well time now for the morning stir and McDonald's as you've never seen it before this morning revealing secrets to some of your favorite men menu items for their first time and ABC's G has got an exclusive unprecedented access inside the fast food Giants massive operation it's that iconic Burger Joint McDonald's serving millions of Americans for more than 70 years with that famous smile but for long some customers haven't been smiling how their food is produced a process most of us have never seen until right now so this is it this is the first time you're
letting any television crew in here yes this is the first time wow we're making history we are walking into one of McDonald's top secret food plants in Fresno California here you are opening your doors to us yes why well we're starting on a journey called our food your questions and we want to open up the doors and let our customers ask us any questions they have and give them the answers and it won't be easy Americans have had tough questions for the Mega fast food company those questions right in McDonald's latest commercial launching today I
think it's disgusting McDonald's even sell real food we sued up in sterile wear to see it for ourselves so this is what we call beef trim okay and it comes from familiar cuts that you may know like Chuck and round and sirlo McDonald's says the patties are 100% beef the recipe they say is nothing more than a blend of leaner beef trim and fattier trim just like you would get at the grocery store you buy like an 8020 um blend the beef is ground Blended Together made into those famous patties letting the public see this
all can be risky but with so many people on social media able to affect a company's image experts say transparency is key I think McDonald's is deciding to lift the curtain because of Market chair Millennials are now driving the food bus and they're heading straight to other establishments that are offering better healthy fair and they're trying to catch up so this morning we go right to the chief brand officer for McDonald's do you think that now this is perhaps something that's being done to improve those earnings it's not linked to the business performance at all
is linked to making sure that our customers truly know the story about McDonald's food there are going to be families who are still going to say you know what the food at McDonald's is just not healthy enough I won't feed it to my kidss what do you say i' say you know don't judge us before you know us so starting right now McDonald's wants you to bombard the company with questions on Twitter and Facebook and it'll be very interesting to see what this conversation is going to be like because we're going to see what these
other companies might end up doing because I think we have a lot of questions for all of them I I think a lot of people do so you spent a lot of time there in the how clean was it you know what that's what really shocked me Robin because it was pristine and I don't think that it was a show they were putting on for us because when we saw the employees walking around wearing that sterile gear it really looked like this was routine so it was really like I say get the know before judging
right no first all right Gio thanks very much
