The Instagram Growth Funnel For High-Ticket Coaches & Agency Owners

hey welcome to the training where I'm breaking down the IG growth funnel in a crash course and this is for high ticket coaches consultants and agency owners my name's Hugh Robinson if you're watching this chances are we've had a little bit of a conversation prior to this so you're you're going to know a little bit about me but I will go into a little bit more detail around who I am and also the value of what I'm teaching here so just a little bit of context what I'm sharing here is based on the amplify model

amplify is a coaching program that I'm launching in the near future and there's three core components that kind of bring everything together the first is the compound method so I talk about this in some of my Instagram content but the compound method really is the overall business model and this is how we're able to compound clients over time so using a recurring Revenue offer but this is also the same principle of compounding followers leads and again clients so all kind of comes into the same emphasis around the business model the second thing is self leadership

and this is everything from living true to your values looking after your health looking after your mindset but also how you show up within your personal branding and your content your content is a direct reflection of your self-leadership so that's a huge emphasis to talk about within the program and also IG growth funnel so this is your main kind of source of client acquisition and this is what we are going to be diving into on this training today so before we get into it I just want to give you a little bit of context going

into this so I'm not someone who is just kind of like come up with uh this after being in the industry for a couple of months I've been in the industry for eight years I started out as an online fitness coach and kind of transitioned more into mindset coaching after that first year after going through a big personal transformation myself I grew that business to six figures uh before actually getting a job for my business Mentor where I worked internally for him uh doing everything for marketing and running ads uh where we run ads for

actually over 400 online fitness coaches at one time uh did sales I was this leading sales person for a period of time and closed over a million dollars in sales for him and then also coached all of his clients so I onboarded and took one-to-one calls of every single client that came into the program so over 400 clients and also ran weekly round tables with those clients as well so had a wealth of experience during the year that I worked for him and then in 2000 than 18 I left that to launch my own agency

where I've been running that ever since and basically working with a lot of Industry leaders in the personal development spirituality and also business space I've worked with over 100 clients outside of the the previous business that I worked for in B to B B to C is up and I'm just going to share a couple of recent results just so you kind of uh know that I'm Legit so last month in May I helped this client generate 135 000 using paid advertising um some other recent results her caliper who he helped is a Consulting program

and a friend of mine who he helped scale from literally zero brand new offer uh to 55 000 pounds a month and then another client in the spirituality space and we help them generate 1.75 million dollars last year and this was only one arm of their business so they actually have certifications and other Retreats and programs and they're actually an eight figure business but they were new to running ads and funnels and so we set everything up and just in that arm of the business generated 1.75 million and a lot of that was recurring Revenue

as well selling a kind of Mastermind type offer so as we go into this I want to break down some of the kind of common mistakes if you will and issues that people face with trying to grow on Instagram and especially in the context of trying to grow on Instagram for the purpose of signing clients and I want to kind of go through the typical model that most people use for IG growth and stuff that I've personally done in the past without much success so the first one is posting content and hoping the right people

see it so a lot of the times you're kind of at the mercy of the Instagram algorithm and your content even with the best intentions just doesn't reach the right people or sometimes just doesn't reach many people at all which is really frustrating the other thing is cold dming strangers and playing the numbers game I've spoken to dozens of coaches over the last few years who have worked with mentors who have told them just to run a script and message people on Instagram and when they've complained that it hasn't worked that Mentor has just told

them to message more people and told them it is a numbers game and you might message 100 people to get one line out of it uh chances are you're not even going to do that right and the biggest thing for me that I have an issue with is that when people call best message me the pitch I instantly either block it or ignore it right I would never respond to something that is that direct and I wouldn't expect other people to do that as well and if I started doing it myself that would be lacking

Integrity because it's something that I don't like or believe in myself and so I don't recommend that for people the next thing is something I personally did last year which is using trending audio to reach people with your Instagram reels and I actually got tens of thousands of views or hundreds of thousands of views tens of thousands of views on on individual pieces of content using trending audio and at the time it felt great I felt like hey I'm reaching loads of people I'm making loads of progress but when I actually went into the analytics

what was happening is I was reaching people in developing countries and countries that I personally do not do business with you know my my clientele are in Western countries so in the UK the US Canada New Zealand and Australia and I was reaching people from you know southeast Asia Africa um South America and you know whilst there's nothing wrong with any of these countries they're all amazing places they were not where I was doing business and so this led to um no kind of real business growth at all it made me feel good getting some

View news at the time but the reality is it did not lead to business growth on Instagram and I ended up scrapping Instagram for a little while I got really frustrated with it I thought this was a complete waste of time until I started figuring out this kind of new method more recently which I realized is where I've been going wrong and the last thing is running ads to a lead magnet funnel this is less frequent with people depending on what level you're at um but it's not that this doesn't work right I've built multiple

businesses myself directly running ads to challenge funnels to webinar funnels um even kind of like guides and and then following up with emails and things like those things all work but the problem is you need a good budget to get started on those things and there's minimal um room for error meaning like it's kind of All or Nothing people either go through the funnel and book a call or they don't um whereas what we're going to go into today is showing you how to actually um set things up to be as efficient as possible most

the people watching this training are probably making less than twenty thousand dollars a month and so your goal right now is efficiency you don't have the luxury of spending tens of thousands of dollars a month and letting loads of people slip through the cracks because it doesn't really matter because you're playing such a big numbers game like a work with businesses that making seven figures and and to be honest they're quite sloppy at that level because they they you know they kind of just have a lot of money to throw out things you know and

their approach a lot of the time is just kind of like throw at the wall and see what sticks um but when you're starting out and you don't have that much revenue to play with you don't want to be risking it you don't want to be taking your hard-earned money and just throwing it down the toilet because you haven't got the right strategy in place and so I really want to make this kind of Crash Course um give you everything you need to get started and if you are going to run ads do it on

a low budget that will build up and compound over time because you don't actually need to be spending loads of money to get started with this so as I said all of those strategies can work but there's a more consistent method for growth and I call this the IG growth funnel it's broken down into three sections which is followers leads and clients and we need processes to create flow so what I'm going to go into in this training is how to get more relevant followers to not just like anybody following your page but relevant followers

how to turn those followers into qualified leads so again the keyword here is qualified we don't just want anybody kind of becoming a lead we want people to be qualified than the right people and relevant and then lastly how to turn those leads into dream clients so again key emphasis here is dream clients not just any client because you know I'm sure you've experienced this in the past I've had my fair share of drainer clients that just drain your energy time and and just weren't worth the input and really we want to be attracting people

that resonate with our values our beliefs our methodology we don't want people coming in to work with us that just complain or don't do the work or they just constantly kind of you know they just constantly have excuses for why they're not doing things we want to attract people that are fun to work with get results and that Ray about us so that's really important and this is how we wrote down the process so first of all when it comes to followers we want to see like how we can get more relevant followers and really

there's two main processes to do that first of all there's organic growth which is going to cost you time not money but it is going to cost you time and energy and this is you know there's a few different ways you can do it first of all is engaging with other accounts posting content using relevant hashtags and using other people's influence so for example if you go on a podcast or you do some collaborations with people with content that's where you know your content might be shared on other people's pages and you're able to get

people inbound it's been a little while since I've done this personally but I used to actually get on a lot of podcasts especially when I was running my online fitness and and mindset program I actually had a podcast that was trending in the charts at the time and I'd have a lot of influences in the kind of Fitness and Wellness space and I would essentially borrow their audiences and I would get people kind of from that um you know now seeing my contents or my my old Instagram page which you know you can search for

if you can find that I agree that's tens of thousands or about 10 000 followers using methods like this which was okay but it was very slow very hard um and very very inconsistent that's the big thing here is the level of consistency it was just completely unpredictable now my recommendation for you watching this isn't that you ignore this and just do the next thing it is to start with this because this doesn't take a lot of time you can you can do like basic engaging with other people's accounts it might take you like 10

15 20 minutes a day right it doesn't take long just to go to leave some comments to um like people's posts to engage with people's stories like things like that are really easy to do and I still do that to this day like I think it's really important to go and engage with other people if you want and people engage with you then go and engage with other people it's as simple as that the benefit of this is it's really really targeted because you are choosing the pages that you want to engage with um which

is beneficial right and it doesn't take a lot of time however the thing that's going to give you a lot more predictability a lot more growth and is a lot more scalable is using paid growth so the way we do this is we create what we call pillar content that speaks directly to your target audience and really big on using reels for this so you know it might be 30 to 60 second videos that speaks directly to your target market that kind of breaks down some value for them and you're using a call to action

to follow your page the main thing here is you're driving people to your profile like you're not trying to get them to download anything you're not sending them to a website you're sending them to your Instagram profile to follow it right that's really really important and the other thing as far as that we want to make sure that we've set our profile up so that people actually know what we're about like if you don't have any details in your Instagram bio you need to make sure that you are communicating you know who you are what

you do who you help um and that's gonna that's gonna help people like understand like the value that you can bring with your content so they're more likely to follow you a note here is use original audio so when you upload a video if you use like trending audio or audio that's on Instagram you can't use that in an ad you have to upload uh original audio so whether that's either just you talking or you use music that you've added in like an app or something like that and upload that there like you can't use

kind of existing uh music that's on Instagram or trending audio because it just won't allow you to use that as an ad um which is annoying but it is what it is and then as I said yeah make the call to action to follow your page and then what we're going to do is we might have three four five different videos and you can rotate these as well depending on your budget or you can just have one to begin with and you're going to boost that video to a targeted audience for a set budget so

again you could you could start this for as low as two dollars a day you don't need to be spending loads of money to do this but the level of growth is going to be dependent on how much you spent so obviously once this is working the idea is that you want to amplify that and increase the spend you don't want to just stay spending two dollars a day if you're getting amazing returns and that's the thing with this this whole funnel structure is going to get you incredible returns compared to say running like a

lead Magnet or a challenge funnel or something like that so the idea is you get this set up and then really from there you can just control the budget to reach more people and accelerate the growth and this is going to get you more relevant followers and it's going to get more people reaching out so the next thing we want to look at is how to turn followers into qualified leads and as I touched on briefly before first of all we want to make sure that your profile is optimized so you want to have a

direct call to action for a valuable resource and you want the call to action be to be messaging you a keyword to gain access all right and it needs to be valuable to the audience this is really important and if you're just kind of guessing like hey I'm just going to put this thing together and hope that people want it it's gonna be a massive waste of your time and it can be really demoralizing when you do that so there's a couple of things you can do like if you have your you know if you

know that people follow you already who are your target audience then you can do things like put out polls in your stories or you can put up open questions and hey I'm creating a free crash course or a free training on X Y and Z or it might be like a or b like two different options which would you like to see the most and then let people vote for that and that's going to give you good feedback and see if if people actually want what you have then what I would do is test it

so before you actually build the resource put a post out and say hey I'm putting together this free resource or this free training on how to X Y and Z if you want access message me the word I know training and I'll send it through to you and then you might have a few people reach out and say hey yeah that sounds great in which case you can just say so hey I haven't actually recorded it yet but it's coming soon and then if you've had good feedback from it you can go and record it

if you haven't then no need to record it right or if you've just had like one person reach out then you can kind of just explain to them and that's what I do like I've been doing this for years in terms of creating free resources and trainings and stuff and like what I've found is you just need to not get attached to it so if you put something out and it flops then don't worry just like do a bit more market research speak to people see what they're struggling with see what they want the most

and then from there you're able to get more um knowledge on what's actually valuable to people so you can create that resource um and put that together that's why this whole training exists I've done market research I've spoken to people and I've based it on this and I actually put a tester out a few days ago and I said hey does anyone want this resource and people reached out and they wanted it so I was like okay I better create it so that's what I do it take action uh fast and then adjust along the

way it's really really important and a big emphasis like I'm always big on is like make sure you um you know you take action Above All Else and something my mentor taught me is like action precedes Clarity not the other way around like sometimes we're waiting to get clear on things before we take action whereas in reality just take action get feedback and that's going to give you the clarity that you need so next we are jumping in um to promoting promoting this in stories so you know there's a couple of things you can do

here so first of all is you want to give more context of what problem this solves who it's for and what it can help them achieve so if you've got a training that's 10 minutes that's you know is is focused on one specific problem that your audience is struggling with um you know you can mention that audience in the in the copy as well like hey this is for this type of person and what it can help them achieve so usually the achievement is the opposite of the problem it's solving that problem what does that

do for them call to action is similar to before like you want them to message you a keyword to get access to it and then what you can also do to accelerate this is use ads to retarget your video views and Page engagement story so if you're putting out reels and you're getting video views and you're getting people just interact with you daily anyway through you know they're finding your profile or you're going out in your your interacting with other people and they're coming to your profile you can retarget that audience so you can set

up an audience on Facebook ads and you can create a what's called a warm audience and then send that story out to them as retargeting so it just rotates and they might see it every few days or once a week um and that's going to get you some bonus people reaching out and again like as you expand and as you grow this and you spend more Budget on the video views that we talked about previously it means you can spend a little bit more on the retargeting and get more people in that way I'm just

going to plug in my laptop because we're about to die here and I don't want to cut out on you when I'm halfway through training okay cool we are still standing that's all good okay and then the last one is promoting uh the resource the viable resource in educational content so what we can do is if we want to build a bit more context before people ask for it we can break down more of the process in the carousel post so this is like using um you know you might it can be anything up to

10 individual kind of image posts as a carousel they scroll sideways through and this is a news feed post not a story post um and what this does is it just builds a little bit more kind of trust and Authority before they actually ask for the resource and then this is kind of a good way to um you know to qualify people even more and then on the last kind of post of the carousel the last page of the carousel you want the call to action to message your keyword to get access to the training

so you might take like a 20 minute training and then maybe there's some key points that you're just going to bullet point and put in a Carousel and then from there it builds a little bit more contact so people are more likely to actually ask for it and that's going to um as I say build more trust and Authority then what you can also do is use ads to retarget your again your video views and your page engagement with that Carousel post as well now one of the reasons I suggest using the carousel post over

say like another reel is because people J like your your images and your carousels are technically multiple images but when you put an image post out versus a video there it's most likely going on the news feed to your followers when you use a real or Rios are good for reaching new people and that's the kind of difference there like your followers probably will see your reels as well but realistically like if you post a real a lot of people who see that are going to be people that have never heard of you before whereas

if you post a carousel post that's mostly going to go to people that are already following you and that's what we want here we want to engage people that are already following you that's why stories are good as well and uh that's that allows you to reach people who are a little bit warmer to you like you can by all means test taking this to a cold audience um but there's just going to be a little bit less trust and Authority there versus taking this to people who already follow you or have engaged with you

in the past to watch one of your previous videos and then you know to bring the store home like and get to the bottom of funnel here what we're talking about is how we actually turn those leads so we've had people reach out they've messages the keyword because they want access to that training that resource um and how do we take them and turn them into clients well there's two processes to do this uh the first one is called consultative setting now this is something that you can run 24 7. this isn't something that you

just do once a week or once a month like you can always do this and what you're going to do is use a consultative process through Messenger to find out what problems people have what they've tried already what they're working towards and you can offer to help by jumping on a call together right I'd still obviously send them the resource that they've asked for um but then you can ask these questions and it's really great to you know if you just go and try and message somebody and ask them hey what your goals are you

working towards right now if they're not qualified or if they've not seen you before or they've only just seen a bit of your content the chances of them replying are very very slim whereas if somebody who's come to you there's met they've messaged you because they want access to a resource and you say yeah here you go here's the resource whether they watch it or not you have opened up the barrier to then come in as an authority and say hey do you mind if I ask you a few questions and then that's where you

can find out about their goals and then you can find out about their problems you can find out what they've tried before and then you can come in as the consultant and use consultative setting to say hey well actually I have some ideas that might help you do you want to have a chat about it and it's a completely different frame from just cold dming somebody and and trying to pitch somebody on an offer and then what you can do here is um you can basically I just realized I've left the same bullet points on

the previous slide but what you can do here is you can take somebody through a process you can find out more about them and if you want to jump on a call jump on a call now there might be people you speak to and you're having to chat to them and you might realize like actually like this person's like completely not who I want to work with or like I don't know why they've messaged me because they're just like irrelevant to the market that I work with and you don't need to offer them a call

right and this is the beauty of this because when you run a typical lead magnet funnel whether that's a guide a challenge a webinar most the time it's kind of All or Nothing that goes through they book a call or they don't whereas with this because they're in messenger you can follow up with people so you might send a few messages to someone and then they don't reply and then a few days later you just follow back up with them and say hey didn't hear from you before I just want to set you know just

want to check in and see you know what your replies are you know something along those lines or if you have another resource you can create then you can go back to them and say hey I've just created this new resource um you know thought you might want it and you can send them it so it's a really kind of interactive platform in that sense like you can have multiple touch points for people and also you're constantly doing market research because when you're having conversations with people they're talking about their goals they're talking about their

the problems they're struggling with what they've tried before that's all really good market research for you like as if you're having a sales call as well um it's really good market research for you so you can use that and that's going to help you create more content that's going to help you create more stories that might help you create a new valuable resource to create if if you want to update or create a new one right because this isn't something you just create once the chances are you're probably going to adapt and evolve this over

time and it's going to be really really useful for you having these conversations and these conversations don't take a lot of time you know like I'm not spending all day every day in messenger like if you're cold dming people like it takes a long time this is something you just check a few times a day check in with people you move the conversation along and it's it's easy right and you're helping people it feels good because you're actually coming in from the right frame as a coach you're coming in to help people you're not coming

in asking for something you are the authority the expert and you are helping that person and you are guiding and leading them to the right opportunity so it's really really powerful and then the second way that we can promote this um is more seasonal so this isn't something that we do every day this is something that we might do every few months which is a direct offer promotion so you can talk about this in your stories and your posts you can hype this uploads like this isn't something you just post once you might talk about

this for like two weeks um and this is great for a new offer launch and this is initially what we do with every client so even if you have an offer what we want to do is we want to essentially build up and do a relaunch of that offer to get people off the ground because there's probably loads of people that follow you now that you don't even realize could be potential clients but you've just not put the offer out in the right way so we want to do this every kind of few months because

you're going to scrape up a load of people that are probably been following you that they just haven't heard the right words from you to convince them to want to take action so we want to put out an offer sequence and talk about your offer in a really exciting way and you need to get excited for that offer as well it's really important and the other thing you can do moving forward is if like rather than just like having this as a new offer all the time there might be just things you're doing like updating

the program you might be updating the pricing potentially like you're increasing the pricing soon so get in within this time frame otherwise you know the price is going to increase or you might be offering bonuses for a certain amount of time as well let's say for example you've got a group coaching program then one of the bonuses that you might be running for like the next three five people that sign up might be um you might be offering a few one-to-one sessions with yourself to do that and then you can also do this subtly when

you're sharing case studies so that is something you can do more consistently let's say you're showing case studies every week at the end of that case study you might just give like a soft offer so like hey by the way if you haven't checked out our amplify program then message me the word amplifier and I can send you the details so you can find out more about that and then this ties uh together with you know your direct offer promotion cool so just recapping the process what we have gone through so far is how to

get more relevant followers and we can do that both with Organic content and paid ads when you get started I would 100 do both uh because you're not going to have a massive ad budget for for just relying on ads so you do want to do organic as well um I'm not here to on organic marketing I think organic marketing is great the problem is the algorithm and we're having to play into that with Instagram especially a lot more than other platforms that Instagram's a lot harder but it's not without its purpose so it's still

important to do that then we went through how to turn those followers into qualified leads and that's using a valuable resource to hook people in and get them to directly message your page and we set our profile up and optimize our bio so that people are going to message us as well and then lastly how we can turn those leads into dream clients through Messenger and then setting calls uh using uh the consultative setting process so that's the kind of three stage uh funnel for the IG growth funnel so we're consistently growing our followers of

the right people we're consistently getting new leads reach out who are qualified and actually resonate with what we do and and you know who we help and then we're consistently able to take those people and turn them into clients and from there you know we're able to consistently grow the business right we're able to compound clients over time and if you have the right offer in place like you've got a recurring offer not just a one-time offer then you're not starting every month from zero like the first month you launch this maybe you get five

clients and maybe they pay you a thousand dollars a month right so that's five thousand dollars a month great month two you do the same thing you don't even increase you do the same thing you're saying another five clients now you're at ten thousand dollars a month and then so on and so forth right if you have a more valuable offer that's that's higher priced like obviously you can increase that or if you're spending more on ads or you're driving things harder you can potentially sign a lot more than five clients but that's just an

example and that's how we're able to compound over time and build things up rather than having like Sprints having a load of clients come in and pay and then nothing or starting every single month from zero um so I just wanted to touch on that real quick because this gives a lot of peace of mind and it makes scaling a lot simpler I've worked with clients where they've scaled to multi seven figures and even eight figures using kind of more outdated methods that's very very dependent on new clients all the time they don't compound anything

they just have like a set one-time 12-week program and then nothing else and that is a very stressful model for everybody involved and the only way for them to scale is to get more clients and to charge more and that always ends up in the same result people burn out the market doesn't like it because they're having to pay an absolute Fortune to work with somebody and you know everybody in the team and the sales team are just tired because they're just constantly having to push harder and harder and harder whereas with the compound method

you're able to create um sustainable growth I was going to say slow but it's not necessarily slow this can be quite quick to get started but it's it's sustainable and it compounds and it builds and builds and builds so really really powerful if you've any more questions just drop me a message on Instagram uh hopefully this was super valuable it's giving you a lot of insights if you do want to find out more about our amplify program then again just reach out and I will send you the details there's no hard pitch because I work

one-to-one with people in this so for me like I want to make sure I'm working with the right people I'm not just going to try and hard sell people for the sake of it and then end up with like a weird coaching Dynamic of somebody that doesn't actually want to work with me so feel free to reach out about that or feel free to reach out with any questions hope you found this super valuable and have an awesome rest of your day