hey what's going on rockstars welcome back in the channel Monday again uh February 3rd 2025 and I want to make a video about marketing and selling product faster in a manner that some people would say is not moral is not legal is scamming but in reality it's perfectly okay and I want to talk about that and share an actual story with you that is incredible uh but first yesterday's video man some people and it's evident in the comment section of yesterday's video if you missed it about the tariffs there's been an update I just want
to update you guys quick about it we'll move on to this video uh the United States and Mexico have come to an agreement with the border and tariffs and troops you can go read about that I'm not going to get into it in here but yesterday's video people were blasting in the comments I even had to delete some of them uh which I never delete comments because they were just way over the top uh are so angry with the current Administration which is fine and you right to that opinion and and I started my whole
video with uh I don't like any politicians I don't agree with everything any of them do or say and people still went off the rails at me so when you guys are listening to a video please take a breath and this goes for anything in the world that you're dealing with whether it's Facebook or social media or YouTube or even out in real life just take a breath and be kind to each other because holy crap some of you have so much builtup anger it's unbelievable that you function out in the world like you do
you just can't see past the end of your own nose to even listen to what people are saying or talk or discuss uh how we got here is is unfathomable but anyways that's that's my uh PSA for the day today's video scamming scheming and tricking buyers into buying more products from your eBay store or Amazon or wherever it is that you sell so we all know that the economy is not great and buyers are not spending money the way that they normally would or that they have in the past and a lot of people are
going to comment on this and go the economy is just fine the econom is strong if it was and it may be for some people but if it truly was people would have the ability to spend more money than they're spending right now and they're not we wouldn't even have to have that discussion but I don't want to get into the politics of that I'm just saying there's not as much Splurge Frugal you know or splurge and frivolous spending wrong word frivolous spending going on as there used to be so that means that it's difficult
to convince buyers to buy our merchandise even if you have really good items that will make you sell faster of course that's the obvious answer but there's even times when that's not enough because people want a deal people want to buy this stuff but they want to feel like they're getting a deal even if they're not getting the best deal they want to feel like they're getting some kind of a deal right people want to feel like they won like they ended up on the top of the negotiation or the deal making and even having
the best of the best items at a great price you got to do something more and so let me give you a few examples one we've all watched TV and we've seen the Ford dealership down the street go hey guys uh Memorial Day Weekend only three days come in and save $10,000 on your favorite Ford truck well that's not what's really happening right like you're not walking in and they're just slashing $10,000 off the price of a new truck they're giving you tax incentives and go green incentives and rebates from the manufacturer and slashed $3,000
off the MSRP when in reality they already jacked it up $3,000 right that's how they get you through the door save $10,000 and what do you do you come in and go well let's look at a new truck they're $10,000 off and that works and that's an extreme example because you know cars are one of the most expensive things we buy uh other than our houses even home buyers uh and home sellers do the same thing in our neighborhood for example when they were selling off one section of the new uh Corner houses they actually
did a buy a house by the end of the month close on your house and get a free $10,000 golf cart I know that sounds crazy the golf carts in this neighborhood are like $10,000 to $15,000 they're stupid expensive but everybody in this neighborhood wants a golf cart because of our neighborhood and our amenities and it's a big expense when you're buying a house you're already spending a lot of money on your down payment your closing costs your furniture your moving expenses a lot of people move from out of state spending 10 15 grand on
a golf cart is usually not in the budget so they would lure people in with this and so the point of all of this is that if you want to bring in buyers you need to do something to bring them in so when you're selling on eBay free shipping is one of those things a lot of people see free shipping and it works I know a ton of you have a huge uh you're against free shipping like tooth and nail you're like I'm charging for shipping if you do free shipping and you know how to
price your items correctly to cover the shipping it's a huge incentive it's a huge winner we've tested it till the end of Kingdom Come and it really does help we've taken people's stores who don't do free shipping we've done free shipping and their sales drastically improve very very very rarely based on the items and the store and the type of things that people are doing it can work against them but that's hardly ever most times if you're somebody who does charge shipping and you change to free shipping you will see positive results and you will
see more profit over volume over sales versus what you may or may not lose in your shipping cost which you shouldn't lose any anyways because you should pricing them according to what it will cost to ship those items the second thing we do on eBay of course is to promote it but that doesn't show to the buyer something to draw them in they might see that promoted sponsored tag on it but that's not actually doing anything for your buyer you know what I mean like when you see a huge sale you're like oh I got
to go as a sale but that guy's promoted and his listings that doesn't do anything so we move to the markdown sale and the markdown sale is what's super important here and this is the biggest one as far as free shipping goes yeah I'm highly in favor of free shipping especially on anything under a pound or two but markdown sales is where I think sellers win let me give you a great example and this has nothing to do with eBay but it has to do with something I was selling I had an item uh it
was a digital product it was $50 and I ran a 20% off sale for 40 bucks $10 off get it for 40 and people bought it I sold quite a few and people were loving it and it was 40 bucks and they were like oh this is awesome right a couple of weeks goes by I don't promote it I don't Market it Let It Go whatever I put it up for $100 double the price I had it for originally and I ran a 50% off sale which brings it back to $50 I must have sold
a hundred in like two days no kidding and I'm like man people could have got this two weeks ago or a week ago for $40 because it was 20% off the 50 bucks but instead as soon as I said 50 half off 50% off they bought it even though it cost the original price it cost more than they could have got it for on the previous sale and that really stuck with me because I was like man it wasn't about how much the people were paying or were willing to pay it was about what their
perceived value was what they thought they were getting what deal they thought they were achieving through a 50% off sale so I go back to years ago six seven eight years ago and I was coaching and doing store reviews and I see a ton of store reviews with a ton of markdown sales and I did a young lady who sold a lot of shoes she had like 900,000 pairs of shoes that's all she dealt in and her shoes were grossly overpriced she had a pair of Redwing boots at the time they were probably worth about
50 60 bucks they were solid Redwing boots she paid like $6 for them she got a deal at a yard sale or something and they were priced at $150 and I was like whoa girl like what is going on these are crazy expensive your prices are nuts she goes well I run a 60% off sale of everything so 60% off would bring those $150 boots down to $60 which is about what they were worth they were probably worth about 50 60 which a fair value every time she did it which was almost non-stop her shoes
would FL she would sell 30 40 50 pairs of shoes in just a couple of days over a weekend it was Bonkers and it wasn't because she was the cheapest and it wasn't because she had the best feedback or the best shoes it's because she had the best perceived sale value people thought wow I'm getting these boots for $60 % off and something in their brain just snapped and I shared that story with a few people back then I may have even mentioned in a video and people said well that's not right that's wrong in
fact that's illegal first of all it's not illegal to jack a price up and put it down on sale there are laws against that in retail settings brand new brick mortar uh even in some online settings but on used Goods it's absolutely you can do what you want you can price a used item any price you want and put it on sale anytime you want and even the rules on brand new stuff and brick and mortar and the other things which I've shared before are very very specific and generally you can do it on that
stuff as well there's a few things you have to keep in mind on that I'll try to find that story and Link it below but then people said okay it's not illegal you can do it but that's immoral it's wrong to trick your buyers like that is it am I tricking them or am I just pricing an item and running a sale and it's them it's the buyers's brain the buyer mentality that's convincing them to buy my product I didn't put a pew pew to their head you know I didn't put anything to their head
and force them to buy from me I didn't put anything to their head and tell them well don't buy it when it's normally priced at 50 buy it when I put it up for 120 and on sale for 50% off to 60 and all of a sudden you paid more because you weren't smart enough to realize that the sale that was 20% was cheaper than the sale that was 60% or 50% simply because manipulating numbers right and people are like well yeah you manipulated the numbers I priced at what I felt like pricing at that
day and the buyer chose to buy it it was their decision and so that's where I think if you've got to run sales at 60% off and Jack your prices up and if that works I'm not telling anyone to do this I'm saying if you want to test it and you want to try that out I would love to hear your results I'd love to hear if anybody's currently doing that already before watching this video and if you decide to do it with this video what you jacked your prices up to and what you put
them down on now remember you can't bulk edit by a certain percentage because everything's a different price for example if you have a $50 item and you bulk edit it by 100% increase it's going to go to $100 but if you do that same thing on like $120 item it's going to go up to $240 and then when you run your sale just remember the math and the percentages aren't exact based on different items you have to keep track of what you're doing so what she would do is she the young lady with the shoes
she would just price items super high and she would always price them at like double what she actually wanted so she could always run a 50 or 60% off sale so if she knew an item was worth 60 bucks it literally went into her store at1 20 she never messed with it it only got messed with when she ran those sales and that was crazy and even when she didn't have sales on people would make her offers on her $120 boots she'd get an offer of like $75 she'd be like that's more than I was
going to let it go for on sale accept offer and people were like thinking they got a great deal because they talked her down you know 45 bucks 50 bucks and she's like okay it worked again if you want to test it don't say that I ruined your store if you go mess with everything but I'm just saying it's an option and I'm going to leave you guys with one other story about how this worked and uh what is essentially perceived buyer um deals and and buyers getting over on a seller kind of uh there
was a company back in 2017 Sunny Co bathing suit company or whatever they were they had a few thousand followers on social media Instagram at the time if you had 100,000 followers in 2017 on Instagram especially on Instagram you were doing something you were big time having a couple hundred nobody even had a million people were just breaking million right like celebrities they had a few thousand followers which was okay and they sold bathing suits whatever 15 20 25 bucks they would sell a few bathing suits every day couple dozen hundred whatever they decided to
do a free bathing suit sale sale all ba the bathing suit was free you can have this bathing suit all you have to do is share uh our post with your friend tag your friends and follow our page they got 750,000 followers in like a couple of days 750,000 followers in just a couple of you can look this up I'll try to link it below as well and they sold tens of thousands of bathing suits for free but the catch was you had to pay shipping and handling you guys know where I'm going with this
so the shipping and handling was like 12 bucks well after the shipping and after the handling they were still netting like $6 well they sold tens of thousands of bathing suits their profit was in the hundreds of thousands of dollars in just a week time which was more than they made all year on all their bathing suits simply by giving them away for free and charging shipping and handling now people the buyers all they can see is oh my God I'm getting a free bathing suit all the ladies and women that bought it was women's
bathing suits I'm getting a free bathing suit holy crap go to the screen oh I got to pay the shipping handling no big deal that's how the buyer's brain works and unfortunately this sounds terrible if you want to be successful whether it's selling car selling houses which I gave examples of selling bathing suits or selling used or or Goods on eBay or Amazon or Posh you got to do something to incen incentivize the buyer because they want to be lured in buyers want to be grabbed they want a deal and so that's my advice to
you guys find a way to stand out find a way to grab your buyer and find a way to close the deal ABC always be closing always close deals and if you're going to close a deal you got to give them a deal if you don't got a deal how can you close a deal if the buyer's not getting a deal that's a lot of deals say that three times fast anyhow that's my my video that's my speech for the day I hope that this means a little something to you if you have an interesting
or out of the-box way of marketing or selling feel free to leave it down in the comment section if you don't want to give up your secret that's cool too but if you have some ideas that people can use maybe it will help them get their store and their juices flowing as well uh as always thank you for watching the channel I appreciate it uh February 3rd Monday February 3rd 2025 uh thank you for being here thanks for hitting that like button it really helps me if this video helps you sell more and helps you
learn uh if you could do that for me it helps the algorithm it means a lot to me and subscribe come back and watch future videos I'll be putting them out all week all month and all year long take care everybody check out the links Down Below in the description box and I'll see you next time
