Meet The Magician Who Spends $100,000 Every 10 Seconds | Zach King

So welcome back to the asked coffee hour we are really excited to have on zach king today he's got 66 million followers on tick tock being the fifth most followed person on the entire platform and he's got 12 million subscribers on youtube he's been on tv shows movies you've probably seen him online and he's about to reveal how much money he makes are you excited i am beyond excited are you I i am but did you subscribe i subscribed so hard hey everybody i'm zach king welcome back to the iced coffee hour and guess what

this podcast is made up to this date 72 thousand dollars that's under guessing wow you under guess what i understand yeah okay yeah let's let's re-guess um then if it's an under guest then probably 265. now you really really only get there now we're honing in it's like it's 180. oh 130. 123. that's great yeah 123 000 yeah i mean you guys know this but that's some people's whole year income yeah and you've done it in about a year and a half so that's pretty impressive yes we are but i know for you guys it

probably feels small not for me no not for me okay yeah it's pretty first am i allowed to ask this but what's the split on the chin like have we ever we've never disclosed this Publicly that's gonna be expo should we should we just start it off with a banger should we disclose that i'm i'm okay with it i'm okay with it yeah you're okay with it yeah i'm fine with it i've always wondered i never heard you talking yeah sure this is the first time yeah ever and this is across the board between sponsors

and ad revenue everything that the this channel generates and all the expenses are split With this number so i get 99 jackets two percent yeah wait 99 and then two percent yeah how does that is it ninety-eight no uh it started out i think i had like in the beginning what fifteen percent i think it was twenty no it was fifteen and then we moved it up to twenty because you saw how much work i was doing with each episode providing the outline and everything yeah and then when i dropped out of college That was

it yeah where's my outline oh your outline yeah i don't think you did it uh yeah yeah we don't do that anymore i have to cut his mission back so i got lazy we had it okay so it started at 20 15. it started 15. those first few episodes were just jack and i talking and jack would come out with a list of questions to ask me and it was just him and i for the first like two or three yep each episode was probably taking me at that point like 12 to 14 Hours okay

just between the planning which would be like the pre-planning would be like three to four hours just literally just researching like fun money quizzes and stuff like that topics we can discuss uh and then also like recording was an hour and a half or so and then editing it took me so long editing your podcast it was insane yeah so probably like 12 to 14 hours and he saw how much work i was putting in so he's like i'll bump you five percent so He's making an extra like 70 bucks a month pretty good so

it's everything the channel brings in whether it's commission thing or adsense yeah at the time it was really just adsense and we had no expectation this was just jack being like hey if we spend an hour a week all you got to do is just show up yep and i'll see your cameras yeah yeah i was like okay for an hour a week we'll do this we'll get out of podcast and then and then it started growing a Little bit and then when i dropped out of college i requested a larger portion of the second

channel which i i do a lot of work on that uh and graham one he didn't want to give me that larger portion so he's like the channel is the gram stuff stefan shop yeah so we decided to roll that into the iced coffee hour so he's like i'll give you a huge portion of the iced coffee hour and a smaller portion of this that i know little did he so back then This podcast was making nothing it's probably like 700 bucks a month maybe that but jack was spending like 20 hours a week just

like just through miscellaneous stuff i was spending probably about two hours a week between titles and thumbnails uh it was taking a long time so that was uh basically a part-time job for both of us and uh yeah so i ended up giving jack you want to say it 45 whoa yeah yeah whoa that's awesome yeah I wrapped it up and that's very that's generous and then as soon as he gave me 45 the channel exploded it was so it him 45 thinking oh you know it's right and i calculated how much money i thought

the podcast would make and it's like okay well this is compensating jack for his time yeah and then within like a few months after that we started just loaded it up with sponsors like sponsors it really isn't so you're going after The sponsors yourself uh i was back in the day but now we have like a few agents oh i was organizing all the sponsors i still do yeah but well alex yeah even when you have agents you're still mad like checking all the balls yeah absolutely and you're reading the contracts and yeah yeah you

have to be the you know agents we found over the years are awesome when they get to know your brand you know i rep by caa and we do brand deals directly too with brands But it's that's nonsense you're still even if it's going through an agency or another agent you're checking everything right check cause it's on you like if something else got in there exactly to say or whatever it's important yeah but uh yeah i mean now i would probably have negotiated stronger but you know he didn't even want to continue doing the podcast

back in the day yeah there Was there was a point for me where he literally wanted to quit yeah i was so busy and this room is like i don't have time to do a podcast i just i can't do it yeah i don't have the time and joe was like no we got to do it i was like well we had done like seven episodes before i didn't want to miss an episode so it was just wanting to continue that because i didn't want to like do seven and stop nice Yeah i think it's

super important that people have skin in the game they're excited and they have ownership over it yes and now you can just run it i mean you're basically plugging and playing into this right at this point no now yeah guess a lot and then you do title thumbnail the guess makes sense because well like i met you uh you know in la recently it's like that happens right you just meet people exactly and it's Like it makes sense for you to kind of book it doesn't take too much time yeah but yeah so those for

us are good networking opportunities because it's different when you're like dming people back and forth and it's it's not the same as like getting to meet somebody in person totally especially someone if you've been watching them for like two three years you finally get to like interact with them in person it's so much fun i'm so awkward about that Though it's like you go to all vidcon or all these different events and you watch people for so long and you kind of become a fanboy or you know of their channels yeah and then you meet

them and i like i freeze up i'm like really a little bit totally no say say some names say some names everybody like anybody me i met graham the other day um at the the ping pong thing yeah and it was like uh like i just forgot no yeah yeah totally it's weird it's weird Meeting youtubers like being in the space but like who who shocked you the most who shocked me the most because for you it's like you were probably one of the biggest youtubers i've ever met certainly you're probably the biggest person we've

had on the podcast but i like watching so it's everybody i watch i'm like when i meet them i'm like a little bit thrown back you know yeah no i feel that yeah i watch like a little bit in the you know find like what i Listen to on my drive i have a long drive in l.a so i listen to a lot of finance stuff because you guys actually make long form like this you know podcast not everybody does that um so like i'll be star strike to meet andre i'll be starstruck to me

are you meeting them we've seen we've dm'd but you should meet them all here you'd love to know next time i will next time because i want to spend time with you guys Um right answer like andre and uh and kevin yeah like i mean i listen to kevin every day me too at some point during the day so he's like right down the street from me too yeah but i feel like one i think he's super busy like i don't even want to dm him to say let's hang out we briefly killed him no

because i've seen he does he sleep i don't know no like three Hours a night yeah yeah that's insane so i feel like it's taken away from family time or like some sort of he i here's what i picture you're hanging out with kevin he's like dang we hung out for an hour and a half i could have made two youtube videos you know i could have no you would not believe it we were playing poker over at jeremy's house and it was like it was like it was like midnight probably and graham's like all

right dude i have to Go home like i gotta get some sleep you know gotta work tomorrow kevin's still there he's already down three grand in poker and then we keep playing two am rolls by and he's all right you guys going to the club 2 a.m yeah 2 a.m and the next morning he probably woke up at six and pumped out seven videos live at six yeah yeah it's like it's insane yes kevin will find a way to make a video with you during the time that you hang out yeah it's either with You

he'll just monetize that conversation or he'll be like wait i'll be right back and he'll be outside for 10 minutes recording a whole video he'll upload it it's nice you don't even notice yeah in one tank and it's like a fully scripted post-production pipeline i have no idea i've you know seen his tour of the i think it's in a garage still no it's a room and he's actually okay oh he upgraded to a room he's always happy he's always had a room yeah That's still impressive that he hasn't gone out to like a studio

never um it's all one room in the house his room by the way is smaller than this that's amazing yeah that's incredible yeah my myspace is like it just doesn't translate to a room i wish it did that'd be awesome yeah we want to hear about what you're doing though because i have to say it's it's very impressive across all the platforms like you found a way To dominate like instagram tick tock youtube your youtube channel by the way fine yeah that was never the master plan though like i never wanted to go after right

at this point when you look back doing this for 12 years started on youtube it's gone it's always added them slowly you know and then some don't stick around there's actually so many that don't stick around that you don't really like my my idea uh is always to be on a Platform first and see if there's anything interesting about it like with vine it was the six second things and i kind of wait now i try to get there a little before my friends are talking about the app um but in vine i was like

way behind i remember that was even a thing like when i got on nine months later and it blew up for me a lot of the other viners were like well you're not an original viner and it's so funny how that like Nuanced conversation is gone for platforms now but back in the day it was like if you weren't on it within a year you weren't the og of that platform um but it's been bouncing around platforms like youtube was my first love i started with tutorials so like uh you guys don't have a monthly

training or master class or any of that final okay oh wait we have a monthly you guys have a month you have a mentorship group shout out to them yeah there's a Coupon code down below um so you have is it monthly yeah yeah so like i was kind of doing those but like making my own site for final cut pro and teaching people and that was my business like youtube was my business just with that monetization aspect there was no adsense when i started um and then i think a year after i started my

channel there was they were rolling out secretly or privately the uh invite to the Partner program um when you guys started youtube you could just sign up right like you could do the threshold oh yeah you're monetized basically immediately yeah i think they monetize people who don't even ask anymore it's just you're rolled into something right but you don't receive the money oh is that right yeah yeah they now youtube has the right to monetize any channel they want to and run an ad but they could they'd have to Tell you right and i know

i believe can you just by default by default i think by uploading youtube you i mean you're giving them the right that just recently changed right isn't it yeah yeah a few months ago so i have like 1 700 subscribers and when my family watches my videos they get ads but i don't get any of that right oh interesting but first i want to thank our sponsor front jack what are you doing on your phone Man dude i'm just checking my robin hood portfolio i'm buying the bitcoin dip that's great and all but why are

you not using front it's the ultimate companion app to robinhood weevil coinbase and more it basically shows you all your investments in one place wait so you're saying if i download front i can see all of my investments with all of those different brokerages and exchanges in one place exactly that's amazing not Only that jack but it actually gives you a unique front portfolio score it basically sums up the health of your total portfolio within a single number and the ai that gives you the front score actually takes into account diversification asset performance company financials

and much more plus front shows you the top stocks to increase your front score so you can build a stronger portfolio and there's even a community feature where you can Follow your friends portfolios and see how you compare to them jack i'm actually gonna follow you on front and every time i see your portfolio's up i'm gonna ask you for lunch alex you can't say that i already said i would do that exact same thing to you so if you guys want free lunch just follow alex on front his username is apple pie and anytime

his portfolio is up just venmo request him like 10 bucks or something so go ahead and download front with the Link in the description down below to see how your portfolio stacks up today that's right guys you can see all of your investments all in one place on the easiest ui ever so that's front thanks front for sponsoring this episode and back to the podcast kind of makes sense that youtube is it would be smart yeah i think there's probably i would love to know the calculator how many videos are out there that typically wouldn't

get Monetized because they're not a creator hit the threshold right that's right i have a feeling what it is the ad rates are getting so high on certain certain channels that they need to spread them out because otherwise advertisers are going to get to a point where this doesn't make sense but if they have twice the channels now to advertise to they're getting twice the exposure yeah yeah i just jumped around platforms year like youtube i loved it but then vine Took off and it was like i was still running like one man show had

just hired my first producer to help me with the vine stuff but the bandwidth was like going to vote year was this did you go to college i went to college yeah i did 2008 through 2013. oh the recession the great recession that's when i would have gone to college by the way if i went was 2008 yeah i went to college and i paid through college with those training courses so i started my channel like That freshman year of college and it's because i didn't get into film school so i needed like an outlet

to do i was still doing music but i really wanted to uh pursue film i knew i like film was going to be my end-all career um i was kind of lucky to know that but i was teaching the final cut pro stuff at night i was doing tutorials and live training and that's how i was paying through school and selling dvd courses And then eventually um right when amazon launched their cloud service i uploaded all my stuff my courses digitized them and started selling them through paypal and uh i think there was like a

uh not venmo but another like weird case or payment service and uh i did that all the way to graduating college um and then the first year out of college i think it was when is when mine came out And that really i was already making these videos they weren't like if you look at my videos now you'd say that they're you know i describe them as magic just because it's simple and that's what everyone's like oh yes i know you're talking about um like jump in a car and you kind of phase through and

now you're in that item so that was really a spin-off of like my vfx training that i had learned and Taught myself in film school and vine because it was six seconds it just forced me to like figure out how to like make those in a short story that had a beginning middle and end and like had a good punch line was really visual and that's like how that format that i'm known for now really was birthed but i i love the constraints of limitations like it's kind of crazy that on youtube there used to

be a ton of limitations like it was for a while 15 minute videos and and It slowly grew and now it's like what unlimited yeah i think 24 hours isn't it yeah yeah but i i love the constraints still like it would be fun if youtube is like this month you can only post three minutes or whatever you know you can't do that now they're too big but you see every platform like slowly when instagram was the thing it was like 15 seconds and then they upped it to 60 and then 90 and then 120.

um same with tick tock now i don't even Know what their limit is now three minutes is it three minutes yeah nobody watches a three minute well do sometimes people do the three minute videos give you the option to skip around yeah so that's their thing because sometimes i've seen i hate these videos there was one where it was like a a river and take talk and it was like a minute long and it was just like wait for it and then after 10 seconds you're not going to be two minutes yeah yeah And then

the whole thing wasn't getting too long watch part two no i'm like oh yeah i clicked but this video had like 10 million views on it so i figured like it's got to be good and then they just have high retention literally them like throwing a brick over the side it's very satisfying but but it wasn't that it was just a brick i mean it was like what you would expect you could also chop that into 10 seconds yeah you're like dude You were you knew your retention tricks right that's funny so at least through

three minute videos they don't hold you to that for three minutes you could skip and be like well this sucks yeah so you're saying that the time constraint on vine being six seconds kind of taught you how to condense like very exciting content into like short i love time constraints i absolutely love them it's like one of the you know i think when people Think creativity they think oh like well i want endless i want no rules i want no boundaries i want to have like endless space to do my art but people um especially

young creators i always tell them like when you're making something go on the weekend your goal is to make a 30-second thing or a 10-second thing and then go whether you want to publish or not that's on you but that's the iteration you need is like ideally start shorter and then you Can add up the time that's fascinating and now i think like to the other viners that then made it to youtube like logan paul and jake and like david dobrik they're all very like quickly cut yeah right it's very condensed uh content yeah maybe

they learned it from vine but it's done them very well yeah i think because they know what holds attention and they know what makes a good story and it's funny like being with um when you're with logan or david when they're You'll go with them and then you'll they'll be at events and not show it like they'll be at these awesome events and not show a piece of it like be at a premiere i remember premiere with uh david and went back in the vlog the next day and was like oh i wonder what how

much that he used and none and it's because to me i was like That was pretty entertaining right like you could use a piece of that nothing it's like you gotta cut it and i think like great editors know when to cut stuff out too like it's like you know they call it killing your baby um in editing in hollywood like a lot of directors get attached to the certain shot they got they spent they remember being on set all day getting that really cool dolly shot and They want to use it but if it's

not adding to the story or taking away from a moment you've got to be okay to cut it wasn't it david dobrik or someone was talking about him being at like a tesla event and like there's something big that happened and he didn't use any of it just like you said yeah i could totally they're like that was like the the coolest thing i've ever seen and it didn't even make his video of that week yeah which i mean that's Yeah that's a lot of youtubers you know that know really to trim the fat and

uh i think mr b jimmy's great at that yes oh yeah you see them shoe and half over half doesn't make it in it's about 95 i would imagine yeah by using like a sliver of the day right i've heard that like mr beast's his like total gigabytes that each video occupies is like several terabytes i believe it like per video yeah and they cut it down to like you know 13. especially the Videos where they have like 100 gopros you know on individual people and i don't know i asked them that was the first

question i asked him like who is going through that and he was like yeah our do we have editors but like he was like usually it's two editors a video i'm like oh my but to me that's is that a lot to you that's little to me no that's very few yeah yeah i would imagine like ten yeah but then again communicating between ten I feel like it would lose that feel that's like two people themselves doing it all would know every bit of it versus ten so here's the trick i learned um being on

i was on a show called the amazing race with my wife a couple years ago you were you were on this show yeah were you traveling yeah it's a great show i watched as a kid growing up with my family wow and so did i on them to let people know who don't know the show the amazing race you Go around the world you're hunting for clues and you you know go on these different legs of the race and you're trying to get to the finish line of these multiple day legs and what i learned

is you know they're obviously capturing terabytes and terabytes footage from multiple teams every single day but they have a producer go with you a story producer and the producer like is not affecting the game at all they won't Give you they don't even know what's happening but they have just in their notes a little app that has a time stamp and they're just saying like you know zack and rachel fight at whatever uh this time over this clue that's it and they're like rating these story points so the editors you know you're not i mean

maybe that somebody will go through everything of course yeah but really the main even assistant editors will just skip Through most of it and it's same with jimmy's videos or all these reality shows like they don't need to go through everything as long as they've got the story producers there just giving the time stamps it's so much easier you know cuts the good stuff that's incredible and so then all the story producers meet at night after you check into the hotel or whatever that leg of the race and they'll all just kind of compare notes

like was this team who had the most you Know kind of drama let's like seems like and like they're not changing it in the edit that's what's amazing to me i always wondered because i was a fan of the amazing race like are they like fake making up this drama and like editing it in a way that made it seem way worse than it was or is the order actually accurate in the edit but it's like 100 true so through college you paid for it with these with these programs which college did you go to

i went to a school Called biola university out in uh fullerton la morada california okay yeah and how much was it oh uh expensive school yeah yeah i was a private christian school i was probably 30 000 a year so 120 000 can you say how much you were making then with this like uh the mentorship program that you have i made just enough to cover school so you're making a 30 grand a year or 40 probably yeah Probably and then adsense kicked in i just recently looked too i was like how much will they

make an adsense it was barely and you know i was definitely in the ramen days of of college my thing was like chicken wings there was you guys know albertsons yeah yeah so they have albertsons out here um they had like a really good chicken wing lunch deal i ate every single day it was that and i would have for dinner for like seven dollars and 50 cents There you go and i was like 7.50 was splurging for me yeah yeah yeah so that was my my college meal and it was like every day like

everyday chicken wings so you're probably making about 40 grand a year yeah how much of a falling following did you have at that time um i had at most on final uh 200 000 following that was your life youtube at the peak before i left divine and i remember like within three months of Vine i'd already passed it to like almost uh half a million on vine there was a point where the it actually back you know like platforms don't really grow your youtube that quickly anymore but back in the day if you said like

from your vine account if you had a couple million followers you're like hey go follow me on youtube it would just shoot up yeah and i never took advantage of that i always was nervous about cross-pollinating and it's The game is totally changed on social media now now everybody wants to cross-pollinate because it's kind of hard to get that conversion but back then i never wanted to i was actually really weary of collabs i never wanted my following to be from you know king batch's audience i didn't know like if they would stay with me

or if they were just following for that one collab so uh i actually wish i took advantage of collabs earlier like it was something I think it's just it's a huge strange way to grow yourself yeah it's a huge way um but it's actually slowed down a lot like if i were to shout you guys out or you're shouting me out it's just slow like it's not like back in the day you would be like if i shouted you out back in the day with the following what's back in the day 2013 13 okay like

maybe if what i don't know uh what do we have Now um you might get like a million followers somewhere you know but that doesn't happen anymore like it might be like 10 000 right yeah like so it's there's no conversion right so did you decide to pursue any sort of normal career after college or was that your q you're making 40 grand a year you got a good following i did i um i had a great offer because i was making 40 and then i think somewhere i was probably making 60 000 uh on

the training courses and i thought like okay that's a great i could make a living doing that i could grow it slowly too and i had all these ways to like do different courses and kind of spin off i was only focusing on one software and there's way more software's coming out adobe cloud was getting pretty popular at the time but i didn't i got a job i did a road trip with my buddies Before youtube video we wanted to like make a video in different states and it was kind of like a content trip

and so we spent like 40 days going around the country and in washington dc i stopped the discovery channel we had a fan reach out was like hey i work as a producer at discovery channel you want to come hang out and get lunch at the cafeteria and so i went in there and it was my first time in like a corporate kind of film Tv building and i met one of the high rep producers and they made us a job me and my buddy a job offer for over six figures and and it was

super tempting like my channel was looking at like ah one it's youtube i don't know i mean it's so easy to look back now and be like oh yeah youtube was the obvious front runner and the good decision decision but i was really conflicted like i remember calling my parents on the drive back and It was the drive back was like 5 000 miles so i was like slowly talking over the next couple weeks as we were making our way back to la like should i do this interview in la that i have to do

for discovery and so i i ended up doing the interview and it was such a like a blessing in disguise interview because me and my buddy go in we had a great interview my last question for the guy he was like do you have any more questions for me like For he was like the head la branch guy and i was like okay would you if you were me would you take this job and i'd explain the youtube thing because i was really conflicted i was like my youtube channel has maybe i think i had

200 000 followers at that time but i wasn't making great money it's like 1200 a month on adsense so i was like i don't know if like i can actually get married and have kids with this So he was like i don't know like youtube uh is an interesting space i think he had a lot of great insights he was like i don't know if i would take that yet and he's like what's the risk of you i don't know playing this out another year year and a half two years i was like oh there's

there's no risk i'm eating for i can afford that that's it yeah so all you need really Yeah that's all i needed and so luckily that like decision i walked out of that meeting so peaceful i was like yeah i'm not going to take this me and my buddy looked at each other and he had and just started a channel at that time too which is uh do you guys know aaron's animals bro yeah yeah so he started his channel at that time too so we both have kind of changed directions with our content or

we do you know just he does animal stuff i do um The magic stuff but both of our channels are like kind of equally successful um just because we put the time in but that's amazing and that's crazy to me too because you had like 200 000 subscribers but you're making 40 000 a year it's like nowadays if you have 200 000 subscribers you're golden yeah basically youtube well for some channels you know i think really if you can pull you guys are in the Finance space so i think you're you're skewed but uh if

you have a good engaged audience with two hundred thousand views yeah i think in any niche because you could at least have sponsorships affiliates like there are other ways that you can market your audience yeah business i think the training course aspect is still highly interesting um i don't do it anymore but i'm jealous of the people that have an obvious like oh yeah teach that that Makes sense right so you're building out this thing over the next year at what point do you begin to realize that it's like a significant amount or at what

point for you is it like all right i'm all in like this was the right choice i mean i was all in at that point yeah um what i wasn't sure of is how to ski i think the hardest part for creators and this for me back then and uh what i see now is it's hard to Scale yourself because you're figuring out like what part of yourself you need to scale is it like your editing is it your writing is it your production time is it for me a lot of it was like the

set building took a lot of time and like trick engineering and i enjoyed that part but it was like what what part am i good at and for the first one i had to let go was like the editing of the videos um so i started training editors like okay here's my exact style like Here's how i make these cuts in here so i here's how i shoot them and this is why i shoot them that way um and it's not like anybody can't reverse engineer what we do but it's just like a specific kind

of angle of how we shoot it and edit it um but like i had to let that go and you know the thought i had in my back my Head i think so many creators have is like oh i'm the only one that can do this i'm the only one that's skilled enough to do this where i'm like i'm the only one to know when to cut because that's my style i know he's looking at you yeah why is it so hard to let go uh because i'm worried that that's like that's that's the personality

of the channel is that at least for the main Channels that everything is done by me so every word you hear from me is scripted by me every topic is picked by me yep um i film everything myself it's and i like the aspect especially in finance that it's just it's a guy in a room talking to a camera by himself yep doing all the work and there's something i think that's really authentic about that yeah that once you start outsourcing things and trying to streamline things you just you lose that Feel maybe um okay

let's take jim cramer for example i don't know if you like jim crane right people have mixed feelings about jim crow some people i'm just saying because he's a general finance person that most people on your channel ramsay sure you like dave ramsey let's talk about dave ramsey what is dave ramsey's Like why do people follow him for his advice for him so like nothing about the editing no nothing about the production value it's like all those things are standard correct that's what i think so like uh that's where i'm coming yeah cares who edits

it i do because i think uh half the video or honestly i think of The video i think twenty percent is knowledge or twenty percent is just what the information is the other eighty percent is entertainment so throughout my script i try to keep it entertaining i try to like throw in jokes or make comparisons that people might think is funny and the editing is very visual so i like to throw in little jokes and things here and there that i feel are important to the viewers here's what i think you'll be surprised To find

i don't know if you've ever reached out to fans but i think um we actually just put a job posting for fans um because for many years i was like against working with fans i thought it was weird because you know when we had hired a few fans like they get really excited they're overly excited to be around you but after like after six months it dies off they become you know just chill with you yeah but they know your brand and Style they literally know like some of my team know my library better than

i do they'll be like oh but we already did that remember like you did that in 2014 in this one video with uh this person and i'm like oh yeah we did wow the jump cut i forgot about that and that's i'm here's my bet there's probably a dozen people watching your channel who are editors that if you said hey will you edit for me they actually already are editing Your style one reason they might like your videos and they understand some of the humor and so i think there's an editor i know there's multiple

editors i'll interject i've been teaching alex yep how to edit those videos yeah and so what i've been doing this last month is uh i'll have alex out of my video and i edit mine separately and then we compare our videos yeah the next day and we'll go through them each side by side and what i've noticed is that alex Is now starting to make the same jokes in the same places as me yeah so i'm talking about that's great printing he's using the same thing that i'm it's funny you're you're doing it you're doing

it that way yeah i did that briefly and i was like why the heck am i editing this twice i'm just going to use my version i know um versus there's a point where you have to let you actually today's video was one of the first ones that alex did i post it alex yeah round of applause For alex let's see how it's good job alex thank you appreciate it guys it did yeah i don't know why it didn't do well initially but i'm hoping it's uh let's see if it's you can't blame it on

alex you can't blame that on alex that's too much pressure it's picking up a little bit okay that's picking me up i think what your your money sauce is obviously your your personality but your insights into topics that you pick and How you talk about them so you should be involved in the writing process i even would totally uh gamble that you don't need to write the video so you can just i don't know the same thing with editors there's so many writers out there yeah who are in and i don't want to offend you

but better than all of us like even when i look at my stuff i'm like there's writers that are better than me that have ideas And so if they can work into your process where like what if you had a list of five people that they don't be in-house they could be fans that you're like hey guys make it a competition kind of like you're doing with alex um whoever writes the best script will get the higher end fee or whatever but you say hey i want to talk about i'm really interested in talking about

this new nft platform or whatever um or maybe you're not i don't Know like whatever it is boom um and then here are my three main points i want to hit for sure uh maybe you have a specific joke you know you want to make in it and you have them write that and then see what is in you know because there is some fleshing out in the middle of that the meat that you probably don't need to spend your time writing like looking up you probably do a lot of research right like i do

that is i have to really understand to Be able to pick out the points that i sure are worth emphasizing yeah so sometimes in my research i'll think i know it all but then as i'm doing the research i come across something different and i'm like wow this is actually a better angle and i'll reorient the video about something new yeah what if somebody brought you a script though that said like you read it and you're like oh man i Actually don't know is that true like and from there you you like they do the

leg work this big eighty percent it's hard for me because what i've done has worked so well and it's still working so i'm like why try to mess with it right now yeah that's are you control freak uh yeah yeah i i would say so but i i don't want to say it's a control freak i think i'm very particular and i i have a vision for something and if it's not exactly That i don't want it i don't want to do it yeah i i didn't know about your guys's uh partnership that you explained

in the beginning but that makes me excited for you because i think it empowers him yeah and jax can be stoked and take on a bulk of the work and that's what you need to do not necessarily on the main channel and not overnight but leverage dude you got to leverage other People yeah well that's that's alex you got to listen to that that's alex's goal right now for the end of the year i want to train them perfectly for the main channel edits so by january 1st i want to say okay is it a

thing for you it's a thing for youtubers though like okay so what's what's kevin's team like does he is it's really cheap it's pretty small yeah it's not just him it's him and he has two assistants that will help them with anything they do research So now they like they just started doing that but that was like as of a month ago what about what about andre just him it's just just him yeah yeah you guys got a leverage but how many videos is andre posting per week twice a week he's posting twice a week

and we're posting like i don't know 10 times a week across nine times a week across like five channels so what and what's your guys's production team is it alex is it the Three of you yeah right here this is the performance we are in the room with the president everything across five channels wow that's what i'm saying so but that's what i like it's like it's a small team yeah we we just hang out we're friends yep you don't have to be friends with the new person we bring on we don't have that that's

like that's usually what that's usually what happens yeah i think it's really important that Your business doesn't like okay when we moved into our first studio we went from house that was uh 2200 maybe like 1900 square feet there was like 12 of us jammed in this thing super family vibes like we were all friends and then we moved into this warehouse that's 15 000 square feet our offices are like we had to we're racking up like the steps just to walk around to go meetings and talk to each other it felt super corporate for

like the first Six months in there because we were like how do we manage this in a weird like we like being in a house and in the neighborhood and but it what it did is like help streamline the operations then we realized like kind of separating each other and it wasn't just like uh hey you're right here let me ask you this question that i really should like maybe we should set a meeting for and like think about and talk about Um versus like randomly kind of interjecting here and there and it's almost like

the house version is uh when i look back like it was fun but it's so much chaos and we were getting a lot done but it's like the the warehouse the studio version allowed us to like figure out what the like really break apart what is the process that needed to happen for the videos maybe you're guys Already good at that in this setting i think we each got we each got rooms alex just upgraded this is now his office he was working in the laundry room yeah for the last uh eight months yep and

now he's uh moving hey this is this is an upgrade this is a huge upgrade yeah we're all we're all introverted so realistically we don't go and bug each other hey that works out if i want to see graham um i have to text him ahead of Time like i'll never just barge into his office and he does the same for me that might be it that might be a good rule i understand that i'm an effort too i just can't imagine going into an office that's the thing i love just being able to walk

20 feet and it's right there if i need alex i knock on the door i just love it because you guys are going to take this clip someday yeah and i'm on your side you're like remember when i said that we're never going to be In an office because yeah it's it's kind of i mean it's kind of inevitable right yeah like it's stresses how are we going to continue to grow with the same team why is it inevitable though i don't know because like i mean people and overhead and obligations then then i gotta

pay either rent or a mortgage on a place more people to keep track of i love this wouldn't you be Excited to pay a mortgage on a place though because you'd be starting to own i just i don't want stress yeah like i've been trying now to like have the least amount of stress as possible and that's a great goal that's your goal it is that i mean that's a sweet i get that i'm the same too like payroll and and team members and doing hr and all that gosh i can't yeah you know all

i want to think about is what Topic am i going to talk about that that's the only thing that i want to think about yeah that's it but you could you can put like a great uh relations person between you like you don't have to be the person that you know is hiring or even talking to people and my like i hate conflict and i really hate anytime i have to like or back in the day when i was the one that had to say like hey here's what you're doing wrong or like The oh

the worst is uh yearly reviews right like employee reviews which i was doing for a long time and now i don't do that because yeah emotionally like will take me out of that for two weeks from what i'm making i'm like only thinking about like uh two weeks i have these meetings that i have to like tell people what they're doing wrong or build them up in these ways um i just love the collaboration and creating That's what's fun so tell us about your team yeah how many people you have working for you yeah like

what what is involved in behind the scenes for your operation so at the studio we have like 20 full-time team that do the you're already stressed yeah i'm stressed out all right so you can get people to manage the team for you let's see yeah but so a lot of it is a production team right um but it's Through the whole process so the beginning is pre-production team which could be writers um it's development a lot of the trick development so uh there's a trick development team that'll say hey you know what in a couple

of months let's do let's do an upside down room that can like maybe it can turn you guys figure out how to like if it needs to turn or whatever and i'll pitch the concept and They'll go off and like engineer how that could be done both the building of it the fabrication but also like what is the aesthetic visually of that trick and they might input on that we'll just meet for a couple months on that and that's like the writing pre-pro and then we have an art team with the production team um but

really it's like this arm of producers that kind of do everything from in that process so there Are seven producers that are like every monday go over all the concepts that we want to do anyone on the team even if you're in um like our cfo joins the meeting for pitching an idea it's like an hour and a half creative room we put all we put what's called the t sheet so you literally draw a t on one end you put the uh paragraph like little two sentences about what the idea is maybe it's we're

at graham's uh house and we're gonna do something with uh Bankroll coffee and then grab the beans and turn it into coffee and then i draw a little image of that just so it can be visualized for people just a thumbnail and then write the idea it's called grams bankroll coffee trick and we put them on the wall we'll have you know 50 ideas up there and then at the end everyone gets two little votes and just a little smiley face it's not like for a competition at all but it's just mark your favorite idea

like which One would you want to watch which one would you if it was on your feed would you like or which one would you share with a friend because that's interesting and it's just a matter of taste and that actually gives us a really good gauge uh of like usually two or three concepts rise to the top and i love that because it's it's based on everybody's taste as a group and generally those aren't always the ones that get made but uh usually They're the ones that get workshopped and then eventually there's kind of

light bulb moments in there and we we make those ideas so it's like a group writing process because a lot of people have come up to me and they're like how do you get these ideas and it's not you know in the beginning it was me but now it's really just kind of my tone and some of my sentiment in there and i love the visuals and and obviously Polishing along the way but it's really these the producers that take these concepts and make them come to life then once you green light them on to

the next day on tuesday there's a green lighting process so you have to have a mock-up video we have them quickly go out after a monday meeting they go out and shoot the video like on their phone or on a dslr really rough mock-up they're really janky you can't if you guys watch them You wouldn't know what's going on but we understand like the visual language that they're playing with but it shows us the framing it tells us if the joke is good if we're doing a kind of a humorous thing that's going to play

off or if just the trick visually will work and then from there we sign a budget and it's off to the races they have two weeks to make that what's the budget what's it what's a normal budget it totally depends like some of our stuff Obviously the brand stuff uh we could spend six figures to make um for our stuff it it's all over like a lot of it so if we're using a rotating room which could cost six figures to build uh we've already got that and we'll use that for multiple videos um could

you explain a rotating room rotating room okay so a Rotating room has been a concept since like uh pretty early film days actually like nickelodeon days but obviously people know um inception the scene where the room is rotating and they're the rooms rotating is how they're doing it they're running on the walls and it looks like they're running on the ceiling so what you do is you have like A fixed circle cylinder and then you put a camera here and it's locked to that room so because the camera is moving with the room you can't

notice the camera move and that's why you know i'm able to walk on on the ceiling or on the side of the wall wow because gravity is actually changing for me that's crazy yeah so those are the fun stuff in the you know because of the studio space that we're able to build So you're saying it takes two weeks to make a video on average yeah for what we call like our personal content which is our main slate what you guys see as the the videos that are unbranded that's what it takes how long because

i've seen some of your tick tocks of like 30 to 60 seconds i've seen some of your shorts yeah that could be like 10 seconds long yeah is that how long it takes you to make the 10 second video it's usually a minimum Two weeks now no because the one i saw that i really liked was the tap dancing video yeah where you were tap dancing with a mirror and then it comes out and you watch how you did that that kind of stunt right that was two weeks yeah two and weeks and those are

fun because they're all on camera is that a lot of ty i can't tell if that's a lot of time Because that was a six second video oh to me two weeks is is pretty fast uh early days like i could knock them out but they were really simple like the concepts now are way more complex from a production standpoint so two weeks is a short amount of time we've gotten that down like it used to be it could have been six months how do you I'm curious how you make your money back on that

because the one that i saw that i really liked too was the one you did with zhc and you bought the the picture for a hundred dollars yep and we should throw up uh some b-roll of this if we can yeah and then you went into the picture to drive the car and it was like the real thing was behind it right how do you make money on that because it was such a short clip it's like where do you Monetize yeah we don't make money on that we lose money on those um that i

mean they're really one i wouldn't do them unless i'm really excited about making them like as a filmmaker i love doing what i do so it's like i'm excited that i get to fund it but the our business is really leveraged on the branded side right so like these pieces are just growing the audience it's building The audience so that we could go out to a brand um do a production for them and then take that paycheck and put it back into the videos again and disperse them across all the personal content so that's your

main source of income it's just brand deals yeah that's about 75 because adsense for us is really low our cpm we have a huge international audience too which is awesome but on the the back side of that is like the cpm kind of Gets washed out a lot so can you share any of those numbers i mean i know i'll show you okay i'll show you uh they can't share it but they're really bad okay can we see it we're not going to i'm not going to mention what it is you're just going to get

we're just going to get our live reactions we're going to understand that this is before your own expenses um while you're sharing that would you mind Going over like what what your overhead is a month for running something like this oh i can't i can't share that but okay it's expensive um this is the revenue you're gonna be shocked because you guys make it time oh wow so and and these ones these don't let these skew you because Those are oh yeah those are i know what it is the youtube yeah yeah okay wow can

i see the uh the views what do you mean let's go back just there real time so most all right go to the top overview oh wow now okay so this is is this the just the shorts or this is every oh this is everything that's um That is the main channel the shorts is a separate one which i need to show well you saw it the other day i caught a glimpse of it yeah at the ping pong event wow eight point seven surprise million real time views yeah i think that's the highest i've

ever well aside from the ping-pong thing yeah most real-time views i've ever seen yeah yeah here you go yeah wow so it's Not like we don't make really any money on adsense it's never been a big business for us oh my god so we have to do you know the branded projects which are awesome because they empower us to like keep paying off is it just a different model yeah and there are a lot of youtubers uh especially like the kids and family that have to do it that way like the cpm is just not

great on some channels that's why i was saying you Guys are skewed on finance right you guys don't know how good you have it apparently not that cpm is money see it's it's interesting because all of our like all of our friends and like the people who we talk to they're all in finance right everybody so we'll compare adsense numbers with each other right we're all about on the same par in terms of like you know per thousand views or whatever so yeah that's why i hate social blade Uh oh yeah it's like it's for

my our channel totally awesome right but you know what uh another channel that we that we compared with was carter sharar yeah um cpm was really good i would say but he his is uh just really clean family-friendly content but his was like really decent actually he's making a lot of money right yeah i think there's some that it just does really well And then uh i'm not sure i think the reason why is maybe your your content was a little bit shorter because i forget but what does these 10 to 20 minute long videos

but it's always been we've had the channel even when we were uploading shorts it was always uh we would do compilations or whatever and they just never the cpm i think it's demographic magic i think it's demographics i mean yeah who's who's buying magic right Exactly so right now your main source of income would you would say sponsorships yeah okay yeah 75 of our business is through branded content and where's the other percentage going um probably 10 adsense or less probably way less and then we also do a lot of productions so stuff where i

won't be in them my team will produce them i might direct them or Or help executive produce but we are doing just you won't see me in those so for example if you watch an amazon ad right now online you know we you might even watch it be like wait that was like was that magic or was it like a vfx trick um so we we did those pieces okay so we'll do a lot of just commercial work that you know as a production company it's just interesting to hear all of these i just think

of expenses because i Think for us it's like when we talk about our overhead we don't really have an office space yeah everything is just like really what you see here in my office over there there's i'm so jealous of that yeah yeah it's like fit or rotating i would say realistically probably 98 of what we make is probably just profit and then whatever we spend on top of that that's incredible discretionary yeah it's just do we need something can We improve something great how can we improve it's just we don't need to do it

but see i i enjoy the payroll payroll used to stress me out i was like oh man like if uh the business doesn't do well like there's all these families that are depending on me but one i took away that stress knowing that like you know what if a business fails like people are okay they can go find they'll it will work out for them um especially people i work With they're really talented they have other options if that happens so that got rid of that fear but the other one is the the payroll like

i love actually paying my friends or my team and like working with them and and being able to collaborate like i'm secretly like or i tell them all the time but like i love that they're giving me their a piece of their life like a piece of Their nine to five time and sometimes beyond to collaborate on my stuff so i'm i'm really excited that i am able to finance that um and i don't care if it comes from you know like i'm paying way more than i should like i could do this solo or

not so i couldn't i could do this with four or five people maybe and try to take more profits but that would be kind of lame Can you say what percentage of profit you take from the total gross revenue oh i paid myself a salary so it's not based on any profit it's just a flat salary yeah years ago with my cpa we just set a salary of what you know every company does that though you just with an s course i'm guessing it's salary and you take everything else is like a dividend or a

distribution sorry i don't even take distributions just to set you know Really yeah why not take a distribution or is it because for me i don't like i feel like i'm slightly hurting the business if i were to do that like i just want to use that money i'm not as extreme as jimmy where i'm like everything has to go back into the content like i want to be able to slowly pull out some as a salary to save but i am more on that extreme where it's like i want to be able to fund

these cool projects yeah and part of it's been Like i don't need a lot of money for myself to live for my family we live um very comfortable but we don't need excessive amounts so for me it's uh taking enough to invest and then taking enough to save i'm trying to purchase a building in la for the warehouse for the studio space and so over the years has just been saving for that project saving for other film projects longer form stuff So the dream is to put it back into like the longer form stuff that

we want to do the question is why stay in california talking about getting a building in los angeles and i know warning signs are going off my head i'm like you want to run a business in los angeles it's insane what it's insane why why why do you i knew you're gonna say that yeah that is probably the worst place i would say for anything film-related And uh i've heard stories from people in the film industry that are are leaving because of how restrictive it is for anything film related during copenhagen a lot of people

flocked away from the city i don't know i would love to know how many crew or production people left um for me when i did that road trip on in youtube or years ago like we went to 30 states and i don't want to stereotype all the states Um but we we hit up most like the major cities in them and and went to the suburban areas and the urban areas and we just had i mean we saw a lot and we stayed several days in each place and we all i went with two other

good friends of mine best friends we came back we all said like oh man southern california is the best spot like it is so prime geography wise like weather-wise climate-wise um the fact That we can shoot every day almost every day of the year and it's like beautiful out but you're next to the ocean like there's so it's just like i love southern california as a climate so that's uh i and now now there's like i've been there for 15 years that's where my friends are that's where the group is like how was it moving

here like easy Decision but you had your friends move out here right like a lot of people are like well a lot of people were here already so we didn't move here knowing nobody if we had i was 80 of my friends let move somewhere and it was a great tax incentive too sure i would think about it but i don't know traveling like i already do a lot of traveling i don't want to have to travel to l.a to go shoot i mean like We shoot in la all the time that's where everybody comes

yeah why i was shocked before all the like i shot because i thought initially when uh when i moved to west l.a and i was like this is awesome because everyone was around like the same area so easy and i remember thinking this is before even considering a move anywhere else it's like you can't really live anywhere else because there's an opportunity cost of leaving and what is That going to be because everyone's like i ran into colin and sameer on main street in santa monica and it was through just randomly running into them there

that that like a friendship built from that yep so yeah i'm to miss that uh but little did i know more people are excited to come to las vegas i was shocked yeah because there's more people here though like you have that for the that's yeah that's pretty and it's like a short fight 45-minute flight it's easy And i've nev like getting people to la was difficult unless they already live there right but i'm shocked i'll tell people like hey we're in vegas be like oh yeah i'll do a trip there any time and it's

just like they'll make a weekend of it yeah and they'll just come on the podcast yeah so i don't know i i think it would be surprising especially for filming just the amount of space you could get is incredible the tax savings are Incredible they're very business friendly yeah and i remember even setting up an s corporation in los angeles and have i think it was like a one percent s corp tax that i had to pay on top of everything else on whatever was left over in the s corporation yeah it's like an extra

one percent for what and then i i i hit i got hit with a los angeles city tax that they just assumed i made money on an Llc that i opened up i didn't do anything for four years with it nothing and because i forgot to file an exemption on that it's my fault but you're supposed to file an exemption every single year that it's inactive yeah even if there's cash sending in even just nothing there was nothing there's like 100 bucks in the account i never used it um i just forgot but they sent

me a tax bill for like 17 grand because for those four years they're Like well because you didn't do anything we're assuming you're gonna make two hundred thousand dollars a year i'm like 200 grand a year for what but they taxed me based on that it was a mess to try to unravel all that but that was los angeles and i had to file that for every single llc they opened up everything it was just horrible yep so yeah i was i was surprised to get out and just now that i was out after a

few months i can't even think about going back i i Don't mind going back for a weekend i find it really cool to like get out um but no i couldn't it would take a uh joe rogan level deal for me to move that makes sense yeah but uh i did look at some warehouse space in l in vegas though or just online okay graham's gonna ask me about this what do we have here um yeah your prices are definitely Enticing i mean it's not it's actually not i was was surprised like it's it's expensive

yeah because everyone from california is working here yeah warehouse space is like slightly cheaper here but uh yeah i would say it's probably thirty percent cheaper but i don't know the spaces i was looking at like here's the thing warehouse and distribution space which is kind of what i'm looking for hasn't dropped a lot at all like it's It's only going up because everybody needs that so yeah it's uh it's yeah i'm okay i'm okay paying taxes to have what we have in la though like it's the vibes are great and not even lac like

not all of l.a is awesome to me but just uh I look nowhere else can you be like five minutes from the beach also in the mountains also near one of the biggest production cities in the world still i know a lot of people left but you know when we do our shoots and productions it's hard to know right like are they really coming there and i'm part of them because we're there or would that be the same amount of work in vegas i don't know i think You're right though having vague like the strip

right there and just vegas being what it is and everyone knows it for sure you're gonna probably entice it's like oh yeah you could do that too andrew graham's thing that makes sense yes yeah it's just easy yeah i think it would be fun to discuss why you're here today and how we met because what happened yesterday was it two days ago Uh yes i have a question for you guys so yeah um two days ago i won 120 000 on a table tennis a table tennis tournament which is uh i looked up i was

asking some of the olympians there i was like wait how much is a regular like table tennis prize purse yeah they were like maybe 60 70 000. like the high-end ones and i was like no You're telling me this is like the most of course it'd be a youtuber that maybe you know um but okay what do i do with 120 000 not what do i do but so what i wanted how do i invest it to grow it and then i want to go back with eric and like do some sort of giveaway uh

eventually they're like figure out some i wanted one take time to figure out what to do that's clever Um but investment wise what do i do with the money in the morning where are you investing right now like what's what's your portfolio kind of look like i'm like 70 real estate okay 20 stocks 10 cash reserves waiting to buy no crypto uh well in sorry my stocks yes there's crypto in there all right so of the 70 real estate how much of that is rental Versus business versus primary uh almost all of its rental oh

good what about your primary do you own my personal yeah uh i have a mortgage on it yeah okay and of the stocks that index funds or it's uh 75 it's 70 stocks 15 etf 15 crypto i think i did the math on that Wrong but it's uh i know 15 on crypto is correct 15 on etf is correct so overall then if it's so it's i'm trying to calculate what's your crypto total in relation to everything else like what percentage so it's gonna be like two points yeah yeah not even yeah maybe like one

eight i would i would i think it would be fun to put it in crypto oh crypto that's what i'm leaning towards i yeah because i think that if you have a long enough time horizon let's say 15 to 20 years i i don't know if anything's gonna happen in the short term and that's why i say like 10 15 years probably 10 years let's just see that i i think it's gonna do well but it's also small enough in relation to everything else where if it goes to zero it's not going to be the

end of the world right anyway i don't know to me i probably do 60 bitcoin 60 ethereum it's just a one-time thing and Forget about it just forget about it stake it somewhere but didn't you say you wanted to do something with airac with the 120 grand i do yeah that really would not then put it in crypto like i don't even know you can always i also don't think i would just do it all in one thing like i think i would take my time and do it doesn't have to come from that it

could be if you invest 120 yeah and 120 from someone else mccash you're just Asking how he would invest 120 yeah but not necessarily the 120 grand he got married yeah i mean if you're doing it for them well i mean mentally yes that's where from where it's you know from in that moment but yeah it's gonna be so let's just say you have 120 grand yeah yes and you can spend 120k on something else giving it back not that you got to win fun no no it's just having 100 i would have fun with

that okay quick go Crypto even but it depends on play like safe you want to play i think you have enough to fall back on where it doesn't matter and you could you could make a riskier allocation with it with a small so are you in crypto yeah how much how much how much uh nearly 10. okay so would you have recommendations for what Which crypto i have okay so i give you someone drops you 120 right now yeah what do you put it in if i were to do cryptos i would probably do i

would probably do 45 bitcoin 40 45 ethereum and then 10 just like maybe something altcoins which altcoins i don't know he hasn't found them yet yeah elon balls yeah I'm not sure uh maybe uh maybe uh solana oh yeah yeah marty and some solana i do yeah i'm excited about that one yeah cardano maybe or yeah it would be interesting just some random stuff that could pop off probably yeah i don't think you could go wrong with that and maybe you could maybe we could look back at this but i don't know that's not financial

advice you guys right but no But it's interesting i don't think you can go wrong with it you'll definitely not lose money but no but it's interesting at least for me with bitcoin ethereum the more research i do the more excited i get about it yeah and i've never had that with any other investment where like usually the more you research you reach a point where like all right i think i understand it enough i'm not exactly sure anything can happen but it's i see Such a big potential and what's really interesting to me is

that uh the more i see that millennials and gen z are choosing crypto over stocks and there's like this mental shift of like oh stocks are for boomers and old people and i'm not going to be a part of that uh and what's up what's on is that a lot of millennials feel like the stock market is is more corrupt and more manipulated than cryptocurrency is even though i think right now cryptocurrency is way Easier uh way more easily manipulative there's like i buy like probably a tenfold i don't know what you guys view on

this but like i feel like youtubers are moving some of these coins certainly certainly they can just pump and dump stuff it depends on the cryptocurrency the market cap the context and if they are actually behind it um i i think if anything probably twitter has just as large of an impact because It seems like a lot of this tends to start on twitter or usually what actually what what i've seen behind the scenes that it seems to like the discord groups which then i'll talk about it and then it goes to twitter and they'll

go from twitter to youtube and then like then the big mainstream outlets start to pick up on it like the cnbc's and the cnns and the market watches and they'll do things on but i don't know but i think there's a new type of Investing right now that's based on momentum community and attention and and it's you can't you can't value that yeah like gamestop was a perfect example of that where it's like the community came together all really like the stock and it's still trading at like over 200 yeah gamestop crazy doesn't make any

sense and a year and a half ago not even was it a year no yeah a year and a half goes like six dollars a share not that i mean not i don't see not that Much happened but it's from 5 200 yeah a year and a half but it's the community that's so strong behind it and uh sam i think also plays with tesla is that it's such like this um this cult-like following for elon musk is it worth anyone i don't know but the community and the momentum says it is yeah and so

how long could that continue and what what price do you value that on so i think with a lot of these coins um you know long term who knows what's Going to happen but with uh dogecoin it's like it's stupid coin it it's it's a me literally i mean it's stupid i'm still holding myself careful watch your mouth yeah i should uh i should educate myself but it's a silly coin i mean it's silly it's silly nobody could bind to do it and say it's not it's it's a silly coin they started it off as

a joke but now it's got a market gap of 30 billion dollars i Think it would be fun to discuss some of the content creation process because for some reason you have some ability to just go viral on every single like form of social media ever and i don't understand it because you've also gone mainstream uh you were on ellen degeneres and you were on like you said the amazing race you've been in a movie i saw that zootopia is in my crib my imdb i don't know how to do my imdb but uh zootopia

is listed you're on zootopia Because i have one voice cameo yeah yeah uh which they gave me gosh uh when the first time you go in the police scene you can hear me saying like he bore his teeth first it wasn't me that's but um yeah you've done everything well tv shows too here's my thing uh i go to a lot of different conferences and speak at them and also attend where uh youtubers they always try to break down which is fine the algorithm and Figure out like what is the best seo you know year

couple you remember a couple years ago it was like really it was thumbnails right like red circles like figure out what the you know kind of jake paul days everyone's like okay thumbnails is the new thing and then um but instead of reverse engineering the the algorithm which i think is important the one metric today i think creators should be watching is retention Because um that will drive up the suggested viewers but for me it's always i mean i'm looking at from the long tail of like doing this for 12 years i think it's about

the only thing is the stories and the content and the characters in your videos and you know building that relationship with your audience it doesn't matter what platform you're On i think youtube's a really really strong one like i would thank most if it was a you know it is a stock but if it was a tradable platform just if you had platforms uh i would put most of my money on youtube being the front runner still for a long time because you can build a whole ancillary you know a bunch of businesses around it

but that doesn't mean you don't need other ones to help build your brand i think instagram and tick tock especially tick tock lately Has been great what i noticed is um youtube you have a core audience right they just come back they watch your videos and if you keep making great stuff they'll continue to come back and it'll kind of grow over time slowly but i you need the tick tocks and the instagrams are you don't need them but they're really helpful for branding and sometimes mainstream like with tick tock we've found like more people

come up to me now Versus like a lot of people still came up to me on youtube but way more come up based on tick tock and you could just see the in throughout the years like when it was vine people coming up or when it was instagram blew up you know or when it was snapchat even you could see these waves and you could tell because when people were taking selfies you can see what what apps they're on and how they're doing it and it was pretty obvious where they come from Where they'll just

say like i saw this tick tock you know or they call you that so my title has changed so many times over the last 12 years it was you know um at one point it was like you're a musically star i know you for musically you know um but like those platforms are all helpful for kind of breaking into the mainstream it's weird though like i i wonder when we're gonna stop using The word mainstream because youtube is mainstream like like why are we still calling it i don't know youtube creators that's fine but like

eventually it's just like oh i watch this person right right you know like i feel like i watch if you're talking about dave ramsey like you watch him on youtube yeah like he's a youtuber uh not in the traditional sense but it's like we're all watching on the same place at this point That's interesting that you've paid attention to the i don't see the back end but like the metrics of the video itself because for us it's always title thumbnail that we could have the most amazing video in the world and if we don't have

the right title and thumbnail nobody watches it yeah and i've had it so many times where i've posted a video and it's been a 10 out of 10 which means it's like the worst video we've posted out of last 10 Okay and the video itself is awesome and all we do is change the title and the thumbnail to something a little more when do you do that in the first hour oh if what if you don't do in the first hour uh has less of an effect okay i've noticed at least in the first hour

youtube is recommending the video enough to get immediate feedback on the video so when you post are you just waiting like kind of watching yeah and in the first hour you're ready to pivot or do You already have other thumbnails ready so uh so the way it works is that we post and usually i don't look at any of the metrics for the first 15 minutes okay sometimes it's like things could happen in the first five or ten yeah uh usually though after about 10 minutes you could kind of tell but 15 minutes in we

look at what the initial click-through rate was of the title so we could see on the on the analytics if you get a big spike the first minute Past a certain like number like for us it's past 1500 uh anything above 1500 we know the title is correct because enough people clicked on in the first minute then we see what is the momentum like those next 15 minutes is the graph going up is it going down and how does that do to in relation to every other video we've posted yeah and at this point we

have a backlog of probably two to three hundred videos mentally in our minds that we Could compare it to we're like this is our usual this is good this is bad these topics do good and these topics do poorly sometimes we'll post a video and we'll know it's gonna be like a nine yeah which means it's not the worst but it's pretty bad and are those ones ones like we have a lot in our library that randomly sometimes years later just blow up out of nowhere do you guys have that not really no the videos

that that do Well long term are long tail videos so like we'll say how to invest in the stock market for beginners i don't know 100 i'll post that video it'll do terribly it'll be my worst performing video in the first like two months but those videos get such consistent views that within about six months it'll be one of the top performing videos uh so you can't do that all the time but those videos are great as like uh Those are kind of like you're building out a spider web to collect like new subscribers and

viewers and that'll just consistently get like new flies in there yeah just made that up but those videos are really well um just those provide the foundation because they always get views yeah so if you could get a hundred of those in the pipeline every day each of those will make you know a few bucks yeah so that's like that's your foundation and then everything else is You know just entertainment along see we yeah we don't even i don't even know what my title click-through rate is because for us like i'm not trying to seo

so for example a video that's incredibly i think it's got 100 million views on our youtube channel it's called furniture illusions the most random topic of all things right like not many people are looking up illusions In the first i mean there's a lot but relative to other things um and then furniture like that's a pretty low search thing but that randomly takes off not you know the first week not even the first two weeks it was like months later and a lot of our videos do that it seems to be it somehow goes into

the algorithm at some point and it says like oh and this Is where i think retention is really important um it knows that it's getting a higher watch time and but it's weird that our videos like could be months later yeah so for us the content creation isn't about like title or thumbnail it really is like the step above that which is what is this video is about what like what's interesting about this yeah i think every channel has a slightly different algorithm it seems like maybe And mine is going to be different than yours

yeah because i've seen some other channels too uh it was interesting we were talking to the strat man a while ago and each of his videos consistently will hit between 1 and 1.2 million views no matter what he does he could post a bad video a million views a great video 1.2 million views it's always within that range no matter what he does and it's interesting that like that's his baseline like youtube sets that is his Recommendations regardless of how much his subscribers grow yeah it's like that's his that's his thing and for us we

have a certain range that like almost no matter what video we post as long as it's you know on par it's going to do you know a certain amount of views what about on the ice is the iced coffee hour different like have you seen different metrics you guys do the same thing like you look at something very similar a few videos end up getting recommended uh we Had one with jeanette mccurdy it did really well and at first it it was a good video at first but i think it just it hit her audience

or it was the same time that what was it like the icarly thing came out yeah we had her honestly that was just the reboot yeah okay so we had her on and posted by coincidence at the same time that yeah bunch of search terms yes and then i think youtube saw that that video was being searched people were watching it And started recommending to that audience yeah so every now and then we hit the things it also happened with the king pokemon thing like i remember we we released you know king pokemon yep we

released an episode with him and immediately it was like a 10 out of 10 or nine so bad like really really important and then it was like i think it was about six days after he posted i remember i was at a spike ball Tournament and all of a sudden there was a huge bump in the views and graham texted me like dude look what's happening and i looked what was it uh like after like when it was a news thing that happened no no it was just it hit the audience that likes the pokemon

content like his fan base and everything and we didn't change title we didn't change thumbnail literally and all of a sudden every single day just got more and more and more views and then it was A one out of ten by far yeah yeah we have certain videos where i feel like youtube is really youtube wants the video to succeed yeah and i really believe that they're trying to find they're trying scrambling to a b test different audiences yeah and if it could test and then this is successful and a test that's exact it finds

like the right person for the video and then it's like if this person like this video we're going to recommend it to other People who got i did a video with michael reeves and i was so excited for this video and i thought for sure this would be like a knockout video it was at the time by far i mean it was half it did half the views of the next worst performing video half yeah it's like ah crap i guess this isn't going to work anymore yep and then i think it was like three

days later same thing as boom and it hit michael reeves audience and Started recommending to people who watch michael reeves yep and so so it's just it's interesting another video that's the video where uh yeah i watched that one he talks about simon proper you're like what are you interested in simon properties yeah but look at that did well it did i hope he's still in that i thought it was tesla too wasn't it tesla no i know it was literally he said he was only Simon's property yeah he was like all he had which

was kind of a random one he didn't even know about yeah was he in it for the dividends or something i think was didn't he say his friend told him or something yeah yeah and he just went all in so that's funny it worked they're doing well i like simon property yeah yeah i i got it because of that actually So across all of your different like social media platforms uh do you is your goal to like redirect everything to youtube and it's not it's not an intentional goal but i do like that because that's

where we grow the real community like the people who really care about our work and even it attracts more of a filmmaker to the channel like that's kind of my vibe and my mo so Ideally that's where people go and it's just longer for i really think sitting down with your favorite creator and spending six minutes in a video is way way more powerful than having you know 60 million people watch it for like 15 seconds even if it doesn't i don't know they're swiping onto the next thing right most of their platform well they

don't even like individually Select to watch your content on tick tock it just gets recommended if they're just going through their feed which is how everyone searches but on youtube if you're gonna click on like like someone's channel or a recommendation or something like that you actually have to actively click on it yeah so i feel like that also can establish a different relationship with the uh with the viewer as well but have you also noticed that there is there are different viewers on Each platform like your fans are different on this platform or is

it kind of like cross-hatching no it's interesting like they don't like a lot of people i mean make sense because we our most our followers are on instagram or tiktok or um other platforms not many people know we have youtube channel like they're usually pretty shocked and like what i'm always like but you seem like a pretty In-depth fan but you don't know we have a youtube channel it's just a lot of people are either i think this it depends how you use social media like my wife is only on instagram she doesn't really watch

many youtubers she kind of just know again like the people she follows do minutes of stories or like they could do eight minutes of stories a day right so she's kind of watching a version of it chopped up Um so it's just it's different i think uh based on how you it's it's really weird to me though even in vegas like meeting people on the strip they're like dude i am the biggest fan of your tik-tok videos and i was like oh my did you watch our youtube videos and they're like what oh my youtube

channel like what's different there and that i think that's the thing though you have to if you have if you're drawing people to It it has to be really different so for us it's like we're still really only a year into redeveloping the youtube channel like for many years it's just we have like 10 or 12 million subscribers on youtube yeah but most of them are because we random we didn't know we had a channel for a long time we were uploading the shorts uh not as short not youtube shorts but like the short little

clips yeah and we Were just putting on i was just uploading them when i'd make a new one same as i put them on instagram and tick tock and then we looked one day and like holy crap this channel is like actually growing we need to make long-form content which is one reason i think the cpm isn't good because yeah we've kind of just started figuring out in the last year and a half like we need to do longer form like if you do look at the library of From years ago it's all like 20

seconds and the watch time is just like it's been pulled down because i'm thinking about like maybe i need to go through and youtube says it's not uh worth doing or doesn't affect it but i feel like it does like i need to go totally delete it no no no no no himself that deleting videos is bad okay who did we hear from i heard it from today pro i asked him uh in clubhouse Back in the olden days when we used to use that and he said basically it was like a month ago yeah

i don't know this is like six months ago but the algorithm yeah todd bupro who's like the head of the algorithm at youtube you know okay uh he said that once you delete a youtube video like youtube collect mess up the web or something yeah kind of youtube collects data based off of the viewer it's not based off of the video and basically if You delete a video youtube will treat each viewer that saw that video as if they had never seen that video or interacted with that video so if you were so no just

just that video which obviously is tied to your channel yeah so like let's say like you have like 10 viewers that went and watched this one video of yours and they liked it or something then youtube's going to be Like oh these 10 viewers they're going to probably want to see other content similar to this and they're going to recommend other of your videos to this to these people right but if you delete that one video that's the ch that is the vessel between like you and the viewers so it's a pool literally just it

basically treats it as a as though they had never seen that video or they've never interacted so by deleting let's say i mean i might have a lot i have to Look but like it could be like two or three hundred watch now you'll stream just leave this yeah i'll leave it we i we've tested this so many times on our channel that we never delete videos anymore i remember this so i ended up doing it was what about listening no no we literally go into the youtube i'll i'll get to that so here's what

happened on my main channel i was four months into doing youtube videos and my Channel started getting recommended and i ended up taking down two of those videos because they were videos that i just like back when i was embarrassed by him no i was i swore i swore in those videos i really tried to clean up some of the i just made like stupid jokes in the video not not nothing inappropriate well i would say it's like it's not going to point it's not going to count it was inappropriate well yeah it's not Cancelable

but if people are now googling they're leaving they're inappropriate toilet humor that a like a teenage boy would joke about that's all it is yeah it's like when you think it's just like okay so it's immature adult swim sort of humor that i was making in videos talking about how to make passive income that was it i mean it's innocent enough but when i but when those videos i never thought anybody would watch the videos Yeah when people watch the videos and i and i was still i was full-time as a real estate agent i

didn't want those videos coming back and clients thinking i was not professional sure talking about like making these stupid jokes oh so you were working i mean you were a real estate agent at the time oh yeah full-time real estate agent like i wasn't making money from youtube like that was just decide for fun so you haven't sworn on the channel since then No so so basically so i took down those videos because i was like i don't want clients to see this i want a professional image still so i'm gonna take down those videos

and not swear anymore yep as soon as they took down those videos there's like two of them my channel just like eighty percent drop off like almost immediately and it took me months took me like eight months to build back up where you just you swear from that And it was from that it was instantaneously it took down those videos eight months to build back up the same momentum eight months and then there was another time where i deleted the video the same thing happened um yeah it was it was another it was another video

i think i just took it down um same thing happened the algorithm went down took a few months to get back but the real test was on the Second channel we had a guy call in um i guess we could talk about it it's been long enough i won't reveal anything but we had a guy call in who owned a franchise and he was telling us all the details about this franchise like how much he was making from the franchise how you could own a franchise like the inner workings which was really interesting because it

was this whole culture and nothing bad it was just like public information Yeah kind of no it was he said it was public information okay well anyways the board it he revealed too much information for him and the board saw the video which i don't know how they saw the video it must have gotten recommended or someone sent it to him or something like that it was a great video and it was one of our most successful videos on the second channel and he called and was like hey i'm Really sorry i don't want to

do this but like i'm this is going to impact my ability to open up another franchise unless this video comes down like all right we're going to take the video down so we took it down and instantly the whole channel how many months did it yeah it was probably like it was probably like four months wow okay so i'm not deleting anything don't do it yeah so what we do instead what we found a good work around So we had another person call in on the second channel and uh she said some things that she

later regretted saying and so she asked us trim them out uh yes so well the entire premise of the video was all centered around something that she did not want but she later regretted it people just need to sign a paper that says like i know i'm gonna say things i don't regret yeah but basically what we Did was we went to the youtube editor and made the entire video just an intro yes so it's literally what's up you guys it's graham here and welcome back to the second channel with that said you guys thank

you so much for watching everything you literally chopped out yes like what an hour and a half or something no it was no it was uh it was probably something yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah yeah Oh it's like 20 minutes but all it is is it's 30 seconds people now watching that like what no they're just yeah so there's no thumbnail we changed the title thumbnail so it's unsearchable yeah and i think we don't know the title is outro dot mov or

something like that it's literally so like oh he accidentally uploaded this yeah yeah but that means all the data is retained in that video yeah oh and then we hid comments yeah people wouldn't be able to Everything is because the comments revealed what the video is about yeah right so it worked and we didn't know like you know there was also another how is the youtube uh trimmer oh it's it's it's challenging it's it's very confusing get it down yeah but there was another video too we did a house tour and uh the lady was

all fine with us using it i'm not gonna ask you to delete the video and then apparently the person who was buying the House was a high profile person they wanted the video down right and she's like you got to take the video down i've i've i've refused because this video took a long time to make and it was going to throw off the algorithm the channel was on off swing so i said how about this we'll keep the video up but i'll change the title and thumbnail to make it unsearchable she's like that's fine

as long as nobody could see it i'm like nobody's gonna find so i hid this Video basically it doesn't show up in search anymore you have to scroll back like two years to find that you know nobody's gonna find it yeah but anyway it's uh very interesting okay those are the tricks yeah just but in short don't delete any of the videos yeah but there's no point if unless unless there's something on there that you don't want up there anymore there's no point in changing title and stuff like that unless you have to delete a

Video in which case just edit it out yeah that's a good tip to know yeah try that so we've learned everything just through trial and error seeing what works and we're just like anything with the algorithm we watch it everything yeah so does it affect your content though at the end of the day do you go back to the does it affect writing the next one um yes and no but I'm i'm vigilant on how user interaction is going to go throughout the video and i'm really cognizant of like are people going to continue watching

so like every minute and a half is a hook yeah and i changed the scenes on purpose because i noticed if i'm just at a desk talking it's boring so every two minutes or so what's your guys's retention do you know 50 to 60 oh that's pretty that's really good so it's average view time is seven To eight minutes this the family is like we can get up to like 75 percent on this to family but the second channel in the main channel is 50 to 60 percent yeah wow it's high so for finance but

that's because i liked i i so what i do is i'll script out the video and then i read it back to myself and if there's any point where i'm reading where it doesn't make sense or i i lose my own focus i'll either cut it out or i'll put a hook in there yeah or a question i think That's important as long as the going to the analytics and the data is changing positively oh yeah the content then that's great well at the end of the day it's just about keeping retention and entertainment at

the same time so if someone's not entertaining there's no point in watching my video yeah so i would say it's like that mix i mean for you guys it's probably entertainment but it's also highly on value right like if you're not providing value and you're Just entertaining like unless that's why we're going to watch the channel then you're missing the mark it has to be it has to be a mix of both yeah so that's awesome so zack king if you could rank the least important to the most important form of social media to have

a presence on how would you rank it if you don't have a presence on youtube you won't be able to survive for the long tale of it if that if social media you're trying to make that Your career like being a content creator you have to have youtube um but it doesn't mean the other ones are important it just means i think if i were to rebuild a channel i would do it from youtube as a base and use the others to build it up but you know i wouldn't have a tick tock channel alone

when i have an instagram alone um that just doesn't make sense anymore so they all need each other but You would say youtube is the most important but then what would it go would it go like as most important youtube and then tick tock then instagram oh yeah snapchat the order right now is and again it changes on the climate like it feels like it was moving a lot faster it's kind of slowed down i feel like we're in a weird plateau of like no new platforms uh in a long time no new innovation on

social media so yeah youtube is your base Absolutely have to be on tick tock are you on tick tock are you guys on tick tock yeah we have iced coffee hour clips on tick tock it's got like 90 thousand followers today are you really yeah did you right here right here i want to ask you a question from preferred tick-tock well i wanted to film a tick tock with zach well it's too late great you could both first no no no jack can't do it okay i called it first well wait i wanted to Film

all right fine alex gets a tick-tock gosh all right so you got you got youtube then you got tick-tock but it depends who you are like i've seen i follow a lot of podcasters and it's like twitter is some of their that's the way i find out there's a new podcast um it really depends like a news journalist i'm gonna follow him on twitter you know i'm not gonna follow him on uh instagram yeah so It really depends what you do i've seen the biggest engagement from instagram because for me like youtube is is is

good but then my instagram is the concentration of the people who really care about the youtube channel and myself will follow me on instagram yep so anytime i do it well i used to be the swipe ops but when i used to do the swipe ops i'd have such a high click-through rate that like it would eclipse youtube by like 10 times so it Depends how you build it like me i'm stuck at where i built my instagram as a so i built every platform as a solo thing it didn't have a purpose so like

you started as youtube and you probably i'm guessing said if you want to know more about me and you're really into my stuff go follow instagram correct so those instagramers you're able just to always say swipe up or go see this new video here for me i built it just on instagram and they came For the short stuff and so now if i do anything else they're like dude why am i why are you sending me to youtube because this is where i started following you and this is what i wanted all right so if

if you don't you it's hard to pivot later on those platforms like what you use it for what questions do you have for us i want to know about your process i Want to know about i when i hear your uh recently it was uh uh you had a jimmy's manager on and uh super smart guy you guys it sounds like there's bandwidth issues like you're i was like i'm so busy so so br you're almost burning out i don't know if you're burning out but i'm like from my perspective it seems like if you

had A writer and if you had an editor i know you have alex he's awesome yeah so alex michael january first i want alex to take over the videos in the the main channel so he would edit them so like my goal in a perfect world is like after this i'm going to be filming i'm going to film that video i'm going to be done let's say 8 p.m i would love for him to edit at night yep and then that way the next morning we could review the video Together and have it done so

i could plan out the next video alex you ready for the night shift i've actually been working my regular job and the night shift for the past couple of weeks do you have another job no this is his videos i mean the night shift is in like editing okay so yeah how many years have you been doing this five five years wow you've been in what's your schedule Like how many hours you work a week uh usually i try to take weekends like half days yeah but i would say monday through fridays definitely 7 a.m

to 7 p.m usually okay this monday through friday saturday is usually a half day so it could be i like working morning so i i love going from like 7 a.m to 12 yeah on a saturday or 7 to 3 or whatever and then sunday would be maybe another half day or a full day so i would say within a week i definitely get at least one Full day off usually the weekends are both half you know what it is graham you need to have a kid no once you have it no no no no

no no no don't even no no no no no no priorities just seem to change uh and you realize like all the little things you do half of them somebody else can do and it just forces you to i don't wanna i don't wanna i don't have to have a kid just to just to change up my schedule i love listen i love my schedule i really Value the freedom of being able to work this many hours yeah so i'm absolutely not in a rush to so what would you okay if you had more time

what would you do with it uh it sounds great it would work more yeah you'd work more but like what would the output look like is it like your goal are you trying to like ramp up to like four or five videos no i don't really want to ramp up i i want to just continue i don't know if if i had more Time honestly i'd probably go to the gym a little bit more yeah um you'd be happier yeah yeah honestly i'd probably be a little bit happier okay i would be a little less

stressed this is important to you you mentioned that earlier that will translate into the content yes yeah yeah yeah true um i'd probably go to the gym more uh be a little happier and spend more time uh both with macy and with the aquarium I love the i love the aquarium as you had seen right when you walked in like that is my first thing joy i'd spend more time tinkering on that tank that's great so that's yeah so but part of me would see that as like ooh this this means i could work more

so yeah i could do a better job now yeah i would i would just ask what in your process Is your least favorite part see it's weird for me because i like editing for me it's like it's it's a therapeutic yeah because i i know i could look at the time be like i just zone out yeah and it becomes like this thing where i can do it with my eyes closed and just the time stops and i look down and be like oh the video's done yeah four hours went by great and i'm really

happy with like the way it turned out it's perfect Yeah i would say the hardest part for me is planning and thinking of a good topic because it's hard to because once you commit to a topic there's 10 hours right there yeah between planning and filming what's your involvement in the main channel nothing really oh no he just runs by title thumbnails by me sometimes video ideas sometimes i watch the videos and give them my opinion on editing and stuff like that Yeah cool well it sounds like one role that'd be interesting as a like

a producer like a and you could start it super low so it's not like they come in with that title and you feel like you're having to listen to every suggestion they give but maybe it's training another person to bounce those ideas off or or ideas believe it or not we got we got to should we tell him what's the dgb Oh god he's like 15. i know okay i don't know if we're gonna include this okay okay i don't know if we're gonna include this uh we have a subscriber he's watching this right now

what's up dedicated loyal but it's awkward to talk about okay so yes so dgb has commented first on every single one of my videos for probably what a year and a half or two years Almost he usually almost like 90 he's the first comment across all the videos and it got to a point where this was like what five months ago he started to calculate the rankings of the video within the first five minutes of posting and i post a video and within five minutes you'd be like i could tell this is going to be

a six i could tell this is going to be a four yep this video is not doing that well it's probably the Title and we noticed month after month he was correct yes before we and we were we had all the analytics he didn't have access he was literally just going off the video itself and so there was a point where he was right so many times and uh he said that like this video i could tell is a seven and i said but wait a second but but the the views are lagging on your

side right how could you tell because we see the Real time you're seeing what youtube is showing you he's a i don't even look at the views anymore you could tell how well it's doing based on the like ratio of the video i was like what do you mean the like ratio he's like well if you take your likes in the first five minutes and you multiply that by 10 that's how many views you're getting and so based on the first five minutes i created this this spreadsheet of all of your past videos and i

could rank now Based on the likes of the video how well it's doing yeah i was blown away it turns out he's 15 years old at his age he is more skilled than i would say that than i am at this than jack is at this or alex or any of us with fewer pieces of data at his disposal and he was so good at that and he and he watches all the videos and all of our videos by the way between me and jeremy kevin and andre like he knows everything and he has for

years that i Now trust him to pass by video topics and and titles and thumbnails by him first yeah and he gives better title and thumbnail ideas than i than i even have because he's so in it more than more than i am which i didn't think was possible i really think it is if you can find the right fit and it's a fan that wants to work with you that will that's like the you know employees there usually is a time in their period of employment with you that They just need that fire and

that passion excitement from what you do to carry them through those like lulls of like oh i don't want to do this work or this is the difficult part uh and that's like when a fan is in that role that's what carries yeah what's even what's even crazier is that he noticed based on the subtleties that the editing was different that it was alex And and i went through alex's videos to make it as close to mine as possible he noticed like the little subtle changes in editing yeah it's like is that alex yep yep

so it's very cool yeah i would try to find ways to outsource again like you want to do it in a way like a producer is a great role for it if it can encompass maybe that title means for you they do some of the writing they do a lot of the research or topics and They're well versed in that and then they help you just do the logistics of like maybe it's coordinating a guest other things that might not seem like they take time but actually kind of do alex we're going to call you

a producer now how's that uh i get nervous of the night shift stuff so why we used to do it a good amount um because of the same reason hey we want to see this at in the morning and we Would have us people do it but that doesn't last super long like they're physically there's only like a certain amount of time like my mom's a nurse and she used to do a night shift for many years and it just literally can see it physically change your body over time so just let your gun at

some point that person's probably gonna say no or just mentally not be able to it would be alex so alex what do you think of that that's a great question i mean there was One day i came in here uh just because the edit went longer than i expected uh graham and i reviewed and then i went home and i was like grandma i need to go get some sleep um so i don't think that editing videos on the night shift is sustainable forever however i do think that it's necessary especially with a quick turnaround

time so i think as long as it's not the op you know the rat that you go every night but let's say you know 10 25 of The time that's what needs to happen long term i think that would be yeah it's it's tough because there there are some times where it's tuesday night and i finish filming at 8 p.m and that video needs to post the next day at 3 30 without fail it has to post and we have to have enough time i would just make it i don't think the night shifting so

i think the issue is that he has a day job plus he's doing a night well no no no well this this would this would Turn into this would turn into just that yeah so he could sleep in till 12 he wants to as long as the video's done yeah this would be uh after training after training he's in the uh the training phase right now yeah the hazing but the goal is that either you ideally not you but alex then trains two more people to do it that maybe not full-time i don't want to

scare you on payroll stuff but they could be freelancers they could be Uh maybe part-time that you know you have x person from monday to wednesday if a video gets shot during that time it needs to be the night shift or whatever you want to do and then another person for wednesday through friday or through the weekend or whenever um that you just booked their time and you know yeah this is my sketch because you know your schedule right when you're sometimes when you're shooting though when i'm by the time i'm filming but sometimes that

Could be last minute okay yeah so yeah we do all our shoots on a wednesday and friday pretty much without fail i know it doesn't work like that yeah and so but if there is a rhythm why is it because it's new it's yeah yeah i would say probably 80 75 of the content is on current events yeah where if i miss it by 24 hours it's relevant anymore that's why it's so hard i can't compete with me kevin And there are some some videos that i know he'll get out a video within 30 minutes

he's faster than cnbc now right uh because as soon as he sees something he has better thoughts because he knows the market that he could explain everything yeah 30 minutes and usually after that if kevin does a better job than i would be able to do on a video i won't even make it anymore because i'm like what's the point kevin just did a better job if i can at least the feeling Where you get depressed you're just like why am i even doing this yeah well the thing is i know if if i can't

at least keep up to that caliber or do better i'm not going to do it if someone else has already done it see i actually disagree with that though really yes because you're followers i don't think it's like i follow a group of you but i think there's some people who definitely follow just you there's Definitely people who follow just kevin and it's also styles like you look at news anchors like there's some people i don't like listening to it could be a tone of a voice it could be the way they talk it could

be the way they present their viewpoint like you still are adding your viewpoint to that thing so i don't know that's true i don't think it's like one person gets to cover it and they teach it to it yeah some of it though it really does become outdated After a day yeah uh and once everyone covers it people lose interest i mean that's a question is that worth doing all those is it oh yeah for those topics yes because usually those are the best performing videos for 24 to 48 hours and it keeps up that

momentum so it's just another thing to throw another cog in the wheel you throw it in there it does exceptionally well it's not going to long tail at all but that keeps people coming back yeah why Are you not doing shorts well because i'm wearing jeans right now [Music] you guys you don't like you don't like short no form content or what is it about it like making it watching it it's it's for me it's the um like time out of your day yeah and all you want to focus on is pumping out the next

video on the main channel yeah the the main channel is my pri if anything Is taking away from the main channel it's just not worth my mental stress or something i'm just thinking about i'm gonna give you a hypothetical um you hired a producer uh i'll let you you pick in your mind your salary that you pay them whatever take deduct that you have this producer and their job is just tick tocks short form content for you and they run the t your tick tock or Whatever you're going to make maybe a reels channel maybe

it's and then shorts separate channels uh and if in in um if in two years that was able to generate a million dollar additional revenue opportunity for you is that worth doing yeah how do you come to a million dollars um [Music] it would come in the form of eventually I mean right now there's like funds right yeah sure so those aren't gonna pay out or but over time i would imagine there's gonna be a battle over creators and their content and uh so you have a little bit of either the funds grow you also

have monetization and ads figured out at that point and i imagine if you're doing sponsorship deals you would have other short form sponsorship deals you could Do yeah um so that's how i'd come to that evaluation i don't know honestly if if it takes away from the main channel or stresses me out anymore like i feel like at this point i'm like i i like i could only retain so much my head and right now i'm at like 95 percent capacity that's why that's why that's why yeah producer who literally comes in It's like it

could be a little sharky but it's like hey this is my goals for these channels this is my goals for your job if you don't do it sorry you're out because i have no capacity to either train you they just hang around follow me you figure out the content and because there are people who do that um and are great yeah but it's but it's even committing an extra hour a day to Filming something uh maybe not though it's like okay that person would sit in the corner of the room listen to our conversation at

the end of it they would come up to you and and just for you and jack and spitball like hey i think we should grab this one tick tock with with zach um here's the idea i think it'd be funny if like we're by the aquarium whatever and can we go shoot it 15-minute shoot at the end of the interview and then That's the one piece from the podcast they watch your edit a few minutes before it goes out or i don't know your process it it sounds like it gets edited overnight do you review

it in the morning with alex's idea usually i'll edit the same day's post by that point they've watched it and when you're right after you're reviewing with alex they grab you for 10 minutes because they understand the concept and they already knew from The day before and they've got a quick like they've written a 15 second version in case uh i don't have time as a viewer to listen to your video of that i want the quick snippet to almost kind of tease and see if i want to watch it that would go on a

short channel but it actually you know has little value i would cons i would consider it i don't know again like the person i'm describing is like Fairly high level or they've done this for another you know youtuber probably or somebody um as a content creator or they want usually that person wants to be one themselves but doesn't like rather tap into your audience and just help you sure um and they're a fan of you that would be yeah interesting i would cons i would consider it but right now i feel like like really ninety

percent of everything i do is the main channel so like i feel like my time is Probably better spent spending that extra hour doing something on the main channel part of the million dollar exposure or that value i'm giving it in two years is also the accounting for the growth that your channel would get the new eyeballs that would learn about you because again i'm thinking like this whole thing even finance youtube uh is so new And early days and you need to be captured like building that real estate basically you know it's like beachfront

youtube real estate for you guys right now that you're like building that exposure and that's the exposure part that's like even if they don't know your name it's like oh i've seen him like remember the guy that met you he's like oh i've seen your videos actually he didn't think he knew you yeah but like though that's where like when you look At platforms i'm always measuring like oh shoot they're giving like within a swipe you can see all those shorts whether that's here to stay you know who knows but like that's what scarce fascinates

me you know and the reason i'm into shorts also i mean yeah be fair my content is rather short so it kind of works i would i would consider it but i'm afraid of growing too quickly like Even bringing on alex was like a huge thing for us like even even jack for me was was huge yeah and then bringing on alex was another huge thing like mentally it's it's tough it's tough for me so like i would consider it yeah but it's a it's a big ordeal to bring someone else because then it's just

another thing that even if they do their own thing it's just like that's taking my capacity to 97 now yep yeah i already have someone that is like they're not Even receiving compensation yet for it but they are now clipping up and posting all the iced coffee hour uh clips into tick tocks they have like reels or something ready uh he's clipping up graham's main channel videos and graham's apprehensive to post it on his tick tock but he's open to the idea and this person's clipping up his main channel videos like into one uh you

know the concepts into one you know short tick talk or whatever and we'll post it On graham's technology as well so it wouldn't necessarily require any of graham's time yep i think the clips are interesting you can always unless you're shooting extra wide it's hard like viewers just know yeah there's something about like seeing a clip you're like ah this is a someone's repurposing like that's why i think it really needs to be custom and that's the stuff that does really well i agree like it's just like they do it on Their phone they shoot

it is it better than nothing i don't know really i see i was kind of thinking it's better than nothing but the idea would be doing something new yeah yeah i would agree it's maybe better than nothing but it's if you're gonna go through that work like you might as well shoot a few custom pieces Like we see a difference like we don't do this anymore but we don't cut down like if we shoot a video for tick tock and also shoot it for youtube we shoot it twice like it's a little ton of work

but we'll literally flip the camera and shoot it horizontal and then we'll shoot one vertical because the framing matters like people can tell the cut down is just always punching yeah i could always tell and it doesn't look good That's really interesting yeah that actually wouldn't i mean it wouldn't require that much more time if the person already said hey this is what we needed these are the video bites that i need from you or whatever you just flip a phone vertically and so that's true so that's really like if i were you guys i

would literally pay somebody to sit here on a knife or whatever dslr or iphone Manually just film the interview vertical and like they'd have to really be paying attention but like when we're going over the what's that what's the opener of this gonna be the cold open is it going to be the breaking the like what do you mean are you talking about the the cold open for like for the no for the iced coffee oh no that's gonna be Jack and i doing an intro yeah we're gonna introduce you oh oh you're you don't

throw like a little like an impulsive thing yeah no we talked about doing why you should have you tried it uh we did it uh a few episodes probably in like the 10th through 15th episode probably dude try that again you think so yeah i think that's really really important uh i don't know hold on we gotta have a Fake argument for that can we no no here's what it is no fake argument yeah i don't trust you yeah get out of here i don't trust you those ones don't work fake arguments don't but if

i showed you like the reaction you guys had to seeing the shorts the other day yeah when i showed you it's that you're like no way like and if we actually talked about That yeah in depth like that's your that's your opener yeah we always save you know podcasts so i i think you should maybe not this one but the future one but what i was saying with that person shooting vertical yeah like they would be able to pick apart after they shot that and they're going back and forth and you can tell it was

like in the room it was shot on a phone it was vertical you're kind of leaning in Like wait what is what are they talking about that's like what's going to make me then if i see that and there has to be getting value in there like i get the either you or i give the guest that valuable little tidbit that they were kind of looking for but they know there's a podcast that has way more then i'm going to go that podcast You gotta hire someone to stand right there that's the only solution yeah

oh figure yeah we'll figure it out we'll think we'll figure it out i don't know if we will but that's right i know chances are i know there's somebody watching yeah or somebody watching yeah that's what i think you put out hey if you guys are fans of graham stefan he's hiring um you have to be super good because He's really picky but uh he is hiring and uh jack will and um alex will go through the applications where can they send you applications uh alex nava at go ahead you know what just you know

i'll go through a few not saying we're gonna hire no okay here's here's the key to the hiring video because you're hiring a producer yeah we did this uh and we were blown away by the results we said there's no applications don't send Your resume we don't want a list of things you've done make you have 60 seconds to tell us why we should hire you tell us about you in a video in a video format oh i like that all right guys all right guys in 60 seconds why should we hire you well so

we got to have a title that people can do no they would just be emailing it email yeah email literally email and here's the test part of it is like make that subject line the best title for Your 60-second resume that's that's the test literally i like what we did when we hired alex was we had people just title their video gram stuff in interview and then we got to watch them all and everyone else got to watch what people were saying you could do that too but then other people prayed on our people that

tried to get the job because yeah yeah it is smart but also not everybody is comfortable like even putting their Stuff online uh yeah a few people wanted to leave it on lists yeah so all right i would just say take it privately and i mean we were blown away by like it was it was clear it was like the 20 front runners come to the front and you're like wow all right okay so info at alexnava.com alexander nova oh info at we're going to put it up on the screen listen up everybody graham stefan

and team is hiring do you want to submit a video uh An application they're not taking applications they don't care about your resumes so they they want a 60-second video uh shoot i might my hint is shoot it vertically too because where this is social media business um and then the subject of that email right the catchiest title why they should click on that because they're not gonna even click on all of them well thanks for coming on zach this has been a pleasure And an honor to have you on yeah seriously crazy i was

watching you on vine yeah when i was i don't even know middle school maybe which is insane now yeah i'm actually still really lost from you no no no no no but it's just it's an honor thank you so much yeah of course and uh if you guys haven't picked up your bankroll coffee yet go do so in the description just think of it yeah be honest wait was it that was your beans yes oh really good yeah that i think was Wizard creamer here it's really sweet yeah so i did so i put uh

what is it uh captain not captain it's holiday flavor oh cool we'll go pick up a go pick up a is it a is it come grounded or is it all both okay whole beans yeah pick up whole beans get a grinder wow that's good well thank you so much man i really appreciate it and uh did you get your free stock down below in the description when you sign up for Public it's worth all the way up to a thousand dollars what's the public when you use the code graham they're stock trading your that's

social media profile pro platform stock all right that's what it is can i follow like and see public trades yes yeah yeah that's the advantage of that's the public advantage is that you could see a profile see exactly what i find thanks zach nice all right thanks guys great thank you