Full Build & Release Course (12 Hours)

Summer of 2020 I decided to live my 95 and go all in on this idea of starting an advertising agency my hypothesis was that making 30k per year at 22 years old was keeping me from being able to earn $30,000 a month and the reason why I thought that was because I had gone through all the business models I had gone through Amazon FBA I had gone through Drop Shipping ran my ads my Facebook ads learned about Airbnb Learned about agency uh models learned about Consulting and I was still unsuccessful making $2,000 a month at

my 95 so the only option was I had to leave this path to go in on this opportunity and commit all my time to figuring this out but once I left my job reality hit me in the face primarily because the expectations that were set in this courses was that I could do 25 hour riches per day 40 hour riches per day to acquire my first client and because of That advice it took me over four months to get my first client and even after getting my first client I realized that didn't have service Market

fit I was being told to sell advertising when the client that I closed didn't have the budget to actually run ads so it ended up leading me down this path of becoming an expert at Alban prospecting and appointment setting and after finding service Market fit I was able to hit my first sixf figure uh run rate I started Making $10,000 a month three months later I made my first $30,000 a month so I was able to achieve my goal of of doing my yearly income in a single month okay but when I achieved that goal

that's when I realized I had been sold a lie primarily because yes I was making more money than I had ever made before but I was a slave to my business running this done free appointment setting agency with 133 vas with another uh someone managing them but I was the Single decision maker in that business and I didn't like my business I didn't like I didn't feel proud of My Success because numbers wise it looked out like I was successful but Freedom wise I was far from being successful so I felt and I felt like

I could achieve more I wasn't I didn't start this business so I could make just 30k per month so I went down this path this Rabbit Hole of looking at uh different business model and understanding constraints in Businesses and understanding what it takes to create Enterprise Value and to make a business um more scalable and I realized that in order for me to scale past six figures per month multiple six figures a month even seven figures per month which is a million dollars a month I had to jump into a model that allowed me to

sell things that were almost like a productized version of a service so essentially turn the solution that I was delivering through time through selling My own time and be able to build and release it the same solution into other businesses this idea of turning my stf free appointment setting service into a growth infrastructure allowed me to go from $30,000 a month overwhelmed getting new clients every month and having them churn because they had other problems in their businesses it took me from that state to being able to earn $600,000 in a single month with over

$400,000 in profit and I spent over 5 days and over 10 hours with over 500 agencies showing them the protocol that I had to follow to go from being a commoditized appointment setting growth Service uh provider to being able to beat competition and build a $7 million a year business in a single year and today I'm bringing you those episodes over 10 hours worth of content walking you through every single step that I had to take to go from being a commoditized agency owner/ consultant to essentially Being someone that couldn't be copied because what I

was doing was sophisticated and was my unique mechanism if today you're in the agency space and you want to become a growth Creator someone who builds and releases growth infrastructures then watching this whole thing is going to take you from where you are currently to potentially becoming a legend in your own field I promise you that if you implement every single thing that I Covered in these five episodes you might forever change your life for the better and be able to be in a position financially where you can take care of everyone you love but

most importantly become the person that you owe it to yourself to be and that is you owe it to yourself to be great so check out this training if you end up liking it share it with the people you love share it with other peers people are growing companies because I believe we're in one Of the most competitive uh business landscape that has ever um that has ever been so this is my gift to you hopefully I will help you change your life and one day you will get to become a partner and we'll get

to change the world together appreciate you take care so um I launched this challenge um I started thinking about the challenge when I was in Spain a few I think what two months ago now because there is a new trend happening in the market place I'm sure Maybe you guys have noticed it maybe put a comment in the chat where it's a lot harder to scale companies especially marketing offers than it was in 2020 2021 and uh 2022 okay now why is that well one is because there is insane levels of competition compared to before

the second thing is the market has become insanely educated meaning the brands that you're pitching the SAS companies that you're pitching the agencies that you're pitching the Coaches that you're pitching the Consultants that you're pitching the local businesses the solar people the the the Home Remodeling businesses they' they're consuming the same content that you're consuming so when you go to pitch them a a service like hey we'll get you with leads we'll get you more appointments they're like hey I've wored read $100 million leads by heroi so I actually know more than you do right

so it's getting harder and harder and the More competition there is in an industry the then there starts this thing which is called the race to the bottom everybody starts being like Oh I'll book you 100 calls or you don't pay guys if you're on this call today that's not what we're going to talk about we're going to go the other way around we're going to go charge the most amount of money the the most amount of value and be the the businesses that the niche would rather go to spend Insane amounts of money with

when they're being pitched in their cold emails on the ads for to work to get the outcome that they want for free okay now the whole thesis around what I'm about to share with you guys today today we're going to start with uh going over the the offer right because I believe that for me nothing changed for me until I started selling something completely different from what everyone else was selling and um I thought that would be The the most important thing for me to start the days uh the the five days with so for

everyone who's here my goal is that by the end of today's uh presentation you guys have the offer that you guys can take and scale to a 100 Grand a month and if you become really good at operation uh at operations and maybe acquire the best talent you can get to a point where you're making multiple six figures per month okay but I promise you that this Offer that I'm about or it's not an offer I'm not going to give you guys an offer I'm just going to show you guys how to position your services

and what you give the value give to people so that you never have to compete on pricing you never have to worry about um people saying no to your to what you're selling them okay the this is going to be uh a five-day process today we're going to talk about offer tomorrow we're going to talk about audience before I Even talk about how to get leads how to get appointments how to get deals I'm going to talk about audience Creation in case you guys have not noticed the person who's making more money than you guys

is not making more money because they're better at ads right if ads was the key thing then everybody would just have no need to create content everybody would just be spending money on ads and everybody would be making millions but most people Are not okay so tomorrow is going to talk about AI uh day three we're going to talk about the CL acquisition infrastructure I'm going to show you guys how we go about creating getting leads how we go about structuring our appointment setting process how we go about the sales process the sales uh I'm

not going to go too much into the sales script because I think that's a like that's a detail you guys can just hire closers and then day Four we're going to talk about operations and fulfillment so let's get started um yeah so today we have a lot to go over so let's get started so this is is the growth Creator challenge uh a growth Creator to me means someone who's leveraged and someone who delivers the most amount of value to the marketplace while still being leveraged I realize that the you don't scale unless you acquire

leverage Right I'm sure someone on this call knows how to run better Facebook ads than me but you're not going to make more money than me why because I'm just I have access to more leverage than you okay um and I'm going to be sharing the story of how I went from uh being a commoditized and overworked growth agency agency owner making $30,000 per month to uh scaling past 600 Grand in a single month in 20 months by leveraging this model which essentially is the path To being leveraged AF okay uh for those who don't

know me my name is Serge Atari I founded clown acquisition at a uh I believe in um summer of 2021 so we're two years in with the CA and uh this was my p&l from December um 20 22 this was our biggest month back then um 600 Grand Revenue 465k collected 267 profit on cash collected and 424 grand um um like um on Revenue The Profit okay so um the four levers that help me go from 30k a month to 250k profit per month uh the Purpose of this 5day challenges to provide you with the

clarity you need to jump from where you need to um for where your are currently to where you need to be okay um Leopold can you just stop writing stuff on the screen um so right now some of you guys this training is not going to be like okay how do you go from zero to 10K a month although if you create the if you model the offer I'm going to share today you could literally go out there and just make 10K a month With two clients from just having the right offer but today I'm

going to be talking to the people who have experience but who are stuck in the same position um in order for you to go from this situation to where you're making 100 Grand profit a month or more you need to introduce these four components and you need to D di them out okay if you take action on everything I'll show in the next five days growth will be inevitable most of you guys are probably Stuck in this um flywheel which I'll be covering later on and the goal is how can we take you guys from

here where you guys are in a slavery flywheel where you're just making enough money just to afford staying in the game but you're not actually accessing Freedom okay and my goal is to introduce this growth Creator flywheel which has allowed me to scale clown acquisition. iio okay um briefly who am I uh my name is Serge I was born in Rwanda so for those who Don't know I was I'm right now live currently in Canada Montreal but I actually moved to Canada when I was 13 I was not born here so these are my three

brothers so I have three brothers older brothers we're old boys so that's a big we have a you know it's not a big issue but I think we we did fine I'm the youngest one here as you guys can see I knew I would be doing challenges so I was ready for the camera so that's that now so fast forward went to school moved To Canada with um my brothers and uh went to high school then went to college but then at in college I didn't drop out of school I know a lot of people

say oh drop out of school drop out of school but I didn't necessarily intend on dropping out of school uh just one semester Ed and I got an opportunity to go door knocking and the guy who was door knocking was driving a Porsche at like 23 years old and he had like he was making at least six figures a month and I was like Jesus Christ I want to do that okay so I dropped uh everything I didn't drop everything which were in the holidays so I went door knocking and um I started selling door

too during winter right but the issue with selling door to- door in Canada is that it's super hard and I was selling like high ticket uh products like HVAC and it's super super complex to sell and you would go knock on 10020 doors a day and you would expect that one person would let you in Their home and you could introduce uh the benefits of having solar okay no not solar but change their heating system and everything like that right I didn't last in that industry because uh I didn't enjoy the fact that you would

go to people and sell them a $10,000 product and charge them 10% interest every year which ends up over seven years or 10 years being doubled the the the cost so I was like I don't want to scam people so I just dropped out of That opportunity then I went into Insurance uh this is something that I haven't I haven't really shared but I actually got my license to sell insurance but then I realized that they were just trying to hire me to go and sell my my family and people like that I was like

man my friends are like 2022 who needs Insurance nobody needs insurance so my network my audience didn't need what I had to sell so I also dropped out of here Then what I ended up doing after is I went and got a job at um this e-commerce called good food right they ended up scaling in like three years four years maybe to like uh half a billion dollars in Revenue every year so they were making like 400 500 million especially during covid and then um as you guys can see I'm the guy here on the

right and this was a team I was part of like the the the I was part of the customer service department and um I was probably Part of the first like 25 30 people in this um department and they ended up scaling it Jill do you know how big they got eventually the the different departments for or how many employees they got after that yeah we got up to around four to 5,000 employees across everybody like all yeah so um seeing the growth of this organization really like because it was really it wasn't like a

like a traditional like a corporate type of vibe it was really like you know it Was chill you guys could you know had your own laptops and you guys would just work on on it and um The Vibes were really cool and it and but what I really did learn from them was what's possible if you jump into the right opportunities so um so yeah it was a great time for me I worked there for two years but while working there I was using every paycheck to buy online courses you know we all saw IM

on gad's ads we all saw Sam oven's ads we saw all these ads around How to start on businesses online and uh Amazon FBA bought it didn't have Capital to buy inventory so didn't go with that Drop Shipping I did it I launched some ads got like two sales the first sale I ever got was like 19 bucks I was at the gym and I was like it's over for all these people it's over for all the brokies in the gym I just made 19 bucks while squatting squatting and I was like oh my God

this is what life feels like but I couldn't replicate that same Success after spending like 400 bucks I was like you know what never mind this is not it and then I started the agency I went through Ean uh consult U agenc Navigator but even with that although he was great at you know showing you uh great cameras and like great setting he had was wearing a really nice shirt I just didn't know how to get appointments so I was like okay cool I know how to set up an ads manager but how do I

actually sell this thing so I couldn't so and then uh the next thing is I did went into a Consulting accelerator by Sam ens but even that Sam was like send 40 houres per day on Facebook I was like come on man man what are you talking about um and I felt miserably as seeing any real success so um I decided to quit so I started buying courses maybe in like 2019 right and then um up to June 2020 I hadn't seen any real success so I was like I had promised myself that you Know

what in April I'm gonna quit then April came around then um May came around then June came around and I was like okay come on man you're you're a joke at this point right so uh but one of the things that the CEO of goodfood told me one of the founders uh he said be naive enough to believe your dreams can become a reality okay and when someone who's built a multiple n figure um business tells you to be naive you go naive okay you go all the way so I ended Up realizing that even

though I had zero clients my thought process was that trying to earn 2K a month and 30k a year on my 9 and5 was keeping me from earning 30k per month so I had the courage to quit for everyone who's here who's wondering why you're not making 30 grand a month why you're not making 300 Grand a month is because the the the way you're allocating your time dictates the outcome of your of your of your life especially in business If you're making 5K a month if you're struggling to make 2K a month trust me

it's because most of your time you're spending it doing things that have no value okay so I was like you know what I'm spending the same 24 hours I know this guy is spending the same 24 hours but making 300 Grand a month so I decided to quit and I went all in I had zero clients I know a lot of people tell you oh you should quit only when you have clients but I was like I was done With it okay and I knew I was smart enough to be able to bet on myself

and this was I think back in 2019 I used to read a lot of books you know Napoleon Hill all that uh good stuff and you know every morning I would write hey I own an online business by the time I'm 20 before uh I'm 21 right I will have an online business before I'm 21 I promise it to myself that's a big fact I lose and invest everything to achieve this goal so this was I think around 2019 okay and uh I ended up quitting when I was 22 so technically I had no business

up until I was 22 and this was before I was 21 guys okay so it doesn't mean that just because you're Desiring the goal it's going to happen on your own timeline but the goal is you should keep Desiring the goal and keep chipping at it until you get it okay September of 2020 uh is when I signed my first client so I think a few months after quitting my job and um no amount of money has Ever made me feel as happy and accomplished as this $44,000 like making half a million dollars in a

month is nothing compared to the feeling of this do you know how good it feels to go from having writing down before you go to bed that you're going to own a business to getting a stranger on a call showing them how you can help their business and getting them to wire you their hard-earned money and they don't even know you that thing felt like it Was magic I like I you know I you know I have I it's been a minute since I've read the Alchemy book but like I literally felt like I was

converting nothing into money right I was like what the hell did I just do and if you've ever done this uh please don't ever forget that being able to get strangers to pay you is an amazing scale right so don't ever don't ever like disregard just because you're not making a million bucks think that you're not good you're Super talented if you have been able to accomplish it okay uh that year even though I got my first client I didn't really make much money I made 12 Grand that year in business uh which was better

than than nothing but it wasn't nothing to really go crazy about right so like if I do four 12 Grand in like four or five months doesn't really mean that much okay and then January of 2021 I made almost the same amount of money that I did in the last four five Months of running uh my agency in the first month and I sent this to my aunt uh I was like Hey I just did this in 40 days uh do you still want me to go to school she was like yes of course I

was like okay never mind okay um and this was when I launched an appointment setting offer okay and I'm going to show you tell you guys about this later on because this is super super important four months later I did 30k a month um this is where the chaos started and this Is what the topic of today is going to be okay I love to talk about this and the making 10K a month but we're going to talk about this here okay um 2021 end up making almost four over 400 grand for sure because some

money was on stripe some other one is on PayPal but 17 months later we went from a three 400 Grand 450 Grand a year to half a million in a month and um I want to share with you guys how to accomplish this transformation because this Transformation is not doable if you're just doing the work if you're just running ads for people if you're just setting appointments for people you actually got to become a different type of leader okay and uh the impact of scale um so taking my business from nothing to multiple 7even figures

has allowed me to create some of the best memories for myself my family and my team um this is where I work from now so I went from the basement here at my Uncle's um to you know to a $2.7 million Penthouse now the reason why I moved into this penous just to give you some background is because the guy who owns it actually bought it for his son to go to school okay and I've said this before but for me that was disrespectful okay I'm out here grinding hustling and this guy's buying a $2.7

million penous for his son to go to school I was like come on man I got to step my game up so I just got it um Pretty expensive could probably be doing more but I work hard as sacrifice my life for this life for this business so um if you ever work hard as hard as most entrepreneurs do make sure you're working out of a place that you would love because your time on this planet you can't experience it more so never be like oh I want to get a a 10K a month Penthouse

when I'm making a million dollars a month okay so what like your life is more important than the money Okay uh so I highly suggest you guys experience the life that you want but don't go overboard like this is a business expense or half some of it okay so I don't necessarily be smart as long as it gets you away from taxes okay and then yeah so this summer went to um to Spain uh we've been going to Spain every summer with the team and clients uh I bought my dad uh this Rolex I don't

have a Rolex personally but he did a lot for me he brought me to Canada so I think it Would be normal for for me to make sure that he's rocking you know a 20,000 something dollar watch uh we've been going to Spain every year this was the year before this was this year uh I brought some clients over uh we had an amazing time um jet Skys are fun um and then um yeah so this Villa by the way if you guys want to go next year I highly suggest you guys join me this

is the team Bell reg Isa sharks AKA Superstars and um yeah Now experiencing the difference in living between 10K a month uh let's say right now you're making 10K 20K 30k per month okay the difference in In Living between here and here made me realize that there's no point in running a business if your goal is not to scale past $1 million a year profit okay the pain and time required to run a small company is not worth it you end up sacrificing the most important gift uh you have which is present And this is

why and I'm going to explain why presence is so important but I've committed the M the new company's mission to be uh to give as many entrepreneurs a purpose then provide them with the insights the infrastructure they need to fulfill their potential as fast as humanly possible so they can get to experience and enjoys life's greatest gift time okay because I know a lot of maybe people you guys may look up to it's like The the the game is business and life is business but my goal is like no get to business become good own

the infrastructure and start living like you're not we're not meant to be just people running after money every day that's not who what we're put on this Earth for right so your goal is not to be like Oh I'm going to take 10 years to build a million dollar a year business are you crazy you're going to spend a decade Trying to chase a goal that can be achieved in like two years right do not waste your time right right and this is one of our core value and I think this could be a good

thing for you guys so speed is time and time is life create the mechanisms that allow the fastest Transformations for our clients the most important resource the only resource we can't get more of is time and client acquisition that I use Northstar is figuring out how to give More people uh more give people more of it through our insights and infrastructures which allows them to experience their dreams sooner allowing them to be more present sooner we can't give someone more time but we can help them be more present sooner and presence is The Ultimate Gift

okay everyone on this call is wanting to make money everybody before they go to bed they're like oh I want to make 10K a month I want to make 100 Grand a month Oh I can't buy that Porsche oh I can't buy my mom this home I I want to oh I have to pay this bill I have to do this oh a car breaks down you're worried about money that like that's just stealing from your presence from your present you can't be you can't be present because you're always worried about tomorrow for me that's

the thing that I hate the most if I'm with someone that I love I want to be able to be present I don't want to think about I Don't want to think about Peril I don't want to think about closing deals I don't want to care about how much rent is I just want to be present okay and if you guys ever follow me this is what I care about I don't really if you if we ever meet in person this is something you'll notice about me I don't want to talk about business because business

is just a vehicle I don't really care it's like the it's it's it's like Child's Play to me it's a great game it's a Great thing to keep you busy and to give you a mission but the goal is are you present when you're with someone that you care about or even when you're alone are you always worried about the future if you are then let's get rich okay and let's afford to be present so uh today's training will be the most valuable for people who are tired of being a slave to your business so

that means every single thing clients get on boarded you have to worry about it clients need refund you Have to worry about it you need to get calls you have to worry about it you need to close deals you have to worry about it clients need strategy you have to worry about it if that's you then I'm sorry but you're slave to your business you just have a job okay this is going to be also good for you if you're starting uh delivering if you want to start delivering better and faster results and become the

leading expert in your industry if you're tired of being a Commodity if you're tired of getting on a sales call and someone being like Oh but I just spoke to uh to this guy from Pakistan and is charging me 200 bucks for a website or for Facebook ad or to book appointments why are you charging me five grand right if that's you then let's let's stop that okay and if you're tired of feeling like you need 100 clients to make 100K per month then this is going to be super good for you uh it's going

to be good for you if you're Sick of seeing people just like you earning 10x to 100x more uh money than you every month in the same industry as you if you're finally ready to be a superstar entrepreneur leader and founder you were born to be um I want to show you guys this quick win with Oliver who we have today I'm actually going to be introducing him today but this is um a guy who's also from Montreal he went from so he joined um gcp which is our main Flagship kind Of like Partners SL

Support Program um he joined July 14th and that month he did 30k a month in revenue and um last month so two months later he did 77 Grand in uh Revenue okay now the the goal of today's call is this thing that he said here the craziest part is that it was 100 times more work to achieve 30k in July than it was to hit 75k during that month we unboarded 16 new clients it was an absolute nightmare to manage this month we only Signed six so he went from 60 clients at 30k a month

so he was offering like some Consulting for 500 bucks uh and then we helped him create a new offer which is a higher ticket and he got six clients uh and made 77 GR in Revenue which is it means that he doubled his revenue from 10% of the clients so imagine doing 10% less work but making twice as much money and here is um you know one of our clients Alex asked hey what's the biggest reason that helped uh you the Most get better results compared to July would you say it's the offer the niche

or something else 100% because of the new offer we used to charge 500 bucks for coaching services and that beginners it was pretty much impossible to scale 40 to 50 countless we built a huge team which would have been horrible also working with more sophisticated um established clients has made it easier to deliver results because they can actually afford to invest in hiring in Systems okay uh and yeah we've so this is what I'm going to be going over today and then I'm also going to be interviewing um Oliver so you guys are going to

get a good chat out of it okay so before we get started turn off all Electronics use airplane mode close Old tabs when joining uh the next 5 days don't be distracted uh I believe the next 5 days have the potential to change lives but I need uh help creating more awareness so I'm going to ask you guys For one thing we have over 282 people attending today just take a pick of this challenge tag me on Instagram tag me on con acquisition. tag my page on uh the company and then I'll reshare you guys

at the end of today and then I'll be sending you guys an amazing gift if you guys do it okay so just put more awareness to this because I got some amazing things to share today okay and also take notes and and uh most importantly block time on your calendar For execution because today is not going to be just learning learning learning I actually want you guys that as you learn one exercise that I like to do is I like to block out time on my calendar the next day okay so I would block out

from 9:00 am to 10 AM Implement on everything learned from day one of the challenge as an example the faster your the growth comes from your rate of learning but also rate of change so if you're not changing as fast as you're learning You're going to be stuck in the same position asking yourself why you're still where you're at okay for those who uh want to have the recording and the assets that are going to be shared this Google doc and everything like that you can uh get the VIP ticket on Friday we're going to

also be spending some time together and I can do Q&A okay and for those who have bought the VIP already we're going to send you guys an email with the link to the uh form for You guys to fill out your questions okay so please check the email we're going to be sending it in the next uh few days or few hours and then you guys can fill out your questions there okay now what will the next five days look like 100k a month to Terk 3 mil a month offers so this is what I'm

going to be talking about today how to create offers that make it unreasonable for your Market not to experience success and day two is going to be 500k a month audience Creation framework how to stop selling and start being desired day three is going to be 500k a month leverage clown acquisition infrastructure I'm going to break down our funnel um and then one mil uh in 90 days fulfillment infrastructure um I'm going to show you guys how to be leveraged in your fulfillment and then day five we're going to talk uh we're going to have

a $5 million Q&A and then for VIP ticket holders you guys are going to be joining Me uh and then um we're also going to be breaking down a lot of things okay okay now this part is going to be because so I had created this training without this part but then last night after coming I went to see this movie I went to see the Creator which is a great movie I brought AI I think is has um if you guys haven't checked it out go check it out and I I needed a simple

way that I could explain what we're about to cover today and over the next few days and um I know a lot of Everyone here talks about leverage right but I don't think people have explained it as I think as well as I'm about to okay and you guys can can rate me on how I'm about to explain this but I think this is about to be the best explanation around leverage that you guys have ever gotten okay who's ready for me to explain leverage just put it in the chat drop it in the chat

let me know drop it in the chat because I'm about to break down some leverage and Then it's gonna be sick Okay cool so uh before I explain leverage so the word Leverage is derived from the noun lever levers have been used for uh used for a long time the term lever in a SC in science is used to describe an arrangement where input effort is magnified by certain times so as to produce higher output Force to lift the load okay so essentially leverage or lever lever and Fulcrum are meant to magnify the inputs okay

you put in the Same effort you get more out of it and I'm I'm sure you guys have heard of um of Warren Buffett say it doesn't matter how hard you rot it matters which boat you get in okay but it's not about the boat it's about how much leverage we have in that boat okay and the reason why I want to talk about Leverage is because there there's two ways of running a business you're someone who's been doing the same thing okay you're working hard every day you're pushing You're at the end of the

week Saturday Friday you're like I'm so dead I work so hard okay but when you look at the revenue of your company you're like well it stays the same or it's medium growth maybe you're growing 10 20% a month and you're like what the hell is going on when you're seeing others go from literally making 30k a month to 300K a month in like six to 12 months that's what I want to talk about and in order for me to explain it I need you guys to Understand leverage because until you understand leverage nothing else

matters so let's go over the explanation okay okay okay second trying to find it find this bad boy okay and then also some of you guys will be able to access this because uh there's going to be some good stuff here um all right cool so uh I've built a lot of like different models that you guys Can access at some point when you guys check this out um owning attention content road map I'm going to be sharing this um later during the next few days okay so check this out um we all know leverage

right so you have a ton here you put in effort you can lift a ton right but in order for you to lift let's say $1 million or to produce $1 million alone you cannot do it alone okay you need leverage and Leverage is made up of a lever and full Chrome okay now here is what most people do in their business they're like oh okay I'mma put in effort now what is effort what can effort be made out of effort can be made out of your time being put into the thing it can be

Outreach like how much outreach are you doing or it can be how much money are you putting in now most people don't understand they like it doesn't matter if you're even a millionaire you only have so much money You have to invest in in the actual system right Outreach you only do so much Outreach hours of work you only have so much um uh hours in a day right so if you have no lever or fullum no leverage then the amount of load the amount of Revenue you're going to be able to get out of

your effort is going to be capped why because this times 1 equals 1 if I put in a certain amount of effort a certain amount of money that is just going to be let's say it's one Input I get one output back then I'm going to make 10K per month so if you're stuck at 10K per month don't worry it's not your fault it's just that you have no leverage okay now in order for you guys to go to this okay because this is where we're trying to go we're all trying to make millions every

year if you're not trying to make millions every year then you're going to be uh there's no point in running a business because it's just too painful now most people Think that even when you're trying to make this type of money that you don't have like that the efforts is infinitely higher that's not really it it's just that the same efforts are being are essentially are being pushed into a a lever and a fulum that magnify the efforts okay and over the next five days this is all I'm going to focus on my goal is

to show you how do you get the most leverage out of your offer how Do you get an audience which is the next level you should pull and how do you get the most leverage from your acquisition and how do you get the most leverage from your fulfillment because if you times even if it's just the same eight hours of work per day times a right offer gives you infinitely more from the same effort so as an example let's say someone is doing 200 Outreach per day right or spending 200 bucks per day on ads

it doesn't Matter not everyone is going to be able to do 200 hours per day not everyone is going to be able to spend 200 bucks per day but if you take one person who's doing it and they don't have a really build a great build and release offer on the front end then they're going to end up booking let's say 10 calls per day or not 10 calls per day but let's say they're going to book 10 calls per week right and from these 10 calls per week the person who has the most leverage

on Their offer is going to close what three and four clients out of the same calls and the person who has a shitty offer who has no leverage in their offer is going to be like oh I just booked 10 calls I didn't close any anyone right you need to get your offer leveraged AF okay and this is the thing I want you guys to do don't worry too much about the inputs worry about the lever that you pull or that your efforts that that magnify your your efforts okay I did not get here from

working harder I just asked myself okay how can I build the best offer get the audience get the acquisition get the Fulfillment so that when I work 8 hours a day 5 hours a day four hours a day I mean to be honest I was working like 20 hours a week when I was doing these numbers right so I had the most amount of Leverage so I want everyone here to understand that this is the thing you need to work on you need to work on getting your lever and full Chum dialed in okay and

over the next five days we're going to be talking about this so let's go back to here all right cool now how do you get your offer to be leveraged um it's simple Mak it unusable for your prospects not to experience success and you'll be rewarded infinitely uh I'm about to walk you guys through how one offer accidentally made me my first 100K a month uh the build build and release offer structure and how gym launch Leveraged this same offer structure to generate $46 million in profit in three years um by the way props to

horos like doing $46 million in profit take home in three years is insane right and how you guys can apply this offer to Ecom SAS sales appointment setting coaching Consulting whichever Niche you guys are in at the end of this today you'll know how to create the offer that will get you to your first 100K a month if done right you can only you only need to Three to four months to pull it off okay and uh so let's go through it now before I go over the uh the offer structure I want to show

you guys the current issue with most businesses and it doesn't matter I'm talking about agencies and consultancies but this also works for coaches by the way okay and here is the issue the current fly will that most people go through or most people who who've started a business because they went through courses they were told oh Sell Facebook ad sell a appointment setting sell funel building sell Facebook ad uh sell short from content all these commoditized Services okay and what ends up happening is when you bring an offer to the market that is commoditized you

get a low closing rate you only solve one obstacle for that Prospect and uh you're just doing it like everyone else so then therefore you get to only charge low ticket prices when you charge low ticket prices you Have no leverage because you can only afford to pay yourself and your contractor so you can't afford superstyle Talent now if you don't have Superstar Talent guess what then you get average results for your clients or you just don't get them results whatsoever well what happens then is you have a insane turn rate now since you can't

retain your clients your lifetime value per client is pretty now you can't afford to acquire clients and you can't Afford to retain anybody so now every single thing you do you're just working hard only to stay in the same position who here is currently feeling like all they're doing is just running around chasing clients only to get a little bit of money you get excited but then after that you're just back in the same position a month later who here is has experienced this this flywheel where it's like you're just working hard getting the clients

But um but nothing is really happening right in the beginning it's all sunshine and Rainbow right because you have one contractor and profiting 50% of your 3K a month retainer or your whatever 5K program sale then you start investing in acquisition leg gen appointment setting sales and that takes 50% of your monthly retainer sometimes even 100% but you're hopeful to be profitable on month two and month Three but then you realize you can't deliver consistently to your clients because of other problems in their businesses maybe the your client's business model is messed up their processing

model they can't sell they can't get people to show up they can't fulfill so now you have the following options to solve these option one hire other experts and contractors well if you do that then you will have no more profit left because you're only Making 3K per client option two is the client leaves well you spent a lot on acquisition on acquiring the client now right so that means that you weren't profitable on month one so now if the client CHS then you also are left in the same position where you have what no

profit from that client so both options actually lead you to not making any money so most people will just double down on marketing and acquiring more clients to replace the old one that they Just lost and over time your Niche becomes more and more resistant to your offer it gets super hard or expensive to get prospect on sales calls and when you do they start comparing you to others which leads you to charging way uh little money okay if you've experienced this today then today's your lucky day I'll make sure you never experience this pain

now let me go over how I one offer accidentally made my first 100K a month lesson number One okay um this will come to those who are kind of like stuck who haven't figured out the right thing to sell or haven't made their first six figure plus month uh no not month but like a year only sell and position your offer as a cure to a problem that is unavoidable what do I mean by this I see a lot of people who are doing things like oh I'm going to sell AI I'm going to sell

uh websites I'm going to sell um some weird right just like a convenience Offer you guys will not be able to scale as fast unless you change your offer or you change the solution the problem you're solving the reason why I went from making 12K a month no 12K in a year to making 10K the following month is because I was like you know what I'm GNA stop selling Facebook ad to coaches and Consultants because they're just annoying they don't even have the budget for ads I'm going sell appointment Setting and I'm going do it

organically I'm going do it through outbound back then not many people were pushing outbound so it was um it was a novel thing well novel it's not that's in context but not many people were doing Outreach okay so I spent one year struggling uh to go through courses and courses to try to get a single client to to to buy my Facebook ad Without Really knowing the reason why someone would want to run ads so the reason why I was Struggling to sell Facebook ad is not necessarily because Facebook ad don't work is because I

didn't understand how to go about pitching and positioning they offer S I knew service level reasons like oh ads will make you more money right and this is what uh kept me from experiencing my first 10K a month in 2020 I made the decision to stop selling ads and still sold appointment setting now because it was trendy but because I experienced the pain and the Doubts that came from having an empty calendar I had felt the pain I knew the real pain so when I was selling it I was like hey bro I know you're

struggling you can't get calls so it's like you're either going to pay or you going to stay in the same position just complaining and dying and doubting that you can't even scale your own business right so I offered an affordable solution to the market 45 days 45 days later I hit my first 10K Per month right so this is the first thing uh sell the thing and for everyone here I think appointments is is still a good thing to sell everybody wants more appointments so if you guys are you know if you're anyone who's go

growth agency growth consultant you better figure out a way to build infrastructures to help people book calls okay because that's the thing that really scaled the hell out of my business okay now the next thing that I also had was churn I was Losing um every client right so I would acquire clients but they would churn after a month or two now inputs multiplied by zero is zero it doesn't matter how hard you work and how many clients you acquire if they're all churning you don't have a business right while running my appointment setting agency

in 2021 doing around 30k per month I had a big problem my clients uh most clients would churn after 30 to 60 days not because I couldn't deliver Results but because of other problems like they had really shitty offers their sales process was not good the scripts was not good so it led me to every week I had to go around run after new clients book calls take calls close deals onboard clients create strategy and launch campaigns and I would experience low margins because I wasn't charging high enough anyway and I would also not be

able to hire better Talent who could take care of client success and also Helping me close also head up systems run operations so I started feeling like I had given up one treadmill right uh which was the 30k um a year job for a more glorified Trend Mill so I was in a rat race but this rat race is just more glorified who here feels like they're they're just running a glorified Rat Race yes you are running your own business but you're actually even in a crazier even worse Rat Race because now you have to

do everything to stay in the Same position right and for me it didn't sit with me right especially as I started seeing people left and right juring 100K month to 500k a month I was like come on are you kidding me I'm working every day I'm I'm getting the I'm closing the deals but how is someone else making 300 Grand a month in the same industry as me I couldn't understand how and I was working as hard as I could to make 30k a month and couldn't see the light at the end of the Tunnel

I had no ideas as to how it would scale to 100K per month right um comment in the chat who here is currently in this position I'd love to see who here is in this position where they figure out that offer something that the market wants you're getting calls you're closing deals but you're still at the end of the month no matter how creative you get no matter how many pieces of content you get no matter how many ads ad spend you put out you're Just running twice as fast to stay in the same position

I think in um in Alice Wonderland there is this quote that says uh in this world you have to run twice as fast to stay in the same position most businesses exactly like that right cool perfect so today that's really my goal it's like how can we stop being crazy hard work because I'm sure Warren Buffett Warren Buffett makes like19 billion dollar profit from birkshire Highway and they have like a team of like I think they're like less than 50 people can you please guys explain to me that how are we the service providers grinding

every day helping people get the attention helping people get the content helping people book the calls helping people close the deals and we can't even scale past 50k per month and some guy is making1 19 billion dollars in a in 90 days doesn't that like trigger something That's a little like for me when I hear that it pisses me off right and that's where you need to actually question your beliefs what are you doing running around trying to just get appointments what are you doing trying to just close a deal on a retainer basis right

why so for me I had to question my what I was doing right and I I I I I figured It out by mistake okay and this is something that I want you guys to understand the presentation I'm giving it to you guys like in hindsight I did a good move but I didn't necessarily know why I was doing it for me the thing that triggered me to change what led me to going from an appointment cting agency to Clan acquisition. was one thing and one thing only it was client results I couldn't handle generating

calls and have them not closed or not being able To generate calls for my clients because of the following they were selling bad offers and bad services and they were pitching niches that were super competitive right the market like I had clients who were selling Facebook ad I was like oh my God what's going on with this offer people had become numb to that messaging especially in Ecom right um so that was the first problem I had with my clients it wasn't appointment setting was people Do not want your offer and sorry is it cool

if I curse in this in this live do you guys not mind if I curse please okay cool I was tired of Facebook ads okay and then the next thing is my a the agency clients I had they had no sales assets online to warm up and educate the prospects before sales calls they were just out there be like oh I'mma do c email I'mma do Instagram Outreach I'mma do call calls I'm like Listen listen brother listen sister they don't know you they don't trust you why would they give you money okay and I know

a lot of people are like oh if you can't close Cold audiences yeah right like shut the up you think you can go to the street and just try to close someone for 5K a month for 10 15 grand a month or for 15 grand up front and they don't have any education prior you're Crazy everybody out there is like oh yeah you need to close Cold a you need guys you cannot close a c audience in order for someone to transact with you they need to believe in what you believe how can you get

a cold person to believe without even talking to them you don't so let's not try to like cheat code the game let's just follow the rules right so my clients I was like guys if we don't create assets online we're messed up we're we're going to be Broke okay and then the last thing is they couldn't close deals okay so instead of complaining about these problems I was like oh my God I just figured out how to become a millionaire I decided to solve the problems okay and I created clown acquisition that. clown acquisition. iio

was created from the perspective of you know what instead of me just trying to just be an appointment setter I'm G stop being just a regular commoditized Imagine if I was an appointment setting agency today oh my God oh my God I would I would probably just go back to working a 95 right because now it's even worse than it was before the competition is insane so what I did is I literally said hey I'm gonna go from 30k a month I'm gonna go back down to $4,000 a month right why did I do that

because I was like you know I'm G spend the time researching becoming smarter building infrastructures building Sops Documenting the best offers the best niches the best sales process the best R channel the best sales scripts built and then I built the half a mill program right A lot of people think the half a mill program was a course it was not a course yes the way we we transferred knowledge was through pre-recorded material but that was not the goal for me was I needed to solve every single thing that my clients were struggling with and

I ended up coming up With like $50 million am month Tik Tok agency offers I ended up starting with show for Content offers right and the issue though is I didn't want to be a coaching company due to H the high competition I didn't just want to be like oh come to me to make your first ink a month or come to me to make your first 50k a month and I'm G just give you a coaching program with like three Google Docs no that was not me so what I wanted to do is okay

how can I be Different from everybody else so I merged done for you and Consulting and created a build and release model right and the reason why I got this Insight is because I'm sure you guys know this guy called Dr Connor Robertson Connor Robin Robertson who knows him on Facebook put it in the chat if you know the Connor Robertson so back then I was making 30k a month okay and they were selling a they were Making 150k a month selling a build and release acquisition system with cold email right I was like wait

a minute so you guys are selling something for 5K and you guys are just building it once and then releasing it into a company and you guys are making 150k and then most of the deliver is done by like a team that is like not necessarily that expensive I was like hm interesting now I didn't just do the cold email system instead I would do even more I would analyze the company's offer and Based on data that we have based on the trends that we were seeing we would either improve their current offer or we

would build a new offer and then uh one of the best case study that we got was Amar uh who went from you know running a Facebook Ad Agency the most he had ever made was 20K a month with his um I think Facebook then he did Snapchat ads uh we Said hey man stop any of that just start this Tik Tok agency we're seeing a lot of Trend in ugc and in seven weeks he built a 60k month agency seven weeks guys right and then the next thing we did is we'd build their outbond

campaign and we would place a train Setter in their company instead of managing the setter internally okay and then the next thing we do is we'd Implement our sales process scripts systems in their company And um we went from just being a regular one service one solution one like one trick pony I think that's what they say one Service Company to being specialized Building A specialized building release offer you would come to us you would literally come to us and be like hey I want to be like baptized with success and we would we would

give you the offer we would give you the the Outreach we would give you the setter and then we will build your systems and then you Would just go on and just Implement that means that the only thing you would really need us you would do is just let us do our thing let us guide you and um this led to every Prospect who so are offered to literally feel bad not buying our service okay I first I started selling it at one like I think 4K 5K but due to the high demand I started

increasing the price I needed to optimize for the right price and the right volume this is a big mistake a lot Of you guys make you guys think that just because you can charge High ticket that you should keep charging like 15 grand doesn't make sense you need to find the right middle ground because if you're charging 15K but you're only closing five clients a month which ends up being um 75k I think but you could put it at 10K and maybe sell 20 clients now you just made 200 Grand okay you need to find

the right price the right price for the right volume you also Don't want to be super expensive because Serge said go expensive no find the right the right Middle Ground where the volume is also good with the price okay and the same people and this is theun EST thing the same people who are complaining about my $ 12250 $1,500 done free appointment sitting done free agency pricing were comfortable doing what paying 5,000 $8,000 $110,000 up front even up to 15 grand I had people from India and this is where I knew like This building release

offer is insane I had kids from India guys like and the reason why I say India is I'm not saying it's not like in India I love India I need to go there I need to book I'll tell my assistant to book a flight to India after this call if I can but um guys do you know what it means to spend 10 grand and you're from India it's ridiculous I even when I quit my job I was living in Canada you couldn't have Sold me a two grand offer four grand offer right I was

cheap I was scared right but this building release offer was so POS the positioning was so great that they were like you know what Serge I'mma sell my dad's car let's work or I'mma get my family to give me the loan okay and that's how we ended up collecting like ridiculous amounts of money right so from 1.5k to 10K offer now I it's it's good to have the offer but like why what is the Inherent reason why people are willing to spay 10 grand when they were complaining about 1.5 here is the thing and I

want you guys to pay attention people buy results not the process and people want results when not now selling your offer with the defined end allows you to two to 5x your price because your pro your prospect is the most excited and willing to spend to experience the outcome let me make this clear if right now you're selling a Service and you're like oh this is a 12mon service this is a six-month service blah blah blah blah blah cut the be like hey you're going to pay me in 90 days our goal is to get

you this outcome if you if you set a specific end for your offer and you do it fast enough what it does is when the person is in their mind they're like oh okay so I could pay an agency 2.5k a month and then they're going to set up take three weeks to set up their ads Manager they're going to start spending money in uh two weeks three weeks but you're telling me that if I paid you 10 grand up front 15 grand UPF front 25 Grand UPF front that I could get the thing that

will create the success in my business in the first two weeks what do you think that does to someone it changes their perspective entirely around pricing because they're like okay I could spend six months to Try to get to 50K a month or I could just pay you 10 grand and I could get the thing that creates the outcome in in uh in four weeks people buy right there and then okay so it's super important for you guys to understand that okay so that's Chang everything so uh and here's the process the building real offer

for our clients was people would pay an invoice in 48 hours they would have a proven offer in 7 to 10 days a team of train Deployment sets uh taking care of generating attention Le appointments would be placed in their company in 15 to 30 days would have them close their first deals all they had to do is pay the invoice allow me and my team to build a 50k a month infrastructure and they just focused on closing deals even though this was a four month process the infrastructure the value and the results had to

be delivered in two to four weeks if you ever work with us this is Something you'll notice our program right now is like four to six months but we we're not going to take six months to get you to money like we want the money by day 10 by day five we want leads and appointments to start flowing in so what you're paying for you're not paying for six months you're actually just paying for faster results the six months is just for us to be there uh because you'll once you start making a lot more

money you'll have bigger problems than Just making money okay and I believe that no no one till this day has built has built the infrastructure like we have a clown apposition that I making it easy for agencies and consultancies to scale it takes operational excellence in my opinion to pull off what we've been able to uh to do effortlessly okay um day four I'm actually going to go over fulfillment right now what is the impact of the building release offer um for our business so here's the Thing I'mma show you guys real quick the first

thing was no one could easily replicate our offer which meant we stopped being a commodity which meant we started pricing way more than what most people would charge for the same I guess outcome 45 days after launching the offer we went from 15K a month to 70k a month the same transformation that I showed you guys where um if you guys look at This um Oliver went from 30k a month to 70k a month in 60 days from six clients instead of 60 people right and the same thing happened when we when I launched it

I went from like 30k a month the most I had ever made to $108,000 a month but look at the profit $76,000 in profit guys right that's like 70% plus right I went from 15K to 70k a month in two in two months because I was delivering the most amount of value that people could ever see on The marketplace and I didn't have that big of a brand back then 70% profits people could afford to remove and I could afford to remove myself from the most important areas of my business I stopped selling so I

stopped call closing deals myself I stopped onboarding people uh clients I stopped Consulting mainly I stopped Building Systems and um and the the profitability continued up to like 500k right if you look at this so 622 Grand and 424k if we did the math 400 I don't I don't know the math right but let's try to do 420k divided by 622,000 it's still 60% margins at 600 Grand a month do you know how do you know who makes this type of profit in the even in the coaching space most people to make 400 Grand a

profit they actually need to be making like $1.5 million a month right and this is something that I want you guys to understand this was Back then I was not spending a lot of money on ads the prior 90 days of this month I had spent $99,000 in ads in total which means we had spent maybe three grand but this is where I told you guys about leverage okay let me go back to the name the the exact importance of Leverage so and this is the this is the reason why I'm doing this call guys

because so important so the reason why we did 600 Grand and for 68% in Mar is the Following the offer was so good that even though we were maybe booking a few calls maybe like a 100 calls a month we would close like 25 clients 30 clients out of this why because the offer was a no-brainer right it was it was it was like the offer was giving us so much leverage that we if I believe that if I would have spent like 30 grand a month on ads we could have made over a million

dollars that month right but I didn't But it's a dumb dumb thing I didn't do it's okay I learned my lesson we're not perfect but what I want you guys to do is to understand is the offer was The Leverage it was the lever it allowed me to put the same amount of effort I had and here's the thing I had two closers three setters three three four setters and I had uh maybe like three uh ful uh two growth Consultants right and then I had like a Team of like four or five um Ops

specialist just to kind of like put everything together the recruitment Department all that good stuff right so it was super super leveraged but the reason why we're doing the same this type of volume at this type of small scale is because of the offer the building release offer right I would give them everything they wanted so exchanging 10 grand with me it wasn't that bad for them because at the end of The day if they would have tried buying that from everyone else they would have had to pay a growth consultant to refine their offer

or some coach out there they would have had to pay an agency like 3K per month to run their ads or to run their album prospecting they would have had to pay someone to help them with their sales so at the end in at the end of the day paying us was a steal because they would get like 50 100 Grand worth of Value from just 10 grand okay now the also the beautiful thing is by me getting access to a lot more Capital it allowed me to do what I would go out there just

paying people be like hey uh do you want to go join my team do you want to build this product do you want to get this Insight out there and then uh we would get clients better results so it wasn't up to me to be the smartest person on the team I had now money to be able to afford better Talent who knew More than I did which means K got better results more case studies and a higher closing rate we eventually that month I think we achieved like a 40% closing rate on a 10K

offer which is ridiculous right and then uh I was working like 20 hours a week okay now the flywheel here is how it works you have a build and release offer on the front end you give someone you show them how you do what you solve the whole Gap so I'll try to show you guys right Here you solve the whole Gap guys solve the whole Gap don't try to be a Facebook ad specialist don't talk about funnels don't talk about nothing okay you're not even an appointment setting agency anymore what you do is you

come into a company and you change the hell out of everything that needs to be changed in order to get the customer the client the desired outcome and you charge as much money as you can okay no more no more I'm just an agency I'm just a leg gen person stop being a legion agency like guys there's no money in Legion it's like a is going to do leg gen better than you guys in two months Maybe by next year I mean to be honest Facebook ad can probably better decide better than you so I

don't even know why you guys click buttons anymore right stop become become leveraged stop being reliant on on a on a commoditized scale that is like clicking buttons like that's great but eventually an AI will Have a model where that's like hey I want to find at this cost per lead find me the best audience here's the money get me the thing I want and AI is going to do better decision making than you can I mean it's already doing it you guys are not doing the legion the platform is doing it okay so what

I want you guys to do is solve the whole Gap with a build and release offer do it in the first two to four weeks once you've done that then you want to say hey we Won't charge you for every month we just are going to charge you one time and maybe percentage after that during management but it's going to be 10 and 15 grand are you ready to roll yes okay cool perfect then you take this money then you go afford the best people the best people at what at offer building at paid acquisition

at appointment setting infrastructure okay and maybe even some systems then you don't have to do anything the people who are smarter than You go and deliver the results and when they deliver the results in the first two to four weeks what happens then your clients are like oh my God thank you so much for changing my life now you have a high retention rate because the person who's gotten better results will want what they will want even more value from you as long as you keep uh outg growing your client faster you don't want to

just be someone who just knows how to book appointments you eventually want to Become a better business uh developer because eventually your clients May outgrow you but if you stay ahead of time ahead of them you will always have something to uh uh sell them better insights okay so this is this is the flywheel and this is how you get to 100K to 500k a month afford LLY you DEC commoditize yourself with a build and release offer you charge a lot of money you hire the best people the people get better results your clients and

then you Just retain them I'm going to show you guys retention after and this is what has worked in SAS clients closing uh 10K $52,000 offers uh $14,000 UPF front uh and then lowest is what like 21 stupid young right Dan um was in SAS industry was selling I think he started out with short form content too at some point um he was struggling to sell like a 2K a month retainer and then once he started doing building release offers in The SAS industry 11k deal closed uh 12K deal closed plus 15% uh and um

now I think they're almost trying to charge 25k up front which is super super insane right uh they started ads in less than 24 hours had five leads for our qualified so uh and then also I'm going to show you guys that when you're collecting this much money up front your ad spend is not you who's paying it the clients are paying you to acquire Them and then taking care of what your next acquisition cost so that means that if you're getting $10 a lead and then it takes you a 100 bucks to book an

appointment and you spend a th bucks to book 10 appointments and you close two deals at 5K up front or 10K up front let's say 10 to 20K you just acquire 10 grand 20 grand to do what to take care of the liquidate the cost of one grand and spend you have n Grand to 19 grand left to win spend for more Clients so technically you're just cycling through clients money to make more money you get paid to get paid does that make sense now if you're selling a retainer service how the are you going

to do that oh I made two grand from this client oh my God yeah I'm excited I have a contractor to pay I have ads to pay I have rent to pay I have kids school to pay I have my cars I'm trying to sell my cars they're super expensive I can't nobody wants to buy Them so now I have to liquidate the cost on a retainer service I have to sell like five new clients five New Deals every month to try to even cover the cost of my cars or my rent it doesn't make

sense you don't get rich off of selling retainers on the front end is what I mean we're going to talk about on the back end of course Okay so let's keep going um and then same thing um allive res serving Legion agencies went from 500 bucks to um to selling 5K up front that's 10x efficiency he the same work that a client who would pay me 500 bucks is now paying him five grand uh and then if you look at here um this works also in Ecom 9.5k done plus 10% right so coaches and Consultants

Alex Pinsky 15K offer she was not able to do 15K because the bank was rejecting the payment you guys need to be charging so much amount of money that the bank cancels your offer you're you're you're you trying to Charge your clients if the bank has never canceled your clients trying to pay you you're not charging enough money okay um Oliver are is Oliver still here is this good guys are you guys enjoying the the the presentation so far you got to unmute Oliver oh there you go yeah good did it hello hello hello hello

all right beautiful beautiful um okay so I want to kind of like uh yeah please drop comments drop your feedback Around today's chat so I want to get uh Oliver in and just talk a little bit about Oliver what I would want you to describe is essentially the transformation or kind of like what you realize cuz really when you joined the program what we really did for you is first thing that we did which was change your offer and build a better offer I mean that changed everything in your business so I'd love to kind

of like share before what you were doing And now how your business how it has essentially impacted every single thing not just okay you're making more money but like how has your your current backend changed and the way you're run how much would you work from just changing and to a build and release offer uh on the front end yeah 100% uh so I started maybe like three four months ago so I am relatively new to this space um I was I wasn't like super confident in myself I'm like I Would see these big boys

all these big players like storage charging 10 grand on front like what the hell how can they justify that amount of money uh so I started off charging 500 for my services and it was basically like coaching for agency owners like people wanting to start online businesses and it was a good offer like people were buying it it was Dirt Cheap what I was offering which is why like I was able to scale it to about you know 10 20 and then 30k per month but I reached a point in my business where it was

like I was at this point where I was like okay I'm taking eight calls per day taking coaching calls every single day fully like my calendar was fully packed every single day of the week not taking any days off and because I had so like because I was charging 500 I had zero leverage whatsoever to actually hire a closer cu what closer is going to work on a 100 Bucks commission basis you know um and then I didn't have enough money to hire coaches to help me with fulfillment so I had to do it so

I was basically paying everything with my own time instead of hiring other people and sort of doing it that way so at 30k that's why I sort of reached that bottle neck I was like okay I'm working I'm making 30k per month you know I'm balding you know like if someone ask me like oh how much money you're making I say 30 and you think I'm You know I'm I'm the man but once you actually see what it's like to run a 30k per month business on a low like low leverage offer you're like like

SE explain you're basically like a prisoner to your business for like if if if you if something happens to you God forbid your business goes upside down and there's no one that can basically take over for you so yeah and when and when you joined did you did you know that it was your offer The issue when you did you have a little bit of awareness like okay I want to work with clown acquisition. I because I think I need to switch my offer where were you thinking like oh I just need more calls more

clients like what was the thought process when before you joined did you know yeah so like I was following you for a while so I I understood those was kind of two paths that I could take either I just do more of what I'm doing and just find a way to Make it work or I explore the other route of you know maybe offering something different and charging more money because I could see clearly in my like hey if I offer this this this to my clients I know I could get the better results but

with the 500 price point there is no way I could actually do it because it's like I'd be working you know for like yeah I can't be doing too much for 500 bu you know got gotta hold back at it and I knew if I transition Towards something where it's like hey if I offered all of these things and I had like a good price point to it I could not only get better results from my clients but also remove myself on the process and make more money and sort of the the entire thing so

yeah when I joined it it was the offer okay okay cool perfect love it love it and then uh right now because before how were you doing acquisition were you a lot were you involved a lot in your own Acquisition how were you or has anything changed around how you acquire clients now that you have access to more Capital now you have access to more leverage so acquisition um I I still use vas like appointment servs that has been like our main AC that hasn't changed too much like yes we've hired more people we grew

the team I'd say the biggest difference is the closing before I really was not able to Outsource the closing and that was what was taken like the bul of my time and now ever since I Outsource that part and the Fulfillment I I'm literally not needed in the business like I can sit here for three hours and listen to your talk and not have to worry about running their company because I have people so yeah I'd say it's the closing being able to just a higher good talent and get better results from having better talent

and it's just yeah made my life easier Love it love it and uh so right now what's your what's your goal in the next 90 days it was 100K per month but abysus someone in a program challenge me to 150 so now we're gonna do 150 next month that's the goal that's the goal Jesus okay we'll see we'll see cool cool so guys um what I want you guys to wait one second okay cool uh one thing that I want you guys to understand here is the following changing his offer allowed him to not have

to sell anymore and not have To fulfill anymore okay that's the thing that I want you guys to understand do not do not do not think that it's about client acquisition it is not about client acquisition and I keep saying this so many times and I'm tired of of you guys being sold at this idea that the way you're going to scale is booking more calls no it does not make any sense do not book more calls if you're like uh if you're like an alliver Solution where you're like okay I'm G spend eight hours

a day to try to sell sell sell sell okay once you've collected the money then what then what right you need to get rich and afford Talent get yourself out of the business as fast as humanly possible what did I say at the beginning of this call presence is the goal I don't care if you're a hard worker who gives a okay good job bro you worked 12 hours a day yesterday Wow you're a superstar you're a dummy only dummies spend 12 hours a day working especially when there is technology especially when there is Facebook

ad especially when you have access to YouTube especially when you have access to all these offers what are you doing working 12 hours a day you think you're going to make a billion dollars a year because you worked hard no it's about leverage and leverage comes from really Having money to leverage yourself out of work okay that's the point of today's call and um you know Steve you're on this call so maybe you also can share a little bit of your experience on changing um on just introducing more um more leverage to your offering with

a higher pricing hey what's up Serge um hi everybody um so when I first started working with Serge uh at the beginning of the year I was selling a $3,000 offer um which in hindsight was ridiculous and stupid and then and then I uh I did a price increase to 5,000 and that gave me a little bit more leverage and then when I started working with Serge a lot more um we were able to increase the price to 10K so I have a 10K offer and with each step it uh I got better clients because

the better clients people you get more sophisticated better quality clients when you charge more money um and maybe Some of you are like all right so H how could I go ahead and actually charge a a higher ticket um and it's because like Serge said you have to you have to really solve all of the problems that your customer is having and if you can anticipate the problems that your customer is having from every angle then it's they're going they're going to say yes um and even if they say no they're Going to be dreaming

about how to say yes to you because you are solving every part of their their their business problem um and so yeah I so I have a a higher ticket product right now it's a 10K uh it is I think the best solution on the market for my industry um and uh when you have a higher ticket when you have a when have a higher ticket you just I just I feel really confident behind it so yeah anyway uh do you want to you want to share what your Niche is because a lot of people

may not know yeah so I work with um with woodworking Lumber Sawmill uh yeah contractors yeah because a lot of people may just be confused and think that okay these higher ticket offers may just work in like people who are in The Working online type of space but no guys this works in whatever industry you go you're going after contractors charge them ton of money right you're going after Dentist charge them a ton of money on the front end and because guys you you don't expect that a $1,500 a month subscription retainer as a dentist

or as a contractor that is going to change your business around no one who charges, 1500 bucks is going to make you a 100 Grand a month like you can put it a a million different ways price dictates the perceived value I'm sure you guys have seen that $600 bottle of of of wine is wine really Worth 600 bucks but do you know what the billionaires when they go to dinner they're like hey what's the most expensive wine here they they're expecting it to be good but just because they paid a lot of money they're

like oh it's actually better no it is not better man buy that $111 at the at the 7-Eleven in your at the corner store right so by charging a lot more it actually positions yourself it it it kind of like it changes the Perspective of the prospect they're like what why would this person be charging this much of money right so and uh one thing that I want to share for Steve is that with a 10K offer now if clients needs short fir content do you guys know what he does he goes finds Steve goes

and finds a short from content agency owner be's like hey I need you to deliver uh for my clients here's 2.5k deliver on these shorts so now Steve is is leveraged because he Knows nothing about shorts but guess what he can still deliver shorts for his clients because what he can afford to pay anyone to do shorts on behalf of his clients Steve doesn't know how to set up ghl he P pays someone to come in and done for your build for cheaper because building ghl is a commodity right pays them a little 500 buckss

a little thousand launches Steve wants his clients who paid him 10 grand to launch their ads Finds a contractor who can do media buying for 500 bucks two grand a month to deliver and set up all the ads for all his clients so now for 10 grand a month worth of salaries he can deliver on what a 100 Grand worth of new Revenue do you guys see it now you need money to remove yourself and give your clients better results okay okay so um the next topic is going to be um I want to show

you guys real quick I want to show you guys how her Moses did the thing with um with this offer essentially I want to show you guys real quick okay so um before I show you guys I'm going to show you guys real quick okay so um now how do you create your build and Rel can you guys see the the the the screen yeah perfect so how do you create your build and release offer it's really simple guys okay um you need to do a premortem exercise right if you guys Know anything about my

uh my my uh my content you guys have probably heard me say this but you essentially make a list of all failure scenarios everything that can potentially keep your clients from experiencing their desired outcome and on the side list mechanisms that would keep each failure outcome from ever happening so uh the industry that they use this in is like the the healthcare industry so let's say uh someone gets uh goes through a surgery Uh you know and then they die right um doctors will do something called a postmortem well they'll be like hey what went

wrong right now in this case we can't afford to do it because we can't just get clients and and fail them and then be like oh what went wrong no you actually need to do it before so that's where the premortem exercise comes in you need to it's a thought exercise where you're asking yourself hey what Are all the scenarios that would keep um my clients from seeing results in 2023 whether that be a contractor an agency owner a coach a consultant a SAS it doesn't matter okay now let's try to do it for gyms

okay and you guys will notice that like the offer we'll come up with is exactly what they were selling in 2020 and that's why they're still selling today so now let's try to ask ourselves what would keep a small gym owner from scaling and living a great Life well if they can't generate enough profits to make sense of being a gym owner they would go out of business now what would what would keep someone from seeing good results good profits well it's their offer most gyms and this is is a good lesson for you guys

who work with maybe are in the gym space most gyms model can't be profitable okay what I mean by this is they have maybe 100 to 120 uh membership capacity so that's their Capacity so they can only tolerate or or accept handle 100 to 120 members and this is like micro gyms this is not like the life uh Lifetime Fitness or whatever they call those gyms uh so now if they're charging a 100 bucks per client or 125 a month this is what ends up happening the most they'll ever make is what like 12 Grand

to 15 grand a month right but the thing most people don't understand is they still have payroll to pay so let's say 2.5k on salaries they Still have to pay rent 3K on their gym facility they still have to pay what 1K on ads they still have to pay what 1K on miscellaneous stuff they still have to pay uh I don't know um so 3K 5 5.5 6.5 7.5 and then uh they still have what's uh maybe equipment right let's say another 1.5k a month right or whatever right they still need to pay uh other

things right so now the gym profitability ends up being like 2K A month and that's not including any any admin assistant any whatever like this is just this is like traditional business model why would you go to a gym owner and be like hey I'mma get you more leads it doesn't matter if you get them more appointments more clients their business breaks because who would like to run a business only to make two grand a month 20 grand a year Or 30 grand a year running a business that's not a business that's worse than even

doing a job so that's what um that's the first thing that the horos were looking at like hey it doesn't matter if we can get leads and deals for these people they just will never make enough money to sustain keep to constantly be acquiring clients so that's the first issue with most gyms and that's the main issue with what most agencies they just selling retainers Left and right not understanding that eventually when you get enough client and you hire enough contractor enough employees you won't be making enough money and that's where most people just go

out of business so that's the first issue now if they can generate enough lead flow that would also be a problem if they can get leads to show up that would be a big problem if they can get leads to close on the phone that's a big problem if they can deliver quality Experience service to new members that's a big problem can't get members to stay after a few months that would be a thing that would keep them from seeing success okay now who wants to see the offer by hosi going over exactly what I

just covered put it in the chat just drop a chat I'm going to show you guys right now so I'm going to show you guys the um the offer and funny enough this is going to be exactly what I'm trying to show you guys Okay so check this out this is an ad from 2020 this is not new and I want to show you guys exactly um how they were positioning it okay so let's look at the first one I'mma change the audio so it's computer so you guys can hear you guys put in the

chat if you guys can hear it okay gym owner is an experienced Fitness professionals we got tons of questions about our new performance partnership model we're taking people online all right it's very simple we do just about Everything you do one thing and split how much you make on the first month it's very easy so we'll run the creative the app the copy the images we'll build the pages to collect the opin we'll get them scheduled and then we'll continue to work the leads to get them to show up for opponent playing you this is

the only piece that you do which is sell them a free trial after you do that we split this first month from this point Going forward you get every single one of the Billings after that sound fair now on top of that you might be like how do I actually fulfill these people how do I know they're going to stay how does it work we built an automated fulfillment system where 80% of all of this is automated so the workouts the nutrition the account ability the messages all of that is Self-contained okay cool who wants

me to replay it one last time you want me to replay it okay cool let's let's replay it one last time gym owners and experienced Fitness professionals we've gotten tons of questions about our new performance partnership model we're taking people online all right it's very simple we do just about everything you do one thing and we split how much you make on the First month it's very easy so we'll run the creative the the copy the images we'll build the pages to collect the optins we'll get them scheduled and then we'll continue to work the

leads to get them to show up for a phone appointment with you this is the only piece that you do which is sell them a free trial after you do that we split this first month from this point going forward you get every single one of the Billings after that sound fair now on Top of that you might be like how do I actually fulfill these people how do I know they're going to stay how does it work we built an automated fulfillment system where 80% of all of this is automated so the workouts the

nutrition the account the messages all of that is selfcontained all right cool now let's go back to it so as you guys your your mic Ser it cut out all right cool so as most of you Guys just saw he essentially does what he solves for every single issue in the acquisition Channel okay or acqu acquiring clients these are the main obstacles that I just showed you guys and here is $6,000 in 16 weeks a gym launch offer so they were selling a $116,000 offer and here were the deliverables the main thing they did is

what first thing they did is we'll build out your offer he didn't put it in the In in the actual ad but this is exactly what he did he would build a $600 upfront offer he would position it as a six week challenge $600 you pay if you lose the weight you can get a refund most people will never achieve that so what end up happening is the gyms would end up collecting what let me show you guys the issue okay I just showed you guys this math most gyms have 100 to 10020 members capacity

right so the most they'll ever make is 15 grand now if you Know that you're trying to get them to become really rich what would you do you would build a high front end build and release offer so heroi would literally build a building release offer for gyms now the six we challenge was what you get the training you get the nutrition you get the support you get the accountability you get the food you get the meal prep if you're going out to dinner we'll tell you what food to order they literally Lally created a

building Release offer for gyms allowing them to charge six times as much money on the front end than they would normally charge to regular members now what ends up happening is the same people are struggling to make 15K per month do what they sell 600 and they sell 30 of these what ends up happening when you're selling a 600 times 30 you end up making what 18 Grand on the front end more money than these gym owners Have ever made in their entire lives and this would be what in like two to four weeks right

so horoi would increase the profit of these businesses because it doesn't matter how horoi was good at getting leads and appointments and this is the thing that I want to push down everybody's mind it doesn't matter if you're good at clown acquisition if you're not good at building good models a business that is actually scalable you It doesn't matter how good how many leads you get me if I can only if I'm capped here I can't scale it I'm just going to say stop the ads I can't support any more clients so the thing that

made Herm Moi a superstar in the gym industry is that he would come in and help gyms charge more money up front and then the next thing he would do is he would build what the ad creative the ad the funnel the sequence is to nurture and then get the leads to show Up on appointments right solve the lead appointment setting he would solve the showup rate issue he would solve the sales process he would give them a sales script that works and then guess what if people couldn't fulfill on these new clients because they

don't know how to fulfill on build and release offers then he would do what he would build an automated fulfillment system the check-ins were already pre-built the nutrition the meals were already Pre-built what to do after what to eat at a restaurant what was already pre-built for the gyms that he was selling in in his program and then an automated system built for them and then also for retention he would build a retention and Ascension model where 60% of everyone who paid the 600 bucks to join the challenge would actually stick on what on not

120 bucks thing he would build offers where the retention was actually the retention offer was like $1.99 4 3.99 and some of it was like 600 to 700 bucks a month so the beautiful thing which I'll show you guys later is when you sell someone a $600 membership the retention offer the retainer can also be increased because that person was anchored at a higher price okay they already like hey I've already spent 600 bucks with you I'm not going to charge you 100 bucks if I charge you $199 for the same value or even more

you're going to be like yeah please Let's let's do it right and guys this is this is how gym launch scaled the hell out of the industry right because they could make the gym more money they could run the same ads better ads and it would just do everything for them right so if you guys want to go in the gym space and kill it take this offer and go to gyms I promise you you guys are going to make more money I mean to be honest this is a 50k a month business in and

of itself this Is a 50k month offer because the gym industry is pretty big right and one thing that I want you guys to know is all of this is stuff that can be automated or pre-built so it's done for you but is it really and that's where you get what leverage in fulfillment to make a million dollars a month selling to gyms well to be honest gym launch is a coaching business it's not actually they Don't they don't claim that they're a done fore business they don't actually do any of that they're just to

coaching but how have you guys ever seen a coaching business that that pitches the same way that Heros just pitched in that ad no he's not selling oh I'm GNA help you start a 100K a month business he's saying I'm gon to build you the ad I'm G to build you the funnel I'm going to build you the offer I'm going to give you the script I'm going to give you the Fulfillment because even though they're a coaching business they understand that I can't sell someone coaching I got to sell them something that is perceived

as the high with the highest likelihood of achievement and that is done for you so how is a coaching business selling done for you because that's the only way you make a ton of money in the space at least okay so please pay attention to That all right cool uh so who would um some of you guys may be in SAS so let's go over a little SAS example okay so uh this is the exact same offer we're or same deliverables we're selling for like 15K 12K 20K in the SAS industry so we make a

list of all the failure scenarios that would keep a SAS company from scaling not generating off attention we offer deliverables leading to high churn Relying on their website to do the entire conversion rate of the traffic uh no funnel focusing on top of funnel acquisition without having a nurturing a taale sequence lack of action plan leading to the test different to shiny ways of acquiring uh clients Founders wearing different hats in the business weak and unclear onboarding process lack of marketing and sales assets lack of testimonials and proof uh social proof adding more friction to

the sales Process uh burning their small audience pitching pitching every time and time again no feedback loop on for product optimization no tracking systems no tracking system for the client Journey product usage marketing old features no core outcome no Clarity on what their Market segment they have to Target lack of high converting vssl lack of support and group support weak or nonexisting sales processed after getting a free trial relying on unpersonalized mass Organic acquisition systems and guess what you build and release every single mechanism that gets them to avoid what every single failure scenario this

is done for you but these are things that you build once and then you release a billion times does that make sense done for your ads launch if you have proven ads if you have proven copy if you have proven this you build it once you plug and play every time week offer deliverables top of fun Acquisition uh onboarding process everything can be built once and released Co coaches and Consultants who's here selling to coaches and Consultants put it put it in the chat cool so most coaches and consultants in my opinion their offer is

if I was okay so first of all most coaches and Consultants or most coaches really uh they sell things they want to sell if you're a coach on this call let me give you an advice Okay um nobody cares okay we just don't care unless you're a superstar guys if you're not a superar do not go sell some things you like okay the rock could sell a coaching program around how to wake up in the morning and he'll make a billion dollars right he could literally sell a 10K routine program but for someone without status

without an Audience do not sell things like oh I'mma get you your mindset right oh my god mindset bro are you serious if IMI sells mindset yes why because he has 15 models who follow him around he's buying every car every week he's pushing he's buying a Richard Mill every week he has uh he he he's going to Flying to Cape Town and he's flying to Dubai then he's going to an island he's on a yacht for the summer I want his Mindset if you don't have that positioning you do not sell things that have

no direct ink like it doesn't have a director Roi okay if if you want to do that achieve amazing level of success then sell some whatever you want to sell okay that's why most coaches are broke and only 1% make billions and billions of dollars every year it's not about the thing you sell it's your positioning but for us for me I'm Selling problems I'm like hey you don't have calls I'm going get you the calls I'm like hey you work with me I'm add 50 Grand a month in the next 90 days hey maybe

I I have some status a little bit here and there but I'm not yet at the point where I want to sell mindset I'm not there yet okay I don't know if enough people like me okay so that's a that's super I think guys sell sell like tangible like in you want to sell something that is Undeniably valuable okay and I think growth is undeniable okay so now uh most coaches and consultants if I was to start working um if I got into a business I'll be like hey let's change your offer let's do um

something to build and release even if you're coaching the same way that horos was coaching gyms on how to scale I would position it as a um a build and release so the first thing here uh I would put which we haven't put here is change Their offer to a build and release and guys I'm giving you guys the build and release framework so you guys just copy and paste go do your make your money and then the next thing is lack of attention they need to at least be getting to 300 to a thousand

people a day right now we're recommending content and ads right which is a little you know something that's leveraged I don't suggest you guys go the route of building outbound teams because it's um It's super complex okay I wouldn't get you unless you have a really good team you're not going to be able to build because for us we got to a point where we're placing 100 Setters a month and that requires again like I said operational excellence so do not Place Setters um lack of attention so content and ads super easy owning attention lead

magnet email list Facebook group so I'm actually tomorrow I'm going to show be showing you guys how you can build a Funnel to own all the attention uh all the data from Facebook not having a nurturing sequence uh build email sequences case studies content ctas cult to actions in a sequence uh we have a quasi priodic email sequence that we build for our clients lowquality leads coming through um well improve targeting messaging qualification questions qualifying through DMs never waste time with an unqualified Prospect struggling to convert and handle all the Attention Place one gross specialist

do some retargeting ads and do some SMS inconsistencies in lead flow paid ads and outbound setting struggling to deliver and retain clients Consulting their offer and their delivery process help them build build a build and release offer charging too low ticket consult them on improve uh on pivoting their offer and turning it into 10K uh upfront offer not having enough time to create marketing assets Take the Lead uh On this create ideas create the lead magnets create the two steps the attention generating sales assets okay not being able to sell place a closer right I

guys for for us right now uh every client in gcp uh we're actually removing them from selling I genuinely believe that although sales is amazing you shouldn't you should stop burning all the leads you're acquiring stop selling if you know you're shitty At closing stop that give someone someone the ability to collect the money for you and just charge enough money where every close that happens that guy makes a th bucks and I promise you that person that girl that that guy is going to be so much greater at Cash collecting on that call okay

so for us if you ever work with us we're actually going to help you remove yourself from selling no more no more I don't I don't care I don't really care because at the end of The day you're trying to build a business so why would you care about becoming a great salesperson right so let's just become leveraged uh too many paths what build a scam plan for that uh Prospect for that client okay local and solar uh so this is uh an example of a solar uh build and release offer so the solar industry

maybe they're not getting enough leads not struggling to uh get leads into qualified appointments uh so You would build a done for your qualification process lead opin call qualify appointment you would build like an infrastructure maybe one uh GS one Setter can take care of getting all the leads that come in to qualify them right not following up with the leads done for your followup so this could be automated you can also have one Setter that same Setter solve that issue leads not showing up to appointments uh done for you 90 60 30 minute call

reminders long Sale Cycles from L to close it takes a lot of time scheduling in the highest quality leads for your clients and removing window Shoppers no organic presence done for your profile optimization template Google reviews uh no organic presence um no website not converting organic leads done for you plug in play landing pages via ghl again these are things you build once and you just plug in play for every client no CRM in place uh right now we're building Snapshots for clients that they can use now utilizing their old list that done for you

reactivation campaign and add bonus to increase value um unable to sell done for yourself person hiring you can also help them hire or get candidates to close deals it's also super easy we can show you guys how to build acquisition Talent acquisition INF funnel uh not charging enough for service consult and creating better offer to Create better bundles and packages uh no systems in place for scale done fore systems Consulting on systems not attractive referral system done free referral system is going to be super good for local businesses okay and this is something you build

once and then you deliver for our clients Ecom Niche build and release um this we had a client who's uh doing like a million dollars a month um who was looking to start a kind of like a growth Consulting offer in Ecom and not necessarily just rely on selling products so we were like hey what about targeting brands that are doing 30k per month and we're trying to get them to 100K per month and above and then we asked ourselves what would keep someone from experiencing this outcome well the first thing that would keep someone

from scaling is their margins are so small they can't reinvest in growth so the next thing you do is you change what the Pricing model and Frameworks okay the next thing is no content creation and distribution machine so you would do what systems for them to acquire creators and Sops on sending products shooting and delivering content and maybe the niche that they're in is super competitive right you're going after the war Market segment so then he would build a framework around how to build Brands and sell products that customers keep on buying month After month

you want a high frequency of purchase if you're in Ecom if you're just selling a $30 product and the person only does business with you once then you're crazy so this client was in the skincare and Hair Care industry why because customers consumers buy this every single month or every other month every other week so the best thing you could do to an e-commerce founder is tell them hey stop being dumb and selling things that only people buy once And go in an industry where there is recurring right and then uh the next issue that

would keep an e-commerce brand from scaling is that they're doing everything themselves shipping products no Talent no team no automations so this guy had already like a team and a fulfillment center so we were like hey we can help you Source Talent to remove you from operations fulfillment and customer support imagine how valuable this would be for a brand and look at How I'm going over this offer compare this to an agency that's like hey we help Brands go to seven figures with Facebook ad I'm like are you crazy like you think you're going to

get 10 grand from a brand because you run Facebook ad that's insane Nobody Does that anymore but look at how complex this offer I'm walking you guys through 90% of people on this call can't fulfill on this I even wouldn't be able to but That's what it takes to make a ton of money you actually do complex if you're wondering oh I'm a beginner how do I do this well you don't you don't why would you expect for someone to pay $10,000 for you to do something you you don't know how to do 10 grand

is a lot of money 15 grand especially if you're going to get also ref share you got to be doing things that are IND in undeniably valuable right anyway so this Is the I think some people confused like oh you get rich easy no you don't you don't you actually got to be a superstar in your industry in your Niche so pricing help them with creating uh higher average order values creating bundles Frameworks and bundling Frameworks upsells nurturing sequence uh they're not able to nurture their existing list and audience email flows SMS flow retargeting ads

uh not acquiring enough new customers and Eyeballs as Shadow influencer marketing conversion rates are on the website audit their website and just improve the thing okay uh I had someone who was um in um who bought the VIP ticket who wanted to kind of like share the closer uh pivoting to closing agency uh anybody is are you here um yeah someone basil just said bazelle just said screw growth creating I want to know how to collect 30 mil from a Course like IMI um we're going to be talking about audience building because you don't make

30 mil off a course unless you have leverage and the reason why Iman is leveraged is because he eventually started by actually being good at something he didn't just become a YouTuber and just look he actually built a business right so you don't go from and also this is the thing the same way that you're not going to deserve 10 grand for doing nothing is the same way That you're not going to build a million dollar subs or even a 10,000 Subs on YouTube being worthless so there's no skipping being good the price of having

a following the reason why I have we had 300 people on this call is not because I'm out here YouTube just reading books and then like putting a camera in a webcam on the the Google Docs and getting people here there's 271 people on this call guys you guys had other Things to do but the reason why you guys value being here is because you guys believe that the time invested in being here is going to be worth it there's no cheat code to that you actually got to be good to get 271 people listening

on a call for 2 three hours so basil you're like you want to make 30 mil are you worth the attention I don't know you tell me are you worth 30 mil sorry so you actually got to be Worth it there's no cheat code so this I'm probably going to be talking about it maybe on a VIP day right um cool so now how do you sell this I'm going to go quickly on this so that we don't spend a lot of time I'm going to go over the the how to sell it and then

how to price it pricing is going to be really good for you guys so the perfect delivery um clarify that you're not a commodity showcase how you solve every obstacle so the beautiful Thing with the build and release is when you build like a process selling vsl um you demonstrate how you go about solving everything so as an example you just uh show them like hey if you're a SAS business this is everything you need who wouldn't want to buy or get on a call with you for this right no one at least if they

can see that you they can just buy from one person and solve every problem that they' have ever and will ever experience then that's how you get Get a lot of money and you get people buying so this will keep you from being a commodity and you can actually start criticizing other agencies or other Consultants you're like hey why would you go buy from a coach when he's just going to teach you a few things or why would you go work for an agency that's just going to Media buy right why would you just want

leads when your pricing model is broken why would you just want leads if you don't have no following Follow-up sequence why would you want leads if you don't have a team of of Setters reaching out to those leads in five minutes right so you have a lot of angles to sell people want results in an end date so you'll be able to charge two to three times more if you sell your service with a defined end date okay which is why we call it a program a lot of people think that let's say like the

growth career program there a coaching program because we call it a program When I say program I'm not saying that it's a program like you don't actually need to tell your clients um you don't need to give your clients any I'm G to show you guys real quick okay and this is something that I want you guys to understand a growth program or a program does not need to be how can I say it it doesn't have to be it doesn't have to be like a coaching business okay so I'll show you guys what it

looks like um on gcp what we like to Do is every single client um has a channel right so what this means is you're not working with it's it's not like a group coaching right even though we're leveraging information like Oliver still has content to go learn right um everybody has to to go learn stuff but what's beautiful is we're also working oneon-one with each client with each brand so that we can scale them right to have have access to growth Consultants so it's not a coaching program and this Is where I want you guys

to understand just because I'm getting you guys to do a building release offer I'm not saying become coaches okay I'm generally saying the program is just a defined end program right and uh launch date September 22 uh leads generated 271 total calls booked 65 calls since um in the last 10 days this is what you guys want to see okay anyway I'm not trying to sell you guys yet I'm g sell you guys at some point though all right cool Perfect um so check this out uh bonus stack most prospects will come in for one

thing so as an example when we're selling uh calls we're not selling this whole thing like we're not saying oh we're going to get you all this no because people would get overwhelmed right but when they get on a sales call what you want to do is you want to like unbundle and showcase each deliverable as a separate mechanism this will increase the perceived value of your Offer so what do I mean by that okay well you can go to a SAS company and be like hey dfree ads and launch and management would cost you

three grand a month with an agent right done for you landing page build would cost you another 2.5 or 3K uh done for you sales process and phone building would cost you what another 10K or 5K done for your acquisition done for your social optimization a vs Cell Structuring uh free trial member Community Building appointments at a placement if the SAS founder tried to hire and buy uh and like buy these surfaces toply they would end up spending 50,000 bucks okay so that's where when you anchored them on the real cost of trying to buy

every single mechanism outside it would actually end up being super expensive so you stack the bonuses and that's why when I say when you go pitch the 15K offer it is Actually a steal for them okay and then you also want to add scarcity clarify that there is limited Supply because you generally cannot help everyone you can't just it's not a course it's not like you can just sell 50 people in a month and make 500 Grand and be like oh yeah I'm dialed in no you're not going to be able to fulfill so you

can just say hey we can only onboard one new client per week because it takes let's say the build and release Takes like two to four weeks okay urgency you when you make the offer you want to say hey we just got off a call today uh instead of you you know being 20K you can get started at 10K and uh we can get started on percentage uh performance after the for the following two months right so let's say you sell it as a 90day thing and then up is like 15K and everything else is

on performance or you can also sell a retainer if you want um but you can just Say like hey if you don't want this offer today when you come back it's going to be 15 20 grand it's up to you right um and when they do come back after the offer has been made you generally charge the 15 20K offer you do not it's not like fake scarcity or fake urgency you generally increase the price on them okay guarantee provide a conditional guarantee if after 90 days we have made if if after 90 days we

haven't made you Your initial investment and we've implemented every mechanism we'll happily refund you the importance with conditional guarantee is the following you don't want to you don't want to be like oh we're just going to do a building release and every time you buy it you're going to be successful no you want to be like hey this is everything we're going to build we these actions need to happen in order to make it inevitable for this outcomes Not to happen if any of these conditions are not met the condition doesn't apply the guarantee does

not apply that way it protects you the agency the consultant the growth whatever and it also keeps the client accountable be like hey we need to create a vssl if the vssl has not been created after 90 days you don't refund them because they did not deliver on the thing you said that was required if they don't get a Setter reaching out to every Rel lead in 5 minutes the Setter that you place in their company that is not your problem okay so that makes it so that you're giving them a no-brainer offer in the

front end but you're also protecting yourself on things that not being done okay and that's how you kind of like protect yourself cool does it make sense leave leave a chat if it makes sense on how to how to how to kind of like sell it cool uh pricing structure here's the Following um pricing media buyer so essentially this how you could kind of like position it is like if you need a media buyer if you need vas if you need marketing a branding consultant or agency 8K if you need someone to dial in your

operations uh if you need someone to build your seven figure systems so um you're really delivering a lot of value for just 15K right now due to how much value is in The build and release offer you can ask for a lot more right a lot more money now how do we justify charging someone 10 15 grand a front plus a percentage or a retainer on the back end the answer is potential we charge 10% of the potential of the infrastructure and the probability of experiencing the outcome what does that look like and guys please

pay attention to this because if you want to start charging a lot of money you're going to Need to understand this you want to do the following math so let's say let's say you guys come in and uh like you guys join gcp okay and I know that if we give you guys a building release offer and we launch your ads we place the setter in your businesses we help you guys set up your systems okay I know that I can easily add you guys an extra 25k per month in the next 30 60 days

okay what I will do is I will times that by 12 months and then I'll be I'll Go to you guys and be like hey easily like the lowest bar I can add an extra 300K a year for you if we Implement everything but I know that not every client is going to be able to add 300K so I come up with the probability of like hey may but we know that at least half of everyone can achieve it if we Implement everything so now what ends up happening is we come up with this formula

yearly Revenue potential times probability of Outcome okay then we charge 10% of that upfront fee for your building release so that means that 300K times 50% of it happening and we just want 10% of the probability and the potential which means we charge 15K up front and the performance fee is 10 to 25% of Revenue or profit depending on how your clients wants to do it okay now with the right offer okay which is the lever in the fullum which creates The leverage in your company you get to charge more than anyone else in your

industry no more oh it's 3 Grand a month no more no no no no if I know I can make you let's say as an example like the hundreds if you ever become a partner like I know that I can easily add you like we've had clients who have gone from like 30k a month to 180k in in 30 days 60 days so if find know that I can easily add you at 1.2 mil a year I'm not going to charge you less Than 100 Grand right now it doesn't have to be 100 Grand up

front but it has to be uh it's based on the potential that I can add you right and the probability now the beautiful thing is this offer also you know you give them the biggest dream outcome you give it looks like it's the highest perceived likelihood of achievement why because you're not just selling Facebook ad you're not just selling appointment setting you're selling a solution to every single risk They have in their business okay now the perceived likelihood is super super high and then time and delay and effort sacrifice guys every single thing I just

showed you guys on the build and release at least for us how we do it in two to four weeks you you have everything so time delay is the fastest way to experience things because I'm not getting you to build everything for you I'm not asking you to go through a Course and become a superstar from learning yourself I'm not asking you to um to go and build set up uh like U your ghl sales snapshot no we've already built everything just integrate your calendar and if you have an issue just ask your systems integrator

in your channel to help you troubleshoot whatever so the effort and sacrifice on behalf of our clients is close to zero that's when you charge as much money as you want because you're also Delivering more value than anybody else in your industry okay and this is how you guys get leverage on your offer and this is Step number one this is Step number one to getting where to half a million dollars a month okay now um One Last Thing Before we end this I want to show you guys how gym launch was able to take

this from um the 16k to building $1.6 million in recurring Revenue who wants guys do you let me so gym launch had 500 gyms paying them 3.2k per Month that's 1.6 mil with 1% char a coaching business with 1.6 mil in recurring Revenue how do you explain that how the do you explain that to me like please I I'm like when I read that I was actually on a plane I was going to Rwanda I think after a Spain trip uh and I was just going through 2018 corosi material I was like he's saying that

oh so we have 1% churn and um each CLI is paying around 3.2k and we have like 500 clients paying us that I Did the math I'm like are you kidding me I've never heard Heros talk about this he's never talked about Mr he's never talked I mean he's good at building offers but I'm like come on man you could have at least shared this a lot of people are broke because we're just focusing on acquisition so here is the thing because you're selling a 16k package up front and you're delivering a tremendous amount of

value on the front End fast enough people get results faster when people get results faster they incur new problems who's going to solve those problems for them the same business that created the success in the first place so who he who gets the clients results the fastest gets to keep that client on on a on a consistent basis and I want to show you guys this flywheel because this changed everything for me when I learned it so This is called downsell the upsell so you charge let's say 15K and 15% up front and then when

the 90day program or the four-month program or the six Monon program ends you end up being like hey you just got done with this 15K you added an extra 30k 50k 100 Grand a month in your business but you're going to need help with managing your team you're going to need to recruit more people you're going to need to solve to build new funnels you're going to need to add More a better way to ascend your clients right what if we can build you all of the next things that you need and show you everything

that you need maybe we'll give you the best performing ads every week every month we'll be you'll never need anything that you can't acquire only for 3K per month guys what do you guys think happens when you give someone who's paid you 16 Grand the opportunity to pay 3K a month is that a hard Sell not really especially if you've added what 50 Grand 100 Grand a month for them how easy is it to be like hey uh I have this new value a bunch of more value I'll give it to you all you just

need to do is just sign up for our recurring retainer that's how they did it okay they stacked 500 people on retainer and started making a million dollars in Mr Right and um so this was their their model right so check this out front end Offer 16k build and release most attractive offer in the marketplace due to speed of results high ticket 16k that means that they had insane levels of profits they could hire Talent they were spending a 100 Grand a month on ads for what just to find the best proven ads in every

single market for gems imagine that imagine that that's what I need mean by like you need to get rich so you can afford to acquire insights that your clients would Never be able to afford to acquire okay when you spend 100 Grand on ads you find the best performing ads so now the client who's working with you gets the best ads that work and then they just get get to scaling right gym launch was so good at getting people results that they would literally eventually they got stopped just getting people to pay 16 Grand up

front and they just started getting people in at 1K a month or 1K up front why because they had so much Retention going on that they didn't actually care how much profit they were making on the front end right they reduced their they lowered the barrier of Entry now I don't want to confuse you guys with all this stuff but for now just know you need a build and release offer get people ton of results and then you want to offer them retention and continuity which they built a second layer of of their offer which

called gym gym Lords and gym Lords essentially Accessed uh all the insights that um gym launch was getting from spending uh on ads so every single time these gym owners were spending 3.2k a month but they were getting access to $100,000 worth of research every month and that's why they had 1% CH because every week every month they get access to new value okay and then uh this is how they were able to stack but the mistake that I want you guys to understand this is the mistake with most Businesses they try to get people

on retention right away you try to get people on retention right away but your retention offer is not even that valuable so what ends up happening is people turn after 30 days 60 days what you need to do is deliver make people rich on the front end and then offer them continuous value in a leveraged way it can literally just be information it could just be systems okay and that's how you retain people Okay would you like to be able to get clients paying you 15K up front and performance and qualifying them to start paying

you 3K a month afterwards so for everyone here who's worried about oh I don't want to sell one off fee because I don't have retention you do have retention but you do not want to retain someone who hasn't seen results who here has signed clients and you're holding on to them you're like oh please don't leave we're going to try another month We're going to try to get your results and then there's just a pain in the ass it just you just wake up stress you're like I know I'm not getting them results deep down

you go to bed you're like oh he's going to leave he's going to leave guys why are you guys still working with those people they're taking away bandwidth in your mind you can't can't think you can't build a great company because your mind is worried about trying to keep two Grand a month are you serious stop focusing on that that's the wrong thing to worry solve $200,000 a month problems not two grand a month right so you start with a high ticket in expensive program you take the profits you got it from it you build

an amazing team maybe you access clown acquisition that iio I'm just saying um and then that team delivers great results fast you make your clients Rich then you retain them not the other way around not oh come in It's 3K per month and then we're going to make money no no we don't do none of that because it's the wrong way to do things okay cool perfect um all right so here is why uh in 2023 you need a build and release offer the biggest threat today right now in my opinion for everyone for the

250 people staying by the way thank you guys so much for staying for 2 hours it was supposed to be 90 minutes but we're still going to go because getting rich Is not easy right and nobody got rich uh for um for for 90 minutes worth of work okay so here's the thing the more agencies the more Ean goes crazy he has three million Subs now guys we're in trouble we are in trouble we are in trouble okay Joel Kaplan half a million Subs on on Instagram Guys these people are getting more famous and more

famous on Tik Tok right so if you think you're going to make money 100 Grand a month because You're a leg gen agency because you can only get people leads because you can only get people appointments because you can only build go high level funnels oh my God I would be worried okay I would probably suggest you go get a job but anyway so check this out the more competition the harder it will be to get above the Noise Okay the building release offer allows you to acquire clients faster and ser them even faster If

your operations are what DED okay and then from that pool of clients you get to retain the best of the best right I have clients who pay me five grand a month and I just every week I'm just like hey man let's just try this strategy and just me telling them hey let's just try this strategy they try it they go out an extra 50k per month but the only reason why that me just telling them to do this one thing and they implement it would work is if the the Whole the basic the foundational

the foundation has already been built from the build and release offer in gcp okay that from us building everything their offer their acquisition and helping them with their fulfillment allows allows me to retain clients because I've already solved the get-rich problem now it's about let's now build sustainability okay cool and then the old model of selling rainers isn't sustainable Because the cost to acquire client is going up faster than the Market's Financial capabilities guys we're AR in the recession I don't know if someone hasn't told you guys but it's getting harder to collect a lot

of money from people so if you're just thinking that you're just going to charge three grand a month and you're going to take onek of that and spend on as and acquire the next uh client it doesn't work like that eventually the cost to acquire client Will literally be thousands and thousands of dollars right so if you're just selling retainers you make no profit on the front end you end up with an average team that delivers average results you lose your clients you end up running around after running after your clients as a temporary solution

and this is where you were you become and this is where I was in 30 at 30k a month if you're at 30k a month I promise you until you change your model and get Profits on the front end forget it just stop your business and just do something else just just become a Tik tocker you know who are those Tik tokers who's who keep talking and just get paid for for making weird noise on Tik Tok that's you're probably more you have more probability of becoming rich off of that than selling retainers so go

dance if you're a woman and maybe you're beautiful just go on Tik Tok or do something like that okay Uh so check this out what I want you guys to do is uh so Step One is stop the slavery flywheel get off of it okay you're not going anywhere good job just like I was in 2020 uh in 2021 I was proud that I had finally made 30k month okay I was like wow I just did it but within me I was like oh my God i' have a bigger problem I have such a big

problem that I don't even know if this 30k month business is worth it okay so you stop that go build and release okay and then Uh have a build and release charge High ticket afford talent and then uh we're going to talk about Ascension models um eventually okay so the homework um is going to be do the prorm exercise find all the failure scenarios and then hypothesize on the potential mechanism that can help your Niche avoid failure scenarios okay if you do this make a video about it and then go go literally send it as

a prospecting tool right and then um tomorrow we're going to talk About how I accidentally made a million dollars in 90 days with six million uh with 6,000 Subs okay uh if you guys found this helpful please let me know in the chat um how much would you charge for the ho Ecom offer time invested must be worth it especially at 3 in the morning love it I hope it was worth it Allan I need to figure out all things my prospects want and all the problems yep that's the exercise uh the guarante is conditional

to protect us correct Um if anyone needs a recording um bro vene is trying see vene vene why you trying to make V are you are you are you crazy you're trying to make $2 see you're Focus around the wrong problem you're trying to sell recordings come on man sell build and release offers stop selling recordings of something that's going to be probably almost freak right see you're focusing on the wrong thing but maybe you're trying to be nice okay hey Serge so if I'm an absolute beginner Um if you're an absolute beginner join the

natur born leader Community I'm going to be dropping some programs to acquire skills because you're not going to be able to pull this off unless you understand uh some um some skills how much does clown acquisition cost if you guys want to work with us um you know you guys can just message me on Instagram and then we can um talk about this and I can can I'm not I'm I'm not going to sell you guys this is just Generally I just wanted to give you value today okay see you in gcp yeah hope hopefully

one day you guys will come and work with us okay by the way uh gcp this month is actually a we're we're starting a partnership so that means that for gcp for gcp clients if you guys ever want to join gcp um it's not a program it's more like a partnership so you get started we build your offer we build your acquisition and we actually want to be involved in the upside if we Get you guys to 30k 50K 100 Grand a month we actually want a percentage of that growth so we're not going to

go with high volume of program people because I I care more about finding really superstar talented entrepreneurs over selling a program right like I don't want to churn through you guys I actually would like for you guys for us to build just the same way I build clown acquisition that I to half a mill a month come work with us whoever is in The coaching space whoever's in solar whoever is in uh in in in the SAS come work with us we build out the offer right we give you the infrastructure and you just scale

it to half a m a month that's really where I want to go so when you guys think of gcp do not think this is a coaching program trying to be sold to you guys this not the case you I'm trying to get you guys rich so I can get rich and make sure I can take care of my team right but that's not the goal of Today's call today's call was really about building release offers and um yeah who's excited for tomorrow uh uh the homework is just do the Prem Marium exercise okay if

you want the the recording of this um buy the VIP ticket okay just can someone put um can someone put the link to the VIP ticket here just you guys can just go buy the VIP ticket and you guys will get access to the recording um it will be available we'll try to get this recording up probably in the next 24 hours and then um for everyone who bought the VP ticket you guys will for sure get access to the recording okay and we'll also give you guys access to what the Google Doc of everything

that I'm kind of like building on okay thank you guys so much for joining today I hope I delivered I'm Glad this didn't last more than like two hours and a half and um see you guys tomorrow same time same schedule let's roll appreciate you guys bye-bye okay so um yesterday we talked about offer today we're not going to be talking about offer creation and uh yesterday I introduced something that I haven't um I've been talking about but I never really broke down how to actually go about implementing it which was the um The build

and release offer right so for those who missed it yesterday I'm just going to give you guys a quick rundown um over the when I started my appointment setting agency right so I was running an appointment setting agency where I was helping people uh generate appointments right but the I had a few issu issues the biggest issue was first I was a commodity so when I would go to people I would I would only be able to charge 11100 bucks, 1500 Bucks um and even those who are paying me those 1,200 1500 bucks a month

they would churn after a month right and since I wasn't making enough money profit I couldn't really get the uh I could I couldn't really hire the best talent and since I couldn't hire the best talent I was still the only like smart person like who could like run the operations get the client's results um acquire the clients book the calls Clos the deals and the most I ever scaled That agency to was 30k per month so a lot of people who are making 10 grand 20 grand 50 Grand a month are stuck here not

necessarily because what they're doing is not valuable but because one what they're doing is a commodity meaning it's such an easy thing to do so I'll give you guys an example and I just had a a person ask me a question he just went from uh a guy just asked me like hey I just want I want to go from door to door to starting uh either uh a door To-door company or starting like a door-to-door Consulting uh business and I was like well path one is you start a door-to-door company you build a team

of door you know of door knockers right and then you run the ads and then you find the offer to sell the product to sell door too right right uh and that's a bit hard to do right the second path is starting a Consulting uh company around door-to-door skills so helping people acquire skills or scale their uh Door-to-door um company right the first one of starting an actual door to door company and just owning everything is a lot harder than to start a Consulting business and just be like oh I was a doorto door person

I used to earn 150 Grand a year buy my program 5K 10K and then I'll teach you how to do it when you go the route of consulting or something that is easy to just get started in you end up being commoditized when you end up being commoditized you End up having a race to the bottom because everyone else can start that same thing everybody can learn Facebook ad everybody can learn appointment setting everybody can learn cold email everyone can learn how to use um AI to do to add captions on short form right so

everyone the thing I covered yesterday was how do you stop being an average entrepreneur who has a skill that is like is okay it's so and so like the only thing someone needs to do to Compete with you is to go buy a course or to watch someone's free content to check out hor Mo's free book and they can literally run the same business as you you want to stop being that you want to instead want to become so sophisticated with your offer that you get to solve every single pain for your clients and what

I mean by that is when you uh when you own I mean I don't I don't want to go too deep in That but I just need to cover this a little bit because it's super important um you need to solve the whole Gap you need to solve the offer you need to solve the attention you need to solve getting the data you need to solve follow-ups you need to solve closing for like for clients with a build and release offer right and this me changing to a build and release offer took me from charging

1250 to, 1500 bucks to people paying you Know five eight $10,000 $15,000 up front and what this allowed me to do well it allowed me to um to deliver all the solutions that my clients needed so I had a build and release offer I could charge High ticket I hired better Talent the better Talent got helped me get my clients's better results faster and since I got results faster for clients they were willing to um to buy more stuff for me right if you have a client who you don't get results for you're Never going

to get more money from that person and that means that you have no compounding effect in your organization so all you're doing is you're just running twice as hard as fast every month only to stay in the same position because last month's effort don't lead to um to more effort today right so one of the rule that I set for myself is I never want to do one thing I never want to do anything that isn't going to feed me my team my family for the next 100 years right so if you're only just turning

through people clients you're you're just you're don't get it okay so rule number one let's build something to where the retention is there so that we can compound every effort cool um today I want to talk about this I think is going to be super exciting and um I'll explain why I want to go over it before I go over client acquisition okay so how I accidentally made a million in 90 days with 6,000 Subs uh this was from October 30 October 1st to December 31st we cash collected 100 uh M I was about to

say 100 million but one day one day for sure but I'll quit before we try to collect 100 million to be honest I'm not really I'm not running around that money like that okay cool so million dollar 90 days the previous quarter we had done uh half a million so we we did the same amount and added so we doubled Revenue essentially quarter to quarter right um uh today's Session will be the most important one the one that will act as a multiplier for anything you do moving forward why well let me show you share

you guys something interesting um let me tell you what was weird about making a million dollars in 90 days 20 months after making my first 10K month right so for those who don't know my first 10K month was actually in January of 2021 so October to December of the following year I collected a Million so I didn't take like most people will will run around being like Oh it's I just spent the last 10 years building a $5 million year company I'm like you could have done that in one year if you just focused on

the right levers okay so what was interesting is that for that period of time for that 90 days we only spent $7,000 400 on odds I think the month before we maybe spent in September we probably spent like another, 1400 1500 and when I saw this Something just didn't add up I was like wait wait a minute so you're telling me I just spent Seven Grand on ads I had a team of three setters and I just cash collected a million dollars how is that even possible right well the truth is it is not it's

not I mean it's not I mean unless you're selling like Jets you're not going to spend seven Grand on a service based business and make a million Dollars it does not make any sense right and this is the topic of today's call because I can try to go and talk to you guys about oh this is how you get lead cost down this is how you get appointments but it's like all that is just that's just like that's like it's like if you can stack levers that's like okay that's leveraged but there's a different level

of Leverage and this is the type of Leverage that I want to talk to you guys about right and Today I'm going to also invite uh Mario Gonzalez who um essentially Mario uh can we get uh Mario to unmute himself real quick I want to know Mario when did you quit your job your management job manager job okay I'm just now you there you go there you go now I can me myself hey what's up guys yeah so I quit my job uh total it was last June when I officially just left the role and

so before that you were just like everybody else going Through courses trying to start agencies uh things like that right but guys let me show you guys this one thing so Mario quit his job last year 20122 June from I mean you were doing well I think your job you were earning almost six figures right exactly so it's not like you you were dying but Mario like everybody else just felt like he deserved more and this is the this is the thing so he went from 100K year job he quit that job right courageous as

quitting a sixf fig Job is insane in my opinion um and then look at what happened um this year so he quit June in uh December of that same year he you know he joined half a m program and you know whatever that's but that the goal is not for me to talk about the program for me I just want to talk about the leverage okay so he quit his job six figures a year and then that same year he did uh 10K a month so he was able to hit his first 10K a month

he Started first with his short form Cent agency back when we're kind of like pushing the content uh offer and by the way I have a new content model build and release offer that I'm going to be pushing in the next few months um this is going to be crazy but anyway check this out and then um a few months ago he made this post in um in the in the community and in the group that he just had at 18K week and I was like come on what the how is this possible right And

then uh he ended up joining growth Creator program and I asked him hey what is your current bik uh and where are you at revenue and he said that he at $60,000 in Revenue a month okay quit a sixf fig job last year June Summer by the following summer he's making 60k a month are you guys kidding me it doesn't make sense okay it no matter how you position it you could try to say oh it's better Legion it's better this it's better that It's better offer no it's none of that it's what we're about

to talk about today right and it's about acquiring users it's about audience creation okay everything else nothing else matters until we cover this okay and then uh Mario I'm going to kind of like um throw jump get you in after I present the following thing okay so let's get into it um the main mechanism that led to this type of outcome is leverage and a lot of leverage right this Mechanism I'm about to share with you is the one lever that if you can pull you'll transcend the world of business and of utility what what

do I mean by utility everybody who does the follow in cuts grass runs ads Cuts hairs um built this light ahead of my on top of my head who made this mic who um who made me this coffee right are all selling utility it's something convenient it's something that I need they're just selling give me the thing That I want right like it's not they can't I can't go to the coffee shop and they say oh it's a $10,000 coffee I'll be like what hell no I'm not buying that because utility you can only charge

so much when you're just a utility service provider right you need to transcend being a utility how do you transcend being a utility I'll show you guys you need to technically become like a superstar of of a specific industry okay and I'm about to walk you guys this Before and after uh Lucy chart by the way for those who got the VIP ticket you guys will be getting access to the dock we're just working on the actual um thing so don't worry about not having it right now um okay so let's let's let's let me

show you guys this one and this one is going to be super super sick I think I hope so um all right so let me present to you guys these people right um I'm G zoom in even more so we Have perosi went from sleeping on the gym floor he acquired great marketing skills he acquired ways to build a team he acquired um a little small audience right he was Pro uh creating content in his Facebook group and he was able to build a 100K a month even to up to a $4 million a month

business from what generally from just uh being a great Advertiser a great business Builder he understand business models he understood Business leverage he understand he understood a lot of things right but all he was really focusing on was he took the limited amount of time he had to become smart and to work on the business you know maybe he did ads here right instead of doing Outreach he did do some Outreach um you know combin combination of you know ads and Outreach but this is just a symbol of effort okay and he put some money

and he used a little bit of skills around creating Offers being good at clown acquisition being good at fulfillment and he was able to uh essentially leverage himself out I'll show you guys I'll take this drawing he was able to take the the skills of creating offers the skills of being good at clown acquisition the skills of being good at what at fulfillment to lift and build a million dollar a week um portfolio of of companies because I don't think he built um gym launch to for million dollars a Month he had gym launch he

had Prestige Labs he had uh the SAS for agencies right but those companies were earning him uh a million dollars so these are the levers that he pulled he was able to put in a little bit of effort okay to get to 100K a month then to $4 million a month when he changed the business model okay let's look at Iman broke kid in London um single mom um went from you know being like hey man I can't let my mom just you know be treated like To having you know that chip on your shoulder

if you're a superstar to be honest if you ever get to build something successful like I think all of us uh who eventually end up becoming like um super successful we always have the trigger right and for Iman is probably you know the the fact that he was with a single mom and um you know horos probably had also something right he had some little lack in with within that he needed to fulfill but anyway From Iman he took his um you know being a broke kid learned marketing bought from Sam ovens went to his

masterminds learned about acquisition learned about ads and he was able to build what 100K month agency that's one so takes limited amount of effort puts into leverage he creates a good offer Builds an acquisition thing Builds an agency team and gets to 100K a month The Rock The Rock went from uh you know he's a actor AK also a fighter in the um in the WWE right so a wrestler not a fighter so he went from being a good actor to wrestler to and he you know he built a great career as a movie actor

right so and he built he was making like tens of millions of dollars a year with a net worth of 300 million okay after 20 years of work so two decades of work and he was able to build like a you know multiple uh nine figure wealth um thing Conor McGregor Conor McGregor goes from uh you know same thing chip on his shoulder I don't know the story I know he was definitely struggling I know his wife was taking care of him he becomes a great fighter earns around 25 mil in his whole career in

UFC before the transition that I'm about to show you guys okay so 25 mil after like a bunch of fights Kim Kardashian um you know she was uh funny enough Kim K was actually pretty you know a lot of people Just think she's not smart but she was actually pretty smart she actually started building e-commerce stores uh on eBay and she was selling expensive products so she would take luxury items put them on eBay and resell them the money she was making are unimportant like we don't even need to talk about that okay and then

you have this guy in his basement um you know this guy was just you know he had a Porsche in his background his That you know that little MacBook was died he was writing some goals in the back he had set up a camera I think this was his phone and then he just took this picture I don't know what was he was thinking but maybe he knew he would One Day present this on a on a on a training okay and then um you know he mastered appointment setting you know became a pretty good

marketer became a pretty good growth consultant I he understood how to get leads how to get appointments How to set up a vsl funnel he understood blah blah blah blah blah okay wow he hit 30k a month wow what an amazing transformation but that's not what we're talking about today what we want to talk about today is the following how the does horoi go from okay great he made $46 million in three years in profit amazing but how the do you explain that he just built a $200 million portfolio of companies in in two Years

I don't get it let's go about let's go on Ean how the does Iman go from a broke kid building an agency to 100K a month to owning more watches than the watch God how do you how do you explain a 23y old kid okay buying a Rolls-Royce uh like I I don't know if he bought a Phenom and then he buys a Ferrari for his girlfriend and then he buys a $4 million home for his mom and then he Buys a new GT3 Porsche my twin I have to now now Iman I think I

like him now I like him I mean I've always liked him but now I like him even more but how do you guys explain that this guy is now making like multiple seven figures every month in 3 years it doesn't make any sense it doesn't add up like okay cool great great job like okay maybe he know how to build an e-commerce agency but that does not relate to the fact that he's now making multiple like 30 million 40 million I mean I don't know how much money he makes but I know like whenever they

release like their programs they literally like make like a million dollars a day right now let's go at dck how does dck go from okay great he he's worth 300 mil but how the does he go from 300 mil to or being worth a billion dollars in two years how it does not add up okay he owns 30% of termana right which is the Tequila brand which has a valuation of 3.2 bill right how it does not make any sense and that's the thing I want to talk about today I don't want to talk about

leads I don't want to talk about appointment setting that leave that to to for the people who want to just work hard all their life okay how does Conor McGregor go from fighting for his life getting punched in his face every day only to make 25 mil in his career to in three years going From 25 mil to building a brand proper whiskey worth 600 mil and making $100 million a year in 2021 and getting paid 30 mil for one single fight with Floyd Mayweather how how it does not make any sense right how does

Kim K okay this one is even insane how does she go from being uh assistant to um Paris Hilton to selling products on eBay making okay maybe at most she made a few six figures a year okay great job how does she go From being here to being worth $1.7 billion it does not add up okay it does not add up right she she just built buil skims which is her most recent brand she she's founded in 2019 guys today it's worth $4 billion just to give you guys context Lululemon generated its first $700 million

in Revenue in 2011 and the brand was founded in 1998 let me repeat this it took Lululemon 13 years to do what skims Did in 3 years okay does not add up how do I go from being in the basement making 30k a month being oh wow yay I'm killing it la la okay whatever to to making 30 grand by 9:00 a.m. again it does not add up and that's the thing I want to show you guys today I don't want to talk guys this is the thing I don't want you guys working so hard

and thinking because I'm Sure everyone here has felt it you felt the feeling of like how are these guys how are these women killing making this much money it does not add up okay and these are the anomalies we need to study we don't want to study how you got 10 10% decrease on on ads okay that's great but there is bigger games to play and today I want to talk about how do you go from being a smart person who has a great offer maybe you have build and Release offer maybe you're going to

implement the clown acquisition stuff I'm going to talk about tomorrow and maybe you're going to implement the Fulfillment structure I'm going to talk about on Thursday right how do you go from this to making maybe 100K a month 100K a month to tens of millions a year to 25 mil to not important from 30k a month how do you go from this to implementing two things that are going to change your life which is Audience and products with zero marginal cost of replication or as as near as possible to zero marginal cost of replication because

this is how you make half a million dollars a month you do not make half a million dollars a month of from 7K from 2 three grand on adspend um by not understanding the most important thing which is you need another lever to pull to Skyrocket your growth okay everybody's ready for this talk Today cool okay one second uh I have um cool so um one of my friend uh Justin is going to be joining so I'm going to also get him to kind of like introduce himself and talk about the transformation that he got

um but while we wait let's just go over the actual thing okay so um let's go so the before and after um State breaks down a few of the most you know popular figures you know like I just showed you guys right uh but my goal was to show you what type Of impact this new form of Leverage can have in your business without you need needing to work any hard harder and that's why I wanted to add today's topic before I go over into the technicalities of building uh clown acquisition stuff and fulfillment because

you can do those things but until you get this you pull this lever you're not going to be able to um to experience the type of scale that all these people have achieved okay these so let me try to make it clear They are smart okay I'm not taking away from heroi I'm not taking away from Iman I'm not taking away from D but what I'm saying is there are probably people smarter at business than heroi there are people who are smarter than Iman at marketing and building a course around how to build an agency

okay like just like guys Iman only scale it to 100K a month okay so he's not necessarily going to teach you like how to make a billion okay the rock You know there's probably people in better shape physically there are probably better actors Conor McGregor there are probably better Fighters Kim K there's probably a woman out there with a better butt okay but but one thing that they do not have these other people who are smarter than horoi who are smarter at scaling a business online like an agency from Iman people who are more fit

than the rock people who are better Fighters than than Connor people Who are better looking than Kim K what they do not have is they don't have an audience and no matter how smart you get no matter how good-look you get if you can't acquire users if you can't build an audience you're never going to get this type of scale I bet that hormos is going to hit a mill a billion dollar a year no um yeah a billion dollars a year worth portfolio in the next five years forget 10 why because it's focused on

the biggest lever that he can pull no More this smarty smarty work we're going to be leverage leverage work we're going to be a tick Tok Tik Tok famous okay so check this out um the moment they level up to a completely different league is when they focus on audience and leveraged products and services and by the way leveraged products does not mean uh you need to sell a course uh as an example skims she probably sells things for like a 100 bucks that only cost maybe $5 to produce right so you also From her

brand you can turn something that has some marginal cost to recreate it you can add so much brand to it that the profits are so great that the product cost and the fulfillment almost is nothing compared to how much margins you make okay so you don't need to become Ean and just sell a course right so that's something I want you guys to focus on we'll discuss how to create leverage in your fulfillment on day four but today we'll focus on audience Creation in order to make it easy for you to understand the potential of

owning attention I'll share these uh two thesis uh from um two great mons Naval ravikant um co-founder CEO and co-founder of Angel list he's invested in more than 100 companies you know including Uber Twitter Yammer and many others and think he's also building some new platforms himself um chth poaa Sri Lankan born Canadian and American VC engineer Spa Sponsor founder CEO Social Capital uh he was uh one of the earliest senior executive at Facebook working at the company from 2007 and 2011 net worth ailly right um and um I want to talk about what I

heard early 2020 okay so I was listening to this podcast by Naval it's called how to get rich you guys can find it on YouTube and he said that the new fortunes uh the path of well creation is accessing permission less leverage and specific Insight right and that if you combine permissionless leverage in specific insights you create what you create a money-making machine okay or you become a money-making machine permissionless leverage are content media and code okay and unique skill set unique insights are things like maybe you know you you've seen me break down the

growth thesis now you know how to implement it maybe you know how to do appointment setting and team appointment setting team and sales Team building maybe you know how to build sales letters maybe you know how to build ads maybe you know how to do phun creation maybe you know how to run operations maybe you know how to design client Journeys okay maybe you know how to acquire Talent Etc and of course when you add your story to these um to these skills it even makes it adds a uniqueness to your to to your unique

insights into your unique scale right and he tweeted this um he said that code And media are permissionless leverage they're The Leverage behind the newly Rich you can create a software and media that works for you while you sleep Leverage is a force multiplier right I see that it disappeared I'm so I'm to put it here so um leverage oops Fu okay so anyway so Leverage is a force multiplier for your judgment judgment requires experience but can be built Faster by learning foundational skills foundational skills are like offer Building appointment setting sales letter funer creation

right um and once you have leverage especially this code and per and media type of Leverage you you have you experience these type of growths right right so I showed you guys yesterday that you know I was born in Rhonda right just a little good old me in Rhonda I was not a billionaire back then my family was not making a 100 million uh and I came to Canada and every night I would write down my goals I think you guys should start writing down your goals business owner by 21 business owner by 21 best

shape of My Life 10K in cash right I have the possibility to work 724 or 247 um great wifey I still haven't found a wife it's a bit hard but we can talk about that on another day um healthy appreciative of my family big big think big risk big rewards right and I went from this from writing my goals down in 2019 to January 2021 making my first 10K a month right And uh also making my first client in 2020 and um to essentially end of 2022 um having a million dollars in cash making 100

Grand a week right 327 Grand uh in in deposit from um from revenue right like imagine on on Monday you get 95 Grand in your bank account and the following Monday you get o over 300 Grand in the bank account uh and then the following Monday you get another 100 Grand right most neurosurgeons will literally work go to School for nine years uh to be able to make this every year most doctors right and today we're talking about how can you skip being a doctor and make a doctor salary on a Monday right or a

lawyers or whoever whoever it is you want to talk about right and guys I made my first 10 kid the the year before January okay so how do I go from here making my first 10K a month I'm not the smartest entrepreneur to the following Year I'm aching like 300 Grand on a Monday right because I understood the importance of not just being a just a marketer I understood the importance of accessing leverage the old fortunes were made with permissioned leverage which is capital so if you have a lot of money you have access to

leverage right so this is what uh big hedge fund uh people do so they'll take your money they'll invest it they'll manage your money and This is technically how Warren Buffett got rich he just leverage Capital right he took some Capital invested in companies that were undervalued and just when they became valuable or they when the perceived value were equal to uh to the real value of this organization he got rich okay but that's hard to acquire Capital right it's not as easy if you're not smart labor same thing imagine you have a real estate

uh Construction Company well you're going to need 100 People to build that um to build that building right fortunes require leverage business leverage comes from Capital people and products with no marginal cost of replication okay and you guys need this right and uh I want to know if Justin is it's Justin here already um Justin if you're here you can just um anyway if if if Justin gets here on the someone on the team please uh unmute Yourself and just let me know okay perfect all right cool now let's go layer deeper and share undeniable

proof of the potential of acquiring attention I'm going to talk about um about tech companies okay so first wave is I'm going to go through these waves so on uh chamath who's worth a billion by the way uh was asked on Lex fredman's podcast what he would do if he was to start another social uh social app social media app as example right he said I Wouldn't focus on I would I wouldn't focus on um he said no it's not I wouldn't he said I would focus on the content creator side of things because I

believe that's where the puck is going why and he was asked why and he broke down the three waves of how trillions in Enterprise Value has been created over the last 20 years okay so I'm going to show you guys the following waves the first wave was Google okay how did Google create a trillion dollar Worth of value by the way Google is worth um 1.6 trillion apple is worth 2.6 trillion that's more money than you can spend even if you were even if you were um how can I say it okay so there's no

point in me trying to put in context to what a trillion dollar is so let's just forget it it's almost like it's so much money that it becomes fake money okay so check this out the way that they did it is they created a platform And they scaled them okay how did they scale it they gave away the platform away for free so as an example Google created took every every all the knowledge of the world and put it on Google search so any person who had internet could literally just um go on Google hey

how do I uh how do I what does scale of business mean in Spanish and you could have this translation there how do I how did Google be create uh value you could have the answer like You could literally have the answer to every question on Google and that's super valuable but they gave it away for free and then uh from giving it away for free um they ended up creating a trillion dollar worth and more worth of value how did Apple do it same thing they created platforms what you can really con think of

platform does not necessarily mean like a a SAS or an app it can also be an iPhone an actual product okay and then um so everything If you really think about it how they all did it is they all attracted billions of monthly users okay so all they did is I'm going to create something valuable I'm going to try to give it away as close to free as possible and I'm going attract the users right and then of course they monetized it on the back end selling ads selling other things but it doesn't matter but

the first thing is they attract a lot of attention the second wave is essentially An atomized version of these first um of these first companies who are Facebook Tik Tok Snapchat Twitter or X today if you really think about it the same thing they did here is the same thing these guys did they created a social network they created apps right the same value was created trillions in worth in Enterprise Value meta at some point was worth a trillion today they're a bit less under that uh but how did they do it they gave away

the platform for free And then they acquired billions of monthly users same thing okay now if everyone who gives away something for free and acquires attention ends up creating trillions of dollars worth of value and the apps also do it well what do you guys think about happens when content creators do the same thing exactly the same thing happens you create you create Newsfeed you create YouTube videos you create insights on YouTube you create news Insights in your Facebook group you create insights on your Instagram you create whatever you entertain people right and you give

it away for free what ends up happening is you get if you're like Mr Beast hundreds and hundreds of million of millions of subscribers every uh and hundreds of millions of views every month and what will eventually uh happen if Mr Beast ends up being an actual great uh if he can build great monetization um um Funnels well he could potentially create a trillion dollar company maybe not a trillion but easily a billion okay why because he's just an automized version of Google when it comes to attent to entertainment he's just an automized version of

Facebook or Tik Tok right so the underlying here thing is you need or really what everyone here is becoming which I did end up sharing in the grow thesis is that everyone here that I just showed You guys let's go back to here all they did was acquire what the thing that here is maybe he's you know he has a few thousand Subs now he has 3 million Subs boom multiple eight figures this guy goes from being a great marketer with probably not big of an audience a few thousand uh people who know him now

he gets to what one mil plus audience and now he builds a A2 200 million Portfolio these guys have hundreds of millions of followers uh or less more or less Kim K some of the most followed people on the the planet right and what they're doing is essentially the same thing that the Google and the apples did they acquired a bunch of attention users okay so and that's what I ended up sharing if you guys did see in the growth thesis if you guys did not see the growth thesis I ended up just breaking down

the importance of going And not just focusing on being someone who just gets a lot of attention to try try to close people in a sales call but just focusing on getting the attention owning the attention educating people and then converting the people afterwards okay you need to be collecting data okay cool um is Justin here not more no not yet I messaged okay cool if he is here just it's cool um just let me Know all right perfect so this is what ends up led me to creating the of thesis because I realized that

the goal isn't to just try to convert people right right away to actually own their attention and to get a lot more attention and to own that attention and another thing that is makes this case even more important is data Darkness okay last Insight uh making a become the becoming a growth Creator more important than ever today is a few years ago Facebook uh would normally track everything about everyone if you had let's say a widget to sell you could easily find the best audience to advertise your product to today it's a completely different story

because of the new privacy and cookie policies okay you can't track much unless people opt in I'm sure everyone here has seen if you have an iPhone that every time you're about to download an app it will ask you hey do you want to allow Facebook to you know track your activity across other companies apps and websites you know a lot of people probably do you know not allow okay so this makes someone who owns an ideal audience even more valuable than before because to Target the same that same audience let's you're trying to sell

tequila right and you're trying to find the people who drink tequila well you'd have to spend it an insane amounts of insane amounts of Money to try to Target the same audience that The Rock has as an example right but when you own eyeballs you get in the realm of infinite returns like tech companies okay and I want to show you guys what I mean by the realm of infinite returns because this is an interesting uh I don't necessarily think it's necessarily A Realm of infinite returns but it's almost becomes infinite returns infinite returns okay

and I'm trying to explain That so I'll try to explain it with this process so check this out cool now let's let's look at how these people actually get infinite Returns on their money and their on their effort they build an incredibly uh valuable and attractive asset they build it once right they pay for it once so you can think of it as Google you can think of it as meta um or if you're a YouTuber You can think of it as one video okay and then they give it away for free once you give

away something for free it removes the friction of us like so it removes the friction of jumping on the thing that you just gave away for free a lot of people who sell as an example the reason why I'm not selling today's information the reason why I didn't ask you guys to pay me because I don't actually care about you guys paying right because the more if I had Put this like 150 bucks for you to join I would have probably had like on Tenth of the people show up right so the the when something

is free the easier it is to acquire users okay so you guys can think of a Google search it's free everyone use it so it removes the friction of uh usage uh Facebook it's free gives uh ease of jumping on the platform now what ends up happening is the following is and this is something that I want you guys to understand when a users trans takes the assets and turns it into uh turns the asset as something that's part of his daily life and you create a habit of consumption this is what happens there then

a flywheel happens which is the fly will of network effects the more people who are using it right more people start sharing it and then more people start doing what they start acquiring even more users and the More users who start joining then you start doing what you solve future problems of these users okay so build the most amazing thing you can give it away for free acquire users why are people going to come eventually because if the thing is really good people are going to find it and consume it and if you can do

it consistently or if you can engineer and create habit Loops then you're going to start getting people to start sharing it And the more people start sharing it and start consuming it the more users you get so that means that you don't even need to do marketing because if the thing is really good people are actually going to talk about it and if the um and all you have to do is this the monetization model becomes what solving this users problems the future problems as an example quick question Who here yesterday after day won talked

about talked about what you guys went Through that day with someone else like did anyone share it with someone else like did like I'm not talking about the stories that you guys tagged me in but did anyone here send a message to like hey I just checked out this growth Creator thing build a release offer by sege it's insane in the chat can you guys give me some feedback who who shared it with someone else with your team no yes yes my dad okay cool does my mom come yeah 100% for sure Yes yes my

brother my dad as well my team partner um friends I did yeah friend who I did with a friend yes business partner that okay friend Dog Okay cool so you guys see it's like if something is good enough I don't have to Market it you guys will Market Market it for me okay but what I want to show you guys is the following when Google did it right they give away search for free but I'm going to show you their monetization funnel so The way that Google monetized their users is the following they gave away

thing for free and people started doing a lot of searches searches like how to get leads for my cleaning business so imagine someone goes on Google and looks up how to get my um leads for my cleaning business well well Google is not going to monetize people who are doing the searches instead they're going to sell the intent to someone who solves that problem as an example in this case It would be Legion agencies pay Google to share their solution to each Seeker so if I was to go hey how to get um how to

get leads or my cleaning business Google I don't know why Google is advertising themselves that's crazy so check this out lead generator pays Google uh local IQ pays Google bark pays Google right and I think at the bottom too you'll get um other advertisers Tik Tok is paying Google too right so this Is how Google makes um let's look at revenue for Google um in the most recent 279 billion dollar so doing this exact thing Google made what 279 billion in one year right try to make 279 billion by being a leg gen agency you

will never do it you will never right so the thing is is at some point if you can leverage yourself to just focus on acquiring users you can you don't even need to serve these users you just need to find Someone who's willing to pay to serve the users okay how did meta do it meta just gave away to community and then the community recommend specific interest automatically to increase value meaning the platform the AI and then um the more communities get created well then someone who is selling baby product right an e-commerce brand of

baby products will um will need to be like hey I have this baby product thing I need people who uh who are you know who Have who are just like like new new mothers right I need an audience of mothers who just had new babies and then meta will do that what they'll sell the users and then the more all Facebook has to worry about all meta has to focus on is how can we make the platform so good that more communities jump on here right and and then another good case study about this is

this guy uh Logan uh no Derek more plays more dates uh just a YouTuber regular G you know he does Fitness he has good shoulders um he built a YouTube channel to 1.9 million subs and then uh he has his way of acquiring data right from his list and then uh but what's even more intriguing is the fact that he makes six to8 million a month in revenue from uh all the brands that he owns or is partnered up in right guys who here thinks they can get better lead S faster than Derek who can

get people to buy on an E-commerce store and increase the average order value better than than Derek probably everyone here could probably learn it faster than Derek and know the how to better than Dereck but what Derek has focused on is not how can I drive traffic to an e-commerce funnel he figured out hey how can I get the attention maybe through entertainment maybe through education and acquire 1.9 million subs and then make 6 to 8 mil a month from just making a YouTube video Right that's what I mean by leverage you do not need

to work harder you just need to solve for the right thing okay um one second is justtin here just text to me no not yet okay cool just send him the link right now um let's go back to here I think Justin is going to join Shortly um perfect so wait no this is not what I wanted to share where is it cool Okay cool so Justin is going to join after right so essentially what I wanted to show you guys is that once you've gotten the user right what happens is you don't need to

Market anymore and what happens is you can still monetize infinitely the same user so as an example for Facebook they have like almost three billion active users I Think over that they've already acquired the three billion users so they don't need to keep paying to acquire us they've already acquired us they've got us hooked to Instagram to shorts to whatever platform that is right but they keep making money on our eyeballs day after day so what ends up happening is even if Facebook spent uh a 100 Bill 100 billions building Facebook right they're still making

like 30 Bill a quarter 30 billions coder forever well not forever right but this is what I mean by like the cost to build an audience versus a monetization model of that audience of that user is infinite and that's why the issue with most marketers is they'll be like Oh I'm about to do cold email for me when I when I see a lot of marketers especially Alan special on people who sell growth Services they're like hey I can get you Uh 15 DM ads or 15 leads 15 calls from DM ads I can get

you 15 calls from cold cold Outreach on email I can get you Setters to do this I'm like okay so what okay so what you want me to keep spending money you want me to keep sending cold emails every day you want me to make this and that no why don't you just help me get the people that you're sending cold thousands and thousands of cold emails to to pay Attention to me so we never have to send cold emails ever again because if I'm just trying to pitch someone right away they're not going to

be interested in my thing but what if we did Co email to acquire users instead of trying to convert why are we not trying to convert because I don't want 3% of people to buy I don't want 3% of you guys to buy I want the 297 people on this call to Buy something but before you buy I want you guys to be bought into me and my brand and my thesis and the only way I can do that is by giving you guys value up front so the old thought process of direct response I'm

not saying you stop direct response I'm just saying direct response is not a billion dollar play there are bigger games that are being played here in front of your eyes so When you guys see these little posts of like hey I just got 100 New Leads a day from DM ads or or from IG shout outs be excited be like oh wow interesting concept I can do it hey here's money try it but I want you guys to not be sold into thinking that IG shout outs are going to make you 100 million okay there

is no le there's not much leverage in in IG shoutouts okay or Facebook ad or whatever it is that you're Doing okay now how um should you apply before I start um I go over applying it I want to share uh Mario are you still here I'd love to to get you get you a few questions um with um with how has been how has it been from going from starting a short firm content agency and making your first 10K a month to building your YouTube channel how many Subs do you have now uh I

just hit 800 this morning and it's actually pretty funny I turned on my my other Phone um and uh I found a screenshot of the beginning of this year uh actually close to end of last year December 20 something and um I only had 50 subscribers at that point right W uh so it's been a very and it's been a very big Journey but I think I even mentioned it when we had like a bit of an interview on your Channel that I see a very big correlation whenever I pump out a lot of content

one month I reap the rewards of it the next month you know It's there's a very strong correlation between the audience and the trust that that you get from the people that you speak on calls with even the the quality of the calls that you get on call yeah so um when when so just kind of like talk for me I have really three a few questions um before content what was the biggest month that you had with your with your business yeah so before content I was sitting around at 34 34,000 a month give

or take Right and then after content after I started ramping up right um that's when I saw the the 10K month because even if I was at 70 subscribers per month I started leveraging it not just within my I started leveraging it within my Outreach right to gain that trust so if you go back if anybody's here that finds my channel on YouTube if you go scroll all the way down you're going to find videos on short fir content and why it helps right and um and yeah that's what I used and then after I

used that I had a five 10 videos on my channel um and it helped me scale to my first 10K month right and at the point where I was at like 500 500 subscribers three like three to 500 subscribers that's when everything really just blew up for me right um because I was I started to get organic reach I started learning how to get in front of people with the content with SEO Etc there's different things on how To get that right but yeah when I started doing that that's when everything clicked and I was

able to get more out of the people that watched me love it love it so you're saying that the content even got you to your first 10K month and then uh and then what was your biggest month uh Revenue um with uh with your business so far yeah so restructuring some stuff now in the past half month or so but my biggest month has still been the 60k right it was like 61 or so sick that's not bad that's not bad that's still good I mean you quit your job last year man like that's that

one from from zero to 60k a month in 12 months from nothing that's that's super impressive um and um how many calls do you book from your channel every month yeah so pretty interesting thing and I guess really controversial stuff two weeks ago I actually stopped cold Outreach on my account right um because of some stuff that was going on personal Stuff Etc um I stopped Outreach weird thing is all right I was still having three four calls coming in per week right just of content alone yeah right and keep in mind that I want

to stress that calls from content are very very different than calls that you get from a cold DM like you were talking about I was laughing here when when you were mentioning I'll get you 70 calls from cold email well 70 calls from cold email might equal one call from organic right It's it's stupid the the the biggest the big difference that that lies there right so at the moment three to six calls per week all just organic that's what I'm booking currently this is from speaking from someone that has done it where add more

Setters add more vas booking 100 plus calls a month so now five six calls per week but they're all organic and they're pre-sold already yeah so um this is the point that I want to emphasize well first of all so as you Guys just heard the most he's ever kind of like scaled things like 3 4K a month before because one of the things we do with when it comes to outreach and I think this is this is a thing that I've kind of like a little bit done a little differently within my program is

that it's even though we were still an outbound heavy company we weren't doing outbound to try to close people we were doing outbound to try to have the most educated people so as an example we Would go on e-commerce stores literally their Instagram page send 100 DMS we would never be like oh we can help you increase your revenue or your CR your conversion rates on your website no we'll be like hey would you like to see a piece of ass a piece of content going over how you could like double your current conversion rates

or how you can get introduced to Tik Tok ads or how you can introduce so we would educate first right we would do that in every single Niche and the thing what happens is and I can share you guys with our numbers I was doing the numbers on our uh our company right so I compared cold outbound with people are coming from inbound so people had consumed content before working with us and for the cold outbound lead let's say they would spend 2.5k with us uh up front the inbound lead would spend 5 to 7.5

up Front if it took 3 weeks to close the cold uh cold cold outbound lead it would take one week to close the inbound lead right so one one like literally the Sal cycle is one3 outbound versus inbound and cash collected is 2 to 3x now we talked about leverage why would you spend time on something that only gives you 2.5k cash and that closes that takes three month Three weeks to close or three months to close you wouldn't if you did that you would be choosing to be what a dummy because you're choosing to

be unleveraged so what do you do you focus on never closing anyone who has hasn't been educated by what by you I don't guys I know everyone here is kind of like you know you either help other companies grow or you want to grow your own business here's what I'm going To say to you I'm going to show you guys like the actual tactical stuff of how to do this but never never close someone who hasn't consumed your content say no to that short-term money it actually is going to be painful who here has Clos

someone from cold leads let's say from cold emails or from cold Facebook ad and had the most annoying shittiest experience with a client and made it so that even the money they were paying you was not worth the headache who here can Come who here has had that experience right that's that's like guys for me I would rather not make money than work with people who haven't been educated it is literally that bad cold clients just come in they don't respect you they're like no I think you should do this I'm like shut the up

what do you know about what I'm doing you haven't done anything you paid me so respect me but the thing is they don't Respect you because they don't they just see you as just another service provider who's just trying to they don't even believe in you because they have not done what they haven't been educated by you to try to see like oh wow so as an example imagine horoi pre The Branding and horos now imagine hosi reaches out to you and he's like hey I can scale your gym how are you going to perceive

him even with all the knowledge he has because Heros is as smart as he was three years ago right but imagine if he does the cold pitch well you're going to be like oh I don't know whatever you're actually going to ignore him but if he messages you today you're going to be like hey here's 30% of my company do you guys understand that level of Leverage the first toosi you wouldn't even answer his C DM the one you'd be willing to give him equity in your organization forget being good at sales Pitch forget being

a good Legion person forget being a great gr growth consultant you want to know what makes real money stop selling start being desired right that's the new game we're playing today we're not playing this little old game we're not competing go guys the thing is I want you guys to understand is let's not play the the the easy games where everyone can just put up an ad Everyone can just do cold Outreach spam everyone in the DMS let's do the thing that most people will not do which is content I'm I just showed you guys

that n like you get 3x or your money three times shorter sales cycle I'm sure that out of 3 people out of 3,000 people who watch this video maybe 1% will actually imp imp this exercise this activity and you know why because content is hard as it's not easy so even though I'm giving it to hundreds and hundreds and Thousands of people not everyone most people will not even Implement so this is still the biggest lever to pull over anything else that you can do right so um who uh is justtin here I think is

going to he's going to join a few minutes right um but let's keep going let's just I want to go through implementation uh now how can you apply it um rule number one create a YouTube channel I would even Give you guys a break right now and we all create a YouTube channel together like that's how bad I would I want you guys to create a YouTube channel let's literally flood the out of YouTube like let's all become YouTube like guys we're not going to look up to Iman and be like wow he just bought

a new car we're going to create a YouTube channel and we're going to go buy a new car okay because that's the only thing the the jet he just went and and looked at it Jet guys he sells information he sells a course and he's looking at 2530 million jets gr Cardone drive has a a 3040 million jet he's 63 years old Iman is 23 that's 40 years worth of time saved why because he had a YouTube channel channel since be maybe before he had he I was was I'm not going to talk too much

I'm G try to give some stuff out of the this thing but um I would love everyone if they could create you Guys could create a YouTube channel okay and how are you going to do it here's the following steps um this is the only thing at Channel i' focus on why because even though Tik Tok is great I mean guys if you if you're good at Tik toks you're a Tik tocker please go ahead you're going to get pretty a great pretty a great reach but I would even do YouTube shorts but uh quick

question who here has used YouTube uh to look something up or to Learn something in the past 24 hours who here has used YouTube in the last 24 hours just put it in the chat I want to know how many people used YouTube in the last 24 I personally have used it right perfect so everyone uses that thing cool so the traffic is there now it's hard to grow and it's hard to shoot long-term content unless you know What you're talking about which means that it's going to be less competitive so even though I'm telling

you guys to go ahead and become YouTubers uh I just know that most people will not actually do it and even those who do it who don't have experience who don't have knowledge who don't join every day of the challenge well if you go on YouTube and you start talking about dumb stuff that have no like that have that isn't really good content that has no value well People will just look at it and be like what the hell this doesn't make any sense so you you you better actually become smart before you go on

YouTube try to like talk and uh stuff about stuff that doesn't make any sense okay but when you do pull it off when you have a few hundred Subs on YouTube when you have a few thousand Subs on YouTube it literally gives you type of status that people will just want to give you money for no reason okay now more Tactical stuff is make it Niche specific but topics can't be just specific to client acquisition okay so what I mean by that is let's say someone who's trying to do uh solar who's targeting solar companies

what I would like you to do is brand yourself as all things solar right this will become an asset down the line because if you become big enough you could even start acquiring solar companies and just scale them by leveraging your brand and Expertise um my team created this um YouTube Playbook uh for everyone who get the VIP access or for whoever will be getting this product when we release it uh you guys will get access to this YouTube Playbook uh just going over like things like the importance of thumbnails the importance of titles the

importance of retention um so you guys can get access to this okay if you don't have the link to the to the to the thing you can just buy it on the funnel like that You just did to opt in my team can send the the link in the chat okay uh now content structure um how to find your topics most people okay perfect uh before I go over um the content structure which is going to be good uh Justin is here and um I want to just get him on to just share his experience

Justin uh just yo your C okay you're muted okay perfect welcome welcome you want to kind of like Introduce yourself yeah let's do it so for those of you that don't know me my name is Justin I'm the founder at pit advertising.com I run a marketing agency um I've essentially worked with sech about a year and a half ago at this point we've been friends for quite a bit and uh you know I spent about $10 million on ads on behalf of my clients generated about $25 million in client revenue and a lot of that

is attributed to content that's where a lot of our Clients are coming from and I think that's uh that's what we want to talk about uh today um yeah should I be able to share screen by the way uh yeah let me let me yeah you can now yeah I can perfect let's do it jro what's up Josh V Victoria Yenni or Irani nice to see all of you re what's up awesome so basically I wanted to talk about a little bit the importance of content right and what it did for me um over the

last couple of Years so I actually did uh a rundown this morning of our acquisition methods and what is working best right now for me uh since 2022 over 25 to 40% of our customers have actually came from uh from content and 25% was actually in 2022 this year it's it's actually getting much closer to 50% it's one out of two customers that is coming through our ay's doors is coming straight from content and I want to talk about a little bit more about um how I come up With content ideas and also how you

guys can do that too and kind of the story also on when did I start making content when does it make sense for you guys to start because overall I think arguably speaking when you first start an agency the best way to get your first handful of customers will always be outbound you don't have much money you don't have necessarily that many videos nor any credibility you need to start with outbound but I view content as um I Don't know if any of you like cooking but imagine you're making like a nice spaghetti all right

you're starting to to cook the pasta on the oven um but if you don't start cooking the sauce you know and then you're you're done with the pasta and you're like a you know I've got this Spa now I got to put it on the you know the heater then I got to start the sauce and then I have to add it together and it just kind of like it just slows you down Whereas if you start cooking and then you kind of start everything together and at some point you know you'll have you'll have

a faster meal I guess this is the the analogy I'm trying to make which is the same thing with content it's like you could start with outbound you could grow an amazing agency with outbound Heck if you have some cash laying down you could potentially start an agency with paid ads but content is this type of thing that is going to take A while you got to start it soon you got to started like when you first begin your agency Journey but it will take in my case it took about 18 months before we started

paying off but when started paying off it took off so I want to show you that like if I go into my stats and kind of show you a little bit about that like I really don't mind sharing the whole stats right here so if I go let me just go 3 365 days right now okay if I look at the last year I gained 3.6k subscribers you can see at 4.9 it's pretty much my almost my entire Channel i g only the last year you could see the channel really picked up in that time

and more specifically like by by the day starts picking up um right now we grewed like 25% during that time period um overall of course there's AdSense Revenue but nobody's probably going to make a living out here out of AdSense Revenue that's not why you're here uh for that how do I come up with content Ideas if I go back to my channel specifically and say like how the heck did I started making my own videos it's about two years ago you can see I made two random videos at the start which I really didn't

know what to make those videos about but from there it was all howt back then or like for the most part it was how-tos basically whenever a client was asking me a question I was like you know what I have two choices here I could Answer them in a text or I could make a video about it and if I made a video initially I was going to make a loom but then I started making YouTube videos I was like it If one client has this question probably a lot more people have this question out

there and you know what's funny a few of my initial videos had like a dozen views maybe for the first month but in the next year they amassed like 1.4k views like that was one of my first ever videos it got 1.4k Here's I think there's another one it was quite yeah there you go this other one which was posted in my first few weeks 3.4k and back then by the way in the first six months you probably got about like again 15 16 20 views like nothing it picked up afterwards this is the type

of thing where if I even go and I'm going to show you right now if I go to my YouTube studio and I show you some of these stats let me just see right here um look at that one of my videos That is in my top 10 over the last like over the last like 28 days right it's last 28 days look at my top 10 performing videos August 1st 2022 it's a year and two months July 26 2022 a year and three months July 18th 2022 again a year and roughly three months um

what else what else like there there's basically one out of two videos out of my top 10 is over a year old which just shows you these videos are still getting views and I'm having done much with them Since then so when it comes to content I think there are three styles of content you guys should make that will help your agency there's going to be client success stories and results which just helps build social proof and helps establish you as an authority I have that personally um under a playlist so it's pretty easy if

I'm going a call or I got appointment sets as an example I'll just link back to this playlist right here I have like 25 videos about That then you would have the SEO videos which SEO videos are usually the ones that will still get views a year or even two years from now which is kind of what I just showed you which are like how-tos tutorials usually very basic videos and then you have those like value packed videos which I would kind of split further into two categories you have your kind of day-to-day video style

which is about potentially news in the industry about a reflection you had I Think as great as making these styles of videos which you can definitely check out his channel and then you've got these kind of verality angles which are about something that's trending right now like I did one not too long ago there you go heroi lied to you about running ads a video for me as you can see when I first posted for the first week or so it's like getting Me Maybe 200 views like 300 views with the amount of Subs that

I have right now um whereas These videos that really outperform the bunch are getting me like 5 600 a th000 views in the first couple of of of days of posting those are more like trending videos like this for mosy one so anyways kind of going back to that one of the question that I always ask on calls is where did you come from if I book a sales call and I know for a fact it came from YouTube the way I track it is through this little Link in my description which uh actually I

don't do It anymore that way but traditionally speaking it was through a link that I had right here now if somebody books in a call it's like where did you hear about us they can check from there uh there's a little check box and I'll ask them if they said YouTube I'll just ask them on uh on on the demo call itself like do you remember what video specifically you came from 99% of them in my case came from a video about ugc a video about um ad creatives in general Or a video that is

something that was like a tutorial related one which they found usually through Google and I'll kind of wrap up with that when you do when you do YouTube content would it be under your own name or your company's name you build very good SEO like that's the the best thing about it now if you start doing outbound or if you start doing ads or whatever it is you create engagement people will start searching you up and last week I had a call for Those of you that don't know I'm also a coach at educates Iman

gosia's company and I had a uh there's a guy on there that was asking me about his own like company's ads and he was trying to run ads to get clients he's like dude I'm not really getting good results like for my own agency's ads and I was looking at his organic 100 followers on IG um there's literally five likes on his Facebook page never posted a piece of content if I search up his name online Nothing comes up guys's a ghost right whereas if right now if I still do the same Outreach I was

doing two years ago if I still run the same paid ads I was running two years ago in order to acquire clients for my agency now there's there's on YouTube alone 772 videos that I posted on YouTube over the last two and a half years that are there to support any arguments that I make moving forward so content is good for acquisition on the front end in the Sense that it will get you clients that that will browse YouTube that will see you on there but it's also good as like a collateral from other sources

which will people find you there and you'll either be able to link them back to a video or they'll be able to search you up and see like oh this guy's legit he's actually got you know 700 videos out there like this guy must know what he's talking about and last point is 80% of it is looking the part like if you See a guy with the lambo down the street you you automatically assume this guy has money the guy could rented that with the last you know limit that he had on his credit card

could be maxed out you don't you don't know that you just assume he has money that's the same thing with online if you look legit if you have videos on there if you have views if you look professional that 80% of the job people will already trust you just because you Looked the part so yeah sech anything specifically else that I kind of didn't get into you wanted me to touch on uh I just wanted to show you uh for you to share just kind of like the so last year a year and a half

ago when you kind of like when you joined um you know the half of mail one of the things that we did is is generally kind of like leveraging the trend that was going on with ugc's um yeah you know kind of like Shared the kind of like how your company grew in that timeline from because I guess it was a mix of like content but it was also just generally the messaging it'sing yeah love to do that yeah um perfect well Serge literally called me I think like 15 minutes before you guys started this

call today he's like yo hop on the call and I was like he's like what are you doing right now it's like I'm actually looking at all my cold email stats and whatnot and one of the Things that that came back as a pattern that I noticed both in my outbound and in my content was the angle and offer that I was running changed dramatically my results so YouTube you got to look at two things sometimes you get a lot of views sometimes you'll get a lot of calls but low views and for me I've

noticed that more specifically with ugc so ugc is one of these topics which really doesn't get me that many views on a video but I kid you not those are the Videos that got me the best qualified calls with potential prospects so what I did is when I joined the half a mill which I think was in June 2022 um I changed my entire messaging through content through cold emails through pretty much everything to Tik Tok and ugc back then was like really trending and that allowed me which on average I was closing one deal

a month zero to one deal a month before that time period and in July then in August I closed four Deals in July four deals in August and I think it was like two three in September um and that is really what made my agency take off honestly last year um that was purely about an angle change and when it came to ugc it was a lot of things it was showing my process showing the results I was getting my clients through ugc um and and purely also analyzing like other brands ugc out there so

if you're let's say don't even have clients yet and you want to do Content you can hack the authority from bigger brands in your space and just kind of like funnel hack them and and and detail that strategy a bit like Serge I think he posted a video not too long ago which he was detailing her mosi's strategy with gym launch Serge didn't run the ads for gym launch but he broke it down which shows his understanding of the strategy which you can do the same thing with bigger Brands if you Understand it so that

was that yeah love it love it love it thanks man thanks for for jumping in yeah awesome yeah no Justin runs an Ecom uh thing uh agency and is killing it so yeah let's please you know thank Justin for just coming through um thanks thanks for jumping in man um all right cool so I'm just going to be uh going back straight to the to the Tactical stuff so I'm just going to show you guys real quick so uh when it comes to finding Your topics uh most people overthink content Creation in the B2B space

and most infopreneurs don't create any content because if they did they would run out of business right so we have an advantage so as an example um if you're selling like an info product or even most coaches in my opinion or most Consultants they can't really go crazy with content so um while everyone is focusing fing on selling information we're going to take that same Information and give it away for free this will create ridiculous amount of Goodwill and reciprocity within our viewers and for those who don't know what reciprocity is uh so there's there's

reciprocity you know us humans we have a bunch of biases right a Bice is like a shortcut to a behavior it's like um you you wake up there's like an automated thing that's going to be like oh well you should you should go take a piss or you should go get food or you Should or maybe addicted to your phone so first thing you wake up is like you check your phone well we also have other types of biases it's like automated um behaviors and uh these are created from a bunch of like old like

from thousands of years type of um feedback loops okay so check this out but the de this definition is reciprocity bias describes the impulse to reciprocate actions others have done towards us the desire to return favors pay back debts and Treat others well could have been a decisive evolutionary Advantage for us humans as it in engenders cooperation however reciprocity bias can also work in Reverse in response to unfriendly actions people will deliver back at their unfriendly actions and that Robert Sani extensively research reciprocity bias and considers it powerful since it allows one person to choose

the nature of in depthing uh first favor and steer the nature of depth cancelling return Favor because of that people tend to avoid asking asking for a favor if they're not in a position to repay it the psychological cost May simply outweigh the material loss but what I want you guys to focus on is the following if you give someone something for free the you get to choose the nature of how you will be uh how of how the inde deping process will go of how the of what the depth cancelling of that favor Will

go okay so for me this is how I personally do it I personally give away the biggest insights um away for free the insights that makes me have literally butterflies in my stomach are the ones that I put out first because the amount of Goodwill it will create with the viewer will be huge huge enough that they may not they may want to work with clown acquisition that IO afterwards Okay the reason why I'm spending five days with you guys is Because I know that if I give you guys four five days 10 hours of

my time like you can't fake that you can't fake 10 hours of content you can't fake 10 hours of material right but how do I come up with uh the actual content well no-brainer content watching content has a cost therefore just like you would have a framework to create an offer you need a framework to create content that make it unreasonable for every person who sees it not to want To consume it this the same way the same way that I create offers I also create my content the same way so I want to walk

you guys through this one which is called solving the whole Gap with content as most of you guys know the re the reason why we build build and release offers is because we want to solve what the whole Gap so the same way we're going to do we're going to do the same thing with content and I'm about to walk you guys through this uh SAS Niche example so let's say I'm trying to get into the sasage and my goal is to let's say build a 100K a month uh SAS Consulting business or um I'll

try to see where I can find it okay here it is so my goal is okay I want to make 100K a month within the SAS industry so but I want to start with content how do I get content ideas the way you get content idas is the following you will ask yourself well What is the gap that most uh SAS companies need to go through right this is the gap let's say this is from ass SAS agency with no user or ass SAS um company with no users and zero money to millions of users

and millions in mrr well how are you going to do it the first thing they need to do is get product Market fit so what do you do you on their behalf and for free you create content around the market desires and Wants Market wants Market desires and wants right and you you say hey for let's say cold email agencies so let's say you're trying to talk to uh you're trying to grow outbound um outbound SAS so like things like um cold email like instantly LM list right let's say you're trying to Target lemlist as

a company that you want to serve well what you would do is you would figure out the Insight that hey most agencies want a lot of calls so the main thing you need To sell with your SAS is a more appointments okay and then the next thing these Tas companies will need is attention so the next piece of content you need to do is a a piece of content that breaks down how they get attention the strategy the ad structure right and the actual lead magnet that they're going to push so what you could do

is you could go and break down how LM list became valued at 150 million in just 3.5 years and it's pretty easy to pull off You just go break down lless funnel you go at how he started on on LinkedIn and what content he was posting and then you realize that oh he was also creating a group to own the attention right and then you're like well if you were to go look at lless content or even instantly content or even HubSpot content they're not they're not saying automate your cold vils what they're doing is

they're selling cold email master classes Okay let me repeat that cold email sass are not teaching you how to automate cold email to get attention what they sell is the thing that you already are aware of and that you want to done which is I need to send a lot of cold emails so they create an education asset around how to send cold email and then they send you through their platform oh here's how you do cold email here's the subject line here's the body here's the CTA here's a bunch of Variation they push down

on YouTube they push that on ads they push that as a leag magnets you pay attention to it and then you get aware of their solution okay so if you're going after SAS you break down that strategy and you give it away for free why because SAS companies just like agencies are looking to do cold email SAS companies are looking for ways to do what to get attention but they don't necessarily Know the best way to get attention so you break that down for them the same way that these s platforms are doing it okay

now the next thing is they need to own attention so what do you do you break down for free the strategy in the process around Facebook group creation Facebook group management Facebook group engagement okay and you can just see here every single HubSpot makes uh I think what like a it's worth a bill a few billions for sure um so you would Break down how they own the attention how they acquire the users's information and then the next part they're going to need is they're going to need to know how to convert then you would

go into into attention generating sales asset which are like uh two steps lead magnets and all that good stuff then you would go over the appointment setting process the sales process the talent acquisition how do actually acquire talent and how do they manage uh the talent uh that Takes care of the sales process the appointment setting process the closing okay and then the next thing you would also break down is onboarding flow for SAS companies you would help them pick the best platform for support you would show them how to increase usage of the product

you would show them how to structure their team and you'll show them how to get what accountability well this is for their team and their clients and then the next thing you'll probably Talk about is retention how do you create value how do you increase the lifetime value and then the next thing is like Hey how do you increase the average order value of a SAS right instead of selling instantly if I was running instantly personally I would sell I would sell a 15K program and I would give instantly away for free but what they're

doing is the following they're charging I don't know How much is instantly 100 bucks 200 bucks how much is instantly anybody knows so let's say right now they're selling a 100 bucks right why would you why would you I mean for me I mean I'm not judging them they're probably Great Value right but I personally would not sell it this way instead I would do the clickfunnel route I sell a 2,000 1K to 3K course or program and then a Giveaway click funnels away for free for six months this is how you increase lifetime value

on a SAS U on a SAS okay and this is exactly what you guys do you showed them with content you solve their problem with content for free what that allows you to acquire is insane amounts of attention right and then guess what who do you think these people once they're learning when they Need appointment sitting when they need paid ads when they need Facebook group creation when they need to ascend and increase value who do you think they'll go to they'll go to the person who gave them the most amount of value why because

reciprocity bias okay perfect now HubSpot the way they did it they they pulled off a crazy move which is pretty sick HubSpot literally went Ahead and created an entire Academy right they created an entire Academy guys like you know how people are selling courses for like two three grand or 1K they have courses around every single almost like every single skill like WhatsApp social media marketing the general protection gdpr course uh critical thinking inbound marketing LinkedIn marketing blah blah blah blah blah blah YouTube marketing course right Now why would someone why would a SAS do

all this anybody knows why right anybody knows why because it does something insane to the it creates an insane flywheel and I'm G show you guys why what do you think happens when these certified marketers go into companies and they start helping you know seven figureure e-commerce Brands they start Helping seven fig SAS companies they start helping seven figure coaching companies they will most likely do what recommend using what HubSpot since that's where they they're they appro at leveraging that's the thing where they got most of their information right and then he creates what I

call the nine figure flywheel where HubSpot doesn't care about people needing a CRM or choosing them as a CRM what they do is they Create their own demand okay and this is how it works the goal goal is to create the desire in your industry right you demonstrate the thing that people want you create the desire and then you create Awareness on the obstacle right and then once you do is you actually create even the solution for them for free okay and then the more people with the same desire the more people who will experience

the obstacle The more people who will look for a solution guess what the more people who will want the implementation right the goal is not to depend on the Market's Demand anymore by leveraging content you can create your own Demand by simply shifting people's beliefs with value and showing them what's possible most people don't know what they want you have to show them their end goal and help them get there with content and implementation which is Services Consulting coaching accountability so the same way that HubSpot probably creates hundreds and hundreds of uh trained experts on

their platform and these these skills this lady this lady this lady I don't know why they're all ladies what damn is HubSpot created by a woman or what but anyway uh so they'll turn all these experts into marketers for their own brand and that's where whoever they Train ends up going out there in the market and brings back the clients okay uh and then the next part you need to focus on is owning data if we look at HubSpot let's say if I try to click create a course look at what they do they ask

me to sign up why because if they have my email they they have they have me they have me as a lead now imagine how easy it is to get leads if you give this much value how easy is it do you guys think Is easy for HubSpot to acquire leads 45 pages of content 45 pages of courses it's insane they probably get insane lead flow right so uh the importance the reason why uh it's important to own data and not just have it stay on your YouTube channel or your YouTube Facebook page is if

you have no data around the prospect you don't own the attention data allows you to reach them when you want your YouTube channel could get Banned anytime you'd lose years of work in a second think of UR Tate if the plat forms decide to bend all content from him his businesses uh goes from $10 million a month to nothing we want to avoid the worst situation from the beginning right so how are you guys going to do it I recommend building up an email list and a Facebook group why both because one will guarantee forever

access to our audience And the other Facebook will facilitate prospecting and the conversion process okay so what do you need to set these up uh for the email list you will need to create the most valuable training you can come up with uh value and belief shifting via cell structure uh this is unfortunately this is just for gcp clients but if you guys are part of the natural Bor leader you also get other types of structure for the um for the vssl something more simple uh put Together a value educational funnel uh you guys can

access the template within the Natural Born leader Community uh you actually get access to our snapshot on ghl which is is free I'm not going to show you guys the NBL Community right now because it's not yet available like if you ever join it's probably because someone in the community sent you the link to join but we're not yet wanting to get too many people in there um then for better deliverability on email I Want you to send all your leads automatically from ghl to active campaign okay we don't want to send our newsletter from

ghl because the deliverability is pretty on ghl okay so that's where I send my emails from so as an example you guys can create this um value funnel right page requesting someone's email phone number name and then you give them the asset on the second page and then you send them back to your Facebook group after right On day three tomorrow I'll be covering our client acquisition infrastructure and sales process a bit more in depth right and then what you want to do is you want to have the link to this asset everywhere that you

have an audience if you look at the way horos does it is on all his YouTube videos they have only one call to action they have this one link if you go on his Instagram only one link sending people where to buy his book Right and the next thing is Facebook group creation uh sop um although this may seem an unimportant AFF firsts it is crucial to it is a crucial thing to get right as it will only be appealing to your target audience but also uh but also be easily uh found organically resulting in

a building a bigger and audience and generating more inbound leads there shouldn't be any friction on joining or not joining as soon as someone see your your name Banner Description it should immediately make them join all group names should start with your brand company name immediately followed by one thing that sets you apart and gives you a glimpse of your offer use keywords that describe your Market's biggest and most painful problem uh including their desired outcome each word should also begin with a capital letter as an example agency owners daily client acquisition for online service

businesses uh 10 figs Audience creation uh growth Secrets by Isam High ticket closers tribe sales strategies for coaches and Consultants SAS retention Community by uh Brandon right and then a banner you should include a few of the main components including a picture of you the business owner group name and tagline uh your brand company colors include when you'll uh when you'll be like hosting let's say like a weekly live or the free gift that you want to Give away uh and then uh what you want to do is when when someone joins a Facebook group

you want to be able to ask them a few questions uh the first one is you know what is your current bottleneck because you're trying to get uh information around what's their biggest bottleneck and then the second question should be hey do you want access to uh this asset which is the what the same thing as the same main uh training that you created okay and then Uh you want to ask them for their email for this step so you're also acquiring um more data and then the next step three is we you know just

let them know that hey we do we help businesses just like yourself solve this problem would you like you know me to send you a private message so you're asking permission to start um a conversation and then when you collect these people's email you can't do it automatically on Facebook so you Actually will need a tool like group kit and then you guys can just use this link to go and um create one an account uh and then the frequency of creating content just do it daily anything that is worth doing should be done every

day therefore I recommend creating something every day even if it's just a tweet or an email that can be turned into a post um so today's session was a bit shorter uh so we're just going to end it here so today's Homework is create a YouTube channel create a Facebook group make a list of all the obstacles and checkpoints your Niche goes through before they achieve their desired outcome and then start creating content around it uh you can create like process selling via sales and uh bonus is the following I want you guys to create

this okay leverage this here so this is something that's actually pretty pretty old but i' I'm Still using it till this day because it changed the way that uh it it's like the one thing that you can create that's going to change the game for everyone who ever experiences your content okay uh it's called the Y you worksheet and this worksheet essentially goes over few things your story because people need to be sold onto your story you don't just want to be a marketer you want to be something more than just uh someone who selles

Leads or helps people get appointments or close deals okay and then you want to do uh a why do people buy or service so you want to describe who is your ideal client describe who can benefit U from your service or product you can also add a list of three Avatar with similar attributes and then this is going to be super exciting you want to describe the before state of most of your customers like where are they at before they start working with you if you don't have Clients it's okay just make a hypothesis okay

the point the points that you add here should cover the state in which you were in before you found the solution or that your prospects are in before before they experience your service if you take a lot of sales calls simply ask the people hey where are you at right now what's your Revenue what are you struggling with okay and the answers to those questions are what you come and put here you say hey are you struggling With this are you making 5K a month 10K a month are you struggling with having a higher ticket

offer are you struggling with getting attention are you struggling to acquire users are you struggling to convert your YouTube audience into appointments Okay add as many points as possible this part is crucial if you can't describe their current situation you won't create a sales argument a piece of content or any asset that resonates with your Audience you need to know them better than they know themselves okay then you want to talk about the after state once the customers have gone through your product or service what happens same thing you're going to add as many possible

uh outcomes once they've actually gotten the solution this new state should appeal to the basic desires that guide all meaningful behavior of every human be being the desires are power Independence curiosity Acceptance order saving honor idealism social contact family status Vengeance romance eating physical exercise and Tranquility meaning I'm not going to talk about oh like Justin lone went from 30k a month to 73k a month and that's the outcome no that means nothing when when Justin lone joined our program it went from 35k or 30k a month to 73k a month 74k a month what

do you think that made him feel like it made him feel like a superstar he probably made him be able To take care of his lady who's now his fiance um better than he could before it probably also made him remove himself from a lot of the areas in his business and be able to hire people and what does that do well it gives him some level of status because now he goes from being just someone who's uh doing everything in his business to actually having leverage so you need to talk to the real desires

or as an example if let's say Justin didn't have a girl before I could Say hey Justin went from being a a a gamer who's broke who had no girl to making 73k a month and having a girlfriend now they're married they're about to get married right but of course Justin had the girl before but just to put it in context you want to relate the desires the growth to something that people actually inherently desire the next thing you want to do is you want to talk about your Competitive Edge you want to talk about

things like hey are You you know let's say like if you're pushing a build and release offer you want to showcase the fact that hey uh the difference between us and most agencies or most Consultants is we don't just try to solve one one issue we solve the whole thing which means that the probability of achieving the outcome is higher the effort and sacrifice put in from your end is super low and you can get it faster than anywhere else in the marketplace right and then uh the last Thing you would want to do is

uh you essentially want want to describe um in order to solve the big problem and they deler the big claim your product service normally solves many small problems you want to take the time to list out all the problems that are solved before you get to deliver the final desired outcome it is crucial to separate the description of the solution from the Benefits be as detailed as possible as it will help you when creating your sales assets so as an example you want to talk about the problem problem number one you can't book calls this

the problem hey your empty your calendar is empty then you want to describe the effect the impact it has on your ideal prospects okay so I describe the problem then I talk about the impact of that problem if you have no calls on your calendar today this week guys I promise You that right now you're on this call even though I'm dropping some how to make a billion dollar type of uh knowledge you're worried like oh my God I have to pay rent how am I going to put food on the table how am I

going to pay for my car how am I going to take care of my family how am I going to take care of my my kids how am I going to do this right so that's the impact of not having sales calls the impact of not having sales goals is not making money it's not Just making money it's not just not making money it's like everything else that comes from not making money so when you're creating sales assets when you're creating content you want to talk to the problem the symptoms of the problem and Describe

the impact of the systems on the prospect's life okay I don't want to just talk about layer like a lot of people who are shitty at content just be like oh you're here here's the top three reasons why You're struggling with content no I don't really care if they're struggling with content or getting leads I want to talk to the person of like hey you know that one feeling you get when you're doing Outreach yourself when you have no calls on your calendar that little doubt that little doubt before you go to bed when you're

sleeping and before you sleep your mind goes to like how the am I going to pull this Off right or maybe you're trying to pull off this building release offer and you're like wow I see the potential but I'm like how the am I going to build this building release offer right or you're like how the am I going to make payroll okay and then you want to talk about what is the solution so you can just be like hey do a build and release offer charge more money up front uh do do a Le

gen do a funnel create an asset to build a value funnel and then Get the leads reach out to each lead every time but you want to talk about the benefits and the same thing you did with the problem you want to do with the benefits you want to talk about hey now you have 100 calls a week but I'm not talking about 100 calls a week what I really want to describe is the impact of 100 calls per week now you go from being worried that you can't make payroll or you can't make 10K

a month or 100K a month to now being like hey I can change The world like literally like no calls to 100 calls a week is like I'm scared that I'm not going to be able to be a human anymore to like oh I think I'm better than than um than than anybody else who's ever lived on this Earth you literally feel like you're Alexander Alexander Alexander the Great that's what so you go from okay I was about to write but essentially having calls on your Calendar with people wanting to give you money becomes feeling

like Alexander great you're ready to conquer the whole planet the whole continent in Europe right so that's the way you describe the impact of having calls don't just say oh I'm going to give you 100 calls no what you want to do is you want to have you want to give Alexander the Great the horses he can use to go to go conquer the world okay the horses and the Army that's what really describing the impact Of having the thing you sell okay so cool um guys that was pretty much it so just a little

quick summary I believe that pre-selling um before people try to get on a call with you is the only way you're going to be effortlessly able to um to just get in the realm of really playing a game that most people stop like most people don't know how to play yet it is not going to be easy but if you pull it off you get to to leave an Easier life you get to play the game a lot easier money comes to you a lot easier right and um now of course I can't go into

like how to create content and everything like that there's a lot of stuff that goes on to creating content it's a compounding thing it's it takes time but if you start today a year from now I can promise you I mean I showed you guys the impact right 2021 I made my first 10K a month Right from 10K month to a mill in 90 days a year later that's like uh what the doesn't matter so that's that's the that's the reason why I was like why would I talk about how to get leads when everybody

talks about how to get leads right we're not going to try to play the same game we're not going to try to compete on the the level where it's like everybody can do it let's play harder Games because the harder we play the the the the less competition we get and the more the the the higher the perceived likelihood of people working with us it seems like it we're just on a completely different game and I want you guys to understand that um the people that you guys look up to because they have they have

a brand online they're not any smarter than you they're not they just have more leverage and They're just playing a different game from what you are so uh you can't have two choices you're learning things oh now you know that content is important most of you guys knew content was good but rule number two is are you changing your behavior if you don't create content the two hours we just spent here was useless right and you're essentially Saying no to millions of dollars every year so tomorrow we're going to talk about half a million dollar

clown acquisition infrastructure I'm going to break down appointment setting leg gen uh sales and uh tomorrow we get into the money more data stuff more numbers so I hope you guys enjoy today's call if you guys can just tag me on Instagram blow up the channel and uh guys just share this with as many people okay my goal is Eventually if we if more people start these build and release offers uh if more people get on content if most more people get on building Brands if more people get really good with clown acquisition in different

niches right I don't care about you helping like agencies or no I I want you guys to go in so many verticals then when you guys start killing it come and work with clown acquisition. right let's partner together let me put my team behind your Your infrastructure and let's scale let's make a few Mills every month together okay so see you guys tomorrow appreciate you guys share this with your loved ones bye-bye um today's topic funny enough which is the thing that everyone is excited about always like okay how do I get leads how do

I get appointments how do I how do I scale how do I get more clients everything like that most of the time this is not Actually the thing that would that will necessarily get you to scale to let's say 100 Grand 500 Grand a million a month if your business model and your offer and your your content everything before the actual acquisition is not dialed in you will have a hard time scaling and that's where you guys will see people who are like oh yeah I can get $3 leads okay but why aren't you making

a million dollars a day if a lead actually cost you three bucks right or You will find people who are like hey I I can do cold email okay cool well why aren't you making billions of dollars right so that's why over the last over the last two days I spent my time focusing on hey make sure your offer is expensive enough make sure your content is dialed in because without those two things F without you working on those two things even if I gave you the clown acquisition infrastructure that's making someone like Cole Gordon

$4 million a Month or the seventh level guys uh $4 million a month you're not going to get there because it's not it's clown acquisition is just a way to get get attention and to get people to to to to take action but the thing that happens beforehand is more important than the ACT client acquisition the Le gen and sales process okay so that's why if you guys missed the first two days like you there's no point in watching this video like it's useless okay so make sure you Go back watch the first two four

hour hours of training and then get back on this and then let's roll okay so let's get into it 100 to 500k a month clown acquisition infrastructure the reason why I'm talking about 100K a month and 500k a month is because um the same thing can get you to 10K a month the same thing can get you to 50K a month right so um so I'd rather not talk about the mechanisms that get you to 10K a month and I'd rather talked about the Things that get you to 100K a month because that makes it

inevitable for you not to make 10K per month so for everyone who's not necessarily whose goal is not to make half a million a month well it doesn't matter this is going to get you your 50k a month okay so today's topics we're going to talk about the biggest constraint obstacle keeping you broke in my opinion 100K profit or less you're broke uh the old unleveraged way of acquiring clients This is the new leveraged way of uh the new leverage acquisition method where you get eight times more results from eight times uh from Les like

eight times less inputs right so from working eight times Less in in in other words right by becoming a becoming a capital allocator uh from $2 in the bank to 20 uh I just heard that I just learned that it's actually 24K uh or 25k in cash in 14 days um but Felix so I'm going to invite Felix and Jolie to come on and actually Share their experience uh because their case study is super super uh insightful and I can't wait for you guys to hear their story because it's going to be really sick um

100K a month in Revenue funnel breakdown so I'm actually going to break down the actual funnel as well as the process of you guys going about assembling everything all right now uh first things first obscurity is the enemy of most businesses uh I Lov how Grant Cardone goes about this Because he keeps it really raw he says that the best product never beats the best known product right and if you guys were to check out gr cardone's uh Instagram you guys would see uh probably like a 100 stories and a bunch of content every day

on his profile right and the guy is like 62 63 years old why would he be doing that because he understands the importance of attention Okay uh no matter how great your building release offer is you'll get Beat by someone with more attention and um you know before I used to get really mad with people making more money than me but offering a shittier service and I realized that like well what's the point of you being mad right like you can either you can either be mad and stay broke or you could just learn to

get more attention and just play the game the business um the the game of of business right and I think that that's why uh when heroi saw Kylie Jenner become a billionaire right I don't know if you guys remember but he saw it like a 21y old becoming a b billionaire right and it pissed me him it pissed him off because of course it's going to piss you off right why wouldn't you get pissed off when you've been hustling sleeping on the gym floor learning about sales learning about the closing framework learning about leads learning

about everything about fulfillment and then you have this uh Pretty girl um with 100 million followers making a becoming a billionaire you'd be like guys what's going on right which is why yesterday I covered you know that you know some of the best entrepreneurs and Superstars they beame idols and billionaires due to the level of attention they generate not because of the quality of their products or Services okay like the horoi today is going to make infinitely more money not because he's he got better with Legion Or or sales process or how to fulfill for

clients but because now he has ridiculous amounts of attention Okay the difference between someone making 20K a month and 200k a month or $2 million a month isn't necessarily how great their product is instead is how much attention are they generating uh to their products and services you want to make a million uh a million dollars and 500k profit every 90 days it's simple just figure out how much attention is required and Spend everything anything you can and when I say spend I mean money energy time to achieve it and for those who' have seen

some of my old training I used to say that hey volume negates luck if enough people hear of you and know of you getting rich is inevitable right I'm sure everyone here sometimes they wake up and they're like okay so here's the biggest feeling and this is where I really hate uh when um So I've started getting every client uh you know I've started getting our team to get every client to report their stats every single day every single week right because I ended up realizing that we would have clients who who would be like

hey I haven't closed a deal uh in the I only closed let's say one deal this month right and I'd be like oh interesting wow what a bad thing right and you know you would come to a client would come to me and they'd be like They' be super emotional they'd be like oh my God I haven't I only made this one one one close deal i' be like what's going on I'd be like okay let's go look at the numbers oh you booked nine calls you closed one deal so that's like a little bit

over 10% closing rate and I'd be like okay how much Outreach did you do every day how many leads did you get every day they'd be like oh I don't know well I'd be like well you the inputs you put in this Month gave you nine calls and one client so why are you emotional you did the work and you got rewarded for the work or your team did the work but so we have a tendency as entrepreneurs when we're not tracking our numbers to to when we're failing when you're not making enough money this

month when you're when you're making enough but not really what you want to do to go and become emotional by your success but it's like no why the Are you being emotional the world doesn't care it's like gravity if I jump out of this 29th floor I'm going to die it's inevitable right so what you figure out instead of being emotional about oh my God I'm not scaling my business go back to the data and analyze what got you non calls and why got you want Clos deals and then literally 10x if you want 10

deals right so literally every everything we do is about tracking data because we don't want to be Emotional okay no emotions out here like if you're failing it's cool you deserve failure if you're making a bunch of money you deserve it because you put in the work so if if you want to generate I would say 10K a month you can get away with one to 2K you know um people hearing of you every month to generate 50k a month you probably can get away with 300 to 500 people every day so that means that

look at how the volume changes so you go from uh on average one To 2K uh Impressions or reach per month to if you want to 5x your Revenue it actually 5x Revenue requires you to do what uh let's do the math let's let's take 400 Outreach per day times 30 it literally it really requires you to go from um from one let's say 15 1.5k reach per month to 12K reach per month to 5x your Revenue requires it to 10x your volume of Outreach or your volume of reach your volume of attention This is

where most people uh go wrong they think that oh in order for me I've made my first 10K a month without doing Outreach right who has had this feeling where it's like oh I just hit my first 10K a month and I never did Outreach I don't do Outreach why would I spend money on ads why would I do that so I think I'm going to get to 50K a month in six months by doing the same thing that's got to be the dumbest thing you could ever think It does not work like that the

bigger you want to scale the more the harder you need to work to even experience incremental gains okay and this is where this is where like it becomes hard for people to understand the co the cost of scaling the cost of scaling is is exponential in efforts and this is why Hermos always says that uh he he has this thing around like just do volume just do a lot of it if you think something is working do a lot of it Because that's what it's going to be take for you to scale okay so to

generate you know just go 300 500 people every day to generate 100K in my opinion you need a th people every day and but when when I say a thousand reach I don't necessarily mean pure Alban prospecting or pure reach from ads I generally mean like even if you're you have content online and that gets you 30% of this reach and the rest is from outbound or from Paid ads then you're hitting the Goal but you need 30,000 Impressions every month or reach uh when we generate 500k a month I think I had reached 170,000

people in 90 days on YouTube and another 100,000 uh in um on fa Facebook or Instagram so that means that to make half a million a month you need to probably get a quarter of a million people to know about you right so now let's go over the old uh and the new leverage way of um of acquisition over the last two years We've primarily relied on Alan prospecting to scale Clan acquisition as well as our clients businesses we've done pretty all right you know better than most when building Alan structures uh the reason why

we got a little bit better success for for our clients than most people is because we would add the condition that a minimum of two train Setters had to be onboarded and uh and we needed to hit 300 Outreach per day uh that it was a requirement right and um You know that worked really well because I think that when you just get one VA to do like a 100 Outreach a day which most people don't even get to that volume um you're still going to have a hard time scaling uh fast enough so we

would just say hey we're going to train Setters we're going to get you two of them on boarded in the first 10 days of you being part of the program okay and uh but now we've actually built uh a platform uh to hire trained Talent on Demand for growth for members of gcp and as well as the Natural Born leader Community uh and um you guys can see it here like you literally have hundreds and hundreds of trained Setters you can see where they're trained some of them are trained on Twitter Instagram link l in

Facebook you can look at their uh video to see them introduce themselves you have others who are Instagram Facebook you can see if they're parttime you can see if they're full-time so this Is a SAS that we're working on uh for essentially acquiring Talent um just a quick little um plugin um the how fast you scale your organization is is more about Talent acquisition than it is client acquisition okay um one of the biggest I remember I put made a video about this but when hormos and Leila were running gym launch they were stuck I

think like six figures a month and um they talk with this person I Don't know if it was a business consultant or a coach or whoever they was but uh they were like okay but why are you guys stuck and then the thing that the the person told them was um what does your talent acquisition what does your talent acquisition funnel look like and they were like well we don't we don't have any okay and they went on to build a new acquisition like for talent pure talent like they would onboard Setters they Would onboard

other leaders every every like every role in their company and they went from I think they went from like 100k a month to four no they were at 400k a month they went from 400k a month to $4 million a month in like six months nothing changed around how they acquire clients or around how they serve their clients the only thing they changed is how many employees they on boarded so if you don't have talent in your company the reason why we would Force our clients to own board Talent is because we understand that the

compan is about people your funel someone needs to look at it your Setter someone needs to look at them someone needs to be constantly working on optimization right so if you're if you only have two three people in your company a promise you it's totally fine it's totally normal that you're not scaling cuz no one actually cares about your success why would you scale nobody's Actually waking up and making sure that things are dialed in so a lesson I can give you guys acquire Talent okay and over the next few months you guys are going

to see us working a lot more on this Talent acquisition thing but um that's not the point of today so 6 months ago we stopped relying on Setters to generate top of funo attention or automations what I mean by by this is we just stopped getting like vas or grow Specialists to work on top of funnel Attention generating efforts why because of Leverage okay and I want to kind of like introduce to you guys a quick uh important thing and I have a lot of people who still do outbound who still do um a lot

of like um more traditional acquisition methods like outbound Cod email and I even had uh Benjamin who asked me a question yesterday like hey why did you guys go from um why did you guys stop from focusing on on uh like Setters or why did we stop pushing cold Email well I'm about to show you guys why so um this is something that everyone needs to understand there's something called asymmetrical relationships right so when you're starting your business so when I made my first 10K a month I think I had maybe one one VA helping

me out but I was also doing a lot of my appointment setting myself okay so that means that the effort that I was putting in was kind of like limited uh and um the Amount of Revenue I could generate was also limited right so that means that I was the you know the only person pushing down and I had maybe one VA and uh so that means that in order for me to to lift a ton or to lift a million dollars I would have had to put in a million dollars worth of effort right

meaning if I want to lift a ton I'm probably going to be required to have a ton in effort and forced pushing this thing okay now this is what you call one Input you get one output this is what kills most people no matter how great you are at the thing you do like a lot of people who do called email or do appointment setting uh they're like yeah I can get you a lot of calls but I'm like well for me I don't really care about getting calls I can get calls for me what

I want is I want to put in the least amount of effort and get the most amount of outputs from my efforts so when you're Just focusing on scaling things like cold email even if cold email is actually somewhat leveraged because you find the list you put it plug it in you put some automated email some subject lines and everything like that and you get a specific a little bit of Leverage you get minimal leverage right because even for your cold email to get you 10x the results you actually need to do 10x X the

optimization you need to do 10x the volume right or when you high when You onboard like one or two new Setters what ends up happening is even though you're adding more leverage to your acquisition it's still one input one output because every set of you add on it's just 100 more Outreach per day so it's still one in one out one output one input one output right so this is like a symmetrical relationship you add more effort you get the same am amount back at the added but what I ended up realizing is that with

Ads it's infinitely more leveraged and the reason why is because of the following you still have the same amount of effort you still have the same amount of hours in a day you still have the same amount of whatever right but if you spend $20 on Facebook ad you get a th000 impressions for 20 let's say for 20 bucks some impress some cpms are a lot higher right so cost per Mill so cost per thousand people to to or to cost per thousand Impressions now what ends up Happening is since this doesn't require necessarily for

you to spend 20 hours to or as an example if I wanted to get uh the same Outreach done the same Impressions per day I would probably need 10 vas right but in order for my V to get me this outcome they would need to do what to spend probably each uh like 5 hours so I would have to spend 50 hours of work to get the same input that technology and AI would get me and this Is something I want you guys to understand just because you're not the one doing the work does not

mean that the cost of time is not it's not that you're not incurring the cost of time does that make sense just because your vas or your Setters are doing the work and spending their time and you think that you're leveraged you're not that leveraged because also for you to experience the results this time needs to be Spent whichever way you put it so technically outbound is still time spent right so I realize that like oh we need to stop doing this dumb dumb work well it's not dumb work but it's like we need to

be more we need to be smarter where let's say instead of me having to work extremely hard or to get my team to work 50 hours to get me the value I need what if we were able to leverage a technology that could get us to lift a ton with just putting a few kilograms worth of uh Worth of effort and force right and that's where you get here okay you do not make half a million dollars in 30 days okay half a million dollars in 30 days is averaging um 30 is actually averaging $116,000

a day okay and you do not pull this off unless you get leverage okay so that's just a lesson around outbound I hope it it's pretty clear doesn't does it help a little bit of lesson on on outbound and By the way this is coming from someone who who spent two years and made $5 million and generated more Millions for my clients from outbound it does not make it does not mean that it does not work it just means that uh you will not do a billion dollars a quarter by just doing outbound by becoming

an expert at outbound okay so um so it's super important for us to be smart and to stop necessarily just playing the game um how um just because we're doing better than What we were doing before does not mean that's our potential we need to seek to achieve our potential so old beliefs ads are expensive and outbound is less expensive SL more sustainable is this belief true and was it serving me not really because I think that if we would have jumped on ads sooner for ourselves and for our clients I think I would probably

be doing eight figures a year okay so um now outbound is definitely more sustainable over time as the cost Don't doesn't rise as fast as the cost of running ads but in no way is it less expensive just from what I just explained um is that let's just go over a new a different way of explaining it right so what do we really value why are we in this game in the first place for most of us we want to be free to enjoy the amazing gifts of life that life has to offer some of

us need to drive Porsches by some of us I mean me okay we need some pen houses we need to Take care of our family we need to be there for our loved ones we need to probably make love on a private plane just because just because a little baby said it he said to spend 70k to have scx on a jet so I'm like what come on what is he flexing on me so I was like come on okay but anyway I'm joking but and most importantly to be present as soon as possible right

so technically the only expensive thing is the thing keeping us from experiencing the above Sooner right so money is not an expense like nothing the only expense is you not living your dream life today that's the only thing you should be worried about today you should not be worried about oh my God LM list is going to cost me 15 bucks a month oh Blom is going to cost me 10 bucks a month who cares it's not about the cost it's about the outcome right money is not the goal therefore wasting it shouldn't affect you

Whatsoever using money isn't an expense it's leverage it means becoming a capital allocator trading money instead of trading your time and for me I want to kind of like give you guys a quick education about money money is a store of value money in of itself doesn't mean okay if we'd have if we had if we had no needs and wants money would not exist okay the definition of value is the things you need and want why would you Need and want things because it increases your ability to survive and it increases your probability to

reproduce survival of your genes if you guys have not yet read about evolutionary psychology I highly suggest you guys read evolutionary psychology the definition is everything we do everyone the reason why everyone is on this call whether you know it or don't want it don't know is because you want to survive and you want to be able to Reproduce now the reason why you want to reproduce is not actually a conscious decision like no one actually just wakes up and be like oh I want to make babies no the thing is we have this um

it's not a bias it's like um like we're literally engineered from thousands and thousands and millions of years to uh our genes within us our system is l just selfish as meaning your genes don't actually care about your conscious it just cares that they keep replicating Themselves over and over and over and over again that's why we have the urge to reproduce the reason why you want to have sex is not because who here who here wants to have sex let's have this lesson have you ever made the conscious decision like oh I want to

have sex on Tuesday I want to have the desire to have sex no you just have that urge but why because your genes have a mission and it's we need to Be alive when you die I don't care how you're going to do it I don't care who you do it with let's be there when you're gone you know say like our body is just like a vehicle to to create to to to just transfer genes right so everything we do we create these little business games like oh I need to make 10K a month

really you need to make 10K a month to survive since when since when oh you need 10K a month to drive a Mercedes since when there's the public transport go take a bus oh you have legs too you don't need a car why do you want to drive this 500 horsepower car because when you go on a date and you start drifting then she may want to she may want to be the mother of your kids I'm joking but no like every all these games we play are all to just either help us survive because

we acquire resources the reason why we want to make half million a month is because we want resources Resources allow us to do what to be able to survive because if you make half a million a month you probably can with understand any type of that comes your way so you can prely effortlessly survive the second thing is because you have a lot of resources evolutionary evolutionary psychology talking back then when you were living um like a thousand 2,000 years ago and um the the women had to choose who they're going to mate with they're

not Going to choose with the guy who can't hunt they're not going to choose you cuz what are you going to offer to their to their kids you're going to give them what nothing you're going to let them die so women evolved to literally only pick the best mate for the survival of what of their genes so the reason why we want resources is survival and reproduction okay so don't get it twisted you do not you're not you're not the goal is this business whole thing The reason why I'm doing this we is because it's

just generally because of these two reasons okay so never get confused with that don't get don't get too attached with business because once you understand Evolution Evolution you realize that like oh I'm actually just playing games that I don't even know why I'm playing these games so we all get caught up on like oh I need views I need attention no no no no you just want to survive and reproduce like don't don't Make it that complex okay so it's good to understand this because then it allows you to play the game without being so

involved and so atted to the to the outcome okay now the issue with being employed or selling time AKA monthly retainers for those who sell monthly retainers um you still kind of like are selling your time in case you haven't noticed because even uh because your mindset becomes oh for one month if I charge 3K a month then one my month Work worth my my month is worth 3K a month type of thing it's just that you don't necessarily work a bunch of hours but you're still associating that value to a specific timeline okay now

when you doing when you're doing this you start associating money with time therefore you start valuing it as much as we do time which is the worst mistake ever ever okay especially as you transition into the world of business the largest organizations are never are never or Rarely built on cash flow like this whole thing of like people who brag about oh I never got debt I'm like are you like it's the dumbest thing to brag about because you're essentially saying oh I'm actually a dummy I'm going to spend my time to go sell and

then take the money and then use that money to experience a little bit of growth and then go to get more sell more of my time to do some to do some more selling of my time right But the people who are actually insanely smart they never do that right because no one has time to spend building and accessing value that is required to build a company when the value already exists in the world and the value in this case becomes talent and it also becomes technology right so any smart founder the people who are

not learning how to create businesses from Courses they go to investors they go to venture capitalists and they go to private Equity firms and raise Millions sometimes billions AKA open AI right open AI I think they're almost valid at over I think they're almost valued at like I I recently heard like a 60 billion valuation who here thinks they could build a $60 billion valuable company from doing Outreach and getting the closed deals and then taking that 2K a month that 1500 profit or that 5K Profit or that 100K profit a month and then building

a $60 billion company in the next decade you're not going to do it just pointless so you have two choices you can either play the game of oh I'mma Be I'mma Be Like someone who's just done and just keep playing this slow this one one input one foot forward one type of games or you can actually start thinking like people who are actually building insane the people are actually changing the world right You want to talk about the Matrix these people are the Matrix they control it they literally create the worlds we live in okay

because they don't they don't play by the rules of oh I want to save money I want 80% margins that the is margins for right so understand that billion dollar companies are built from leveraging debt which is financial leverage why would you spend all your time trying to build wealth right what does outbound rely on heavily Rely on time you need to manage your team you need to do lead sourcing you need to do lease building you need to follow up you need to do tracking you need to avoid restrictions right with outbound you're trading

more time than money which means that you're main priority for most people who do this is because they're trying to save money to experience a desired outcome but what's more valuable money or time time is more valuable because if you were to allocate The same time to a more leveraged vehicle a more leveraged offer like a build and release offer that we talked about on Monday at more leverage acquisition method you can actually go from being stuck at 30k per month to $3 million a month with the same 24 hours in your day nothing changes

nothing changes okay once I question the belief around outbound I realized that the belief I have outbound is the same exact belief Keeping me from the next level in my career which was exponential growth right so today we're launching paid ads campaigns for member of the growth Creator program and we've never seen uh this many wins the this fast ever right and I want to show you guys real quick some of the some of the results we've been seeing it's insane uh just from these nine clients that we've um kind of like assembled for me

to kind of like show you guys some of the the Results of this of focusing on Leverage uh We've generated 2,9 2,000 leads in the last like 60 days or so and 666 sales calls 60 days guys okay and just to show you guys um more data I'm going to show you guys kind of like this so Felix um offer you know they have an offer growth offer in the Solar industry they got 495 leads 249 sales calls um went from you know $2 25k cash collected um in the last 14 days book twice as

many calls in The last 24 hours than in the last two months this is what you guys need this is what it means leverage okay it's not about how hard you're working Felix and Julie did not work harder in 24 hours than they did in two months they probably worked insanely harder and worked least they probably didn't even work these 24 hours they just let the ads do their thing okay and this is what is called Leverage uh and you know we're going to go more into this right but um I just want to show

you guys uh SE Ando 716 leads 239 sales calls went from booking zero meetings to having no success in his solar agency to closing three Deals uh and um if you guys look at here he woke up at 9:00 am. three leads two meetings booked okay and I believe uh these were being booked when we were in Spain so that was sick I think he messed up a lot of the call because he was away but he was away having a lot of fun but um Jude uh 93 Leads 38 sales calls 17-year-old um you

know without a clear Direction how to start in scale his agency went from booking a few calls a month to booking three four five calls a day um leel um they went from um I think they were kind of a pushing growth offer in the online space to going after moving companies 271 leads 65 calls booked uh in the what was the timeline here I think it was probably what like like two weeks two weeks something short like two three Weeks yeah and here's the thing the difficult thing is we're trying to maneuver having six

five calls a day while both of us work full remote jobs um and um yeah they were asking like if they could book in following the following month right which is crazy for COD 64 leads 13 sales calls uh what was the timeline here I think this is the same thing this is like two weeks right when he launched his yeah uh cool baz uh this is um he has a coaching program but When he joined the growth Creer program we helped uh him build a new offer which is focused on helping closers transition into

sales agencies because that was a higher ticket offer um and uh we kind of like got him from B Toc to more B2B slash even though like closers are not necessarily business owners right but we're helping them become business owners um and then um he launched ads and um you know booked calls six more leads and uh I think he booked what like he's booked eight calls so far um and um then six to4 leads in the SAS space uh meetings four calls booked uh 12K deals signed um in July we had 16 book calls

a bunch were qualified and did 21k in Revenue um skipped the 10K month Mark all together now it's on to scaling uh Martin um 50 leads 21 calls booked um invested tons of C in tons of courses before with no real value is and were hesitant on joining as they had been burned so badly In the past with agencies who would never onboard them post purchasing when they joined we help them offer new acquisition vas outbound and ads um in just three days they were able to book 14 calls um meetings now one week later

they have been able to close two of the deals at 7.59k each okay so um we could go on and on and on and on and on and on and on and on and on okay but um and as you guys can see like we're in a bunch of different niches we don't just Necessarily focus on one Niche but this type of growth like you'll not get these many leads and calls from outbound no matter how you put it you can flip it on its head you can do split you can try to do like

walking lunges you can do whatever you want to do okay like you're going to need technology to access this amount of Leverage okay so uh so that's why you know just get on ads you know you can even stop this and just go run some ads right now but um now let's Focusing um we started focusing on inbound and educational assets right when designing our ad funnels we were primarily looking to solve the following affordable and consistent lead flow that's one the next thing was high show up rate that's two the Third thing was short

sales cycle and collect cash faster why because there's no point if you're getting leads if you're getting a bunch of appointments if people are not closing okay that's why it's super Important um for you guys you guys will realize that one of the things we do for our clients is um we don't expect you to necessarily be the person who's going to scale your company what we want to focus on is can we get you the lead flow can we get you the show up rate can we build the systems can we build the appointment

setting teams for you and then can we also just simply put in a closer who's more experienced than you because what you don't want to do is want to be so Skilled so selfish that you end up costing yourself the success you need so as an example today um you know let's say my team own Bo clients in the last three days while I was doing this this uh this training right but I could have also been the type of guy who's like no I'm the best closer in my company so I need to take

every sales call so now by me being stuck on talking sales calls I would have not been able to deliver value to 300 people every single day Right and I would have probably not been the best closer why because I'm I'm emotionally invested in my offer so anyone who tries to argue about my offer I'm just going to tell them hey go off go go go buy from someone else right so rule number one don't try to be the smart don't try to be the smartest person in your team like nobody does that that's crazy

right so many make the mistake of launching ads wanting to book calls and they end up with the following Super expensive calls with prospects who don't buy okay and super cheap calls with Prospect who don't show up who here has experienced both of these two where your let's say your funnel is just PR prioritizing lead and then straight to a call funnel and then yes your booking calls and they're pretty cheap but nobody buys or or or the calls are super expensive expensive because you're sending them to a vsl funnel and then let's say you're

spending 300 bucks 500 Bucks per call and you just spend all that money but no one actually ends up buying or you get the reverse which is cheap cost per lead cheap cost per call and then nobody's showing up because they don't even remember booking the call right so we want to avoid that right it's not good it's not it's not it's not super super smart so what you want to do instead uh you want to kind of like Leverage this value funnel okay Ouch um and what does the value fun will look like um

as you guys can see here it's an ad an optin a process selling vsl an implementation call and you redirect them to your group or YouTube page now this is some this is nothing new right as most of you guys have probably seen this funnel before right but and if you've tried to rely on this funnel you may run out of money before becoming profitable okay and this is why a lot of The people online um stop running ads because they're like oh I'mma just put up an ad I'mma put up a funnel and then

I'mma put up a booking link and then I'm G just spend money oh my God are you gonna go broke oh my God because you what you especially if you're in a sophisticated Market where people have been pitched and pitched times and time again you will realize that people are numb to your message M therefore they may OP 10 you may get insane amounts of Op 10s and amounts of leads but no one will actually book a call so you're just spending money expecting that technology is going to solve everything for you for us we've

tried to stay away from it okay the difference that makes this funnel insanely more profitable is what happens after someone opts in okay and let me show you what happens so uh I believe that even though we want to do leverage stuff you don't want to forget about um about Understanding that eventually when technology becomes um like super used by everyone you will um you essentially end up experiencing um diminishing returns right so the more people who start using something the the less the thing will perform right um let me try to find it okay

I think it's here okay I need to find this bad boy okay no I think it's here there you go okay so here is the difference uh so a lot of People will just focus on generating the attention getting the leads implementation and hoping everyone will convert but for us um we've kind of like restructured this in a different way and by the way this same funnel is being used by Cole Gordon to get to $4 million a month uh it's being used by everyone who's making millions of dollars per month this is what they're

doing they're using ads but not really ads is not the goal is not to get ads to get you booked Call the reason why they're using this funo is to generally just focus on lead flow okay why are they not focusing on vsl funnels and things like that even though they're still going to have that vssl funnel there is because people are used to this people have become numb the same way that in 2020 if you try to sell Facebook ad or in 2021 you try to sell Facebook ad nobody would buy it because they

just don't care enough so instead what you focus on is you generally just F treat this like a Le gen funnel okay and the purpose is you get leads coming in every day okay I'll try to show you guys real quick I'll show you guys our our literally our Discord so you guys can kind of like look at some of the systems um so let me show you so what you want to do is uh you to have organic funnels you know just just have the acid going um now right now you know we have

we're pushing the um the The challenge so we're getting a lot of optins for the challenge but uh we're also pushing a training so what you want to do is you want to get uh leads coming in 2:53 a.m. you want to have someone reach out uh Bernard oped in at 2:45 someone opted in at I don't know 239 everyone gets reached out to by who by a growth specialist right now what you want to focus on is the is having someone reach out to every lead in 5 to 10 minutes Okay what you're going

to see is depending I'm going to give you guys our numbers what we're averaging is a cost per lead that is like $7 so that means that if I spend 700 bucks um I'm going to get 100 optins okay and we're getting a 30 to 40% reply rate on all the optins that we get so that means that for 100 optins I'm going to get 30 to 40 people reply and onethird of everyone who replied is going to book a call so that means that out of 100 optins I end up With around 10 calls

booked and um no 10 qualified for a call and then 80 to 100% will want to book a call and then six to eight um will book a call okay now compare this with a traditional path of spending 100 bucks a day on ads waiting for someone to hopefully convert into a call we don't want to be hopeful we want control control is what is humans as much as I said that humans are not enough leverage but humans are more effective in my opinion than ads at low Scale one-on-one combat one-on-one appointment setting humans are

going to beat any level of Technology okay so you don't want to be so much com sold onto leverage that you just think that what I'm selling you guys is oh you just need ads hell no you're crazy if you think you just need ads okay right so now uh I'm I'm going to go over the the the the the how this thing can become insanely profitable right but this is how people are able to spend 10 grand a day on ads Right and comfortably maintain 116 to 80 bucks $88 per booked call okay now

this is just one conversion mechanism the next conversion mechanism is emails so you want to push people to your email list you want to push people to what to your 12 email sequence so we have something called a quasi periodic email sequence in our program and um we just get people to just send it and then you also want to send people to your Facebook group why Facebook group Because you're going to be putting out attention generating sales assets some content you're going to have a GS there you're going to have some retargeting ads there

so every time you put up a piece of content someone engages with it then you start a conversation again and then you try to do what you try to book them on a call so this conversion happens faster but this also converts more leads over time so even though I just showed you guys that 6 to8 uh% will Book a call from all the opends in the for in the following like two to three four five days uh we'll actually end up getting more conversions over time from other uh long form and other um future

like um initiatives or from content does that make sense okay um you will get access to the Lucy chart yeah you get access to the Lucy chart in the VIP shared it on Circle okay what about appointment setting with Power by training GPT oh my god um guys I know everybody is kind of like it will eventually will AI become super powerful where it can take over like the role of appointment setting yes but we're not there yet so don't worry about that okay so uh now let me show you guys some of the numbers

so I can just show you guys how crazy this thing works okay so let's compare cold outbound and these are live metrics from my team okay look At these numbers um and this is the same timeline by the way okay so a thousand this is like over like 20 days or so uh 1100 Outreach people reached out to 200 people responded which is 177% reply rate uh how many what was the qualification of everyone reached out to or out of everyone who responded 2% and then uh booking requested 2% right and then um how many

book calls uh booked 11 calls which is 1% of the total of Outreach right so you do a th000 Outreach you get 26 qualified leads you send 20 of them a booking link and then you book them on a call does that make sense this is from cold Outreach now compare that to inbound 114 people reached out to 56 of them replied which is a 49% reply rate okay 9% qualification rate so out of 56 people we got 10% uh no uh 10 10 people to be Qualified nine of them were sent a booking link

because they were interested in learning more and five of them booked a call so 4% of everyone we reached out to booked a call compared to um to uh to 1% here okay so here are the numbers 10 time so the the person here which is the same person this is the same GS uh reached out to 10 times more people okay to get four times more replies so 10 times more energy to only get 4 exra responses to only get 1.5 More qualified people okay and only to get two times more calls who here

would want to work 10 times harder only to get 2x on their desired outcome does this would anyone want to keep doing this if they can do this let me know in the chat yeah this is not uh yeah we're not tracking cash collected um here so don't don't focus on these metrics right um those numbers are not Being focused acquired right this is what I mean by leverage the same person Works 10 times less but gets 50% the same outcomes right another example cold Outreach 1,400 people reached out to okay 10% reply rate which

is a lot worse than this one which this one was actually pretty good in my opinion okay and then uh 1% were qualified booking requested um see this One shouldn't make sense because uh I think it was maybe like um anyway so 32 people 17 calls booked same thing 1% calls people booked here the person reached out to 125 uh optins 43 people reply which is a 34% reply rate uh 8% were qualified 10% 10 people uh 13 booking links sent a calls booked 6% booking rate from all optins here we have a 1% so

this person did 11 times more effort here more energy spent more time here only to Experience here they booked eight calls here they booked 17 calls but here they had to reach out to 1400 people 1,400 people when here they only had to reach out to 125 which this can literally be done in a day this cannot be done in a day okay would you rather one day worth of effort to get you 50% of the work or would you rather just keep doing some unleveraged work like this okay so this is what I mean

by um the goal is efficiency not Scaling for the scale the sake of scaling okay the cost to experience the goal dictates the worthiness of the goal let me repeat this the cost to experience the goal dictates the worthiness of the goal if you told me Hey sir to make a million dollars a month you're going to have to work a 100 hours a week you're going to have to wake up stress you're gonna have to do this I'd be like hey uh I'm actually pretty good with 20K a month so you can You can

keep your million dollar goal right no investor would invest money and time in an opportunity that doesn't provide an impressive Roi that's why the best value investors will literally go years without with doing nothing no Investments like Warren Buffett will literally spend like five years I don't know exactly the timeline but he will spend years not doing any investment because he don't want to confuse movement with Progress okay you don't want to confuse movement a lot of movement with actual progress and this is what a lot of people do now you will never get to

know this if you don't even track your metrics in the first place so if you have a shitty tracking uh systems that's the thing you solve because you don't want to be the you want want to be running around like a headless chicken being like Oh my God I'm so I'm so I'm grinding every day okay so What good job good job man great job you're busy Iman just bought a new GT3 do you think he's busy he's on a yacht do you think he's busy do you think Orosi when he's writing his book do

you think he's not making millions he's making Mills more money than when he was flying around gyms ah I can close all the deals give me 100k a month right it's a matter of like what are you putting your time to are you investing Your time in the thing that gives you the biggest Roi okay hard work means nothing okay I don't I don't care if you guys are working hard so what I woke up today guys you guys want me tell you what I did today let me tell you let me show you guys

what I did I woke up I left my phone on that couch yet back there okay and I you know woke up I went with my computer in my bedroom because I don't have a because I don't have a clock so I Need to check what time I wake up okay but I don't have a thing and I just opened up my computer I just finalized this presentation today right but by the time I actually checked um like um like the pl platform like the the Discord uh you know we had made how much in

Revenue I'm not I'm not sure if you guys are going to see it but if you guys can see it we we're at 16k for the day okay so and then the day before I don't know if you guys can see It 14k the day before 14k so it's like did did you guys see me hustling hard yesterday right no it's not about hard work it's about doing the one thing that changes everything okay you got to be an investor with your time do not try to be uh like a hustler nobody cares nobody you

you anyway I could go on and on about this but if you want to get rich fast you can't just focus on volume you have to focus on asymmetrical returns which means that you're getting one Input let's say I worked hard I hire people once but then they keep building things forever to give us a bigger output okay so we're chasing the most leverage on our decisions and money and most importantly time why because the goal is to be present not to be a slave to success and I swear to God I see so many

people who are slaves to success they're like it's a never-ending flywheel it's a never ending it's a never ending right race where they're Like no I need to work hard I need to I need I need I need bigger month after month no it's like no you can just set up infrastructure so you scale uh more effortlessly okay so um now a lot of the biggest bottleneck or the biggest question a lot of people say is like oh I'm not sure if I should spend the little money I have on ads who here would have

this question where they're like um like hey I don't know if I should Have you know I don't know if I should spend money on ads okay well let me show you guys the unit economics of the building release offer okay the most wonderful thing about the build and release offer which I shared in um here I'm going to show you guys what it looks like you guys were not there on day one uh you need a build and release offer because you want to be able to take your clients from where they're at to

Inevitably helping them get to their desired outcome okay and how do you do it you simply um you know you stack a bunch of mechanisms I'm trying to I'm trying to see if I can find it so you take care of everything you build the the media buyer for them you place Setters for them you do The Branding you do the marketing you do the you place you become the operator for them you build the systems for them right but you do it in a leveraged way okay so um Let's go back on here you're

paid to acquire clients and this is something that actually got um Hermos calls it client acquisition F fine like client acquisition what is it what do it call it again client acquisition fine finest acquisition financed client acquisition or whatever essentially just means the client actually pays for his own acquisition okay and here's the thing so let's look at someone who has $500 uh in ads budget Okay so on an average cost per lead which is six bucks you'll get 75 leads let's say 10 to 20% are booked on a call which is seven to 10

7 to 15 calls based on our value funnel metrics but this can be higher than uh than this in competitive market so I showed you guys people in the local businesses who are booking 50% of all the leads that come in okay now let's say you have a 20% closing rate that means that you'll close one to three clients if your Average ticket price is 10K right not including performance uh you can take this funnel these many leads and this budget and generate an extra 10K to 30k in revenue for mons right so that means

that that that gives you the following outcomes you liquidate the cost of ads 5% goes to a Setter which let's say on one deal 5% of 10K becomes 500 bucks 10% to 15% goes to a closer which is 1K to 1.5k and then 500 5% is the ad cost so the total cost per acquisition becomes 2,000 bucks okay and the deal is worth 10 grand so that means that before cost to fulfill you're profiting 8,000 bucks which is 80% okay the cost to fulfill will be let's say 2.5 to 3K right per deal that means

that you're profiting 5,000 bucks for every 10 grand for every 10K deal that you acquire right would you find 500 Bucks if it could generate you an extra five grand an extra 15 grand cuz this 500 bucks generated these many calls right if you close one or three out of these calls then you don't just close one 10K deal you can close up to three of them and now you're spending 500 bucks to close 15K right and the even a better question is how long would you keep finding the 500 bucks to keep spending on

Ads to make this type of return where every time you invest money you make 10 exra money back right well the goal is you keep spending money as long as you're profitable on the front end what do I mean by that is you keep acquiring clients you keep acquiring customers until you're profitable on the front end which will be for a long while at least eventually this will not necessarily consistently stay this Profitable over time but uh this is a good uh thing for you to understand right so you don't you guys need to understand

that when you have a build and release offer you're not paying for all you need to do is find a credit card put the credit card on on on Facebook on meta or whichever platform you want to advertise on get the leads get the grow specialist to reach out in five minutes okay set the calls get on a call no don't get on a call get a closer To get on a call let them close the deal and then just cash collect and get your fulfillment team to deliver okay now I want to talk about

Felix's and uh case study and story Felix's and Jolie story um but before I kind of like do so I kind of like want to show you guys a little bit of the before State and then Jolie and phix I'm going to get you guys in and you guys can kind of like we can have a chat so um by the way Felix and Jolie pointner up before they joined the Program and uh wanted to kind of like build a um they were going after coaches and Consultants right and uh Felix I guess you know

I'm going to ask you this question but I'm curious to know how many programs you've bought before but you know I feel like Felix was the type of founder who just constantly invest in himself to try to achieve success right but um you know before he joined or by the time that's my they said that's my bank balance going from 15K uh from this To 15K cash collected so he literally had $2.7 dollars Euros in his bank account right and then um last month like 10 days ago he said we just hit 102k in sales

today main problem right now are our time not cash related right so imagine going from this to this sending this message is pretty interesting and U you know the issue with the coaching and Consulting space for everyone who's listening to this I highly suggest you guys pay attention to What I'm about to say is become super super ex competitive okay only the top 1% of growth agencies gross consultant and coaches get 90% of the market due to their brand let me repeat this most of the marketplace in the current whose targeting coaches agencies and this

is one thing I want you guys to understand just because I'm helping agencies or I'm helping Consultants does not mean you should go and do the same as me okay I Have an edge I have leverage you do not so do not try to go into spaces just because someone is making millions thinking that you're going to also make millions no it will not work right so uh and then also the other thing is most coaches are actually broke right so what we did is we helped them after like a few weeks we realized like

hey this is this is this this acquisition this Niche is not really working out so we switched them to solar uh because anyone who's Ever heard Pier say this but he says that competition is for losers right if you're in a space where it's super competitive then everybody just trying to is they have a race to the bottom right meaning everybody's just undercutting themselves they're just saying oh I'll refund you 5,000 bucks if it doesn't work I'm like come on guys like please respect yourselves okay so the easiest win for some of y'all who are

listening to this right Now or watching this uh is just switch and go after a niche that have a little bit more uh less competition right target less competitive industries that are heavily reliant on lead flow and sales and just go build their clown acquisition infrastructure the same thing I just showed you guys today and I'm going to show you guys over the next few days you guys can go sell it for like thousands and thousands of dollars 10 15 grand 25k you just need to apply It to a better better uh better Market okay

and then if you if you're someone who sells a convenience offer meaning you don't actually bring value to Someone Like You don't uh you don't necessarily grow their revenue uh directly um you you shouldn't sell this unless you have status AKA brand or you're selling status meaning the person who sells Rolexes is not selling time like he's not trying to sell you for you to be able to tell time what he's Selling you is a status and the people buying status don't care about money they're just going to buy it regardless so you don't sell

a convenience offer unless you're selling status or you have status okay so um Felix uh before I go over your and break down your funnel and Jolie I would love to kind of like like you guys kind of like can um I think you guys yeah love to kind of like share your story I think it's going to be super exciting for everyone here um First of all how did you first meet how did you guys meet um actually like we've been I would just go first so uh we've been like in contact since like

two three years because like we long story short we've all we've both been in business for the past five years and um I've done a lot of business models myself so I started out with Drop Shipping e-commerce FBA like I spent over 30 grand on courses as you guess I spent a lot on courses as Well and um yeah like two years ago we worked on a project together so there was like one online shop I built and Jolie was kind of freelancing I was one of her clients in that sense and um yeah like

since then we've been in contact by the way the project failed so like I I didn't really get to sell a lot so um but fast forward to like four months ago we actually uh kind of met again and decided to do this together so like we actually were both working in the agency Space with coaches and I was doing more of like a appointment setting thing whereas Jolie was basically doing Facebook ads for coaches and then we actually decided to go for program so been part of your earlier program before that and then we

decided to join gcp basically which turned out to be really good decision honestly like best decision ever love it love it love it love it uh Joey so how long had you had you been helping the coaches with Facebook ad before um so I've been in the I mean I've been doing media buying for um coaches and consultant for the past two years and a half and started out as a freelancer when I met Felix um then switched to the agency model and yeah the biggest has been to you know schedule consistently and scale predictably

basically so and I feel like enhancing the offer was kind of the thing that would make things change and so when I when I four months ago I Started working with Felix said okay let's come up with a better offer and that's probably gonna help us get more lead flow and more call schedule but it wasn't really the case so it was just being yeah yeah which is an interesting thing um which that you just said because um if you are in a niche and you can you know you guys can share your experience within

the coaching and Consulting space um even when the offer was good how hard was it to still get Even leads and appointments yeah it's been crazy like like we we tried for one and a half months so like we literally like spend every day two two hours with the appointment Setters on calls and training them like we had I think at the start we had seven Setters and we let like three of them go was four Setters and um we actually also started ads and in total in one and a half month we booked I

think five calls or was J like Like something like that and most of them were unqualified like brokies and um compare that to what's going on right now like what so for me what I really because I want to I want in your own words or at least like what has been the shift from going from an industry where it's like super super competitive to and like working hard like grinding it out to pivoting to what you guys are to the businesses you guys Are helping like how did you how did the perspective shift around

what it actually takes to win like what what what was the shift of like okay let's switch offer let's switch n is and like seeing the amount of lead flow and the amount of appointments in the fallowing 24 hours it was was pretty wild I mean I mean we launched the ad we we we're running ad again for coaches and we got some level of result but nothing close To what we saw when we change our offer and the markets and just for me I think the biggest but Pi was realizing that I don't need

to do everything the hard way because I've always like I need to close the calls I need to uh you know work with a bunch of appointment seters to get those calls scheduled in the first place and just going from having to and that's what we also did when we started working together up just going from having to do everything myself to drive Some grow to actually having a team or having information in place you know to you know nurture the lead and the SMS reminders and the Clos that's closing the call um just like

it's just been a complete yeah completely mind blown by how um effortless it was you know to get those result I mean we had a lot of work that we put in but we had the same level of work that we put in beforehand but we didn't get as much result so we walk the same but got like 100 x results compared To what we had before you know yeah it was pretty pretty awesome yeah Felix what was your experience how did it feel to go from from from from being about to die to to

seeing to seeing that type of lead flly and that type of uh volume ofon and even cash collected yeah yeah like incredible like honestly like we I remember we turned the ads on for for the solo and we were still like on the verge of okay Should we go fully in on this or should we still remain with coaches so we did both for a while actually and like five EUR spent or no not even not even like like I think it was two EUR spent first appointment book and I wrote the to casc so

and um yeah like it was just sick and then like like from there there was literally like 5 to 10 appointments per day and um now now it's like just we're used to it like now it's now it's just like we we got to close them down and we Got to yeah like just different different challenges now it's just ex it's more like fulfillment and delivery so it's been it's been amazing I love it I love it and uh what are some of the some of the learnings that you know maybe you know I can

get you know Joey can go first like what is some of the what are some what are some of the beliefs that have changed since you guys Have kind of like seen the recent success and what are some of the lessons that I may not necessarily know what to ask you guys like what are some of if you guys were to kind of like give an advice to the you before you made this switch or to you before you implemented ads and everything like that what would you guys say it was Jolie you can go

first yeah I think the first belief def for me was just um be in the right community and just get mentorship and Guidance because as sometimes you feel like something is not working and you feel like you are doing something wrong or that you are not skilled enough that you're not capable of making things work and you feel like you have to work harder but just having the right Mentor just can that can get you into the right direction can make a biggest difference so for me that's even though I've invested myself into different mentorship

and coaching and programs Over the past four years it's just like the level of support that getting it's just I mean I'm just like I'm overwhelmed it's just I mean it's absolutely mind-blowing and so that's I think that has been the biggest thing because um just knowing that if you have a challenge you can go and ask a question and get a clear answer in terms of what the next step should be and term of clarity in terms of what you actually should do yeah it's been amazing so That's what for me would be the

first thing like get like a high level mentorship because that's just insane variable um and the second thing is defitely to just just it I mean I think I think you said it once um but it's like people that are winning are not necessarily working harder than you are or they're not more talented than you are and it's just that they have a better they have better inside they have better strategy So sometimes when we we do things and it hasn't work for a while you think okay I just need to keep on doing the

same thing and just work a whole lot harder but when you look at someone that's winning or people that are winning just ask yourself are they actually working at whole lot harder than I am are they using more leverage more system um better you know better offer better better marketing you know to succeed in in this in their space so kind of Because I've been doing this for the past two years and a half you know the agency model for coaches and even though you know I made money I was a had client I was

it was growing but it was really growing like very slowly not at the I wanted it to be and just seeing what happened uh last month and where just kind of the that you're getting it's just like wow this could have been a whole lot easier if I had the better better guidance you know yeah better Mindset better belief uh in terms of what's required to succeed so I mean those those are things yeah love it um Felix what about you yeah I'll copy that like honestly it would have not been the same by far

like without your guys help and like without the whole thing here like because it's yeah like the the support is just incredible it's just another level and I mentioned it I I spent a lot on coaching before but this is just like next level stuff here and This is incredible what you've built so yeah like honestly having having the support and having like a clear road map step by step where where from where you are to where you want to be and all these systems are already kind of in place what's not in place yet

has to be built in a way but like we get all the support and yeah it's just next level here so and then also um just taking things one step at a Time so because I've been uh talking about that with Casey for a bit and like huge shout out to him so like he really pushed us hard and um yeah really supported us during the tough times and yeah but like taking things one step at a time because like if you look at the whole picture at once then damn it can be really overwhelming

like right now we're also going through a phase where it's kind of a lot but if you just take one step in front of the Next and keep on going then like there's nothing stopping you from getting there so yeah yeah no and know yeah I mean you guys killed it like good job and it's it's not even about I see a lot of people are like oh like is it is it um like giving me shiny object like it shouldn't be about the niche it's not really about the niche it's also one thing you

guys have to understand is um how many people are actually in solar and can't even get Nothing from it right it's also about Jolie and Felix it's not just about you you don't just you're not just to go after sold anything you're going to make money no trust me it's going to just be the same thing as uh coaches and Consultants so you need to generally be good and to offer a niche something valuable and you need to be the person who deserves their their their business okay so I don't want you guys to see

this as a oh it's a solar case study It's not a solar case study it's a it's people who've been grinding for the last two and a half years three years four years trying to start a business and all that time has compounded to in one decision in one pivot it has compounded into everything just hit once and all their experience they took it put it into a better vehicle into a better offer into a better industry and they got what they deserved so if you guys do not have anything that make you Deserving the

niche is not going to make you successful just like there are people who are serving agencies and are still broke till this day some some of them may be on this call there are people serving people in the coaching and Consulting space making what a million dollars a month and there are others who can't even make three grand a month it's not about the niche it's not about the offer it's About your offer it's about what you deliver it's like how valuable are you right so do not think that like I'm not trying to take

away I don't want to take away from the entrepreneurs running the businesses like it's the people it's not the niche but I want to show you guys um a funnel breakdown that I did for uh for Felix's and Jolie's Pho because uh on a call I was just trying to break down their transformation and um and essentially This was maybe like when they had collected like their first um 15 20K so it's so after that they spent more money on ads but they had spent essentially 2K on ads uh the average cost per lead was

$6.5 and Euros or whatever you can just ENT switch the the currency uh average cost per book call was $12 they had booked 169 calls and here is the thing the first 80 plus calls or the in total out of the 169 they had a pretty bad show rate uh but 80 calls so Let's say around 50% of the calls they had taken them themselves right or around it was like a few weeks or maybe a month timeline and they had no closed deal so when we see that we're like hey forget this let's get

a closer end the goal was not oh Felix or Jolie hey let's spend some time and teach you guys how to sell no way no way that's not nobody has time to do that right I don't have time to do that I could get someone to help them build a sales script we do Have sales scripts we do have everything but to become a good closer it takes like 500 sales calls we ain't got time to waste that many sales calls so what we do is get them to build a hiring scorecard get them to

get closers to apply find the best closers who have already closed in the Solar Niche and look at this the following 25 calls were taken by a closer 14 which represents 14% of calls uh that were totally booked no no like Um 14% of the ones that actually showed up were taken by the closer and I 25 calls five deals came out of it which is a 20% closing rate okay and then uh since out of 2K to get uh on an average call so they got 25 calls and the average cost per book call

was $12 that means that to get these 25 calls that ended up as five deals it actually only costed them $375 right to get the calls that were taking by the closer so technically if You really look at the I mean of course the total acquisition cost is going to be the 2K ads and the compensation but if you were to look at the money spent on the calls that were taken with someone who could close it's only $375 invested and they were able to cash collect $220,000 in 11 days and a percentage on performance

so they have a performance deal that means that they got a 53x return on investment on this $375 Investment invested right 375 bucks invested get the leads get the appointments to make 20K cash overall Roi is like 10x two grand on ads 20K cash collected right and this is what I want you guys to see it is not expensive it is I mean is it not expensive it is expensive if you try to just go close everything and you don't know how to close and you just try to get thinking that okay just booking calls

is going to make you uh is going To get solve the problem for your business growth no it is not you need to solve every single area of your business which is what we focus on okay now uh let's go and assemble everything together okay um I want to go over this funnel and uh just quickly important before I go over the actual structuring everything if you're in a niche that doesn't have much competition you don't need to uh you don't need all of this to get results some clients will just um Some clients will

just put up a no brain our offer right ad going up we put up a lead form a call funnel and it's printing calls which is the case for leel um at scale impact. and uh they're literally fully booked out for the next week which should be um so they were thinking of they were so booked out that they were trying to open up for the month following month right and so it doesn't necessarily mean that you need to have this whole thing set up but the Reason why I still suggest you guys set up

this funnel and by funnel I'm not talking about an actual like landing page I'm talking about the whole thing is because you end up with a problem of show up rate okay and this is what happens for leel uh we need to get feedback on how to improve show up rate as most calls are a noow even though they spent 300 bucks and got 51 sales calls if no none of them show up then it doesn't make any sense so that's why I Highly suggest you guys go and implement this funnel okay so let's go

over the funnel real quick together and then we're going to solve the money all right so let's go over this Okay cool so um there is Beauty in Simplicity and keeping things simple so for me what I really like to call this this value call this value funnel really is really simple you have one asset you have one funnel the goal is to change one belief or to convey one message and You have one conversion workflow right so what is the one asset the one asset by what I mean by one asset is um you

need to have an asset that allows you to change your inous beliefs so as an example if for me for let's say for you guys the thing that I really want you guys to understand is you need a build and release offer no M no matter how you want to put it um I'm going to put this guy I'm G to hide this um so no matter how you want to put It nothing is going to matter about clent acquisition and everything like that until you guys change your offers because you guys are not going

to be able to afford the lead cost the appointments that are cost the closing cost if you don't have enough money per deal so for me what I would do is I would build a Sal asset or process selling vsl or an educational vsl right that goes over a specific case study or a Process okay a process around how to get more appointments a process how to get more appointments to show up a process around how to charge more money okay but it needs to be the thing that the market cares the most about okay

or I can just use a case study so if I wanted to get more clients in the Solar industry then I would probably push the the uh Felix's and Jolie case study and then I would put it on a funnel and it would literally look something like this um so It would look something like this as an example right and I'm just going to create the best asset that I can create I'm going to put it on a landing page I'm going to drive traffic to it okay uh the value vsl structure um which is

something I'd love to give you guys the structure of the vssl but uh unfortunately a lot of people pay a lot of money for that so I'm not necessarily going to go over that um but the thing you guys really want to Focus on when you're building it out is the following you need a headline and that headline needs to be a how to headline okay how to achieve X without doing whatever why is that important because in the newspaper uh they realize that the best performing headlines were howto headlines so do not try to

craft it certain ways just do the howto okay and then the first thing you need to do in the first three 60 seconds of launching starting your asset your value Video you want to show proof If you don't have proof I'm sorry but you're not going to it's not going to work as well okay and then you also want to call out who this is for right and then you want to clarify the outcome of the asset that they're about to watch and then there is something called the education phase and then you have the

CTA so this is kind of like briefly I'm going to show you guys on The actual asset because I have a few checklists on here um what you want to do on the asset is you know you choose your Insight the Insight can either be um a case study or a process you need to create your value vs Cell which is headline proof proof of claim and then also add in some social proof client results right you want to call out who this is for you want to clarify what they'll get out of the asset

the training and then you have Education phase you will have um because each single for for a belief to be like installed in someone's mind you can't just rely on one example like oh you need to run ads no you need to have multiple angles for you to change uh their beliefs so you probably may need to have analogies right but then you have different stories at each step okay and you do it three times first maybe you may need to explain the offer then you may need to Explain the important of having content up

then you may need to explain the importance of Leverage with ads right the same process that I've walked you guys through over the last three days is the same thing that you guys need to do in one single video it could be 20 minutes it could be 30 minutes it doesn't matter and then the call to action what I really like with um the call to action of um of this value funnel is uh or the vssl actually I can Actually show you guys this one real quick because it's going to be super super helpful

I'm going to show you guys how I do call to action so uh because yeah I think this one is super valuable I can't I think it's going it would be a it would be a disservice for me not to show you guys um going to see going to show you exactly the thing because this one is really good so when I'm doing a a call to action I like to Do the following okay and I'm going to do it right now I'm actually going to add it on the actual thing right now so for

those who have actually access to the VIP ticket you guys are going to be able to access this call to action structure right um so look at this what I like to do is the following I like to present the growth formula which I've talked about before in my content on webbi everywhere okay you don't want to Sell people like hey book a call no that's that's that's too basic nobody's G nobody's going to fall for that okay what you want to do is the following you want to explain to people that the definition of

intelligence and which is equal to the definition of growth comes from rate of learning plus the rate of change meaning in order for someone to grow their business they need to learn a lot and then they need to change even faster right the quality of the insights The speed at which they acquire the insights the volume of insights and the how the the quality of the actions the speed at which they change and the volume of repetition they put in is what leads to someone making 10K a month 100K a month 500k a month okay

you can't just focus because if you try to just focus on learning how to make 100K a month 500k a month like you guys are learning today you guys are not going to make 100K 500k a month I can promise you that The only reason you guys are going to make half a mill a month is if you match the learnings with the behaviors okay so I just told you that right so what I like to do is I like to offer the opportunity to people who want to change not just to learn the ability

to have a walkthr or an implementation call uh where actually walk them through how to um I like to solve the second layer of the of the of the formula of growth On a call right that's how I position it so you guys are getting the knowledge now you need execution right and then I give also like the the bonuses of what they get on a call and then what I also like to do at the end is um is just you know just put some limitations like hey 35% of calls get automatically cancelled 50%

don't go past our Discovery vetting process which which is not fake scarcity by the way like it's generally true because we Cannot help everyone and not everyone is ready for the help so uh that also kind of like limits it and um I like to put value so like that's how I would like you guys to start positioning your call to actions do not just try to say someone hey book a call so I can sell you something no here's why you should book a call because this is the underlying truth right and for you

guys when it comes to the funnel uh I'm going to show you guys I'm going To go to the next step is this helpful by the way is that call to action helpful perfect beautiful yeah I just wanted to to show you guys better call to action Which is less salesy it's actually just based on facts and it just it's just more it's just a lot more attractive okay so when it comes to this funnel that you guys have here uh it's really simple um make sure getting people's um name email uh phone number Okay

it is super important to get the phone number because I'll show you guys that we don't actually do Outreach on uh much Social we don't we just actually move things to to text so you want to make sure that you're say hey we need your um phone number to give you the assets okay uh so you need um and then by the way if you guys get access to NBL for those who are in Natural Born subscription where you're like paying the $49 a week you guys get access to The snapshot and if you're in

gcp um you guys get actually the the whole thing okay so you guys don't need to rebuild everything um main page vsl page and a thank you page I I'm not going to show you guys right now but you guys could get access to that um some other time um promotion so you need the funnel promotion here is how you need to think about it you're going to need to promote organically end with paid ads it's not just one or the other you need to go on Social media you need to add the link in

BIO everywhere Twitter Instagram Facebook LinkedIn I don't really care and then every week what you want to do is you want to promote on your stories and just literally be like hey I just created this new training click the link go check it out okay in your long form videos on YouTube you want to embed every the link to the asset on every video in every podcast if you do podcast on Spotify make sure that the link under That that podcast episode is the actual asset okay and on your email list you want to make

sure that you're promoting it one to three times a week right why are we doing this because we want to get as many Ops as possible every single day uh paid ads ad creative campaign structure is really simple this is actually pretty simple right paid ads you need an ad creative you need a campaign structure which is just focused on traffic and What you want to focus on is the following you want to make sure that the lead cost is 10% or lower of your cost per booked call so if 150 bucks is spent on

ads gets you a booked call um directly or with a gs do you want to aim to have $15 or less cost per lead okay why is that super important because it allows us to have a funnel that is scalable if your lead cost is 50 bucks I'm sorry but you're not going to scale this right if you're getting 50 bucks Per lead yeah it's not going to be scalable okay now when it comes to co conversion you really want to really focus on two things you want to have your nurturing automated emails SMS and

you want to have the appointment flow right I'm going to show you guys on the actual doc because this is what you guys will have access to okay so um So funer creation direct people to the groups you're going to need a headline you're going to need a host in youra CTA want implemented um promo really simple add to your IG on YouTube CTA push weekly emails and for uh ads examples I'm going to show you guys real quick uh we have this note ads I'm sure you guys have seen it which is performing really

well right um well I think I can yeah could I could show you guys the cost per lead but I'm going show you guys later Later uh but this ad has really working pretty well right the ad structure and then also for those who have access to the VIP ticket you guys are going to be able to access this doc which is like an example of um of a coaching ad no it's uh we actually we've started doing documentation of ads uh in different Industries solar real estate Home Remodeling SAS recruiting chiropractor MedSpa agency owners

closers um and you know whoever has access to the VIP Ticket you guys are going to be accessing the actual um example of an ad copy framework so just to give you guys a little bit of more help on it okay uh but anyway for the ad you guys want to have a someone call out the ideal Prospect you want to have the howto you want to make sure that you're promoting the download or receive asset okay you do not want to pitch book a call right because if you book pitch book a call the

cost per lead is going To go what through the roof we don't want to deal with that we want a lot of lead flow we don't care about book call because the GS team the systems are going to take care of converting them into a call right you want to increase the proceed value by sharing the cost in time or money um that you have spent or invested in accessing and building that Insight so as an example right now this growth Creator challenge that we're doing you Know I don't know how many pages we're at

but um we're what 101 pages in so it's like you know I built I created this thing things over the last two weeks so it's like no matter how you want to put it I had to spend some time creating this asset so when I do go and sell it you can't say that it's not worth something right so you want to actually mention it like hey I spent two weeks and however money building this out or this thing has made me millions Of dollars to understand all these things and then that will increase the

perceived likelihood of someone clicking and giving you their information right um this is the campaign structure Okay cool so when it comes to conversion nurturing flow first email should be to invite people to the Facebook group okay the second email should be to sell an implementation call so that you should add a call to action in your second email and then the following email Should generally be about case studies and more content to nurture your um your leads when it comes to appointment setting you need a few things you need to set up a notification

Channel okay that I showed you earlier on Discord or slack you can do it wherever and then you want to make sure that your team or you have someone who's reaching out in less than 5 minutes if you reach out more like if it takes you more than 10 minutes to reach out don't use this Funnel just generally give up like don't don't do anything if you do not respect this rule of 5 to 10 minute reach out speed to lead uh thing Insight this will not work you will go broke not making money the

sooner you reach out to someone the faster they're going to reply okay and then you want to have have your team leave an emoji when they reached out or leave an X when they haven't uh when they can't find the lead okay um we PR Primarily right now are relying on SMS on WhatsApp and iMessage or telegram we're not necessarily calling people a lot of people are doing outbound di we're not doing that you need to be tracking your output like a hawk okay if you try if you're not tracking your this these metrics uh

I'm going to try to see if I can show you guys something um so this is like a this is like a kpi sheet social tracker Outreach sheet that we use for um to Track everything we track Cod outbound okay I'm going to show you guys we track cold Dow bound we track organic optins we track paid ads leads we track Facebook group members we track two steps we track everything everything has to be dependent on these metrics if you're not tracking you don't you're not going to scale I promise you that okay so you

need the system conversation workflow is what we do for these leads The first the process you know I've have I've have a lot of assets around conversation workflows uh I think this is something you guys can get if you guys ever join Natural Born leader or you ever work with us we can help you guys craft your uh conversion scripts but here is the thought process around the the workflow because this one is is going to be super important too you do not want to start the conversation by hey uh I just saw that you

just um opted In would you like to book a call no way instead what you want to do is you want to offer a gift you know be like hey I saw that you opted into the train um you know train you opted into the growth Creator challenge would you like for us to uh would you like the dock that we use to create the training right most people will do what will say yes why would someone say no to that and then you want to find in efficiencies in their business you be like okay

cool What are you where are you at in business what are you struggling with and then they're going to tell you what they're struggling with then you want to leverage those inefficiencies and tell them like hey you know you could actually get better results if you had a build and release offer and you leverag ads and you leverage grow specialist and a closer right would you like to have a call and have the team walk you through That people will be like of course right so you guys are going to need a growth specialist you

guys are going to need a notification Channel you guys are going to need to keep your team accountable to reaching out fast enough uh you guys are going to need to track your metrics you guys you know are going to need something like the social tracker you guys are going to need the conversation workflow you guys are going to need to have inefficiencies as an example could Be hey what are you relying on to acquiring leads what the volume of the leads what's the cost of the leads are you managing everything yourself how long have

you been using this method or strategy have you looked into more efficient and cost effective methods okay and then you want to offer a walkthr right using efficiencies against the prospect offer walkthr impementation of new and better approach wait for the for The yes do not Pitch the link before they say yes and then give them the link follow up every 24 hours right all right so let's go over the homework for today um you need to go through the launch checklist you need to get your process selling vssl up you need your landing page

up you need a grow specialist and you need to track your systems and you need to remove yourself from selling and then you need to just sit back relax spend some money On ads and let your team make you wealthy and you don't need to to wait 20 years to to be Wealthy by the way you just need like three years cool what today's helpful beautiful beautiful um tomorrow we're going to talk about fulfillment because again if you make a lot of money you're going to need going to owe a lot of people a lot

of value right so how are we going to deliver on this value tomorrow we're going to talk about um We're going to talk about fulfillment and um and how you can fulfill now tomorrow what you guys can expect is even though I've said hey deliver the most amount of value tomorrow you guys will notice that um you need leverage to fulfill you do not sell your time you do not sell a bunch of done for for you to really like Implement and release and then you sell Management on the back end okay so management and

Consulting all right cool And um yeah if you're watching this on a recording and not you guys just someone else and um you guys want to become Partners please come in let's join join gcp I would love to get to work with you guys but uh anyway true uh guys take care thank you guys for joining today and um and then uh yeah let's change the world okay bye-bye later guys okay so um today's day four we're going to be talking about fillment Retention models and uh what I was saying before I started the recording

is the fact that in order for me to scale I had to kind of like stop thinking like everybody else if you kind of like look at what everybody's consuming and do exactly as they are doing you end up with just average results right and the reason to that is because even if something is good if enough people start doing it it actually becomes less efficient right I'm sure you guys have Seen people make a ton of money in different verticals and different offers but when people start doing exactly the same thing that same opportunity

goes back down to zero okay so uh uh the build and release model is kind of like um something that I had to kind of like introduce in order for me to stop uh competing and just essentially just compete my profits away all right um and um yeah for everyone who's in the the The community and N your born leader who bought the VIP ticket please remember that tomorrow we have a Q&A so um expecting you guys we've had a lot of people buy it more people than we expected so that's going to be good

uh if you didn't not buy the VIP ticket I'm not going to be able to answer all your questions because if I try to answer the questions of 300 people I'll be in trouble right so um it was it wouldn't be just it wouldn't be doable so that's Why we released the VIP ticket um and uh while we just are about to get started please just show your face put on the camera stop stop unless you're on a sales call there's no reason why you shouldn't have a camera on okay so if you're here just

be here be present don't don't try to multitask and try to do Outreach or try to build systems and try to do anything that isn't here if you're here be here right uh are natural born leader Subscription allowed on the Q&A well not tomorrow because it's more specific to the VIP just like the people who bought the VIP ticket are not accessing the Sunday call that for the Natural Born leader members right so yeah all right cool cool perfect so let me just um get this going and then we'll get to work the biggest bottleneck

when it comes to the build and release offer is going to be fulfillment right uh not necessarily because it's hard but Because you're solving a lot more problems therefore it's a lot more complex than just let's say finding a contractor can do Facebook ad right so I'm about to get started started on here all right cool perfect so how in the world did I go from struggling to fulfill Clan acquisition services at 30k per month to effortlessly delivering 600k a month in Clan acquisition infrastructures right because I mean this kind of like doesn't make any

sense Because at 30k a month I was in more pain than I was in at 600k a month right and the point of today's uh top training is to kind of like go over how exactly did that happen and the insights in today's training um I believe have the potential of turning you into a legend not necessarily because you're going to learn how to get more appointments or how to get more leads or like better shorter sales cycle but because I believe that Operations and operational excellence is what differ shes people who are great marketers

who can make a lot of money and just you know I guess get rich to the ones who actually become um wealthy and the reason that is is because for something to scale it's less about acquisition and it's more about sustainability and allowing throughput in a system okay so a lot of people just get started in business they just purely just focus on hey let me get leads let Me close deals let me make money okay that's great but you need to understand that in order for you to scale it's not just being good at

acquiring leads and acquisition skills you also need to learn that there's a second layer of skills that you need to acquire which is how do I scale that that unit of activities and instead of maybe making 10K per month how can I make a 100 Grand a day how can I make 100 Grand an hour how can I make 100 Grand a second right um in case you guys have not noticed I this um chart I've shared it in a training before but um I think Amazon makes a billion dollars a day like $1.2 billion

a day right there is no single marketer who will make a billion dollars a day because to make a billion dollars a day it's not about oh let's just put a discount code or let's do some scarcity or some fake urgency no you need to be able to fulfill on the billion dollars So therefore the more like a nine figure skill a billion dollar skill it's more about oper operational efficiency than it is about acquisition okay so let's get into it um in my opinion there are really four key levs of Leverage fulfillment and if

you guys understand these four should be impossible for you guys not to scale if you want to scale past 100K a month profit you'll need these four things DED uh before I share the Process of acquiring them let's discuss the main failure points of companies that can't deliver results to their clients and let's talk about the level of talent um which is average most of the time uh companies that cannot scale it's not necessarily because they can't acquire clients but it's because they can't generate the results that their clients paid for so most people's thought

process when starting and scaling a business is uh hey let me get A cheap contractor so I can have 60 80% margins so their team ends up with average people trying to deliver extraordinary outcomes to businesses right but we all know that inputs equal outputs if you eat you're going to look like you're going to feel like if you eat well you're G to look good you're going to feel great right so how exactly do most Founders the most agencies the most Consulting businesses think that average Talent on their team Is going to equal above

average output right it doesn't make any sense it's literally Insanity right so this leads to a NeverEnding cycle of acquiring clients and not being able to retain them right and this is why for me the biggest thing that I had to solve and the thing that I think made clown acquisition that I am more like a lot more um I guess successful in a short time span is not necessarily because it's because our emphasis has never been Clown acquisition funny enough our emphasis has always been hey let's give you let's help you create the thing

that your Market needs and wants so that they can actually see results and then the legion and the acquisition is going to be effortless right now what about agencies who have great talent but kids still can't scale because it also happens there are people who have amazing people like super talented um uh people on the team but they still cannot Make 100 Grand a month well the issue is the problem here is how leveraged are the people right now now as an example I'm going to use a pretty uh um like a live example so

we have a media buyo who's uh who's worked with a lot on different accounts currently spending a lot of money on ads up spent up to $60,000 a day on ads um and you know I'm going to use him as an example to explain the importance of being leveraged I'll share The following scenarios scenario number one his job is to set up accounts find audience work on copy add it to the ads manager right so as an example like just like the ads manager if someone else is creating it provide uh provide guidance on Creative

run the ads look at it every day every week and optimize continuously right well this scenario lead to the media buyer being able to handle 10 accounts If the work is isn't too complex right and you know since media buying is a leveraged job which means that you can deliver uh great outcomes pretty fast that means that you can charge proportionately to the value you can deliver so there are agencies which generally charge 10K a month uh for their services of media buying okay now what most people don't understand is that even though this is

like a leveraged Job the actual input output relationship is still symmetrical what do I mean by that that means that even though his skills are more leverag and he's using technology compared to let's say doing Outreach his performance is still tied to time which means that the scale of Leverage is still pretty low well not pretty low but it's it's lower than infinite leverage okay because guys regardless of even even for Me in my situation the reason why I'm here on a doing one call and this I'm doing this challenge right instead of trying to

talk to everyone oneon-one uh is because even though I have knowledge that is pretty leveraged if I try to give value to each one of you guys one onone no matter how great of insights I'm giving you guys I will never hit a hundred million I will never do a billion dollars trying to do trying to give a billion dollar worth of value one Person at a time so you guys need to understand this just because what you do is leveraged the model of distribution of that value also needs to be leveraged does it make

sense okay drop it in the chat if it does please because this is a super important lesson I don't want you guys thinking that Leverage is about oh let me just use technology no it's also like okay well how are you going to distribute the work okay so for this Case uh if they if scenario number one the uh Team Member even though he's using ads the way that he's doing the work is super traditional it's super like The Leverage is super low right now let's look at scenario number two the job of the media

buyer changes from done for you to documentation and setting up accounts and consulting or auditing accounts so 80% of the time is spent creating documentation of this of the setup of Accounts the best performing audiences interest copy placement creatives best actions for optimizations or for troubleshooting 10% of his time is spent only doing setups and the remaining 10% of the time is just auditing and Consulting okay now look at how look at these the time allocation 80% is on documenting and 20% is just on like actual done for you or Consulting work Okay this is

what you call build the out of building right this is the work that changes the game okay this here is just like come on like you're not going to do nothing here this is where Superstars live this is where people who code people who build platforms this is where they reside because this is infinitely leveraged okay how much more impact and value can this person deliver is the same person Right is the same individual this person can deliver a lot more value not because he's doing more done for you stuff but because he can Del

can deliver the best insights and processes to 100 times more people every single month okay now he goes from being just a you know leverage uh let's say lever like the level of the scale of Leverage he has he goes from maybe level five to to almost being infinitely leveraged Because this is a productized this is something that everyone can consume as soon as soon as they become clients okay want to make 100K a month to 500k a month profit more of your team members more of your Superstars will need to be leveraged okay forget

about oh I'mma just um I'm just going to be just hire my team and they're going to do work work work work no no no no no they need to go from this where they're just okay Cool they're doing great work you're making some profits on you're essentially just kind of like um looking at how much they cost you and then you're looking at what your clients can uh you're just doing like labor Arbitrage right so that's not that's not where you make billions of dollars okay you need to get them to be more leveraged

you can still scale to 100K a month profit with it done for your team but the traditional agency model you'd Have to be generating over $1 million per month to make a 100K profit and this is literally be like this is act an actual fact how many people here have a big team who are running traditional agencies like a team of like say like 10 or more people I'm curious anybody or how many people are actually maybe running smaller teams but making let's say like I don't know and Mauricio what's your what are your Margins

30% cool smaller team yet the margins are 50% yeah like it doesn't make any sense now do you know why you guys are having lower margins uh it's not necessarily because your team is big but because the team the talent on your team is not good enough for you to make sense of charging ridiculous amounts of money your talent dictates how much you charge right cuz as an example I have Team members that I pay like 14 Grand a month right just one person 14 Grand a month are you going to tell me that when

I pitch you that our program is 15 grand plus rev share are you going to are you going to come to me and complain no well to be honest I wouldn't even hear your complaint I would just be like okay what are you talking about because just one person on the team 30 plus employees you're complaining about You not wanting to pay 15 grand when one person's salary a month is not even what you're going to pay that gives me the courage to be to go to the marketplace and be like hey you either are

going to pay it or you're not going to pay it it's up to you right so but when you have a team that is not talented enough let's say you're using a a lot of vas a lot of cheap labor what ends up happening is when you go to the marketplace you know that your team is Not Superstars so therefore subconsciously you start thinking oh let me charge two grand a month well no wonder you'll never make any money right the talent on your team dictates the courage you go to the marketplace and charge the

marketplace okay so um anyway let's let's get into it cool so um so yeah the tradition agency uh is good but it just takes a crazy ton of of um of um of margins away Okay so now how does your team become leveraged first step is higher better talent and pay them well right um you know quarterly if you know the company's super profitable I'll give out like $10,000 $30,000 bonuses to my team members right um not not necessarily because I have to but because I want to because the more I pay them the more

they're committed to the vision and the more the more they can even want to become better because a lot of you guys Or for me the thing I want to avoid in my company is to have people who are just here to do a job I don't want you doing a job if I want someone doing a job I'm just going to find someone who's working at 95 and just hire them and just tell them hey do this or just keep doing your your daily activities okay I'm gonna can find a like a robot and

uh just uh can find AI to to do repeatable stuff right what I want is I want talent that can think They can come to me knowing more than I can and be like hey Serge I think we should redesign the whole system okay and I'll just be like yeah for sure yeah please let's do it how are we going to do it they give me the answers okay so you need people who are better and you need to P them pay them better okay so um I was about to show you guys but I'm

going to be showing you guys kind of like what our internal base I think I can show you guys real quick what our Internal base looks like of hiring um so um so for us we're always hiring right like we have a lot a lot of um a lot of a lot of different things where we're just constantly hiring right where we're looking for you know content specialist customer support head of product and success uh quality assurance creative directors vsl creators uh so we build all these bases to allow us to be able to um

to essentially just have the best Talent on hands at all times right and this is the thing that you guys need to be working on it's super super important for you guys to be building Talent pools okay and I'm going to kind of like explain to you guys what the value that will come from here uh so yeah so just find the best people and just pay them well the next thing is systems scale is impossible until you replace every reoccurring action and decision uh within with the Systems and processes what do I mean by

this okay um when you're starting a business right so there you you end up with things that happen constantly things like um you know send 100 DMS a day right things like follow up things like check in with a client things like um things like um I don't know like um like funnels right uh things like like uh quality assurance right QA okay and the bigger you get the More the more happens okay so now most people will never scale because they think that oh I just need a I just need to keep doing things

myself I'm going to do the followup myself I'm going to do the Outreach myself I'm going to check in on a client myself and then what they end up happening is with their 8 hours to 10 hours of work per day it ends up being consumed by unleveraged Tasks okay and if you're doing unleveraged task guess what happens no scale happens why because your 8 to 10 hours per day is spent doing things yes that are valuable for the company but that don't necessarily need to be done in a non-leveraged way as an example DMS

just use ads and just follow up with optins follow up build a sequence on go high level and just automate the follow-ups you want to do check-ins Automate the check-ins with apier with a bot on Discord on slack okay funnels build a plug and play funnel for every single funnel that you'll need to build for your clients quality assurance instead of you just being like Oh the the success team is going to do quality assurance whenever they they they they feel like it no systematize it it happens every Monday from 10: a.m. to 2m and

every 15 minutes you're doing QA for each client right 15 minutes 15 Minutes 15 minutes 15 minutes 15 minutes okay or at the end of the week or at the end of the day you're reviewing end of day report okay if you don't spend time systematizing things like this you will never scale right you need to you need to buy back your time what essentially systems do is that they're buying back the time that you would do to make the decisions of doing the work because for Someone who's needing to check in with clients and

who still need to look at building funnels they have to make a decision on checking in they have to make a decision on funnel building but if you end up building systems you never need to waste time making decisions which is super super uh helpful okay now I want to show you guys what kind of systems you guys will technically need okay and this can be used for your own clients too by the way so uh as an Example like email optins okay so for us we have a way where uh when people opt into

a training I don't just want them to be on ghl I also want them to be on active campaign right now it's possible the unleveraged way of doing this is download CSV and then upload to active campaign and do it once a week right but if if since I know that this is an activity that happens every time that That is reoccurring that is recurring I would not get my team to do this every day I'm just going to be like hey guys okay now it's time to build a system because this thing keeps happening

so we go and start Building Systems okay so let me show you guys some of the systems we build so as an example this is like a workflow for email optins so they opt into a funnel we add them in the lead Pipeline on go on uh go high level right and then uh email sequence is sent we Also notify the team where on Discord and then the team DS the prospect in five minutes or less WhatsApp workflow social Outreach workflow and we track convers in a social Outreach tracker okay so you need something like

an organic leads pipeline because we have tracking because we need to track paid ads as well as organic leads and then you also need the actual workflow in the um uh in the the workflow on the back end of ghl so you need things like hey Add a tag when someone opts in why do you want to add a tag because you want to know where they came from you want to also update the contact field you want to update uh you know create or update opportunity and then add a web hook I think the

web hook sends them to active campaign right uh Alisa I think right yeah I think anyway so anyway so as an example this is yeah cool perfect or as an example for People opting into the 5-day challenge um you know we're tracking the organic we're tracking the paid ads uh doing the same thing creating the opportunity then they're getting sent into the email flow right and then there's just a bunch of email happening um okay um so yeah so you need to automate all this stuff okay and then the team just comes in here and

um everyone who's opting in they just reach out and they track them on a system okay and then the let's say the Next thing you need to track assist system you need to have is like the appointments and Sales Systems every person who books a um you you're going to need booking links per Source what does that mean every Setter every person working in your company in sales or appointment setting needs to have their different um different links because you want to attribute their booked call to them to them to them to the proos to

the GS okay then you also need to have Qualification qualifying questions you need to have automatic disqualifications let me show you guys what happens uh with with our within our business um cuz we get a lot of people wanting to get on a call with us to to try to work uh with us but um but sometimes we can't help everyone right now traditionally most people would just be like oh let me just get on a call with this person and try to see if if they Maybe may be qualified or if they maybe they

can buy or services but that's not a scalable thing why because it's it's a recurring thing where you're getting people who aren't qualified to work with you but you're having to jump on a call waste time on your calendar and then just be like hey even if it's five minutes wasted because in five minutes you can just be like hey I'm sorry you're not ready for for a program Because you're not making you don't necessarily have the foundation of skills or you don't have the capital right most people keep doing that or they manually go

on a calendar and based on questions they cancel them but for us on Discord you get what automatically cancelled right so Al who booked a call today um you know like was marked unqualified why because he doesn't have uh probably doesn't have the scale probably doesn't Have the money right so this allows the team to insanely just be more efficient right so this is like a system that would be good for you guys to build out okay for yourselves or for your clients now the next thing is you know create opportunity attribute sales to Setter

or sales rep notify the team create record and tracking database email sequences email sequences per sales stage no show no show sequence followup rebooking Data Tracking organic paid cost per Acquisition commission attribution calls per booked Source okay sales go pipeline calls booked workflow right so this is Discovery call and strategy session because we try to qualify people on the front end and if they're qualified and we think we they're qualified to work with us then we send them with uh our growth consultant and you'll kind of like be walked through how it can help you

right but these are Things that you need to build out because if you don't have these things I promise you you're not going to make uh millions and millions of dollars every year okay and and then you also need to have sales trackers okay and then you also need to have um kind of like a and the sales tracker really just does the following I'm going to show you guys sales calls ghl automation track all the calls scheduled and canceled based on the changes of stages in ghl Revenue Stripe successful payments so we actually link

if you guys ever kind of like work with us we're going to link this with your stripe so everything will be coming in or stripe or PayPal however you collect your money and uh you get stripe successful payments stripe refunds stripe disputes upcoming payments right A lot of people especially when you start scaling payments future payments become a mess to track so you can either have someone You're paying fulltime to go and follow up with every person or you can just automate it so that we know that um I was about to show you guys

upcoming payments but I don't think it's necessarily worth it uh can show you guys some other time uh expenses kpis right daily tracking Tri aers end of day Setters end of day closers end of day okay so for me I get data every single day I don't have to go look around left and right okay and then you also need Things like onboarding workflow so you need an onboarding workflow for your clients because if you're signing three new clients a day two new clients a day one client even one client a day is insane amounts

of work if you don't have everything systematized so you need a go high level contact go high Lev a form filled out client agreement sent welcome email signature yes or no okay if the signature is done then client email sequence is initiated discode Channel Created welcome message tags client materials created Circle logs newly Grant granted client record created and a table and client CRM okay deal record created uh guys I don't even know but let me show you guys real quick what it looks like when someone signs up um with us I'm going to try

to use uh I think we had I think today we had a client who signed up so let's try to see Ryan we had two people sign up today Which is crazy I don't know how the amount of people are signing up right now while I'm doing the challenge is crazy um even though I haven't pitched anyone it's pretty insane okay so check this out I'm going to find cuz I need to show you guys what it looks like scale okay because systems is going to be super super important can um Jill could you tag

me in one of the channels that are newly created just did okay cool let me See where is it so let me show you guys real quick I'm going to show you guys just the back end um so as I told you guys right now the way we're running um gcp is more like a it's almost like a partner level type of thing where we're not we we moved away from just having like a big big group model and we just realized that we could just focus on one client at a time and just help

them scale Jill uh yeah scroll scroll down it's in The Gcp Branding it's R right there go with the notification yeah right there right there you were on it Ryan go down go down go Ryan Ryan okay perfect perfect all right cool so um so Ryan pays an invoice okay and the following happens a channel is created for him this message is is is me sent out right hey congratulations taking the first step towards killing your business working closely together we let him know that he'll have access to a growth Consultant a sales consultant he'll

have access to a recruit team he'll have access to client success right so every so now everybody just messages him out okay so guys uh I'm sorry for sharing these links but hopefully no one is going to kind of like jump on them we may need to change these links after today oh my God but it's okay let's just give everyone the sauce Okay cool so uh in in in that case so you know like he now has access to uh to everything okay So this needs to be happened a it needs to be automatically

happening it can't just be a oh okay someone is going to send him a link and then we're going to schedule a call and then we're going to do this no no no no everything needs to happen boom boom boom boom boom okay and you need these all things systematized right and then you need to have client email sequences you need to have um onboarding date uh welcome to the growth Creator I mean I'm not going to show you Guys all this stuff right and then one of the most important thing that you guys need

is the following a client wins database right why is this important I'm going to show you guys why this will become super crucial for you guys but you guys need to be tracking wins like a hawk so every time someone gets a win and whether that be a client whether that be maybe you're pushing a coaching or Consulting program then you need to Be tracking everything so you need a screenshot then you need a uh a table database with wins automatically upload screenshots within the database and give um context on the actual win okay and

it will look something like this so you'll have a form that someone needs to fill out okay you're you need to have someone in your company who fills these out and then you're going to have something like this where you have every win and every single every single inside around the Win okay and I'm going to explain later why this is going to be super crucial so for us guys we have every single win tracked on every table right and I'm going to show you guys what it will look like like if you guys end

up having it um okay before I share it I'm going to show you real quick um let me show you so on air table we have this space where we track every single thing okay we track the program we track the win we Track the win type we track the deals we track the source we track the offer we track the targeting we track the revenue generated we track the date we track um who's uploading this your acquisition team which outbound prospecting like all these things okay and then we track all of this now imagine

the amount of data we have around different winds okay infinitely like infinite amounts of wins everybody just tracks oh I have a Bunch of screenshots of testimonials who gives a nobody cares that you have a screenshot do you know how the winds were acquired right do you know can you repeat the actions that created this wind if you cannot then I don't care if you have screenshots screenshots don't mean nothing I see a lot of people who've um because I I think we're the ones who kind of like LED with the I'm have you guys

ever seen clown Acquisition that I use Instagram well how we structure the wins like the we'll just post a win and just put the context around it right on our page and I've seen a lot of people start kind of like just copying our screenshots wins process where they'll just now start like posting their client wins but I'm like guys yes it's good to show that you're getting wins on your Instagram so I'm going to show you to you guys but the value is not for our Instagram page To have a bunch of wins I'm

sure you guys have seen this like this structure of wins I don't I don't know if you guys can see it but anyway if you guys go just go on Instagram clown acquisition you guys will see a bunch of wins but the thing is that's not the value the value is us having data around these wins right because that's what people pay for nobody pays for screenshot okay so this is super super super simple but super Important right and then uh maybe like for finances you guys need to be tracking uh grow create a record

and growth tracker notify the team so when someone let's say some like a payment goes through you need successful payment you need disputes you need refund you need fail transaction and you need to have uh a revenue tracking um system okay like or you can use a Google doc or you can use this is part of the sales tracker I think or I don't know anyway We can go over other stuff and then here you can have upcoming payments this is going to be super important because at scale you need to be keeping track of

your payments if you're not tracking it is going to be bad okay and then uh you can also have like um everything here can be automated here okay cool so these are like some systems um that you guys will need uh and then you guys need to have these why do we need this because scale is impossible until everything That happens we know that we need to track payments we know that we need to track email optin we know that we need to track people wins so you automate it with systems now as a growth

creator or you know why are we so focused on Building Systems because of data as a growth Creator we're looking to get away from selling our time therefore we need to find something even more valuable to sell and that thing is data why is data so valuable because With the right data you avoid failure and skip the testing phase the reason why okay so here's an important lesson and I think Benjamin you asked me hey why don't we do cold email Cil versus at what is why is instantly not worth 700 billion anybody has an

answer why is instantly not worth 700 billion compared to meta who has the answer for That because there only so an access to them cost bunch of users there isn't clear input um not leveraged because because they a what come on because because of data when you buy instantly guess what you need to do you need to find your leads you need to plug them into the system you need to write your copy you need to write some stuff and then you need to send a bunch of emails then you need to test And then

you need to come back to it and be like okay what worked but what happens with meta you just give money you give the creative the offer and then meta takes care of finding your people you don't even need to find any leads yourself now why is meta so good at that because they've focused on acquiring as many data points as many data sets as possible so he who has the most amount of data is the most leveraged is the Most valuable so as an agency owner and this is why I think for me personally

being an agency owner is super stupid because you're not really building up anything everybody's just because the mindset of agency is you pay me three grand a month and then I'm going just optimize your ads and I'm just going to do it every month every day every week and and forever as long as you pay me right but they're not building any real Enterprise Value cuz the only the only Value they have is the team members who have all the data in their little brain that's not valuable to me how can I access the thing

that's in your brain so the reason why most agencies cannot charge that much is because they're just selling time and intelligence or knowledge right but that's not really a a scalable thing so that's why for me I wouldn't do cold email because I'm like why would I go in a more uh with with a system that has the least amount of data I'm going to go with the thing that has the most amount of data which is meta right and the valuation proves it I swear to God like guys when when you guys ask like

okay what should I do well go where the money is at this the reason why meta Google are worth almost trillion dollars and more is because they're valuable like they have more value okay so it's super important and just to give you guys a quick uh Insight on how we Were using like acquiring data for our process with train Setters when you know we still Place Setters but uh right now we don't necessarily we go pure uh we go straight to ads first and then we use Setters after but I want to show you guys

kind of like how we would track data for our team for our vas um so for for clients who were using um Vas like every single day when PE when the V would get meetings they would track everything right we want to know The sub Niche that you're targeting how many wins when what is the date right so every single day we would have wins and you would see you know all these niches solar life coach agency owners business coach real estate coach coaches and consultant leadership coach agency owners uh fness apparel e-commerce artificial grass

installers um all these niches and what this allowed us to do is we could go back to the to the VA and be like hey where is the messaging what is Where what time did you follow up how many follow-ups what is the loom that you sent for people to convert right we could analyze a lot of the thing and when clients would come to us and be like hey I need Setters to kind of like do Outreach uh we would be like okay cool what's your Niche if they're going after podcast we would be

like okay cool perfect uh we have data around how to book people on calls for podcast Niche so let's just get it done we're going to Train your va8 on the thing we're going to create the messaging for that Niche we're going to pick the right acquisition channel right but um but and this just allows us to have such an easier closing rate because they just know that as soon as they pay the invoice they're just going to get what works there's no guessing game there's no nothing okay now would you pay 2K per month

for us to give you an update on the best performing acquisition Channel Messaging offer or volume would anybody pay that 2K a month for for the data on what works in their Niche leave put it in the comments cool perfect now to prove that most people would here let me show you guys a quick example on gym launch so uh as I showed you guys the other day gym launch actually scale to over $1.5 million in Mr and be and every client would pay 3.2k a month month Right uh and then I'm going to show

you guys what they did what value they delivered so they had this is the retention offer I shared previously what their front end offer was if you haven't seen it you're going to need to go through the past few days of material so they would uh spend 50k to 100K a month to test the best ads the best interest the best funnels in all the markets in the different states and then they would collect data around the best performing Ones and then share them monthly with their Community right want to know how much people were

willing to pay I Just sh shared it before 3.2k a month how many people were paying uh back in 2018 uh I you know I was listening to a podcast back in 2018 and he said that they had 500 people paying them 3.2k a month which is $1.6 million in Mr with 1% insur okay and the reason why they had a one uh and then recently I heard him say That they had a thousand people so I'm like Jesus Christ what's going on here like I'm in the wrong business okay so um and then the

reason why they had a 1% churn though is because of one of two things these people would actually sign a 12 to 36 months agreement okay and they would get constant value every month 90% of everyone on this call can charge a gym 3.2k per month for Legion But gym launch was charging 3.2k per month for zero done for your services anybody has a answer about that how was gym launch able to charge 3.2k a month for zero done for you and most people who are going after gyms or Fitness people or whatever whatever Services

can't even make 2K a month with them Georgio answered great question great answer Georgio oh Georgio's answer is made them tons of money first to Build trust and objective data a th% right and then Magnus said most MF can't even get them on a call which is true which is true so and this is this is this is the lesson that I know like horos released $100 million leads $100 million offer but for me what I care about is like how the do you sell 3 2K a month for just coaching how the do you

do that teach me about that cuz I'm good on Leads bro I'm good I'm good I'm good on that okay let me show you guys let me teach you a lesson and this is going to be a billion dollar lesson okay let's go over retention quick lesson about retention the quality of your prospect dictates the quality of your service and product right let me repeat this the people you serve dict the quality of the service as an example the reason why if you're broke and just Watch iman's first course and you come to me and

you're like hey Serge can you get to me to 50K a month can I get you to 50K a month yes I can but am I going to want to work with you hell no because you're just gonna you're GNA be shitty you're just going to create more pain and then the quality of my service is going to be is going to be is going to be tied to your level of execution into your level of knowledge so that means that for people who try to sell to broke Agency owners your service will never be

that great because you're selling to people who aren't great prospects okay that's lesson number One never sell to people who will be a pain in the butt getting results for we've had clients who joined the hundreds which is our partnership um like after the growth Creator when we want to kind of like get um even up up to like equity which we haven't necessarily started doing Equity Stuff but more rep share and then more access to our infrastructure with clients who go from 30k a month 40K a month to 180k a month in in like

in 60 days but the only way we're able to achieve that result is because they had a foundation right and I just added this client 130k a month in your Revenue Vue well then when I go to the marketplace and try to charge charge for my service I charge Based on that win but I promise you I can also go help someone who's making 5K a month 2K a month and the same level of person my same team the same insights will only take that person from 5K a month to let's say 15 20K a

month right the Insight does not change but the people make the Insight valuable or not valuable so you guys want to make on more money go after better people okay so you want clients who pay 100K to 500k A Year Without Even noticing it make sure they're rich now we don't this is not heaven so not everybody's not rich most people are not rich they don't have money so what if they're not rich well then create your ideal clients that's what gym launch did their front and offer their playbook was so so good was so

good the success was inevitable they could literally add multiple six figures in Revenue in the first month of someone signing up with Them right so they solved this Gap so well with their I mean I guess it's like a building release because they would solve their offer their acquisition their Legion their sales and then they would also solve their fulfillment and they charge a ton of money too which is funny 16 Grand to a gym that's making less than like six figures is crazy right and uh once they solved this in a four-month program then

they went on to Solving the new Gap so the key thing is Bridge bridging their first Gap creates a new Gap because let's say gym that goes to 50K a month after they've been stuck at 12K a month is going to now be wanting to get uh to the next level which is let's say I want to make a million dollars I want to make a few million dollars I want to open up more facilities right then they that's what they were solving with What with this gym Lord offer okay they were just solving the

second Gap and the second gap for this gyms is just like Hey how do we scale maybe build a bigger team a sales team how do we get better leads more leads more efficiently more cost effective uh process okay and then uh they retain them but the beautiful thing is that the to deliver on here versus here is is night and day okay here it's a bit more um like it's super it's not it's Leveraged but it's not as leveraged but here it's purely information unique insights right and it's the ultimate leveraged delivery right so

but we're not going to talk about this right now so uh how is it is it to get clients that allow you how easy is it to get successful clients to allow you to bridge their second Gap when you've already solved the first Gap right it's the same thought process where it's like hey how easy is it to Sell someone a GT3 which is this one after someone has bought a Bas model 911 it's super easy because a person who wants a 9911 probably doesn't want to just stay in a 911 base model he probably

wants to elevate into a GT3 which is like 300 Grand okay now the problem with most service provider uh most most service provider make is how they structure their Ascension model most people will give the average support to your clients as They come in so on the front end this is what makes J to be honest like agencies man sometimes it just pisses me off right I mean it's an easy model to get in it's like whatever like you know cool I mean I started there I'm not going to bash it but it's super stupid

because for most agencies what they do is the first person who signs up excuse me they give them the least amount of support and they expect them to stay and Keep buying like are you serious you're going to think that you're going to deliver someone just a legion campaign and the funnel and then you're going to expect them to keep buying from you that's being delusional right because as soon as they experience a bottleneck and obstacle they're going to churn right so I want to walk you guys through the old value ladder versus the New

Growth Creator value ladder okay um perfect so let me show you guys real Quick and this value ladder has changed everything for me okay so I'm sure you guys have seen this which is um you know you get someone on the front end maybe like a small ticket lower ticket thing and then you try to ascend them up and up and up and up and up again right to a more expensive thing but for me I think that this is kind of like the um the worst model because what you need to do is to

retain People you need to have delivered the most amount of value on the front end you need to have delivered them results faster than anybody else and how do you do that well you just simply change the way you you ascend people right so it's almost like a reversed uh value ladder so you start with something that is free information YouTube content a self-liquidating offer uh like I think for me I'm going to push this grth create a challenge for like I'm going to Sell it for a low ticket so it's going to just be

something that I sell and you know people are going to get a lot of value right and maybe you know you make zero money or you make a hundred bucks or so from it and then the first thing you do you sell to these people is a build and release offer okay you build the infrastructure that makes it inevitable for them not to experience their desired outcome and you charge 10 to 50K okay Most people who will go through this will experience faster results more value on the front end okay what happens when they do

that well they're going to want to stay because this success creates new problems and these new problems you solve them in a more leveraged way just like how gym launch did it you went from 16k program to 3K a month technically this is a what this is a Downsell you do what down sell the upsell because they go from what they go from 15 16k not UPF front sometimes you know like it's either up front or payment plan to 3K a month 3.2k a month right how easy is it to sell 16k versus hey it's

just 3.2 C on to get started right and then the best of the best you do what you push them To a partnership and this is where you get uh percentages or Equity right and this is technically the model that hormos is currently pushing instead he's just going from free straight to Equity because he realized that um I don't actually need to play the games here his build and release offer today is just okay so I'm going to show you guys the game that Heros is doing okay so he realized that I could try to

get Be busy and try to you know sell these programs and try to make a few millions of here here and there or I could just go from here and Skip all of this and just own growth in the companies I help right so instead of trying to sell and make a program sale he's still doing program sales in case you guys have not noticed I know a lot of people are confused with what Hermos is doing But like he's technically the same way that he would help a gym get more leads more more more

conversions and higher LTV is Essen what he's doing today it's just that in he realized that money up front isn't as leveraged as money forever does that make sense do you guys get it it's all a game of Leverage now we're not millionaires we're now making a 100 thousand Millions Every year 100 billions so we can't play his game because he's already he's already he's gone through the process so you can't copy her MOSI unless you're already rich you could copy her MOSI if you're patient and you want to you don't mind being broke for

the next 10 years and then eventually get a big break okay so even the way you price can also be a leverage thing okay so uh let's keep going so for me uh this is what I recommend everyone here like Uh do not try to cheap about your clients on front end don't try to be like oh well if you're going to pay me 2K then I'm just going to deliver um a cold email Bill or I'm just going to get you some leads per month no no no no deliver everything make your clients Rich

right give them the full experience give them the whole thing and then retain them retain them if you see here when you retain your clients if it goes here the the beautiful thing about this Model is you start high intensive effort like it's the most amount of effort on your even on like in this challenge guys like I promise you that the value I'm giving you guys today like it's not different from someone who's paid me 15 grand like that's not the difference and the reason why I don't mind giving you guys 15 grand 100

Grand millions of dollars worth of value is because that is the relationship I want To have with you guys because if I overd deliver here in the free stuff well what happens when you guys like what happens when 274 people who are on this call need support in launching their growth Creator model thing or on refining their offer on refining their operations they're going to go to who they're going to go to us but the only way you guys are going to choose us over everyone else who's advertising every day on Facebook talking about I'll

get You 100,000 appointments or you don't pay the difference between them and us is that hey we don't actually care about giving you appointments and promising you that we'll refund you if we don't how about we just show you how to make a million dollars a year and then you go make your money and then once you've made money just come and refine your stuff with us okay so you start really high intensive a lot of effort the lower you go the less effort you put in but The more Revenue you get so her mozi

realized that like you know what uh I could just put in everything everything that I know and just scratch all the program sales and instead give everything away for free and then have the most amount of Leverage in fulfillment how much leverage do you guys think horos has in acquisition. comom do you guys know how big the team is at acquisition atcom someone want to Guess 10 people 400 people 50 people 500 people 20 30 30 I think last time uh so because I went to Vegas right I went to this um they had invited

like um 20 businesses who were doing who were in the kind of like the online space and I went there and they had like a few other companies there and uh they were just trying this thing where they would figure out if uh their new way of acquiring businesses would be Like maybe doing some in in in person stuff right and um I think their team is around 20 to 25 people right now right now they have 13 portfolio companies doing over $200 million in in Revenue okay let's say they own 20% of that let's

say they own 30% of each uh of the money coming in that means that technically with 20 people they're generating over $50 Million in cash flow right how are they able to do that is because of the following he realized that I can either be busy build gym launch to 100 compan 100 employees or more I don't know how big gym launch was right or he realized that oh my God I can't get I can't get to a billion dollars just working hard so what I'm going to do is I'm going to scratch this service

even coaching is not enough Leveraged for me right even coaching the thing they did with gym launch with like $1.6 million in in in monthly recurring revenue from people who are just getting information every month he realized that oh even that is enough is not enough leverage for me so he scratched this model and then he went into private Equity private Equity is every single value that you deliver to a business you don't get paid for it once you get paid on it Forever imagine how much money I would be making if everyone who's here

270 people or let's say 2,000 people who watch this if everyone who's building a building release offer in the SAS space in the in the coaching space in the local businesses in the real estate agency in every in every Niche if I got 20% of what everyone brought in all from just giving you guys the same knowledge that I'm giving you guys right now I would literally go from Struggling to make 100 Grand a week to making a 100 Grand a day and not even knowing what happened right this is what happens when you realize

that like there is bigger games to play Okay so you need to figure out that hey to make more money you need to get to a point where you're making so much money but the effort required compared to the revenue you're making is like it's an asymmetrical relationship okay and this is just what Um this is what they're doing okay cool right so uh now we can compare uh focusing on data collection versus trying to build a done free agency that helps gyms do Legion so if you were trying to do what gym launch was

doing but doing it in a traditional model which was leg gen well then you you would have you know for every 10 15 clients gyms that you're working with you'd have one media buyer let's say with maybe with an admin an Assistant and if you have 500 clients then you would need like 50 media buyers for every campaign you would probably need to have two hours per week that are to be allocated on optimization so that means that two hours uh or 2 hours times 500 gyms that's a th000 hours a week let say on

anage average work week which is 40 hours you would have 245 full-time employees just doing optimization Finance imagine the Bookkeepers needed um to manage 500 payments plus High churn that comes from done for your contracts in the legion space imagine trying to balance the inflow with the team size meaning no money's coming in this month well we need to why do we need 10 extra media buyers or Setters doing nothing so now you would have so much complexity because now you would need to also be like okay we're not making enough money let's fire people

or hey we need we are Making way more too much money this month let's get on more media buyers right think of all the Integrations that have to happen and the troubleshooting right the legion model is scalable but the scalability is a lot more complex due to how labor intensive this model gets at scale right now for a datadriven company like gym launch all they had to do to fulfill on 500 clients and more is they would acquire in the insights and data the 500 gyms needed they'd give An agency or a small internal team

of marketers 50k to 100K budget every month to test all the variations possible and come up with the best performing ads in all the 50 states then they would document everything and simply release it as a plugin toy in exchange of 100K a month worth of value the gyms would only need to pay 3.2k a month for 100k a month does that sound fair of course it does all right it's a no-brainer would you rather go And take this 3K a month and just go test your own ads or would you rather pay it so

you get 100K a month worth of insights right now how easier is it to scale gym launch versus a traditional agency infinitely more scalable when you have data you acquire unique insights and that's what the gyms paid gym launch for Unique insights unique insights are the most leveraged thing a service provider can Sell okay why because acquiring them is also leveraged as an example everyone on today's call or who will be going through this uh during during the recordings um is acquiring the same insights the same lessons that took me three years to learn that

generated me over $5 million and all it took all that is going to take you guys is five days with me all that is going to take you guys is like 10 hours of sitting down and Actually learning you're getting $5 million worth of lessons years and years probably more than three years probably like five years of just learning around business stuff right and all you guys are getting are getting it in five days this works the same way when fulfilling for your clients if you need insights you only have to focus on acquiring Talent

with unique insights you need to find people with unique Insights you need to get them to documenting everything they know build and release these insights into your clients companies leveraging infrastructures you're going to need to build systems to collect data once you've built these infrastructures in your client companies right and then from this new data guess what you create new insights all right and you end up with something that's the fly will of selling unique insights right one thing You will realize is that when you're selling insights unique insights it never ends because the more

you grow the more unique insights you acquire and this is what it will look like the unique Insight fly will let's say you acquire your first client okay and then you build them an acquisition infrastructure then you're going to build the systems to to um to track the data right then you're going to acquire new data when you acquire new data it Gives you what new unique insights into how to help that client even better when you have unique insights then you go back to the marketplace and you're like hey I actually know how to

do this better because we have client data and then you do what you get more clients and when you get more clients you start building more thorough infrastructure why because now you have more data and if you have more Thor infrastructure you get people what faster results and when You get people faster results you acquire what better data around how you got them faster results and then when you got them faster results you start literally creating uh create success on demand and that's what gym launch was doing for gyms and then when you have a

lot a lot more case studies a lot more insights then your closing rate goes from nothing to infinite right and this is what you guys need to get to a point you guys Need to be leveraging this flywheel okay the traditional sense of just running you're selling your time and your team's time is not it you need to be leveraged right and this is you need to get to the point where you're just selling insights and you're building infrastructures based on the insights that you have the biggest obstacle for you and your clients will be

talent and systems so let's look at how you guys are going to be solving It um in this case I'm going to use a build and release offer for someone so we have a client who joined um the growth Creator program and he was uh he has a coaching business doing like 60k per month but he realized that the coaching space of the of people training closers to become or people nine of fers to become closers is getting super competitive if you're in that space I highly suggest You get out of it just generally because

um eventually it's going to be nothing it's not it's going to be worthless right and um and he just joined gcp and the first thing we did was hey we're not actually gonna help you coach more people instead we're just gonna help you build well he actually came to us because he wanted a B2B offer and um the first thing we did was like hey why don't you just instead of helping people become closers why don't you help Closers transition into being more leveraged and becoming um sales agency owners right and let me show you

guys how we uh kind of like the angle we came up with and how we um how we built out his infrastructure okay so check this out uh most people are here they're like hey become come a closer and then um start making 10K a month well that's good but you're helping someone who's well not broke but technically broke you're helping them get into an Opportunity vehicle right as I said the quality of your prospect dictate the quality of your service so that means that most people out there who are you know training Setters or

training people to become closers because they're going after such a bad audience uh like people who aren't actually quality prospects they probably have like a 90% success rate oh who whoa 90% is actually pretty pretty 90% like they probably have like a 1% success Rate or 3% but because they're signing so many people so many students they can kind of like falsify the fact that they're seeing results by just constantly repurposing the wins from the three people the five people the 10 clients who are actually good when they've sold 500 people in the last 90

days okay so for me I don't want to go after broke people I want to go after rich people so what did we get this client to do we were like hey you have An Insight because this client actually worked in a sales agency where they were generating like $1.7 million in Revenue per month for on different offers I was like hey you have this in unique Insight around the fact that around how to go from being a closer to starting a sales agency right so now we came up with an offer where we were

like hey we help closers go from selling their time making good money to becoming seven figures sales Agency owners without having to take any calls right how much more valuable or how much more pricing power do you think this offer is compared to this one super more valuable we put it at 15K and the he got like seven people interested after we wrote we helped him write an email to his list and uh he pitched 15K and people are like okay whatever right and uh but now the topic of Today's call is just to go

over how to actually structure fulfillment right so to help someone go from being a closer to being a seven figure sales agency you probably need to help them craft their offer their Legion their appointment setting and then help them recruit closers because they're going to need a lot of closers right so the first thing you would do is uh you would ask yourself hey what are the Clos what are the obstacles that would keep a closer From becoming a successful agency owner and the reason why closer becoming a s agency owner versus being a closer

is more valuable is because here you are leveraged here you're just selling your time you're just paid well for your time okay so the same question we ask ourselves when creating our offer will lead to this will lead the discussion in finding the deliverables so um not having an offer would keep someone from not going from closer to agency owner so We need to give them their offer not generating attention would also be an obstacle so we need to sell for constant leaf flow leads not being able to close well we're going to need to

build a proven sales process and script not having knowledge about operations and a fulfillment infrastructure and the Fulfillment infrastructure can be onboarding systems communication Cadence client Journey so we're also going to need to Pro provide them with a proven Fulfillment infrastructure no Talent acquisition management skills so we're going to need to help them uh build a sales team marketing team and Ops Team or at least build Frameworks around doing it we're going to need uh not having content or sales assets online would uh would be obstacle so we're going to give them a list of

proven sales assets okay now how do we deliver on all these things well here's how you do It you're going to need to separate the mechanisms based on the um the Fulfillment mechanism right so you have done for you you have done with you and you have do it yourself okay what we're going to do is the following uh I think I put it here uh wait one second okay I'm just going to just kind of like read it through so what we ended up realizing is that the offer is going to be done for

you for sure okay and Then the um uh the attention leads and sales it's something that we can build it inhouse and then they just can just manage it themselves and then operation Talent acquisition since this is more it's a big hurdle to go through as someone who's just starting a business like finding Talent knowing how to manage them so what we do is we would build a hiring base for salespeople okay so this client of ours to be more valuable for his clients would have Already a database a pool just like we have for

VAs he would have some for closers so everyone who pays his 15K program to become a sales agency owner just gets the offer gets the attention the scripts the sales process everything like that the systems and then we just Place three closers on his account and then go so that when he acquires a client he doesn't have to go running around being like okay I need to find closers to sell for each offer the value Of the build and release offer is that you solve the thing faster than anybody else so if you just try

to give people a script on how to find closers or where to go hire them that then you don't understand the build and release offer you need to already own every single infrastructure your client needs that's why compared to let's say uh Consulting programs when we were placing Setters um someone would be like oh go onlinejobs.ph and just hire a VA and Here's the script you need to train them on for us when you would pay us the vas were already pre-trained but when you also paid the the invoice we would retrain them on your

specific channel on your specific offer and we would just place them in like 10 days after you signed up right it's about how effortless is the process that's what makes this offer so much better okay now a lot of you guys so does this make sense done for you done with you do It yourself okay now most of you most people will not know everything around here because you cannot do all these things you cannot be the one brly offer you cannot be the one generating the attention you cannot know everything about sales you cannot

know everything about fulfillment so what do you do it's really simple you find the hoop the beautiful benefit around build and release is you get to skip the learning curve so as an Example if I wanted to start selling an AI offer to be honest I don't actually need to learn anything about AI just like Warren Buffet does not need to learn anything about AI just like when Microsoft invested I think like almost 10 billion dollars in open AI Bill Gates was not in open AI coding right I mean he probably knows a lot more

than AI than anybody on the planet but all he had to do is just be like hey Guys okay cool let's just throw a few billions at this company and just let's just get 49% of the value of this company right it's the same thing with the building release offer just because you do not know how to do something does not mean it keeps you from selling a build and release offer okay because when you sell it you're going to get so much money up front that you can afford any level of talent and any

level of solution any level of insights okay so When you uh are like okay but who's going to do the offer well you ask yourself hey who who can provide me with the best lead generation strategy and infrastructure for my clients who has the proven sales process and scripts my clients need to close 30 to 40% who has the Fulfillment infrastructure my clients need to onboard and deliver results who has the best hiring framework process infrastructure to help my clients attract and retain superstars Who has the proven sales assets my clients can create for their

business and by sales assets I mean content by the way I call them sales assets um because they sell the out of people okay so check this out um this is how you overcome your own limitations just just because you don't know how to solve your client's problem does not mean someone else doesn't and it doesn't mean that you can't sell them the solution right and as an example if you don't Have a huge operations or a team of integrators um because this actually took it from directly from the gcp program uh but I had

said that you can literally send one message to our growth Consulting team that you need to build a snapshot for your clients or that you need to build a new uh onboarding system and um that you know your client who we use to onboard their clients in one click and our team can build it and deliver in one week the cost may be a Few thousand bucks if it's a thorough system if it's a complicated system but the benefits is you spend zero time building or researching and you now have an asset that you can

s sell over and over and over again which also increases the perceived value of your offer okay the more you can learn to leverage other people to solve your problems and and exchange Capital instead of learning it yourself and spending time going Around and around learning stuff the faster you get to scale since there are 8 billions people and there's only one of you okay now how do we structure our fulfillment so it's scalable as much by the way is this helpful are we is this is this valuable just leave comment in the chat perfect

love it love it love it all right beautiful cool let's keep going then um how do we structure our Fulfillment so it's scalable as much as we want to create and deliver the most results to our clients we don't want to do so much for them that we're incapable of scaling and building something valuable what do I mean by that as I said our goal the way we're going to get richer faster than most service providers is that we're going to deliver the most amount of value faster than anybody else in the in our industry

okay but the issue is you also do not Want to become a d-free agency and deliver so much that you become uh you you build an organization that cannot scale okay so if you look around the greatest entrepreneurs of all time are judged on the size and quality of their organizations therefore you can't just settle for being the best okay you also need to preferably be the biggest okay nobody cares if you're the best but you make 10K a month like listen great job you your clients your two clients like You they love you they

will never churn but it's like what are you doing man or woman right there's no there's no if you're going to play the game of business there's no and I want you guys to really understand this you guys will get a lot of people who give weird weird advice like oh it's not about the size it's about the the whatever it's about the size brother it's about the size it is always about the size no matter how you put it right so you you Want to avoid the people who have these advices because guys the

advice you guys will hear online it's based on what the person is going through so if someone cannot scale their business and they're stuck at a certain level they'll be like Oh They'll start defending their position they'll start being like Oh it's not about the size I'd rather make 50k a month and just have 10 clients and just live uh just have a nice Mercedes and just live a nice home and that's it And have three employees I'm like you're You're such you're so dumb cuz he's trying to he's trying to make sense of being

small right because he cannot go against his his current situation because if he goes against what he believes then he's going to he's going to he's going to he's going to become depressed so for me when I see someone trying to defend a position I always like yeah It's because you don't know how to get big right everybody who says big is not better is because they got big but they never understood about sustainability they just thought that getting big is about getting big but as an example most people are like oh I don't want

to scale a business to 500k a month because then I'm just making 100K a month profit or I'm just making less than 100K a month profit when at 100K a month I'm making 7 profit Right they just see that perspective like oh when I get bigger my profits margin diminish okay well then how do you explain that gym launch get to $1.6 million in Mr and they were still selling front end stuff and they were probably having like 60% margins on that million so is it true that getting big is bad is it true that

you actually lose infinitely more profits as you scale no but people who have a small mind who Just want to protect their ego will give arguments as to why scaling is not good right so be careful to who you guys follow be mindful with the information you guys take in I think there is value not necessarily just going for scale because if you scale then the cost to acquire it becomes super expensive and you start losing profits but you can Mo you can have a model that is super profitable even at scale so the bigger

and better you are the more valuable You're contributing to society so it's not just self so it's not just a selfish Quest it's a matter of impact uh the least chaos so I'm sure you guys have heard by now the simple scales complex fails and most people throw this around but they don't really understand it in my opinion it's not about avoiding complexity it's about avoiding the that com um it's about avoiding the chaos that comes from uh newness okay you want to avoid new Things and the frequency at which you introduce new mechanism and

processes at all cost imagine being in an Amazon fulfillment center and boxes are being shipped Shi uh shipped in different states countries and moved through different careers uh people speaking different languages coming in at different time of the day not following a specific routine scaling this fulfillment center would be nearly Impossible even though the core activity in this fulfillment center is still simple process of store the Box order the order process the order pick the package put it in the Box ship it and make sure you're managing your inventory right simple things get complex when

it's not systematized and standardized this is where it becomes super important at defining complexity complexity does not come from the complexity of the core Activity complexity in your operations will frequently derive from undocumented processes and the inconsistencies in your operations does that make sense okay the issue is the fact that here there's just everything is new nobody knows what happens at what time everything is just oh I showed up this time oh I'm going to pack this I'm going to send it to China I'm going to send this to to New York like no no

no no no Let's have every state every uh every 25 mile radius have an Amazon FB uh for flan center right and we only deliver packages on a 12 25 30 mile radius and nothing more that's where you see Amazon buying things like planes like I'm not sure if you guys saw but like um a few a few years ago I saw like they were buying planes they were buying trucks because they want to remove the amount of they want to remove the amount of uncertainties they want to Stop relying on things that they cannot

control it's essentially buying a truck is just building a process building a system we know that hey in this city if we need to deliver a box it's going to be delivered in our trucks why are our trucks more valuable because we know how much it cost for gas we know how much it costs for repair we know if something breaks we know where we're going to send it for repair we know that if we own our own trucks then we don't have to rely on Drivers who are inconsistent or these carriers that that will

just hire a super cheap labor right and that you can't control so they want to control it's essentially scale is about controlling okay now rules to follow in order to avoid chaos you want to document everything from A to Z before you implement it lack of one standard operating procedure leads to more missing Sops so please if you have to tattoo it on yourself and every Employee in your Company please do it if you have that person who just likes to like do things on the cuff by the way I'm super super bad at this

so even though I'm teaching you guys this the reason why I'm not making a 100 milon already is because I don't I'm still I still have this drive of being an entrepreneur where I just want to rush I want to come up with a challenge I'm like hey guys let's do this challenge right but if I if we would Have done this challenge a lot better instead of having 200 people 300 people every day we could have had a thousand people every day but it would have had to have we would have to have started

by first working on the Sops of how we're going to promote it how we're going to call each day the content that will be presented and we will have to have built it maybe like a month in advance and started promoting it 90 days ahead but because I just rushed the thing we Didn't get as many people signing up I mean thousands of people signed up and thousands of people keep seeing this but uh the goal wasn't necessarily for me for the challenge my goal was really to create a product out of of this okay

but anyway so I'm not perfect at this and it dictates also the scale I can go at okay feedback and review cycle more most of the initiatives mechanism and solutions you'll test run won't be perfect or even worth keeping therefore you want to have One week a onewe review cycle of tests you're doing in your fulfillment example in this um closer to sales agency uh offer you decide to launch a hiring and placement of Reps for the client uh starting a sales agency a week later you review the performance of this initiative this review would

need to be done over a longer timeline by the way right for better data but you realize that your clients expect the closers to be fully accountable and no need uh and Not need continuous training therefore they don't need uh to do it and it leads to a shitty performance of closers you're placing so after placing the set closers in your client company you realize that oh they're not even looking at their data every day they're not even getting on a call with them so they end up not performing and if they end up not

performing guess who they're going to blame they're not going to blame themselves clients who who do who buy These type of services are always going to go back to blaming you right especially if they're less advanced in business so you build a new process and document it going over how going over the new sales metrics tracking systems and ramp up Cadence for Reps for you um for uh you just to place in their organization okay that you just placed so you build new initiatives new systems to avoid what this problem and then the next thing

is don't Start more than one initiative per month if you want to improve your operations you need to understand that it will come from ding each mechanism process and not the volume of solutions you offer four great mechanisms in one offer will beat 40 mediocre Solutions bundled up in your service and this is where a lot of people go wrong the building release offer even though it solves every problem it doesn't mean that it delivers every [Music] solution okay super important difference you don't want to confuse a building release offer with oh I'm going to

run ads then I'm GNA do Outreach then I'm going to do cold email then I'm going to do LinkedIn Outreach no no no no you're confused you're confused don't confuse yourself okay I'm I don't mean that right we don't want to confuse move M with progress what you want to focus on is For each single obstacle find the best solution and just do that for your clients better is more less is more always do it better before you try adding new stuff so as an example we can do LinkedIn outage we can do cold email

we can do everything but right now what we're really trying to do for our clients in growth Creator program is we set up a funnel a value funnel we run some ads and we make sure that we get people Uh grow Specialist or Setter who can call every lead that optins to try to make sure that they set uh them and for those who book them automatically you still reach out to them because we want to have a conversation so we can increase the commitment to the show up okay so it's super important don't think

that the build and release is about doing more no it's about doing the best and then doing the more of the best Not more more okay now the most leverage our time on this planet is limited every second spent building a mechanism needs to bring us to infinite returns even when we stop doing them I like to follow this rule if I can't be fed next year by today's tasks without an extra investment of time and energy I will not do them let me repeat this if I can't to be fed next year by today's

tasks without an extra Investment of time and energy I will not do them if you guys come to me and be like hey Serge I have this great opportunity we can invest into real estate we can do all I'm like or hey Serge I think we can sell clients AI offers I'm going be like uh no I'm good on not because it's just a distraction just because I can make money today does not mean that the money made today is worth my time right and this is where you guys will realize that if people way

Ahead say will say no more frequently than they say yes because it's not about making money it's about how leveraged is the input compared to the output what is that relationship like so as an example I can I could have just easily just um kind of like try to communicate all the value that I'm creating on YouTube and Just or maybe I mean YouTube is pretty leveraged but let's say in a Conversation oneon-one right and then it would take me 200 hours to try to talk to everyone who in this call so I would rather

not do that because if I try to just explain everyone here the value of our company one by one then I'm going to spend 300 300 hours trying to pitch you guys this idea where I'm like no I'm G just do it once and then it's going to do the the the convincing at scale without having me to repeat myself all the time so even Though five days of presenting two hours a day is a lot of work the ROI on the time invested on this thing is going to be insane okay so uh and

then yeah example like even creating this training getting on a one or call where you know kind of like explaining everything to each client I could just create this training and then is going to be uh infinitely leveraged right and the biggest companies are big because of how leveraged they are in Their operations media and code you know can think of videos YouTube softwares AI standard operation procedures okay capital A lot of huge organizations like McDonald's own own the real estate they run their businesses from and this provides them with extra value from tax incentives

their ability to borrow even more money against their assets the more money you have the more money you can access Okay the largest organizations have the most employees but they also have the smartest employees how smart your team is dictates the level of Leverage you can access so if you're the type the person to hire a chip Talent well understand that you're you're you're saving money today at the cost of Leverage it's essentially like trying to save a thousand bucks a month and that th bucks a month keeps you from 100 Grand a month so

there is An opportunity cost in just trying to hire cheap people I'd rather have no money and a superstar team then a lot of money and an average team because this is what most people this is why most people will never scale a business everything rests on their shoulders you want to find a new initiative on how to grow company you have to think about it you want to find a new initiative to help your clients grow you have to think about it you want To find a new initiative to pay to not pay taxes

you have to find the answer you want to find new initiatives on how to build the system you have to find it are you kidding me right it's going to take you six months to do what a company with great talent does in a single week so for six for one month for one week worth of work you're having to spend six months of time and that's the difference Between Tesla that makes 700 million a day and you who can't even make 70k a month right so it's about leverage deciding on your fulfillment models get

as close as you can to zero marginal cost of replication which means that um you need to get to a point where for you to deliver value or for your clients to experience more value it doesn't actually cost you more right the more clients you get shouldn't mean that you proportionately scale the operations Right if you're stuck needing more people as you get more clients then rethink your deliverables and figure out how you can move down the following scale you want to go from purely just being done for you to maybe getting some Consulting to

maybe getting a product Ty service and eventually if you can get to the realm of information and software then this is where you really experience zero marginal cost of replication okay every new client it doesn't cost you More to fulfill and here is how I personally would suggest you guys when starting out for the build and release offer 20% to be done for you this will be for the main variables that are critical to success like offer creation lead flow so as an example setting up the actual campaigns the people the Setters the closers the

systems okay and maybe some call reviews super important too uh 60% should be uh for management and Optimization of variables so coaching reps uh Founders uh sales teams Sales Systems and this is on the sales offer by the way sales closer to sales agency uh you probably need to have to build sales assets and content um creation that people can just plug in play you're going to need to do a weekly or daily accountability process you're going to need 20% of of your time to be allocated or your team's time to general knowledge like other

things that your clients need To be successful like the daily schedule structure right like for me one of the things that I like to do in our program is I like to look at what um our client's time look like so I'll I've realized that your calendar dictates how much money you make right so look at it and uh it will tell a lot about your Revenue if you spend a lot of time on $10 activities like like tracking your expenses as an example like why are you doing that that Same time can be made

to try to to try to actually make a billion dollar instead of you trying to make $10 an hour okay how to pay reps and incentivize them properly how to structure your rep up here period the more leverag your mechanisms are the faster you can scale but since we care about being the best for our clients as much as we care about scale we will balance leverage and results okay you can be leveraged and This is where most people go wrong right A lot of people who will see you know we'll see people like Iman

we'll see people like uh like Orosi we'll see a lot of people who are making a lot of money online because they're selling courses and then they'll think that oh in order for me to get rich I need to stop doing what I'm doing and go sell a course but the issue is yes selling a course is more leveraged okay but the issue is you can be leveraged and not Get your client's results and in a few years you will not have a business because you will have tarnished your brand so there is some Leverage

is not good because the cost of not being successful at it is death you don't want to kill your business in your name because you will not come back from you cannot change your name you cannot change your face you cannot change who you are right and that's where you guys will see a lot of People uh even though they've scaled to Millions you know maybe even make a 100 million in like four or five years they will get out of this Consulting Co coaching space because they've just generally burned every person and what is

what is 4050 mil worth in four years if if it costs you 40 Years of client growth or of Partnerships right then that's why for me personally I went straight into the building release I didn't want to just be like a core Seller and you know as much like I'm sure that the value over this five days is worth way more than the course that let's say Iman is selling right but the reason why I'm giving it away for free is because I know that even if I sit down here every day and teach you

guys everything that I know you guys most people will not be able to see success so I don't want to just transact on information because I know that it's not necessarily going to guarantee success And that's where I came in with the build and release model and it's not a coaching business it's not a coaching model it's not a Consulting it's not an info product thing it's a offer where you solve the whole thing you solve yes you teach people but you also solve for implementation so you because we know that growth requires your clients

to become smarter and to execute on a completely new level and this is where everyone needs to be you Need to be educating people at the same time as solving execution and infrastructure Sol problems okay so um was today helpful guys Jesus I'm going need to retire at least for a month after this let me know if you guys found this helpful amazing what was yesterday's homework you're going to need to get access to that man um all right cool now let's go over Homework today and um yeah for um for the homework for yesterday

you guys are going to just need to get access to the to the thing when it comes out okay so what I want you guys to check out is list the hoop the talent You' need for your build and release offer based on the variables you need to Sol for just like the exercise we did earlier and then you also want to list the systems you'll need well not need but actually for your clients that Your clients will need things like hiring systems Legion systems if you're going to do paid ads then build list out

those systems if you're going to do outbound then list out the the the structure right what are going to be the clown acquisition Channel what is going to be the messaging what is going to be the follow-up Cadence what are going to be the tracking systems right Sales Systems you know sales trackers everything like that and uh Once you're done doing this then you want to design your client journey and checkpoints okay um I wanted to kind of like show you guys what our backend looked like on client success but um you know I I

I I just I'm I think I just this is going to be enough but what you guys want to do essentially is you guys want to design the whole thing so as an examp example the prospect that believes that this is the best thing for them they request an invoice you need an Agreement they complete the agreement they access the private Channel and the growth Creator Community they access the growth Creator worksheets the content the weekly Consulting calls the books um then they book an onboarding session then a Clarity session then the schedule setup and

launch calls right so there's an onboarding call then there's a Clarity session then there is actually the setup calls so the appointment setting team building and placement call Uh the seven figure paid ads launch call and then you would need to have a re infrastructure review Once everything has been set up for them and then you need to have just a weekly check-in call okay and then uh then there is the phase of clarity s fig decisions and Clarity so on a building release offer you need to plan out um there are there is building

phase and then there is the actual Clarity phase where you actually guys need to plan out things so things Like hey creating the offer what are the trends going on the prear exercise the picking the pricing model guarantee setting up a guarantee seven figure potential offer finding the most profitable Market segment so these are things that we do for clients we leverage our insights our clients insights and our data to find the most profitable Market uh and you know we have a profitable Market Matrix where we find uh who is the best client uh who

Can get the biggest Roi who can they almost guarantee results for who can they effortlessly AFF who can effortlessly afford Your Service uh essentially just go through a lot of decision making here okay and then we go over the actual building and implementation Legion infrastructure either outbound or paid ads uh content infrastructures and conversion uh mechanisms right and uh based on this you can just essentially just have a Team come in and um just take care of every checkpoint right all right cool guys so um that is it for today I hope you guys found

value in um in today's you know I think I hope I hope you guys are getting a lot of value from this okay um I did this I didn't necessarily expect it to be this good um but over the last few years I've just realized that you need to have an edge over most people to experience uh EXT like o above average outcomes right and this is the Kind of like the mindset the things I've been building with within CL position .io that allowed us to to go from nothing to something right and tomorrow what

I want to do is um I want to walk you guys through other clients information other clients case studies other clients um how they implemented essentially everything here okay so if you guys want to get more context like actual like hey where was this person this person was maybe making 10K a month Then they got to 50K a month this person was making 50k a month then they got 100K a month like what was the steps and what was the thing that they changed cuz over the past 5 days I've given a lot of value

but you don't need to necessarily Implement on everything at the same time there is a certain sequence to experiencing success so tomorrow we're going to be going over actual like here what is the real sequence depending on where you're at in business okay so make Sure you're there tomorrow tomorrow is going to be super super um super valuable Okay so um and then for those who bought the VIP ticket tomorrow we're going to sit down I'm going to stay here as long as I can and we're just going to go crazy crazy hard with all

the question and thank you guys for everyone who bought it and um yeah we'll speak tomorrow bye-bye all right so uh today what we're going to be doing is kind of like Summarizing the last few days going over some of the most important uh um points that I need everyone here to kind of like you know just understand especially for those who weren't able to join the last few days and then after that we're going to be uh inviting some of the clients who um who have been you know killing it in their own uh

verticals in their own niches so that they can share their own perspective on their Journey because I Believe that as much as I'm personally like covering a lot of the things you know I'm giving you guys my perspective so you guys are not necessarily able to um to experience the transformation and the insight to a more like you I need to give you guys more context okay so I wanted to invite some clients over so they can kind of like share their experience and then after that I'm going to be uh going over more stuff

and then at the end we're going to be doing the Q&A for VIP members um for those who bought the VIP ticket please remember that you got an email asking you to fill out a form okay um if you do not fill out that form I'm not going to be able to answer your questions because uh we have 200 people here I'm not going to be answering the questions from the chat I'm going to be answering questions from um from that form so if you bought the VIP ticket you need to fill out that form

in order for me to answer your Question for those who uh were part of or part of the VIP who did uh fill out the form I'm actually going to be I can easily unmute you and then you can kind of like ask your question so that I don't have to necessarily read it or you can give me more context um all right so um let's let's get started one second who who wasn't here in the in the last few days anybody is new here you're New your first day okay all right cool yeah the

reason why I'm asking is because I need to kind of like the way I'm going to present I need to kind of like understand how much I need to go back on the on the last few days okay so yeah one second oops see make sure to tag sir johel insta post we'll repost you guys okay all right Cool let me share my screen so uh the point of this the past five days was really for me to share something that I noticed when I you know for those who don't know I also uh started

my business online just you know went through the courses you know went through the agency accelerators went through the Consulting accelerators went through all the e-commerce opportunities went into uh Drop Shipping all that good stuff but um you know nothing really Worked out for me until I went into the service um business space which was advertising appointment setting and my first breakthrough was starting an appointment setting agency um 2021 was my first 10K month uh it did take me a pretty long time to hit 10K per month and um I do understand the people who

are struggling to get there because it's super hard because um it's more um it's not that it's hard it's just that you haven't felt it yet you haven't Experienced it you haven't experienced the amount of volume required for you to go from a normal person who you know is getting paid a specific salary to creating so as an example in order for you to go from from just getting compensated at a job for me I was working a job and then to being able to scale your own business you need to realize that the E

effort required to go from that to a business owner who's making 6 fig a year it's almost like you Have to work like three people but since most people don't really understand that concept of volume they try to go at it like step by step and take like don't really do the volume required for me in order for me to get to 10K a month I had to remove myself from appointment setting I had to remove myself from um a lot of the lead sourcing a lot of the just the tedious stuff that need to

be done and that's how I was able to hit my first 10K month okay Q This is was q1 of Uh 2021 in that same coder I did go to 30k per month um and Q4 of 2022 so like what like 20 20 months or so after I uh got to scale to 600k per month over half a million dollars in cash collected in less than 30 days and um and life has changed but I'm still in front of a computer it's just that the view has changed but the grind is still the same and

um I've seen a lot of people who are sold hey you just need more appointments you just need more this and I promise You that when I was here in the basement appointment sitting was not my issue right so over the last five days I've spent the last um few days explaining the importance of acquiring uh leverage okay and um some of we also have some clients that are going to be kind of like talking today we have Oliver who also went from you know making 30k a month in July to cross crossing $77,000 a

month in September so two months later um we have uh Steve who's part of the Hundreds is actually a partner um you know hit 50k a month uh with a 10K offer um we have Alex Pinsky and the coaching and Consulting space uh closing Five figures uh offers right 15K offers here uh in the within the coaching and Consulting space when um some people can't even get appointments in the coaching and Consulting space uh we have SAS uh clients who are killing it uh I think Dan is going to be here today he's going to

share some insights uh closing You know 60k um 64k deals uh 11k deals in the SAS industry 12K plus 15% and uh you know same thing in Ecom right and um and of course we have a lot more wins for you guys who have access to the dock you guys can go through here just see all the wins here it doesn't stop and um one of the thing that I realized was that in order for me to go from where I was from you know I had figured out how to make money online like that

wasn't necessarily my bottleneck but the issue That I had was that I didn't have enough leverage within my business okay and for those who weren't there I'm going to kind of like try to um kind of like explain what Leverage is Leverage is essentially uh the one thing where you even if you keep putting in the same inputs with leverage the same effort the same amount of um energy and money and uh time invested into something is magnified to create infinitely uh greater results okay so when I was Making 10K per month the issue wasn't

necessarily that I had that um that had less time or could do less Outreach or had less money yes I did have less money but the issue was even with the time I had I had minimal leverage which is why if I kept doing the same same thing I was doing I would have never have been able to scale so if you're if you're stuck not able to scale it's most likely due to a lack of Leverage The Next Level you want to scale to requires you to Access more leverage it doesn't necessarily require you

to do more things of course you need to do more but before you try to do more you need to make sure that you have the most amount of Leverage okay so uh I'm going to kind of like go over the worksheet shortly but you need to figure out a way to um to access more levers things like your offer an audience a better acquis a better leverage acquisition and um a more leverage fulfillment so for me the Reason why I went from 30k a month to you know 500k a month you know a year

later in 20 months later is because I took the same insights but I multiplied it I magnifi the same efforts and insights with more leverage and that's how I was able to go from uh where I was before working super hard right I was working 60 hours per week um you know to 20 hours per week when I was making when I made the half a mill a month um I was still able to increase You know the revenue by 2,000% working uh working what like onethird of the time right and for those who don't

understand lever um or leverage um you know it's used to describe an arrangement where input effort is magnified by a certain time so as to produce higher output force to lift the load okay so everyone here has the same amount of time but some of us earn more than others not necessarily because we put into some more but because we have a Lever and a full chrum that allows us to get more out of the same time okay it doesn't matter how hard you row it matters which boat you get in but it's not not

even about the boat it's about the uh The Leverage that in your boat okay if you desire to scale you will need the following right um you will need a leveraged offer okay why is that important because right now we are in a new world everyone is becoming a business owner everyone is doing the Same thing that you're doing so you cannot just remain someone who just solves like things like Oh I'm a run ads for you I'mma book appointments for you or I'mma do cro for you or I'mma do all these little like commoditized

Services there is no way you're actually end up you will end up being free okay it is impossible for you to be free if you keep selling those commoditize services and I explained this flywheel um a few days ago uh I'm going try to use the the Actual presentation so that it's a lot clearer for you guys um if we go on the L a chart so um if you guys keep selling the same thing that uh these commoditized services and by commoditized I just mean that you just sell one service right paid ads is

a commodity building website is a commodity um doing appointment sitting through cold email is a commodity and what what what commodity means is Essentially there's so much Supply that the thing becomes um like that the price is driven back down to the to the least amount of profits so for those who don't understand what commodity means is essentially when there's only one person who can run ads then the supply is much lower than the demand which leads to someone being able to ask more for their skill okay Okay but when Iman gazi and all the

info Guru whatever space start creating um more educated people who want to do the same thing as you what that leads to is it leads to the supply being greater than the demand well what happens then is now the customer makes the choice on price okay and the price will be as low to make sense of the service provider okay making Enough to live but not to be profitable right this is what people call the race to the bottom when competition competition is actually not good competition is only good for the consumer for the for

the customer but for the business owner it's the worst thing that you can be you can be trying to do so for those who are selling these commoditized offers or services like Facebook ad Appointment sending cold email show from content um you know well you're being your price is being driven back down to to to the least amount possible because it can be offered by a lot of people that leads to you charging low ticket not having enough money to be able to afford Talent well if you can't afford Talent how exactly do you expect

you to get to get your clients results you're not going to be able to get them results as Good as someone who's has insane level of talent okay so this is the flywheel this is what I was in in 2021 I was making 30k a month you know I have I I have clients who also make 50k a month or more pushing Comm monetized Services right but you never make enough for you to be able to be free or enough for you to be able to retain your clients because you don't have the talent required

for you to experience the the best of the best okay Now how do you build a an offer that is leveraged you need to build a build and released offer an offer that is specialized where you deliver every solution that your clients need to bridge the gap from where they are to where they need to be okay when you do that this allows you to have uh pricing power okay because you're essentially delivering all the mechanism that the client will Need for just 15 grand as an example okay you're delivering infinitely more value for the

price of of um of one of the mechanism as an example okay let's go back to here for those who wer in there Monday it's good I went I mean it was a 2our training so I think you guys are going to need to check that out if you missed it um anyway so with the build building release offer you become a growth Creator a growth Creator is essentially someone who's not Commoditized and um you have a higher ticket offer okay and um you charge more money the money you acquire on the front end allows

you to be profitable enough to afford talent and then the talent removes you from having to do anything and then when you have super amazing people who are knowledgeable at their craft better than you then you get your clients better results faster than anybody else in the marketplace and that allows you to retain them like crazy Just to give you guys a quick con uh some context uh around the retention of the build and release that the retention how easy it is to retain people once you have offered them the build and release model I

want to show you guys the flywheel that uh gym launch used so uh gym launch ended up scaling to like uh $1.6 million in mrr uh not necessarily on the front end that was like their backend revenue and it's because on the front End they had a almost technically a building release offer right they would solve every single pain that uh gyms would have and they would charge a lot more money than anybody else in their industry they would charge I think like seven times what others would charge and that allowed them to get insane

levels of talent get the clients better results in like I think in like two weeks if you work with gym launch you would literally make your money money back two weeks Maybe even one week and what has ended up happening is they created some of the best clients for their business and they just retained them on a offer that was super leveraged right so their um their back and offer was just simply um just insights they were just selling information and they had 500 people paying them 3.2k a month at $1.6 million um in Mr

and um they had less than 1% turn so for you guys who are who are trying to sell like a commoditized Service on the front end what you don't understand is by giving the leas to your clients on the front end you're actually not creating the best Ascension for yourself you need to be giving them the most upfront so you can make them rich and then they can make sense of to keep paying you okay so that's was that's something that I had to understand because until I did that I was like I was just

stuck I couldn't understand how I would retain because Every client that I had would churn after one month or two months and uh when I funny enough one of the things that I observed when I launched the build and release offer prospects went from complaining to paying me 1,500 bucks a month to gladly paying um $8,000 10,000 $15,000 up front which was super like I couldn't understand I had clients from like uh you know from from all over the world from third world countries right A lot Of people are like oh you you you know

they're from third world country they can't make sense of paying 10 grand I had like so many clients from from all over the world from India paying me 10 grand that I was like what's going on right and the reason they could make sense of paying me 10 grand is because I gave them an offer that seemed almost impossible for them not to see success and that was the build and release I would build and release everything Faster than anybody else in their industry okay and uh that's how it makes sense to scale and uh

I had someone ask me like hey why how how can someone make sense of going from 1.5k pricing to 10K offer well this is something that everyone here needs to understand people are not buying your process right people are just buying results they don't they could care less they could care about how you're going to make them money they could care less About waiting 6 months to get it if you can tell someone hey you want to get to 100K a month or you want to add an extra 50k per month in two weeks I

will build and release the infrastructure you need to get there I'll build your offer build your acquisition team uh your ads your P missing team C email you decide what mechanism you want to put in your offer and then just tell them that hey instead of you having to instead of me trying to charge you like an agency and put you in A commitment M of 6 months 12 months how about I deliver it in the next four weeks would you would you prefer that anybody would prefer that so what that ends up being saying

is selling your offer with a defined end in a much shorter time frame allows you to 2x to 5x your price because your prospect is the most excited and willing to experience the outcome so I went from saying hey I'll book you 15 20 calls a month for, 1500 To being like hey what if I built you the infrastructure you need to book 10 calls a week and add an extra 25k to 50K per month and people would look at that versus the 1500 positioning for appointments and they'd be like yes and 90 days after

launching this offer I hit my first 100K a month with um 76% margins which was ridiculous and I probably had a team of like maybe less than than like 10 people maybe we're like eight people in the Company one closer um anyway I'm going to showcase the team size but um the reason why people were still gladly offering me the 10K instead of going around and shopping is because no one else could replicate my offer because even most agencies who have bigger teams they couldn't make sense of delivering this much value for this cheap because

at the end of the day 10K to have an offer an appointment sitting team uh outbound campaign built for you um Systems built for you for just 10K it's still relatively pretty cheap right uh I have people out there I think Cole Gordon is selling um like a Setter or Setters for like 18K which is ridiculous so um so that means that even at 10K I was still undercharging right but that made me um less of a commodity and it allowed me to just charge I just had no competition and I think till this day

it's pretty hard to pull off the build and release offer which means that Most people will never actually offer it so premium pricing uh this is what you're you're never going to get this much profit from an agency right and by the way here we were still serving like maybe 15 to 20 clients a month so that's a lot of volume of work but we're still having like crazy profits okay so uh it allowed me to stop selling I stopped doing onboarding I stopped Consulting clients I stopped Building Systems I just use The money to

go and pay people to do it people who are better at selling onboarding Consulting Building Systems than me and then the next thing is uh Superstar talents right um when you hire people who are better than you your offer ends up being better than what you created in the first place okay why because the person who's selling can now create uh I mean I'm going to go over off operations leverage but um I can talk about about it right now when you Hire people like this they all have specific insights and these specific insights can

be used to improve your offer okay so if you just come in and you're just someone who takes care of appointment setting but then you build a build and release offer and you start charging 15 grand well you can take some of that money and go pay some of your team members to become growth Consultants or consultants and build products in your company that are used For to help your clients even more so this allowed me to get my clients better results more case studies and a higher closing rate and uh we achieved a 40%

closing rate on a 10K offer months in a row okay uh on day one I shared how um I shared gym launch's offer SAS build and release offer coaches and Consultants offer you guys can check them out here for those who weren't here I think it's day one anyway like yeah here I released a Bunch of the offers so you guys can check them out uh so yeah so everyone here if you want to actually start making real money without necessarily working harder this is something you need forget selling commodi services like for the love

of God please do not sell commodity Services there's no money being made there and the longer you stay there the longer you stay there the harder you guys are going to notice it and just to Give you guys some quick context um I'm sure you guys have seen this trend where where um a lot of people just go out of business okay you have two options you will either run yourself out of business or the market will run you out of business something that most people don't understand is how markets work the market is meant

to evolve and if you're not evolving you will be forced out of the game okay you will be for out of the Game I can promise you that everybody who's just offering appointment setting like cold email stuff like are you serious you're literally one AI away from going to like from being like Oh I charge 2K a month 2.5k a month to literally going back down to not being even worth nothing okay so it's super super scary as as technology advances you're going to need to be good okay you're going to need to be better

than you ever thought you Needed to be now one of the things that technology will not change is the fact that the new le the New Wealth being created is created by people with Brands okay so let's talk about audience leverage how I accidentally made a million dollars in 90 days um so in 2022 from the fourth quarter actually um quarter four I did uh over a million dollars cash collected and um at first I was like oh maybe it's the acquisition stuff maybe we booked a lot more calls Maybe we did more we had

more Setters but not really I had spent $7,000 in three months on ads right I had three gross Specialists now how was it possible to spend 7K on ads and three appointment sets to generate a million dollars in 90 days well it doesn't make any sense and it shouldn't be something you guys try to do right and that's something I understood the reason why I was able to pull this off is because of this new Form of Leverage and I'm going to show you guys the the form of Leverage What end up happening was the

following I ended up studying a lot of the people who who are scaling companies today and kind of like what they're doing and I realized that um you know something that never really made sense to me is like why would horoi get out of a business that's making him $4 million a month right well it's because he realized that Kylie Jenner just became a Billionaire right and he realized that there is a bigger game to play than just being good at business he needed a bigger leverage he needed something that was greater than just having

great acquisition skills fulfillment skills or even having a small Facebook group he realized that he literally needed to become an influencer right so so he stopped whatever he was doing went into a more leveraged vehicle which was Private equity and went crazy on content And in timeline of two years he literally went from 4 mil 40 mil a year 30 mil a year to building a $200 million portfolio of companies where he probably owns like 30% of each comp of of all this thing right and all it was required for him to do is get

the newest form of Leverage which is most people here are purely rely on oh I'm G just have a great offer I'm G just be good at acquisition and I'mma be good at fulfillment and then I'm g go Sell people yeah right you don't understand how competition works even these even though I'm telling you guys to become good at these I'm actually thinking that this is going to be the biggest lever that you guys can pull and this is going to be the hardest thing for people to compete to you on cuz people buy from

people they like they don't buy from people who have the best offers or the best like leg gen and acquisition stuff okay so The new lever is audience and products with zero marginal cost of replication private Equity has almost zero marginal cost of replication because the same thing that Heros is giving out in his piece of content he just goes and gives advice to his clients and they just implement it and they make a few Millions dollars a month and he gets a piece of that for just having given the advice or maybe having had

uh um helped the business acquire more Talent same Thing if you look at Iman Iman went from um from you know broke kid um to gaining some marketing skills you know he went through all the courses like we all went through you know Sam ens all that good stuff and then he built a 100K a month agency but then he said you know what this I don't want 100K a month then he went hard on building an audience today he has 3 million subs and I think he going to probably make like 50 mil in

the next like two years or 50 mil a year Effortlessly right now he's doing multiple eight figures and the only thing that changed from here to here is genuinely his audience and the leveraged offer he's selling courses in SAS today okay if you look at the Rock The Rock went from being just a wrestler a great actor which got him to earn tens of million dollars a year a net worth of $300 million after 20 years of work and he starts leveraging going crazy with his brand starts Brands okay like terman And is now worth

a billion dollars timeline two years which is insane like how do you go from working 20 years to only be worth 300 M to two years later in two years being worth a billion the only way you can do that is if you just stop relying on just being a great actor a great wrest a great Entertainer and you just focus on using the growing the brand he's on Instagram more than like guys this is something that a lot of people don't notice you Guys just see people on Instagram just making memes and things like

that but you guys don't see the what the the underlying reasons why they're doing it you guys need to question yourself why would someone who is I think D rock is probably in his 50s why would a 50-year-old who's worth 300 million be on Instagram because that's a billion that's a nine figure scale okay same thing for Conor McGregor went from being A great fighter earning 25 mil in UFC to um going crazy with his audience and then he built proper whiskey now he's building more more uh Brands and he made um he went from

25 mil in in his whole career to earning a100 million in 2021 from selling a piece of this brand or from exiting this brand to and then to also getting paid $30 million for one fight with Floyd Mayweather all because he accessed a different type of Leverage Kim K went from selling e-commerce stuff On online don't know how much he was making to uh building a one of the craziest audience on online and every Branch she creates is now worth billions she just recently started skims which is was founded in 2019 and is now today

worth uh4 billion and uh I shared this number just to put into context Lululemon took it took them um what like 13 years to make $700 million a year schemes did that in 20 in three years and that's because she has a bigger Lever than than um than them right well not them now they're bigger but um but yeah anyway same thing for me I went from being a great appointment setter great you know I could I know a few things about growing to 30k a month and that was like hustling when I say hustling

I mean I was hustling to uh building an audience on YouTube and a leveraged offer and got to 600k month like the year after right this only could happen because I realized that There was a bigger game happening the bigger game was let's not just be great at acquisition and building companies but let's also look at the importance of building an audience and that's the only way you get to pull this off if you want to make 30k a month 30k by by before you wake up you're going to need an audience okay so that's

the second thing for me that was just understanding that I needed leverage uh on my audience and uh the Next thing um you know and by the way just nval said this before code and media are permissionless leverage permissionless just means that you don't have to no one has to ha give it to you hiring people people need to want to work with you and getting Capital you need to get someone else's capital right and he said that there're The Leverage behind the newly Rich you can create a software or media that works for you

while you sleep and uh yeah this Insight Took me from you know making my first 10K a month to 2022 uh just generating like hundreds of thousands of dollars on a weekly basis right and having over a million dollars in my checking account and uh this is the same way that you know companies online tech companies got really wealthy they figured out a way to get as many users as possible and you know Google is now Google is worth over $1 1.6 trillion doar apple is worth 2.9 trillion um the second wave of Companies that

did the same thing are social media apps uh you can think of Facebook Tik Tok uh Facebook is worth 700 billion so it's almost like everyone who focused on building an audience and acquiring users creates inevitable success and now the third wave is personal Brands the same thing personal brands are doing is the same thing that made uh billions and trillions of dollar worth of value for so social media com uh companies and uh platform like Apple And Google and then the next thing is infinite Returns what ends up happening when you have an audience

is the following um you build something attractive super valuable you give it away for free you acquire users and then the users start using that same thing or start embarking on that journey of using that thing that asset that you created and then uh they start sharing it when they start sharing it it acquires you new users and you get into this flywheel Where users start using your thing they acquire you even more users and then you just solve focus on solving future problems but the beautiful thing here is that you're not paying to acquire

anyone right you're not paying for ads anymore you're not doing anything you just create something valuable and people just find it that's where I'm not sure if you guys have been seeing Nick Cosman where he's like oh I just make content and then money flows in my hand or like Just money falls to me like that's stuff but like a lot of people don't understand what Nick hman is doing right now but what he's essentially trying to do is he's just trying to hack the algorithm he's just trying to get some attention for free because

he realize that he could either keep spending money on ads and by the way Nick is probably one of the smartest guys out there but he's not good op in my opinion I don't think he see this is The thing you can be smart but that doesn't mean that you're actually going to be able to scale pass 100 million because just being smart is not enough to build an organization you need to know how to manage people you need to know how to lead people so being smart doesn't mean but essentially what he's trying to

do is he's just trying to get users to share more users and then he just monetizes people after but what he's really trying to do is how can I Get free traffic okay and when you understand this nine figure content flywheel you realize that you you don't ever need to rely on your demand or you don't need to rely on the demand of the marketplace you can almost create your own clients by creating content and sharing a specific desired goal okay creating the goal creating the desire and then bringing awareness to the obstacle that people

will face and the more people who will experience the Obstacle the more people who will look for the solution right and you also create content around the solution you create more awareness Ness the more people who want the solution the more people who will want the implementation this is where you monetize okay so your content is really around creating awareness around the obstacle the solution and creating even the desire if you want to and then just selling implementation this is where you Can literally never like that's what Heros is really doing he's creating so many

smart people who will become successful and he never needs to do any acquisition because he's already created his next client right so this is something that you guys need to understand create your own clients stop trying to rely on hey do you need more appointments what come on man like that's like that's so that's so that's so basic right um so yeah for me This is one thing that I like to focus on heavy okay and then uh the next thing is leveraged acquisition infrastructure um I stopped doing um I stopped trying to leverage things

that were cost effective because that cost efficiency was actually costing me the results I wanted and nowadays we've started going crazy with ads for all our clients even for ourselves and um that's because I realized that why would I need to do Outreach or do like um cold Outreach When I can get technology to get our clients results faster than any anything else we started leveraging ads and uh just to give you guys some quick results from some of our clients um Felix uh in the Solar industry got 495 leads after spending like two grand

on ads and 249 appointments went from $2 in his bank account uh in a niche that was extremely competitive which was the coaching and Consulting space to uh 20K I think it's 24 25k now in 14 days um And um and all same thing 239 appointments 38 appointments um and these are the timelines are like a few weeks okay so um Le 65 appointments 271 leads and this was a few weeks um after having spent if you guys look at here it's $327 to book 51 calls um farod 13 appointments um baz 92 leads eight

appointments so just it just been going Pretty insane with ads right and um the reason to that is because outbound is has a symmetrical acquisition right relationship so meaning the effort you put in is almost as equal to the load and the revenue that you will generate okay which is what I explained at the beginning it's minimal leverage now paid ads has a symmetrical um Rel it's an asymmetrical relationship with the input and the output where you can put a little bit of Money and you can buy a you can you can l really pull

a lot more from the same money from the same effort um then you would you can pull a lot more so it's infinitely more leverage than outbound prospecting okay now we still leverage outbound but we don't do outbound to cold prospects we do outbound to to warm people okay again if you missed the explanation of this I highly suggest you guys check it out and uh just to give you guys show You guys the funnel that we were using or actually before I show you guys the funnel let me show you guys some of the

numbers uh just to show you guys why we just don't do cold outbound anymore so we went from cold Outreach let's say 1100 Outreach 114 Outreach um if you guys look at here so 10 times more Outreach a th000 versus 100 four times more responses here so four times more responses here right 1.5x more qualified leads so here we got Qu 1.5 qualified Leads Here we just got 10 here we got 26 and then the number of appointments here we booked just uh 11 calls here we booked five but the thing that you need to

understand because you know you only have so much time on this planet is that why would you work 10 times harder only to experience two times more results right this is literally the opposite of Leverage this is like negative leverage because you're just Working harder only to get less okay same thing happened here 1,400 Outreach 125 Outreach only three times more responses only 1.7 more qualified leads only 2x more qualified appointments why would you do 11 times more Outreach only to get 2x more calls booked that's crazy right so instead what we've started doing is

the following let me show you guys the funnel we've just generally stopped doing cold Uh prospecting and uh just generally just focusing on um on acquisition from this funnel let me show you where is it wait wait wait wait wait wait wait anyway okay it should be here wait okay never mind it's here so um we we just really just started relying on this funnel which is a normal kind of like vsl funnel where you just get ads Going you get opt-ins you get vs cells and you get a call to action to book a

call uh and we just really just generally don't even care about this funnel all we care about is the following it's what happens after because what happens after someone opts in is what makes the funnel actual profitable uh profitable most people who do this funnel will not be profitable I can promise you that okay you will lose so Much money you will start having calls that cost 200 bucks 500 bucks even a thousand bucks okay so for us what we started doing is just relying on as soon as someone opts in uh a gross specialist

would reach out send them an SMS some people do cold uh Alban diing um let's say we'd get 100 optins 30 to 40% people reply uh onethird of everyone who replied will be qualified 80% of everyone who replied will receive a booking link and we will book 60 to 80% Of people who replied that maintains our cost to book a call around you know 80 bucks to 150 bucks which is a lot more sustainable than just trying to uh wait for people to book opt in and then book a call so if you guys understand

this you guys understand that like hey for every 5 to $10 you spend you get someone who you can have a conversation with someone who's already kind of like warm and who showed interest right but when you do c Outbound that's where you end up with 2,000 Outreach only to get a few a few like 1% of people interested okay so stop doing this and then also what we do is we also set up cold email sequences 12 email sequences and we leverage the Facebook group to to convert over time more out of this um

list of optins So eventually over time we actually end up converting more people right and this has just kind of like changed the game for us it's super Super super profitable if you guys are not leveraging this then you guys need to get on it um the next thing is uh the unit economics of a building Rel offer um one of the biggest um um thing that most people are afraid of is like oh but what if I don't have money for ads well to be honest even if you don't have money for ads I

still think you should find the money for ads right because once you have a build and Release offer you are paid to acquire clients what I mean by that is you never need to pay for acquiring clients your clients pay for themselves to be acquired how does that make sense well uh if you guys um if you guys have ever heard hormozi say but he talks about about client uh Finance acquisition where let's say you have a 500 bucks on your credit card okay and then you put you generate 75 leads on average at a

cost per lead of $6 you get 10 to 20% to Book a call which ends up being seven to 10 15 calls based on our value funo metrics they can be higher if you're in a less competitive market like local businesses um let's say out of this 7 to 15 calls you have a 20% closing rate that means that you acquired one to three clients okay with an average ticket price of 10K the total revenue from let's say if you go from one to three clients close that's 10 to 30k in Revenue okay you liquidate

the cost of Ads which is 5% let's say 500 bucks you give 5% goes to the setter that means that you didn't have to set anything you give 10 15% to a closer which is 1.1k to 1.5k that means that you didn't have to close you didn't have to set you didn't have to find the lead you didn't have to lead Source you didn't have to pay a VA to go find some people you just let the algorithm the AI find you the prospects who would be the most qualified for your ad or for your

Offer okay now this is where things get exciting once you actually understand this the profitability is crazy let's say on one deal the average cost per acquisition becomes $2,000 and this is where traditional agencies when they try to compete uh this is why most traditional agencies never can never run ads uh forever because if the average cost per acquisition is $2,000 and you charge two 2K a month or 3K a month even at 3K a Month this is something that you some most people don't understand even if you charge $3,000 a month and you make

2K you have to pay 2K to acquire a client you're left with 1K a month um margins right but you still have to pay for your team how exactly are you going to make any money that mean that's why most agencies are not profitable when they acquire a client and they're just hopeful they're Super optimistic that they'll be profitable on the second and third month but what have we learned about commoditized services like Facebook ad well you're just offering Facebook ad you're not offering appointment setting you're not off offering build outs for systems for follow-ups

for like speed to lead so that means that your clients even if you're doing ads they don't get The best results because there are other problems that would keep a business from being from experiencing the outcome that you help solve okay so they do what they turn after month two and month three so that means that even though you acquire this client you were like oh my god um I just have a new client no you don't have you didn't make any money you acquire this person you spend two grand you spent money for your

team and this person that you spent ex a lot of money For is not even staying to make you profitable this is why we do not run the old model of selling retainer up front Okay forget this this is just a you're just literally running around only to stay in the same position okay you guys do not want to make this mistake of pricing and and creating offers where you're just getting people on a 3K a month I'm like it's cool if it's 3K a month and you didn't have to pay to acquire them but

If you know that you're going to need to do outbound you're going to need to do Outreach you're going to need to spend money to acquire that client then there is no way you're going to scale okay but when you have a building release offer where the lifetime value minimum is 10K on the front end like literally the agreement is hey to work with us it's a minimum of 10 grand to 15 grand do you agree with that perfect spend it over two months if you Want to break it off if you can't pay pay

the whole thing but the beautiful thing is when you clarify that hey this is a buildin release you're going to need to pay 15 grand for this or more then you become super profitable so that means that even with an average CPA of 2K you have 8,000 bucks left let's say you spend 2.5 to 3K to fulfill the thing you sold for 10K you still have $5,000 profit per deal now would you guys fine 500 bucks if it could generate you an Extra 5,000 to 15,000 every single time without you having to do anything because

you actually have enough money to afford to make other people Rich your team your closers your Setters and everyone else right and how long would you keep finding the $500 to spend money on as long as money exists literally right so um this is how um Felix was able to go from $2 left his bank account to literally 25k cash okay to now he's saying that like you Know so many so like money is not the main problem when uh I don't know what date this was but like three weeks before he had $2 in

the bank account like you can't fake this like you can't make this up how does someone go from having $2 to a month later saying cash is not the problem time is the problem and now they need systems right like this is the type of problem you guys want you stoping like and you know Congrats to Felix and Jolie for even making sense of joining to be honest like I don't I wouldn't have made sense of joining at $2 like like that's crazy like it takes courage so shout out to them now let's go over

fulfillment real quick um leverage fulfillment um in order for you guys to deliver on five half a million dollars a month you guys need leveraged operations okay you need a leverage Talent meaning your team needs to be leveraged you need systems You need data and you need unique insights uh I kind of like explained it the um yesterday where I went over the importance of having your team leveraged the traditional and I'm going try to find it right now because this was super super important um if you want to make 100K to 500k a month

uh most of your Superstars will need to be leveraged right here I explained the example of how um let's Say a media buyer who's well let's say right now we have a media buyer you know who's has a lot of experience to spent $60,000 a day on ads and uh scenario number one is we get him to just do things like setting up accounts finding audiences getting up the ads manager running you know getting the creatives running the ads and optimizing it well even though his job is leveraged he's still having to put in time

to get clients results okay so that is that the Amount of Leverage is still pretty low because he's still his his outcomes are still uh related to time spent so what we need to do is we actually need to turn every single talent in our team to be leveraged so we get them to change from done for you to documentation setup and Consulting and auditing 80% of the time should be spent creating documentation of the setup setting up of the accounts figuring out the best performing audit audience and interest Copy placement creatives best actions uh

best actions for optimization and troubleshooting 10% should be the setup 10% should be auditing and Consulting right now the same person who was could only maybe handle 10 clients a month now is able to handle a 100 times more clients right because now the delivery of his insights are leveraged it's just media right or code or systems okay now you guys need to do the same thing for everyone on your team the only way You're able to scale is if you don't have to sell your time and the time of your team okay so you're

going to need to find people that are expensive okay you're going to need to build systems you're going to need to do build all the documentations I shared here uh the systems that you guys who need like you know things like um you guys need to document everything here right uh op optin workflows you guys are going to need pipeline workflows you guys are Going to need appointment setting uh systems you guys are going to need to track everything from cold book you know all the workflows you guys are going to need sales trackers you

guys are going to need everything that needs to happen to be systematized you guys cannot just walk around thinking that you're going to do one thing when it happens time and time again no you need to build it so it happens once Okay cool so um and then yesterday I Also explained the new um kind of like value ladder right so traditionally the agency model is you get someone on the front end with um you know less value meaning you maybe offer them one service and then you try to upsell them to other services but

the issue with this is the more you upsell people the more time you sell right and what did I just say about time selling selling your time even if it's your team's time is not scalable Right so instead what we want to do we want to use this growth Creator value ladder where the more things we sell the less time we sell let me repeat this and actually this is something I didn't say yesterday this is something that just come to my mind to try to explain this you need your offerings to be less time

consuming as your clients become more valuable okay let me try to explain on the front End you start with a free free thing or uh of self-liquidating offer which is maybe like a $30 product or a $30 course or a $30 book right or 49 it doesn't matter you get leads from here you give them something so good essentially think of it as creating a Facebook creating Google creating Google search creating AI for for giving giving the solutions that your Market needs to scale you do it for free or you add this really low ticket

price what this will do is it Will acquire you the people the Goodwill that will need your build and release offer on the building release offer it's high like it's labor intensive it needs people super talented people who can come into the company look at the business's offer look at the bu business model look at their pricing model look at their segment that they're going after look at all these things look at how they fulfill change everything up build up everything that they need and Then you want to go to uh to a subscription model

right where you're charging a 100 bucks to 3K per month a subscription is more leveraged than the build and release model but you're still selling them uh you know you can charge up to 2K per month 3K per month because you've anchored them to a 10 to 15 to 20K to 30k 50K offer on the front end so if they go from 30 from paying 20K here to paying 3K a month it's super easy to sell and then once you find the best People here the best clients you just offer them um Partnerships what this

means is you're like hey would you like me and my team to actually come in and maybe help you on more on a more um on a more consistent basis and this is what Heros did he realized that hey instead of me selling information and programs why don't I just own and just give the advice but for Equity instead right so now he gets paid for all the advice that he gives to his His the portfolio of companies that he owns and this is more leverage this is infinitely more leverag than anything here because it

requires probably less time I mean he spends six hours a day writing a book like like guys he spends all his time just writing books you will never get that much he makes more money than all of us combined and he spent 6 hours writing a book does that make any sense that means that the game we're Playing is completely false most people don't understand what they're doing they think that oh I'm going just keep acquiring clients I'm G keep acquiring clients no you need to be super smart around your business model because in because

if you don't then you will end up with you will end up working so hard 10 years 20 years yes you made money yes you got rich but you just created a a a prison for yourself you need to outsmart the game And it's not about working hard it's about playing the right model okay and uh that's how gym launch was able to uh get people a lot people on a build and release offer give them significantly amount a lot more value and by the way this wasn't a building release model they were just kind

of like over en coaching but it's just that they had systems for every single problem that they were facing um and then uh everyone who was here they literally just re uh Retained them on a subscription and they would make them sign a 12 months three month contract where these companies would pay 3.2k per month and um and they would just get um some research right and um and then just kind of like a quick thing that I mentioned yesterday was you need to deliver the infrastructure on the front end in your build and release

offer and then you need to retain them on unique insights what does that mean when you get people A lot of results they start experiencing more more problems but these problems are not solved anymore with build and release or done for you Services instead I mean you can still have services for sure but the way that you make it scalable is by offering just insights insights on how to structure something better on how to build the bigger teams and that's what this uh gym launch did they were just spending 50k to 100K per month they

would acquire a lot of data On what the best performing ads were and they would just give it back down to their Community for um for just for just 3.2k a month so they spent $100,000 to acquire unique insights and they just had 500 to a th000 people pay them 3.2k a month and uh they would just sell those insights a thousand times over selling insights is the most leveraged delivery for service providers so everyone here need to get as fast as possible Uh on this second layer of their business right and the beautiful thing

is that selling insights has a flywheel in and of itself because the more you acquire clients the more infrastructure you build the more you acquire data and the more data you acquire the more unique insights you acquire and the more insights you acquire the easier it is to close clients because you have you can go back to them and be like hey I've built this infrastructure for 100 Clients and I've seen everything that works and I've seen everything that doesn't work So when you buy from me in instead of buying from that agency or from

that coach when you buy from me you acquire the data the insights that will avoid you from having to go through failure right and it just keeps on turning it keeps on turning and the longer you can let it turn as an example today we have so much data around what works that when you know I get a lot of People are like hey serch do you work with beginners and I'm like I mean I could work with beginners yes because I can just give you an offer and you can just scale it to like

30k 50k a month in like 60 days but I choose not to work with beginners not necessarily because I can't make them money but because they're not ready for the money yet right they probably have bad habits they probably don't sleep enough they probably just are on social media just Like their dopamine system is is fried so the reason why you know for those who are here who are beginners and who want to work with us the reason why I don't want to work with you guys it's not because you are my team cannot give

you an offer to scale to 100K a month that's not the reason the reason is not you're not the person yet who deserved that success so no matter so it's like me trying to go like if I try to go in solar I'll probably build a 100K month Business in the next 90 days if I try to go into coaching and Consulting space I would get 100K a month in 90 days if I try to go into SAS I'll probably get to 100K a month in 90 days why because I have the data on how

to do it I have the on deniable insights on how to get there right but this only comes from you having a lot of clients that you've built infrastructures for where you have a lot of data from these infrastructures okay So um I want to kind of like um stop here guys for those who weren't there on the last five days I don't know how you're going to do it get access to the last five days okay it has been a super I mean I think in the last five days I can't wait to get

more people to to go through this because it's going to be super super crazy right to when they when I get enough people to watch this I can't wait to see what happens but um Um we're about to um we're about to go into the client interviews okay so um we're going to try to keep this um short but what I'd like to do for clients who are going to be speaking is really keep it simple and I just want you guys to share some of the most important insights that you guys got because this

is the thing even though I can give someone the insights and the knowledge and the Frameworks and and the proof it needs to be spoken out of someone's Current place for them to really have the the mindset and Sh and belief shifting moments okay so um I'm going to invite just one client at a time and uh for more Cent if you are a client who is going to be speaking today please U remove your add your camera okay so that I can kind of like just see everyone because if you have a screen and

I can't see you then that means that I'm G to have to like scroll and not even notice that you're here okay so uh then I think It would be good to kind of like have you first and just jump on and just share your um your experience uh for you what I really love for you to talk about is kind of like before you started pushing the current offer you have versus today okay uh let me unmute you and then just give people just kind of like a background of uh what you were trying

to do and how long you've been in this space too you know like what were You up to before sure so yeah I've been in this space I think about two and a half years three years and before this kind of pushing um an offer around e-learning businesses and info products and also just going about it um based on the way you explained today this commoditized route where looking at you know doing a service like Facebook ads something like that and like that works for sure as like an offer like we know that they're it

can it can scale Companies but most people were doing that at the same time right so there's nothing really to stand out when when actually delivering that so for me one of the interesting things was implementing the build and release and I think the the other thing that that Serge doesn't talk about as much is like he's actually doing this as well like with with like his clients as well so it's kind of this interesting thing of we implemented the build and release and Saw an immediate pickup and people being interested in what we were

doing right so not just doing one part of it but basically Bridging the entire Gap and so the problem that we ran into with the clients that we did have at the time were you know you run Facebook ads and there's other problems there's other things that come up and so when you're when you're when you're offering just one service you don't actually make the clients happy that's The other thing that we realized so having the build and release and being able to position that in the sort of 360 approach was was really valuable and

then immediately you know within 30 to 60 days we saw the results of that you know doing consistent Outreach and then we were able to have that market feedback um and yeah we've been able to scale quite a bit from there yeah um do you want to kind of like compare um what your pricing was Before and after the building release like because yeah yeah share that I'm curious sure uh um so when we were starting out I were like severely underpricing to the point where if you do look at cost of acquisition and now

that I'm looking more at the numbers and data and since joining gcp I think that's one of the key things right it's it's that you actually understand what are the numbers because before you don't really have the systems you don't know How many Outreach generate you how many meetings or meetings booked or how much does it cost to acquire a client right like a lot of that data I just didn't have um and I was just leveraging my own time but once I got Clarity on that I realized like wow you know we were just

losing money like crazy I think the the first iterations of the offer we were doing super low ticket I think like 750 or like 1.5k a month retainers and that was just Unsustainable from a delivery standpoint from an acquisition standpoint and it basically you know put us at the point of like almost going out of business like in the in the first year or two so something had to change and then we started to charge quite a bit more for our offer before joining the program um around four or five K and that helped but

still like looking at the math like what you just talked about you still can't generate that much profit to Acquire a new client based on just like breaking even right so that's when the next step was let's just charge way more than competitors separate our offer and then it really starts to make a lot more sense and you can acquire more clients pretty profitably yeah and one of the thing that I did notice is that when you change your offer to a build and release offer you in my opinion you acquired more clients than you

acquired before at your lower ticket offer or at lower when You were charging less do you want to kind of like explain that sure yeah so not only did we get more clients but we also just generated a lot more interest because it's something that's fresh and there's not that many people doing it um and I think the the cool thing about build and release is that you can't just say I'm selling a buildin release because no one knows what that means right it really depends on how you want to explain it so I'm not

really worried About telling everyone here like what are we doing in build and release so that we have a build and release offer because even if you know 100,000 people see this or whatever you can make your own version of that offer that solves a different Market Niche and I think that's the cool thing it's like yeah there's tons of agencies in this s space I'm getting people reaching out to me on Instagram on YouTube and that sort of stuff asking what am I doing and it's Like you can just build a building release to

solve the specific problem like as Serge said the market changes if you stay the same you're going to go out of business so we're just looking at what are the current pain points what's happening right now in 2023 in Q4 like and then we'll Implement those things our offer is being updated you know every couple months to stay stay consistent and stay relevant for clients yeah yeah and that's an interesting Insight because here's the beauty about build and release and you guys will also see um see this for me our program it's never about or

even the way we help clients as an example if I see that people with an audience are killing it more then in the service in the program we're going to emphasize build building an audience so we build the new systems I go hire Consultants people whove done this before and I get them to build a framework I can use to implement for my Clients that's the same way that you guys need to do it when you guys are pushing a build and release offer right uh you need to look at what are the trends in

the marketplace take that mechanism use it within your uh within your offer and then just get 10 times more interest and get 10 times more closes right so it's super easy to scale because you're not just a Facebook Ad Agency right you're you're whatever works Today um so and just uh so yeah so Dan is in the size space um and um because also you know one of the things that you also did is like you were able to hire a closer so right now you're not necessarily closing your own deals right you were able

to remove yourself from from some of the sales process yeah 100% I realized after as I said like the data is key like better inputs just start with understanding what are you doing where where are you Putting your time so I realized after looking at you know tons of appointments like tens and tens of appointments booked in some of them qualified some of them not from the last year before jining the program that I wasn't closing them right and and that was huge problem and so search just the first day in the program I remember

he said like why don't you have a closer right now and then I was like oh yeah it's a good point so I just solved the right Constraint so I think that's the other thing that is really helpful is having this outside perspective perspective and someone else looking in at your and saying like oh I've done this before I see what the constraint is focus in on this because there's so much confetti that's thrown at you whether you're consuming content on YouTube you're reading books like we're always looking at things but I think like the

big thing that separates you know Serge or like Someone who's like hormos right if they have a conversation with you they can locate the problem and make a better decision than you could as someone who's a beginner that doesn't know what are what are good numbers to shoot for right what are good metrics where should you spend the major of your time right because in the reality of things like you shouldn't be spending your time doing a billion things like s just working less hours right and just Focusing on the right things so I think

that's kind of the other thing focusing in on what matters yeah yeah and uh I think you know when you push the when you started pushing the build and release offer you scaled past 10K per month and actually I think for the first month you hit 20 20 what 20K 21k you shared the growth with this offer when you started pushing it sure we were doing roughly you know 4K 5K a month pretty consistently for maybe five Six months and then after introducing this offer we sold a handful of them pretty quickly so I think

we got up to around 2022 23k within about a month or so yeah and that's the thing that um that a lot of people don't understand is that when you have an expensive thing to sell you don't need to sell a thousand people right to get to 20K a month with a traditional model like you probably need like 10 clients when I was making 208k a month with my appointment setting Agency back in 2021 I think I had maybe like 14 clients right and then went from from almost 4K a month 5K a month to

like 23k a month by in one month from selling like two three clients right that's the thing that everyone here needs to understand you don't need to work harder you need to know what is the leverage thing to sell right so yeah and uh just Dan just to Kind of like finish this uh convo uh what would you say was the biggest Insight um or breakthrough that you had from just being part of the program oh that's a good question um I think actions speak louder than words so I think the fact that You' implemented

this for your team and that you've found success with it and that it has actually brought me a ton of value was the the biggest Insight because I think I've had I've gone through other courses other mentorships and they tell you to sell like they're selling something else they're telling you to build this build that but the interesting thing is what I found value in the program is being on calls with people like Katie Casey Isam actually getting this one-on-one time where I'm being able to pick their brands and sort of understand okay what are

they doing but the only reason why you're able to access these people that Are really really smart and building out their own thing is because you've created an offer like this so similarly for us delivering for clients we can have better talent and right now we're hiring really competent people and I think it's like you're one Higher way from getting like your next six figures basically like I'm talking to people that are so competent and that's really interesting to me because I'm like wow I can scale myself out of the business do Different things and

do higher leverage tasks so I think that's kind of the biggest Insight is like I don't have to do everything I don't have to manage everything it's really about how do I place better talent and sort of position or offer in order to facilitate that type of growth which is a way I never approach the business before yeah so would you say that like I guess seeing how we run things our build and release infrastructure and our talent allowed You to kind of like get a perspective of where you need to be compared to let's

say just telling you like oh start selling Tik Tok ads and just get leads and appointments and hire a contractor you actually are able to see how we run our operations to the point that CU you know this is the thing that you know which Dan kind of like talked about which is um our our type of service is a little different because what we're trying to get you guys to do is Essentially what we're doing which means that when you work with us you have a copy paste of the thing you need to build

for yourself right and I think that's infinitely more valuable than just telling you oh show from content is trendy no like that's not it's trendy up to a point or like these little Trends it's like you actually need to build an operations that is super super uh Complex and valuable to the marketplace so yeah that's good but yeah um no than thanks Dan I think you know a quick story would you like to tell the story of how you actually even ended up in the program first because you didn't um yeah just share that that

story sure um so I think I ended up in the program in atypical way so I think a lot of people that check out s of stuff maybe find content or something but what happened with me is that um a friend or Someone yeah that I was talking to said hey you should check out this software and I was like okay cool like for agencies um and it's something that Serge has been selling as well or as part of the program and so after watching that there were a couple setup videos that Serge had done

just about you know this is how you use the software this is how you can leverage it for your company and just watching him talk and sort of explain the processes And like what this was doing I just like the way that Serge was talking about things and so I looked him up and then you know watched more of his content and then like through leverage content there's a ton of stuff on YouTube he's been putting out like tons of content every day for the last couple years after that I was like pretty much sold

after watching a couple hours of that content and then decided to join the program so I think that just goes to Show like similarly for me too I started a YouTube channel kind of recently and after posting you know 10 videos or something I had people coming asking to do multiple you know four figure deals just really quickly after posting like 10 videos for my 15 subscribers which is crazy right like you don't need a massive audience to really get this stuff started so that was also a huge like turning point for me so looking

and and seeing firsthand what Serge and like The rest of the client acquisition team is doing as well as like implementing it very quickly and and actually getting on that stuff so I wouldn't wait like after watching this webinar literally just get on this stuff if you haven't done this before yep yep yep oh yeah I did talk about YouTube a lot of stuff so Tuesday for those who missed audience creation call just go it's two hours long and we dropped everything but yeah no thanks Dan so everyone who's in SAS guys this Is someone

who went from you know just struggling for a few years to getting to 20K a month in a month from 4K a month right so this is not someone's already making millions who made more Millions no it's like this build and release offer Thing Really Works um so um who want to go next jro if you want to go next and just talk about your experience with this um building relas offer from going from uh just kind of like just a regular content creative agency to more Of um like more of like a growth Creator

model yeah definitely hope you're all good so uh one thing that I've found very beneficial uh just being part of gcp is basically offering more than just content because everyone like you you it's so easy to find editors but the thing is like you need to offer growth as a as Serge has been talking about the past week and the insights the way in which he breaks down kind of like from Huge huge company such as breaking down Alex hosi a model I'm currently uh building out a uh content building release um infrastructure that Serge

went through on the call on Monday uh with the gcp members and um since then that call I started posting content on my Instagram um which I haven't been doing consistently and then I've already been like booking big calls um just after like 3 days of posting and I'm about to close this um Deal where this wife watched my real turns out her and her husband um own quite a lot of companies and yeah like I mean I told the the client acquisition team about it on the channel and that all came from content I

showed them kind of the the model of what Serge kind of went through on Monday and um they don't want to build a release it they just want to work with me um kind of like on that growth partner model uh but I'm still going to use that build and Release model for other clients cuz I don't want to get 50 clients on a management offer you know I just want to work with clients I want to work with and these people are pretty cool they got a bunch of uh businesses I can work on

so yeah that's a bit of insight love it love it and um you know what for you you kind of like do you want to kind of like share how your pricing has been change from before to like when you started kind of like introducing hey we Can also help you uh you know take care of lead capture lead nurture um and things like that or other than just like hey let's just edit yeah so one thing that you guys have helped me out with as well is the messaging so I'd say the the process

selling vssl is what made uh this lead book a call and the messaging is like look if if you're over 10K then then you can book a call so if you're really clear on who you're speaking to it's Going to allow you to attract those people and like I didn't realize that power until like this week so um yeah man in terms of pricing they didn't even Flinch when I said the price uh they probably want me to work on like 10 of their businesses for now I'm working on uh their personal brand and um

one of their other businesses and I said yep it's 15K uh for each brand that we work with and then yeah I sent the invoice they're going to take care Of it today and they're actually flying to meet me in London on Monday so we're going to shoot some content chop it up and yeah just back to work love it did did your office get better when you become a when you became a growth Creator I guess so bro you're all in a suit and okay I like that that's why the people are paying you

money okay is that it that's it man that's that's a life hack I wear the same clothes as when I was broke Yeah no but um yeah yeah you've been you've been fly all your life I like that but um for for those who don't know jro jro I went to to London in uh 20 was it 2021 after my last beginning of last year bro um oh beginning of 2022 yeah beginning of 2022 so last year um I had just done my Fivay Challenge and then I went to London and um jro and I'm

gonna share this with you because it's super it's It's super important I was you know hanging out with jov I needed someone to come shoot us I would with Marcus hustle and um you know jirov you were still like you were in London but you were living you were kind of like I don't know where you were living and uh I remember you know you told me like hey I only have like 300 bucks in the bank account and I was like well you better get to work like what you what am I like there's

no you're you're Already at the bottom so it's like life is now is time for your life to change and this is someone who had gone from course to course it's not like he had less knowledge around how to start an agency but it's just that he was just I don't know what were you doing disted syndrome yeah it was crazy yeah bro right and and when this short fir content thing started like you blew blew up right you've gone crazy ever since so so this is just to to share With you guys like for

everyone who's like complaining that oh like can't see success no you're just working on the wrong things completely it only takes you six months and someone to tell you to like stop I don't know how I can say it but like stop stop whatever you're doing like what are you what are you up to right someone to tell you they're like hey you're doing the wrong thing until you become really serious With your own self and be truthful and stop lying to yourself you will not scale scaling a business is about looking at reality and

not just being like Oh I did 20 Outreach a day it didn't work or give up after no it's like hey you're going to do whatever it takes for you to become a multiple six figure a multiple seven figure earner right you look at what are the inputs what do I need to sell for 10 15 grand and you go and get the attention To sell it and then you get someone to close it then you get the team to fulfill for it and you don't stop until this whole thing is built out right it's

not no one here is special who's built a company a successful company the only difference is we just look at what we need to do and we do it instead of just being emotional and try to like distract ourselves with Tik toks and like Drinking and maybe smoking like guys stop the dumb habits you don't deserve to drink you don't deserve to smoke you don't deserve nothing unless you're making Millions because what are you doing are you distracting yourself from reality reality can be more Blissful than any type of any type of high what what

I would love for people to experience is the type of high when you become the person that you promise Yourself that you would be there is this quote there's this guy who said um and uh I don't know I don't know if people he smoke I don't necessarily smoke but um he said that 10 smoking 10 blunts couldn't get you higher than me because I became who I who I set out who I set out to become right the best thing ever is becoming who you're meant to Be nothing you don't need to consume anything

stop lying to yourself become who you're meant to be okay so yeah no thank you jro content so this the reason why I'm coming over these different niches because becoming a growth Creator does not mean you need to sell appointments it just means you can become a growth Creator by starting with content and just looking around everything that the client needs around the content infrastructure and deliver That for a lot of money SAS same thing okay um cool who Wanna who want to go next who W to go next Steve yeah let's go Steve um

for you what i' like you know because we we did talk a little bit on I think Monday or Tuesday um for you what I'd like to ask you is so you're someone who's in the in the local you're working with contractors right uh what I'd like for you to kind of like talk about is is kind of like the impact of of Selling such an expensive thing and how you position it for contractors who are making 5 10K a month to make sense of signing up for let's say your your 10K offer right like

how are you uh able to position that um so that that has been a an interesting process of doing it and so I work with people that before they even go to marketing they spend tens of thousands and hundreds of thousands of dollars and um somebody said oh it's the Wood guy I feel like I'm getting branded the more I talk your audience knows me um but yeah no so the um yeah so they spend hundreds of thousands of dollars on equipment so through the process of working um with you I've learned that with the

buildin release is literally a tool and so I had to learn how to speak the language of my audience and it is it's been like it's been a journey and it Hasn't been the easiest but yeah when you because you have to always speak about your offer in a way that uh that resonates with your audience and the process of being you know a growth Creator is is not is not an easy thing it's you're like you're constantly finding and you know and searching and you need to stretch yourself as as an individual you have

to admit when you when you're comfortable when you're not comfortable um and just Admit that you don't know like the the the path to getting to what you want uh you know like uh like you know even just being around uh surge has been like you know understanding who he looks to and like Naval said success uh is not without struggle right and so to get to what you want it and especially you get paid really well if you solve hard problems but solving one problem isn't the end all be all if you can solve

your Customers complete problems and anticipate the problems that they are having then you can get paid really really really well yeah yeah and one of the things for you is because when you came into the program at first you were selling it as a coaching program right and yeah we completely revampt it to not selling a coaching program because eventually that becomes a commodity um to looking at everything that your Clients would need instead of coaching them like hey you need to run ads instead of coaching them you need to sell these products instead of

selling the others we just said hey we're going to build the thing that solves the problem for you when you buy this yeah yeah yeah go ahead well part part of it is also too just like looking that you're building leas can include information it could include some done For you it could include some done with you it's just it's it's not this one siiz fits all uh and also too you don't want to you don't really want to get into the game where you're copying other people's build and release like you truly have to

understand your Niche and you truly have to understand what they what they're capable of and who are the types the clients that would best benefit from it is that all is that helpful yeah yeah yeah a th% a th% I Think it's a it's about for this P to pull off this build and release thing you need to be kind of like sophisticated and and that's the thing we kind of like want because if we just sell something that's easy to sell then everybody starts selling it then we're backed in the same position from the

Geto where now it's a commodity again right yeah yeah yeah absolutely and and I think you know I was I was on a call with somebody the other day and He was just asking questions and I think confidence and abundance is learning that you don't have to sell everybody because right now I'm a little I'm addicted to making sure that I can get success from the people that I work with and I don't want to just get money from just anybody because I want I want to be able to get the results fast and learning

what got the results so I was on a call the other day with a client and he was he just had his Biggest month and I got on the phone with him to record it and he was like what he said I decided to go all in because you told me to go all in and I noticed that when you because you told me to go all in I noticed how you went all in and it was literally around the time when I started working with Serge and it was like oh become obsessed and in

love with your business like build the type of business that you want to provide transformational results not Just for your clients but for your team um so I would say working with surge has made me fall in love with my business and I'm having more fun than I ever had because in this online space everybody always shall sell the money is made because of shiny object yeah and and it's and it's and it's it's not real to think that you can do more than one thing at a time like you actually have to focus so

you think I can have this and I can have this I'm Like you're diverting your time and there's not a lot of time out there and you need your focus I mean Within 24 months to go from 20K a month or 10K a month to you know a couple million that that takes intense Focus yeah um and that's you know so yeah yeah no thank you man thank you and uh yeah like you said this is not an easy path like for a lot of people would think that um I I think maybe one of

the biggest advice I can give to everyone here is that um Just as much as you desire be ready for equal amount of pain to come from the path and expect it I think um for a lot of people who've been sold before kind of like try to a lot of people will sell you on the ease like oh this is going to be easy or you're going to make a 100 Grand a month if you start an agency or you're going to start 100K a month if you build a coaching business yeah right do

you guys know how many Businesses actually get to a million dollars a year tiny super tiny right but all these people online are just giving you guys this image and because of your desire is so greater than your understanding of what needs to happen who you need to become to actually deserve that success you think that buying the thing is going to make you successful one thing I can promise you that is that if you ever become a client You realize that like oh I actually need to become better better than I thought I better

than I thought was even possible because when you become so good that others look up to you and they're like holy wow that's when the millions start happening so everyone here your goal is not to try to buy a service like and this is literally me counter countering my services my positioning like the Thing you guys should be buying into is the and that's why I like to sell expensive stuff is because when you sell someone something that is expensive you get them committed to the work right when someone just sells you like oh this

is a $2,000 course you're going to learn how to do this yeah right that's not enough commitment for you to to that's not enough commitment investment for the level of work that will be required for you to experience the success that you You're looking after right so if you want to make someone a million dollars you better charge them 100 Grand right that's how it works can I can I say one more thing before uh please is that uh I probably and and I've been an entrepreneur for a long time and I've had lots of

success I I am more uh inspired and challenged um and motivated and more humbled working with uh the whole team that you have Assembled and working with you than I have been ever it's like more than a master's degree you know and so for anybody considering jumping on working just be prepared to be challenged um it's fun it's it's a lot of fun but it's it's super challenging so it's work it's work it's SL it's work and that's when and that's why like this if you want to make millons every year yeah be ready to

work like be be be ready like just Essentially just it's almost like um I think you know it's super anyway like I could go on and talk about what the cost of success but most people will never even understand it um but so like guys I can only tell you that like the the desires that you have are going to cost you more than you ever thought right um cool so uh maybe let's go over a few um um people Teran would you like to to talk a little bit I think you should be here

yeah yeah I'm here yeah love it love it um hey bro how you doing doing good but yeah um do you want me to talk about like what we found was yeah please I know you guys went from having a little bit of struggle going on ads and going crazy so I would love to share that experience yeah that was actually the main thing we're going to talk about so yeah the the number one thing that I think besides from the community and obviously the team is the paid ads to to get in Leads and

you know clients because we like we joined in December January when you was mainly doing organic right yeah the Outreach the content we had success with that we scaled it to you know 10K 15 um but I feel like paid ads when Kenneth came on especially like we had haven't seen leads that like that fast people just booking in and the calendar being you know that like people booking in that quick so I feel like pay dads was one of the the best when uh you Introduced Kenneth so yeah yeah yeah and just share some

just share some numbers like um Compare the numbers you guys were getting from outbound before and then compare it to the volume of throughput in meetings and leads after it went on ads yeah so with Outreach and content we was maybe booking like 10 calls a month somewhat qualified but after doing PID ads like we had seven calls yesterday and that's a new a new Niche but we've Booked like I would say like close to 50 to 100 calls with ads MH um but yeah yeah that's essentially it and and what was the average cost

per per call average cost per call was probably across everything him 50 probably 70 pounds yeah and would you go back down to back to outbound if you know now how to book calls for 50 bucks never never yeah and uh and this is the thing I I really want to share you know like RTI and Teran are like brothers um what Offers are you guys pushing right now yeah so right now we're doing um appointment set in while getting qualified appointments for the solar solar companies mhm yeah sick and before you guys were in

the coaching space because that's also worked well with ads right yeah it was but like they were kind of broke to be honest yeah let's guys if there is one lesson we can learn today let's not go after coaches and Consultants okay let's Just give them a break like let's not be another person okay because if you sell to broke people guess what you become a brook growth expert so it's like you you got to choose who you sell to okay so I highly suggest like I know I know that at least 10% of everyone

here has pushed a coach consultant offer right so let's uh let's stop that today right but anyway uh terone and Rik came into the program coaches and Consultants outbound struggled a little bit then got To okay so this Juju person we're going to need uh to kick him out can someone kick out guju just having too much he having too much fun in the chat okay but um I highly suggest you guys change niches if you guys are in the coaching consultant because the niche will dictate your your scale more than anything you do your

market right your Market you can go work extremely hard wake up every day learn everything in the growth Creator Whatever five days we just spend and if you sell it to the wrong people the impact of the thing you do will stay small like I said a few days ago the quality of your prospects dictate the quality of your service and product and if you've ever heard horos say it he said the quality of the prospect theyig takes the quality of the product that's how he said it okay so um so yeah I highly suggest

you guys switch niches right allow yourselves to change Don't change because you can't perform no so here's the thing I don't want you to switch because you haven't even booked a call because not booking calls just shows that you're not you're not competent because a lot of people switch niches to compensate for their incompetency never switch Niche because you're bad switch Niche because you're good and believe that you can achieve better transformations in other vertical more Effortlessly okay so super important uh okay cool Oliver uh you want to go you want to go next um

and then uh just drop a little bit of gems and then um I think then we do Javier and then we just go and finish the and then go over the Q&A stuff okay cool hello hello hello good good good um for you I mean I'll let you I'll let you share whatever you want to share because I also don't want to kind of like lead every context Right I no good uh essentially quick background uh used to be in college studying industrial engineering and I realized that like my end goal was you know never

to really become an engineer I had very strict immigrant parents uh so I just kind of followed the traditional path and because I wasn't really surrounded by sort of people with the same goals the same mindset I was in university so everyone was chasing after that internship or that you know Prestigious position in some company and that wasn't my goal uh so I took like a radical decision uh I dropped out when I had a semester left to my degree so I completed three years and I said that left um so I kind of I

had no backup plan like this had to work for me uh so for me like putting myself in a situation where I could not afford to fail was what was needed to see the success that I wanted I spent maybe two years kind of like buying the course Trying something giving up and sort of jumping around here and there but it's not until I actually put myself in a situation where I could have for the fail that um you know my business didn't take off uh when I joined serers program I was at about 30k

per month um and now last month we we made about 75 profit uh and that's like in a span of two months a month and a half so that was pretty cool and I think the craziest part for me is not the money but the fact that to Make 30k per month I had 60 clients that I had to serve coach it was a one-on-one calls highly personalized I wasn't selling just like a like a video course and to make 75k per month we signed six client and this is with the same structure the same

team members I do not hire more people it was literally just me speaking with search him telling me calling me an idiot of first recharging will tiet for what I'm doing and then sort of Shifting my mindset and saying Like hey if you did this this this and you offered it to the marketplace not only could you 10 your prices but also you know lower the amount of work that you do because you have leverage I had zero leverage I was taking the calls I was helping with delivery I was doing literally everything in my

business um so I think that's the biggest impact that I had uh joining Serge's team is they helped me come up with an offer that is actually wanted in the Marketplace that allowed me to remove myself in the business and actually be become a business owner versus just a you know a top closer in my company yeah and uh the whole team too you know meeting I I got to meet sergeon um luckily I do also live in Montreal so I got to meet him a couple of times it was an amazing experience Casey Katie

you know having that's another thing it's one thing to scale a business but being able to just Have someone with you at all times and whenever you're going through sort of like a roadblock and you're not to sure what to do with your business um instead of just s of guessing and trying a bunch of things I can just just directly reach out to people who have done it before I can shoot a message to Casey say like hey my ads are not working what should I do Casey would be like Oliver just switch this

up try this I do it boom I get the instant results so it's just Being ex being able to have that constant support you know never experiencing a struggle on my own but always having someone that I can kind of fall back to if if needed while I'm going my business yeah yeah love it love it man love it um Oliver came came to the penth house when I had the wine night here and uh he saw the place and like man you I did say that yeah but it's it it put things into perspective

because you know you go to Your gym you go to school and you're surrounded by people who you know let's face it most people you know they don't have these ambitious goals they don't want to make a million per month or half a million per month whatever and to put yourself in a situation where you're actually face to face with someone who making half a mil Mon it's like what the like I've never seen that like you see it on YouTube you see it in the movies but to actually see someone in Real life like

that and for me that was a game changer and it kind of put things into perspective of like hey this guy from Montreal same situation basically same age as I am is making this much money why wouldn't I be able to do it and that was like a good boost for myself to work on my business yeah I think I think a lot of people don't realize the importance of just seeing like seeing other people just like you doing things that you never Even set as goals it actually just ends up pissing you off because

it's like why would someone else be doing this when they're not any special they're not necessarily I mean smarter smarter is they not the IQ is not necessarily higher it's just a matter of understanding different levers to pull and a lot of people are actually have the knowledge they need to scale like 90% of everyone on this call knows how to do Facebook ad Knows how to do Outreach knows how to create offers if you didn't then you can just go through if you've been on this days on these five day challenge you probably acquired

the knowledge you need to scale but the thing is you still don't have that belief that is going to take you from being like okay I'm a smart person to hey I'm actually going to to do it I'm going to pull it off right so guys you sometimes you just need to to look at someone who's doing The thing you're doing and be like hey okay this there's actually nothing that I'm missing right now let's get after it okay okay cool uh Javier you want to kind of like share your experience and then we kind

of like end the session go ahead I just unmuted okay amazing amazing how you doing search good good what about you I'm doing awesome so yeah guys so just a quick context about me so I'm from Mexico I'm working in Latino American Market I actually made sege a couple of years ago I was bro I was a brok key as Serge said say and yeah to be honest I join search program when he was just staring out the half a meal I make like the last 2K I invest on his program I end up with

10 cents of my bank account so with the with the search help uh a couple of years ago I was able to scale to 10K permon just in 45 days of making that investment and uh last year start like a a consulting company uh named SK Especially here in the Spanish Market helping agency owners have that same transformation that I had and I have been doing well but to be honest I joined again gcp with another mindset another kind of uh things that I was looking for to gain and the main insights that I got

when I joined gcp just first off uh having like a good systems in place having like a good trackers I have been doing that in the past um tracking everything because data Is going to allow you to to scale second thing is obviously to use leverage in all of your acquisition systems because I come from a background that I was sending 300 messages per day alone I wasn't working with a team I wasn't doing everything but now usually I have a team of upsets that are booking for tank call per per per day and also

the last thing I think like just integrating paid ads on my acquisition right so I was working with Casey on that St uh Three two weeks ago I are yeah investing in some paid ads I invest 300 bucks and just in three weeks I made 22k on Revenue so what quite crazy just integrating paid ads uh on this strategy so that's crazy like that's I I didn't I didn't know about the the transformation from your ads I didn't know about your wins that's crazy in the in the Latin Market you pulled off 20K yeah yep

wow and for those who don't understand the Latin Market is completely different From from just the American Market cuz to make 20K in that Niche you probably need to have insane leverage because not a lot of people have uh like they don't have a lot of cash on hand right a thousand bucks is a lot of money for them okay so so yeah and would you say that I guess right now on your offer it's still kind of like a build and release offer right you're muted wait one second okay okay wait I think you

can mute Yourself okay yeah yeah so right now I have I have like a building release offer and to be honest that having been game changer for me because most of people when I start the agency obviously most of people say hey just offer Facebook ads but you start in a competition competitive with every person also when I started this coaching business I was doing everything that everyone was doing just offering like a course offering some kind of sessions One oneone sessions group calls but to be honest that's where you enter on a competition that

when everyone's compareed with oh these guys suffering the same as you he have more results or he's doing like for Less BRS than you so I'm going to go with him but right now with the building release offer taking care of all of the things that your clients need to have in order to achieve their main goal is actually quite better to differenti myself to the also big Competitors here in the Spanish market so when I start integrating that I go from charging uh 2K for my program to actually charging 10K for my program wow

and yeah to be honest I have been doing some research on big programs in the Latin in Latin American market and there is a huge differentiation of what they offering just because I really put into place and created a good offer taking care and taking place of all the mechanisms that make clients need to Have in order to get them the results but yeah what's going Game Changer just intrig in that that's offers love it love it love it yeah I think uh I think that's enough that's enough wins I think we can just move

on to the thing but lottin Market 300 spend on ads 22k in in three weeks insane okay so that's just like crazy um and um yeah guys so again everyone that I've kind of like walked through you know from Oliver from 30k a month to 77k a month from you know Steve And the contractor Ed to you know doing 50k a month um from Juro pushing content offers to you know build and release offers 15K up front um to you know every person Dan in the SAS space 15K offers think they're increasing their prices today

uh one thing that you guys can see is that everyone here started selling something different selling to a different Market something more complex charged more money only to work less okay there's a Trend here no one here said I worked 20 times more than I was doing before to make more money because that's not the goal the goal is how can you acquire more leverage in the things you're already doing but make infinitely more money work less make more work less make more the billionaires are not working any harder than us guys and Until you

realize that like it's not about working hard it's about working smart and Introducing leverage you will never experience the growth that you actually deserve so um let me just kind of like finish this uh presentation and then we go to the VIP questions um and then um we can get to to solving everything all right cool perfect so uh few questions for you guys was our time over the last five days enjoyable thus far for everyone who joined put it in the chat drop it in the Chat go crazy in the chat um Serge could

have chosen to speak any language but he woke up speaking facts that's funny guys please drop it in the chat was it valuable today over the last few days perfect and um who found it valuable who think they can kind of like take um everything that we talked about over the last five days for those who weren't there five days guys figure out a way to consume the whole thing and Then go back to day five um and feel comfortable making an extra 50k a month to 100K a month in the next 12 months by

becoming a growth Creator right I guess you know from what I shared this week it's probably easy for you guys to scale to to 50K a month or 100K a month other than just telling you oh start become a Facebook Ad Agency or become a short from content agency sell 2K a month Services you will get to 100K a month by the time you're like 80 Years old right uh and then is it fair to say that using these insights it is unreasonable for you not to have a significant amount uh of advantage over your

competition like over this week we've probably had a few hundred people joined the few hundred people of you guys who've joined do you guys feel like you guys have an above uh an an edge over most people let me know in the chat Beautiful beautiful let's go let's go okay so I have absolute confidence that you could take everything we've covered here today and on your own go out and put it into action and get results that you previously thought were impossible right I'm certain that just with the information we've covered on this five-day Challenge

and the webinar um left on your own with your own resources time and effort you can make a go at this in a way most people will never be Able to right especially if you've watched the whole five days you will I think you probably have 10 times more probability of achieving scale compared to those who didn't right and if that were your only option it would be a worthy ideal to pursue all right but what if there was another option an option that allowed us to work together uh to work at it together a

chance to go deeper than we can in uh you know one measy hour two You know days of working um and you know connecting over the last five days what if clown acquisition that AO played an active role in your results took responsibility in your success and had an obligation to your outcome how would that make things different do you think that with all the resources at my disposal to stack the deck in your favor to make success all but inevitable right do you think that if I Allocated my time my team's time and the

capital into helping you not only understand what you need but instead built out everything you needed for you with that make it unreasonable for you not to scale your companies I want to know in the chat let me know if that would make it easier for you guys just drop a yes in the chat right love it um if I had such an option for you guys who would love to hear more About it and what it could do for you let me know let me know in the chat who would love to hear about

the offer I need if because I need to get some yes because if I don't get some yes then maybe you guys don't don't want it right okay cool so check this out that's why it's with great pleasure that I want to introduce you guys the following the growth Creator program okay there is this famous quotation attributed to our communities which says Give me a lever long enough and a full Chum on which to place it and I shall move the world the growth Creator program is that lever and that full Chum for everyone who

was here today over the last five days I've talked about one thing and one thing only leverage right I showed you guys how to get leverage in your offer I showed you guys how to get leverage in your audience I showed you how to get leverage in your acquisition I showed You guys how to get leverage in your fulfillment right but what if there was something that could take care of all those for levers at once for year right and for me in my opinion the growth Creator program is that lever it's leverage right and

I'd love to give you guys opportunity to participate in the growth Creator program as and let me give you guys the uh the value that you Get okay so instead of just knowing what you need to move the world and going at it alone let me and my team build the infrastructure you guys need to move the world join our environment our community of growth creators and feel the urgency from seeing other people's win one of the beautiful thing that a lot of people who aren't part of communities of people actually building successful companies is

that you guys are left on your own you make 5K a month you're like oh yeah I'm making more than most people you make 20K a month you're like yeah I'm making more than most people right so it's super easy for you to feel comfortable in your own success which is to to be honest nothing impressive right when you join us and let's say you join us on this retreat with Founders making 50k 100K a month we're spending $10,000 on Villas your 20K a month becomes how can I say this it becomes um it become

you shouldn't even talk you Shouldn't even talk about how much money you make right you need to surround yourself with people who uplift you and motivate you to work harder right so that's one grth Creator program it gives you the community and this is the most important part okay the next thing is let me and my team build your 10 to 15K plus build and release offer I shared with you earlier let me and my team come up with the mechanisms you need to include in your offer let me and My team come up with

the most profitable Market segment um of the because because one of the things we do I'm going to show you guys real quick uh I'm going to use one of the sheets that um use for then uh one of the things we do when clients come work with us is we don't just give you like uh oh here's the offer but we also help you pick the most profitable Market segment based on who you can get the biggest Roi for who can effortlessly afford your thing who Can you almost guarantee success for and who we

can easily find okay so this is something that we need to work on because like I said it doesn't matter your offer how good your offer is if you're selling something that is uh if you're selling something to the wrong people you're still going to be stuck okay and we will happily craft your conditional guarantee so you can have a 30 40% closing rate okay and then the next thing we will do is let me in my Team design your audience creation game plan as well as your content road map one of the thing that

a lot of you guys um have seen is that the people are killing it have an audience we have Mario Gonzalez who job last year and now he's hitting like 60k a months and not necessarily because he's a better growth Creator I mean he just quit his job last year it's not that he's the best growth expert there are people who've been who've generated millions and millions Of dollars on ads but who still can't make 60k per month right there are smarter people more experienced people who will never make 60k per month not because they

don't understand how to grow how to get leads or how to sell how to sell stuff online but because they don't have an audience right and here this one of the things that jov mentioned which is like the process selling vs Cell uh here you have Alex piny who uh closed um I think it was like um 15 17K deal 5.5k a month plus 100 bucks per call and um came from the process selling vsl with igr reach he prospected send one asset and the person booked a call he paid his VA like 300 bucks

a month and got him a CLI that's worth like 15 plus performance okay so one of the things we want to do for each person who joins the growth Creator program is we'll get you to help you to build your your brand on YouTube Help you with your Facebook group help you with your content schedule help you design a process selling vsl okay the next thing is let me and my team build and launch your whole clown acquisition infrastructure right let us lead your paid ads the creatives the offer you need on ads the copy

the interest the funnel okay and all of it is based on what we've seen working tens of niches right real estate solar roofing recruiting real estate mortgage metah Home remodel coaches Consultants closers agency owners it doesn't matter who you sell to we have data around what works okay let us build your nurturing systems right we'll build out your whole go high level system so that you every single Prospect who goes through your funnel never forgets about you right the money is in the followup and the nurturing just because someone doesn't buy from you the first

time they get on a call does not mean that they will not buy but If you do not make it inevitable for them um to not forget about you I promise you you will be losing a lot of money so we build out the whole nurturing system for you and then let us build out your appointment setting team and workflow and systems right we will help you build your growth team an appointment setting team we will uh create craft your abon messaging and your appointment setting work flow right we will help you set up all

these Systems yesterday want to uh I think safe asked hey do we get these systems yes we'll guess will have everything all the workflows you guys don't have to figure all these systems out yourselves you get access to all these systems all the trackers and secondly you'll also access our pool of trained Setters so what we do is every month we train hundreds and hundreds of vas on different acquisition channels so let's say as an example if you're someone who Helps people book appointments but you need talent you're going to be able to access this

pool as long as you're a growth Creator part of our community so essentially you get to leverage a multiple 7even figure infrastructure because you're part of our community and you can use this to help your clients or to help your self scale right the next thing is Sales Systems you guys are going to be able to access our sales tracker right that we Use for um I mean I I think I just I'll just open it and then you guys can check it out so we build out this sales tracker which we give to every

client um you know you track all your leads in one place you track all the calls coming in whether that be organic from ads the discovery call process the qualified show the no show no closing rate end of day kpi show up here for your team so that means that you kind of like have a base where you can track everything Everything around your business you also track uh your business kpis Okay add spend new leads cost per lead cost per booked call Clos rate qualified rate uh commissions cash collected cash per taken call new

Outreach so everything every month you get a good overview of everything in one single place if you do not have this data let me tell you one thing you will not scale your business I promise you that I promise you this if you think that just because you can book A call you can scale a company then you're confused okay the only thing we work off of is data you need to have everything Revenue receivables expenses q1 Revenue Q2 Revenue Q3 Q4 and annual revenue uh and then everything okay perfect so uh and then the

next thing we want to do for every client is we will gladly design your fulfillment flow and infrastructure for your build and release infrastructure or for your Build and release offer right and then uh I did share this um and let me show you guys this because we just did this for actually one of our partners in the 100 he just came to us after um after selling a uh he's you know he's built multiple eight figure brands or he's helping them scale and he came to us because he wanted to build a build and

release offer that he can scale to like um he Want to scale essentially his things to millions of dollars instead of just being like an agency uh expert for Brands and one of the things we helped him do is come up with a build and release offer for brands that are wanting to go from 30k a month to eight figures we came up with the offer creative ugc infrastructure uh operating system infrastructure setting up Mr Omni Channel um buying SS and systems right and then the team went ahead and Designed the whole workflow right I'm

not going to go over this but this is this is the stuff that people pay thousands and thousands of dollars to do okay cool so let's go over the next thing um we'll probably need to change the link on that on that form by the way so Zill if you can get high something to change the link on that on that lucd chart I just shared U because I know you guys I know I know I know you guys love the free stuff you guys are going to Jump on every link I share so check

this out and then one of the other biggest Bott neck you guys have is that um you guys will have a strug a struggle on knowing how to structure your team so for us what we will do is we will come in and help you design your operation structure we design the team the labor you need you need will decide on the smart labor we decide how on the decision makes you need okay and then we'll come up with The kpis for each rle so if right now you're like okay but I have to I

need this build and release offer in this SAS Niche and this solar Niche and all these niches but I need to know how to fulfill but we'll come up with a list of talents you need to hire and help you hire them okay so essentially we come up with your offer we build out the Fulfillment of the offer we build out your client acquisition we take care of Leen we take care of um of your appointment setting Systems your nurturing systems we take care of all the backend systems then we take care you access our

pool of trained people then you access our Sales Systems then you access our fulfillment infrastructure right so essentially we take care of everything and then by the way when I say paid ads we actually this is a done for you setup process this is not like I'm not going to say oh watch information and learn how to do do this no I don't really care right I'm going To show you guys some of the timelines that we do but um so we we're also going to design your team and then what we also want to

do is let us consult you and support you for six months on every single problem that comes up we'll face it together the offer is not working you're not closing appointment setting is is is an issue you're you're not hungry you're not you don't have urgency you're not having fun you don't have a bigger Vision you don't have the right People to build with hey don't worry we got you right and everything you need solved me clown acquisition. te and the community will help you solve it okay so everyone as I showed you guys the

other day is um the growth Creator program is not like a I don't want you guys to think that this is a coaching program because it's so not a coaching program it's almost like you guys are acquiring a team um for a fraction of the price so essentially you're getting Clown acquisition that I team um as your fractional team you get access to growth Consultants you get access to sales Consultants you get access to recruiting team you get access to someone to support you on anything you need and you also get access um to me

of course okay you'll also get access to weekly calls every week we're doing grow team building calls uh Monday Q&A with me sales training General consult seven figureure systems and operations call With Katie um so this is she's the COO uh you guys are going to get access to a seven a figure ads lab call with Casey who's our CMO you guys are are going to get access to seven figure and E figure acquis funel so every Friday we do acquisition funnel breakdowns for our clients uh just generally because we believe in showing people what

others are doing well so it can also almost be like a a Insight um moment for our clients to learn how to serve their Clients better right so over the last few days few weeks we broke down uh Jeremy miners funnel who's making I think they're doing $4 million a month so we broke down their whole funnel we broke down um uh what what is Casey what's the name the guy in real estate yeah Pace morby Pace morby yep also doing what 3.2 mil three three mil a month yeah they're doing I think they're doing

more than four Milli at this point Eddie Mal and Ashon Shanks are running his ads yeah so Eddie Maloof they're running their thing so we broke down uh their acquisition uh we broke down a lot of the different things like premium models um so when you guys join gcp you guys are almost like yes you're getting access to scale your business but in order for you to scale your business you actually need to become smarter you need to get so much more data than you ever thought because guys if you're average if you have Average

information in your brain you're not going to get outsized returns just like as an investor he who makes the most amount of money is just more leveraged because of the insights they have right what do they say insider trading what is that Cas so you want to Define that what insider trading is don't ask me I'll ask someone else but like if we look at the you know insider trading is just generally you're getting insights from someone on the inside I Think right so what you guys need to do you guys need to spend as

much money and as much time acquiring insights right that others do not have because as an example if everyone on this uh 5day challenge is getting the same information and 300 people go and push the same build and release offer push the same services then then the build and release offer will eventually become a commodity so you essentially need to be spending a lot of time acquiring Insights that others do not have access to and every Friday we're trying to be one foot ahead of one step ahead of more people of most people because that's

the only way we can make most more than them okay cool so uh now what is the cost well there are two costs to access this infrastructure in service okay there is what I pay for it and there is what clients pay for it check this out last month or in October or September um my cost total of good sold that's before any level of um like sales whatever stuff marketing and everything just a team every month is $132,000 a month okay if you were to try to build what I've built what we deliver for

clients for yourself you would have to spend this month $137,000 out of your pocket you do it over 12 months you need a 1.5 mil over 1.5 mil over the next 12 Months to spend okay this is what I pay for every month to be able to deliver the value we deliver every month okay now our clients in the program pay $20,000 to access this infrastructure right that's almost 100th of the true cost of what they receive if you put in actual marketing costs and everything else right and it's genuinely why we're probably the only

company selling at this price point right everybody else out there is just selling like $7,000 $8,000 programs um because they just want to sell you information and they want to Hype you up but for us we're actually I have a pretty high cost of fulfillment because we're actually doing a lot of work for our clients right if I was running a coaching business I would probably have $220,000 in cost of good sold and I would be making 80% 90% margins but in this case I'm not right because I don't want to compete on on being

the person who's working the least And delivering the least I want to actually compete on having such a high cost of of fulfillment that most people will be afraid to have this such this type of payroll okay so we deliver 100 times what you pay for who wouldn't want 100 100th worth of value on what they pay who here would be happy to pay 20K to get access to $1.5 Million worth of infrastructure right who here who here would be down to spend 20K to get $2 Million in value let me know in the chat

right perfect cool so here is uh what you guys get as promised the beginning of the challenge I said I would offer something special for everyone who joined the challenge so here's my gift to you for the next 48 hours until Monday so today we're Friday until Monday I'm offering the following offer For the first five people who join who want to work with clown acquisition. transitioning to this build and release model and to becoming a growth Creator and scale past 50k 100K per month in 90 days so here is the new thing I personally

believe that for every client who's joined a growth Creator program the timeline is going to shift from even though the program is six months long the actual goal for us is to get you to 50K to add an extra 50k a month in 90 Days why can we do this because all we need to do is get you a 10K offer 10 or 15K offer on the front end we get you leads so we run the ads for you we'll set up the ads for you get you the leads and appointments we get you 10

calls we get you 30 calls calls a month right you close two one to three clients a month new clients and you add an extra you know 10 30k a month right and the goal is that By month after month three you're able to sustain acquiring five new clients per month right in this case Oliver did 77k from just six clients a month right how easy is it to get six closed deals if you're spending $10 on ads to get leads and let's say 50 to 100 bucks per appointments it's pretty relatively pretty e doable

right so that's why for me I believe we can get someone to 50K a month in 90 days okay so the price of the program right now For everyone who's on the challenge is 15K plus 15% of what's above the Baseline of Revenue of the previous month here is the kicker we're not selling a coaching program they we're not going to charge you once you get rich we get rich okay completely different you're not buying information you're not buying a portal on core what you're getting access to is $140,000 a month worth of team we

scale your offer whatever Niche You're in solar Ecom SAS you make 50k a month let's say you come in at 30k a month okay this how it will work last three previous months you've been making 30k month what we're going to do is going to say hey whatever is above this Baseline we want 15% of whatever is above 30k a month over the next few months as you scale right because we realize like it's impossible for us to serve 300 people if we're giving them access to our team right so we also want As we

help our clients grow the business also needs to grow so now every client who joins uh the program is going to be 15K plus 15% of whatever is above the Baseline of what you've been making over the last few months and in my opinion it's a pretty steal because for 15% you're getting access to $150,000 worth of talent so I would expect you to be fine with giving us 15% does that sound fair by the way guys getting 15% of whatever we add over the next six months Let me know in the chat is it

a fair deal cool perfect so for those who don't have 15K up front right we have even a crazier deal for the first five people only though because I know that we probably would get like 50 people signing up at this one so we're only going to cap it um you can get started with just 5K down does that make sense so to get Started in the growth Creator program for the the first five people who want this offer you can get started with just 5K down okay these payment options now is is this offer

good like does it make sense for you guys perfect okay so now these payment options may seem attractive for a lot of yall but actually got more value for you guys as you guys know if you guys have ever on any of my Webb's you know the Bonuses where the money is made okay so let's go look at the bonuses um before I explain the signup process let me go over the bonuses so and check this bonus out guys okay and I want you guys to comment if you guys like it I have $50,000 on

PayPal right I think right now I have probably like 65 uh but to Showcase that we believe in your company and the growth Creator scaling protocol if you qualify for gcp we will spend money on ads before you Spend your own I'mma allocate 50 thousand so that I can show you that hey we're going to build the offer we're going to prove the acquisition funnel by spending our own money for you and then once it's once we've gotten you the leads once we've gotten you a few appointments then then you start spending your own money

that's how confident I am in this offer I'm willing To put my money where my mouth is I don't just want to be like oh just join my program and hopefully you'll get lucky no I'll put my money where my mouth is I'll put 50 G's to invest in our clients who join because now we're incentivized in their growth so now I'm comfortable putting my money where my mouth is because I get you richer you become richer I become richer right right so does this who who wants this deal anybody wants this Deal cool perfect

cool and then the next things the next value is um again like I said you guys are almost getting a fractional team so you guys will get an ad specialist to analyze your data weekly and tell you what tweaks to make uh on your acquisition uh you guys will get access to 100K month acquisition uh like the done for you funnel like the value funnel that I showed you guys you guys will get access to it uh we're currently Spending 3K a month on um our funel Builders so you get to avoid this cost um

you guys are going to get access to sales experts to review your sales calls if you're still taking sales calls if you if we help you if you have a closer we will review your call to see why you're not making money you guys will get access to systems integrator team uh to guide you in setting up any automations or troubleshoot anything this is 5K a month right you will get Access to recruiting department if you need need talent uh we've built systems to help you hire right for those who don't know there the for

Felix to go to from $2 in his bank account to 25k um you know partner up with Jolie they actually um took 80 calls and didn't close a single deal right until we said hey hey hey hey hey stop doing this crazy stuff put in a closer and and then they went from 85 calls to to no money closed to 25 calls taken by the Closer to five deals closed and 20K cash collected in 11 days so for us what we want to do when you've joined gcp if you're still tell still taking your own

sales calls we remove you from taking calls right by build giving you the systems to allow you to hire talent and we're also going to help you uh promote and get you the talent from our own audience right there's so many closers out there who have done more than you can right for me I don't want to you Guys wasting time trying to learn how to become a closer because what the end goal is becoming an owner not becoming a closer if you want to become a closer go close like you just become a closer

you don't need to become a um you don't need to become a closer like that's not the goal here okay so anyway the next thing is Operation specialist and to consult and design your fulfillment infrastructure um you guys will be getting access To in my opinion this is probably the most Val valuable thing right accessing someone who can actually help you design your operations okay and if needed we have our own operations team where you can uh buy systems or more build outs uh for your client so as an example you hire a client you

join you get you acquire clients and then they're like hey we need this infrastructure well you don't actually need to go hire your own team you can just work with us if it's An external thing then you may need to pay for it but right now you're going to get access to Consulting on system sys you're going to get access to infrastructures you're going to get access to plug- andplay systems and automation that you can use for your own clients you're going to get access to our seven figure fulfillment snapshot you're going to get access

to leverage of Frameworks to fulfill for your Niche which is something that Dan mentioned at The beginning he said that he essentially looks at what we're doing and uses it for his own clients in the SAS Niche and that's a beautiful thing I want you guys to understand what we do internally is what you can use to help any Niche that you work with okay and then the next thing is uh you get access to a growth consultant to review your overall performance uh the overall uh company performance on a weekly basis value $8,000 a

month you will get weekly Check-ins okay access to the tools and sheets we use to track data and team performance and then of course you have your own channel oneon-one where um every day we're just kind of like uh discussing and dealing with daily problems right but on a weekly basis since you get a check in and then most important of all in my opinion for the next five well for this this is going to just be for one person By the way but uh I would love to give access to um to give a

free ticket for the next vers growth Creator to join the program uh the value is 10K that's how much we charge you guys are going to be able to essentially join us on the retreat um the next one that we're going to do the last one we did it here in Marb we went twice in the last two years uh I had rented a bunch of Villas clients had their own Villas we were staying in this one and um yeah I'd love For you guys to to join us and just have come have an amazing

summer with us and um you know just come live it up come Network come see what uh how how you can live if you actually end up betting on yourself okay this is over $60,000 in bonuses okay but a lot of people would be like oh okay but I'm still you know 15 grand is still a lot of money uh okay cool well perfect let's look at the guarantee then so we have a growth Creator guarantee which is the following We'll build will help you build the I mean it will not help you but will

build your offer the whole acquisition infrastructure help you implement it help you manage it our goal is to be able to scale a past 50k a month in 90 days if after the length of the program six months you haven't closed enough deals value that equal to what you paid to sign up in the program you can ask your money back okay in other words if You follow and use our 100K to a 500K a month offer structure our client acquisition or fulfillment infrastructure and you don't close enough deals to make 15K or more over

six months which is would be pretty stupid in my it would be pretty crazy you can have your money back technically you don't have anything to lose only upside by joining the growth career program we're confident enough in Our systems that we can offer for this guarantee right um and to be honest with a build and release offer all you need is just one client to make an Roi in your investment if you maybe at most two clients we have six months to get you two clients for you to be profitable on your investment right

which I think shouldn't be hard okay uh the signup process is pretty simple we have few things um approach Number one for those who risk want this offer and want to reserve their spot uh before I give you guys a link to book a call because you will actually need to be qualified for this uh just because you have money does not mean you're going to be able to join okay this is something I want to make clear just because this offer is good and a no-brainer does not mean that you don't need to be

qualified for the offer I made this offer for you to be a No-brainer but just because I'm taking on Risk by making this offer super good I'm taking cost on myself so what I need to do is I also need the person getting this offer to be the list risky person to work with because I'm putting my team time on the line I'm putting my money on the line so if you think you're going to get this offer if you're not qualified then it's also not going to be good okay but for those who want

to have access to this um and Reserve their spot we have a $500 deposit um so all you have to do if you want this offer just put the deposit down it's um 500 bucks so nothing crazy and um I'm just going to put it in the chat right um cool so um so I put it in the chat if you guys want to reserve your spot of the five days so for only five people if we if we like get more than five people then we will actually refund the deposit uh if we exceed

the five so this is what You need to do so that means that whoever made the deposit essentially gets their slot reserved right because there was no other way for us to do it I think just the deposit makes sense and uh the actual process for you to be able to join the program is going to be the following we've blocked out the next 48 hours so I think today tomorrow and Sunday um we've blocked out times on our calendars to on board the next five people I'm sure we're probably going to Get the five

people by the end of the day um probably in the next few hours um so but what I want you guys to do is use this link to book a call Jill if you can put this link to book a call you guys are going to be able to reserve a spot so right now we only have two spots left the one in in um 15 minutes and the one at 4 pm an hour later and then you also have tomorrow 6:00 AM 9:00 am because it's super it's is Joseph on the call uh I

don't think so yeah yeah yeah Is okay cool um yeah we're going to need to uh we're probably going to need PE an application thing for um for the for for for uh for the team okay I need I need the I need because we're probably going to need to manually book people in so uh for those who can't book it on U okay cool he's opening up more slots okay good um but check this out so let's finish this up so for those who want to reserve their spot you guys have the $500 deposit

it's in the chat Or you can book a call um my team is going to offer open up more so this offer and the bonuses available are only until Monday and again we have capacity to onboard five new members and uh guys this is what I wanted to say so in this is how we do the building release it's about speed day two you have your offer after joining our our growth Creator uh C program day 10 we have launched your ads we're starting to get you leads appointments day 15 we want to have you

Have Maj your return on investment this this is literally it day two day 10 day 15 we need you to have major money back okay and uh for those who missed the the intro to the uh to the offer essentially what I said is we're going to come in build out the whole infrastructure uh for you we build out you get access to the community you get access to the build and release offer we'll build it for you we'll build out your game plan for audience creation YouTube creation Facebook group creation content process selling vs

Cell will'll set up your ads based on the data we have we'll build out your systems for nurturing we'll build out your appointment setting team and your workflow systems we'll um come in give you access to all the trackers we have all the for tracking performance and um data will build out your fulfillment f for this new offer and then we will build out your team infrastructure we'll Kind of like design it so you know who to hire and who um and who do not hire uh or sometimes you may not even need to hire

more people because you have access to us and then um for 6 months we support you you have access one-on one uh to my team and then you have access to over seven calls eight calls a week and then uh again I just showed you guys I my total of good sold the team cost me 130k a month so that's almost over 1.5 mil you guys get access to the team and Uh the program is normally 20K uh but today we're doing it at 15K plus 15% above the Baseline uh because we're almost like a

partnership level type of service so the growth Creator program because we expect to make a lot of people a lot of money so we actually have decided that we're also going to get uh incentivized on the growth and um so the program is 15K plus 15% of whatever is above the Baseline of the revenue you've been making and uh you Only need 5K to get started for the first five people who make a decision to work with this and uh the bonuses the main bonuses really here um which is I essentially I'm allocating for the

next few clients to join um this 50k budget that I have on PayPal uh to kind of like test the um test the acquisition fun that we built for you guys before you guys have to spend any more dollar any any other dime on your own acquisition right because traditionally A lot of companies who are selling you growth Services they're like hey pay me so I can show you how to scale and then when you're about to scale they ask you to invest even more stuff now it is true that you guys need money to

scale but wouldn't it be a more of a no-brainer if the company actually showed you proof before they asked you to spend any more money so 55k 50k is going to be allocated to um the clients who join right so we're actually going to send You money um to invest in ads and we're going to set up the ads for you so you guys don't have to worry um you guys will have access to an ad specialist to analyze your data weekly 100K a month down for you um so we're we're going to give you

access to our value funnel going to access your sales experts systems integrators 5K a month recruiting department if you need to recruit people operation specialist worth 15K a month we're going to consult You in systems and infrastructure plug- andplay systems s figure fulfillment snapshot leverage our Frameworks to fulfill for your own Niche so if you feel like hey there are stuff that you don't know then you can use our own fulfillment infrastructure to scale and then uh you'll get access to a growth consultant who does weekly check-ins with you to kind of like look at

the overall um performance of your company and then a daily you know support as Well as access to all the tools and most important you get to join us no this is going to be only available for one person you're going to be able to join us on the next Retreat without having to pay the 10K um to join right so um yeah over 60k in bonuses the guarantee is if in six months you haven't made your um whatever you paid us back we'll just give you your money back cuz um we don't there's no

point in you paying Us if you're not going to get results right and with the build building release offer it's super no-brainer because you only need one client or two to make your investment back in the next six months uh but our goal is to get you to 50K a month in 90 days or at least add an extra 30 to 50K in 90 days especially if you already have some level of success that's going to be super easy you have $500 deposit if you want to Reserve your um your spot and uh We've blocked

out calendars for the next 48 hours for those who want it okay so these bonuses are only available for the first five people just generally because it's not scalable and we still want to scale and um yeah that's pretty much it all right cool so now we're going to be uh going over the VIP questions okay perfect uh Julian made the deposit okay King I like that I love it I love it um cool so um I'm Going to open up the form for questions VIP questions and then I'm going to invite the person who

made the question and then I'm going to let you ask the question you want asked because maybe your questions have changed maybe you've gotten your answer so as to not repeat ourselves I'm going to be calling out the names of uh everyone who asked the question in the VIP form uh Chris Chris Christopher Hall you want to go first Uh Georgio booked a call and got cancelled um yeah so that's the thing too I said like we we try to the system cancels a lot of the calls if we if you're not qualified so like

I said um you need to be qualified to be to benefit of this offer guys this is like me giving you millions dollar worth of value and even um even trying to how can I say it trying to get this offer is not good for everyone because we if we just try to Get people who are just trying to get like a lottery ticket win it's just going to actually just cost us more so this is not you almost got to be deserving of this right um cool Chris drop your questions hey was going on

Ser so I had asked a question um I think I asked a couple in the link but the question that I had was um for someone who's like just starting out and I'm sure there's like a lot of people that might have a similar Question like would you recommend launching a building release offer if you have testimonials or would you like start more low ticket like how would you go about that um from what I said I mean I know you've been in the space for a while so saying that you don't have experience or

testimonials doesn't necessarily make you not necessarily qualify for a build and release uh so the perspective you should ask yourself is if you were to Create a build and release and were able to get appointments much easily easily and um if you were to to also make more money on the front end would you not be able to afford Talent of people who actually have those experiences those testimonials so the other it's like it's a it's it's the it's the thing that you need to understand the build and release offer affords you leverage that you

your experience does Not have does that make sense yeah it does so kind of like leveraging testimonies or like experience of a team correct okay yeah it's an example like people who work with us even though they don't have access to even if they didn't build out all the systems they get access to those systems you know what I mean like it doesn't necessarily mean that they have to become up systems integrator to leverage systems right so that's good Any any last question um no that's it thank you beautiful all right cool uh I have

the next question is from rier I guess Rivier is it um rier you're French right r rier I think it's are you here I think it's I think it's Tristan Tristan yeah oh Tristan Tristan are you here on uh put on your camera if you're here I don't think he's here okay cool cool so we're gonna um miles is Miles here do we have Miles okay cool uh do we have Valentine perfect just put your I'm I'm here yeah perfect sh sh your question brother yeah so my question is that I want to implement your

offer so going from sales closer to a business owner and do Consulting for coaches and adenes yeah um right now I don't know if I go on the English Market or the French Market is Totally empty the French Market on this offer so yeah I think last week I I Clos my first personal client but it's more for sales coaching he's not coach I will Coach I will Coach him so he can become a great sales closer yeah so yeah what's your FOC on on that which Market do uh I think so we have clients

I have two clients in the Belgian market and the and the French Market funny enough in our hundreds I'm the closer of Arnold Arn yeah okay perfect so if I was you Here's the thing what I've noticed is the French Market since it's such a it's so it's I mean it's so not Advanced that you you may be solving a problem that is not there yet if if I can kind of like explain it that way so what that means is sometimes since markets are not evolved the opportunity is not as big because the pain

needs to be super super high for you to charge a lot of money so as an example if you went to build release sales Infrastructures for agencies and Co coaches well you would first need to find coaches and agencies who are making money well how many of them are actually in that space I think you know bris right like bris bris is struggling to to sell a high ticket offer in that Niche because there's just not many people killing it in that space so that's why for me if I was in your shoes it may

be harder but getting into the um into the the English Market is Going to be a lot better okay and perfect and your I don't know the first action because actually I'm procrastinating so the first action you you will I should put in place to get this first client like I tiet clients 10 care yeah I would I would uh your first like your first step set of action is going to be uh building out your your actual infrastructure like how are you going to solve each Gap so as an example I think I did

share um a client who was Building kind of like sales infrastructures but for you if I was going to help people with sales I wouldn't actually teach them how to sell I would just build Sales Systems I would build the pool of closers right and I would just go to every coach and consultant like hey I'm going to refine all your sales process design your sales script and then put someone in to implement the system that makes it inevitable for you not to charge 15 20 30 grand like it's super easy to do okay right

and and and the best way to connect with them because most of the time they are they're Setter working on the messenger on um mean you do ads man you do ads like no no need to go outbound you could do outbound at first but while you're trying to to save money and waste time got it right yeah but there's a good trans like for everyone who's a Closer on this call there's a crazy amount of money to be made not in just trying to sell Closing Services but building closing infrastructures uh Felix went from

zero $2 a month to 20K in cash collected in in two weeks because he had someone who can close better so the value that someone who's building sales infrastructures has onto the marketplace is crazy because they don't need to change anything if they just have someone who can sell better They make infinitely more money so I think your offer and you know you remember what I said in Discord but I think your offer is is good yeah it's yours it's yours actually mine yeah but uh yeah I think I think there's crazy TR but you

can start in the French Market don't before try to go into the English Market because then you know like you could probably have to it's going to be more complex to pull it off so you can prove it in the in the French market then move to the English right all right thanks that was it right all right cool uh Laura are you still on this call yeah I'm here beautiful awesome please jump on and let's let's solve some problems yeah yeah so I totally missed the pitch uh um we just want some clarity on

that um okay cool I think I understand 15K plus 15% but is there a cap on the 15% or like how does that work so it's 15 um it's 15% of whatever is above the Baseline right there's not a cap as to like the 15% but it's whatever is above your current Baseline so let's say I think right I think you're doing what between 50 and 100K a month right yeah we did uh last month 135 Okay cool so let's say we add an extra K or 100K uh over the next few months we're not

going to necessarily add 100K a month in 30 days so that's not possible but let's Say we average an extra 25 50k a month added per month then we want 15% of whatever is that new Baseline right got it got it and it like what does the engagement length look like for this specific offer right now it's a it's a six-month timeline got it so then the 15% ends at the six month correct got it cool that gives me way more clarity yeah yeah and and the reason why we're doing that percentage is Because my

team is becomes your team and just for 15K that wouldn't make sense for me right right no and I totally get I I get the partnership model it's literally our same offer yeah so yeah so that's it but like um so yeah so that's essentially it but did you have other questions no I just needed Clarity on that okay beautiful good work good work um beautiful oh I did I did have a question um I accidentally got access to your Setter training thing um I love the Structure of it I saw it at a high

level um is that part of this or is that like something else well this is like everything so essentially okay so it's like part of the it's a cog in the overall machine exactly it's like one one component like yes we do ads but like ads without a great dialed in appointment setting team is useless right so the way we do things is we put in place every component and what is Also even more valuable is when you join gcp you get access to our other products that means that let's say if you're building a

team or if you're wanting to even use that training to help your clients because I know you're in the coaching and Consulting space you can use that to just be like hey please use this to train your own teams instead of you having to kind of like go and ramp up teams you can use our materials to ramp up not just your team because That's just one value one time but you can put it into your clients companies and they just can just ramp the hell out of their appointment sitting teams got it okay and

is that just for that component of it or you're just talking about at a high level it applies for every aspect of this specific system uh what do you mean can you ask that again yeah so like we're specifically talking about the the setter training but I'm sure you have other trainings Right that go in depth you mean the whole thing right yeah correct correct because because for it's like you getting value is like you getting value because this is the reason why we try to go after other growth companies because our value doesn't stop

at us making your money it also transmits into helping your clients cuz as an example you may be making you know you're making 130k a month so you're good but there may be a more efficient model to help your Clients which means that if you implement what you access from us into your client businesses and you scale them because as an example if you're helping coaches the most valuable thing you can do is change your offer so if you change your offer and that offer becomes more expensive because of the new positioning that let's say

you got from a build and release um because for us we've noticed that like for coaches who position a Build and release it just goes through the roof of the money they make right so it's almost like the value goes to you but also goes to your clients and that's where that's where I think that's why I'm trying to go after other growth firms because then what we learn they can Implement in other clients businesses and just go crazy with it I gotta what I would say like my biggest challenge is is in the Learning

and Development aspect of it um so like for Example when I'm talking to the client I'm in these group sessions with them and I'm helping them overcome real world challenges um they can get it but it's like the actual curriculum on the back end for them to follow that's like my biggest challenge and the reason why I I like specific mentioned this is because I love the way it was laid out I love the way that you even like lay out the systems like the way it's presented is way better than any thing I Could

have came up with okay cool yeah perfect so let me show you something Jill can you send me access to circle on Discord I want to know the password I want to show you guys what you guys get access to because this is infinitely what we're really good at because for me I've said this a million times like our value has never been um it's not really information and that's where like a lot of the the the value came from I think for me at least when we started out Because we're we sell information too

like I'm not because you need information to change your behavior right but the way we had laid out a lot of things and I'm going to show you guys access to ELA notion because this is where the game changes for a lot of you guys um you need to skip so a lot of the things we've built out over the last few months so as an example this is like a a process of scaling um an outbound team that I use my team to use and also like U that our clients had leverage right so

you need a specific framework for clients to go through to just ramp up a sales team or an appointment setting team so when you get access to our program if you're in the main program gcp or you're a partner you essentially get access to all of this ramp up periods why people buy our products daily kpis low start on prospecting and all this can just be taken and repurposed for your client's businesses You just need to plug and play everything right so this is like one of them um if you need to train vas you

also get access to a lot of the stuff if you need growth team and sales training you need to ramp up everything tracking but one of the beautiful thing also from our previous program that we had was um we also had a lot of materials around how to build other offers right so everything just comes of like comes like pre Pre-built and it's just super super leveraged because you almost like buy yes the thing that will scale you but the thing that ends up scaling you ends up being the leverage you get from from the

things we've built almost like the assets but I want to show you Circle because I got lugged out but um but yeah one second thank C I should be able to log in okay cool perfect so when you join gcp um you Actually get access to all this material um let me see where is it um perfect cool so here check this out uh when you join uh because we have a lot more material so we have the vssl program so if you need people to kind of like send Looms on on behalf of your

clients you like you'll get access to this uh if you want access to the trained appointment center stuff you get access to this uh and within this one of the stuff that I loved was kind of like Also like optimization of profiles like the Twitter plug-in play like you just get access to everything um and um so you get a lot access to a lot more value like agency Consulting Basics gross specialist. which is a program we're releasing next month well this month actually uh but this one was super good super good because essentially what

I the team to do I got my grow specialist to go through their daytoday on how they book 100 calls a week 20 calls a day and Kind of like also like the basics of everything so when you join gcp you get access to all these lessons and um and yeah it's just you know you just leverage a lot of the material here but anyway does this kind of like give you a good um workflow around what you what you get yeah yeah this is uh this is exactly what I was thinking that there was

um based on what I was able to see um yeah I mean dude the way you got it set up is gas like straight gas yeah so yeah guys so like yeah this is something that like I didn't show you guys the lessons in gcp but like it's a whole ton of material right it's not just like okay let's build and release No you're actually going to need to learn you're going to need to become smarter and everything but anyway cool thank you Laura and thank you for for participating in the five day challenge You

know if you're making seven figures and you still make sense to join that shows that you know you're actually um you want you want more you want to get more DED so yeah for me it's uh it's more the making the push to eight figures love it right which it comes down to like what you say client success yeah and if they can't consume the material and they can't get their the thing is the difference between you and is like we absolutely do zero done for You unless they're paying out like a big buildout and

it was just like a mindset challenge of like man I really don't want to do this it's like I have to do this so okay so let me give you let me quick give you a quick thing of noticed um I would give you an advice to get into some done for you as fast as you can because some done for you gives you leverage because as much as it's Effortless for you to make 100K so as an example you're probably working less have less expenses than I do but what ends up happening is let

me give you a quick context quick like something I experienced this week it was insane a person joined uh the Natural Born leader Community 49 bucks and you know we're like whoa this is sick that I get to talk to Serge got value helped showed him some new stuff got into the main program gcp then went on to refer Three people all those people join the program right there is no single coaching program that will get people to that one person will equal to 50,000 worth of Revenue in a single week not Revenue cash collected

it's impossible but so it's almost like the pain of done for you gives me leverage on S so much success for my clients that that then I never have to worry about competing on Oh I'm a better marketer that who who's going to who's going to build out your thing who's going to build out your ads who's going to build out your appointment setting team who's going to build out your offer and do it for 15K no one no one yeah 100% so so so that allows me to to compete on value instead of trying

to be leveraged because if I be compete on value on the front end these people who come in and they get make 50k 100K a month they'll Forever be clients and then I can be leveraged on the next product so for you if I was you and I know how hard it's getting in the Co in the coaches and Consulting space it's getting super complex and I promise that everyone in the space who says they're making a lot of money in the coaches and Consulting space like I had a guy who has 20,000 YouTube Subs

literally was making a 100 Grand a month before I even learned how to run Ads he messaged me this is a guy who's made multiple six figures a month he's like hey man I didn't know you were making this much money like we should get on a call because he's literally struggling to make money so right now the last two three years the game was easy right now it's about to get hard yeah right hav felt it in the last 12 months you're G to feel it for sure oh my God like for me that's

why I'm telling people go To build and release don't try to sell like oh I'm G just teach you everything now that like there's so many YouTubers now T giving away the systems for free that means that if people buy your thing spend 15 grand and then go on a YouTube channel where they get the same amount of value even more for free they're going to come back to you and be like bro what the did you do you literally scammed me Right you know so so it's like so you're lit so the that's where

I say like the market changes the market forces people out of the game so if you don't change then you're going to be forced to change but by then it will be too late so it's a lot better to always prioritize the client you will never lose by by focusing on the client you know yeah 100% the the wild part is um we've maybe in the last four years spent 30 grand on ads and gotten to Where we're at like our highest month I haven't been able to break 300K a month so like that's the

bottleneck um but it's all mainly from just outbound cold calling cold Outreach like straight up just Setters like dialing bro that's crazy it's I know that's what I'm like I like the infrastructure we need to build this out anyways because we can't just rely on even though it's predictable right because it's C Outreach super consistent yeah but it's The building the brand right and I I've had limiting beliefs around that because every time I put post something they're like who's this 13-year-old boy I'm like one I'm not a boy and two I'm not 13 so

it's just it's been a challenge yeah no think working on overcoming it yeah I think yeah you should get on YouTube ASAP I've seen I've seen your your your your your page I think when you booked the call first I went on your vsl and I think you you know what to do I think You understand your Market really well but get on YouTube start making easy money like right now you're working hard like you're making good money you you've dialed in like right now your everything you know is a million dollars a month if

you make introduce more leverage like you don't need to change what you do you just need to introduce more leverage more brand out you know if I was you like to really go crazy I would give away the whole program for free Get users get emails and get crazy amounts of Goodwill then be like hey do you want some implementation build a team someone I don't know if you give clients outbound or ads but build a specialist in ads build a specialist in outbound build hire a specialist in offer creation those three people can literally

fulfill in 500 Grand a month in Consulting and then you can just have specialist on under them doing the Plug and Play and it's going to be super Cheap so like for an extra 25k in expenses you can handle 500k a month easy but you need to give Goodwill on the front end because it's the other way on it's like to collect a lot of money easily you need to give first before you ask yeah which like it didn't really click until I saw the heroi thing happened and literally that day we built out that

whole infrastructure and it's been working really really well it's just uh timeline right how quickly can The Sal cycle develop yeah yeah yeah yeah it takes time it takes time yeah love it love it awesome man no I appreciate you appreciate you cool so um let's go that was it right you're good on the questions yeah I'm good thank you perfect all right uh next question was from Patrick do we have Patrick on the call Patrick Zender Patrick Zender we have a Zen but I don't think That's Patrick okay cool we're gonna move on to

yesir yesir are you here yeah he's here cool yes sir you want to uh put on your camera and then I can unmute you okay cool you can go brother I think you should be able to unmute yourself hey man hey s how's it doing good man good good good you I'm calling you from lovely Toronto let's go my question is could you apply the Same build and release formula to content creators MH would that be possible yeah I think um content creators would be uh so a building release offer for Content creators would be

something like you help them build something that they're going to monetize so you would build their Monet ization model meaning you would either help them build a product or a coaching program or a service then you would help them build a funnel that gets the optins right Which is super leveraged can build it once or we can even give it to you to build it to sell and then on the front and you would also consult them and then you would just either run ads to retarget everyone because they probably already have an audience so

really a better product to sell a better funnel to collect data ads and maybe a setting team and maybe you can also help them sell so yeah of course it's Doable yeah cool okay let me ask you to yeah don't unmute yourself just let it let it let it roll okay so one final question is let's say they don't have followers but I want to challenge myself to get them more followers in 90 days and then build thatas cuz that time it's be valuable to start building a new market out of it wait what was

your question can you Repeat that I mean let's say it's someone that has enough skills but with no followers in there it's going to be tough It's someone with someone without so someone with the scale but without the audience is that what you're saying yes to sell to sell this offer yeah you don't need you don't need an audience to sell value like value does like when I was selling this at first I didn't have that big of an Audience I did 100K a month with um I had a few hundred people who knew about

me but they were also new about me because of Outreach so I had prospected to Great create my audience so you you need at first you do outbound to even build the attention so it's not you don't need don't worry about not having an audience an audience is not a requirement when you have a good value right so it's more of creating a like an educational videos driving traffic Towards your vsls creating pay ads and then you'll get more clients I correct correct correct awesome so let's see what happens thanks thank you appreciate you man

all right cool jul Julian you have a question is Julian still here he already left he already left he went to buy yeah I like it I like it uh cool I see a Julian on here though is that I think it's somebody else though someone Else uh cool so uh Benjamin you have a question you want to jump on Loki one second let me get water let me get water brother no worries B got the setup bro got the standing desk and everything love all right cool let's go what's up what's your question yo

um essentially I understand the whole build and release model side of things I was the one asking questions about cold email we Currently offer cold email Services 5.2k a month um basically do everything and also help out on the sales side of things but can see the value in having an end date and and doing the build and release offer for the first three months I think the thing I'm looking for Clarity on is what happens after the three months if we do one disqualifier a client do they keep the systems and two if we

keep them on for a lower retainer what does that Include um so when you charge for 5K a month for just to keep constantly just solving appointment setting problems yeah that means that you're taking away from your clients to build something that they can consistently scale on demand so as an example the reason why I don't like to work with agencies is because of the following let's say I get a called email where I send 2,000 emails I book 20 calls calls right if I want to spend Send 4,000 emails a month that agenc is

going to be like hey you have to spend to pay two grand more if you want to spend 20,000 emails a month you have to spend 10K with us I'm like bro you're you're not actually helping me out you're just trying to get rich off of keeping stuff from me so as long as I don't own that cold email inhouse then I can't scale on demand so you make money as long as you keep something for your clients which is a Great way to retain people but it's inherent inevitably not the most value for your

clients so we Chang the mindset around around wanting to retain wanting to keep that retainer every month to hey I'm going to give you so much that after you pay me this 15 grand you will never need to pay anyone else for acquisition and that is the pitch okay and then you just run yourself out of business as a cold email agency because you essentially just Built the thing that runs you that makes them not need you anymore so what you do is you solve the next problem you don't remain a cold email agency anymore

you become someone who maybe changes their models you change their pricing you change their fulfillment you help them grow because cold email is only going to get them so far it's not it's not you don't SK like cold email has never been the reason why people made millions of dollars it's Just a a a specific mechanism to get out of of being broke but to so there's so there's you actually are forced to become smarter and solve bigger problems and then you solve those on a management on a Consulting basis and that's more leveraged than

just trying to sell 5K because you know you probably need people to deliver those called email management you have someone checking their inbox every day you have someone setting up the leads I'm like okay cool But how much money will you need to how many clients do you need to make 500k a month 100 that's crazy that makes sense I think the the the point is where does that stop because we could provide sales consultation uh we could place closes and then they could close the deals from the emails that they're getting we could increase

volume on the email side to make sure they get more appointments because it's linearly scalable but like where does that cut off to then then go On the Consulting side of things because we could just keep on adding it to the build and release and then make the build and release even more valuable so where does it pivot uh it pivots until the problems you're solving are not done for your problems right so consultation on sales process um consultation cop optimizations uh like you're like as an example um a company that's making a million dollars

a year and a million Dollars a month it just means that they're doing the million dollar year thing but they're doing it in a 30-day time span so as a growth Creator you're not selling people I'll make you a million dollars I'll sell my time to make you a million you go to people are making a million and you're like hey I'll make you I'll make the timeline so short that you make that same million in a month now yeah the level of efficiency that a business needs to go from making A million dollars a

year to a million dollar a month is what you solve you don't need to solve all these things done for you for it to be a valuable solution does that make sense yeah yeah go ahead not good but right now the problem you're trying to solve is a problem that you haven't experienced first so for you you're unaware of what you're you don't know so you don't know what you don't know so therefore for you you're like oh if I Stop selling email then how the hell will I retain people well that's that's how that's

why hormos is like hey just get better if you're worried that your best thing is going to run you out of business then that's actually a good thing because then it builds up a clock where you're like oh so as an example I'm talking right now about growth Creator model but like when you become a growth Creator you have going to have a ton more Problems that I'm not talking about right now but like I still have a lot more to go over with you guys so it's like it's a NeverEnding cycle of becoming better

and you sell the the insights you get got you got you so in the current position that we're in now we're currently selling clients on 5.2 K9 friction would you say that the best pivot would be to do the build and release offer um with 15K up front and Then when it gets to the three months kind of play the three months out and see what we can do in the three months then whatever problems are left over after that that's what we then offer as consultant but we don't plan for that correct no you

need to kind of like build the model I was like so you need to do like from zero to 30k a month you need a cold email system okay but like from 30k a month to 100K a month or 300K a month they need to change their Business model and then you can kind of like go and sell this build and release model to them and sell that on a Consulting basis right makes sense appreciate it love it good work cool um who's next uh Adrian kadalu is Adrien here yeah he's here one second put

on your camera and just um if you can that will just allow me to kind of like see where you're at no I'm sure if he's at his keyboard I asked him to Unmute but he's uh not responding okay is Adrian here okay I mean I guess he's here but he's just not unmuting himself Okay cool so we'll just skip um do we have Ilia do we have Ilia you do Ilia had a few questions so I'd love to answer to to get him on for those who've uh who are trying to Ask questions you

need the VIP ticket and then once you sign up you get the form to ask your questions right so that's how it works uh okay cool so um iliau is not here y same story okay cool Joshua Joshua Sato I think you were here right Joshua was here if you can just rate and shot Joshua because there's a couple here Joshua s a t o w okay cool we can come back to to everyone uh Edward Edward Lordan is it yordan or Jordan is Edward here I think he's missing as well okay cool uh Leon

is Leon Penrose here Leon Leon oh we can go back to Adrian he's here Adrian uh okay cool Adrian let's roll yo hey man hey hey man how are you I'm doing well and you good good good all right perfect so I'm working at 95 job and when I'm home I have like three hours before I go to bed so I'm like my Question is like how would you spend those three hours the agency um look at who spends three hours working and making 100K a year 100K a month and look at what the their

business structure looks like because so here's the thing um a lot of people think that okay you need to um like you can build a side job like or you can build a side business while working a job I don't think that that's possible now it is not Possible if you think that you're going to do things like oh I'm going to build my offer then I'm going to do Outreach in the one hour and a half I have left then I'm going to send looms to convert the prospects who showed interest then I'm going

to schedule sales call in the three hours I have then I'm going to onboard them in the three hours I have then I'm going to fulfill at late at night when I have three hours that's not how you build a Business the way the best way to build a side business is don't treat it like a side business build it like a proper organization look at every single role in your company that you need to have literally instead of being like Oh I need to go do Outreach go hire someone to do Outreach you want

someone to create content that converts those prospects and creates Goodwill go hire someone to do that or you can do it yourself you want someone to close or You want to close people go hire someone who can close that way even if you have three hours of work per day you can still build a multiple sixf figure company but you're the reason why you're able to do it is because your time is spent on the most leveraged activities and and the highest lever you can pull is actually learning how to hire all right so the

way of really scaling your company just to hire someone yeah like like you don't need to Like I you know you know what would have been best if I was smarter than I am I would have just hired myself like I need to spend the next six months finding another surge that's how we make nine figures because because instead of me making this Webby and spend this challenge I could have just had someone who's even better than I am to do it right yeah so so you see like it's it's it's a layer above so

there's the oh I'm good to oh I have a team That's good that changes the whole game right so yeah that's makes sense and also the last one so I've been in agency space for around two years now and I have the main agencies like in the gy gym niche and I have one client and I just started a new one yeah helping agencies to book meetings but um I don't know would you recommend focusing just because like just because You're going to the if you haven't scaled the gyms you're probably now going to scale

the agency serving because it's not the niche that's going to make your money it's it's actually how good you are so don't think that changing the niche is going to make you money like that's that because you're essentially just trying to like it's like someone who's in pain it's like they cut your leg but you're just trying to take uh like drugs to not feel the Pain it's like yeah as soon as the those drugs wear off you're going to be again so it's like you switching a niche it just gives you that quick high

you're like oh my God someone is making a bunch of money in the agency serving agencies let me go do it you're like yay I just did something no you just didn't do it's just like a it's like a shiny it's like the little dopamine hit that comes from changing niches you know so I wouldn't I would just I would Create quit your job man like what the are you doing at a job anyway yeah right I quit I'll quit my job [Laughter] tomorrow yeah like just quit it like uh because I mean I'm sure

if if your job requires you to work this much then you're not going to be able to scale your business like no matter how you put it right like um for me I had to quit my job and I didn't have a client when I Did it but I realized that there's no one who's making the money I want to make who's working a job like there's no one who's running the business and making the money from that business who was have a job therefore anyone who can think properly would think that as long as

I keep the job it's impossible for me to make the money that I want to be making of running a business so it's like that's in that's just truth like it's capital T Truth so right now you're on this call you want some some tactics of when you're trying to avoid the real truth which is quit your job if you really want it yeah yeah but it's like the main reason why I'm working on this job is because I'm working on a call center called calling to companies and I just really want to get this

the experience that I can Implement in myself so I can just really grow so I don't know if that could be a faster so So so how much are you getting paid per month I mean right now it's around 2 and a half k a mon Okay cool so you're selling eight hours of your day okay to acquire a scale how much money do you think you're making that business in a job or for your company yeah for your clients I mean I only have like one client in gyes um no I'm talking about for

your clients that you're doing the job for like for the the job the actual Call calling job do you know how much money you're bringing in not exactly Okay cool so yeah there4 you don't know so if they're willing to pay you that money is because your skill is valuable enough for them to pay you so why don't you start paying yourself why don't you allow your skill to be applied to your business and go do that but for your own company but instead of you trying to make 2K5 just do 2.5k for each client

that you clothes that you Book on a call right so uh but anyway yeah we can like you know but yeah you need like whatever you think you need that's just a um that's just you protecting your yourself from from failure which is normal like we're humans humans are literally engineered to avoid risk right that's thousands and thousands of years of us avoiding to die so for you quitting a job literally feels like dying like literally jumping off a cliff but the truth is there is no Cliff it's just a little pool you're just going

to need to swim a little bit if you don't know how to swim then yeah you might die but you better learn how to swim fast okay but like right now I would say that the best thing I would do just quit like you're gonna make money for sure it's not it's not it's not it's not hard cool any beautiful any last questions um not really I'll hit you up once I quit my Job okay perfect uh beautiful all but thanks thanks anyway thank you thanks man uh Michael Michael Choy are you here yes sir

is my is my is my audio working fine yeah or my is my audio working fine because like right now it's like it's late in my my yeah I know I know no right now it's good I can hear you properly all right perfect so I don't know I have a question or I'm looking for some guidance or not But I want to ask like how would you sell a high ticket a really really high ticket I'm talking about like 50k to 500k but a non Roi offer or is the build and release offer or

like discount growth offer is suitable for this kind of companies like companies that offer discount like uh offers um maybe more contacts so you're after who okay yeah go yeah give me that context yeah right Now I am targeting the software development companies custom software Dev companies right yeah and the re reason for this is they sell really high ticket like 50 to $500,000 and they are like less sophisticated for Discount growth offer like compared to of course marting agencies yeah and they're less educated in the legion sales so that I can provide more value

right but the downside is they are Always selling to the war Market because like no one will like want to get a custom software build if they don't want a custom software build right and it's not like a RI offer right and they mostly sell to like meid to Mid to back size company due to the tiet size yeah which means they have like a really really long sale Cycles right and you know i' of course like been in this game like for quite a while so in my head I have kind solution For this

like we just like look at their customer space like short by profit short by like sales cyos and more importantly short by cases so that I can really help them find one market that they have Cas to actually solve one problem with so that I can position their offer like an outcome generator those kind of stuff you so like hey I do software right I hope I hope my word yeah so so let me try to kind of like give you context um if you're going to Go softare development companies you're probably going to need

to help them kind of like craft even like their sales argument and their offer CU they're not going to sell software like just just coming in and software so yeah so probably the biggest value you're G to have is a lot of these companies don't have the they probably have a product that's good but they probably don't have product Market fit messaging like they don't know why people want what they Want so that's probably what I would lead with so as an example you have a great product to sell but you don't know how to

sell it we're going to come in craft your messaging then build your acquisition infrastructure probably paid ads and appointment setting and then I would also do some content to nurture to to educate the market and then just scale the hell out of their their thing now since these companies are going to be a little since They don't have cash flow right now they're going to probably be a little worried about spending a lot of money so you're not necessarily going to sell like okay they're not gonna pay you 50k promt even people who do growth

partner Deals they claim that oh this per I just closed a 70k year deal no that's not what you just did you just closed the retainer for 12 months so for me I would still do the way I would do it Is I would charge a little bit up front like a setup fee 10 15 grand okay and then I'll probably do like a 60-day deal like a 90-day deal and after 90 days you start charging them uh a retainer per month but you also get a percentage of of the deals closed you know if

I was even better I would build like a team of two three closers and I would actually control also the sales of those deals like that would be super super crazy if you can do That that's exactly direction that I'm I'm going after actually yeah yeah go ahead yeah you want as much control as you can because um if they're going to scale these companies to the crazy height especially if technology companies has super leverage um you want to stay in that company and own something around it so build and release first then do some

um build a team that you own under you but do it for them and then just get paid for a percentage no Get paid on commission and also get some percentages from the sales yeah but actually one one thing that like really in my mind maybe just my limited belief is the sales cycle part like because like in my mind I think I can gener lead helping book appointments as well but the sales Cycles would be naturally long because like the sale the the ticket size so large yeah right which means if I actually build

the infrastructure for them I need to naturally target like way Bigger companies which me the 10 would go smaller right so it's like harder for me to kind of fulfill so and also because like we're talking to bigger guys like bigger decision in the bigger companies which means I CRA some sales asset they have like less time to actually consume that so it's like for me to try to solve the sales psycho problem using sales asset but if they don't cons just might limit I mean then just don't work with People who have who need

12 months to sell okay or just sell them a build and release and just get out and just sell Consulting okay just because they they have to wait 12 months to make money does not need does not mean that they don't need the thing that need to get them those those 12 months deal do you know what I mean yeah makes sense like you're not the owner of that company so you don't have to incur the 12 month timeline if you have value and you can Sell it in two and you can build and release

it in 90 days you sell for that 90day value you don't sell for you don't wait to be like oh you guys have to wait two years to make any money then I have to not make Mone money no most of these tech companies are going to raise money anyway so they have money to spend yeah makes sense correct perfect um yeah but no but I think it's a great thing especially even with the AI Trend going on like um going Into SAS especially if you find people who have raised Capital like it's super it's

an super easy Niche to make money they they are uh software development like so they're not a SAS they help okay so they're building the SAS okay cool yeah yeah exactly cool yeah all right cool man yeah that's good man cool man love it love it um cool um Mauricio I think Mauricio left so Lis Alonso who is Lis Alonzo here yes right here hey serch can can You guys hear me yes sir uh first off uh thank you for the five days I've been in here since Monday and props are your energy you've been

in here grinding for like the last couple of hours quite consistently so Props to that um I I had a few questions that I sent on the form but you pretty much answer them um so I kind of just texted out some another question so yeah I have a social media marketing agency and we offer paid ads and Conentration now conentration is our biggest strength not so much running ads or or anything too technical would you recommend creting a building release offer based on that strength which is content creation yes let me give you a

15K offer for bu content infrastructure one second so I was on a call with clients um the other day and a client asked me hey how do I how do I sell content Infrastructure and I came up with this offer which is going to go on YouTube by the way really soon but I think that this is going to be well first of all me helping people do this offer is probably going to make me a million in the next 60 days I can I can call it out right now that's how much I believe

in this offer so check this out um right now as I showed you guys we saw the importance of changing and leveraging building Audiences right took me from 30k a month to 600k a month it took all these guys who are great business people but it made them into Superstars right now if you can go to people you create a really good Banger and you literally walk them through exactly everything I I walked you guys through and you sell it exactly how I sold it then everyone who watches it is going to become a Believer

into the fact that hey I don't actually need to just be good at what I'm selling I Also need to create an audience of people who actually have Goodwill right that I've created Goodwill with then you go to them and you're like hey here's my offer um actually I need need to kind of like um understand this first because the way I explained it was a little different so check this out um you build a build and release offer for short form uh well it's not short form content it can just be any type of

content right um you're Going to need one creative director okay you're going to need um let's say like five editors right or this is this is what um jro was having so asked jro a question like hey how many how many um how many editors do you need how many how many out of five editors how many clients can they handle and he said hey uh one editor can probably handle I think two clients or yeah I think he said two clients right and if he's selling uh actually The reason why I came up with

this offer is because a client had just sold a 9k offer to um local business for 90 shorts which was insane so he sold a 5k offer 9k offer for 90 shorts I believe right and then I came I was like well what if we Rel built and released the infrastructures in these companies so all you would really need to do is the following you hire a creative director in your company okay and this creative Director is just going to focus on finding the ideas and the viral topics to create based on the niche that

you're serving you maintain this in-house the thing you build in release are the editors for short and long form content okay who take care of the creation of the actual content and the editing okay and then you will probably also need to release a social media manager who takes care of distribution so what that would look like is you will need to build a Hiring system the same way that we have uh the same way that we hire like a th000 vas in 6 months or build a pool of like a th000 vas you do

the same thing okay you need to build super scalable hiring systems you need to probably build a vetting process okay let me actually just show you guys the thing um VA management based so this is exact this is a probably a $1 million in like three months six months type of offer so You're going to need a system that gets all the applications okay here look at all the look at the people and I'm sure that if we wanted to go into the editing space and just got vas who can do editing we could be

able to pull this many people this is this is how much people who are pushing content need to be working on you guys need to build a base like this one then you need to have a way to assess the calls okay assess the talent of the people okay Then you need to rate them once you've rated them then you need to be like oh they've graduated to be people who can let's say do great editing shorts are good or long firm for YouTube okay and then you need to have a process of onboarding them

with your clients okay so you need a system like this then you need to have a process where you manage them where you look at who who which client you place them with and um and essentially all that good Stuff so this would be like something you would definitely need and then you would have some to take care of quality assurance okay so all you really do you go to someone and you're like hey I'm going to help you in 90 days I'm going instead of me you Char instead of charging you what 3K a

month for Content you're just going to pay me 10 grand okay one time and I'm going to get you a team of Editors trained on our process right shorts and then I'm also going to get you someone who can take care of what of distribution right the people buying this do not want to waste time and the biggest issue with content is how much time it actually takes it's super tedious and annoying and it's even more Annoying to find good people who can take care of this content okay content is not hard I can create

content in two seconds the issue is building the system that these people need and the talent needed to consistently put out content hormos I think spends like over 100k a month on content right if hormos is spending 100K on content and doesn't spend nothing on ads then it's an argument for you guys to go to people and be like hey I'm going to build you a Content infrastructure where you're going to be able to release three shorts a day and four or five YouTube videos a week I'm going to train the people find the people

give them the system they need and we're going to be on a Consulting basis on a management basis I'm going to get my creative director on a weekly basis on a monthly basis to give you the topics and the structure of content you need to shoot and then the team that I built in your company is Going to edit everything chop it up deliver it right so the way you would sell this is um 90day support okay uh and then let me show you guys so uh so jro told me that for five editors they

can handle a one client each so that means that um for one editor you even if you want you can place one editor per company but that editor can work on two clients okay so you can also be leveraged in a way but the way you Need to think about it is let's say if you're selling it for 9k then for every for two clients each editor essentially can deliver on 9k or 18K worth of value because they can edit for two clients so that means that if you have if you place five editors per

month you can make up to $90,000 a month on the same offer because that one editor can support two clients and if each editor that you place can help uh 18 worth of value then that becomes a 90 grand offer A month potential and then after 90 days for this creative director role you charge 2K per month some super cheap because creative directors are hard to come by so now the offer becomes I'm going to build the talent that you need inh housee so you don't have to pay me monthly and the cost of editors

and shorts for shorts and long firm are super cheap so you can also say hey for just 1,500 bucks a month I can build you the team that releases 90 Pieces of content per month yeah and this more scalable right this is more scalable because like I just showed you 3,000 vas the thing you're charging for is the system like to get 3,000 vas it took us a lot of time and that's the thing people buy they're not buying editing they're buying so that they don't have to go through the process of looking at the

editors looking at the quality of them looking at the work figuring out The SOP the system to track all the content this needs editing this needs a thumbnail this needs all this so you just build the infrastructure and they go from not having anything to not needing an agency to having everything they need to release the the content they need so this is how it would scale a Content agency personally yeah that that's amazing thank you for that thank you for that and just one like last question um if You were starting from scratch again

and you had some clients and you're pretty much like a oneman show maybe have independent contractors who would be your first full-time hire oh I mean it depends I think it systems integrators are really good someone to help with operations Ops is super important to figure out like essentially this op Whole thing you would need to design your operations right you need a fulfillment infrastructure so yeah that would be my my first thing my first guess okay yeah thank you for that appreciate it love it love it cool uh who want to go I want

to go next let me see who's next on the questions there came a lot of questions oh cool um uh Robert you want to Go Robert Shai and then we go Robert you want to unmute yourself can someone uh unmute um Robert let's see there we go can you hear me yep yeah brother all right great great I'm so happy to be here Serge man I've been watching you for a while and uh bro I've been I've been at this journey for a long time didn't make any money for like um a year in business

2,000 Revenue zero profit Then move over to the agency space nothing was working I tried to outbound method and I made you know $3,000 in a day and I appreciate that man that it was just great um it was great having that happen um after nothing was working so I have a few questions so first is I have an outbound team um I found a way of well a creative way since I started off with less capital I found more ways to be really like C to um get people incentivized to work on My behalf

so I have a a team of like I believe 21 people right now that are sending uh messages every day and we're we're we're around like 300 to 400 messages per day and collecting two emails to send out looms and um like sending the Looms I would send 15 and only three people would actually watch it from the email so then I'm like okay how can I optimize all of these metrics the the message to email collection rate uh the the loom sent to loom viewed rate And the loom to book call rate were my

top three metrics to optimize now like to optimize the the um Loom open rate click through rate whatever I'm like okay I just need to get them the link because they're not getting the link they're not opening the email so after I make it I have my team send it out to them on Instagram yeah so they they literally get the link and um I just I just I I want to know for the loom creators how to Source them and how to Compensate them and then also um like for the growth team I'm not

getting as much calls as I want um and I I just I'm not completely sure what's not working uh but I I guess it could be time because I am starting a split test and I have improved some things it just hasn't been that long since I've been doing this new thing um that's the first question I mean looms I mean Loom creators um well what Niche are you in uh credit repair Content okay cool um yeah I think sending the link is good sometimes Instagram will kind of like not let people click on it

because of looms because it's just like an exterior link uh but if you were in higher Source Loom people you can just use groups Facebook groups of people who actually are in the the marketing space can use our group it's good uh how we used to compensate them I think we would compensate them on calls that are booked So we concept compensate them like appointment sets so we'll pay them like um a certain amount of money or percentage of the deal if they help them book uh if they the link they sent the loom they

sent actually booked in a call so that's kind of like how we would do it um and then how much uh for me I think giving them like 10% of the deal is good just because if you're getting a lot of loom request it Will save you a lot of time yes 15% 10 to 100% is good you also can use a process selling via cell like I don't necessarily think you need to send personalized looms every person well well I with me I I literally were getting a ton of leads tons of emails and

then nothing was converting uh when I used the ever Loom and I'm like okay that's where I messed up cuz it was working I did something now it's not working so like with the vssl I took Your R and I'm like hey if you're not doing this amount just do personalized vs I mean personalized looms till it kills you um and that's what I'm doing but like what what do you think about that I mean you I mean it's probably the best thing you to do like if you have the time to do it you

keep doing it but you're going to need just increase your view rate I think that's going to think the biggest thing if you're or maybe you're offering is just not good like You know I have a crazy good offer bro well I'm not I'm not going I'm not going to Hype it up because I mean if it was too crazy good I'd be rich yeah so so it's like just focus on sending more looms or maybe just try to use a conversation approach don't don't necessarily add in the friction of viewing a video if people

are not viewing it just send a message and show them the case studies so so I was thinking about that Too so going should I like go all in on that or just try to optimize this or do both with like a growth specialist having conversations up to a book a call and then the loom to a call uh well right now nothing works so you're going to need to try anything you have nothing to lose right so you don't you don't scale something that doesn't work right so but you so you test other other

channels other acquisition workflows that's what I would do if something is Not working there's no point uh to kind of like um to kind of like scale like I wouldn't go all in on looms if looms is not working okay um yeah I had another question um what would be the timeline with having like a a 10K offer for three months up front um and then or a payment plan for 3,333 for like every month for three months like what would be the timeline to to scale to 200k in profit like Within your mind with

the context of you actually have having been there uh um what is a timeline there's people who will die and never do that before doing that right so the timeline is dependent on how how fast you evolve as a Founder as an entrepreneur you can do it in 60 days you can do it in in never right so so that's the question like yeah that's that's the wrong question to ask me like because my answer is not your Answer you know what I mean like it's it's dependent like okay cool like how fast how are

you it's not about the offer it's about the the leader leading that offer so how fast do you become a 200k entrepreneur a month entrepreneur that's your question I I got all day like all day every day I'm trying so um yeah you're so wise man I have uh two more and then that's it I I don't want to burn you out too much but I think this this will get I'm gon take a Vacation so for people are signing up just make sure like you won't be able to talk to me for at least

one month bro I appreciate you sir so um it's um I think it's one more um bro and I I I I wish I like I wish more people could see that like what you did made that transformation because I made nothing 3K in one day because of your uh what's it called but um yeah Webb's webbi like I I literally spent some hours studying what you do and how you have come up like I Watched a ton of your old videos like bro you you have no idea like a ton uh from the first

to last type of thing and what youve done with the webinars and also just putting out the value content out there and I want to know um if I'm trying to build that same type of Base e Etc should I go webinars and outbound with the YouTube content or what what do you think is best uh look look at what I was doing when I was uh when I was starting out Don't look at what I'm doing today you're not going to pull this off this is like like I just spent five days two hours

a day dropping gems you know you cannot start here right because as an example if I try to be like hey scale my credit repair company are you sure are you gonna have more stuff to talk about and are by the by the 30th minute you won't have anything else to talk About right so that's so you shouldn't play the game like that's where it's like that's also another thing where I noticed like a lot of people are looking at what Heros is doing but I never look at what Heros is doing I go back

to 2018 podcast I'm like what the was he talking about in 2018 because that's where I'm at so if you wanna if you want to know how to scale go back to 2021 look at the content I put out create the same topics for your Niche and Just go crazy just with loom Google Docs and dropping gems just sauce pure bangers and just stack them for two years and then eventually you'll do a Webby and people will be like here's $15,000 here you go you know but don't cop don't the Webby takes a lot of

material like you you need to have a lot of context around their business to be able to talk to their soul like for me everyone here I know their business I know how I know what they what their Dreams are before they go to bed because I've been there that amazing oh so with the webinar oh sorry um go ahead go ahead you got more value than oh okay I was just saying with the um earlier on in your your YouTube career I seen that you had some people on the webinars how did you do

that so early on um without having the biggest following getting so many people into a webinar like this when you're starting out you Market It you just get attention like it's it's just it's simple like it's not hard it's um it's a lot of hard work a lot of outbound a lot of registrations you know we would do outbound at first we would do a lot of Outreach before all right so I would do Outreach literally to get um we would do Outreach to get people on right but don't worry about webinars why would you

do webinars webinars is not easy like it's it's not I wouldn't do Webby because it's two hours who's going To consume two hours worth of content this five-day challenge I expect most people to not get past day one half literally half of day one no one will watch it the rest there's only going to be like 1% of really committed people smart people who are going to go through the whole thing and are going to get the value and those are the people I want to work with I don't want to work with someone because

I told them hey you can Make 10K per month the am I going to do with you I need people are willing to like Hustle like and just be actually smart people I don't want you asking me like hey Serge when what time should I be waking up I don't know right 100% so so like so at first make it easy for the content to be cons consumed right and then worry about long firm really long firm uh sometime 100% bro I I won't talk off your head I know I have a million more Questions

but I won't ask appreciate perfect uh for everyone just so we don't have six is here we're going to be this one question your best question just go crazy okay uh timus you're next thank you for everyone who's been up here I know some of you guys it's pretty late uh but I love it thank you for showing up you know I mean hello hey man hey love it basically I had made miror could I share my screen or it's just too Late to do that uh just just ask the question okay so we are

just starting and we have we have an AI automation agency we the best job we had is 5K with 4K profit yeah and we like the the Lo is too but on the other hand I want to try the SAS n the SAS n with everything you told in the video it's about the about acquisition Discord offer the community based offer so it's about yeah yeah yeah exactly it's about offer structuring Like that so my question is what sales asset do I need to start this split testing between the the twoes uh what what which

do you need I I mean the offer you had with the the audience the audience that you go you make a webinar and then you take the the would you take the clients put them in the Discord or a Facebook group and then try to convert them for companies mhm so you're asking what what what exactly what is what are you missing From that so I don't have a good Facebook neither a good ledin and my website right now is for a automation agency what sales us I need to start out for the well first

you need to train people on what they need on the in the strategy so you probably are going to need to create content going breaking down the whole strategy like hey for a SAS company uh you need to understand that it's good to own the audience that will eventually need your SAS so then you go show them how to acquire the attention of those people then how to give them value so teach them something so as an example if I was trying to scale instantly I would create a cold email uh Master Class get everyone

who wants cold email to get calls from cold emails and then I would be like hey if you guys want more implementation join this Facebook group and then you guys can get access to the to the SAS that's little basally simple That's what my idea because I have shown your videos and that's what you told in the previous days about instantly hubs whatc but exactly how many sales assets do I need to start to do out Facebook so with only one case study I can do do I can't do out which I assume so do

I need five six 10 I think I think you're asking the wrong question okay um you're asking a question that doesn't have an answer you're asking how many videos do you need or how many content pieces okay Well how many like have you ever seen anybody who's who stopped doing content because they had enough no attention attention is required every day I'm not making money from the attention I made in 20 I got in 2020 I'm making money because I got attention this week I'm making money to next week because I got attention next week

I'm gonna make money a 10 years from now because I keep getting attention so There's never ending flow of content if you want to keep making money right so you at first you need a few pieces of content even if you don't have case studies who cares you can just use other companies case studies even if you didn't help them but just make sure you're selling the process in content for sure okay and one more regarding the 5K client regarding the 5 5K client that you said the setup was very easy website development we Assigned

to another one gly setup and website content I did all this oh and a chatbook so all this took me around 10 hours and the website to developer cost 800 so that's why the profit was 4K do you think this offer as a package I also have created the case study is it good so what I mean is we want something for the shorter time so as we get into your program as soon as possible okay and then you we want you to take us by hand and guide us exactly what to do no it's

exactly how I'm saying it so uh listen listen listen if you've already sold it then someone gave you money so yeah keep selling it you're probably going to need ads probably going to need Outreach so just get attention how can I find the qualified leads you know entrepreneurs that money I would do I would do ads I would do ads put up an ad call hey do you need this automation do you need this this outcome we're going to build this out we're Going to build your booking process we're going to need to build a

chop click the link below book a call to to to learn more okay that's where I mean the leads are entrepreneurs that have money but don't have website that's where the value is because with start CPT I can create the content in like 30 minutes yeah so then then then then just put up an ad today tomorrow use some of the money you have from the sale go get $10 leads $5 leads and just book them on A call and just sell them right yeah I would do I would do ads okay and also this

client is very really appreciate me and definitely I can upsell him after overd delivering what could I offer him as extra he's in appraisal and makes 1.2 million per year I wouldn't try to retain him right now I just go get more clients okay okay okay thank you oh one more I'm gonna start YouTube as soon as possible what advice would you give I've already YouTube start YouTube Start YouTube and do what start YouTube and do what people do on there but you know you're in the Natural Born leader community so we have time on

Sunday to talk right so but like just do content right but boys you just jump on the on the Sunday call okay do we have Carson Carson Carson Reed are you on today's call I don't I don't think Carson is here today right he's not here anymore no he's not okay cool perfect yeah uh Fatma you wanna yeah it's his business partner her business partner who can you type in the chat it was a short name or I think it's or Fatma Yu yeah it's or I just unmuted him yeah just get him on Yo

finally Jesus Christ crazy yeah that's crazy all right man um yeah similar to Robert like I've been consuming your content for like a really long time I think like three months back to back so like I understand your whole System I understand build and release like everything what I'm trying to understand is if it would work for me like in my current situation so like my business partner and I really went all in into like the agency space January this year there about and like we've only born to close to $20,000 in programs right just

trying to yeah just trying to get the right thing done however everyone is giving the same advice right to people below 10K right Just you know code email um code calls the same them offer of like you know the guarantees of um you don't pay us right and like At first we thought that was like irresistible until we found out that like you know like 10,000 other people were offering that and now like people are num to that like it's really not working so I know without a doubt that like this is the direction to

go but two things on my mind now is the fact that um do you think it works for People at our stage like you know below 10K a month I know we have the experience but I know like even your firm kind of disqualifies people like below 30k yeah but do you think it's something like you know that will be worth it at this stage uh well we don't disqualify people at 30k we have clients who've gone from I mean you heard a bunch of people go from five four 5K to 20K a month yes

this is going to work because it's just leverage it's Just you just it's not based on how much money you make that qualifies you for a build and release offer it's just that are you able to handle the amount of insights you're going to need to acquire in such a short time for you to be able to serve people to that scale that's really the thing the reason why I don't try to get people are like going out from let's say agency navigator to try to do a building release is because they wouldn't they you're

not yet ready for That they're probably not even committed to running a business to even make sense of pushing a build and release offer yeah right so but like if you've been in the game for like a year or two and you've been stuck at 5 to 10K a month like I'd be happy to help you build and build and release because you've paid the price and you're still stucking like sticking to the script like you deserve to just have something better to sell right now yeah so like yeah for your Question it's like no

it's not about where you're at it's about are you ready to to deliver the the value in a build and release you know okay okay yeah and just to follow up on that like we actually we're offering our service to coaches and Consultants which I've just had like a huge heartbreak in the past um how many hours when like everyone was like saying like you know coaches a broke I don't know if I'm still audible I think yeah yeah yeah you are oh Yeah I can hear you bro keep going oh awesome awesome right when

everyone was like saying coaches are broken like they don't have the money like to offer it and it's like oh sh I spent all this time crafting the like the perfect system and now like I'm hearing like people can't afford it so like um just to give you a little bit of context like we've actually been running our own language coaching business for like two years right it's not the traditional High ticket model right but it's also coaching as well which gave me like The Edge to want to go into coaching yeah offering you know

serving coaches um do you think I should then like Niche down to specifically perhaps you know language coaches or people with um similar trains no no no no yeah get get out of that man like language language courses who's going to pay 15 grand for a language course right and the reason why I say Get out of that is because your prospect dictate your your service so that means if you're selling something how much is your language course program costing for them well it's it's well typically like you know lifetime value could reach up to

7K right but it's not like a course it's coaching that people it's like you know hand inhand coaching you have coaches that work you through um to the point where you get where you're fluent how much how much is the how much is how Much do you make from from clients yeah go back it cut up a little bit just tell me how much you make with the with the language coaching business or with the agency uh the language coaching business well right now like it's currently doing um about 10K a month right just because

we don't advertising yet how many clients about 25 right 25 okay cool and They pay monthly yeah monthly Okay cool so how much would you charge someone to scale that business well ideally business as you right um I haven't done I haven't done the math right enough to know exactly how much will be charging them upfront that's probably something I need to consider I was just trying to see explore my options like I said it was a recent realization as I just you know spend this week with you realizing that Maybe I shouldn't go abroad

with all coaches so that's M I haven't done yet I mean yeah it's probably if you've scaled it it's probably good but for me I'm I'm I'm SC that like you may have scaled to 10K per month but you're probably just in the same position as Oliver was in selling $500 month and making 30k a month but he had 60 clients yeah it goes from 60 clients to six clients to make double the money so for you right now which I 100% no you're Making only 10K a month with 25 people and you may think

that oh you figure out how to scale that business but the issue is you yourself cannot scale that business because it was going to cost you so much to even make the money you're going to make it's just that you don't have enough leverage in that business because the value you're solving for is not high ticket enough or valuable enough for you to Serge High ticket so you can get rich Much sooner for me if I get 25 clients a month do you know how much money I make yeah so that's the answer so it's

like you're just solving you I mean it's a it's a it's a it's a good problem language but it's like you're going to need to if you if I was to help you if I was to try to help someone who sells a language program I would need to sell it for 10K so I would probably help them build And build and release language offer and then only then would I try to scale someone's language offer does that make sense so the offer itself needs to be so high ticket so that when I help you

even though I'm going to do a little bit of work I need you to be able I need to be able to get you to 100K a month as fast as possible if I can't then there's no point in me serving you cuz if I only make you 10K a month you're going to pay me 1K a month yeah I think I think maybe You misunderstood me a little bit somewhere where I'm actually heading is yeah where I'm actually heading is repositioning repositioning my offer from selling directly to actual coaches leave the language business aside

right from selling to actual coaches to selling to people like myself right who are trying to build language coaching businesses or maybe somewhere some somewhere close to that Niche okay cool then yeah just do just yeah just do Build and release of a literally a language coaching business and that would be more valuable yeah okay all right thanks M yeah love it love it okay cool so we're gonna go over everyone here just one question okay because if not I'm GNA have to spend my Friday night with you guys which I don't mind doing but

I need a 15K invoice to be spent paid first okay so check this out um we have do we have Joe God uh Godfrey let's go someone unmute Joe and Then let's let's answer what's good Gangi what's good my brother how you doing very well brother how are you you see you see a bit drain so I'll try and keep this fast yeah yeah I'm trying I mean listen I'm an athlete but at some point like give an athlet need rest man you're a Soldier we all love you okay I'll get to it um my

question really is I've heard you Talk about this in the past but I'm trying to create a build and release offer for solar and my thought is to just hire every single killer necessary not just in terms of fulfillment but in terms of closes as well I haven't got any closes or anyone at the moment would you recommend just going on a hiring spree straight away and then launching it or would you do it bit by bit um no I would um I mean you don't need To go crazy hiring I think you just need

to um you're definitely going to need some ads going because ads on solar is super cheap it's super nothing um you're going to need probably an appointment setting uh Team just an appointment setter one appointment setter is enough you're going to need a closer uh getting a closer you're going to need someone who's already sold in solar don't hire a closer because they've sold before hire them because of experience in your Niche And then the next thing you're going to need to know is preferably if you could find someone who's good at designing outbound or

appointment setting systems for solar right and maybe one media buyer who's done in who's done it in solar I think that's good like you just need an expert at appointment setting for solar and an expert at Legion for solar those two things are the main insights that would you would solve for A build and release infrastructure in solar right so because theen what what it is is solar they just need leads and they need to convert those leads into qualified appointments so if you can build an infrastructure by hiring the people who are going to

build these infrastructures on behalf of your clients and consult them then you have a business you literally just need five people in your company to scale to like 100k a Month fantastic brother that's amazing Insight that's all from me appreciate you massively love it man love it thank you for staying up I think it's already pretty late for you too yeah it's like H us n it's all good man this is all night all night thing today love it love it love it okay cool uh all right so we have um do we have Dylan

Dylan T tan we have we have we have clients who are who joined today like cool that's good uh do we have Thomas sleds sleds I Don't know the name I think that's not how you pronounce it but I'm trying yeah he's here cool let's let Thomas in Thomas let's go one question fire it up let's roll nice to meet you Serge and uh I do appreciate you taking the time was super cool five dayone say that and all of you guys you've been destroying this chat you know it's h I had really good laugh

reading those comments for the last few days you know I one like a small Question that I have really because basically I'm a media by myself and I've been running outs for really big people in space I run outs for Alex fosi you know the last book launch that he did I launch it I I run ads for gym launch now L funnels Russell Bronson like the biggest players in the industry that you can think of I run out for them yeah but like after even been in this five days I understand that just everybody

can run out so I'm just trying To yeah kind of like restructure the offer while I'm going after right so basically when I start working now with the clients I don't just uh pitch them for ODS but actually kind of like a growth creative thing but that was before I even jump on the which is trying to solve all the problems within the business right because when somebody has an issue within the business and you run out you scale the problems yeah right so if the funnel isn't working if The office and that gray backend

doesn't work the ads W work doesn't mean nothing yeah absolutely right so I've noticed that and why I want to ask really is like what Niche would you go like because I run out anywhere from Ecom SAS everything so I have solid experience everywhere and I've um I'm just kind of wondering what would you go for now in 2023 24 with like media buyers overall pay that Specialist or maybe even like what do you think would be the best Offer for someone like me um I would go after someone who helps their clients also run

ads as an example okay if you work with gym launch how much do you know about gym launch like about how they serve their clients do have you read the book gym launch I haven't read the book gym launch no I just run the but understand a little bitol so here's how gym launch scales gyms they come in they restructure their offer they run leg gen Campaigns they have proven ads that have worked in all the different niches and then they'll kind of like show them a sales script and then they'll help them build products

or services within the gym to increase lifetime value of a gym right if I was you and I worked with gym launch I go to every single person in the gym industry helping gyms and then I'm like hey guys I'm not just going to run ads for you to help you acquire gyms that Want to scale I'm also going to show you how you are going to be helping Consulting the gyms into scaling so you help the gym coach coach gyms and you also help them run the ads and acquire the gyms that they need

to coach that way you scale their business by helping them scale their clients businesses doesn't that make sense that makes sense yes appreciate and you don't have to go do it in the you don't have to do it in just the state because if You do it in the United States then you're going to just be competing with gym launch but if you try to do it in other Europe other like Australia all these different worlds you can literally take hor gym launches model and go help people who scale cons because because this the reason

why I'm saying this is because I once I was looking at gym launches ads and two minutes later I got started seeing all the gym coaching ads I was Like oh my god the gym space is just as the same as this agency coaching space everybody just pushing out crazy claims I'm like oh my god there are a bunch of these industries where everybody just trying to help other everybody scale so like the agency Bas probably the same when you go into SAS when you try to click on an ad on LeBron SAS you're probably

going to get other coaching offers on s you're going to get the same stuff on in gyms so what You do is go after everyone who's running ads around gyms or whichever niches you're worked for but I would suggest you go help someone who you know how to help their clients to because then it adds it gives you more power to price and to not be a commodity because if you just came to them and like hey I'm going to help you run ads I'm not going to spend 10 grand for you to show me

how to get a better lead gen campaign going you know that's not what I'm not Going to spend that right so yeah that's that fantastic thank you very much s yeah love it but yes I mean I'm sure that that I'm sure you have enough insights to scale a lot of these industries so you should go on it ASAP all right cool um so we're gonna have Okay cool so um cool so we have uh I'm just going over so I'm gonna so we have this person called whan kleinan he's been going crazy in the

chat so let's just give him An opportunity to speak whan or Wan you want to go first you want to go on what's up Serge what's up how you doing you've been going crazy in the chat right that's hilarious cool oh man this is dope okay so uh man I had a lot of questions let me pull them up I got like a ton are you ready no okay I know you're not you heard it's tequila night for you so uh I don't drink I'll drink the K if I do a million dollars go ahead

go ahead what Are you saying tequila if you hit a mill a week that then you can do tequila yeah well I okay well I'll drink tequila with you if I hit a mill week perfect perfect um so how do you go about planning content I hear a lot of people saying like you know it only takes an hour to create content can you explain to me your exact process from A to Z on exactly you know like if I'm being uh if I dive into the weeds of it how are you coming up with

the ideas right you can Start with hooks you can start with looking at competitors comments and just thinking about the questions that they're asking how do you what is your exact process for coming up with these topic ideas um it's really simple I don't I'm not see what's funny is that I'm not really big into the Tik Tok way of creating content like okay I need to hook them and then I need to do this because yes that's good to get people go Viral but like you're not not no one really makes a lot of

money because they did shorts so for me here's my idea around content I like to come out of the place of like okay what does someone need to learn that will make them want to give me money right so A to Z so you literally start with what their current situation is then draw it to their desired outcome and then figure out all the problems in between yeah like I Literally like you know this Fay challenge why did I do five days uh because that's how long you I don't know because that's like for for

every for for everyone here to become clients like if if I could make the offer $1 everybody would buy right but the reason why someone would buy it at $1 $10 is not because of the thing I'm selling is because they now believe that they need the thing I'm selling right so content is just genely Around educating people to believe that hey in order for you to actually go to where you need this is the right vehicle that you need so I spend a lot of my time selling okay so if I was Tesla I

would just figure out all the arguments that someone needs to think that going electric is the best thing for themselves and for the life that they want okay so furthermore reinforcing why that vehicle is the correct I don't sell Teslas I sell electric electricity like I sell the the I sell whatever idea someone needs to believe to want um electricity you know okay yeah that makes perfect sense yeah okay I'm gonna I'm going to Spitfire some of these what's your so how when you get an offer uh how are you turning around offer so fast

what are the three things or four or five things that you do that go this is a broken offer and here's how we're going to reframe this offer you mean for clients exactly yeah So if I were to be part program how can you go this is a offer here's first I start with who you're selling to and why you're helping them solve the problem like as an example the other client uh the other person asked me the question around helping coaches with language I I want to know okay cool well if you do end

up helping them scale are you helping them create enough value so what what is the amount of value you're creating if you're not creating enough Value therefore it's not worth for us to even get in there because if we're not creating enough value we're not going to make enough money okay so that's one the next thing is I'm going to go okay cool do you have the infrastructure the Insight on how to solve and deliver more value because if we can deliver them more value then we need to know how to deliver that value if

you don't know how then we either figure out how we show you how and then the next thing is our Acquisition okay then we do we build out the acquisition we're going to figure out which acquisition channel is the best and then the next thing we're going to create one single asset something that changes the belief we're going to create such a crazy vsss that anyone who watches it we know that they're going to want the offer so we try to change beliefs before we try to sell so we try to educate people so then

we do education first and then we just Set up the systems for sales and closing and reverse engineer yeah okay love it next one uh nobody has you don't have a video on vsls can you create a video on your exact vssl process here soon um no because that's a lot of value but I've created it somewhere but you when you pay you get it okay yeah lovely lovely okay next one uh uh when you learn about their offer are you learning about their offer on the kickoff call are you doing it or I'm sorry

are you learning about It on the sales call theoretically at the end of it or you doing it on the kickoff on boarding call uh I hav I so here's my answer I haven't sold in two years I haven't onboarded anyone in a year and a half I don't do that I have consultants and people okay so your process I didn't mean exactly you when you sell somebody not you whoever your sales people are they learn about the offer on the sales call or are they learning about the offer actually on the Kickoff onboarding call

because I would think you'd want it to be on the actual sales call well both well yeah well you don't sell someone who you haven't if you haven't learned the offer so we walk people someone through this growth Creator sheet we look at their offer avoiding mail sism we pick out the metric we keep a guarantee conditional everything like that okay beautiful okay that was that was awesome okay uh last question last question last question you Paid 150 bucks man I gave you 2,000 hours of my time oh dude all $150 are worth it right

here okay cool so let's go last question all right perfect uh are you able to share your pitch Deck with us that's not the question I want next question um let me figure out what okay uh I'm doing lead form to scheduler uh what do you see do you that's not converting the best for me do you see adding a vssl in there making any difference or uh just get people to opt In reach out to them set them on WhatsApp bye thank you for your time sir I appreciate you cool let Okay cool so

we had I know I think Rich Hilton was on a call brother you want to go I think you had a question too that's hilarious uh yeah you go ahead unmute yourself now yeah man I had a comment of just thank you so much I hope I could be the wrap it up guy um so much value bro I wanted to leave a comment you know when we originally tapped in maybe a Year or two ago yep saw the rise I saw the momentum and the faith I had in continuing to do what I was

doing I'm like tearing up it was so hard the agency way the model was so hard I was no longer committed to wanting to coach to wanting to be impactful to wanting to I'm like dude I got to partner with people I want three or four clients and I kind of found myself back in the world with you and everyone else because we're all like Dude we have to build everything with the client and really help them grow right guys I had an epiphany last sometime last year of like I'm finding one or two really

hot people some some hot sauce people with the followers with everything but they don't know about a Sam ovens or they just don't know about anything and it's the greatest Journey up to this point I'm now so niched down I can't even tell anyone what I do like I so funding I don't know credit repair I don't even know what to say it's like so niched down and um yeah just commit to a client get deep and just find all the problems give them yourone number answer every phone call and solve everything and can't wait

to bring this new offer we have to the gcp program and actually turn it into thing that'll help me scale because go yeah I've been seeing you I I've been seeing you you know you've been doing a lot of closing for for people with their Offers so I've been you know I've been keeping in touch I I've seen it so good work man yeah I like it I like it good work the one thing that would tip me over to signing up today because I almost became a travel ho um almost I'm almost there but

the thing that would have Tipp me over today was if you had a sales train if you got if you got a 10x guy if you got if you head hunted a 10x dude from Grant's team and said hey we have a guy that can help your closer Stay motivated or something like that yeah all I do every single day is getting on the phone with closers and just them accountable and it's a lot of work already so yeah yeah I mean we can help you find a sales manager if you want because uh I'm

also working with um with a lot of the Jeremy miners seventh level guys as a they're like kind of like we're starting next week so they have a pretty big pull of talent so that's something That you can leverage but I'm spending paying them a ton of money so we could probably also throw that to our clients some of the value we're getting um but yeah man no love it love it uh okay so I don't thank you so much did you have yeah cool take care um do we have meech or Russell do we

have Russell today okay do we have Olu Toby today that is the last name I'm calling out Toby I think you're here go ahead Toby I just asked you to unmute yourself all right but you can you can hear me yes sir how's it going bro good good good what about you yeah I'm doing straight I I feel bad for you man people been they're taking advantage of me right now this 140 $ I was like man I just made 140 bucks for nothing now I got like 10,000 hours of work go I'll try I'll

try and keep it brief so um yeah I run an AI automation agency um I kind of had the idea at the Beginning of the year I'm really into like software and Tech and what I realized is that you know people don't really care about AI or automation really just care about the results so I kind of PED in my company and I changed it to time back technology so I'm more trying to shift my offer with AI and automation to really help companies be more efficient with their operations and also still essentially scale um

so yeah I had I bought the VA program I think Two or three months ago I can't remember it like the I think I was like one of the last person uh to get it and uh yeah so I noticed the structure was wrong with like some of my messaging when it comes to like coaches because I was targeting online coaches and because I've had some case studies like I've grown my own spiritual accounts and I've grown a lot of different Tik toks Tik toks and YouTube channels I would pitch them like kind of my

results and Instantly they started I started booking a lot more calls getting a lot more warm lead but I realized that they don't really have money so that's what I'm trying to figure out now because through one of my Tik toks actually I have like 400 500 followers and I've been able to book anywhere from like 15 to 20 calls just from my Tik Tok with like 500 followers so I actually met this guy who sold this recruitment company through that Tik Tok and we've been building Over the past few months a whole bunch of

different automations out and we're going to try and partner and just sell that as an offer so I guess my main question is how how how can I better portray the value of what I'm doing because I realized there's a lot of like sales resistance when I jump on these calls they're like is it going to work and I'm showing them like millions of views I'm showing them hey like I know myself how to go viral Like hey well I even started implementing some of the building release offered things kind of like yeah saying hey

we'll edit your content hey we'll build a community hey we'll do all this and they're still like so listen don't sell content man like content first of all nobody wants to even do content what you want to sell is you want to sell to the idea that hey you know you know you're good you've worked so hard all your life to build a company To build a team to acquire these insights but you're still broke yeah do you want do you want do you want to actually finally achieve the life you want or do you

want to stay broke but smart you want to talk to the thing they know they need to do right because if you tell someone hey you need to get on content they'll be like yeah that but if you say that hey there here is someone else who's made millions of every month doing the same as You then the story becomes do I choose to remain broke or do I choose to be different and actually experience the thing that I actually deserve right so you sell that you don't sell the content like nobody sells the content

first you need to sell like hey how long have you been working like you've been in this game for so long like what are you guys doing right and that's just an easier sell than trying To sell um content nobody nobody wants the views I mean to be honest if you talk to me about views I don't I won even pay attention but if you say hey search come in and just don't even think about it and then you're gonna I'm Gonna Get You More views I'm G be like okay cool here's 10 grand let's

work right so like I say it again because I'm confused when I would pitch them it would be like I would say hey we can build your community and I would even offer like Hey we'll get you like 25 or 50 clients in like less than three months so is it do you think it's more like I'm going to test it out with the recruitment Niche to see how recruit is super easy it's super yeah there's a lot of money in there so I would probably go there and push them U but sell sell sell

like the easy sale like you need to sell them that hey when you do have this you're going to make more money working a million times Easier right yeah yeah cool but anyway last one okay Allan and then uh aan you're gonna need to send me a message on Discord because I'm about to I need to pee I need to go pee guys it's been six hours without peeing I go ahead hey uh thanks Serge I really appreciate what you're doing uh quick question the building release offer went look through that it's really really complex

so how much of that do you need to build out before you Start selling it yeah um you don't actually need to build it out you just need to find the team to do it um so as an example if I want to go help SAS companies scale and want to do a build and release offer I need to be able to help them structure um an offer where they're profitable I need to help them design um the way that they're going to build a community and I need to just design the monetization funnel right

now right the only thing that actually needs To be done is a Facebook group to be built a funnel they can opt in so they can have emails and phone numbers and then I just need to have the Setters who can reach out to everyone who opts in so really with with three people who know how to do each thing you can start selling it does that make sense like you don't need to to to go uh Crazy On hiring uh in um before you kind of like do the whole thing you just need the

people Who've done it before you you need to unmute yourself I think you can unmute yourself now yeah yeah it that's good thank you for that appreciate it I I just got one little comment thank thanks everybody for the for pushing my name in there and um just one comment one time I looked at all the people in the top rad and if you add up all of their ages I'm still older than them but I'm on you're still on it which is good I love it I I am and I'm not giving up I

love it I think I think that's the goal that that's what that's what because what's the other opportunity like what's the what's the alternative solution you want to be great you want to be great until it's it's the last day so it's like we're here we're learning we keep going absolutely I learn something every day every day of my life thank you for thank you for joining you Know thank you for being here and doing this for us means a lot means a lot all right cool um as okay guys okay um let me just

let me go to the bathroom okay then we can keep going if you guys want Casey maybe you can rise up let's go bathroom two bathroom two B break B break e all right let's go two more questions and then we we we out it's a weekend guys let's let's relax okay cool um Asen I'm muting you right now yo sir can you hear me yes sir how you doing I'm good I'm good so yeah man like um I signed my first auto shop client like uh the second of this year and uh my service

is mainly I TR to position as like more of a done for you lead gen plus appointment settings so I try to like say become like more leverage instead of just like having lead gen agency give you appointments where you're dogging The leads you're doing this right become a more leverage uh business owner but the main problem I'm having right now is for every new client I get I have to hire a new appointment setter so do you have any advice for like what what go build and release go build and release just release the

Setters inhouse stop the stop the you don't need to do that's complexity on you that you can't scale that's what happened in 2021 I realized like okay I have 14 setters right now I'm only making 30k a month and I have a bunch of clients I'm like what if I just put these people into their company so then the friction of training and managing everyone could just go on the client instead of me and that's how that's what you need to do so you need to you just don't have any leverage I mean you have

leverage but it's not 100K a month type of Leverage or 200k 36 I mean it is you can still scale but the pain versus the Outcome is like ah is this even work yeah the the only other idea would had I had was to do like some Chad GPT AI bot but I don't even know about that like H I wouldn't I wouldn't go there I wouldn't go there yeah you need to guarantee results so if you go CH gbt yes it's leveraged but it's like you're not make you're not going to guarantee client results

you know yeah all right so pretty much just give them like a build and release of Like Setters Plus ad yeah what's your what how much money are you making per month uh right now I I got stuck with one right now we're probably at like I just had my other one like 3.5 to like four around there okay cool get to like 5K 6K 8K just join gcp and let's just scale you all right man like yeah like yeah no need to struggle right yeah uh Julian you want to go I think Julian is

it Julian capano yo yo what's up what's up is it Yeah that's you yeah yeah love it thanks for muting me man um so yes so I'm currently like one year in the agency space and um I had like three to four clients before that I served but I basically just like screwed up their service delivery and now currently I still have like one client it's in a solar Niche but still nothing changed like I tried a lot you know but it doesn't seem that service living work for me uh I Tried you know to

buy courses and stuff I tried to look videos up on YouTube so what would you recommend me I could do to even though I know that um I don't want to take on your clients because I know that I like screw them up you know okay cool so is anyone in your industry doing it better and getting success yeah yeah sure perfect so go find someone who's doing it and hire them okay and would you would you say I should I should hire someone to do it For me or should you say like um first

of all I I should learn all myself or well I mean it depends do you want to be a Slave no I don't want to be one okay cool just then just build a business and hire someone you know what I mean like it's it's it's it's it's because for you it's like you've probably consumed a lot of like YouTubers talking broke YouTubers saying oh you should learn how to book Appointments before you hire a set I'm like yeah right like okay if you have 100 lifetimes if you're a vampire makes sense vampires can learn

how to book appointments can learn how to close can learn how to run ads can learn how to fulfill and once they're 200 years old then they can run a business right yeah but we got such a short time span right now like it's it's a few years we ain't got time you want to make meals in two three years you can't be doing Appointment setting or trying to learn how to fulfill for solar companies when solar companies have been fulfilled for for the last 15 years why would you spend another year trying to learn

how to fulfill for something that's already it's like learning how to build a car instead of going to Toyota and buying a car yeah it's true it's true yeah like that's insane it's like it's like seeing someone in the in the woods trying to plant Tomatoes or um beans and potatoes and when you can go to the grocery store like come on no you don't even need to go to the grocery store you just need to go get a bagel in the morning and just get to work right so it's like you know it's like

I don't know I don't know for me say for me that just that's crazy you know yeah you're right though don't do yeah hire someone man come on man you're losing a lot of money Are you crazy yeah you lost three clients that's rule number one never lose a client true true I think like all the content I watch from YouTube is like yeah everything I learn from them is like oh just learn yourself yeah because they're selling you because listen to this if I go on YouTube and I say people hey you're going to

need to to learn how to hire you're going to need to know how to how to manage people you're going to need to know how this and this when you Make 10K a month then nobody's going to buy my course because all I'm telling them is you're going to need to do hard work like nobody sells hard work but because they want to sell your a course and have no expectations then they're going to tell you the easiest thing to do which is oh just hire someone and then um just learn how to run ads

because that's the because that's that's something you can control hiring becomes complex you don't Even know what questions to look for you don't even know where to find find the hiring person so people and this is important lesson for everyone out there learning from YouTube the people on YouTube are biased to sell you an image that the game is easy the game is not easy it is hard okay which is why I suggest to not buy from anyone who's telling you that this is easy who's telling you that you're going to make 10K a month

as as a closer Or as an agency owner you're not you're not not the only way you're going to make 10 grand a month is if you can deliver 100 Grand worth of value to companies or as a closer you want to make a 100 Grand a month 10 grand a month you actually need to be closing at least 100 grand for a company who's ever put us in a sales pitch that hey I'm going to teach you how to become so good that you can close a 100 Grand a month for someone oh People

would be like oh my God how the am I going to make someone 100 Grand I don't even know how to make two grand a month nobody would be buying that program true that's why nobody talks about it but anyway cool but yeah hire someone don't worry about that all thank you man thank you cool to go ahead I mean we can do this all day guys if you want like I mean I I could do this all day I I don't have anything else to do anyway um but Anyway just make sure you go

buy the program just find the 500 bucks make the deposit and let's get to work okay next week I need more people working okay but anyway uh totally let's go Serge I love your Evolution I can't wait to see how you're going to evolve in the next 10 years it's going to be crazy um I think the first question definitely is uh I love the fact that you're studying the guys from like all in and you're studying like the hub spot flyweb yeah How do you who's beginning to peu your interest in terms of studying

is it like a SAS company like yeah is what are you beginning to study that is giving you that insight to be able to evolve and kind like become more valuable in the market so for me one of the things that I've realized is I mean at least I heard this few like in 2020 I listened to this podcast from a venture capitalist he said that in order for a company to in Order for a Founder to build something really valuable they need to be living in the future meaning they need to have an Insight

that is true that most people don't know yet that is true okay because that's the only way you make money is you bring something that is true today no that is going to be true in the future but you bring it back to today and then you charge on the efficiency that you bring in from getting people to Do the thing that they would normally experience in the future but they would experience it today right so knowing that then I know that in order for me to keep making more money I actually need to be

constantly be living in the future so if today people are doing appointment setting well I'm doing build and release cuz I know that well these people are solving appointment setting problems but once they've sold appointment setting problems to these Businesses these businesses won't even be profitable on the front end and they won't have any business so for me I'm living in the future and bring telling them hey here's the reality of things it doesn't matter how many calls you book it doesn't how matter how good you are at selling if your business model is broken

you're so now every agency owner that Iman is creating every agency owner that Joel Kaplan is creating every person that everyone is making millions Off of they're going to build deal with a pain and then who are they going to buy from me so so now anyway to answer your question for me I try to try to learn like um f like fundamentals like the truth like principles because ads will stop working on Facebook YouTube will pun never not be a good thing 10 years from now right but one thing that won't change is the

fact that you need to be super profitable in the front End right you need to make profits on the front end you need to have a team it's because there's like that's a principle you need super talented people on your team so for me the thing I sell is not the ads the thing that will is is living today gone tomorrow I'm selling principles and just build Frameworks around how to implement those principles right right um yeah I got one last question so earlier this year what I did is that um I hired and trained

about six Closers you know put them into the business was training them Monday Wednesday Friday um and I had about 60 Setters so we were pumping massive appointments yeah to them and uh it it was definitely an incredible experience I I realized that my webinar offer is complex so there's a lot of moving pieces yeah and I also realized like you're right a lot of coaches and Consultants are are broke so even though we use the great Way of getting them on to calls just didn't have the money at the time I think right now

we uh it it's crazy but we kind of tweaked it and I slowly kind of like releasing it but now we know for example to go after like coaches that are in business funding because they got access to the banks um my question would be there there's two business models and I'm like I don't want to do the webinars Physically for clients or like the podcast setup I want to train the vas to kind of like fulfill the service but I see like the scalability with podcast to be so much better versus webinars what would

be your thoughts on kind of like um taking that to the market in terms of like those two service to do what uh so the webinar and what which one uh podcasting oh man podcasting made close to a quarter of a Mill and plus with podcasting but the thing is you're good you're you're you're you're good at it but podcasting you're not going to go from nothing to Something in podcast it's a it's a mechanism that takes time which is why I would not tell someone just create content and way to make a quote of

a mill you need to give something someone where they pay you today so as an example you know people who bought the program who are buying the program right Now bunch of people are buying it I'm not telling them hey you're going to make money in six months after the third call of of their onboarding we need leads coming through and that can be in 10 days from now yeah right so you need even the webinar is a long setup process it is so you cannot rely on those mechanisms because they're too the result happens

too much in the future now if you're working with someone like me and you're like hey Serge I'm going to structure your your your five-day challenge for you cool then I don't mind then I can buy that but for someone who's broke they don't need something that solves a few problem in the future they need the solution now right and I think what that kind of tells me like for example the podcast I did a podcast a week and a half ago person clothes for 10K because basically the strategy is get them on the podcast

build a relationship shift into a value Call on that value call Boom come with the offer yeah now I have like two three people that are like clients and I'm taking them through that process but it's like using the podcast Setters that also edit the content to immediately 80% of people say yes to a podcast so I think I can give clients like insanely quick it's like hey you already got a from people versus the webinar is a long kind of like setup yeah I mean yeah then yeah that would work that approach would Work

if you can kind of like um use it as an Outreach T tactic appointment setting cool then it's good but uh you know yeah I thought of it from the angle of like um building the brand in an audience it it does a lot so it does that it helps them to get deals and then build relationships I have like five people that want to do joint ventures because of the podcasting but I kind of said no to to hold off on it because I rather get C And then also I rather build out the

a podcast program whereby any client that comes into it they're going to have a podcast Setter that can also edit and release content then yeah yeah that's good that's good that would be a good thing yeah you're going to need a Setter you're going to need more you know more than just U the strategy would be good to have some Implement and release stuff appreciate all right cool appreciate you man appreciate you uh Robert Rob let's Go and then we we're done might go get some sleep someone okay cool let's go rob oops try no

go ahead unmute yourself again sorry can you hear me yes sir what's up boss thanks so much for this week thanks so much for taking my question last question I'm happy to close it out I'll keep it short and sweet um so I'm in the financial services space here in New York and basically I'm looking to build out my financial services business but The biggest thing that's been keeping me has been lender Network so what I'm looking to do now is create a so I have some relationships with massive brokers in New York doing over

a million bucks a month um and they have horrible client acquisition infrastructure so what I'm looking to do is step in become a growth partner for one of these Brokers that I have in my network um and then basically leverage them as my way to actually get some of those other lender relationships While also delivering value and hopefully getting some good cash flow in yeah so my question is really around offer and fulfillment side of things kind of how would you position coming in and building out a an acquisition infrastructure knowing that this is just

going to be my one client I don't plan to go and and scale it with other Brokers as well yeah um I mean you need to figure out what are the what are the what are the Components that would need to make up that offer so yes I'll give you even more context so missing their paid ads are right they're running stock image paid ads with that are horrible copy um they have speed the lead they're they're horrible with um so getting in an appointment center to actually go and contact those leads um they have

no um automated follow-up sequences or nurture sequences as far as email or text message goes so they're missing the Really the core components of of client acquisition um so my my idea was let me just them what they need rather than going even more more above the you know let's creating complexity for myself by going to content and all that other you know what I'm saying um yeah you probably just need a you know just more costeffective Le genen you probably need an appointment center and if you could have someone yeah just those two things

is really it if you can yeah generate The leads and you can nurture the leads and then you can set the leads that in of itself is super valuable that's exactly what I would do but how would you price that so my idea was to do base retainer plus uh percent revenue on the closed deals how much can you deliver on average per how much is each client worth for them it varies but around 5K but there's no fulfillment so they're like Pure Source sales organizations so this really it's just About connecting them with lenders

cool how much uh how many do you think they can handle uh how much do you let's say for to acquire one 5K client how much do you think they need to spend on acquisition on ads um it's about cost me about 10 bucks per lead and typically about one maybe out of every 15 to 20 leads I would say is actually a close um I would actually be I don't think I would think that's too good that Would be too good they would be making billions of dollars if that was the cost so the

issue is it varies so much because not every thing yeah so I think you should think of it more like okay so $10 leads okay out of $10 out of these $10 leads how many actually out of aund let's say $10 and then I spend uh a th000 I get a 100 leads out of a 100 leads how many are actually qualified qualified and qualified first yeah then You need Okay so let's say 25% are qualified okay out of these 25% how many are actually going to be booked on a call okay and then out

of those who are booked on a call let's say half of them get booked on a call which is let's say 12 people then out of that how many are actually going to close let's say if they have that 20% 30% closing rate then that becomes two three clients but that becomes that's not two three clients off of the appointment set or the legion That's two three clients out of a 100 leads yeah right so now you need to think of oh I spent a thousand I'm probably going to spend commission I'm probably going to

spend on systems okay cool then you realize they're like okay maybe they're profiting three grand on each client that they acquire now you go back to them and like hey how much money do you guys are willing to spend and then you figure out their budget for ads and then you figure out how much you can Bring them and then for me personally I like to charge 10% of whatever I can bring to the table yeah I don't did you see the formula of pricing that I shared on day one so no I I I

just bought in got got go back check it out but yeah but I did check it out but essentially the way we do it is if I know that I can add you an extra quote of a millon per year yeah then I'll do let's say the probability that I can consistently add that is probably 50% to Each client so half of my clients will get to a qut of a mill others will not so I times the probability times the total potential and it gives me 125k I charge 10% of the yearly potential upfront

and everything else is percentage Yeah so then I can charge 12 Grand or whatever if you can the potential for them if they're making a mill a month then the potential can become even five mil a year yeah or 10 mil so then you charge based on the Probability and you just charge 10% of the thing the issue is it's super transactional u meaning like when a client comes in you it's not like a recurring Revenue type model right it's a one time you're getting paid out and that's it and you don't really know exactly

what it's going to be so there are going to be some months that are higher depending on what leads actually come in some months that are lower depending on what leads come in Because the commissions are completely dependent on each individual business and the size of the loan that they take right so I I guess for me I haven't had all of those numbers but what you're saying basically is go and actually get those numbers and that'll give me a better idea of how yeah you need to yeah like you know if you come in

and you just ask me the pricing the exact pricing that would be pretty bad because I'm not a I'm Not A lender no of course You yeah so like you need to just know the framework but like the actual numbers will be dependent on the prospect because you also don't want to go in and charge three grand a month because maybe the same people the same service someone is charging 30 grand a month for yeah no I definitely would so yeah so you need to get context you need to also look at what agencies are

selling that service for and if you can do like a build and release and then Become like a partner then maybe charge a little bit more up front build out their team and then just get a little bit of um a percentage on the back end for what they close but you still think it would make sense to position as a build and release rather than as like a a fractional CMO or fractional like marketing department almost um I mean I I mean if you just people who do the grow partner thing they're just um

because you also maybe Don't want to sell yourself into it into a 12year commitment when a 12-month commitment when you don't even know if you can get them results yeah so like I wouldn't I wouldn't go growth partner before I can even offer any growth sure because this is your first run so it's like it's not a so i' I've run ads in the space for myself but not at the volume at which they're they're obviously completely different yeah prove the concept yeah charge on a Monthly basis if you want just to reduce the barrier

of Entry to lower the barrier uh but um I wouldn't I don't like to attach myself to people because if you commit yourself and it's a shitty relationship then you essentially just ruined everything and if you did see anything I said at the beginning is you want to deliver so much in the first month that they want to actually pay you after that yeah like because if you just try to like say oh this is a 12 month Agreement I'm going to be your own CMO then you haven't delivered and then since because you have

a year then you also don't have the urgency to prove your your your value so it would be more like hey let's sign on for you know 60 90 day release contract and if we want to continue later we'll continue later and if not we won't right yeah totally then yeah then they don't also have a lot of risk and they're like okay cool let's row right yeah for sure all Right cool guys uh thank you guys for everyone who stayed um what five four five hours in yeah five hours in uh it means a

lot um hopefully everyone will value what we talked about today in the past five days um again we have the offer going till um Monday if you guys are interested in working let's get to work I appreciate you all thank you so much for those who bought the NBL this is going to be released uh in uh in the next few uh by Monday and appreciate you guys so much and um let's make our dreams come true love yall bye-bye