to be honest it is also not list of topics it is not list of Concepts either so if you go to jib and ask for create my topical map or let's say types of plants for instance it will give you the types of plans but it doesn't mean that you should open every a different page for every type there so it is about actually how the search engine construct indexes for instance I was examining March core update and I realized that
the results actually very different for the predicate install and predicate setup how to install X and how to setup X they were usually giving the same results and then when I have seen that actually install and setup they actually increased semantic distance between them because of that new canalizations start to happened for 2 years that's content Network didn't have any issue after Marc update whenever we have the install and set up together results were in intering with each other so that's why you will need to keep it Dynamic all the time and secondly when you
create a topical map try to understand how the search engine creates a construct construct an index because let's say the query is something weird let's say casino trading meaningless qu right and when you look at there the search Eng will need try to find an index for casino trading but trading is another topic casino is another topic which means they will need to merge two different index with different type of probabilities while they are doing that you will need to inter interpret the query so casino trading might mean Casino finances Casino earnings Casino Finance report
or Casino accounting or it might be meaning also Casino strategy in trading it might be meaning also Casino mentality in trading and then the next step is understanding what type of an index search engine can construct from this and how you can connect this page to the others by showing that you also cover it and how you can transfer this out to the other section usually when you go with gbt type of quick automations or other let's say quick SS they don't cover all these nuances and if your competitor covers these nuances in a better
structure they will be winning basically because if you don't see proper contextual domains for instance you can process Roberto Carlos or Leon Messi from multiple different top contexts it is Leon Messi is a topic but when you merge it with a context you will get a contextual domain it might be about Leon Messi girlfriends Leon Messi network Leon Messi Investments Leon Messi legendary gos you can have lot have lots of attributes there but you should understand which one of these attributes are the most important for your Source context and according to that you will need
to open new pages or merge different attributes together that section is a bit tricky we're going to need to call this 10 minutes with Cory sorry sorry no it's fine right perfect thanks for joining me thank you [Music]
