RVSL has made us over $10 million in the last 90 days and I just reverse engineered the entire thing and there is one line in here that does more heavy lifting than anything else combined. But every single part of our VSSL serves at least one of these three purposes. Promise, proof or plan that basically explains that we can do this specifically for you.
Here is how. And it's all three Ps at different levels of awareness. All things that prospects need to know how to make a buying decision.
So, very quickly starting with the hook, we'll get you a million views or you don't pay. This is both the promise and the proof, the reinforcement that we will do this or we literally won't get paid. And since we're running a business, we don't work for free.
So, it implies that we have the capacity to deliver on this. We also leave with a visual hook here, which is 1 million views equals how much revenue? This element of storytelling allows people to become interested in an answer that they don't yet have.
It's an open loop, which we'll get to later on in this video. I actually have several other surprises in this VSSL which you can find and watch yourself linked in the description. But I promise it will be absolutely no use to you if you don't pay attention to why we say what we do, which I'm going to explain line by line here for you.
But after working with thousands of business owners, we know what they're actually looking for is how to drive revenue from all this traffic we get them. And it's really what we specialize in. Not just getting millions of views on social media, but using it to scale your business.
Because with a viewsbased guarantee, the views don't pay bills objection comes up a lot. So, we want to show the prospects here that we understand their end goal is not just getting millions of views, but actually making money for their business. And we're sprinkling in here a little bit of middle of funnel as well, just proving that we've worked with tons of businesses.
Just to be clear, businesses aren't coming to us because they think we're experts in law or plumbing or finance or insurance, even though we have gotten millions of views in all of those industries. They're coming to us because we understand how to grow businesses with social media. And we've used that expertise to drive millions of dollars per month in topline revenue for our business as well.
Biggest mistake I see too many VSSLs make is starting at the top of the funnel and then going down and eventually getting to the details after like 20 minutes. It's like when you click on a link for a cookie video or like a tutorial and you have to read 65 pages of blog post on like grandma's life story before you ever get to the recipe. I just need to know how many chocolate chips I need, dog.
It's inconsiderate of the audience's time. Get to the good stuff really quick. You got to earn trust and demonstrate that you're going to get right to the recipe by just actually giving them the recipe.
And then of course we hit him with another objection overcome saying we could just do this ourselves as well because we do. Now if you're not an expert in what you do or you don't have a business or any way to convert millions of interested viewers, this will not be a good fit for you. This is key right here.
But the good news is with millions of views, anyone who truly is an expert at what they do has an incredibly easy time converting this amount of traffic into revenue for their business. Another great line that I think every single VSL should have here is businesses that you cannot help. Types of customers you want to push away because you are signaling to your ideal prospects that they truly are a great fit.
The more specific you can get here, the better. We do this multiple times throughout the actual video. So, if you have a fitness coaching program for women over 40, make sure to let everyone know it is not for the fellas or the ladies in college.
It'll make your real audience feel like it truly is made custom for them and not just a generic program made for anyone with a credit card and a pulse. And mathematically, if you do have a business making content that gets tons of views, has the highest ROI of any marketing system out there right now, including paid ads, SEO, email, cold outbound, everything. Now, this is where we start getting into the actual plan.
How this works. This is the first taste of why your solution, the solution I'm explaining here is better or different than what they've tried before. Ideally, this is the best point that you can make for your company because you want to lead with what your audience responds best to because social media has almost no cost to delivery.
It's free to post videos online and once you have an audience, they keep coming back to you for more. The more well-known you become, the easier it is to get even more clients. And that combination of low delivery cost and exponential growth isn't true with any other type of advertising.
Quick intermission. How do you figure this stuff out? I'll tell you, the best VSSLs are going to be made through deep customer knowledge.
Every line in here was once said on a sales call that made us money. None of this is speculative. I'm not guessing as to what my audience wants to hear.
I tested it. I got paid for saying these things and now I say them to every single prospect. But if you are coming in with less experience making content, understanding your audience, or just new to this business stuff, I have a custom GPT for free for everyone to go use right now in the description of this video.
It'll create a VSSL based on our best practices here for your business. Highly customized, specific to what you need. Back to the sauce, doubling down here.
After that, we want to call out the specific audience in detail because by the end of the video, they should know that you are here to serve only them. After generating 4 billion views and millions of followers for myself and our clients, I know that more views don't always mean more money for your business. That's why we don't just work with anyone looking to get famous on social media.
We specifically work with highle business owners because for them more views actually will solve most of their day-to-day issues. If you want more good leads, you need to put your business in front of more people. And the more good leads you have, the more revenue you bring in for your business.
And if you've ever done traditional marketing, you know what it looks like to spend tons of time and money just to drive a couple hundred website visits a month. Really quick break. You do this by leveling with them.
We want to call out the problems that only they have experienced and remind them why your solution is different and better. But on social media, you can drive thousands of website visits overnight with a single post. Imagine going from a thousand website visits a month to a million.
Like how much better would you close? How much bigger would your business be? That is the level of visibility that my team delivers on.
And then you immediately remind them why you're different and better. Now, my favorite part, testimonials, case studies. I love testimonials more than anything else because when you're good, you have so many of them.
And the goal is just to pollute your audience's perception of your company with testimonials. Have so many that they get annoyed that they don't even want to look through them. Our actual website has hours worth of testimonials to scroll through and watch, but in the VSSL, you need to be considerate of their time.
So, I run through these like I'm trying to win a freaking Heisman trophy. So, case studies. Jared turned off 60K month in ads, sold his business.
Richard 2,000 to 200,000 views on average per video in 90 days. Alex 9,000 leads in her first week. Adam 10 million views, 5,000% increase in engagement.
I think this was less than 100 days. David, 375% increase in deal flow. How to turn off ads altogether.
His organic content was working too well. Dr Blake 46 million views within 2 hours a month of his time. Insane results.
And after looking at data over hundreds of clients, our average client, not our best, just our average after 3 months of posting gets 15. 5 million views. Again, that is not the max we have ever gotten.
That is the average that we do get. And if at this point you are still doubting that we can do this, you are simply just wrong. Like you still watching this video is better proof that this works than anyone else can make promises or guarantees on.
So here is exactly how this works. I have waited this entire time to drop this. This is it.
The peace day resistance. The storytelling has been so good. You've been waiting for it.
And now, like a librarian, you don't even got to pay me. I'm just going to give it to you. So, here's exactly how we build this out.
A custom strategy for what's working in your niche right now. We've worked with hundreds of different industries, and as long as you're the expert in what you do, we can be the experts in social media and get you traffic, which overcomes a sales objection, which is, will this be generic? Will this be a cookie cutter program?
Absolutely not. We're getting into the sales now, and I'm trying to overcome the objections before the close. Then we'll help you implement a strategy on social media to get attention, nurture leads, and then convert those leads into revenue for your business.
This is a sales objection as to what the actual process needs to look like and what the end goal, what you're paying for, actually ends up being. And as a business owner, I know you can't be spending hours every single week on this stuff. That's why once we have the strategy and the systems in place, we staff it for you with a highly trained editor who handles literally everything else from editing to posting across all platforms.
So eventually you just get to the point where all you have to do is sit down and film once or twice a month and the rest is just handled. This is a sales objection overcome for I don't have time because we can do this in a couple hours a month. And then once you have a super efficient system that helps you post content at scale that builds your brand and drives revenue with just a couple hours of your time per month, everything else in business just becomes easier.
Sales objection overcome for is this actually going to be worth the investment? Yes, absolutely. And really you just want to answer your most common sales objection in your VSSL.
Take note of why you lose every single call. If you're new to business, make sure that you document why you're losing deals and make better versions of your VSSL with that data. This is why the biggest entrepreneurs in the space aren't spending money on SEO, Google, or cold outbound.
They're spending all of their time and effort on social media because it is without a doubt the most scalable and profitable marketing channel out there right now. Also, for sales, this is an appeal to authority if you recognized it. And unlike other agencies out there that say they can help grow your business or make posts for you, oftentimes those agencies have never even gotten millions of views for themselves before, let alone know how to convert any of that traffic into real revenue.
And this is what gives us an edge is we have actually done this ourselves before. If you're picking up logical fallacies, it's an ad homonym. I also grew my business to over 2.
5 million followers. I've made content for some of the largest brands in the world. Amazon, PayPal, Robin Hood, Dr Pepper, dozens of household names.
Like, I'm actually in the videos. I wrote the ads for sales. This is an appeal to authority.
And what we are actively doing right now, putting videos like this in front of you, our ideal prospects, this is the only reason we can be so successful on social media is because we simply have more experience doing it. This is circular reasoning for sales. Like this works to get leads because it got you here, right?
Just like I can say I'm good at making YouTube videos because I have someone as smart as you still paying attention, right? One more sales one for good measure. And while we might not be the cheapest solution, often times in business, it's not the cheapest solution that gets you the best ROI.
This is another sales tactic to prevent budgeting objections and a secret one bonus one that actually pushes them away to see if they get drawn back in. So whether you end up working with our team in some capacity or not, the one piece of advice I can give you is never to expect results from someone that has never gotten those results themselves. And if you're paying attention at this point, we want to pull out the big guns.
We've told a story. We've educated them. We push them away.
We pull them in. Now we beat them over the head with the most direct sales pitch they have ever heard in their life. So if you want a team with billions of years of experience to build out this system for your business, we can make this way easier and way more effective than anything else you've ever tried because we've successfully done it over and over and over again, hundreds of times.
There's a short application below this video to see if you qualify to work with us so we can map out the entire process for you start to finish on call, see if it's a fit. And just as an extension of Goodwill, for those who think they aren't a good fit, we'll direct you to some of the best free training material out there, so you can just do it yourself. Either way, my team is some of the best in the business, and we would love to help.
No matter who they are or what they got going on, they have nothing to lose here and everything to gain from taking the next step, which I clearly explained to them linked down below the actual VSSL. Now, if this sounds really good, but very complex, it's because it is. It's because I took years of practicing communication on video to learn what hundreds of clients pay us literally millions of dollars per month to help them with.
And I'm telling you the entire playbyplay here because I know you can't copy it. Like what we do is actually difficult. This is a proper fine dining establishment.
It's not like a Subway where you get to go in and you got to tell the guy how to make your food, right? It doesn't matter that you know all the ingredients I'm using here. You can't do it yourself.
But I want you to because this will make you so much money if you can execute it right. And so if you want just a shortcut, just the first step into this for your own VSSL, I have a free GPT that can write you one based on our best practices here linked for you completely for free in the description of this video. But I'll be honest, it's not going to solve all your problems.
Because if I'm being honest, the most profitable VSSL is not using a VSSL at all, but rather a landing page with simple text just like this right here. And actually, this gets us 80% of our monthly traffic from a wide diversity of ads that my team makes. And it's actually the ads that do most of the selling for us.
And if you want to see how to do that, it's way more complex, but I have a 30-minute training video linked for you right here on that.
