Use This Secret 2024 YouTube Ads Targeting - Full YouTube Ads Course 2024 (Part 14)

welcome to Part 14 of the full no YouTube ads course and this time we will be talking about starting up the YouTube ads and first an explanation of the different terms like the campaign the ad set and the ad the campaign that's the shell that houses everything so here you set the budget and the campaign contains the adset and one campaign can contain multiple adsets and in the adset you set a targeting so the campaign sets the budget the adset sets the targeting and one campaign can have multiple adsets I've already told you that and

inside the ad set are the ads and one ad set can have multiple ads and the ad is obviously the ad itself so you can have one adet that has multiple ads in it and these are the different terms you have to know what these mean and we have two structures on how we set up campaigns two structures one structure looks like this one campaign one adet and multiple ads inside this one adset and then the other way we can set up a campaign is one campaign one adet one ad and the big difference between

these two campaign structures is the campaign on the left is more convenient it's just faster to set up it's faster to set up one campaign with four ads than it is to set up four campaigns with just each time one add so the structure on the left is more conven faster to set up and we use the structure on the left to test campaigns most of the time but the big problem is often the ads still budget from each other I've told you before that we set the budget at the campaign level so we set

like $50 per campaign and these $50 get like split between these four ads but it doesn't get split evenly so Google decides which ad gets how much of the budget so it can happen that one ad gets like 90% of the budget and the remaining three ads then have to share like 10% of of the budget so it can happen that these ads cannibalize each other and steal budget from each other and then they don't really have a fair chance they would only have a fair chance if each of these ads got 25% but it's

not how it works so sometimes one ad gets the majority of the budget and the rest of the ads gets basically nothing and that's bad and that's when we use the campaign on the right one campaign one ad set one at and here we have full control over the at budget because I've told you we set the budget at a campaign level like per campaign and if this campaign is one adet and this one adet only has one ad these $50 have to go to this ad like there's no way the $50 can be spent

on another ad so here we are sure that this one ad is going to get a full budget but the disadvantage is it's obviously a little bit more time consuming to set up an entire campaign just for one ad and this is the way we most of the time use this we set up a campaign with one adset and multiple ads we want to test these ads okay and then we figure out out that one of these ads is a winner and the rest of these ads are yeah okay and they they haven't really proven

themselves that much but one ad is a winner and we don't want the other ads to steal the budget from this winner because it could happen that Google decides to split the budget really weirdly that our winner ad gets like not enough budget so then we want to take this winner ad and just isolate it in its own campaign we can leave it we can still leave it in there but also set up an isolated campaign where only the winning ad is in inside the ad set because then we have full control over the budget

and make sure to really push this winning ad with enough budget so again a little recap we set up a campaign with multiple ads because it's way faster to test these ads once we see a winner we can isolate it into its own campaign and now let's have a look at the different targeting we have the low-scale targeting these are like super targeted these are the low hanging fruits we want to start here and these targeting are like okay for 0 in ad spend till $1,000 ad spend a day and here the targeting are like

retargeting you're retargeting visitors of your funnel or if you have a YouTube channel with a few subscribers and a few views you can also retarget visitors or like viewers or like subscribers of your YouTube channel that's really awesome that's like printing money if you have a YouTube channel with a few subscribers that is about the same topic your products are about simply Target your subscribers Target your likes Target your video views and you can also retarget your website visitors or like upload an email list like your customer list or opin list or stuff like that

and these are like the low scale targeting and then we go into the medium scale targeting these are more Broad and these are like good from between 1K to 5K a day and here we have custom segment search and we have custom Affinity URL and we have the in-market audiences and I will try to link you some resources where where you can learn a little bit more about these targeting in detail because I can't go in detail in this video right here but yeah just look in the video description maybe I found some good article

that I could link and then again here custom segment search custom Affinity URL and inm Market audiences a medium scale and then we go to the scale these are the really broad audiences and these are good from like 5K A Day In AD spend to like 10K A Day In AD spend and these are like the Affinity segments interests and these are Affinity audiences and these are optimized targeting and optimized targeting isn't really a tting itself it's more like targeting expansion if you have a targeting you can like strap optimize targeting to the targeting so

Google expands it it like puts even more people in that core targeting you set up so it's not a targeting itself and here you want to start with the targeting in the middle these are the lowest hanging fruits here we will get results the fastest and then Branch out into the more broad audiences so we start in the red circle we start in the middle then we go into the yellow circle and then at the end if we have to we go into the green circle the really broad audiences and now let's talk about demographics

and the demographics are like a few General targeting settings and I usually don't play around with the demographics because Google will optimize the demographics for us and I would only use demographics if you're 100% certain like for example if you're selling a woman weight loss offer a weight loss offer specifically for women then of course you can exclude the man but in most cases I wouldn't play around with the demographics too much and with high tiet call funnel with like an really expensive product you can try to exclude a lower 50% of income sometimes it

works sometimes it doesn't so you can try it out you can maybe split test it set up one campaign with the lower 50% of income active and one campaign with the lower 50% of income inactive and then see which one performs better that's just one thing that you can try but I would leave the rest completely open and give Google some freedom because the more freedom Google has the better it can basically optimize the stuff for you and Google is really good at optimizing the stuff for you so setting up the campaigns here are a

few tips I will go through before we do the live walkthrough so after this I will show you live how we set up the campaigns but first let's look at these bullet points we want to start with at least $20 a day per campaign at least you will want daily conversions so if you're in a really hard and expensive Market with few people you will probably pay a lot per person as to get one person in a funnel you will probably pay a lot and you will want daily conversions so if we have a vssl

call funnel we want daily optins if one optin is costing you $30 $20 per campaign wouldn't be enough because we want daily conversions if we spend $20 a day but it costs us $30 to get one person to opt into our funnel we wouldn't have daily conversions so if one opin costs you let's say $20 or $30 let's say $30 if one optin cost you $30 you would want to spend at least like $60 because then you could get two conversions two optins per day or if like let's say your opting costs $10 if your

opting costs $10 you could easily start with $20 a day per campaign because you would get daily conversions you would get daily opin like two so think about it if your conversions are super expensive because you're in a hard Market or in an expensive market then you would start with more budget because you would want daily conversions and always start the campaign with maximized conversions later you can try Target CPA 2 but always start with maximize conversions and if the campaign works well with maximized conversions we can try to set up an identical campaign with

Target CPA and see if it outperforms the maximized conversions one and set up automated rules so that the campaigns go live at midnight we don't want to start a campaign in the middle of the day because then the campaign only has like half of the day left to spend the entire budget but we want the entire budget to be like spent evenly throughout the day but it's not possible to spend it evenly throughout the day if half of the day is already gone so then Google most of the time time just quickly spends all the

money and it doesn't get really good results so always try to make the campaigns go live at the beginning of the day like at midnight because then the campaign has the full day to spend the budget and Google doesn't panic and let the ads run for at least 3 days before evaluating the performance so if you start the ads don't go in the ad manager 2 hours later and already pause the campaigns that don't look that good give them some time to prove themselves like after 3 days you can go in there and then look

at the results and pause the ones that aren't good but leave them 3 days without touching anything and with a call funnel you can increase the daily budget by 20% for every High ticket close so if you have a call funnel and like run the ads and then get a close you can increase the ad budget by 20% and then you get another close increase It Again by 20% and you get another close then again increase it by 20% and that's how we scale the at budget and don't forget to set up your retargeting audiences

early depending on your retargeting strategy you would want want to set up these campaigns early so they have time to populate and like gather the data and now let's look at a live walk through how I would set up the YouTube ads campaigns so now I will give you a quick walkr on how to create the campaigns we click on new campaign and I will try to make this as quick as possible we go to leads and then yes continue we want video continue that's the name of our campaign it's not that important how you

name your campaign it's just it should just be organized for you here you enter in the location you want the ads to run in my case it's Germany Austria and Switzerland in your case it's probably USA Canada and I don't know every English speaking country probably so in my case I want to reach German speaking people but in your case you should probably selecting englishe speaking people the bidding strategy is always at the beginning always maximize conversions and later on we can try Target CPA as well but at the beginning always convergence maximize convergence and

then for the budget we want a daily budget and at least $20 per campaign but we've talked about it already we want daily conversions so depending how expensive your conversions are you have to increase the budget maybe a little bit if today is the 11th then we want to start ads tomorrow because we always want the ads to start at a fresh day if we start the ads in the middle of the day there's only like 12 hours left and Google has to spend the entire budget in like half a day that's why we want

to start the ads at a fresh day so the ads have 24 hours to spend the budget and then Google can make like way smarter decisions because if we if there are only a few hours left in the day and Google still has the entire budget it will just waste it basically so always start them at the morning the next day and here we can't really change anything I don't really use the sidling stuff too much additional settings I always disable the TV screens and tablets because in my opinion They Don't Really convert that well

like in my experience frequency capping I don't play around with it I just let Google decide it add schedule I don't care third party measurements I don't really care as well and video enhancement I have always turned that off add group name I always use a name that reminds me of the targeting so I always have like a few clues about the targeting in here but you can name it as you want it's the only important thing is that it's convenient for you you should be able to work with your naming scheme and here we

can add an audience we can create a new audience and here obviously enter the audience name custom segment that's like your custom audiences we have you have created your data that's like your retargeting data and here are a few already created targeting that you can use like apparel accessories Shoppers or we can browse some here Live Events so job change marriage so we can just select a few targeting you see a little bit of info here and oops like let's take man's apparel and then we can exclude like our retargeting stuff but that's not that

important honestly and then the demographics we've already talked about it don't change too much here I just leave everything as it is and maybe maybe if you're 100% sure you can turn them off like for example we already had the example if you are selling a weight loss offer exclusively for woman of course you can turn off the males and the unknowns and only run the ads to the females but I would only do this if you're % certain and I would always leave this open as well because Google can decide this way better I

always leave this open as well and normally I always leave this here completely open as well but you can try excluding the lower 50% if you have a high ticket vsl call funnel you can split tested um you can have one campaign with the lower 50% activated and one with the lower 50% of income deactivated and then see which one performs better then you can save it oops let's give it a name and now we've saved our targeting and at the beginning if you're not scaling I would always turn this optimized targeting off because we've

talked about it already in the targeting section of this training there were the circles and the circles were getting bigger and the bigger the circles were getting the broader the audience got and this was like one of the ultra scale audience stuff because you activate this if you want your audience to get even bigger but at the beginning we want it super targeted so simply use the ultra targeted targeting options out the red circle in the middle if you're just starting out and advanced settings here's not really that much to do and now you can

paste your YouTube ads Link in here I just copied a random video but in your case you should upload your video to your YouTube channel as an unlisted video and then get this unlisted video URL of your ad from your YouTube channel and just paste it in here and here you can paste in your landing page URL in this case I'm just going to take www google.com here you can select a call to action and then a headline but I think you already know what you're going to write in here that's just basic copywriting and

then you can do like some Advanced tracking stuff but I don't think that's suitable for beginners and then you can also upload an image like in Banner it's going to show on a desktop version right here you can upload a small little picture or you can simply use the banner of your YouTube channel and then give the add a name like let's say that's the test add one and then we can continue cre ads because we've already talked about it we have two types of campaign structures sometimes we use campaigns with one adset and multiple

ads and sometimes we use campaigns with one adset and one ad and if you want to create multiple ads inside one adset this here is the campaign this here is the adset that's the adset and in this adset we can now create multiple ads if you go down here and create on plus and then you can create a new video ad and then google.com then you can create a new ad test test test the Advan stuff here test at two and now down here you can see we have two ads test add one and test

at two and now we can create this campaign we have to approve it we can double check everything continue to campaign and now we have one campaign with one ad set and multiple ads inside of it it's honestly super easy I've shown you all the settings and for the targeting simply use these targeting I've shown you in the diagram there was the diagram with the different targeting for the different types of scale and and at the beginning if you're just starting out use the targeting from the red circle these are the lowest hanging fruits use

these targeting and if you're scaling a little bit use them from the second Circle and so on and the rest of the settings were super easy it was just like naming the campaign naming the adset that's super self-explanatory and then like putting in the budget how much do you want to spend per day on this ads and also the rest like the location and the languages most of that is really self-explanatory and simply use these settings I've shown you you don't have to over complicated there aren't really any secret strategies you can use it's pretty

simple and it's just about the basics so use these settings I've just shown you and your ads will probably work if you have a great product a great funnel and a great script and you can get great scripts from our software yts.com now let's look at the different stages of running ads and this is an example of the high ticket vsl call funnel at the beginning our goal is to get a steady lead flow at the beginning our main focus is getting to a steady lead flow with a nice cost per lead so at the

beginning we want lots of leads and we want a continuous flow of leads that's predictable with a nice cost per lead and then we want a steady call Flow after the steady lead flow is achieved our Focus then switch switches to converting those leads to calls at a nice cost per call so at the beginning we're focusing on getting steady flow of leads and once that is achieved we switch our Focus to converting this steady lead flow into a steady call flow with a nice cost per call and then our focus is monetizing the call

after also the steady call Flow is achieved so after we have a steady lead flow and then also a steady call Flow then we want to switch our Focus to squeezing as much money out of these calls as possible so we want to monetize these calls as much as possible so we want a low CPA a low cost per acquisition and high prices we want to pay the least amount of possible on at spend to get a customer and we want the customer to be worth the maximum amount so we want to lower the cost

per acquisition and increase the price the customers are paying us so we want to squeeze as much money out of the cost as possible and you work on these stages until you are only breaking even on the front end so you would want to work on the lead flow on the call Flow and then on on monetizing these calls and you would make profit on the front end but as you know the more you scale the more your profit margin decreases so sooner or later there will be a point where you're only breaking even on

the front end and then what's the point of running the system if we're not making money so if we are breaking even on the front end we have to do this so and then once the front end is Break Even You monetize by building out the back end upstairs as much as possible so once we achieved the steady lead flow steady call Flow monetizing the calls we scaled it up until the front end is only Break Even sadly then we focus on the backend upsells and like upsell our customers as much as possible to make

profit again right here and don't get discouraged at the beginning when it's your first time running ads you will most likely lose some money before you make some and I know people personally that scaled to over $1 million a month in Revenue that are now called absolute paid ads Masters but back then when they started it even took them three to four months to get cold traffic ads to work so sometimes it simply takes patients even the now called experts back then it even was hard for them so sometimes it just takes patience and you

have to push through it and don't give up because it's absolutely worth it and here you got the exact strategy you need to follow and this is basically a proven framework so soon or later your ads should definitely start to work