The Daily Loop Theory: Break the Loop and Learn Why You Can't Scale with 1 Product and 1 Creative!

hello Facebook as people I'm ganos and today we're going to discuss why you cannot scale with one product one creative and why eventually your H at account is failing after doing so many videos and explaining this and that and the other I just see the trend of some questions coming and I'm guessing they are coming because of the crazy method so a lot of times people think that they will take the crazy method that if they have something which is working they will make it work 10 times more yeah if the market is there to

actually absorb all of these ads that you're going to do so today because I'm getting a lot of times the question I have only one creative only one uh winner product how can I scale it a lot maybe you cannot is the answer but today we're going to explain why so that we can have a visual example which I have created so that all of us we can understand why you cannot scale by just having only one creative and why costados is saying again and again that you have to scale with many campaigns many cre

many products because if you don't do So eventually Facebook is going to stop you and you're not going to be able to scale and spend more or scale more in in a profitable way so for the sake of this example I want you to imagine that this here is is one country okay so this year it's 1 million population let's call it uh Jonathan so we have the the country Jonathan over here which is having 1 million we don't need this in million so let's discuss a little bit about this country which called Jonathan let's

say that inside this country we do sell this pen and we for the sake of this example we have to say that we are the only people that we are selling this pen and the daily consumption rate of this pen is 12 pens per day so if we're going to do ads no matter how many ads we're going to do we're going to sell 12 pens per day because this is what the market can absorve of course in this example again I'm not going to add other factors like competition which is selling pens we are

the only one selling I'm not going to add factors like passive competition which means that some people are going to buy a pen or something else so they have to decide if they will buy one of the two because they like both and they have money only for one so this is also outside of the equation and last thing that we are not going to have as a variable over here but uh for the sake of this example we're going to keep it 12 is that we don't have good days and bad days all the

days in Jonathan Country and with 1 million population they are actually very good days and the people are buying the same things every single day hi guys I would like to interrupt this video in order to talk to you about my new mentorship programs and uh I would love if you go to the website you're going to find the link in the description or you can find it in the menu of my website and over there you're going to be able to see the different mentorship programs that I have you can find the one that's

is going to fit better your needs and I will hope to see you there so in this boring country people are buying only from us which we have a monopoly 12 pens these specific [Music] pens so what is happening here is that if we do one campaign with 100 and we're selling six pens remember here we're having the same creative the same product and we're just doing ads in order to have to actually cover this demand so we're having with 1006 sales we do another $100 campaign exactly the same you know as you do in

some of your accounts and you are having another six sales and then you do a Third campaign with 100 but suddenly you're not having six six six sales you having 444 because the demand is still staying on 12 and you are just stealing two sales from each campaign in order for you to be able to have another campaign so what did it happen here in this boring Jonathan land that we everything is the same every day if you don't change something then the demand is going to stay the same for example if you change your

offer then you're going to be able to actually lure more people if you change your creative there are not going to be only 12 people buying because now with another creative more other people are going to decide if they're going to buy or not so instead of 12 maybe you will go to 16 if you're going to change the fact that people are coming and they're buying one pen but they buy all also um uh the thing that they replace inside in order to uh ride so that when the pen finishes uh they have another

um how how do we call that a few minutes later because I'm Bor of Googling it let's say replacement part okay replacement part of the pen they take another so we have higher aov so now we are able to profitably spend 100 100 100 even if we get for sales on each campaign because at the end of the day we are getting more money within the website from the aov so I hope that this visual example is actually helping you understand how the demand is being uh made and why you cannot just scale with the

same thing over again and again and again now on top of that we have a boring uh State as I said that we have a lot of things that they are staying the same so that I can explain to you but now I want you to add more things if in our boring glad we had good and bad days some days the demand was going to be 10 sometimes it was going to be 14 and if we had the march with bad days maybe all the days were going to be between 8 and 10 so

over there our campaigns were going to struggle if we have now competition which is also selling pens and let's say that in the boring land someone else came and suddenly instead of us being able to uh I'm not going to say that he took half of our Market but he took let's say 30% of our market so now we're selling for 4 P less we are having this kind of situation of um having new rules coming inside the game and then we have meta doing changes we have uh a period that more people advertise so

it's more expensive for us we have bad periods uh we have uh competition we have passive competition which I explained so this becomes more and more difficult and this is why in my initial example I just removed all of these factors so that you can understand why you cannot scale by just using the same product the same creative all over again again even if you ask me 1 million times in these comments and in all of the questions that you do how can I scale the answer is going to be the same keep doing it

until you are going to be able uh to see that it's not helping you anymore okay you're just losing money the problem over here is that we cannot know like in my stupid example if you can sell 12 per day we don't know that so we have to just try to find it so so that's the biggest game over here doing ads even if you do the same campaign eventually it's going to collapse because there's not going to be enough demand to the market and your ads are going to become uh super expensive but if

you are able to do that with different creatives and all of that and you are always by just doing a new campaign you are also introducing more people to this daily demand trade then you are actually going to be able to scale so that's my example I hope that I helped you understand more on how this thing is working and why you cannot scale as much as you want with just one creative and one winner product and one winner creative don't forget guys that if you want to learn more you can check my book my

course my website and of course my mentorship programs and until we meet again be creative and be C [Music]