Most people selling digital products are in completely saturated markets with tiny margins. So, they're selling a $27 ebook or some Canva template that no one really wants. The digital products that are actually generating serious income in 2026 are different.
They solve expensive problems. They target specific audiences that'll pay premium prices. And they often combine multiple delivery methods.
So, in this video, I'm going to break down seven digital product models that work right now. I'm going to cover what each one makes, who's buying them, realistic pricing structures, and what you actually need to create and sell them successfully, whether you're a blogger, YouTuber, or just have a personal brand. Now, before we get started, if you want my free AI launch kit, where I help you choose your niche, develop your entire content strategy that fits your skills and audience, make sure to click the link in [music] the description and pinned comment below, and let's get into it.
So, the first one is courses and communities. So, online courses work, but a standalone course with just dead videos, that's impossible to sell. People don't finish courses.
Buyers feel isolated. They want refunds. So the model that works in 2026 is courses combined with really strong communities.
So places like school have proven this works. You're not just selling information. You're selling the full implementation, the support, the accountability.
So here's why this works. A $500 course feels expensive if it's just some videos and lessons to watch alone. But a $500 course with a weekly group call and active community uh discussion, direct access to the actual instructor is a bargain compared to $5,000 coaching.
The pricing structure makes sense too. You can charge like 50 a month, 99 a month, 200 a month, or $9. 97, 750, 1,500, right?
You have to figure out what works for you. So to create this type of digital product, you have to create a clear transformation or outcome in this course. So 10 to 20 core lessons that takes someone from point A to point B, the actual result.
So a community platform like school uh that you can run weekly calls, live Q&As. The product itself isn't just the videos, it's actually the ongoing support. That's what justifies the price and reduces refunds.
So this digital product, you create it once, you shoot it, and then you can manage it in a limited amount of time, probably one hour per week, just doing the live Q&As. You have to target buyers that are trying to achieve a very specific problem. And you have to teach them the skill that will make them money or change their life, right?
So it's mainly health, wealth, and relationships are the three main course types that people want. They want to make money. They want to get in shape.
They want to help their relationships. And in that like health, there's a lot of different things. That could be fitness.
It could be nutrition. Inside of money, there could be crypto. There could be starting a YouTube channel, starting an AI agency.
All types of different things that you can teach. You can also teach hobbies, too. something like gardening or craft brewing or interior decorating, right?
Any of these things, taking a person from point A to point B and being better at that hobby is a valuable course. And when you think about pricing for something like this, if you have a live Q&A every week, think of how much it would cost to like go to an in-person woodworking course or something every single week, right? Maybe $50 a week.
You multiply that by say 50 weeks a year, that's $2,500 of value. So, think of that. And if you have an online course where you're showing up every week, the value in itself is at least $2,500 just out of the gate for one year.
So don't A lot of people think these prices are too high, but if you just think about it through the lens of you're helping a consumer and it's actually a fair price, it's a lot easier. So again, you're not targeting just hobbyists looking for entertainment online. You're targeting people with clear goals who will pay for these faster results.
So realistic revenue potential, 50 members, 99 a month is about 5,000 a month. 100 members is 10,000 a month. two cohort launches per year at 1,997 with 30 students each is $120,000 a year.
So there's a lot of different ways you can do this. Uh you can't launch and disappear. You have to commit to showing up weekly answering questions and maintaining the community.
So that is ongoing work. So increasing the price a little bit. High ticket coaching is one-on-one or small group coaching priced at between I would say $3,000 and $15,000.
So you're delivering personalized guidance, strategy, and accountability for clients with very specific goals. So you're meeting them specifically on Slack or on Zoom every single week one on-one to go over their specific goals, their specific accountability plan. And this costs more.
Now, this works because certain problems are worth paying premium prices to solve faster. So business owners launching a new offer, content creators building a YouTube channel that want help selling courses, consultants systemizing a delivery service, people that want really specific weight loss and nutrition planning. So, you're not just selling general life coaching.
You're selling a specialized expertise that helps someone make or save significantly more than they're paying you. It's kind of like the 10x value equation. If it's $1,000, you should provide $10,000 of value.
If it's $10,000, you should provide $100,000 of value. So, a lot of these problems that people have, they will pay a lot of money for and you can help solve them. So, what you need to offer this is actually proven results though in a specific area.
You need a clear methodology or framework that you teach. What is your unique mechanism? There's a reason people did like the Atkins diet or they do keto or things like that.
That is a mechanism to lose weight. So you need a transformation. You also need a mechanism to make that work.
You also need the ability to diagnose problems, provide solutions. You need a willingness to direct work directly with clients for at least 3 to 6 months. So this includes one-on-one calls, direct Slack access, potentially messaging, custom resources, templates, accountability check-ins.
It's a lot more work potentially. It requires employees on a team both fielding sales calls and being customer success managers and things like that, but you can make a lot of money doing this. So again, price ranges are from 3,000 uh to 15,000 or more.
People spend $50,000 sometimes on things like this. So one thing you do is you target buyers who are people already making money who want to scale. So for example, if you look at like Alex Formosy's Facebook ads, they're targeting very specific people.
Are you a dentist doing 500,000 a year? Are you an insurance agent doing this much per year? Work with us to scale.
So, you can target buyers. A lot of this is done with advertising. Um, you can do it organically.
It's a little bit less common to do it fully organic coaching business. Most people are doing ads on Meta, but you can do it targeting a very specific buyer. You create ads to a broad audience.
You have all the broadest filters there because Meta is getting better at really narrowing down the targeting based on what you're saying, who you're saying it to. So when you create these ads, you target specific people who are already making money. So they have revenue, but they pit a ceiling.
They need strategic guidance, not just a bunch of information. So you're looking for someone who'll spend $5,000 without batting an eye. So the revenue potential here is a lot higher.
You know, three clients at 5K is $15,000. You take on one new client a month. You maintain three to five at any time.
It's 15 to 25,000 monthly. The challenge is it needs to scale. You need people to scale it.
The highest priced digital product that exists. It's not for everybody, but you can make a lot of money if you master it. So, this one is the most misunderstood category, I would say, because most people are selling the wrong products to the wrong people on the wrong platform.
So, a lot of people sell generic self-help ebooks on Amazon, right? That doesn't make money unless you're an established author like Canva templates or Etsy stuff. It's oversaturated.
What works is highly specific ebooks solving niche problems sold on Gumroad or your own site, right? So, for example, something like that I did in 2019 is I had a free ebook that was getting people to learn how to start a blog. It was a 15-page WordPress blog launch checklist.
I had a person on Fiverr to design it for me and I built my email list to 40,000 people. I eventually sold my first version of Blog Growth Engine, made about $250,000 that first month, and that was by having a simple PDF, 15 pages, but it solved a very specific problem. Now, if you actually want to sell these ebooks, you need a practical guide for people trying to accomplish something specific.
How to pass a particular exam, like how to launch a specific type of business or how to master a specific piece of software. You're competing on specificity and not generalism here. So, a $47 guide to launching a YouTube automation channel would outs a $10 guide to starting a generic business.
You also need digital files that can work. like notion templates for specific things, spreadsheets, calculators for business, design templates for presentations, editing presets for specific photography styles. These aren't just generic uh products, right?
They're specific things and you can do a lot of different types of these. For example, a $79 notion template that saves a consultant 10 hours building their own system is a super easy purchase for them. So, what you need here is a deep understanding of your target audience.
You need the ability to package that knowledge into a template or a simple guide they can use immediately. And revenue potential here is based on volume. So 100 copies at $29 is $2,900.
500 copies at $49 is $24,000. So again, it's a numbers game, right? You need to build this audience in because for example, you could sell um $50 ebooks, hundred of them, or you could have one coaching client as a digital product or you could sell five courses, right?
So the math works in all of them. It just the type of business you're running changes. The type of business is totally different.
A coaching business is more based on advertising and sales. A course business is more based on an organic audience like this YouTube channel and getting people into a community. And then this ebook one is more just you have to mass produce this type of content across a blog, Instagram, social media and everywhere.
So Gumroad is good for products because you can drive traffic to it directly. Etsy can be good for products uh because they have their own internal search engine. And your own site should have these products too building it in your own ecosystem.
So most people don't know how to do AI automations as a product yet. So businesses are still trying to figure out how to use AI, but they don't quite have the expertise to build these custom solutions. So you can sell pre-built AI automation workflows for specific businesses.
So these are custom GPTs, make or N scenarios, Zapier workflows, API integrations that solve very specific relatable problems. So this one's more for people who are have, you know, more in the business and tech world a little bit. they know a specific problem for a specific team.
Maybe the partnership team is really struggling with this or the content team needs something that's really specific. So some examples could be like a content repurposing system built for this very specific business where it goes from blog post to social media or it could be like a lead qualification system that scores and routes uh qualified business leads. What makes this valuable is you're saving people time and it specificity.
So it's not a generic AI chatbot. You're selling something like a customer service workflow for an e-commerce brand, right? All right.
So, that's to be preconfigured in scenarios. It's a onetime build and then you sell it. Prices ran could be $300 for a simple automation to $300 or $4,000 for a fully customized AI automation.
So, to do this, you need an understanding of AI tools mainly Claude probably would be the best for this one and automation platforms mainly NADN. So, you need to uh also identify the business workflows and the problems you're trying to solve. And then you need to build and test these systems.
You need clear documentation for setup and use. You need to be documenting the whole way. You need to target buyers who are like medium-sized businesses that don't want to hire someone for a full development or like have to hire a team to do this, but recognize that AI could save them time.
Wouldn't bat an eye at paying four or $5,000 for it, but they're a big enough business that you can help them. So, the revenue potential here can be high. You just have to plug into this world.
It's almost like a LinkedIn businessto business kind of sales engine where you're kind of getting some organic reach around it, helping people understand what it is, and then selling it for premium prices. So, for example, if you sold 10 of them a month at 3,000 each, that's $30,000 a month. And there is the recurring option.
You could sell this with monthly maintenance included or regular updates with a small monthly fee. But really, the market's pretty wide open for this. Most businesses know they should be using AI.
They just don't quite know how. So, if you kind of can get in early, you're selling the implementation, not the AI itself. So, if you have an agency and you're charging either hourly rates or you're doing you're custom quoting every project, it can be a little bit unpredictable for revenue.
But done for you service packages can completely flip this model. So it's a fixed scope offering with set deliverables and set pricing. The buyer knows exactly what they're getting and what they're paying before any conversation happens.
This is almost the intersection of software and agency where you're going to see a three tiered pricing page that has this is what we offer and it's clear and black and white. So this is works really well because for example if a business owner is looking for like SEO help but doesn't want to explain their to total situation to get three custom quotes from brands. They just want a simple package that solves their problem.
They can get to the website. They can see I want the medium package that makes the most sense for me. Could be AI writing for example.
It gets me 10 articles a month. It gets me ongoing support monthly maintenance. Two links for link building.
It's this package and this is what it is. This is the price. So you don't have to it completely eliminates the decision fatigue in the sales cycle.
So again you're this you have to be specific. The biggest thing I want you to realize in this whole video of all these digital products is specificity is key. You're not in this one you're not solving or you're not you know selling website services any type of marketing service.
You would offer something very specific. Could be like Shopify site optimization for sight speed or something like that. Right?
It's not content help. It's more like a 90-day content calendar with 60 posts written and scheduled on LinkedIn for a,000 bucks. For example, I paid $6,000 a month for a package that was a company that would take my raw video files, turn them into shorts, 30 a month, edit, add the captions, upload, do everything for $6,000 a month.
Very highly, highly specific and actually worth the price because it's saving me time. Or it could be something super specific. You know, you build an email funnel for a course creator.
You create a welcome sequence, abandoned card emails, post-purchase emails, set up the whole funnel. And that would include like copywriting, setting up their email platform, basic testing. That could be a $2 to $3,000 product.
So again, you're kind of living between what software is and what an agency is. So people that are comparing you, for example, they could be looking at agencies charging $5,000 to $10,000 for similar work, but your fixed package costs $2,000 or $3,000. The scope is clear.
you can deliver faster. So the revenue potential here depends on volume and pricing. So for example, you could have five clients paying you 3,000 a month.
That's 15,000 a month. You just keep scaling up packages. You can automate this.
Try to get as many much traffic to it, you know, inbound traffic as possible. And this one is tricky. Like the very first time you do this, it's going to be the most work.
You have to figure out, are you going to use notion templates? Are you going to send them a follow-up thing? Are you going to book a call first?
It's a very simple formula, right? It's like you close the sale, you book a discovery call, you send them the file, internal, you know, uh, dashboards and things like that, and you get it down. So, it's the first couple clients, you really learn the system, and you can get your time down where the first one might take you 10 hours to figure out, the second one will be like two.
So, what you want to do this whole time, you document the process, you set your pricing, you start selling these as standalone products, and you keep going. So, this one is just slightly different from the first one with school and the courses and things. This is more kind of community first, but it's mainly a library of resources that members use repeatedly.
So, kind of think of it like a trade publication, but interactive and constantly updated. So, a lot of creators do this like AI automation, right? You pay monthly, could be $180 a month to be in this school community, but it's mostly based on there's like five Q&As's a week.
There's a bunch of NAD AI automations. There's like a hundred of them, and you're paying to be in this community. So the the work up front, there's quite a lot a lot of work up front because you have to actually create a bunch of resources and place them into a school community like this.
And then the game is getting a lot of organic reach because there's going to be customers turnurning every month. So this works for a select few amount of creators who really want to build something that can skyrocket their MR up really high. For example, if you have a hundred people paying you $180 a month, I had to get my calculator out.
That's $18,000. Now the key is if you can get to a,000 people paying you $180 a month. That's where it starts to scale.
That's $180,000 a month. So there's people doing this now. They have NAN automations.
There's 30 of them, 100 of them in there. There's live calls every week. There's people churning at 10% and then they're refilling that bucket of people in every month with lots of content on Instagram and YouTube.
So the goal here is people are going to be paying for this continuous access to these live calls and all of these resources. So it has to be so valuable that they stay. Now there's kind of a tricky balance with this.
It has to be really good because people usually stay you call it's called like sticky, right? You need software that actually you use all the time and software brands want to be sticky so that people never turn out and leave with information. When it's just information, people will churn at much faster rates.
If it's just a course and people are paying every month, they're going to leave after a certain amount of months. So, it has to be very valuable. It has to be constantly updated.
There has to be almost a team behind it making sure that there's live calls, resources, and that there's new resources every month. So, you can't just have 50 NAND automations sitting there and then a live call every week. You need 50 NAN automations in there, five, three live calls a week at least, and then new ones coming in every single week so that people feel like they're getting value and they should stick around.
Now, growth on this one is a little bit slower because you're not doing some big course launch where you're charging $1,000 each and you're getting a hundred people and it's $100,000 course launch. It's more like you're growing over the course of time. You see creators do this on school where it's like we're starting at $50 a month and then when we get a 100 members we're going to get it to 60 a month and then when we get 500 members we're going to be it's going to be $150 a month and then it keeps going up and up and up over time so that early adopters get in cheaper and then the newer people pay more.
So this one's the best probably for YouTubers who want to create a steady and consistent income and are in AI or something heavily design related where templates and resources are the most important thing. Then we have software. So most people think building software requires some advanced, super advanced technical expertise.
That was true 5 years ago, but not really true in 2026. No code platforms help you build tools that solve specific problems without writing any code. You can use AI.
So you're combining basically existing platforms, databases, and interfaces to create something useful for people. So this is kind of like selling an AI automation, but actually packaging it into a cheaper price that is monthly recurring, and they can use it as an actual SAS tool. So kind of similar, you're solving a problem.
This is why it works. Businesses have typically it's a workflow workflow problems, right? They can't solve a specific workflow.
They need something specific for their situation. And then paying $50 or $100 a month that solves this exact problem is a cheaper option for them. So that's what you're doing.
You're solving this with software. This kind of has to be, you know, in the area that you know. If you're in real estate, maybe it's some realtor dashboard that you can show people for leads and and sales and different marketing techniques.
Could be e-commerce. If you're in e-commerce, maybe it's a better way to track orders and uh integrate Shopify with other systems. So, it really it comes down to a price that's between $50 to $250 a month in an industry that you know with a simple problem that a simple like claw and AI can help solve.
So the challenge in this one is actually running a software company which is ongoing maintenance, feature development, having a product roadmap. So customers expect improvements over time. You have to actually build a a team, customer success, marketing, all of that.
You're committing to building a software business, which is probably the most highly valuable business you can build. But you also need technical support. You need, you know, users are going to report bugs, things will break.
You need to process customer service. So you know, starting a software company is is time inensive. It's labor intensive.
You have to build a website. that you have to have the actual product. There's a lot of different things you can do, but you have to, if you know the, you know, the industry and you know what you're doing, you can use Claude and different tools to create this software without doing deep coding, then you're at a good starting point.
So, the revenue potential here is really high and the valuation potential is really high. For example, if you had a,000 customers paying you $50 a month, that's $50,000 a month, that is $600,000 a year. And that business would be valued at a four to six at that at that current time probably a four to sixx multiple.
So you're looking at a multi-million dollar business with just a thousand customers. So here's how to choose which model is best for you. If you're strongest at teaching in a community, just build a simple course plus community membership on school.
If you want more one-on-one strategy, do the high ticket coaching and you like selling, you could do Instagram. If you can package expertise into templates, build digital services. If you really understand AI and automation, either build AI automation workflows or build that school community that's mostly template based and monthly recurring, you don't try to launch all digital products at once.
You pick one, you execute it well, and you validate that there's demand, and then you potentially add other models in that complement it later. People also do both, like you could do uh course plus high ticket coaching on the back end. You could do template first plus done for you service for people who want actually help implementing it or you could do community plus a software tool that keeps everything a little bit stickier.
So ultimately though it's gets complicated. You start with one and you prove that it actually works. So a digital product is actually one of the later stages of building a personal brand and online business because we can start with content.
We choose a platform whether it's YouTube or a blog or social media. We start creating content assets. we get affiliate revenue, ad revenue, and then the digital product layer comes in later once we've kind of built a little bit of an audience.
So, if you're interested in really getting started figuring out if you want to do YouTube or blogging or just what type of content you want to create, what niche you want to be in or niche, however you like to pronounce it, what content plan is with a full like, you know, 20 articles just set and ready to go, 20 videos ready for you, you're going to get the free launch kit that will give you actually niche guidance, my favorite AI prompts that you can use to actually help you. Uh, I guide you through the whole process. Uh, so make sure if you want to, you can click the link in the description below, sign up for that.
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