Yoto is a kids audio platform it's a mix of hardware and software and it's all aimed at putting kids in control of listening to audio books and music so at a fast growing consumer brand like Yoto data is increasingly important we consider ourselves a tech company in a lot of respects having data available to us and surfaced in a fast way allows us to focus more time on the product which is ultimately serving the customer in as strong a way as we can prior to running netw Suite we were running zero and vco as separate
finance and operation systems and that was giving us challenges such as risk of downtime uh with a small team we're growing fast as a small business and that meant we didn't have enough staff to necessarily ensure that it was always working between the two modules we were finding challenges where the data wouldn't necessarily sync between the two systems and it felt out the time to address that we looked into net Suite because it was recommended as the next step for a company of our size that meant we had Headroom to scale and it's a platform
that works for much bigger businesses than us so it felt like it could give us the scale we needed netsuite has made it possible to ensure the team are working on more value added tasks so making sure that analysis of data and insights is where they spend their time not doing repetitive and turned gray work which is we're using the system to do for me visibility of the data is the most important part of my job making sure that our team gives the business the data they need and having one source in netsuite that allows
us to open up the data that netw Suite holds to the whole company to allow them to make decisions that will involve looking at our sales data to make sure that we are ready for Peak trading periods making sure we fulfill orders as fast as we can towards Christmas and also using data to recommend to families what might be the next best thing they can listen to and serve up for their children to make that listening experience as optimal as it can be so Yoto is very much at the start of its Journey we're focused
on making the product as strong and as International as it can be we want to bring more languages to yo we want to bring more content we want to bring more music next week will allow us to focus much more time on that and not continue to manage multiple systems uh multiple sources of Truth it will bring the latest releases which if it's an AI layer or using the best analysis and insights modules that's something that we can lean on to get the best out of our business performance
