How to Build A Personal Brand on LinkedIn in 2025

what if I told you you can generate five meetings per day on autopilot without using ads chasing leads or code calling sounds crazy right but the truth is I'm doing this every single day using my personal brand on LinkedIn now the truth is LinkedIn is the most underrated platform when it comes to building your personal brand and signing highp paying clients the reason is because every single decision maker founder executive at public companies they have money to spend and they're actively looking for people to help solve their problems now it creates an opportunity from anybody

to go from zero followers to becoming an influencer on LinkedIn very quickly I've personally have coached people go from no following no offer zero in Revenue to signing their first High ticket client literally within 8 days of working with me so in this video I want to share these secrets on how you can build your personal brand on LinkedIn and find high paying clients the first step of making this process work is committing to the idea that you need to be building your personal brand on LinkedIn now first of all why even build a personal

brand the reason is because people buy from people they don't want to buy from a faceless company they don't want to see you posting from your company page it just doesn't work they want to see the founder post they want to see people at the company post they want to attach the brand the company to a human being because people at the end of the day buy from other people so when you're building your brand on LinkedIn and you're talking about the industry solving problems for your ideal customer you're attracting people to want to talk

with you and if you have authority and people actually respect your opinion it's going to be way easier for you to sell them think about it if you were to buy let's say a service like an agency service from somebody right wouldn't you want to buy from somebody who has a brand they have a reputation thousands of people follow them online and you read their opinions and their you know thought pieces and you actually respect the way they think about things and they even show client testimonials on their page as well like why wouldn't you

want to buy from that person compare that to if somebody didn't optimize their profile they have nothing they never posted in 3 years like who is this company like why would you go with that right having a personal brand is just the way the world is going right it doesn't matter what industry you're in what you're selling every industry is moving towards the direction of Founders are having personal Brands employees are even having personal Brands as well and so that's why you just need to commit to the idea that this is just the way the

world works it's just like you know back in the day when Facebook came out you know it was only like younger people using Facebook and now my mom uses Facebook you know what I mean so that's how I see LinkedIn it's just going to be the go-to platform right and like I was saying earlier everybody's pretty much on LinkedIn if you're looking for a job you're on LinkedIn if you have a job you're on LinkedIn if you're a Founder you're on LinkedIn if you are working as a executive you know high level decision maker at

a company you are also on LinkedIn so you have all these people who are there professional people who have money to spend but there's not a lot of competition for Content creators you know and so this is the opportunity I see for you now the first step of the process when it comes to making money with a personal brand on LinkedIn is optimizing your profile the thing is a lot of people don't really optimize and they don't really think about it in the right way so they just kind of have like whatever tagline oh I

work here I'm the CEO of this company but it's not very clear on what you do so I'm going to use myself as an example of how I'm optimizing my profile to get meetings right so essentially when somebody goes on my profile it says it says here on the tagline build your freedom focus online business right so somehow people know that I'm helping them build an online business Freedom Focus what does that mean right so my tagline is helping Founders monetize their skills knowledge and experience and I probably should add help build their personal Brands

as well so something to be edited right by the time you see this it'll probably change by then so that it's pretty clear I'm helping people build a personal brand and I help them make money by essentially selling some kind of service some kind of skill whether it's coaching consulting or Services right so off the bat they kind of know where I'm coming from and they can actually book a call with me if they click on this link here which leads to my website which is uh founder X right and so if they want to

learn more you know there's a whole video there that can teach them more about what I do and then even in the bio you know there's this whole story right it's all about telling a story getting people emotionally involved in whatever it is that you do so I start with I made six figures you know in my tech sales career but I wasn't happy you know and then it goes into this whole story about how I basically left a sixf figure job to move to originally Thailand and now I'm in Vietnam now to start an

online business right and so with this story it's optimized towards people who number one they're trying to build their online business but they need some help and also number two they might have a 9-5 job and they want to kind of do what I did and kind of escape the grind and build their own thing so right away I'm attracting a certain type of Avatar to visit my profile and eventually book a call with me right and so you're pre-framed to work here and here and here it's like okay but like how do you bring

value to my life right it's this is not a place for you to you know put your resume there right this is a place for you to tell your story to get people emotionally invested in you so when they check you out and they click the links they kind of get an idea of who you are right right so it's just optimization like what do you want people to feel and know about you when they land on your page that is the first step now the second step is to get people to even visit your

profile right so once it's optimized which is the basic fundamentals you need traffic you need people to come on your page in order for you to start the sales process so I'll give you my personal secret sauce on how I'm doing it so you can kind of you know learn from it right so obviously I'm going to use all the assets I have right I want my unfair Advantage okay so I built a YouTube channel over the last 5 years and as you can see we got like 487 videos 273,000 subscribers right now right so

when somebody goes on my YouTube channel which is where we get a lot of traffic um they might see a video like this how to get clients on LinkedIn I recommend you watch it after this video if you want so for this video people are going to watch it they're going to be like oh wow that was actually super valuable right and it is what you know a high performing video for us so what will happen in this video is I'll have a call to action saying like hey guys connect with me on LinkedIn and

then on the bottom it says connect with me to learn how to grow your personal brand on LinkedIn LinkedIn profile page right and also my school and also the founder X Program now if you scroll down you know in the first comment I also put my LinkedIn page right so it's like it's pretty clear I want people to go on my LinkedIn page now what will happen is when they click on this they're going to go to my LinkedIn page and then they visit my profile which is basically a landing page for them to get

convinced to book a call so what is the flow that happens from this point right they go on this page they're like okay like Patrick's helping Founders monetize your skills knowledge and experience build a personal brand that kind of stuff okay cool what they're going to do next they might go and check out my content right so they're going to see like oh okay like Patrick has some sick YouTube videos he's been posting content every single day it's getting good engagement like pretty cool and then what will happen from here in their minds you're going

to be like okay Patrick's legit I like his stuff I want to learn from him I'm going to book a call let's go to his website let's learn more watch the video get pre-sold essentially and then they are going to book a call and then I have a chat with them or someone on my team will and then we'll see if it's good fit to work together now here's the next level hack that I'm going to give you and this is how we generate you know five plus meetings a day you know every day right

this is the key you want to have sales Navigator right you only need sales Navigator core which is basically the cheapest version of it what it allows you to do is see your analytics right and so what we do is we're going to look at you know uh a couple things we're going to look at profile views and we're going to look at followers so on profile views every single person that visited my profile I see who they are now this is super powerful because when let's say I get 20,000 views on a YouTube video

I don't really know who these people are and maybe some of them will book a call right but the thing is when they land on my profile page I can see who they are so what we do is we look at every single person every single day and I actually have a Setter that helps me with this right so someone that helps set up the meetings and then they just kind of look through the person's profile accept the people that make sense and then we're going to connect with people that you know also make sense

and then we're going to send them DMS right so it's like an inbound Le outbound strategy create content get them on my profile we see who they are we see when they viewed like 20 29 minutes ago 36 minutes ago right we see it's hot it's a hot lead so now we got to DM these people and then just see if they have challenges around building their personal brand and you know generating sales and if they do have a challenge we have a DM process where we understand their situation a little bit more pre-qualify them

and then then we send them my calendar link uh to book a call with me and my team to see what we can do to for them to join founder X which is our coaching program essentially right and so that is the essential flow it's actually extremely simple we're just looking at who viewed our profile and also who's following us as well right and then you know out of the people that follow us and and VI our profile you know we're just going to generate a bunch of meetings from that so now that you understand

the flow let's talk about actually creating content on LinkedIn itself right so obviously if you have other sources of traffic like YouTube like I have it makes it easier but even if you didn't have that there's another way to get leads directly on LinkedIn so if you look at my profile you're going to see that every day um you know seven days a week we are essentially posting one piece of content right the strategy that I'm personally using is this first we write the copy right essentially the copy agitates a problem that I know my

ideal customer has so for a lot of you guys it's really building a personal brand getting more meetings generating more sales and delivering on the service that's pretty pretty much all I'm really teaching right and you know so if I say like hey your biggest asset isn't your job title it's your personal brand so I'm trying to agitate the idea that hey like if you're not building your personal brand you're definitely missing out and actually this video is also doing the same thing I have to constantly sell the idea of a personal brand and get

you to believe like hey you need to build a personal brand you don't know how that's why you got to check out Patrick's content to learn right that's how the game goes so whatever it is that you're selling you need to find that pain as well right what what problem are you solving how do you agitate it further and how do you show expertise in solving that problem right and so we basically write a piece of content uh about this and you know to be honest a lot of times you can use chat gbt to

write the content itself right the key thing if you use Ai and to be honest everybody uses AI these days right it just makes the content so much better but the key difference between good AI content and bad AI content is the prompts right it's the core idea of what you're feeding it and then how you kind of prompt it and edit you know whatever AI you're using to make it sound more human and natural and to really hit that pain point and AI is getting so good these days that I I tested if I

wrote a post myself versus if a AI wrote it a lot of times people cannot tell the difference and a lot of times it will get very similar engagement okay so that's my personal test of course if I sat down like really focus and write the best piece of content from the bottom of my heart that that's always going to be the best but still like if you want to do it fast and have it like 80% 90% of what your maximum you know capacity can be dude AI will write that in like 30 seconds

right so my combination of what I do is I essentially write long form copy and then I will put a lifestyle picture of like an idea that kind of shows that I'm doing this online business thing right so my whole thing is attracting you know entrepreneurs people who are starting out people are trying to quit their 95 and start their own business right and so doing posts like hey like hard work alone you know won't make you wealthy right so it it kind of agitates the pain of like somebody working really hard on their job

but they're not getting appreciated there's no advancement you know career opportunities and so now they're either going to get a new job or start their own thing right and so I'm agitating that pain um and trying to attract these kind of people so I can help solve their problem right so always like what works for me is always writing some kind of like mid or long form content and then adding a video or an image and a lot of times it's a lifestyle photo so this is just me at a restaurant this is me at

the same restaurant just outside right it's literally the same outfit right um and I I used the you know $200 point and shoot vintage camera for this one so it doesn't even have to be that fancy iPhone is good too this one you know I literally just at a cafe with my girlfriend um this one's literally in this office I just had one of a team member just take a picture real quick right so you see I'm even reusing the same pictures and it's like not really a big deal right so this is just me

walking down the streets of Vietnam right and so for me because I'm appealing to entrepreneurs I want to show them like hey like this is actually my lifestyle like I'm working at cafes I'm in Vietnam I'm out and about you know I'm like filming videos and that's the image I want to put out into the world to show that what I say matches with what I do so whatever it is that you're selling you have to make sure there's some kind of congruency like you know if you're selling the dream of like hey working on

the beach then you got to be working on the beach right if you're helping other people with I don't know like growing their personal brands on LinkedIn like show that in some way right and so in terms of content format if you were to do this let's say using AI or maybe writing it yourself all you really need to understand is this what's the pain that ideal customer has right what is the solution and why is it important so if you told chat gbt to say hey I'm helping you know people in their 9 to-5

jobs escape and build their own businesses please write me uh you're a you're a LinkedIn copywriting expert write me a LinkedIn viral post um talking about my personal experience and my tech sales job and how I quit and move to Thailand right and for my chat gbt it it kind of knows me right like it'll save like data about my personal life which I feed it and then when I tell it these things it can write something that's very unique to me right so that's what happens when you start using it a lot so if

I put that into chat gbt it'll write like a pretty decent article that will be like uh 70% there and I just have to add things tweak things run it again and then it's going to be a good post right and so that's really all you have to do you know you have to just come up with a core idea you know like how I do it is like when I go out and about and just live my life running my business I'll have an idea and I'll put it in my notes app on my

iPhone right and then it'll just be like oh um one of my clients told me that he's charging too low and he doesn't feel confident in charging higher because XYZ so if I took that nugget of Truth and just like story and life experience put it into chat gbt tell it to write me a viral LinkedIn post based on my situation and frame it around like trying to push the you know my founder X Program it will actually do it for you you know you just have to learn how to use Ai and that's it

just keep doing it every single day and I promise you you'll get better and better at it go out when you're at a cafe you know get your significant other to take pictures of you and it works right and of course depends on what you're selling it doesn't always work if you're selling like you know Dev Solutions right it maybe not be the same you have to just understand your ideal customer and what they want to see now an important part of this whole thing when it comes to building your personal brand is you need

to get on sales calls in the beginning at least right now some people can sell in the DMS and they can sell High ticket as well but the thing is if you cannot sell on the phone chances are you won't be able to sell on the DMS because it's harder right you need a proven system before you can move there so that's why I encourage every single you know PE person starting out on LinkedIn to get people on the phone to understand your ideal customer so that you can properly sell to them so how do

you actually do this well you create content right and like I showed you before people are going to look at your profile after seeing your content they're going to follow you right so I'll give you a tip so on my post right you'll notice that I'll write the post and then on the bottom I'll be like follow me and I'll tag myself I always do this why do I do this it's because every time you tag yourself people will click on it and they will go to your profile you know it it's just the natural

thing to do right and so we're basically getting like a th000 followers every single month and then out of those thousands we can get a lot of meetings from that right so that's essentially what you want to do as well and just somehow someway you just want them to either engage with your content or you get them on your profile right not always will they engage that's something I've learned so let's say I'm helping someone quit their 95 to start their own business they're not going to really like the post they're not going to comment

on the post because they don't want their employer to see clearly right but they're going to go on my profile and follow me now usually they don't d d m me sometimes they do but usually they don't which is why the inbound Le outbound strategy is very powerful you have to DM them once they've raised their hand and they viewed your profile and a profile view is enough to show that they are somewhat interested right for me if I'm constantly creating content about sales marketing personal branding chances are they're interested in some of these subjects

and so when I DM them I'll be like hey man like I saw that you like one of my posts or I saw you visit my profile just curious you know are you here for the content or or are you looking to potentially start your own business right and the key is I look at their profile before dming them and I see where they work if they have a business already or if they're you know starting out or maybe they have a 9-5 job if they have a 9-5 job I'll say hey like are you

looking to start your own business if they have their own coaching business I'll say Hey you know pretty cool you have your own coaching business just curious like you know what's the next move are you looking to build your personal brand right so every time I DM somebody and we do it all manually there's no automations right it's very contextual it's high IQ it's understanding the person and the chances of them responding is extremely high because of a couple things number one I got a personal brand right that's the whole point of building it they

see my YouTube channel they trust me they see my LinkedIn content they trust me they optimize LinkedIn profile they know what I do so then you know the chance of them responding it's high because they kind of are interested number two because we reference something from their LinkedIn profile we're basically saying like hey like we understand you we know your situation we know what kind of pain points that you have let's see how I can help but we do it in a very tactful way hey man you know saw that you were posting some content

on LinkedIn just curious are you looking to like grow your personal brand for 2025 and they'll be like yeah man that's exactly what I was trying to do and I'll start a conversation and then you know I don't try to have a long conversation with them it's like I'm only sending two to five messages to them and then I'll send my calendly link right I'll just send my calendar two to five messages so sometimes they'll be like yeah I'm looking to grow my personal brand and I'll be like okay great well if you're looking to

grow your personal brand I'm actually helping people blah blah blah blah here's my calendar link if you're looking to have a conversation to see if it makes sense to work together and then they will literally just book out of that right it's nothing fancy after I talk with the person I'll be like yeah man sounds good feel free to pick up a time on my calendar send my calendar link they come over here and then what's going to happen you know they go on this page and then they're going to find a slot on my

calendar pick a time next and then what name email and then I have these pre-qualifiers of like what country they they live in leaked in profile income level how much are they looking to spend in coaching so I kind of get a gist of whether their qualified or not if they're not qualified then you know we just won't take the meeting because it doesn't make sense to you know spend time because nothing's going to happen but if they are qualified and they seem like a good fit I check out their LinkedIn profile then either me

or my team will talk with them on the phone to see if it makes sense and if it does we move forward with the next step and that is all it is so if you're looking to build your personal brand right whether it's on YouTube or LinkedIn and you want to generate more meetings with your ideal customer get more clarity on this and you know basically sell High ticket services is you want to add me on LinkedIn because right now if you see what I'm doing on LinkedIn I practice what I preach okay so add

me on LinkedIn Patrick Deng send me a DM letting me know that you watch this video and that's why you're here and then we're going to have a conversation to see if it makes sense to work together and then if it does I'm going to send you my calendar link like you see and then either I or someone of my teams that I trust will talk to you over the phone to see what the next step will be so that's pretty much it if you enjoy this I look forward to talking to you in the

DMS and I'll see you in the next one