according to recent studies 65% that's a big number 65% of our conversations are consumed of stories and gossip 65% stories and gossip did you hear about what Bobby's going through you heard about what she's working out do you know what they went through you know they get in a rut I think they're like hey did you hey let me tell you still go what happened earlier today everything's about story but sometimes in a world of business we become so logical because it's number number number number hidden getting deadlines deadlines then you forget that so many
challenges in our personal life business so many of them can be handled by stories but sometimes people forgot how to tell stories today we're gonna talk about the art of storytelling all right so let's get right into listen we love stories we love great stores you and I go to movies we read books because we love stories now when you think about history you think about great storytellers you think about Shakespeare Homer Martin Luther King Lincoln Eminem Churchill Clinton Disney Reagan Tupac biggie it was all a dream I used to read Word Up Magazine salt
and pepper and Heavy D up in the limousine you're visualizing it it was all a dream I used to read Word Up Magazine salt and pepper and Heavy D up in the limousine that's a that's a story you're reading right when when Eminem's telling the story about Stan when Bill Clinton is debating George Bush Senior and somebody in the audience says hey President Bush how was the debt affect your family how are you personally affected by it and he says you don't think I'm affected by you don't think just because I'm a president I'm not
affected by and a Bill Clinton comes and says tell me about your life tell me about your war going through let me tell you about the story what we did in the state of Arkansas I remember one time I remember one time oh my gosh I want to vote this doesn't mean he's a better president doesn't mean he's smarter than George Bush senior's it just means he's better at telling stories and in that situation he won that debate because he told a story so many times we can win and we can persuade and we can
get our point across if we simply tell a story so let's get right into it now five types of storyteller it's very simple dosoo persuade okay it could be in a lot of different places those who inspire those who inspire pastors coaches or leaders somebody you watch motivational speakers who inspire those who launch revolutions and movements some positives negative those who tap into your inner potential you know how somebody you talk to and you sit across from them you almost feel like they just went into your spirit and they swim and they shock you and
all of a sudden like man I feel like I can take over the world they tap into that inner you you know you know what I'm you've experienced that before to know what I'm talking about those to manipulate and these are con artists you but these are all storytellers I'm not giving you just a good or you know all storytellers are perfect but these are five ways people tell stories now the part of our storytelling that's changed the game is obviously in 1450 things changed when it was printing press because before we would just talk
a lot and it was all about conversations then we started telling stories through writing obviously the printing press made it what we can do mass distribution of storytelling then came you know the the camera so now a motion picture camera and then TV came in 1925 and now we watch TV and then radio and today it's social media blog it's so in the bottle if you look at anybody on social media that's winning if you look at anybody in Hollywood that's winning if you look at anybody that's a writer that's winning you will find somebody
that's a great story too if you look at anybody in politics that ends up winning I promise you'll find somebody that's better at telling stories and other people are storytelling right now elements of a great storyteller elements of a great story storyteller I got a few points here up here for you number one they create anticipation like you're like oh my gosh what's about to happen here look I want to watch Hamilton right and I'm sitting like what's about to happen I'm like this guy if you ever see the guy that produced the whole a
Hamilton show he's brilliant the way he gets so excited my second anticipation I want to see what happens here there's a certain level of anticipation of a great storyteller building curiosity surprise you know hey let me tell you about the story son said it was this one guy and he goes in and as he's going through this place and the forest and all of us in here the noise but he didn't know what the noise was so he kind of backed up a little because he was afraid then he came and he looked and he
was alone he didn't know what to do but he felt curious so he went there and then all of a sudden but it's like that's the surprise part like just like you're telling stories to your kids sometimes right details the key is details here's where I was at this is what the place looked like like I was telling a story earlier when I was talking but I'm sitting in a car many many years ago situation where my sister is sitting on the front right and my dad's in the driver's seat and we're in front of
video twenty20 okay in Glendale off of Glendale there's an IHOP over here International House of Pancakes there's a church over there right across the street was Virgil's and this is Glendale and uh Doran Street and we're in the car it's pouring it's absolutely pouring and my sister and my dad are having to come in the back seat my sister my dad are having a conversation my dad says you know I'll help you get a car and mazda6 too and I'm just going through this hole I like by the way let me tell you how old
I was I was 15 years old 14 years old 25 years ago but I remember the details right because stories are about the details and a lot of times when you're telling this story sometimes people tell way too many details but you got to tell me enough story while I'm not there with you I'm like oh my gosh I know exactly what is that great storytellers know how to get the details out to Evan flow of your speech the volume like no one want to go up one to come down you know sometimes people are
trying to perfect this too much and you'll see when it's an axis you just kind of kind of do it naturally but eventually you'll kind of know timing wise what places to take up and down involvement if I'm somebody that's listening to you tell a great story great storytellers typically get me engaged I'm in there I'm involved in like yeah I understand I know what you're talking about I'm involved with your great story like if I hear a great storyteller and I'll sit there and I'll catch myself um again yeah ha that's right I'm involved
I'm engaged on inner because it's a reflection of a great storyteller that's gotten my attention of my involvement within the story energy energy is very infectious especially when somebody tells a story and and sometimes energy people think you have to be hyping all this other stuff there are very powerful storytellers where you feel their energy but they're not here Clinton's energy is a different energy but it's high energy right Obama's energy is a high energy in his own way some people tell stories in different ways but they have a certain energy that you feel timing
no one want to drop this fact and one drop to this one want to do this there's a lot of timing things when you're telling stories number eight is painting a picture imagination visualization imagine what you think about this which or visualize I don't think about one day what if that these these words that are used that tap into our imagination nine show feelings I remember Mari and I were having a conversation together today and I told him I said you know I don't like to cry when I give a speech I get very upset
on myself when I when I cry when I give a speech because for me it's almost like using it as a tactic and I've spoken I don't know how many thousands of times because I speak regularly to audiences right and I can say I've cried five times five times I don't tell them story I said three out of five times I cried was because of one person in my life and I was telling about this person that I'm going back for it but I said but but when I think about this person it produces a
certain feeling for me that I go there and when I feel it the audience feels it because you will know when somebody goes and taps into a certain feeling everybody else feel so but you gotta be able to use your feelings you know if in that moment you were upset show me that you were upset if in that moment you were joy show me you were if in that moment you were angry if you were curious if you were afraid if you were insecure if you were show it to me I want to feel it
I want to know that what you're telling me I can feel it as well you can't act that part I want to know about it you got to show the feelings when you're telling that number-10 body language your body languages you know hand movement and eventually this becomes natural but body language bodies move in and in the 11s climax very similar to many other aspects of our lives or there's a climax of oh my gosh that was amazing the end of the story's got to have a climax oh my gosh what a story are you
kidding me what a story and by the way here's a key of a great story a great story is one that's retold a great story is one that's retold here's what happens you hear a story and you're gonna say babe did you hear about let me tell you what I heard today oh my gosh let me tell you the story it's on did you know that Elton John's been sober for 28 years and the guy that wrote the music for him was his best friend and never gave up on and while everybody gave up on
him did you know this babe that's crazy I can't even believe it the best stories in the world are the stories that are rito-san i watch this year simple Pat are you trying to teach me how to tell a story time on my story two components here to this episode number one teaching you how to tell stories by the way you know how to tell stories so it's not like you don't know how to tell so since we're being kids we love stories you love stories you know how to tell stories we've been telling stories
where we became too logical you got to get back and tap into that childlike side of yours start telling stories again like you always did here's why one story telling to your story listen in life there's a lot of things that you own that's you you that's you that's your identity your this is all you there's a lot of things that people own there's a lot of things that people own we own cars beyond all these other things we live in a house we sell it to somebody as we you know own a car we
sell it to somebody else but there's a few things that's yours one your signature you sign it's your signature s why it's got so much value when you go sir president's signature Lincoln you can buy for twenty five thousand dollars when you roll a letter to his wife this is signature of Al Capone when he wrote the IRS pop up about forty thousand dollars this is a signature it's an autograph of Babe Ruth autograph of Mickey Mantle look at this over here because it's so valuable it's yours signature it's yours you can do what your
eyes closed you don't have to open it's your signature right this fingerprint ready fingerprint you know what the other one is your story your story it's the best thing it's your story you own it it's your fingerprint it's your signature your story and the way you live your life that's a story that's told everything I'm telling you is how to tell stories but on all this stuff I hope you realize like I can teach you this stuff with my eyes closed because I am enamored by people's stories I used to run a store my first
business I ever started was called the story builders I have an email till today that has to do with the story builders because that's a business I started many years ago I mean stories absolutely moved me and more people tell me why do you like people so much I love people if I sit next you on a plane I guarantee you're gonna be speaking 80 percent of the time I'm gonna be asking questions I love so I can't help myself I sit if somebody's interviewing me within the middle of an interview I sometimes catch myself
interviewing the other person because I love stories I am fascinated by your story and fastener about people's stories but you need to be fascinated by your own story you need to go out there make sure the world knows about your story because there's only one of you only one it's pretty emotional I though if you really get deep and think about it's only one of you you got to make sure your story makes an impact so now last but not least when stories are effective moments of tension when there's a lot of chalica day we
had a very difficult board meeting in the middle of a board meeting it was a very tough moment last night very very tough dinner that we had and it was a very tough moment of tension and I brought up something and I told the story and we went through it it was like okay you know it's pretty interesting and today is another story you know here's one okay fine okay we can get through this no promise what I expect this what I want to see okay we can work around this but it was due to
a story being told it's like okay this is safe it's safe moments of tension tell a story when nothing and go nothing else works tell a story validating your point when selling racing kids tell story tell my kids stories all the time the other night it's telling my kids I pulled him aside I said guys I want to pray tonight and I need you to pray with me and my seven of my five-year-old cuz daddies everything okay I said yes I got to pray for somebody so I get on my knees and I start praying
and I said look there's that God somebody my life is really struggling and they're going through tough times and I'm having a tough time with this and I don't know how to handle this and and and I need your help and I really want you to empower this person to realize the life is bigger than this and I hope they find their demons and all these things that they're going through right and I ask my kids he did wonder you guys want to pray my five year old Dylan such miss such a he says daddy
I want to say something I said what do you want to say daddy he says dear God I want to pray that my dad's friend who are struggling with I'm not gonna say the word to staying and and I am hoping God that one day he can find this and that that that's so one day he wants to be like exercise etc and I'm just sitting next to the skin like flippin kid man you know he got my heart immediately but was the moral the story we sat down with telling stories all night that night
and these kids every time I tell him stories when something pops up if I talked about drugs alcohol you know marriage relationship exercise friendship bully and toughness respect if it's always a story-based and they are remember the story and they retell it and they tell it to me they tell its mom they tell it to their grandpa they tell it to their nanny they tell it to their sister they tell it to their friends they tell it to their teacher and it always comes back stories when raising kids coaching leadership development all of this stuff
is around storytelling so purpose in this video two sides one you're learning how to tell stories to you making sure your signature your story your fingerprint makes a big impact in this world having said that if you want to learn more about this kind of a topic have another video I want you to watch ok what's the title of the video it's how to become a great public speaker I think as a toddler video here's a thumbnail it's titled how to become a how to be a great public speaker and in this video I talk
about different styles that public speakers take to deliver their message this is very similar to what I just talked about so if you want to go back and look through this again do so and then if you're done with this go watch the other video how to be a great public speaker if you haven't subscribed subscribe to the channel and if you got any thoughts comment below thanks for watching everybody take care bye bye
