ladies and gents in today's video i'm going to go over the three keys to scaling to 10 000 a month with your agency now if you don't have 10 minutes or so to stick around and listen to this information you are seriously at a disadvantage this year if you're trying to grow your agency to that 10 000 a month mark now before we get into it can you go ahead and drop a like down below for my creative director and my company tristan many of you guys know tristan many of you guys have commented on
you know how the production value has gone up ever since tristan joined at the stage probably coming up to almost a year ago at this point the dude works his freaking tushy off just like everyone else he has feelings although i definitely overwork him i'm an absolute perfectionist when it comes to most of the stuff so yeah of course he likes to see a lot of good engagement on the video so go ahead and drop the like let's get into it the first kind of exclaimer that i want to give you is there are more
than three keys to growing your agency to ten thousand dollars a month right here i'm just going to give you three common pitfalls that i usually find people struggle with when they first get started so let's go now the first key to growing your agency to 10k a month and i find this is very common with beginners is only use advice or reference experiences as a sort of rudder and a direction forward on where to go and i'll give you an example with this so as you guys know i'm in a very unique perspective where
not only do i run my own agency i run gradiency.com and you know i have students who are looking to get their first clients and students who are doing over 100k a month and inside of my two programs we help those two separate demographics now last night i was actually on a call with our program that helps people go from 0 to 10 to 20k a month and i was on live q a call and i was speaking to someone and you know we unmuted them and this person was asking me a question and i
didn't even need to know anything about that person to know that they had not signed their first client yet and a lot of times when someone asked me a question i'll ask them have you signed a client yet and i don't ever mean it in a rude way it's just you know with the experience that i have and with so many students you come to learn based on the quality of question where a person is at in the stage of the process so with this person you know they ask hey what happens if you sign
a client and they don't want to add their card onto their facebook ad account so that way facebook can build them you know because you have access to their ad account and i'm like look i can tell you after dozens and dozens and dozens and dozens and dozens of clients that has never happened and in fact inside of the agreement community i've never seen that be an issue you know i've seen other issues like for example even at my agency i don't ever take my uh clients card information i send them an invoice and then
stay on the call until they've paid it you know so there are definitely circumstances where where clients would feel a lot more comfortable if you didn't have access to some of their sensitive information for example like their car details but a lot of times what beginners will do is they will just think of random circumstances in their mind and then that'll stop them from moving forward and excelling in the present moment so really when you start your mind is your worst enemy and always remember that because as i said beginners will find a way to
think of these imaginary situations blow them up and make them a much bigger deal than they actually are getting advice from people who are further along on the journey is one of the best things that you can do whether that is free content a paid program anything that you can get your hands on because these people will tell you exactly what pitfalls to look out for so use that as a rudder and use these people as preparation for any circumstances that might come up as an agency owner that's number one but even better education than
that is just get some reference experiences ladies and gentlemen you can do all of the research that you want you could be as mentally prepared as you could ever imagine but still nothing comes close to reference experiences and real time out there on the battlefield if you ever wonder what's gonna happen in a certain situation the best thing you can do is put yourself in that situation and you know from that you'll be able to accrue some reference experiences and then you can also take that and kind of match that up and compare that to
the advice that you've been given and the guidance that you've been given and those two things are really the only thing that you should be using as a guide for what to expect on your social media marketing journey ladies and gents i really cannot stress how important this point is because i've just seen it time and time again beginners will find and make up imaginary scenarios that they think might potentially happen but you know as an agency owner you know that very rarely if ever it happens and the real tragedy about that is that it
paralyzes them and stops them from achieving what they could do with their sma journey the next key to ten thousand dollars a month with your agency is outreach outreach outreach look i don't care if you have two hours a day to spend on your agency and by the way everyone has at least two hours a day to spend on their agency i started my agency when i was 16 still in high school for the first eight months of running my yeah eight months of running my agency i was managing school running my agency doing prospecting
and outreach going to school and reading a book a week so look i don't care who you are you have two hours a day to spend on your agency so whether you have two hours a day or you have eight hours a day to spend on your agency i want you to spend 70 to 80 percent of your time on outreach because look at the end of the day you can have the best website you can find the best contractor to deliver the services if that's the route that you're taking uh you know you even
see a lot of beginners just just do crazy crazy stuff like have a brand playbook or an agency playbook or just create a referral system before they've even started with their agency you know you can have all your ducks in a row but at the end of the day the only way you make money in this game is by doing outreach and the more outreach you do the more meetings you'll set and the more meetings you'll set the more offers you'll make and the more offers that you make the more clients that you sign and
it is as simple as that the people who win in this game realize that the way you win is by doing as much outreach as humanly possible so as i said if you only have two hours you should be spending an hour and a half of that on outreach if you have eight hours you should be spending six of that on outreach and look i'm not saying go out there all guns blazing and you know just do a ton of outreach and and you know have a lot of this sales mentality that a lot of
these sales guys have where it's just you know numbers numbers numbers numbers no for the first 100 outreaches you do you should be blindly doing outreach it doesn't you know don't look at the numbers don't look at the conversion rate from outreach to meeting set for your first 100 to 200 outreaches do it blindly because you know if you start to tweak the numbers in the snag you'll be two in your head and as i said that is the biggest issue that plagues beginner agency owners so for your first 100 to 200 outreaches just blindly
go at it and then after that of course dissect what's working what's not working tweak your script tweak your approach maybe even if it seems like this uh outreach method isn't best suited for your character and your personality maybe think about switching to another one split test you know really all i can say here is follow the simple formula the more outreach you do the more meetings you set the more meetings you set the more offers you make the more offers you make the more sales you make and the more clients that you sign and
it is as simple as that and my final point about that it's very similar to this first point which is ladies and gentlemen time out there on the battlefield that gives you more confidence than anything else on earth yes there's a consensus and yes there's a lot of quotes and anecdotes out there about how if you're given a certain amount of time you should spend most of it planning well yeah maybe if you've been in an industry long enough or maybe if you have a lot of reference experiences as i'm talking about in a specific
industry but when you're first starting it's it's the inverse you want to do less planning and more action taking so time out there on the battlefield is what will give you the confidence that you need and that confidence compounds on itself and it grows week by week month by month year by year now the third and final key to hitting ten thousand dollars a month with your agency is almost a little bit of the inverse of that which is you know after you have taken your action and you spend 70 to 80 of the day
going out there and doing outreach trying to set meetings which is the main priority when you're trying to scale to 10k a month the last 20 to 30 of the day that time should be spent doing niche research understanding your niche understanding the way it operates and going out there and finding niche specific case studies as well as learning the service that you are delivering now there's kind of two routes that people take the first route that you can take is learn how to deliver the services yourself and i'd say that you know for brand
new beginners and the other thing to mention is there's a lot of people who come into this process who already know you know for example the first 18 months of my agency i was a creative agency i knew how to shoot photo video distribute the content grow social media platforms and that was back in 2016 2017 so i basically sold the services delivered the services and i was almost a one-man agency except for one contractor but pretty much i did everything myself and that's one approach you can take another approach you can take is you
can use contractor arbitrage and use what i like to call the airbnb or expedia business model where really all you're doing is linking the service provider to the customer or the client and you're wrapping it up under your agency experience and your agency name you know this is really what all the big agencies do this is what airbnb does what uber does what expedia does pretty much all the most successful businesses on earth or most profitable businesses on earth use that model so regardless of whether you're using the contractor arbitrage method or you're just going
to go ahead and deliver the services yourself that last 20 to 30 of the day after you've gone out there you've killed it with outreach that time should be dedicated towards honing in on your craft understanding your niche now one of the best things that you can do is for example if you're doing email marketing for a specific niche or maybe you have a linkedin lead generation agency one of the best things that you can do is you can go out there and you can find case studies pertaining to your niche now you need to
understand that a lot of consultants and agency owners out there when they get great results they actually package that up and make a case study on how they got those results i've done that in the past with my agency and you can actually use that information of what very successful agencies and consultants are doing for their clients and you can kind of use that as a guiding torch of where to go and where to hone in so as i said even if you brought on a contractor it's still a good idea because that'll permeate in
your sales and i'm at a point right now where it's been two two and a half years since i've actually delivered the services myself and you get up to a certain point of competence in terms of service delivery where after that there's very little that you need to do to maintain it and whenever i get on a sales call and keep in mind you know with my clients i'm working with e-commerce and info power clients so these are very very sharp business owners that are very very in tune with online advertising because quite frankly it
drives most of their business so you know i need to really be on the ball if they ask me a very detailed technical question but quite frankly they never do because people don't want to know the nitty-gritty of how you're going to do it they just want to know what you're going to accomplish for them and they just need good reason or you need to be able to instill in them a good level of certainty that you'll be able to do it they don't want to know the technical nitty gritty ladies and gentlemen you need
to know the high level framework and you know even with just uh 20 hours of research of how you're actually going to deliver as i said if you're going down the contractor route even just 20 hours of understanding how the contractor gets those results and the best thing that you can do is speak to your contractor directly and ask them you know they'll teach you literally just 20 hours of that as well as doing a lot of uh research on niche specific case studies you're going to know absolutely everything you need to know plus more
on the overall framework that it takes to deliver stellar results for your clients so ladies and gentlemen those are really three keys you need to scale to ten thousand dollars a month and you know on the flip side really three common pitfalls that i find a lot of beginners uh kind of fall into and get trapped within so this is really something that i want you to be aware of and attentive of now below this video you're gonna find a pinned comment and that is actually booking a call with my student success manager and that's
just to speak to him ask him any final questions and really just get a bit more clarity on what it takes to scale your agency to ten thousand dollars a month in the next 90 to 180 days like a large large amount of our student's agreements you do so as i said go ahead and click that link and booking a call with him i guarantee it's probably going to be one of the best decisions you made this year and apart from that down in the description you can also find the gadget giveaway winner so if
you want to win an item from my clothing line gadget i'm actually wearing the cobalt blue blue light blockers right now all you have to do is subscribe turn on post notifications and within the first two hours of a video going live just go ahead and comment down below and you're automatically drawn in to win then check back on the next video and once again the giveaway winner will be the pin comment and on that note i hope you guys enjoyed this video and see in the next one hey look if you enjoyed that video
i went ahead and picked out another special video that i know you are going to find immensely valuable you can find it right there i know you're going to love it and i'll see you in the next one
